Types of Times Alex Grant
Fonts in the 1910’s were bold fonts that were often used for newspapers and posters. These fonts were both serifed and sans serifed. When they were serifed they were often found with very small serifs. Stylized fonts were also very popular during this decade.
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910
In the 1910’s the world was becoming more industrial this can be seen in the evolution of the fonts in this decade as well as how the fonts are used. In the 1910’s The world was becoming more and more industrialized.
Some major events to occur in the 1910’s were
-Standard Oil was broken up -The Titanic sank - Grand Central Station opens -World War I began - The Assassination of Archduke Franz Ferdinane -The US entered World War I The effects of these events helped to shape the fonts of this time. This fonts were used by industries and newspapers
Titanic Sank and US enters World War I to tell headlines of the day like
ShowCase Serif:
Caudex Copperplate
Sans Serif:
Franklin Gothic League Gothic Nevis
Script:
SpeedBall No 3
Morris Fuller Benton Morris Fuller benton Was an influential Type Designer of his time he Designed Franklin Gothic which is still used today as well as 220 other Typefaces he is one of Americas most prolific Type Designers.
Fonts Designed Hobo Bank Gothic Broadway Franklin Gothic Alternate Gothic News Gothic
1910’
Setting the Standard for Form and Function of Typefaces to follow
Perfection of Style and Function
’s
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The 1920’s or the roaring twenties as they have been called. Was a time for urbanization in the United states where more people began to live in the cities rather then in the country. This was the age of breaking the social norms and traditions of the past.
Many fonts from this decade are still
used today because of their futuristic and simple look.
The influences of these fonts came from city life and forward thinking.
920s
In The 1920’s the United states was becoming more and more urbanized with a lot of people moving from the country to the city there were a lot of movements going on to broaden life for people weather that be people moving to an urban area or the movements to break social norms. Some of the Events in the 1920’s that had an effect on the style of Type and broadened life for people -The Flapper Movement Begins -19th Amendment Gives Women The Right to Vote -Charles Lindbergh makes first Trans-Atlantic crossing. - Mickey Mouse is Created
ShowCase Serif: Cooper Sans Serif: Futura Gill Sans
Oswald Bruce Cooper Cooper was an influential designer of his time. He was from Mt. Gilead Ohio Cooper and Fred Bertsch formed a design firm in 1904 and had as many as 50 people working for them at one time. Cooper had his hands in on the design of the Cooper fonts and many of the typefaces in that family
Fonts Designed: Cooper Black Cooper Cooper Fullface Packard
1920 Forward Progress
0s
A Broader Life For All!
The Thirties were a time for great development for the world some of these developments were positive and some were negative. Either way these had an effect on the Typefaces of the time. The Art Deco Movement was in motion and the world was going through changes such as the rise of communism and the US rising to be a World Super Power.
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930s
T he 1930 s
was a time in which many
historical events happened .
-T he -T he -T he -T he
R ise of C ommunism R ise of H itler H inden B erg D isaster S tart of world W ar II.
T ypefaces
from this time were
influenced by these events .
T ypefaces
from this time are easily identified by there tendency to look like geometric shapes , the lack of variety in serifs , and the look of curlicues .
T hese
can seen in
many of the fonts from this time
ShowCase Sans Serifs:
Script
Park Lane NF Corbert
PeriSphere BelleRose
Grand Hotel
& Of Course Times New Roman
Recorda Script
Paul Renner Renner was a Type designer with designs ranging from the 1920’s into the 30’ his most famous typeface is Futura which was designed in the 1920’s but he also had designs in the 1930’s including Ballade, Renner Antiqua and also Futura Light
s 0 3 9 1 Beginning of Change
s
Rise of Super Powers
The 1940s were a time of great stress in the world with World War II Breaking out midway through the decade. With the great tension in the world at this time many of the creatives of the world were not producing at the rate they were before the great tension. Evidence of this is seen is the closing of the Bauhuas school by the Nazi Regime
1
1940s
During the 1940s many very important historical events occurred like - The Bombing of Pearl Harbor - D Day - The Suicide of Hilter - The dropping of the Atomic bombs on Japan With all of these events occurring many of the creatives were turned toward working to create new and different ways of warfare. With this happening most type faces from this time appear to be bulky letters used in newspapers of fonts used for logos of appliances. And Script fonts
S how C ase NewsPaper Style Death Maach American Captain
Headliner
Appliance Style Hamburger Heaven
Brigthton Sans Motor Oil Script Zapfino
Hermann Zapf Herman Zapf Was a type designer in the 1940’s who worked on typefaces like zapfino, palatino and Optima. Zapf was born in Germany during a very though time for Germany historically. Zapf had many difficulties breaking into the world of type design. He first wanted to be an electrical engineer but one of his teachers noticed his drawing skill and suggested he become a lithographer. Zapf had a very hard time finding an apprenticeship because they would ask him political questions. Every interviewer complimented his ability but he was still rejected. Finally he landed an apprenticeship and his career started.
