Karyll Catubig Alex Norton
Eyewire
C
O
N
T
E
N
T S INTRO
2
Eyewire
3
What is The Dig?
4
SYSTEM Grid
7 8
Elements
10
Colors
12
Algorithm
13
Iconography
15
UTILITY
17
N
T
R
O 9
About Eyewire
10 - 11
What is the DiG?
14 - 15
Sectors Infographic
20 - 21
INTRO ...
I
T HE DIG
10
200 K 145 PLAYERS FROM
THE DIG
.. .
INTRO
COUNTRIES
ABOUT EYEWIRE
11
EyeWire
How it Works
For fun. For science!
It’s a game to map the brain in
In EyeWire, players are challenged
EyeWire holds regular competitions
During challenges, players compete
collab with Seung Lab at Prince-
to map branches of a neuron from
and a weekly
for bonuses, profile icons, unique
one side of a cube to the other. Think of it as a 3D puzzle. Players
200,000 people from 145 countries
scroll through the cube (measuring
already do. Together we are map-
about 4.5 microns per side or ~10x
ping the 3D structure of neurons;
smaller than the average width of a human hair) and reconstruct neurons in volumetric segments with
By joining EyeWire, you can help map the connectome, starting with connections between retinal neurons. EyeWire gameplay advances neuroscience by helping researchers discover how neurons connect and network to process information.
the help of an artificial intelligence algorithm developed at Seung Lab.
ON FRIDAYS FROM
rights. In-game trivia occasionally takes place through chat. Players level up in EyeWire by beating the Starburst Challenge, unlocking the right to map difficult starburst neurons and earn double points.
INTRO
advancing our quest to understand ourselves.
HAPPY HOUR 2-4 pm est.
chat colors and even neuron naming
Advanced players participate in Hunts, where they scour completed cells looking for mergers or mistake branches that need to be scythed away by an ominous, in-game over-
...
ton. Anyone can play and you need no scientific background — over
lord character known as the GrimReaper. If a player finds enough, she is promoted to Scout and eventually many attain EyeWire’s highest rankT HE DIG
ing, Order of the Scythe.
THE DIG
.. . INTRO 12
INTRO ...
13
T HE DIG
W H AT I S THE DiG?
15
JUL 2015
Eyewire began a countdown of cells
and since then, a lot of you have
in one area of our data set: The
been wondering, “What’s next for
Countdown to Neuropia. This was
Eyewire?”
finished in
Wonder no longer, for our neuroscience team at Princeton University has delivered us a whole new selection of cells to discover. You tested
ago; now we have the data and the tools prepared to tackle every last cell of the batch. It’s an interesting
16 sectors
little challenge, though, because we don’t know exactly how many types
to map from the inside out, and just
of cells are in this sample of the ret-
like an archaeological site, we’re
ina or how they’re connected. They
going to work sector by sector until
are packed together very densely
we’ve found and traced every possi-
indeed, too densely to count all cell
ble neuron. Hence our name for this
bodies in advance.
process: The Dig.
INTRO
OCT 2014
some of these cells for us when we put up the Lab Cells a few months
To that end, HQ has decided to treat this sequence of cells less as a “countdown” and more as a “count-
...
In
up.” We’re dividing the region into a grid, creating
T HE DIG
16
Each sector measures
but again, we won’t be certain till
not be 2018 by the time we’re done!
about the Dig because it’s some-
It will be great to see how quick we
though, this means we have at least
thing new. As the Dig progresses,
become.
50 x 50 1600 100+ µm
( microns ).
In each sector we then know there
INTRO
However, we aren’t just excited
they’re reconstructed. Generally,
cells to map
are approximately
before the Dig is complete. If you
THE DIG
.. .
think that sounds like a lot, it is!
cells ,
we intend to be regularly rolling out awesome improvements to Eyewire’s infrastructure, mechanics, and overall user experience; all of these changes should make the game more fun, but they’re also going to make us finish cells at a substantially faster rate.
At our current completion rate, it
Thus… just like we don’t have a
would take us at least two months
precise count of cells, we don’t have
to finish a sector, and thus more
a precise end date for this project,
than two years to finish everything.
but you can rest assured that it will
Additionally, each cell will have its screenshot placed in a designated album for each sector on our Facebook page, so that if you like, you can look at all the cells in a sector at once.
W H AT T O EXPECT FROM DIG CELLS
17
More starburst amacrine cells! A perennial Eyewire favorite.
