Style guidelines

Capitalised letters

Avoid capital letters where possible.

They should only be used at the beginning of sentences and for proper nouns (e.g. Rockinghorse), for job titles (e.g. Fundraising Manager) or for emphasis. Whole words or sentences should rarely be capitalised (unless important to the design).

Bullet points and numbered lists

Bullet points should be used when the order is not significant

• Always use rounded bullet points, indented

• Do not use full stops, unless the point is longer than one sentence

• There should not be an extra space between bullet points

• Always start bullet points with a capital letter

Numbered lists should be used when the order is important such as when referring to four categories or steps:

1. Go to the website www.rockinghorse.org.uk

2. Click on the ‘Donate’ button

3. Complete the form

Ampersands

Avoid the use of ampersands (&), unless referring to a book or film title. Do not use ampersands in our strapline or in job titles and headings.

Quotes

Quotation (“_”) marks should always be used.

Numbers

Numbers one to nine should be written as words. Numbers 10 or more should be written as numerals.

If you are referring to numbers below nine and more than 10 in the same paragraph, please stick to either numbers or words for consistency. For figures more than a thousand please insert a comma using the following format: 1,000 10,000 1,000,000

Date and time format

On all external communications, the date should be written in the following format: day/month/year. The date should always be written out in full on marketing materials but can be abbreviated on letters. Please note that Rockinghorse does not use a suffix after the number (5th, 22nd), the number should stand alone.

Correct date format: Tuesday 15 February 2012

15 February 2012

15/02/2012

Incorrect date format:

15th February 2012

15 Feb 2012

15.02.2012