Mantra Magazine Issue #005 - Q2 2016 by Alex Rae

Mantra Marketing Group Issue #005

Create your own Momentum! 05

004

016

024

Work Hard, Play Hard

Richard Mullender

Festival Season

We follow the newly

An insight into Richard

of Europes biggest and

We catch up with David &

appointed crew leaders

Mullender and his

best festivals, chucking a

Elia to find out more about

on their exciting trip to

top tips for authentic

few survival tips for good

their recent expansion

London

communication

measure

We take a look at some

028 Spanish Domination

CATEGORY OUR CONTRIBUTORS

Our contributors Francis Colam Chief Editor

Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help the business become more efficient and profitable.

Elia Reig Contributor

Elia works as Owners Support in Spain helping businesses expand and develop .

Alex Rae

Art Director / Designer Alex is the Creative Managing Director Day One Media. He honed his skills as a web designer / developer before moving into more visual based mediums.

James Buckley Contributor

James is CEO of the Mantra Marketing Group and has been developing businesses across the UK, Spain and Russia for the past 12 years.

Nicole Ross Editor / Author

Nicole works as a Paralegal for DAC Beachcroft LLP, specialising in defendant personal injury claims.

Ash Thornton Contributor

Ash is the Chief Executive and Web Developer at Day One Media and is responsible for managing clients

Paris Penny Photographer

Paris is a Bristol-based photographer specialising in the commercial, events and fitness sectors.

portfolios for clients.

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MANTRA MAGAZINE ISSUE #005

CATEGORY INDEX OF MAGAZINE

In this issue Quarterly Review 003

Restaurants you must visit - Wilks

057

Russian Expansion 005

Restaurants you must visit -99 Sushi Bar

059

Work Hard, Play Hard

Books, Blogs & Podcasts

063

007

Premier Club: Cowley Manor

011

Blogs 065

Richard Mullender: The Art of Listening

013

Photo Pool

067

Results & Rewards: 1to1 Advertising

017

Office List

076

Red Bull: Master class in Marketing

019

Mantra Marketing

077

Festival Season

023

Day One Media

079

V Festival

025

Tommorowland 031 Outlook 035 Premier Club: Almeria

039

Oxfam Trailwalker Challenge

043

Spanish Domination

045

Appco meeting Barcelona

049

David Talks the Talk

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MANTRA MAGAZINE ISSUE #005

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CATEGORY EDITOR'S LET TER

Quarterly Review Welcome to the fifth edition of Mantra Magazine. In this edition, we take a look back at Q2; celebrating and highlighting the company's growth and success.

expansion

Russian offices, with an expansion into Kazan and

throughout the company and the individual teams.

the opening of another office. We are set to open a

As a business, Q2 was hugely successful in terms

further 2 offices in Russia in Q3, in Sochi and Mos-

of monies collected with over £2,482,200 raised

cow. Spain have similarly expanded and opened an-

for our charitable partners in the UK. A fantastic

other office in Barcelona, headed up by both David

achievement and a huge thanks to all the teams

and Elia. Our Spanish offices continue to work very

for their combined efforts to achieve their quarterly

hard, with Rebecca Perez from Force SP achieving

targets.

the no.1 sales award at the recent rally.

The team at RedSeven finished the quarter on

I said at the end of Q1 that Q2 was set to be one of

a high, seeing a growth of over 500% over the

the biggest for Mantra Marketing in terms of growth

months. A big congratulations and thanks to both

and expansion – well, I want to say a big thank you

Rob and Nina whose efforts were largely behind

to all of you who helped to prove me right! With-

the growth. Congratulations also to Cameron from

out your continuing dedication and hard work to

RedSeven who was promoted to Crew Leader dur-

the company, we wouldn't have experienced such

ing Q2 following a very successful quarter seeing

growth and expansion throughout the business.

saw

exponential

growth

and

Cameron consistently hitting his targets. Over Q3 and Q4, we are focusing on the continuing 1to1 Advertising similarly experienced a huge growth

to grow and develop the company. We are looking

of 300% over the last quarter, with Kevin and Vicky

to expand further into the Southwest, opening of-

standing out for their commitment and support to

fices in both Exeter and Cheltenham over the next

the business – a huge well done guys!

few months. I also want us to focus on expanding our new products both nationally and internation-

I'd like to say a big well done to the Mantra Recruit-

ally.

ment Team and also welcome their newest members: Tori and Steven.

2016

We had many a fun outing during Q2; the Crew Leaders embarked on an exciting trip to London as a reward for all their efforts. We are very excited about the Crew Leader's progression within

Five countries - fifty cities -

the company as they continue to flourish. Flick to

five years

page ……. To see what they got up to during their trip. We also visited the stunning grounds of Cowley Manor with the Premier Club, a fantastic group of ten people well on their way to becoming the next team leaders. Into Europe, we have seen similar growth in our

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CATEGORY EDITOR'S LET TER

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CATEGORY EXPANSION

Russian Expansion From Russia with Love

During Q2, Mantra Marketing experienced yet more growth and expansion within Russian, with 3 offices opening in Moscow, Kazan and Sochi.

