ougd301 briefs

OUGD301 Brief One

Product Nederland Dutch Snackbar Identity.

Holland is small, low lying, liberal and proud nation consisting of around 16 million people in northern mainland europe. They are a very active and hard working nation.

Hollands reclaimed land shows an example of an impressive infrastructure and the strong determination of the dutch people, which gives the small nation a large character and culture. With a rich trading history the Dutch have always wanted to flog their exports, dominating in flowers, but now a new product from Holland needs to leave the country’s borders.

One of Holland’s well known secrets is their love of chip’s with mayo, but one of their smallest kept secrets is the range of delicious, protein filled affordable food, that feeds a large part of Holland’s working class. Dutch Snack Bars are found all across Holland offering these affordable hots snacks. Such as a Frikendel (a deep-fried peppered sausage) to a croquette (Meat in breadcrumbs).

The Brief Create an logo / identity for a Dutch snack bar called Product Nederland which is to establish itself to a UK fast-food/ snack-food market. The brand will need a good

representation of modern Holland; it also needs to show the product is affordable and tasty. To build on the identity you must produce products and ranges which can be found in the develiverables.

Target Market The brand needs to appeal to working class Brits such as families, office employees on their lunch break, students, commuting travellers; generally people who are looking for a quick, cost effective and filling food.

Deliverables - Logo and Identity.

- Packaging.

- Promotional material.

- Outlet Environment design.

Deadline Final Crit 6th December 2012 Module Deadline 11th December 2012

OUGD301 Brief Two

Leeds Pound Scheme.

In times of recession it can take radical ideas to make a change.

The Leeds Pound Scheme is based on the ‘Bristol Pound’ that is successfully up and running in Bristol. The Leeds Pound will be a complementary currency, designed to work alongside sterling, not replace it. The scheme would act as a plug on the money leaving Leeds, keeping it in the area to prosper the city. The Leeds pound can only be spent in independent, Leeds-based traders who signup to the scheme. This means that the money stays within local businesses and communities, supporting the high street. Anyone will be able to use printed Leeds Pounds. It’s a voluntary system.

All you would have to do is simply exchange your sterling for paper Leeds Pounds at Access Points around the city and spend them in participating businesses The Brief The brief is to create a new campaign for the introduction of the Leeds Pound scheme.

The campaign needs to inform people how the scheme works? and the benefits it will have to the community. It will also have to persuade people to sign up to the new scheme. The designs will

have to be conceptualises for the artwork on the paper banknotes and coins.

Target Market The Leeds Pound message would need to get to two different audiences with a common ground of keeping money in Leeds Communities. One would only work with the other.

1. Local Businesses and Shop Owners - For the scheme to work the campaign has to get local businesses in Leeds to participate in the Leeds Pound scheme.

2. Consumers. - It will be important to inform and pursued consumers to use the Leeds Pound, but they would only accept to use the scheme if there are enough Local business using the scheme.

Deliverables - Logo/ Identity - Mobile App to inform - Conceptualised design for the banknotes and coin artwork.

Deadline Final Crit 6th December 2012 Module Deadline 11th December 2012

OUGD301 Brief Three

Channel Seven Launch Adapted 2003 Competition Brief.

This brief is all about television and channel branding. What is interesting is how channel brands and messages have changed since the original brief 9 years. The have had to become more competitive with the shift from analogue to digital television. In 2009, new channel brands were launched to coincide with the introduction of nationwide digital tevelsion. In this brief you need to ask how a channel captures its audience and what theme makes its stand out from the 100’s of others? This brief is an old 2003 competition brief which I’m using as a base to build on and have altered. Channel Seven, a new television channel is about to be launched. Channel Seven’s feature programs are be wide and varied, and aim to attract men and women aged 18 - 30. At this stage of development however, the directors do not wish to be too prescriptive but it will include News, Current Affairs, Science and Technology, History, Drama, Cultural Activities, Topical Items, Travel, Films, etc.

The Brief Develop a logo/ identity that will effectively communicate the uniqueness, quality and diversity of the Channel Seven product. To build on the identity for Channel

Seven you need to produce a 30 second promotional trailer and 2 IDents showing the logo in motion.

You also need to conceptualise an App Design where the audience can get program information, a social network feed and be part of the Seven Brand.

Target Market Channel Seven is aimed at men and women 18 - 30.

Deliverables - Logo and Identity - 30 Second Ad - 2 Idents .

- Conceptulised App design.

Deadline Final Crit 6th December 2012 Module Deadline 11th December 2012

OUGD301 Brief Four

Box Park Pop Up Mall Look Book BoxPark Shoreditch is world first pop mall based in the heart of East London. the BoxPark philosophy is to give innovative retailers space at affordable rates. It’s as local as it’s global. BoxPark isn’t just a place to shop, its a brand experience a place to drop in and hang its what a real brand experience should be about. BoxPark is constructed of stripped, and refitted shipping containers, to create unique, low cost, low risk, ‘box shops’. Filled with a unique mix of international fashion and lifestyle brands, galleries and cafés, it’s the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, pop up anywhere in the world!

The Brief The brief is to create a limited edition Look Book, a publication that will highlight the BoxPark philosophy, concept and whats next for BoxPark Pop up Mall.

It will also need to include and showcase the brands that are running at BoxPark Shoreditch.

Target Market This BoxPark Look Book will look to interest people and brands in becoming part of the box park

community. It will also work as a good example of the BoxPark Pop Mall and be sold on site.

Deliverables - A final Look Book / Publication Deadline Final Crit 6th December 2012 Module Deadline 11th December 2012