ƫ
Y EHO>ERZ <KBLIR P:?h> perfect for the morning.” ƫ ƪ ƫ Ǥ Ǥ Ƥ ǯ Ǥ ơ ƫ ǡ ƫ ͜͝ ơ ƫ Ǥ ƫ ǡ ǡ Ǧ Ǥ ƫ Ǥ ƫ ƫ ͞͡ ǡ ƫ ͞͠ ƫ Ǥ
Ownership
r$ L>> P:?h> :L : EBOBG@ MABG@Z >O>KR HG> H? MAHL> P:?h>L A:L : LMHKRs
Ǥ Ƥ Ƥ ǡ Ǥ ͥͤ͢͝ǡ Ƥ ǡ Ǥ Ǥ Ǥ Ǥ Ǧ ǡ ǡ Ǥ ǡ Ǥ ǡ Ǥ Ǥ Ǧ Ǥ
The brand
Y NMA>GMB< 'B>@> P:?h>L :K> HG> H? life’s great indulgences”
ƫ Ǥ ƫ ƫ ǡ Ǥ Ƥ Ƥ Ǥ Ƥ Ǧ ƫ Ǥ ƫ Ǥ ƫ Ǥ ǡ Ǥ
The Concept
Y*KB@BG:E <E:LLB< P:?h>L ?KHF >E@BNF” ƫ Ƥ Ƥ ǡ ƫ ǯ Ƥ Ǥ ƫ Ƥ ǡ ƫ ƫ Ǥ ƫ Ǥ Ǯ ǯ ƪ ƫ Ǥ Ǯ ǯ Ƥ ǡ ǯ Ǥ Ǧ ƫ ƫ Ǥ ƫ Ǧ ƫ Ǥ Ǯ ǯ ƫ ͟͜͝ ǡ ͡ ͢͞ Ǥ Ǥ ȋ Ȍ ȋ Ǧ Ȍ Ǯ ǯ ǯ Ƥ ƫ ǡ Ǥ ơ Ǥ
CafĂŠ & Facilities
"An elegant and comfortable P:?h> AHNL> :F;B>G<>”
± ƫ Ƥ Ǥ ƫ ǡ ǡ ǡ ǡ ǡ ǡ Ǧ ǡ ǡ Ǥ ǡ ± ƪ Ǥ ± ơ ǡ Ǯ ǯ Ǥ ± ƫ Ǥ ǡ Ǥ Ǯ ǯ ơ ƫ Ǧ Ǧ ơ Ǥ ƫ Ǥ Ǥ Ǯ ǯ ƫ Ǥ Ǥ Ǥ
Product
Y2> NL> HGER MA> gG>LM BG@K>=B>GML :G= IK>L>KO:MBO>L ?KHF >E@BNF” ƫ ƫ Ǥ ǡ ƫ Ǥ ǯ ƫ ǡ Ǥ ƫ Ǯ ǯ ƫ ͟͜͜ ƫ Ǥ ƫ Ǯ ǯ Ƥ Ǥ ƫ ƪ ǡ ǡ ǡ Ǥ ƫ ǡ ǡ ǯ Ǥ ǡ ǡ ǡ ƪ Ǥ ƫ ± ơ Ǥ ơ Ǧ Ǥ Ǥ
Service
YY >LM L>KOBG@ aand friendly staffs” ƫ Ǥ ơ ƪ ǡ ǡ Ǥ ơ ƫ Ǥ Ǥ Ǥ ơ ƫ Ǥ ƫ ǡ ƫ ǡ ǡ Ǥ ơ Ǥ ǡ Ǥ Ǧ Ǧ Ǥ
USP
" We serve unique, ?K>LA :G= :NMA>GMB< P:?h>L”
ƫ Ƥ ǯ Ǥ ƫ ±ǯ Ǧ Ǥ Ǥ Ǥ ǡ ± ƫ ǡ Ǯ ǯ Ǥ ƫ ǡ ƫ Ǯ
ǯ ǡ ƫ ƪ ǯ Ǥ Ǥ ƫ Ǥ ƫ Ƥ ȋ Ȍ ȋ ȌǤ ƫ ǡ Ǥ ƫ Ǥ Ƥ ± Ǥ
ǡ Ǯ ǯ ǡ ƫ Ǥ
Yummy in U.A.E
Y /A> HGER RNFFB>LM ;>E@BNF P:?h> BG 0 s Ǥ Ƥ Ǥ Ǥ Ǥ ƫ Ƥ Ƥ Ǥ ͜͝ Ǥ ơ ƫ Ǥ ƪ ƫ Ƥ ǡ Ǥ ǡ Dz ǡ Ǥ ƪ ǯ ͜͝ ƫ Ǥdz Ǯ ǯ ƫ Ǥ Ǥ Ǥ Ƥ ƫ Ǥ Ǯ ǯ ǡ Ǥ Ǥ . Ǥ Ǥ ƫ Ǥ Ǥ Ǥ Ǥ ƫ Ǥ ǫ ǡ Ǥ ǡ ƫ ǡ Ƥ Ǥ ǯ ƪ Ǥ
Target Audience
Y2> EHO> P:?h>L 2> :K> NLBG@ IK>FBNF EH<:E :G= HO> HO O> P:?h>L :? 2 2> :K> :K NL NLBG@ LBB @ IK>FBNF F F EH<:E EH :G= :G seasonal ingredients set in a fun and whimsical atmosphere” ƫ Ǥ Ǥ Ǥ ǡ ƫ Ǥ ǡ ǡ ǡ ǡ ǡ Ǥ Ƥ ͜͝Ǧ͟͡ ơ Ǥ ǡ Ǥ