Just 12 months ago, there were a mere 5

experiences. Looking after yourself is also

people working over in the Russian offices.

very important – a healthy body equals a

Now, less than a year later, the 3 offices are

healthy mind. Lastly, don’t be the problem -

really taking off with over 50 people joining

be the solution to that problem.

the various teams and offices. With the Russian expansion truly underway, and plans in motion for a 4th office to be opened in Moscow, we take a brief look at what makes the Mantra Marketing business model so adaptable and translatable… •

It's simple – a straight forward business model that reads the same in any language.

•

It's translatable- a robust business model that fits within most industries, cities and countries.

•

It's recession proof – whether the country has a five star credit rating, or on the brink of a market crash, there will always be a need for what the business offers.

JB on Success, Motivation and Personal Development We catch up with CEO of Mantra Marketing, James Buckley, to see what makes him tick and motivates him to continue working hard to achieve his goals.

What are your tops tips for success?

What motivates you? l would say, above anything, seeing how everyone has grown within Mantra Marketing and how they continue to grow. I see people now progressing to opening their own companies, people that I trained up. Watching people becoming independent and growing fills me with a real sense of achievement; Mantra Marketing is almost non-existent now, the company has been compartmentalised and spread across the UK, Europe and, hopefully, worldwide in the not too distant future.

What do you believe to be paramount to personal development? Finding the right people to learn from is very important. When I first started in this business, I concentrated my efforts on identifying the best in the business and learning from them. Let's face it- there's always going to be someone out there better than you, but why is that necessarily a bad thing? Take advantage of their experience – learn from them to better yourself. Furthermore, make sure your personal development is a continual evolu-

Firstly, work hard but always make sure you're

tion – the moment you cease to develop, that

having fun. As they say, if you find a job you

is when you hit the ceiling.

love, you'll never do a day's work! I think it's also important to 'mix things up'. Travel a lot. Meet new people. Push yourself to try new

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Thanks for your time.

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Kazan church

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CATEGORY DEVELOPMENT

Work Hard, Play Hard A Word from the Pros

"Without continual growth and progress, such words as improvement, achievement and success have no meaning ". Benjamin Franklin

Stephanie Wiltshire

Kellie Pymm

Pagan Knill

Ike Daeche

Leela Promotions

1080 Marketing

1to1 Advertising

Eagle Eye Worldwide

Mantra

Marketing

Pagan: I can completely relate to what Ike is saying.

Throughout my life, I've worked in a number of dead

growing and nurturing

end, soul destroying jobs and never felt truly sat-

talent within the busi-

isfied. With Mantra, and 1to1 Advertising, I feel like

ness. Over the last

I've finally discovered my niche and go home at the

quarter, Kellie Pymm

end of every day with a sense of achievement. The

(1080

Marketing),

best aspect of the company for me is the level of

Wiltshire

support and guidance given to you, both Fran and

Promotions),

James are very encouraging and regularly contact

Ike Daeche (Eagle Eye Worldwide) and Pagan Knill

me to see how I'm doing and whether there's any-

(1to1 Advertising) have all progressed through the

thing they can help me with. In life you create your

tiers of the business and demonstrated exception-

own opportunities, but it is reassuring to know that

al sales acumen. We catch up with the company's

there are people around you focused on keeping

front-runners to see how they've got on over the

you driven and equipped to seize these opportuni-

last quarter and their tips and tricks for success.

ties.

are

focused

Stephanie (Leela

Steph: I think the level of responsibility I've as-

So guys, how's the last quarter been for you all? Pagan: It's gone really well. I feel like I've grown so

Steph at the UK Q2 owners meeting

much over the last quarter and year, in both a per-

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sumed and the opportunities provided to me by the Mantra have allowed me to grow so much. Recently, I actually had the opportunity to work alongside

sonal and business sense.

one of Appco's newest clients. I'm a firm believer

Ike: I've seen a massive change in myself over the

London, meeting new people and testing new prod-

last year generally. It's not always been easy; there have been a number of ups and downs along the way, but I have developed a level of resilience and

of breaking out of comfort zones; travelling around ucts was completely out of my comfort zone, but the experience has really enabled me to grow in confidence.

drive to push myself and achieve my goals.

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CATEGORY DEVELOPMENT

Kellie: A massive thing I have noticed has been my confidence. I was always very shy and wary of putting myself out there. Recent-

"By consistently reminding myself of what i need to achieve I've become more resillient and driven" - Ike Daeche

ly, I've been seizing opportunities and throwing myself into the deep end more.

Fantastic guys, it sounds like you're all continuously achieving and developing. Ike: Absolutely. That's the most important thing for me; to be constantly evolving my skills and pushing myself to the next milestone- I've never been the type of person to rest on my laurels! Pagan: Definitely. As Steph put it, it's important to break out of your comfort zones.

