COP 2 OUGD501 STUDY TASK 09
To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design? For this question I would like to research into different types of brands, products and target audiences and how they all influence the way a design needs to look. I will look into the idea of minimalism as this is my personal favourite style but then into other genres of graphic design as each genre is necessary in the right situation for particular products and advertising. Dissecting the aesthetics for different adverts/brands/products and analysing the way they would be received would inform me in this subject. For primary research I could go into looking at the reactions when diverse groups of people receive an advert that is aimed at a certain target audience and see how specific brands and product should be promoted to get the most effective outcome. I could look at the aesthetic evolution of big brands to see how they have overcome their mistakes in their designs and how those innovative changes have made the company into a successful and thriving establishment. Brands that I would want to look into is Vogue, Apple, Chanel, Audi, M&S; there is a wide range of company areas that I could research into, and I’d want to look at a diverse cluster of brands to understand fully the different designing styles needed for any product. The reason for choosing this question is because I could go into great detail with my research which would in turn help me with my dissertation, I feel it would be a highly interesting subject to look into.
5 relevant/related subjects Product placement Advertising Target audiences (age/culture) Brand Product VOGUE VOGUE Exhibition M&S Rebranding Apple Evolution Chanel brand Evolution of grpahic design
“Innovation. To be considered innovative, Symantec needs to be one step ahead of the hightech revolution. Though an intuitive understanding of what is needed, the company anticipates new developments and problems before they arise.” “Chanel: Timeless French elegance, or the ultimate women’s brand” “The goal of communication is to convey the positioning proposal, polish it, and persuade the consumer to purchase the brands product. To achieve that, a communication strategy is drafted to execrise the promotion mix adopted. The promotional mix determines the communication channels adopted.” “..in adition to the sensual symbols, a major part of the brands identity stems from its personality, whihc is shaped by the activities and emotions generated by the brand, including adevertising and other promotional activities.” “Attempt to convince people that the brand and its products are better than the competition.”
BOOKS Okonkwo, U. (2007) Luxury Fashion Branding: Tends, tactics, techniques. Basingstoke, Hampshire: Palgrave Macmillan. Clifton .R and Simmons .J (2003) Brands and Branding. London: The Economist in Association with Profile Books ltd. Danziger, P.N. (2005) Let them eat cake: Marketing luxury to the masses – as well as the classes. Chicago, IL: Dearborn Trade Publishing Tellis, G.J (2004) Effective advertising: Understanding when, how and why Adverting works. Thousand oaks, CA: Sage Publications. Hameide, K.K. (2011) Fashion Branding Unraveled. New York: Fairchild Books. New Directions in Aesthetics, Creativity and the Arts By (author) Paul Locher , By (author) Colin Martindale , By (author) Leonid Dorfman Graphic Design: A History by Stephen J. Eskilson
WEBSITES http://hypebeast.com/ http://www.vogue.co.uk/ http://www.npg.org.uk/whatson/vogue/exhibition.php http://www.hongkiat.com/blog/logo-evolution/ https://transitionmarketing.wordpress.com/2012/04/23/branding-aesthetics-imagewhat-your-logo-should-say-about-you/ http://www.theguardian.com/media/product-placement http://hypebeast.com/2016/3/graphic-design-before-computers