Brandnoise Profile

Page 1




alex

e artist sr. creativ

in my blood. is on ti a re C i, b Habbi

fazil creative designer

From your mind to brand visuals.. vipin

brand marke ting manag er

80% st ra te gy ,20%

ch a rm .

Dunia er sr. design

Therhye stareick 3to60º,one ! W

florence

brand co-ordinator

We don’t create excuses just great ideas

ahmad

projects manager

vincendziroector creative

ms! I build Drea

don’t sell ideas. II sell results.




PappaRoti is an international chain of coffee shops renowned for its signature buns.PappaRoti first brought its unique and delicious snack concept to Malaysia in 2003. The brand's success was sealed thanks to the authentic and memorable taste of the coffee caramelized-coated buns and the top-notch quality of beverages. Currently, there are over 500 PappaRoti cafes and kiosks across the globe - an absolute testament to the brand's appeal.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Campaign Brand Promotion Printing Launch







Osha is the first and only restaurant to offer authentic and traditional Emirati cuisine in Masadar city. here to feed the curiosity of visitors; a haven for the locals: an iconic showcase of exotic culture and exquisite taste. The scenes and scents bring flashes to the Wanderer’s mind as you could smell the freshly burnt bukhoor and Uod. They needed a sophisticated emirati identity to reflect their up-market style and set them apart from the usual local eatery. We retained the equity of traditional design but gave it a modern feel by creating a pattern which we applied to stationery, brochures, interiors and the website. We then commissioned a series of mouth watering food photography to showcase the fresh food on offer.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Printing




Shake Shake choose every ingredient and combine them to create your own bespoke organic fries. Individuality is at the heart of the brand, so we’ve invested it in everything from the name and strapline to the visuals and website functionality.

What we did Brand identity Interior design Digital Marketing collaterals Packaging






A chain of high quality Waffles from Belgium. Yummy Waffles are dedicated to creating fresh and simple dishes that are reasonably priced. Their point of difference is the exceptional quality of their products at their market level, which are crafted using traditional recipes and the finest, natural ingredients. Our packaging and promotional material for Yummy Waffle’s premium instant range, Collections, used type, illustration and colour to infuse the product with a sense of quality. In advertising we used distressed roller marks and decorative type to give a rustic, authentic flavour to this instant range, which is sourced in Belgium.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Launch Campaign Brand Promotion Printing






Unique Name PappaRoti is an : Pizza international + Itay = Pizzaly chain ofproudly coffee traditional bakes shops renowned and organic for its Pizza signature with a buns.PappaRoti hands-on approach. firstThis brought philosophy its unique is and delicious carried through snack to Pizzaly's concept environmental to Malaysia in 2003. awareness and ethic, as the team has developed initiatives to reduce the The brand's success was sealed to the eco-footprint associated withthanks baking. authentic and memorable taste of the coffee caramelized-coated buns and the top-notch We re worked its brand identity and gave Pizzaly quality of beverages. Currently, there are more personality and unique character to over 500 PappaRoti cafes and kiosks across the differentiate them from their competition, globe absolutethem testament to the brand's as well- an as provide with branding elements appeal. that are scalable, flexible and adaptable for maximum shelf presence.

What we did Brand identity Digital What we did Marketing material Brand identity Illustration Digital Copywriting Marketing material Photography Illustration Packaging Copywriting Campaign Photography Brand Promotion Packaging Printing Printing Launch




An innovative new idea always needs a fabulous execution. So how would we bring Road Chef’s innovative food to life, and transform it from start-up into F&B player in African Countries? We love working with ambitious start-ups and ground-breaking ideas, so we relished the opportunity to develop the concept creating everything from the name and brand identity to the website, animations and packaging.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Campaign Brand Promotion Printing Launch






Mooshi Toushi is a new kid in the burger Industry. The dĂŠcor, the old school hospitality, the music and even the food has a touch of nostalgia, to transport you back to a simpler time. The brain child of a Emirati student thie mouth watering home made burgers took first step in the marketing world with our branding activities. Our design solution marries a heritage, hand-made tactility to a more modern aesthetic for a timeless yet contemporary feel that mirrors the philosophy of the establishment. The identity symbolises the nomadic nature of the extensively-travelled owner's and the inspiration of their food and service philosophy.

What we did Brand identity Packaging Digital Copywriting Illustration Printing



A contemporary restaurant that serves food for your soul. Get inspired, get motivated, be enthusiastic and relish each bite served at Fukurou House.

