DiG Brand Book

Karyll Catubig Alex Norton

Eyewire

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T S INTRO

2

Eyewire

3

What is The Dig?

4

SYSTEM Grid

7 8

Elements

10

Colors

12

Algorithm

13

Iconography

15

UTILITY

17

N

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O 9

About Eyewire

10 - 11

What is the DiG?

14 - 15

Sectors Infographic

20 - 21

INTRO ...

I

T HE DIG

10

200 K 145 PLAYERS FROM

THE DIG

.. .

INTRO

COUNTRIES

ABOUT EYEWIRE

11

EyeWire

How it Works

For fun. For science!

It’s a game to map the brain in

In EyeWire, players are challenged

EyeWire holds regular competitions

During challenges, players compete

collab with Seung Lab at Prince-

to map branches of a neuron from

and a weekly

for bonuses, profile icons, unique

one side of a cube to the other.

Think of it as a 3D puzzle. Players

200,000 people from 145 countries

scroll through the cube (measuring

already do. Together we are map-

about 4.5 microns per side or ~10x

ping the 3D structure of neurons;

smaller than the average width of a human hair) and reconstruct neurons in volumetric segments with

By joining EyeWire, you can help map the connectome, starting with connections between retinal neurons. EyeWire gameplay advances neuroscience by helping researchers discover how neurons connect and network to process information.

the help of an artificial intelligence algorithm developed at Seung Lab.

ON FRIDAYS FROM

rights. In-game trivia occasionally takes place through chat. Players level up in EyeWire by beating the Starburst Challenge, unlocking the right to map difficult starburst neurons and earn double points.

INTRO

advancing our quest to understand ourselves.

HAPPY HOUR 2-4 pm est.

chat colors and even neuron naming

Advanced players participate in Hunts, where they scour completed cells looking for mergers or mistake branches that need to be scythed away by an ominous, in-game over-

...

ton. Anyone can play and you need no scientific background — over

lord character known as the GrimReaper. If a player finds enough, she is promoted to Scout and eventually many attain EyeWire’s highest rankT HE DIG

ing, Order of the Scythe.

THE DIG

.. .

INTRO 12

INTRO ...

13

T HE DIG

W H AT I S THE DiG?

15

JUL 2015

Eyewire began a countdown of cells

and since then, a lot of you have

in one area of our data set: The

been wondering, “What’s next for

Countdown to Neuropia. This was

Eyewire?”

finished in

Wonder no longer, for our neuroscience team at Princeton University has delivered us a whole new selection of cells to discover. You tested

ago; now we have the data and the tools prepared to tackle every last cell of the batch. It’s an interesting

16 sectors

little challenge, though, because we don’t know exactly how many types

to map from the inside out, and just

of cells are in this sample of the ret-

like an archaeological site, we’re

ina or how they’re connected. They

going to work sector by sector until

are packed together very densely

we’ve found and traced every possi-

indeed, too densely to count all cell

ble neuron. Hence our name for this

bodies in advance.

process: The Dig.

INTRO

OCT 2014

some of these cells for us when we put up the Lab Cells a few months

To that end, HQ has decided to treat this sequence of cells less as a “countdown” and more as a “count-

...

In

up.” We’re dividing the region into a grid, creating

T HE DIG

16

Each sector measures

but again, we won’t be certain till

not be 2018 by the time we’re done!

about the Dig because it’s some-

It will be great to see how quick we

though, this means we have at least

thing new. As the Dig progresses,

become.

50 x 50 1600 100+ µm

( microns ).

In each sector we then know there

INTRO

However, we aren’t just excited

they’re reconstructed. Generally,

cells to map

are approximately

before the Dig is complete. If you

THE DIG

.. .

think that sounds like a lot, it is!

cells ,

we intend to be regularly rolling out awesome improvements to Eyewire’s infrastructure, mechanics, and overall user experience; all of these changes should make the game more fun, but they’re also going to make us finish cells at a substantially faster rate.

At our current completion rate, it

Thus… just like we don’t have a

would take us at least two months

precise count of cells, we don’t have

to finish a sector, and thus more

a precise end date for this project,

than two years to finish everything.

but you can rest assured that it will

Additionally, each cell will have its screenshot placed in a designated album for each sector on our Facebook page, so that if you like, you can look at all the cells in a sector at once.

W H AT T O EXPECT FROM DIG CELLS

17

More starburst amacrine cells! A perennial Eyewire favorite.