Tell us about the recent crew leader's tour. Pagan: We all went to London for a couple of days to visit the Aurora office and the B2B company. We met the business owner, Imran Younus, and ran through how Aurora runs their company, as well as meeting and networking with other assistant owners and crew leaders. Ike: It was very interesting to see how the business works at the back end and to meet Imran, who was a vibrant and engaging character. Later on in the day, we rented Boris bikes and cycled around London sightseeing. We cycled to Trafalgar Square, which was quite the spectacle. We finished the day with a networking session over a pint, before going back to our luxury apartment. Kellie: I loved this part of the trip! I have never been sightseeing around London so visiting the tourist spots was great fun! Although, I did crash into Steph- sorry Steph! Steph: (laughs) I'm ok! I found it very revealing to see how the B2B guys worked- their work ethic is incredible! They start their day bright and early, getting to the office for about 8.30 am. Following a morning meeting, the team is out on the field by 10.30am and return to the Aurora office for around 6pm for the evening Team Leaders meeting.

Sounds like a very worthwhile trip- did or get up to anything else? Pagan: On the second day we went to Lawrence Lenzis' location to work with the food division. The morning was spent on call for all the crew leaders and owners, then we got a chance to pick Lawrence's brain! Ike: (laughs) Yes, we got the opportunity to quiz him on all the different aspects of the company. You have to seize opportunities where you can and learn from the best. Steph: I really enjoyed this part of the trip. Before the trip, I didnâ&#x20AC;&#x2122;t have a clue how the food division worked and it's actually something I'm looking into for future business prospects.

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CATEGORY DEVELOPMENT

"I'm a firm believer that the more you break comfort zones the stronger you become as an individual" - Steph Wiltshire

Sounds like a very worthwhile trip- did or get up to anything else? Pagan: Above all, I would have to say the day reinforced my confidence in my own ability. The networking sessions were very useful and a great way to see how others are developing because you can always build on yourself and learn new skills. Kellie: I really enjoyed getting stuck in and experiencing different routes to marketing and exploring different products. It's always great to see how other offices operate and taking the great bits to implement myself! Ike: I found it very interesting to see the different systems and methods in place and how they can change from business to business. I came away with a deeper level of understanding of what works well and what doesn't. Steph: Well, apart from stiff legs for all the cycling, a revitalised approach to my work and my work ethic generally. If you think

ty and I took away so much from seeing how

to just give everything a go. As Steph and

you're working hard go to Aurora!

the other offices work. When I returned to the

Pagan said, breaking comfort zones is some-

UK I was ready tov implement what I'd learnt

thing that builds a person's character.

What's been your highlight over the last year?

within my own team. Steph: For me, it's simple. Whether its in

motions in December 2015. We've been work-

So you've been doing very well within Mantra and your respective businesseswhat's your secrets to success?

ing really hard since then to get the company

Ike: There really isn't a 'secret' per say, I think

Steph: Being part of a new and developing office. My Owner, Appie, opened Leela Pro-

on its legs. I've had the opportunity to assist

one of the most important things is to main-

with recruitment and decision making along

tain focus and drive. The best defense is a

the way. As Pagan was saying, life is about

strong offence, remaining passive in life will

seizing opportunities where you can.

never get you anywhere. If you have an idea

Kellie: I would have to say the trip to London.

or thought about the business, make sure your voice is heard or you'll look back in years

I enjoyed meeting the managing directors

to come and regret it. Play your own game,

and seeing how diverse and big the company

your here for you.

business or not, if you're not where you want to be and you're not achieving what you should, bottom line is it's no ones fault but your own. You're the only person who has the ability to make positive changes. If you see a goal in the future, donâ&#x20AC;&#x2122;t just wish for it to happen, set mini goals along the way, each bringing you one step closer to the overall goal. Guys, thank you very much for you time and wise words!

is. It was also very exciting to be one of the first people to see all the new products due to arrive in Bristol. Ike: Definitely my promotion to crew leader.

Pagan: Spot on Ike. Before I started working with 1-2-1 Marketing, I was very shy and reserved, which meant I often let good opportunities pass me by. Now, I feel very confident

Our team grew exponentially from two to

and assertive, so much so that last year I de-

fifteen, hitting a personal best of 86 pieces

livered a talk in front of 200 or so people- the

in one week. It was a huge achievement to

old me would shudder at the thought of tak-

expand so much in such a short amount of

ing on such a task, but the new me grabbed

time, which showed me that our team can do

the opportunity with both hands.

anything. Pagan: I attended a Spanish Appco rally in

Kellie: The best advice I can offer people is to just give everything a go. As Steph and

Torledo. It was a great networking opportuni-

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CATEGORY PREMIER CLUB

Premier Club Cowley Manor In the second quarter, we rewarded the Premier Club (the top 10% of people in the business) with a trip to the stunning Cowley Manor, situated on the rolling hills of the Cotswold's.

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CATEGORY PREMIER CLUB

Cowley Manor, a beautiful Italianate stone house, is home to an array

of Cowley Manor and enjoy its many hidden treasures within- another

of luxurious amenities including an elegant outside bar and pool, a Spa

successful and enjoyable weekend for the hard working, top perform-

and over 55 acres of glorious parklands, meadows and woodland.

ing members of the Premier Club.

