LIMEWIRE | BRAND STRATEGY
TIMELINE NUMBER OF USERS LimeWire had as many users as iTunes, which was about 1.7 million households
ALMOST DISCONTINUED LimeWire considered shutting down after the outcome of MGM v. Grokster
2000
2005
2006 INCREASING REVENUE
LIME GROUP LLC Mark Gorton launched Lime Group LLC and had a team of engineers exploring the peer-to-peer space
INITIAL RELEASE LimeWire was released on May 3, 2010
SUPPLY AND DEMAND In the early days of LimeWire, 90% of download attempts would fail because supply of files were limited and the demand was large 10
LimeWire’s user count increased to over 4 million active users per day and its revenue was $20 million