What we did Brand identity Packaging Digital Copywriting Illustration




Choco Fondue is a vibrant culinary delight of light sweet and savory snacks.We specialize in a wide range of mouth- watering crepes and waffles, fresh skewers and fruits fondue for a healthy living. our goal was to express the main concept: fresh produce and artisan methods. Our idea was simple. If everything the restaurant does is crafted and natural, we could express this honesty by creating a palette of visual elements made entirely by hand. Consequently, the graphics for product labels, bags, boxes, coffee cups, price tags and signage are all handmade.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Campaign Brand Promotion Printing




Yellow Cab Pizza brings the best Italian cooking style. In order to highlight it among products of the same segment created a design point, equlibrando strong colors with the absence of color. The masses give the final touch of luxury packaging, united the subtlety of motifs drawn.

What we did Packaging




The power of branding space is perfectly encapsulated on the exterior of Dubai's most-talked about new French concept restaurant Toastle. With loads of room to work with, the logotype had to be perfect. We wanted to create a visual identity that married traditional Japanese calligraphic forms with a bustling, modern eatery. The only answer was to create a unique typeface. The customised typeface distills the brand into it's simplest form. A little fruit box of memories, visual snapshots, smells, conversations and interactions. A visual reminder of one of the best french experiences you will ever enjoy.

What we did Brand identity Packaging Digital Copywriting Illustration Photoshoot Printing


toastlecafe.ae




Salamlekh is a cafe producing premium quality handmade Kunafa. Their recipes are influenced by culinary traditions from around the globe. New products provide an opportunity to evolve the brand’s direction, the bold and graphic style giving the brand its own distinctive identity to engage with a new generation of health conscious consumers. A much-loved characterful brand built on a meaningful platform. Initial rebrand led to a 43% rise in sales, and continues to evolve, supporting a passionate fan base.

What we did Brand identity Style guide Digital Marketing material Illustration Copywriting Photography Printing





Mega Shawarma brings to Dubai foodies what they have been missing all this while – A one-of-a-kind Shawarma joint that laces together traditional and contemporary flavors in equal measure. Mega Shawarma offers everything you love about shawarmas, but we do so in our own special way. Thier secret flavors guarantee an amazing culinary ride with an authentic Turkish touch. The logotype uses a customised typeface, and was applied to stationery, business cards, and signage. The project also included a website design, and a fold out flyer for residences.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Campaign Brand Promotion Printing




Pizzaro, an authentic italian taste in the Middle East. Based in UAE but Italian quality, both in the preparation method and fresh ingredients, offering with each of our items an authentic italian taste. From logo to interiors to ad campaigns, we’ve brought the brand to life, communicating taste, health and modernity with a voice.

What we did Marketing material Store Collaterals Events Environment Design Uniforms Illustration Copywriting






The Zoma Shavarma reinvents the concept of the shawarma by focussing on sustainability and good health. Drawing on shawarma character without resorting to clichĂŠ, the identity system uses colour and typography to communicate a fresh, contemporary take on a wellestablished style.

What we did Environment Design Store Collaterals Printing



Wanting to create something new and different than regular burgers found in the U.A.E, Shaikha’s love for food drove her to experiment with different toppings and flavors.Her unique ingredients which are created from scratch and done all at home, give her customers the satisfying delicious experience they are craving! shaikha essay began her infatuation with juicy burgers age of 16. With her lunchbox in hand, she slammed her first Pabst Blue Ribbon after devouring a handmade cheeseburger. We crafted the 360-degree brand experience for She Burger from the ground up. We recognized the need for potent messaging and smile-inducing visuals, and brought this idea to life across various touch points from the core brand identity to product ideation, architectural designs, Web design, and product packaging.

What we did Brand identity Interior design Digital Marketing material





XOXO Sushi is a new sushi concept coming to light with its unique fusion of Japanese and Arabic flavors. With its focus set mainly on a healthy menu, the ingredients used are replaced with healthier options that will enhance the Sushi experience for the customers without compromising on the taste. With the commencement of the brand in the land of Dubai, Ammale holdings have once again infused life in to a new concept giving luxury dining a new meaning. After the successful launch of “pizzally� Ammale holdings has taken a leap and gone ahead to infuse faith in the lip smacking flavors of XOXO Sushi

What we did Brand identity Digital Illustration Copywriting Marketing collaterals Packaging




Taking in to consideration the change and demand for uniqueness by the customers Pizza 13 has come up with mouthwatering Pizza’s that are rooted from Italy but with rare Arabic flavors that with leave the customers awestruck. With KSA being its home Pizza 13 has authentic Arabic zest combined with the traditional Italian essence that makes it stand out.