In attendance to the event included, Adey and Will from 1080 Marketing, Lee Coxon, Fran Colam, Kevin Nash and James Buckley. The trip commenced with an informal discussion, focusing on formulating and implementing goals and the positive effects of forward thinking. The floor was opened for the club to contribute their ideas and thoughts. Adey comments, “I found the discussion to be very rewarding. It was really great listening to the top performers in the company and having the opportunity to learn from them. The most significant thing that

Without a detailed plan, it’s impossible to improve and better yourself

I took away from the trip was the importance of focusing on goals. Without a goal in life, it’s impossible to improve and better yourself.” Once the talks concluded, the club was free to explore the grounds

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CATEGORY COMMUNICATION

Richard Mullender, Authentic communication and the Art of Listening

“One of the most sincere forms of respect is to listen to what another has to say”Bryant H Mcgill

istening. For most it’s considered to be one

do your best, come home and she’s on the phone to her lover.” What

of the more basic and natural skills humans

would you do?

possess. But, how often do you really listen to what someone is saying? Is it more the case

The key phrase is "you go to work, do your best". Why? This is key be-

you're waiting for your turn to speak in the

cause it indicates the captor is a 'family man' and the way he is acting

conversation? Or perhaps considering your

is likely to be out of character. In this situation, a question along the

next line of dialogue? Richard Mullener, former

lines of "this isn’t you, is it?" will help to reveal the captors real charac-

hostage negotiator with the Metropolitan Police, believes that listen-

ter and put his actions into perspective

ing is one of the hardest skills to grasp. Richard believes that a very small percentage of the population is able to actually listen.

The above scenario was a typical day in the office for Richard Mullener. Richard started his career serving with the Metropolitan police

Throughout this article, we take a look at Richard’s listening techniques

where his talents as a communicator quickly became apparent, seeing

and how to apply them to your everyday work and social life.

him transfer into the negotiation arm of the force. The vast majority of his work thereafter centered on both terrorist threats and suicide

Firstly, read the below scenario and think to yourself how you would

intervention; a study of the nuances of human expression, whether

attempt to solve the issue and diffuse the situation. What questions

sadness, anger or pain. Richard spent over 5 years working as a ne-

would you ask?

gotiator, based predominantly in Afghanistan and the Middle East developing a deep understanding of the art of listening. Following many

A man comes home from work late at night. He finds his wife on the

years serving with the Met, Richard made the decision to break away

phone and is convinced that she is cheating on him. He loses it. He

from the force and now runs his own consultancy and training com-

locks her in a room and ties her up. He has a weapon. When the po-

pany, teaching others how to apply his skills to their everyday working

lice arrive on the scene, he is threatening to kill her and is shouting

lives.

from behind the locked door: "What would you do? You go to work,

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CATEGORY TR AVEL SURVIVAL

"Remember it's a conversation not an interogation"

Richard comments- “all of the skills that I teach can be used in every avenue and every discipline of your life. There’s nothing that I teach that you don’t use already. I use the analogy of a racing car driver, say Lewis Hamilton driving at the peak of his ability. Lewis concentrates totally on applying the driving skills he has learnt. A hostage negotiator uses the listening skills you use everyday at the peak of their expertise. That’s it really!”

Choose your next words Wvisely

A phrase perhaps more at home in any spaghetti western before the onslaught of a long and confusing gun battle, but Richard believes this to be a key part of listening. “The best lawyers I have ever seen aren't ones who ask a string of endless questions, it’s the ones that don’t” By this, Richard is trying to get across the benefits of allowing someone to freely speak, or ramble, eventually expressing their true feelings and insights. Asking an abundance of questions can diffuse the conversation and can cause you to loose sight of your initial aims. A careful consideration of the questions you ask and when to ask them allows a wider interpretation of the other person’s mindset. Save questions to the latter part of a discussion, in your close- It’s a conversation, not an interrogation.

Time to Bond

“Understanding what makes others tick and how they best work is paramount to successful listening”. This, in a wider sense, is the ability to understand what it is someone requires and how best to provide it to them. Both this and the above are closely married; by asking the right questions, in the right places you will ascertain quickly what it is the person on the other end wants.

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CATEGORY TR AVEL SURVIVAL

Mind your Tone

Your voice and tone, particularly with over the phone communications, can reveal as much about you as your appearance. It may sound corny, but the sound of a voice is the window into an individual’s emotional state. Your voice should be responsive to other people's emotions. For example, if the person you are interacting with often stutters or there are long pauses, it's usually an indication that they are nervous or hesitant about the content of the conversation. To accommodate this adopt a softer, subtler tone to your voice to demonstrate understanding. Developing a flexible voice will show you’re a good listener.

The 'Hard Line' Approach

Good negotiators and business people are not necessarily the one's that go in 'all guns blazing'. If you force someone into a corner, the chances are they won't feel motivated and happy at their end. Always remember that you are working in a partnership. Remember the 2013 supermarket scandal? UK supermarkets came down hard on suppliers and, the result? Horsemeat burgers! Now there's some food for thought. So there you have it. Listening is certainly a skill that can be learnt and built upon through hard work and time. Practice make perfect. Richard didn’t wake up one day with the ability to talk someone off the side of a bridge, such a skill was evolved over years of experience and perfecting the art of listening.

