OUGD301 Brief One
Product Nederland Dutch Snackbar Identity. Holland is small, low lying, liberal and proud nation consisting of around 16 million people in northern mainland europe. They are a very active and hard working nation. Hollands reclaimed land shows an example of an impressive infrastructure and the strong determination of the dutch people, which gives the small nation a large character and culture. With a rich trading history the Dutch have always wanted to flog their exports, dominating in flowers, but now a new product from Holland needs to leave the country’s borders. One of Holland’s well known secrets is their love of chip’s with mayo, but one of their smallest kept secrets is the range of delicious, protein filled affordable food, that feeds a large part of Holland’s working class. Dutch Snack Bars are found all across Holland offering these affordable hots snacks. Such as a Frikendel (a deep-fried peppered sausage) to a croquette (Meat in breadcrumbs). The Brief Create an logo / identity for a Dutch snack bar called Product Nederland which is to establish itself to a UK fast-food/ snack-food market. The brand will need a good
representation of modern Holland; it also needs to show the product is affordable and tasty. To build on the identity you must produce products and ranges which can be found in the develiverables. Target Market The brand needs to appeal to working class Brits such as families, office employees on their lunch break, students, commuting travellers; generally people who are looking for a quick, cost effective and filling food. Deliverables - Logo and Identity. - Packaging. - Promotional material. - Outlet Environment design. Deadline Final Crit 6th December 2012 Module Deadline 11th December 2012