4 190s A New Beginning
An End to a Regime
The 1950s were a time of progress for the world. During this decade the United states official ended world war II and the beginning of the civil rights movement. This was a decade to change the way we used to think and bring in a new era .
During the 1950s it was a change in eras, a change in the way of thinking. During this era there was the Mcarthyism and the Beginning of the civil rights movement. Some other events that happened during this decade were -Rosa Parks refused to give up her seat -Stalin Dies -Segregation ruled illegal in thee United States - NASA Was founded During this decade we turned away from beliefs that used to be social norms and began to look at the principal of the matters behind these issue During this time Many of the fonts were Sans Serifs
ShowCase Sans Serif
Swansea Helvetica
Hurtmold TeXGyreHeros
Script Remachine
Blessed Day Southern Aire
Max Miedinger
Max miedinger was a font designer during the 1950s that designed one of the most famous fonts used today Helvetica. This font can be seen font the Toyota logo to the Subway signs in New York City. Max Miedinger designed a few other fonts all along the same style as Helvetica. This fonts include -Pro Arte -Horizontal -Swiss 921 -Swiss 721 -Monospace 821 -Miedinger
50 the beginning of a type revolution
0
Max Miedinger
TH E 1960S W E R E A t I M E O F C H A N G E A N D P RO G R E S S FO R t H E WO R L D, t H I S WAS t H E D E C A D E W E W E N t t O t H E M O O N B EG A N t O M OV E O N F RO M t H E t R AG E D I E S O F t H E PASt D E C A D E S TH E BR I t I S H I N VAS I O N O F M U S I C O CC U R R E D D U R I N G t H I S D E C A D E
1960 S
While this was a time of progress and change something seemed to stay consistent with the past few decades. There were tragedies in this decade as well, there were wars fought, and paranoia of communism. But during this time there was a lot of progress like -Reaching the moon -The first Superbowl -British invasion of music The fonts of this era began to turn into the style that we commonly associate with the 70s
ShowCase Serif Dubiel
Bootle
Bodoni Nicholson French
Stylized
Speedy Casual American Purpose Brewsky
Matthew Carter Matthew Carter Was a type designer during the 1960s he designed Verdana and Georgia he was an influential type Designer of the time and his fonts are still used to this day by some people. He was the son of a type designer of an English type designer Harry. Matthew Carter worked for Linotype a prominent type design firm them and now
B R I t I S H I N VAS I O N!
10 Years Of Peace & Music
The 1970s were a time in which the public protested the government. This was the decade of the hippies, sit in, and walkouts
1970s
During this decade many people protested the government. They protested the governments stance on many things including drug use and war. The protested were commonly called hippie, people that loved peace and equality for all people. Some events that happened in this decade that helped to influence the behavior of the public and the typefaces of this time were - Rowe Vs. Wade - Cambodian Genocide - Vietnam War - The nuclear Incident on three mile island Many of the fonts of this time tried to convey the message of peace and love they embodies curls and curly cues and bubble letter. But there were also fonts that conveyed a more serious message and look more like the sans serifs from the 50s
ShowCase Sans Serif Mytupi
Kravitz Moderna Tondu
Stylized Keep on Truckin Spicy Rice Shagadelic
Octopuss
Gerard Unger Gerard Unger is a current type designer that got is breakthrough in the 1970s with the font Demos which was a serif font that was designed in the early phase of digital technology in the 1970s. Unger has developed several fonts since then including Swift, Flora , and Argo
Make I DT Not
e Lov TYPE War
The 1980s were the beginning of the real technological revolution this was when the first personal computers were released when video games began to infect the world and video editing and special effects became big.
