About these guidelines

The Rockinghorse Children’s Charity brand is our identity and helps our stakeholders differentiate us and our services from other organisations within the sector.

This document gives guidance on how the Rockinghorse identity should be portrayed. It avoids the confusion brought about by inconsistent messaging and means that we can strengthen our brand and continue to raise our charity.

It also means that Rockinghorse Children’s Charity can be easily identified and allows us to deliver our goals more effectively.

It is worthwhile familiarising yourself with these guidelines and sharing them with external partners that may benefit from the information included.

Our name

Rockinghorse Children’s Charity should always start with a capital letter and be used in association with the Rockinghorse Children’s Charity statements.

Our name is often written inaccurately.

The correct use of our name is:

Rockinghorse Children’s Charity or Rockinghorse

Please do not use any of the following itterations:

• The Rockinghorse

• The Rockinghorse Charity

• The Rockinghorse Appeal

• Rocking Horse Appeal

• Rocking Horse

• Rocking Horse Charity

• RCC

Rockinghorse Children’s Charity is singular, for example:

‘Rockinghorse Children’s Charity believes that children should be allowed to be children,’ or ‘Rockinghorse Children’s Charity uses donations from the local community to fund their work.’