Innovations & New Products
Y4NFFR 2:?h> PBEE ;> :G :K:;B< ;>E@BNF authentic combination” ƫ ƪ Ǥ ƫ Ǧ Ǥ ǡ ƪ Ǥ ƪ ƫ ơ ƫ Ǥ Ǥ Ǥ Ǥ ǡ Ǧ Ǥ Ǯ ǯ ǡ Ǧ Ǥ
Footfall & Revenue
"It generates urban vibrancy because it is sogood brand ” Ǯ ǯ ƫ ǡ ͟͜͡Ǧ͜͜͡ ͞ǡ͜͜͡ Ȃ ͟ǡ͜͜͡ ͜͝ǡ͜͜͜ Ǥ ͝͡ ͟͜ǡ Ǥ ͟ǡ͜͡ǡ͜͜͜ Ǥ Ƥ ƪ Ǧ ƪ Ǥ ǡ ƫ Ǥ
Growth Plans
"We turns an entire kiosk into a retail street ” Rise in the number of outlets
Ǯ ǯ Ǣ ơ Ǥ Ǥ Ǥ Ƥ ǡ Ǥ Rise in products and services
Ǧ Ǥ ƫ ƫ ǡ ǡ Ƭ Ƥ Ǥ ƫ Ǥ ǡ ±Ǥ Ǥ ǡ ƫ Ǥ Rise in sales ǡ ơ Ǥ ͜͞τ Ǥ ơ Ǥ
Management & Service Team
ƫ
Y(:G:@>= ;R ;HKG A>KH>L H? !Š ” ǡ ǡ ǡ Ƭ Ǥ Ƭ Ǧ ơ ǡ ǡ Ǧ Ǥ Ǥ Ǥ Ǥ
Marketing & PR
"10 years of research & <HG<>IM @BO>G ;BKMA MH HNK RNFFR P:?h> /ABL PBEE be our marketing mix” Ǥ ǡ ǡ ǡ ƫ Ǥ Ǧ ǣ Online Marketing Ȉ Ȉ Ȉ Ȉ ǡ Ȉ Ȉ Ȉ ƫ Ȉ Ȉ Ƭ Ȉ Ȉ Ȉ Ȉ Ȉ Ƭ Ȉ
Conclusion
r Q<>EE>GM !HH=Z )B<> .M:??Z Hip Vibe, Reasonable Price” Ǯ ǯ ± ƫ Ƥ ǯ Ǥ ƫ Ǯ ǯ ƫ ͟͜͜ ƫ Ǥ ƫ Ǯ ǯ Ƥ Ǥ Ǧ Ǥ ƫ ǡ ǡ ǡ Ǥ ± ơ ǡ Ǯ ǯ Ǥ ± ƪ Ǥ ǡ ơ Ǥ ͝͡ Ȃ ͟͜ǡ ǡ ͝͡Ǧ͟͡ Ǥ ơ Ǥ Ǥ Ǥ
Outlet Design
Menu
ƫ
Launch
± ǡ Ǧ ǡ ±Ǥ ǡ ǡ ± ̽ Ƥ Ǥ ± ǡ Ǧ Ǧ Ǥ Public Relations Ǥ Ƥ Ǧ Ǥ Ƭ ơ Ƥ Ǥ Promotions Ǧ Ǥ ơ Ǥ ơ Ǧ Ǥ Ƭ Ǥ Ǧ Ǧ Ǧ ǡ ǡ Ǧ Ǧ ǡ ǡ Ǥ On-Premises Advertising ǡ Ǧ ǡ ± Ǥ Ǧ ǡ Ǥ Ǧ ǡ Social Media ǡ ơ Ǥ ǡ Ǥ
Marketing & PR Activities
ơ ƫ ǡ Ǥ ƫ Ǥ Marketing Strategy Ȉ Ȉ Ƭ Core Marketing Objectives ͠ ǣ Ȉ Ǥ Ȉ ƫ ± ƫ Ȉ Ȉ Ǧ Ǥ Marketing Activities & Opportunities in-store Ȉ Ȉ ǡ Ǥ Ȉ Ȉ Ǧ ƪ ȋ Ȍ Ȉ Ȉ Ȉ ǡ ǡ Ȉ Ȉ Ȉ Ȉ Ȉ Ȉ Ȉ Our Marketing and Strategy developed by
ǡ Ǥ ͥ͜͜͞ǡ Ǥ Ǥ ǯ Ǥ
Ǥ ƫ Ǥ