LOGO
USAGE
GUIDE
COLOR
Single Color Logo
COLOR
Logo Color Variations
Color Specifics
C=0, M=50, Y=98, K=0 R=248, G=149, B=34 #f89522
C=85, M=61, Y=0, K=0 R=49, G=104, B=178 #3168b2
C=0, M=0, Y=0, K=0 R=255, G=255, B=255 #ffffff
COLOR
Reversed Logos: When a background is white use:
COLOR
Reversed Logos: When a background is an image or color use:
COLOR
Greyscale and Black and White Logo
Color Specifics C=0, M=0, Y=0, K=100 R=35, G=31, B=32 #231f20
C=0, M=0, Y=0, K=61 R=98, G=98, B=98 #626262
C=0, M=0, Y=0, K=50 R=147, G=149, B=152 #939598
C=0, M=0, Y=0, K=40 R=167, G=169, B=172 #a7a9ac
C=0, M=0, Y=0, K=30 R=188, G=190, B=192 #bcbec0
C=0, M=0, Y=0, K=0 R=255, G=255, B=255 #ffffff
COLOR
Color Palette
LOGO
USAGE FOR MAT
FORMAT
Typography: Primary Logo Font Century Gothic Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ
ANTHROPOLOGIE
abcdefghijklmnopqrstuvwxyz 0123456789
(Leading: 379 for tag line)
cultural
curiosity
FORMAT
Logo Dimensions and Protective Area
FORMAT
Formatting Restrictions
Do not place more than one logo per layout
Do not include the name Anthropologie with or near the logo
Do not alter the color
Do not run text over the logo
Do not change the scale or ratio of
Do not rotate, angle or pivot
the elements
Do not skew, shear or stretch
Do not remove any elements
Do not apply effects to the logo
Do not alter the hierarchy, rearrange or stack the logo
Do not add graphics or words to
Do not alter the appearance of
the logo
the logo
Do not alter or inverse the coloration
Do not outline