CATEGORY GROW TH / EXPANSION
Recruitment and
Social Media w/ RedSeven & Promotions Company
B
ack in March, when
develop as an organization’. Drastic times don’t
the world went into
always call for drastic measures; in fact, adopting
lockdown
we
a calm and measured approach to the chaos that
were thrown into a
was descending upon the world was probably what
realm of uncertainty
enabled the team to find their feet and successfully
and panic, we had a
adapt to the situation. So what was their process
lot
during lockdown and how did they manage the
of
and
reconfiguring
to do. One of the main
areas
of
recruitment process online?
the
business that we immediately had to reformat was
PROCESS
recruitment. We soon realised that despite having to base ourselves at home and press pause on
PART 1: Development of Current Team in Order
some of our partnerships with clients, one of the
to make Way for New Recruits
things that we could focus on was sourcing brilliant
In order to make way for new recruits, the initial
people with whom to move the business forward
focus was on upskilling the existing members of
when things lifted. Here’s how we did it...
the team. The team found themselves in a pretty unique position in that, as a result of the frontline
RESPONSE TO LOCKDOWN - ATTITUDE
sales work coming to a halt, everybody’s day-to-day
Rob Cotterell from RedSeven explained how they
schedules were cleared and they could hone in on a
‘looked at lockdown a little differently to some
purely skills-based development regime. Instead of
companies. When things came to a grinding halt,
looking at the first few weeks as having ‘nothing to
a lot of our team had the mentality of, ‘there’s a
do’, the guys saw an opportunity to essentially go
silver lining in this and it could be recruitment’’.
‘back to school’ and upskill the entire organisation:
RECRUITMENT ATITUDE
Sourcing the right people is a big part of Direct
029
Sales and given that they knew there were going
‘Having the opportunity to really focus on training
to be a lot of skilled people that had been made
the guys was a huge silver lining to this period.
redundant or lost their jobs, they looked at the
Normally, we don’t have the time to be out in the
situation as an opportunity to find some fantastic
field and continue our training; it had become more
new people to grow the organisation. Kevin Nash
of a ‘learn as you work’ development programme
from Promotions Company describes how being
and whilst there are definitely benefits to that in
thrown into such unprecedented territory ‘forced
terms of character building and directly engaging
us to work harder than we’ve worked before, and
with the public, having the chance to strip it all back
that itself has injected a new lease of life into the
and go ‘back to school’ was a real benefit to us all’.
business; we’re coming at things with a new energy,
(Rob)
an alternative approach and new ideas of how to
