VISUAL SYSTEM

The new NASRF organization is represented not only through its logo and standards, but through its entire visual system, including type, photography, and colors. This system provided for compliance, and is used to maintain the consistency of the brand look and feel.

Color Palette

The following are the approved system colors, the use of which would be adhered to. Progressive Black and Empowered Pink are our main colors. The Freedom Gold and Passionate Purple may be used for adjacent colors but less used than the other two.

Approved Colors

EMPOWERED PINK

PROGRESSIVE BLACK

PROGRESSIVE BLACK

CMYK 100,100,100,100

Pantone 19-0303 TCX.

RGB (91, 22, 54)

HEX# 000000

EMPOWERED PINK

CMYK 0, 76, 41, 10

Pantone 2039C

RGB (0, 0, 0)

HEX# E63888

FREEDOM GOLD

Pantone 117C

CMYK 0, 26, 100, 20

RGB (201,151,0)

HEX#C99700

PASSIONATE PURPLE

CMYK 27, 54, 0, 59

Pantone 269C

RGB (81,45,109)

HEX#512D6D

It is important to maintain the integrity of the logo in order to represent the brand accurately. Following are some examples of how the brand should not be used under any circumstances.

Do not skew any part of the logo

Do not eliminate the dot in the "A"

Correct Version

Do not change the typeface

Do not change or adjust the typeface in any part

Do not change the orientation of any part

Do not use off brand colors

Do not change the orientation of any part

Do not use a drop shadow

Typography

Bebas Neue

Bebas Neue is a bold, clean, sans serif typeface, used mainly for headings, title, and text. It's strong and clear, representing our messaging within our brand.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

12345678910

ABCDEFGHIJKLMNOPQRSTUVWXYZ

12345678910

Typography

Scala Sans

Scala Sans is a friendly, easy to find and use sans serif typeface used primarily for the text and body copy, as well as captions. This would be readily available for anyone, on any platform, to use even when typing a document or updating a website.

Scala Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz

12345678910

Scala Sans Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz

12345678910

Scala Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz

12345678910

FUTURE BRAND EXTENSIONS/ NEW VENTURES WHERE WE ARE GOING

NASRF is expanding into areas with increased service and outreach, to widen their audience, serve the most bodies, and become a household name in even more areas.

The National Alliance of Sexual and Reproductive Freedom (NASRF) empowers people to make their own choices about their own bodies and wellness care and services.

We provide activism, advocacy and education for all persons, regardless of age, income, or gender identity.

At our core, we believe every person should have access to choices that affect their body, their life, and their health. This ultimately means more vibrant and healthy persons, families, and communities.

ABOUT THE BRANDING EXPANSION OPPORTUNITIES:

When NASRF was started in 1916 as Planned Parenthood, it focused on contraception with the idea that it was a way to prevent pregnancies that were not affordable to lower income families. For many years, the focus was on contraception and abortion.

NASRF now provides a much wider array of services and products for sexual and reproductive health, wellness, and freedom.

We focus on all bodies, of all ages, with care for both the inside and the outside of the whole person. While sex and reproduction CAN go together, it is no longer an automatic connection, and a person's agency over their own bodies and their own future is, as it should be, in their own hands. We support all choices when it comes to these decisions.

KEY:

PRODUCTS (PX-01)

PRODUCTS (PX02)

The Mariposa Home Test Kit

A home test kit that syncs with the mobile app to provide test results. Planned Parenthood already has an app that includes nearby abortion and healthcare services, but this would be an additional bluetooth screening device that tests for HIV, STDs, Hormone Levels and more and sends the information to the app which then offers viable solutions as well as generates local venues where services are available.

The Mariposa Vending Machines

Card operated (or Venmo) vending machines much like those at the airport to purchase or get free products, from condoms, pregnancy tests, HIV tests, STD tests. Could connect to the NASRF App (PP app exists already)

PRODUCTS (PX-03) SERVICES (SX-01)

NASRF Home Educator Kits

Even though there are existing Educator Kits for high schools or colleges, those existing kits are for educators. These new versions would be home kits for families and individuals, and would include expanded information to include trans and drag education for teens or young adults.

Mission Focus

Mission Focus

Mission Focus

The Mariposa Home Test Kit reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services by providing home test kits for testing for various situations in the privacy of their own home.