What we did Brand identity Interior design Digital Marketing collaterals Packaging




Zabeel Office is the purchase office for royal palace of Vice President and Prime Minister and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum. We are assigned to develop luxurious royal gift for the palace.

What we did Gift Box




Ministry of Envoirnment and Water is govt entity responsible for different awareness social campaigns. We developed different campaign concept for the misnitry.

What we did Digital Campaign Copywriting Illustration Posters





The Sharjah Museums Department (SMD) was established in 2006 by His Highness Dr Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, as an independent government department. SMD includes 16 museums covering Islamic art and culture, archaeology, heritage, science, marine life and the history of Sharjah and the region. We were asked to create the poster/ calendars/Event collaterals for series of events and exhibitions presented by Sharjah Museum.

What we did Marketing material Illustration Copywriting Campaign



JOIN US AT THE NEW MINI CAR DRIFT COMPETITION HOSTED BY SHARJAH MUSEUMS DEPARTMENT AT SHARJAH CLASSIC CARS MUSEUM. THE COMPETITION GATHERS THE BEST DRIVERS TO PROVE THEIR DRIFT SKILLS TO SHOW HOW TO HANDLE THE MINI CAR.

5 WINNERS WILL BE SELECTED IN DIFFERENT CATEGORIES WHICH ARE:

The Best Drifter of Mini Car I The Best Driver of Mini Car I The Most Attractive Mini Car CAR RULES The car’s vin size must be 1.10 and should be a four-wheel drive. Electric motor. The tires of the participant cars should not stand out more than 1.0 mm outside the wheel arch. The batteries should be made of nickel or nickel-cadmium and must not exceed 6 units or 2 lithium polymer 7.47. Don’t use the d box in the car. The car should be with an external cover. Maintain the cleanliness of the car.

VENUE: SHARJAH CLASSIC CARS MUSEUM 15 NOVEMBER 2014 4PM - 8PM

REGISTRATION The registration is open until 10 November 2014. To register please call 06 5580 222 E-mail : Community@sharjahmuseums.ae Provided by the following information: Name: Mobile: Car detail:

Terms of Drifting Competition: The commission will examine the cars an hour before the start of the race to put the participating cars in the allocated fold. Five minutes before the race the contest organizers will hand over the cars to the contestants to participate and the commission has the right to inspect the participating cars directly after the race if necessary.



Under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, the Mohammed Bin Rashid Award for Y oung Business Leaders was established in 2003 to reward exceptional entrepreneurs within the entire nation. We developed award certificates for the successful Entrepreneur who has established a business in UAE. A symbol with various permutations was applied across all collateral.

What we did Event Stationary Printing


SMO is the Purchase & Supply office for HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai. A neat and clean identity design. We have created a huge range of branded materials, from stationery to wall graphics to brochures with a reflecting not only the royal brand but with creative positioning.

What we did Corporate Stationary Printing


AAVVA is a mix between Lebanese Brazilian fashion founded in UAE. Its products, ranging from Couture & luxury ready to wear. A modern and refined identity with accompanying launch fashion collection for AAVA, a new range of high end fashion from global door. In addition to the identity, we created a launch brochure that uses holographic foil and tactile materials to stunning effect. “It’s great to work with an agency that really challenges us, and who we can trust to deliver something remarkable. Every detail has been meticulously considered.�- Vincenzo.

What we did Brand identity Digital Illustration Copywriting Photography





Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora's unique, open-sell environment features an everincreasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora's own private label. We gave them a look which was bigger, bolder and more representative of the fast pace of the retail world. Templates were created along with a set of interchangeable images so they could tailor documents for each client.

What we did Branding




Zinna located in Abu Dhabi, is designed to be a relaxing environment dedicated to highly personalized service from highly trained designers and colorists. We needed to create a brand that would stand out yet instill a sense of confidence that would attract Women & kids. It was clear that the identity needed to be aspirational in tone to allow the brand to rise above the clutter in the financial marketplace. A memorable, simple icon and powerful line ‘it’s how we see the world that makes the difference’ speaks to the confidence of the brand, while a design aesthetic of ‘intelligent simplicity’ is adhered to at every touchpoint to ensure consistent delivery of a new name in the marketplace.