"Your voice should be responsive to other peoples emotions"

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CATEGORY BUSINESS FOCUS

Results & Rewards A Catch up with 1to1 Advertising Over the last quarter, we've seen Mark Twitchin and the team at 1to1 Advertising go from strength to strength. Progression and teamwork are at the heart of this company; they maintain focus and work hard to achieve their goals. We recently rewarded the teamâ&#x20AC;&#x2122;s hard work with a trip to Thorpe Park, a chance to let their hair down and have fun. We catch up with Mark to see how he and the team have been getting on.

Hi Mark, how's everything been with 1to1 Advertising over the last quarter? Last quarter was good. Everyone in the office has been very focused and driven and we've been achieving all our targets and goals. Everyone has been working extremely hard over the last few months. As a team, we've managed to double the money coming in and raised over

in a day which is an achievement in itself! It was a great day and everyone had fun.

Did the weather hold out for you? No! Although there were sunny spells!

ÂŁ300k for our charities.

What does the future look like for 1to1 Advertising?

Which charities were they?

once that's running well, we'll be working to achieve our five year goal

So we've been working with RSPCA for a few years now and VSO, which stands for Voluntary Services Oversea.

Wow, sounds like the team have been really working hard. They've been great. As a reward, we recently went to Thorpe Park. The day was manic but great fun. The whole office came along so there was a really big group of us- we managed to get round the whole park in a day which is an achievement in itself! It was a great day and ev-

Really good. We're set to open a new office in Bristol later this year and, to open another ten offices around the country.

Any plans for oversea expansion? Definitely. Once we've expanded within the UK, the plan is to open an office in Barcelona.

Any final words? I want to say a big thanks to the team for working so hard and con-

eryone had fun.

sistently hitting their targets over the last quarter, in particular Roddy

Wow, sounds like the team have been really working hard.

with Harriet, Abbey, Ryan and Ahmed advancing to leadership. I'm also

They've been great. As a reward, we recently went to Thorpe Park. The

and Pagan. There have been a few promotions within the team too looking forward to the next wave of people coming into the company.

day was manic but great fun. The whole office came along so there was a really big group of us- we managed to get round the whole park

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CATEGORY CASE STUDY

Red Bull

A Masterclass in Marketing

Every organisation seeks a distinctive marketing mix; this is often referred to as the 4p's and involves focusing on:

The 'Product' Red Bull promises to vitalize the body and mind for a better performance.

onsumers in today's

Use of Social Media

world

bom-

As with any company worth it’s salt in this

pro-

technological era, Red Bull are keen bloggers

motional messages

on a variety of social media platforms. Face-

from

organisations

book, Twitter and Instagram are frequently

via television, social

utilised to interact with their core youth audi-

media,

magazines

ence. With over 42 million likes on Facebook,

and so on. Effective promotion relies heav-

1.92 million followers on Twitter and 2.4 million

ily on the message reaching the consumer in

followers on Instagram, the company have a

an accurate and timely way. Many companies

far reaching platform to promote its product

have started to look to others, like Red Bull,

and events.

are

barded

with

The 'Place'

for innovative ways to market, brand and sell their products. With a reach of over 160 coun-

Unlike marketing campaigns, which generally

Red Bull is distributed in most

tries worldwide, Red Bull is one of the most

take months of planning, social media is a

translatable and recognisable brands on the

quick, easy and direct means for communica-

planet.

tion. Red Bull cleverly posts images relevant

grocery stores, convenience stores and gas stations in over 160 countries.

to their core concept; an energy and sports The Promotion

drink.

Perhaps the most interesting element of

A vibrant mix of both videos and images en-

promotion. The concept behind Red Bull’s

sures they keep their audience engaged and

promotional activity is giving people ‘wiings’;

entertained.

The 'Price'

in essence, this translates to pushing the boundaries and nurturing people’s talent to

Furthermore, the company are dedicated

Red Bull adopts a premium

achieve their goals.

to responding to comments on their social

price strategy around the world. No matter the country they are always the most expensive drink in the energy market.

The 'Promotion' Marketing communication strategy is based on five columns. Above-the-line Advertising, Opinion Leader Marketing, Event Marketing, Sampling and Sport Marketing

019

Red Bull’s marketing mix is its approach to

media pages. This is useful for two reasons: Unlike most other companies, Red Bull takes

firstly, it demonstrates that they are en-

a very different approach to promotion. In

gaged and responsive to their audience and

place of sponsorship, which is a more com-

secondly, it addresses specific questions.

mon method of promotion, Red Bull creates, organises and hosts its own sporting and

One thing that is clearly evident from Red

music events worldwide. Such sporting exhi-

Bull’s promotional and marketing strategy

bitions include: Red Bull X-fighters, Red Bull

is they are focused on selling their brand

Air Race and the Red Bull music stage. These

above their product. Saying that, it’s not like

events spread and nurture the brands values

the product is lost within all the other promo-

as well as creating awareness and maintain-

tional activities; the recognisable logo can be

ing an interest in its products. The company

seen in every video, on every vehicle and on

goes to great efforts to form relationships

every stage affiliated with Red Bull. By put-

with athletes and work with them to achieve

ting on sporting events, music gigs and a

their sporting ambitions. A good example is

prolific use of social media, they allow their

the backing of Robbie Maddison, the Austra-

audience to become part of the experience

lian motorcycle stunt rider, who was able to

and inspire them to achieve their own per-

achieve his life long ambition of performing a

sonal goals. The aim is to motivate, inspire

motorcycle flip over Tower Bridge In London

and give you the metaphorical ‘wiings’ to

through Red Bull.