Similarities

Everylywell, letsgetchecked.com, testing.com

Differentiators

Unlike these other brands which test either overly specific conditions, or too broadraning, this test is focused on all aspects of sexual and reproductive health, and you can customize your kit contents for exactly your needs, including a monthly membership.

The Mariposa Vending Machines reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services,as well as providing education for all persons, by providing access to education, information, advocacy and advancement by providing access to products as well as educational and written material to individuals and families in discreet but public and easily accessible locations.

Similarities iStore, SWYFT, Oregon Health & Science DNA kits, HealthyYou (snacks). China has a condom vending machine.

Differentiators

Unlike other vending machines, these machines would carry not only products such as home tests and some birth control, but informational pamphlets and other educational materials as well.

The Home Educator Kits reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to products and educational material to individuals and families by delivering them to each home

Similarities Muse.com, healthedco.com, birthcontroleducator kit, RESEI, ENASCO, SIECUS Differentiators

Unlike these kits that are aimed mostly at organizations, schools, and facilities, these would be home kits for families and individuals to include an expanded population such as trans and drag as well as the primary demographic of youth and families.

The Mariposa Mobile Van This is a mobile van service that can come to your home, town, school, and provides testing, educational services, materials needed for advocacy and products. This could either be branded on the outside, or NOT branded, for confidentiality.

Mission Focus

The Mariposa Mobile Van reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals and families by delivering them to each home or to pop up events

Similarities

BACHS SF, Biomed Central, Mayo Clinic Mobile vans, City of West Hollywood, Plan A Health Differentiators

Unlike the other mobile vans, these would be available to come to a home, town, or school and would be focused on all areas of sexual and reproductive health, not limited to specific areas of need.

Deliverables

SERVICES (SX-02) SERVICES (SX-03) SERVICES (SX-04) ENVIRONMENTS (EN-01)

The Ask the Expert Podcast This is regular podcast with hosts and regular guests of all ages and from all corners, answering questions and discussing topics that pertain to all areas, and at times that are designed at specific age-related issues.

Mission Focus

The Ask the Expert Podcast reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education, information, advocacy and advancement for individuals through a streaming platform such as Spotify, iTunes, or even YouTube.

Similarities

The Sexual Wellness Sessions, Sex Ed with DB, The Sex Wrap, Glow West, Ireland

Differentiators

Most of these podcasts are aimed either at conventional sex education for adults, or aimed at the more fringe population, but most of these do not aim at both, thereby denying the opportunity to speak to a wider range of listeners with cross over information for all.

The Mariposa Confidential Booth This is a booth like a photo booth where you can pop in and televisit with a NASRF counselor and discuss general questions, needs, health questions, limited counseling, through a televisit inside the booth, without leaving a traceable call on your phone.

Mission Focus

The Mariposa Booth reinforces our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to services, products, testing, and education to individuals in a private and discreet booth setting.

Similarities

Talkbox Booth, Beckers Hospital Library Booths, St. Mary's Library Telehealth

Differentiators

There are very few of these, and most of them are aimed at general health. These would be specifically for sexual and reproductive health questions and concerns. Obviously, this would have limitations, especially for age-related issues, but ID could be inserted to confirm date of birth, and other security installed for HIPPAA compliance and age protection.

Webinars Regularly scheduled webinars with hosts and meet the experts, offered through YouTube Live or Facebook or Instagram Streaming. Even Tik Tok or other services for the younger-related demographic audiences.

Mission Focus

The Webinars reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education,information, advocacy and advancement for individuals through social media platforms our YouTube Live.

The Mariposa Care Cafe and Connection. Cafes for connection and discussion, with private and confidential rooms off to the side for expert consulting. They would offer movie nights, game nights, drag shows, and become a local destination to increase popularity, acceptance, and visibility.

Mission Focus

The Mariposa Care Cafe's and Connections reinforce our mission of empowering people to make their own choices about their own bodies and educating themselves on their own wellness care and services, as well as providing education for all persons, by providing access to education,information, a advocacy and advancement for individuals through social media platforms our YouTube Live.

Similarities

Sash.net, WHO Webinars, rhntc.org

Differentiators

There exist series of webinars aimed at specific audiences, but these webinars would be open for cross audiences.

Similarities

Womens Business Network, Walk of Life Coaching, Equal Minded Cafes

Differentiators

Unlike cafe connection events for business or dating, these would be connection events specifically with topics aimed around sexual and reproductive wellness and health.