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980s
The 1980s were the Beginning of the real Technological age. This is when people began to use technology in there everyday life. Technology was used to create movies, send information and make life easier for people. In the 1980s many important things happened both in the field of technology and outside of it -CNN was established by Ted Turner -ET was released - IBM introducing the Personal Computer -Pac Man was released - The wreck of the Titanic was found - DNA was first used to convict criminals -The Berlin Wall falls These events and advances in technology had an effect on type faces during this era. Many fonts from this time look like tech type fonts , With blocky edges although other fonts from tis time look very similar to the fonts started in the 1950s many fonts were redesigned during this time to make them compatible to the upcoming technological revolution.
SHOWCAsE Sans Serif
Digital
Arial
Bitwise
Newtown
Pacfont
Nova Solid
Press
Koshgarian
Good Morning
Serif Queens Park
Edwardian Portland
Start
Colin Brignall Brignall is a German type designer. He worked as a press photographer he joined the Letrasettype Studio in 1964 as a photographer and then became a type designer for them in 1974 he has designed many fonts including -Octopuss -Italia -Tango -Victorian -Harlow -Edwardian He is currently he type director for Esselte Letrasettype in London
This excerpt is written in Edwardian
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990s
The 1990s were a time for fonts to make a comeback fonts that had already been used and forgotten had a chance to make a comeback with the technological revolution being in full swing. With many fonts being digitalized to make them compatible with current technology forgotten fonts once again have their chance to rise to the top again.
The 1990s were a decade in which the technological era was in full swing this was both good and bad for the type community this meant that you had so many more choices of fonts. You could have thousands of fonts on your computer and also design your own fonts. But for every good font designed there was a hundred other people that would design bad fonts. This decade was the decade of comebacks from the great fonts of the past but it also was the decade of poorly used trend fonts that were everywhere. Comic sans, grunge fonts, and flame fonts are some of the three font fads that come to mind when you think of the nineties. But even with these negatives the comeback of the gods of font were still a great thing.
ShowCase The ComeBack Kids! Futura Times New Roman Helvetica
New Kids on the Block (The Trends) Comic Sans
Grunge
Flames
& The Great Myriad
Robert Slimbach Robert Slimbach is a type designer that works for Adobe Systems and has done so since 1987 he was won many of awards for his digital typefaces he has designed many type faces some of these typefaces are used by major corporations and are used everyday. His most famous type face Myriad Pro was used by Apple since 2002
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The Come B ack kidsO J S GRUNGE r a W d UCno l aBo f o mb n i End b er Colum Collapse of Soviet Union
B g n i t t e G s a w g n i k W y e s n e d l o g R n A s o L When d n a r e c offi
90’s
i mps on Tr ial d s i K w e N e T h W aings c t o o n o T h o S e e x ra s ne e h t ut
n i l l i k His
o y s r e a v e W f f o T t e l y e h t Ice onhIt d n A BeCaotp S t i t s o L d n a t n We
The 2000s! Bringing in the new millennium with style! With the new millennium come new fonts some good some bad along with this new millennium comes easier sharing of fonts and bigger stock font books.
2000s
The 2000’s or aughts as they have became brought in a new era of type and type sharing. Type became a bigger part of conveying a message most companies began to pay a designer to create their own personalized typeface. With the extra money in the market it became more competitive this yielded great results. Companies like Microsoft and Apple pay designers to fill there stock fontbooks which gives us more choices in the fonts we may use. We commonly recognize these fonts as the fonts we may use on word or Powerpoint. But we overlook the design of these fonts. Fonts of this era encompass a wide variety like serifs, sans serifs, and then we have the trending fonts, like tattoo typefaces, and graffiti fonts. This decade has yielded fonts that combine both form and function not just one of the other. The fonts from this decade pick up where the swiss modern typeface movement left off.
ShowCase Trending Fonts
Sans Serif
GRAFFITI
Calibri
Bleeding Cowboys!
Helvetica
(Still Going Strong)
Tattoo
Arial
(Also Still Going Strong)
Myriad
(It’s Back!)
Century Gothic
Serif
Cambria Times New Roman (Yep It’s Back!!! Again)
Steve Matteson Matteson is an American Type Designer who’s work covers several computer operating systems, video game consoles, and cell phones. Matteson’s work embodies what types designs from the aughts were actually doing, designing electronic fonts for multiple platforms. Matteson helped to design Cambria which was the replacement for Times New Roman in office suites from 2007 onward. Mattesons work also includes -Curlz -Cambria -Massif -Lindsey Pro -Open Sans
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Alex Grant alexgrant6@gmail.com 614-509-7095 http://granta6wordpress.com/