push yourself and believe that

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red bull sports

020

â&#x20AC;&#x153; Marketing is more than a department. Itâ&#x20AC;&#x2122;s a responsibility of the entire brand and every employee "

CATEGORY CASE STUDY

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CATEGORY TR AVEL

Festival Season Festival Survival Guide

The season is upon us! Time to don your hunter wellyâ&#x20AC;&#x2122;s and stock up on wet wipes as the general population flee the cities for a more rural setting. We take a look at what some of Europe's biggest festivals have in store for the summer 2016 season.

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CATEGORY TR AVEL

Tommorowland

V-Festival

Situated in the Belgian countryside, in a small town aptly named Boom,

V-fest is turning 21 and celebrating in style with the likes of Bieber and

the festival boasts one of the most beautiful sites of any festival in

Rianna set to headline the weekend. Taking place across two sites â&#x20AC;&#x201C;

the world. An enormous venue is spread out across lakes, forests and

Hylands Park, Chelmsford and Weston Park, Staffordshire â&#x20AC;&#x201C; V Festival

fields, with multiple stages spanning the festival, some of which are

spans the weekend of the 20 and 21 August 2016.

even floating on the lake. If you're the hedonistic type, look no further as V-fest is brimming with Within the realm of electronic music, Tomorrowland has something for

bohemian vibrancy. Over the weekend, expect to see the likes of Sia,

everyone. The main stage is home to the more commercial electro and

David Guetta and Jess Glynne gracing the various stages. If pop isn't

house music, expect to see David Guetta, Nicky Romero and Tiesto.

really your thing, V-fest has a lot more to offer within its underground

Elsewhere, a more diverse and underground music scene is prevalent.

music scene. A long list of DJ's including DJ EZ, sigma and 90's gem

There's a Trap tent where Diplo and the usual Trap suspects can be

Artful Dodger bring the best in garage, dnb and techno to the fields.

found, or, if your taste in music craves the deeper and darker side, you may feel more at home at the Carl Cox arena.

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v festival

Hylands Park, Chelmsford, UK 20 - 21 August 2016

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Festival Survival Guide

Waterproof Poncho

Pocket Tissues

Let's face it, it will probably rain!

A staple for any British festival

Asos Marketplace

Any 20th century store

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Essential items for festival survival

Anti Bacterial Hand Gel

Sun Cream

Needless to say why this is an essential

To avoid the lobster look

Boots

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tommorowland Boom, Belgium 22 - 24 July 2016

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Set in an abandoned fort perched above the Adriatic sea.

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outlook

Fort Punta Christo, Croatia 31 - 04 September 2016

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CATEGORY PREM,IER CLUB

Premier Club Almeria

During Q2, we saw our Spanish Premier Club members descend the slopes of Andorra as a reward for the efforts in sales and recruitment over the quarter. As a reward for their efforts over the last quarter, we took the members to sunny Almeria.

lmeria is a stunning

city

located

in Andalusia, Spain and situated along the Mediterranean sea.

arrival,

the club members were taken out for

a little wining and dining in a top restaurant, close to the sandy beaches. Once everyone had recharged, the group attended various workshops focused on team building and self-development. All the work shops were run outside in the beautiful subtropical climate. Day two saw the group test their sea legs as they rented boats and sailed around the Mediterranean. The group spent the day exploring the beaches and hidden caves, which presented a perfect bonding and team building opportunity. After a full day of boating, the club returned to shore for dinner and drinks before retiring for the night. We briefly caught up with Rebecca to see how the trip went, "Almeria is such a beautiful place â&#x20AC;&#x201C; I love it there and can't wait to return! The club got so much out of this trip; everyone was very vocal and contributed to all the discussions. On the way home, everyone was buzzing about returning to their own companies and implementing some of the systems and ideas that had been discussed throughout the trip. The Premier Club is the perfect mix of business and pleasure."

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Catedral Almeria

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Trailwalker Challenge In the Q2 edition of Mantra Magazine, we caught up with the Mantra, Spain as they were preparing to take on the Trailwalker challenge; a grueling 100km course, to be completed within 32 hours across the rocky Spanish mountains.

Well, we are very happy to announce that they did

Not to give up! The course was great; at every

it! Elia Reig, David Borras, Jeronima Martosto, Elsa

5km there were inspirational posters with quotes

Jimenez and Danny Machuca completed the race

like "every drop of sweat is a drop of hope for the

in a highly commendable 28 hours and 24 minutes.

world" which really pushed us and reminded us who we were doing it for. The team was fantastic

We briefly caught up with Elia to see how the day

too; everyone really looked out for each other and

(and a bit!) went and what they learnt from the ex-

was ready to pick up anyone who was tired and

perience.

lacking in enthusiasm. It's all about team effort at the end of the day.

