5 minute read
NEW VENTURES
Card operated (or Venmo) vending machines much like those at the airport to purchase or get free products, from condoms, pregnancy tests, HIV tests, STD tests. Could connect to the NASRF App (PP app exists already)
The Mariposa Vending Machines reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and service by providing access to products and written material to individuals and families in discreet but public and easily accessible locations.
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Unlike other vending machines, most of which carry snacks, beverages or, more recently, electronics, these machines would carryproducts such as home tests and some birth control, but informational pamphlets and other educational materials as well.
The Mariposa Mobile Van This is a mobile van service that can come to your home, town, school, and provides testing, educational services, materials needed for advocacy and products. This could either be branded on the outside, or NOT branded, for the sake of confidentiality.
The Mariposa Mobile Van reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals and families by delivering them to each home or to pop up events
Unlike the other mobile vans, these would be available to come to a home, town, or school and would be focused on all areas of sexual and reproductive health, not limited to specific areas of need.
The Ask the Expert Podcast This is regular podcast with hosts and regular guests of all ages and from all corners, answering questions and discussing topics that pertain to all areas, and at times that are designed at specific age-related questions and issues.
The Ask the Expert Podcast reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, advocacy and advancement for individuals through a streaming platform such as Spotify, iTunes, or even YouTube.
Most health and wellness podcasts are aimed either at conventional sex education for adults, or aimed at the more fringe population, but most of these do not aim at both, thereby denying the opportunity to speak to a wider range of listeners with cross over information for all.
Community Paint-a-Mural The NASRF puts on a community paint a mural in small towns in order to expand awareness in a fun and community way through the arts.
These events reinforce our mission of providing activism, advocacy, advancement and education for all persons, regardless of age, income, or gender identity, for all persons, by bringing together community members through an artistic activity that serves to beautify the town at the same time, hosted by a variety of persons in order to expand awareness and familiarity.
Unlike other city paint a mural events, these would be events that would take place in neighborhoods who might typically be less accepting, in order to gain visibility and participation in the community. Members of the community would decide on the mural in advance and people of all ages would participate in the event, bringing them together.
Pop-Up Wellness Events. Tented events popped up around the country, with free wellness services, including massage, testing, raffle prizes, and music. Valuable raffle prizes are intentional in order to attract those who might not otherwise be enticed to come.
Pop Up Wellness Events reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education and promoting progress for all persons, by providing access to education and information by offering free wellness modalities and education to communities.
Unlike the few pop ups that are mostly aimed at general health (or COVID 19), these would be educational, informative, all-encompassing sexual and reproductive wellness pop ups in more hard-too-reach areas and those areas challenged with accessing products and services.
Mariposa Community Volunteer Days Volunteer days within communities to clean up or improve various neighborhoods while having the opportunity to have discussions and hand out free products and collateral in regards to products and services.
These volunteer days experiences reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by bringing together communities in a shared effort to improve and encourage progress within a neighborhood.
Unlike other volunteer organizations, these would be piloted by local NASRF groups, and possibly with drag and trans participation, to foster greater visibility, acceptance, and connections within a wide variety of communities.
Ed 01 Community College Expressive Arts Class
Community College Expressive Arts Class A deeper dive study course through the use of expressive arts, into anatomy, gender, identity, psychology, wellness, and general education that not only covers the basics, but pushes the boundaries of what is currently mainstream education.
These events reinforce our mission of providing activism, advocacy and education for all persons, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress,by providing education at the community college students to deepen education for those who might need it and their communities and families.
Unlike the existing expressive arts classes, these would be with the specific focus around gender identity, sexual and reproductive wellness, and acceptance of what is currently outside the current standard curriculum.
Mariposa eight week self-paced online class. These courses could be taken on any person's own time, on the road, while on the bus, learning about all things related to sexual and reproductive freedom.
These events reinforce our mission of providing activism, advocacy and education for all persons, to increase every individual's sense of agency, regardless of age, income, or gender identity, for all persons, thereby promoting advancement and progress, by providing education at will for all who need or want it.
Unlike the existing online courses, these would be ageappropriate courses that could be taken by different age students on all topics related to sexual and reproductive wellness.
NASRF & Uber or Lyft Partnering with Uber or Lyft would be a partnership ALSO based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met
Co-Branding with Uber or Lyft reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, for all persons, by providing transportation to get the services and products they need.
Right now the only co-branding is with food companies. This would be a new co-branding opportunity with either Uber or Lyft to partner with health organizations that provide transportation for medically sensitive needs.
NASRF & AirBNB Partnering with AirBNB would be a partnership based on some states legislation outlawing abortion, trans, and drag rights, and naturally serve the population that is traveling in order to get their needs met.
Co-Branding with AirBNB reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, for all persons, by providing a places to land and stay when getting the services and products they need.
This would be a new venture for AirBNB who currently only partners with either food, retail, or outdoor adventure experiences.
PRODUCTS
The Mariposa Home Test Kit (PX-01)
The Mariposa Vending Machines (PX-02)
The NASRF Home Educator Kit (PX-03)
The Mariposa Magazine (PX-04)
SERVICES The Mariposa Mobile Van (SX-01)
The Ask the Expert Podcast (SX-02)
The Mariposa Confidential Booth (SX-03)
NASRF webinars (SX-04)
ENVIRONMENTS
The Mariposa Care Cafe and Connection.(EN-01)
Zoom Support Group Workshops (EN-02)
The Mariposa Transit Bus (EN-03)
EVENTS Annual Mariposa Conference (EV-01)
Community Paint-a-Mural (EV-02)
Pop-Up Wellness Events (EV-03)
EXPERIENCES
The Mariposa Interactive Museum (EX-01)
Mariposa Community Volunteer Days (EX-02)
Visualization Diagram
Keeping in mind the brand mission and key phrases, standing behind Freedom, Education, and Progress/Advancement most of our branding opportunities will have crossover areas in the middle and serve more than one purpose.
EDUCATION Community College Expressive Arts Class (ED-01)
Mariposa eight week self-paced online class (ED-02)
Parks and Rec Class (ED-03)
CO-BRANDING
NASRF & Uber or Lyft (CO-01)
NASRF & AirBNB (CO-02)
Purchased on Google domains, with private registration as well as info@forallbodies.org Will