•

•

Bipolar cells. After testing with the Lab Cells, we are now confident that you’re ready to tackle their unusual cauliflower-shaped formations.

In the spirit of archaeology, cells will be called Artifacts for Level 1 (formerly Mysteries) and Relics for Level 2 (formerly Lightnings).

•

Cells will be numbered by sector number and cell number together.

For instance, the first cell in Sector 2 could be Relic 2.1, the twenty-third cell in Sector 9 could be Artifact 9.23, etc.

•

Overall, as was seen with the Lab Cells, many of these cells are tiny, nubby, bouton-covered, and flat out weird. They’re like nothing we’ve seen before!

INTRO ...

•

T HE DIG

MORE ON THE SCIENCE

The mouse retina comprises layers.

layer is where the branches from all

(GCs), the axons of which converge

Among them, EyeWire includes the

those cell bodies arborize and are

to form the optic nerve and send

citatory inputs to the ACs and GCs.

Ganglion Cell Layer (GCL), Inner

entangled with one another to form

visual information from the eye into

The ACs interconnect all the cell

Nuclear Layer (INL), and Inner

synapses.

the brain. The GCL also contains

classes above and make the neural

Plexiform Layer (IPL). They form sandwich-like structure as in the image above. The top and bottom “bread slices” are the layers of cell 18

bodies, whose cross section appear

THE DIG

.. .

INTRO

as large circles. The center “spread”

The two cell body layers comprise different sets of neuron classes.

“displaced” Amacrine Cells (ACs).

With The Dig, we are conquering the

Countdown to Neuropia targets the

INL, the cell body layer of “normal”

cells of the GCL. This layer contains

ACs and Bipolar Cells (BCs). The BCs

cell bodies of the Ganglion Cells

are the only input source from the

outside to the IPL. They provide ex-

circuits more complex. By playing the INL cells during The Dig, we will finish the second half of the cells to map their circuits in the IPL.

SUPER SCIENCE

The cell bodies of the INL are

cells, the same area at the center of

that there can be 2~3 times as

smaller than those of the GCL. In

INL contains 118.

many types of ACs as the types of

addition, the INL is 5~6 cell bodies thick while the GCL is only 1~2 cell bodies thick. As a result, a given area of The Dig contains 4~5 times as many cells as the same area in the Countdown to Neuropia. For example, while the Countdown Zone 1 at the center of GCL contains 27

ty than the GCs. They can be smaller than the smallest GCs and larger than the largest GCs. A similar thing could be said about the complexity

GCs, but they do not know the exact number yet. We should be able to nail down the number after the Dig. So please enjoy the game and teach the scientists a lesson.

of cell structure or the difficulty of

19

playing. Scientists only speculate

Side view of the EyeWire data. The entire Countdown Zones in the GCL vs the area of 16 sectors of The Dig in the INL.

INTRO ...

//

The ACs have much higher variabili-

T HE DIG

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27

Logo Uses

30 - 31

Color Selections

32 - 33

Logo & Layout Grid

34 - 35

Typography & Hierarchy

38 - 39

Iconography

40 - 41

SYSTEM

The Brand

...

S Y S T

Badge Structures

42

Inappropriate Uses

43 T HE DIG

THE DIG

.. .

SYSTEM 22

THE BRAND

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SYSTEM

Logo This is the logomark for this year’s ...

sectors.

T HE DIG

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SYSTEM

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1

16 Sectors For the systematic approach .. .

we wanted to push, we chose to emphasize the importance of the

THE DIG

sector grid.

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25

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SYSTEM

Transformed into the Logo We came up with a mark that is structured with the word “DiG” into 16 units from the 16 sectors

...

1

of the grid.

T HE DIG

LOGO USAGE

SYSTEM

26

Appropriate Usage 1 The logo can be used in two ways .. .

in black and white; light or dark background. The usage depends on

THE DIG

how the mark is used.

Light Background

HEX#

100

282829

C, M, Y, K 71, 65, 63, 67

27

SYSTEM

Dark Background

...

TINT

T HE DIG

COLORS

TINT

HEX#

C, M, Y, K

100

f1f1f2

4,3,2,0

100

282829

71, 65, 63, 67

SYSTEM

28

Primary Colors These are the primary black and .. .

white colors of DiG. Both colors are the for the appropriate uses

THE DIG

of the logo.