What we did Brand identity Digital Marketing material Illustration Copywriting Photography Packaging Campaign Brand Promotion Printing



O-Concept Boutique is one of Dubai’s most unique fashion destinations and the brainchild of Emarati Entrepreneur Omar Bin Khediya. The concept combines fashion and art and attracts young and passionate Designers and Artists from all over the world. You can find everything from accessories, shoes to tops and dresses in addition to unique pieces of furniture and paintings. For the company’s new business card,shopping bags we created a clean, contemporary style using classic typefaces and a limited colour palette.

What we did Illustration Corporate Stationary



Diwan are a premium Perfumer brand in the UAE. They are soon launching their first store and required a brand marketing plan that was more suitable for a Middle East Market. We developed their logo and created a brand identity that was inspired by the intricate detail of feathers and the movement of birds. This references the quality of materials and the detail of the tailoring by British designer Nick Holland. The scope of work was for the logo to be refreshed and a full suite of collateral including corporate identity, brand bible, look books, packaging, in-store graphics, signage, website and advertising.

What we did Brand identity Packaging Digital Copywriting Illustration Stationery




Our brief was to design and create a brand identity and website that showcases the recent news and upcoming events. We held a brand workshop which helped to establish the company’s core principals. It also uncovered six prominent values and ultimately became the concept behind the logo.

What we did Brand identity Stationery Design Copywriting



SuperHero wanted to position their store as more fashionable, we knew it had to be something shown, not said. To this end, we created a campaign led by a series of heavily art directed images. Each image was carefully propped, styled and retouched. In an intentional twist, models became accessories to the furniture. The challenge was to capture the feel of SuperHero and let the brand, rather than the product, to take centre stage.

What we did Posters




Lime Studio, Professional Photography Studio based in Abu Dhabi, UAE. We work across three core disciplines to create visual communication that has a real and lasting impact on the audience. We were approached by Lime Studio , a leading studio in Middle East to create a different innovative award wining Work Portfolio CD pouch for their customers.

What we did Packaging Printing



AMS create beautiful, intelligently HR Consultant for the world’s most visionary brands. By creating a clean, confident identity and applying it throughout company collateral, we realigned the AMS brand so that it better reflected the high level of quality displays. In addition to the identity, we created a launch brochure that uses holographic foil and tactile materials to stunning effect. We also developed an ingenious sample pack that magnetically closes into itself, as well as product photography and a launch advertising campaign.

What we did Brand identity Digital Envoirment Illustration



Cipla is a global pharmaceutical company whose goal is ensuring no patient shall be denied access to high quality & affordable medicine and support. Cipla makes drugs to treat cardiovascular disease, arthritis, diabetes, weight control, depression and many other health conditions. We were appointed to implement the new cipla producs and worked closely with the client team to define brand architecture and ensure consistency across all communications.

What we did Marketing Material Printing




Etihad Global Hospitality is a furnishings group offering turnkey supply in terms of operating equipment and hotel staff housing, office design and fit out, supervised installation for FF&E and OS&E, Regional Warehousing Solution for FF&E Storage, Placements and Distribution. We developed their new identity, which will enable Ethihad to compete for more ambitious projects and grow as a business. To stand out from a saturated cider category it needed a distinct look that spoke for itself.Colour was the key in achieving this. Our unique gold and black combp not only breaks traditional cider codes, but links perfectly to the brand name.

What we did Corporate Stationary Printing


Ammale Group’s main lines of business are operating food & beverage outlets, as well as manufacturing food products. Through the years the company holdings has diversified into different industries such as Real Estate, Construction and Hospitality with a number of business units consisted of complimenting brand portfolio located within the United Arab Emirates and the region.

What we did Brand identity Style guide Marketing material Illustration Copywriting



Purplecode offers the latest creations from the most talented HR-makers working in all industries. It’s a place filled with remarkable, handmade and unexpected things, and our solution needed to reflect this. Exuding elegance, style and craftsmanship, our brand identity included everything from packaging, web design and art direction, to naming and tone of voice. We also reinvented the Purplecosde’s colour palette, type styles and created numerous assets including patterns and logo lockups. To bring it all together we produced a style guide demonstrating how the new identity might be visually manifested across all types of media.

What we did Brand identity Style guide Digital Marketing material Illustration Copywriting


AK A DEEP

APARN

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purplecode.com

Ali, Dubai. DIP Phase II, Jabel T. +971 4-8854100 F. +971 4-8852533 ding.com umtra @iridi admin

Dubai. abel Ali, ase II, J DIP Ph -8854100 4 T. +971 -8852533 4 om F. +971 idiumtrading.c ir @ admin




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