•
•
Bipolar cells. After testing with the Lab Cells, we are now confident that you’re ready to tackle their unusual cauliflower-shaped formations.
In the spirit of archaeology, cells will be called Artifacts for Level 1 (formerly Mysteries) and Relics for Level 2 (formerly Lightnings).
•
Cells will be numbered by sector number and cell number together. For instance, the first cell in Sector 2 could be Relic 2.1, the twenty-third cell in Sector 9 could be Artifact 9.23, etc.
•
Overall, as was seen with the Lab Cells, many of these cells are tiny, nubby, bouton-covered, and flat out weird. They’re like nothing we’ve seen before!
INTRO ...
•
T HE DIG
MORE ON THE SCIENCE
The mouse retina comprises layers.
layer is where the branches from all
(GCs), the axons of which converge
Among them, EyeWire includes the
those cell bodies arborize and are
to form the optic nerve and send
citatory inputs to the ACs and GCs.
Ganglion Cell Layer (GCL), Inner
entangled with one another to form
visual information from the eye into
The ACs interconnect all the cell
Nuclear Layer (INL), and Inner
synapses.
the brain. The GCL also contains
classes above and make the neural
Plexiform Layer (IPL). They form sandwich-like structure as in the image above. The top and bottom “bread slices” are the layers of cell 18
bodies, whose cross section appear
THE DIG
.. .
INTRO
as large circles. The center “spread”
The two cell body layers comprise different sets of neuron classes.
“displaced” Amacrine Cells (ACs). With The Dig, we are conquering the
Countdown to Neuropia targets the
INL, the cell body layer of “normal”
cells of the GCL. This layer contains
ACs and Bipolar Cells (BCs). The BCs
cell bodies of the Ganglion Cells
are the only input source from the
outside to the IPL. They provide ex-
circuits more complex. By playing the INL cells during The Dig, we will finish the second half of the cells to map their circuits in the IPL.
SUPER SCIENCE
The cell bodies of the INL are
cells, the same area at the center of
that there can be 2~3 times as
smaller than those of the GCL. In
INL contains 118.
many types of ACs as the types of
addition, the INL is 5~6 cell bodies thick while the GCL is only 1~2 cell bodies thick. As a result, a given area of The Dig contains 4~5 times as many cells as the same area in the Countdown to Neuropia. For example, while the Countdown Zone 1 at the center of GCL contains 27
ty than the GCs. They can be smaller than the smallest GCs and larger than the largest GCs. A similar thing could be said about the complexity
GCs, but they do not know the exact number yet. We should be able to nail down the number after the Dig. So please enjoy the game and teach the scientists a lesson.
of cell structure or the difficulty of
19
playing. Scientists only speculate
Side view of the EyeWire data. The entire Countdown Zones in the GCL vs the area of 16 sectors of The Dig in the INL.
INTRO ...
//
The ACs have much higher variabili-
T HE DIG
E M 21
27
Logo Uses
30 - 31
Color Selections
32 - 33
Logo & Layout Grid
34 - 35
Typography & Hierarchy
38 - 39
Iconography
40 - 41
SYSTEM
The Brand
...
S Y S T
Badge Structures
42
Inappropriate Uses
43 T HE DIG
THE DIG
.. . SYSTEM 22
THE BRAND
23
SYSTEM
Logo This is the logomark for this year’s ...
sectors.
T HE DIG
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
SYSTEM
24
1
16 Sectors For the systematic approach .. .
we wanted to push, we chose to emphasize the importance of the
THE DIG
sector grid.
2
7
11
3
4
6
5
10
25
12
8
13
16
14
9
15
SYSTEM
Transformed into the Logo We came up with a mark that is structured with the word “DiG” into 16 units from the 16 sectors
...
1
of the grid.
T HE DIG
LOGO USAGE
SYSTEM
26
Appropriate Usage 1 The logo can be used in two ways .. .
in black and white; light or dark background. The usage depends on
THE DIG
how the mark is used.
Light Background
HEX#
100
282829
C, M, Y, K 71, 65, 63, 67
27
SYSTEM
Dark Background
...
TINT
T HE DIG
COLORS
TINT
HEX#
C, M, Y, K
100
f1f1f2
4,3,2,0
100
282829
71, 65, 63, 67
SYSTEM
28
Primary Colors These are the primary black and .. .
white colors of DiG. Both colors are the for the appropriate uses
THE DIG
of the logo.