HEX#

C, M, Y, K

20

43c1c5

65, 0, 26, 85

40

43c1c5

65, 0, 26, 85

60

43c1c5

65, 0, 26, 85

80

43c1c5

65, 0, 26, 85

100

43c1c5

65, 0, 26, 85

80

4d4a4a

65, 0, 26, 85

85

464343

65, 0, 26, 85

90

373535

65, 0, 26, 85

90

2f2f2f

65, 0, 26, 85

100

43c1c5

71, 65, 63, 67

29

SYSTEM

TINT

Color Tints These are the different tints of the for emphasizing hierarchy in any

...

primary colors. These are used design for the DiG.

T HE DIG

GRID SYSTEM

1 unit

SYSTEM

30

Logo Grid In this case, we turned the sectors .. .

into units. The logo’s grid follows the proportional sectors in the 16

THE DIG

sector grid.

1

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5

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9

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12 SYSTEM

Layout Grid The print layout grid follows the 16 sectors of the DiG. A full spread is

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15

...

the grid of the logo. (See next page.)

16 T HE DIG

THE DIG

.. .

SYSTEM 32

BRANDING ELEMS EY NST TSE M ...

33

T HE DIG

TYPOGRAPHY

34

Regular

A

B

C

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F

G

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K

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abcde

a

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m

n

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p

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Bold

A

B

C

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F

G

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K

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Q

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abcdefghijklm

a

b

c

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k

l

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n

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p

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Numerics abcde

0 1 2 3 4 5 6 7 8 9

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SYSTEM

Special Characters !

@

#

$

%

^

&

*

(

)

-

_

=

Akkurat Family

[

]

{

}

Font The typeface for the DiG is the Akkurat Family. This can be used for any design needed: posters, blogs, etc.

THE DIG

+

abcdefghijklm

;

:

’

”

,

.

<

>

/

?

`

~

HIERARCHY

HEADERS

Header

Sub Header

Sub-Header 35

The mouse retina comprises layers.

Among them, EyeWire includes the Ganglion Cell Layer (GCL), Inner Nuclear Layer (INL), and Inner Plexiform Layer (IPL)

Body Text

The two cell body layers comprise different sets of neuron classes.

Countdown to Neuropia targets the cells of the GCL. This layer contains SYSTEM

Header Bold 200 t r a c k i n g

...

12 pt / 14 pt Sub-Header Bold 7 pt / 12 pt Body Text T HE DIG

Regular 7 pt / 12 pt

ICONOGRAPHY

SYSTEM

36

Icon Grid The icon grid pushes a systematic .. .

approach for the icons of the DiG. This can also be pushed for

THE DIG

Eyewireâ&#x20AC;&#x2122;s design needs.

37

Some

Settings

Stats

The grid of the logo is formed by the

The grid of the logo is formed by the

The grid of the logo is formed by the

sectors. In the grid, each sector is

sectors. In the grid, each sector is

sectors. In the grid, each sector is

sectors. In the grid, each sector is

a unit.

a unit.

a unit.

a unit.

Something

Filter

Connect

The grid of the logo is formed by the

The grid of the logo is formed by the

The grid of the logo is formed by the

sectors. In the grid, each sector is

sectors. In the grid, each sector is

sectors. In the grid, each sector is

sectors. In the grid, each sector is

a unit.

a unit.

a unit.

a unit.

T HE DIG

Profile The grid of the logo is formed by the

...

SYSTEM

Time The grid of the logo is formed by the

THE DIG

.. .

SYSTEM

BADGE STRUCTURES

38

INCORRECT USAGE

39

SYSTEM

Multiple Colors

White Over Stripes

Vertical

The mark cannot have different

The mark cannot have a background

Never stack the letters of DiG

colors within the logo.

colors in each letter of the DiG.

of different colors for legibility.

vertically. ...

Mark with Colors The mark cannot have multiple

Mark w/ Color and Stroke

Stretched

Rotated

Shape Over Mark

The mark cannot have both a color

The mark cannot be stretched

The mark cannot be rotated in

The mark cannot have portions of

and a stroke.

horizontally or vertically.

any way.

it covered with any shape, form, T HE DIG

or image.

THE DIG

.. .

SYSTEM 40

UTILITY ...

Y T I L I T U

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T HE DIG

THE DIG

.. .

UTILITY 42

UTILITY ...

43

T HE DIG

THE DIG

.. .

UTILITY 44

UTILITY ...

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T HE DIG