Firstly, a big congratulations to you and the team - how are you feeling? Very exhausted, but happy as well. We've all been

Are you and the dream team looking to take part in any other charity events?

working really hard with training and raising spon-

Absolutely. We work with a fantastic charity called

sorship for the event.

'Jose Carreras Charity' that works closely with people suffering from leukemia, testing medication

How much did you raise in the end? We raised â&#x201A;Ź1506.00 for Oxfam to help towards the refugee crisis. We all feel very proud of this achievement.

Fantastic Elia. Did you and the team take anything from the experience?

and funding new research. We want to organise an event for them soon. We also want to take part in the Trailwalkers challenge next year, in Vitoria, Spain.

Well done to all who were involved- a fantastic achievement for a very worthy cause.

trailwalker is an awesome challenge Designed to push a person to their limits and test their endurance, strength and durability

CATEGORY CHARIT Y FUNDR AISING

Elia, David and the team pose for a photo before they set off on the trailwaker challenge

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â&#x20AC;&#x153; Life is all about growth and expansion "

CATEGORY DEVELOPMENT

Spanish Domination Relocation / Expansion

David and Elia have recently embarked on a new and exciting challenge, relocating and opening another office in the sunny streets of Barcelona!

At the beginning of June, the adventurous pair took

Like the birth of any project, the start can often be

the plunge, leaving their office in La Rioja and re-

a slow, trial and error process. Elia and David have

locating in Barcelona. David comments, "Life is all

been rushed off their feet preparing and decorat-

about growth and expansion. As much as I loved

ing the office creating, not just a business environ-

working in La Rioja with the team at Dabor Market-

ment, but also a home. Due to join the team over

ing, it was time for something new. Anna has stayed

the next month or so is Ines; a very capable and

in La Rioja to ensure the transition goes as smooth-

sort after admin, winner of the highly coveted 'Ad-

ly as possible- I have a lot of faith in Anna and be-

min of the year' award a few years ago. Ines has

lieve she will stand up and embrace the challenge."

been living in London over the past few months, so

David Borras

Owner Dabor Marketing "As much as I loved working in La Rioja with the team at Dabor Marketing, it was time for something new ."

she is also very eager to touch down in Barcelona Barcelona is a beautiful vibrant city, bursting with

and start working.

opportunities. Unlike La Rioja, with a population just shy of 323,000, Barcelona is home to over 1.6 mil-

We'll catch up with the Barcelona team next quarter

lion diverse and interesting characters- quite the

to see how they, and the business, have been get-

recruitment pool there guys!

ting on.

The new office is currently home to a team of 6 people- including David and Elia. When we caught up with both Elia and David to chat about the new office, they were very determined to get this number up in the coming weeks, Elia comments "We are eager to get recruiting and training as soon as we can. We have set a goal for the last month of June to double the amount of people in our office. Unlike our office in La Rioja, we have plenty of space here to carry out inductions and training".

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CATEGORY EXPANSION

Barcelona has a population of 1.6 million

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CATEGORY MEETINGS & EVENTS

Appco Meeting Barcelona

3 saw all the Company Own-

personal and business capacity".

ers and Admin staff reconvene in Barcelona to attend

A central part of the meeting focused on the Red Cross

the quarterly APPCO meet-

Lottery and ensuring that everyone understood what this

ing. Led predominantly by

was and how it operated. By working with the Red Cross

James Buckley, the day pro-

Lottery, you will actively be helping and assisting millions

vided everyone with an opportunity to get together, share

who have been affected by war, poverty or disaster whilst

ideas and build on new and aspiring talent.

entering for the chance to win some incredible prizes, including cruises, money and more.

The meeting was held in the APPCO office; located within the quintessentially windy streets of Barcelona. The

Following a morning of idea sharing, the attendees were

theme of the meeting was centered on pooling ideas to-

shown to the roof top terrace where they were greeted

gether to formulate a best universal practice for the busi-

by an array of cocktails (open bar, of course!) and delicious

ness. As James comments, "These meetings are simply

gourmet BBQ food, including steaks and grilled vegeta-

invaluable to the business as they provide a platform

bles.

for us to get together and share ideas. I wanted to get across the theme of strength by numbers; by this I mean the positive effects that team work brings about, in both a

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CATEGORY DEVELOPMENT

David Talks the Talk

" The talk focused on Mantra Marketing, centering ambition and the importance of pushing yourself to achieve goals "

At the end of Q2, David, from Dabor Maketing, was invited to speak at

eager to participate in the lively discussions, asking lots of questions.

the University of La Rioja about Mantra Marketing and how we oper-

David received fantastic feedback from the universities council who

ate as a business to potential candidates. David delivered an engag-

unanimously praised his efforts. Who knows, we could be working

ing and animated talk centered on ambition and pushing yourself to

alongside some of the audience in the coming years or months. Well

achieve your goals, as well as delving into some of the finer details

done David.

of the business. The talk was interactive and the audience was very

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CATEGORY WELCOME

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â&#x20AC;&#x153; Welcome Tori Crutchley to 1080 Marketing as the new recruitment administrator, really looking forward to working with you"