HEX#
C, M, Y, K
20
43c1c5
65, 0, 26, 85
40
43c1c5
65, 0, 26, 85
60
43c1c5
65, 0, 26, 85
80
43c1c5
65, 0, 26, 85
100
43c1c5
65, 0, 26, 85
80
4d4a4a
65, 0, 26, 85
85
464343
65, 0, 26, 85
90
373535
65, 0, 26, 85
90
2f2f2f
65, 0, 26, 85
100
43c1c5
71, 65, 63, 67
29
SYSTEM
TINT
Color Tints These are the different tints of the for emphasizing hierarchy in any
...
primary colors. These are used design for the DiG.
T HE DIG
GRID SYSTEM
1 unit
SYSTEM
30
Logo Grid In this case, we turned the sectors .. .
into units. The logo’s grid follows the proportional sectors in the 16
THE DIG
sector grid.
1
2
3
4
5
6
7
8 31
9
10
11
12 SYSTEM
Layout Grid The print layout grid follows the 16 sectors of the DiG. A full spread is
13
14
15
...
the grid of the logo. (See next page.)
16 T HE DIG
THE DIG
.. . SYSTEM 32
BRANDING ELEMS EY NST TSE M ...
33
T HE DIG
TYPOGRAPHY
34
Regular
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
abcde
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
Bold
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
abcdefghijklm
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
Numerics abcde
0 1 2 3 4 5 6 7 8 9
.. .
SYSTEM
Special Characters !
@
#
$
%
^
&
*
(
)
-
_
=
Akkurat Family
[
]
{
}
Font The typeface for the DiG is the Akkurat Family. This can be used for any design needed: posters, blogs, etc.
THE DIG
+
abcdefghijklm
;
:
’
”
,
.
<
>
/
?
`
~
HIERARCHY
HEADERS
Header
Sub Header
Sub-Header 35
The mouse retina comprises layers. Among them, EyeWire includes the Ganglion Cell Layer (GCL), Inner Nuclear Layer (INL), and Inner Plexiform Layer (IPL)
Body Text
The two cell body layers comprise different sets of neuron classes. Countdown to Neuropia targets the cells of the GCL. This layer contains SYSTEM
Header Bold 200 t r a c k i n g
...
12 pt / 14 pt Sub-Header Bold 7 pt / 12 pt Body Text T HE DIG
Regular 7 pt / 12 pt
ICONOGRAPHY
SYSTEM
36
Icon Grid The icon grid pushes a systematic .. .
approach for the icons of the DiG. This can also be pushed for
THE DIG
Eyewireâ&#x20AC;&#x2122;s design needs.
37
Some
Settings
Stats
The grid of the logo is formed by the
The grid of the logo is formed by the
The grid of the logo is formed by the
sectors. In the grid, each sector is
sectors. In the grid, each sector is
sectors. In the grid, each sector is
sectors. In the grid, each sector is
a unit.
a unit.
a unit.
a unit.
Something
Filter
Connect
The grid of the logo is formed by the
The grid of the logo is formed by the
The grid of the logo is formed by the
sectors. In the grid, each sector is
sectors. In the grid, each sector is
sectors. In the grid, each sector is
sectors. In the grid, each sector is
a unit.
a unit.
a unit.
a unit.
T HE DIG
Profile The grid of the logo is formed by the
...
SYSTEM
Time The grid of the logo is formed by the
THE DIG
.. . SYSTEM
BADGE STRUCTURES
38
INCORRECT USAGE
39
SYSTEM
Multiple Colors
White Over Stripes
Vertical
The mark cannot have different
The mark cannot have a background
Never stack the letters of DiG
colors within the logo.
colors in each letter of the DiG.
of different colors for legibility.
vertically. ...
Mark with Colors The mark cannot have multiple
Mark w/ Color and Stroke
Stretched
Rotated
Shape Over Mark
The mark cannot have both a color
The mark cannot be stretched
The mark cannot be rotated in
The mark cannot have portions of
and a stroke.
horizontally or vertically.
any way.
it covered with any shape, form, T HE DIG
or image.
THE DIG
.. . SYSTEM 40
UTILITY ...
Y T I L I T U
41
T HE DIG
THE DIG
.. . UTILITY 42
UTILITY ...
43
T HE DIG
THE DIG
.. . UTILITY 44
UTILITY ...
45
T HE DIG