RESEARCH & COMPETITIVE ANALYSIS
BRA N D R E S E A R C H
Who Anthropologie Part of the Urban Outfitters Inc. Group of companies
What “Our product offering consists of women’s apparel and accessories, intimates, home furniture and décor, beauty and gifts. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.”1
Where Headquarters: Philadelphia, PA Locations: U.S. and Canada
Why “Executives admitted this month that the brand is still not hitting its fashion mark” and that “it had struggled to merchandise for its customers’ lifestyle” 2
BRA N D R E S E A R C H
Existing Logo
Tag Line No tag line was found
Mission Statement Anthropolgie offers a one-of-a-kind and compelling shopping experience that makes women feel beautiful, hopeful and connected. We invite you into our world - whether it’s our store, website or catalog - with the hope you take a deep breath and explore until your heart’s content. Although you enjoy the clever details and fine craftsmanship of our products, you come to us for more than that. You come to escape and to connect, to spend time and to make. Complex as you are, you remain our inspiration and because of this, we endeavor to bring you an unimagined experience.
C O M P E TI TI V E A N A LY SIS
Tag Line
Tag Line
Finest Italian Fabrics
Accessible Luxury
Mission Statement
Mission Statement
J. CrewÂŽ is a nationally recognized
Banana Republic offers versatile,
apparel and accessories retailer
contemporary classics, designed
that we believe embraces a high
for today with style that endures.
standard of style, craftsmanship,
Through thoughtful design, we
quality and customer service. We
create clothing and accessories
are a fully integrated multi-channel,
with detailed craftsmanship in
multi-brand, specialty retailer. We
luxurious materials. We dress men
seek to consistently communicate
and women who see every day
our vision of J. Crew through every
as full of possibilities and seek to
aspect of our business, including
make the most of every moment
through the imagery in our catalogs
and opportunity. We see life a
and on our Internet website and
little differently. We take it all
the inviting atmosphere of
in. We add to it. We make it our
our stores.
own and we live with style.
C O M P E TI TI V E A N A LY SIS
Tag Line
Tag Line
Fashion and quality at the best
Tag line for a fall 2015
price
presentation: “Switch the context, change the story.”
Mission Statement H&M’s purpose is to offer their
Mission Statement
customers fashion and quality
Madewell, like our name
at the best price. H&M states
suggests, focuses on getting
numerous of times that quality is
the highest quality goods to our
more than making sure that
consumers at an affordable
products meet or exceed their
price. Since 1937 we’ve been
customers expectations. H&M
building strong relationships with
is constantly working to better
people to get them looking and
their products by manufacturing
feeling their best, no matter their
under good working conditions,
personal style. Our community,
and with limited impact on
our environment, and our
the environment. H&M takes
customers are the most important
responsibility for how their
things to us and we strive to serve
operations affect people and
and give back in the best way
the environment which is key for
we know how.
their profit and growth.
A N T HR O P O L O GIE IN DUST RY POSITION
Refined
Well Crafted
Women
Style Targeted
Sophisticated
Cultural
Everyday
Relaxed
Rudimentary
Adults
Men
Poorly Crafted
Environment
Sterile
Natural
Trendy
Rustic
Children
Products
Synthetic
Product Quality
Classic
Fashion
General
Anthropologie
C O M P E TI TI V E LA N DSC A PE
Refined
Well Crafted
Women
Men
Poorly Crafted
Environment
Adults
Natural
Trendy
Rustic
Children
Products
Synthetic
Product Quality
Classic
Fashion
Style Targeted
Relaxed
Sterile
Everyday
Sophisticated
Cultural
Rudimentary
Anthropologie
General
J.Crew Banana Republic H&M Madewell
C O M P E TI TI V E LA N DSC A PE
Experience
Product Quality
Services
Anthropologie J.Crew Banana Republic H&M
Location
Madewell