CATEGORY RESTAUR ANTS

Restaurants you must Visit in the UK & Spain We begin a series of insights into some of the best restaurants the UK and Spain have to offer and places you simply have to visit at some point in your life. If people can have bucket lists for things they want to see or do, why can't you have bucket lists specifically for places we want to dine? Of course everyones lists may vary a little with personal taste, over the coming year we will be listing some of our favourites.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque

tempor. Donec accumsan at mi eu imperdiet. Quisque auctor ultricies

venenatis consequat dolor vestibulum mollis. Morbi finibus tempor ul-

nibh at euismod. Suspendisse consectetur massa mauris, maximus

tricies. Phasellus auctor bibendum urna, eget porta dui scelerisque at.

tristique libero sodales at. Suspendisse sollicitudin tempus sagittis.

Nullam dignissim lobortis ligula, eu porta neque pretium non. Suspend-

Nulla feugiat non metus sit amet aliquam. Class aptent taciti sociosqu

isse potenti. Suspendisse ac tellus sodales, tempor dui ac, blandit

ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris

sem. Sed et justo et metus placerat feugiat. Curabitur ultricies suscipit

sed gravida elit. Etiam eleifend dolor ut augue.

magna, in blandit arcu varius in. Quisque feugiat metus ac quam vestibulum tempor. Pellentesque venenatis lectus vel sollicitudin dictum. Pellentesque vitae nulla ipsum. Donec accumsan velit vestibulum mau-

Stop kidding yourself and eveybody else around

Nulla eu erat augue. Etiam libero enim, laoreet eu nisl vel, aliquam tin-

ris aliquet commodo non ac tortor. Curabitur nec sapien nec felis luctus

cidunt lectus. Ut fringilla fermentum est, nec iaculis metus tempus at.

viverra. Duis eget pulvinar urna. Nulla vestibulum.

Ut ipsum libero, rhoncus ut porta non, fermentum eget magna. Mauris a libero vel dolor pharetra ullamcorper. Nulla tempor id erat sit amet

Things that make life more easy than holyday trip

tristique. Quisque placerat risus ut risus faucibus ornare. Quisque at

Quisque sit amet viverra odio, sed sodales sapien. In elementum mas-

sapien tortor. Suspendisse odio velit, tincidunt nec suscipit sit amet,

sa vel eros feugiat, et semper nulla hendrerit. Nunc congue lacus ut

ultrices vel libero. Vestibulum eget odio ornare arcu hendrerit rhoncus.

eros sagittis fringilla. Cras sollicitudin, justo vitae pretium consectetur,

Morbi ipsum magna, eleifend ut auctor ac, vestibulum eget nisl. Curabi-

magna ipsum tempor purus, at fringilla risus ligula eu lectus. Donec id

tur dapibus enim quis quam commodo porttitor. In quis erat vel justo

ex diam. Integer sollicitudin pulvinar turpis, sed fermentum magna. Nul-

facilisis imperdiet. Sed faucibus urna neque, ut rutrum libero pellen-

la tempus velit eget porttitor porttitor. Curabitur iaculis imperdiet lec-

tesque quis. Morbi finibus magna ut purus blandit tristiques. Phasellus

tus, non faucibus metus faucibus vitae. Duis placerat est eget iaculis

auctor bibendum urna, eget porta dui scelerisque at.

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Wilks Bristol, UK

The only restaurant in Bristol to make its way into a list of the best 100 restaurants in the country and retaining its Michelin star for a second consecutive year, Wilks boasts quality food, ambience and value for money.

uncluttered & airy There is a general feel

Chef James Wilkins co-owns the restaurant

The wild turbot fillet main course, with a panc-

with his colleague, Christine Vayssade. The

etta 'fiocchiarra' resting on a bed of seasonal

hint of stuffiness or the

duo have picked up numerous awards and se-

asparagus in a jersey Royal cream, is one of

bowing-and-scraping

cured an array of top reviews for not just the

the most popular dishes on the menu, very

pomposity that often

food, but also the atmosphere they've creat-

affordable at ÂŁ24 and a perfect illustration of

ed. The pair exact old-school French cooking

the chefs modern understanding of flavours

techniques; the cooking is light and contem-

and textures.

poraneous, driven by high quality ingredients.

of serenity without any

goes hand-in-hand with other Michelin-starred gaffs

99 Sushi Bar Madrid / Barcelona, Spain

Discover the flavours and textures of Japanese haute cuisine whilst dining in an understated yet beautifully elegant restaurant, decorated with typical Japanese furnishings.

The trip advisor comments speak for them-

eyes, expect dinner and a show! All the wait-

selves, people commenting on the '"impecca-

ing staff are specialists in food, but also wine

ble" standards and "exquisite" sushi.

matching and will recommend a wine to go

The menu is diverse, with a long list of sushi including: truffle miso, soft shell crab and Californian rolls. Prepared right before the dinerâ&#x20AC;&#x2122;s

with each dish you order. Attention to detail is at the forefront of the businesses ethos to ensure you have the best dining experience.

a true sensory experience Dishes to surprise the palate and that invite one to explore and discover the world of Japanese haute cuisine.