Residential Lighting - December 2012

DECEMBER 2012 $5.00 www.ResidentialLighting.com

Style and Substance for Lighting Professionals

THE DALLAS CROWD 2013 SHOW PREVIEW

TRENDS

from PARIS &

HIGH POINT

Scranton Gillette Communications

t 25W Incandescen LED 5W = Medium Base

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4HE !CCESS 7INTER #OLLECTION s $ALLAS -ARKET *ANUARY

Dallas Showroom #3939 TM www.accesslighting.com

3166 Main Ave SE Hickory, NC 28602 P: 828.322.3480 F: 828.328.1037 robertabbey.com HIGH POINT IHFC W244 DALLAS WTC 305-1 LAS VEGAS WMC 427

Open Offer to Owners and Buyers!

See us FIRST at the January Dallas Market.

Why should you Choose

as your Principal Crystal Chandelier Supplier

?

MEMBER © COPYRIGHT 2012 WORLDWIDE RIGHTS RESERVED BY JAMES R. MODER® WHICH IS A REGISTERED TRADEMARK OF

JAMES R. MODER CRYSTAL CHANDELIER INC. IMPACT IS A TRADEMARK. SHOWROOM, CUSTOMER SERVICE, ACCOUNTS RECEIVABLE OFFICE, 2050 N. STEMMONS FRWY. SPACE 303-1, MAIL UNIT #231, DALLAS, TX. 75207 Swarovski® ELEMENTS, SPECTRA® and STRASS® are registered trademarks of Swarovski AG.

www.jamesrmoder.com

The answer is... (Owners and Buyers Read Carefully) 1. Highest Dealer Profitability on Crystal Chandelier sales. (Isn’t that what it‘s all about? We will guarantee it in writing!)

2. We do not sell Big Box Stores or Buy Direct Catalog Houses. We protect our Lighting Distribution Channel and we don’t OVER distribute our product in your sales area! (Our 2 Brands allow you to make a fair profit margin.)

3. Great Crystal Chandelier Styles that Sell Everyday! (Even during these difficult business conditions.)

4. We are a Nationally Advertised Brand! We continuously send Crystal Chandelier buyers to our Authorized Dealers through our Satellite Whisper System that sends sales leads directly to your Showroom’s phone. Companies that do not have a Nationally Advertised Brand really don’t benefit your business as we do and cannot compete with our total program!

5. Increase your Sales and Profits through access to our New IMPACTTM line of Crystal Chandeliers! Benefit from; ‘Down, Dirty, Cheap Dealer Factory Pricing’ on our High Quality Crystal Chandeliers (Or, your competitor’s will). Did you know our Company delivers completely assembled Chandelier Frames unlike some importers that send you unassembled parts in bags. Have you calculated the cost of assembling their product, and your retail customer’s aggravation, in your purchasing decision?

6. The Difference Between us and our Competitors is; Other Crystal Chandelier Companies want to sell you more Crystal Chandeliers. We also want to sell you more Crystal Chandeliers, but our advantage is we help you sell more Crystal Chandeliers and at Higher Profit Margins!

No one has a Better Total Crystal Chandelier program! If you are an owner or a buyer Investigate why we should have the Opportunity to become your Principal Crystal Chandelier Supplier. You will discover in addition to the above we deliver so much more and substantially higher dealer profitability which we will guarantee in writing. Let’s talk in Dallas (WTC #303-1) or call us to investigate!

SM

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VISIT US IN OUR NEW DALLAS SHOWROOM # 3109 TRADE MART

Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614 | P: 949-988-7939 | F: 949-988-7938 Email: info@illuminatilightingusa.com | www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa

VISIT US IN OUR NEW DALLAS SHOWROOM # 3109 TRADE MART

Illuminati Lighting USA | 18242 Mcdurmott #H | Irvine, Ca 92614 P: 949-988-7939 | F: 949-988-7938 Email: info@illuminatilightingusa.com www.illuminatilightingusa.com | Follow us on Twitter @Illuminatiusa

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YOUR LINK

Dallas Has an App for That The DallasMarket mobile app, a tool to help buyers and exhibitors navigate the Dallas Intl. Lighting Market and keep up-to-date on Dallas Market Center (DMC) news and events, will turn one year old at the January 2013 market.

The app offers interactive maps, searchable company and product category databases that are constantly updated, and even a My Market function that allows the user to maintain a calendar and “favorite” showrooms for later, enabling a new and improved market experience.

Fewer and fewer people are picking up the traditional print directory, according to the man behind the app, DMC’s Vice President of Corporate Services Stephen Dumas. “It has many limitations, beyond its size, that the app does not. We can add a lot more information without making the product unwieldy or cumbersome.”

For instance, if hunger pangs hit and you have no granola bars in your bag, use the app to search for the nearest food vendor. If you see a great product and want to share it with your social media circles, connect to Twitter via the app.

And when your buying mission is done for the day and you want to mingle with other marketgoers, find out when and where daily events are being held.

Dumas says that DMC started to discuss the idea of creating an app a few years ago for a couple of reasons: The traditional directory is often out-of-date the moment it’s published, and DMC wanted to appeal to the younger buyer and exhibitor. Dumas points out that DMC was seeing a dramatic increase in the amount of mobile hits on its website during shows — so much so that the carriers couldn’t keep up with the demand.

“We needed a way for the attendees to access our data even if the cell phone networks were clogged,” Dumas says. “It was probably our number-one complaint at market.

Our app works whether you have a connection or not.”

Beyond connectivity, Dumas says the app has allowed DMC to greatly expand its merchandise categories as well as put forth more accurate information.

The DallasMarket app is available for free for the iPhone and iPad. As of October, it is also offered for the Android platform.

16

RESIDENTIAL LIGHTING | DECEMBER 2012

Let Your Customers Add Their Own Spin Every fan that you sell was chosen to match an existing décor or specific look.

The Décor-Match System offers a variety of interchangeable fans, blades, light kits, motors and finishes, allowing customers to match every element of their fans to their own unique style.

Regency offers a wide variety of attractive Décor-Match choices, as well as predesigned fans that follow the latest trends and classic fashions in home décor. Regency provides same-day shipping and is sold exclusively in lighting stores and not online, so you’ll be able to show them in person why other brands can’t compare. Offer your customers a selection of fans that not only match their look, but can be created just for them.

Style That Revolves Around You TM

www.regencyfan.com 1-800-659-5051

dallas

kam & company 2331 dallas trade mart

minneapolis

atlanta

gobal design bldg 3, 2nd flr 1101

new york

handmade global javits atrium, bth 229

canadian home furnishings

not just lamps eangee lamps are quirks of the imagination brought to life. each piece inspires a broad smile and starts the next great conversation. whatâ&#x20AC;&#x2122;s more, they start at under $30 wholesale with no minimum order.

made from incredible materials like fossilized chocolate leaves, fern vine, and fruit fibers, these pieces of art are durable and meant to be touched and experienced.

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eangee home

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tm

lbllighting.com

Shown: Ona Wall with Briolette Pendant

EASILY TRANSFORM 100+ PENDANTS INTO SCONCES LBL has long been known for the incredible breadth and beauty of its low-voltage pendant offering. Now over 100 designs (each with T\S[PWSL JVSVY HUK ÄUPZO VW[PVUZ JHU LHZPS` HUK LSLNHU[S` IL [YHUZMVYTLK PU[V ^HSS ZJVUJLZ \ZPUN [OL 6UH ^HSS :PTWS` TV\U[ [OL ^HSS JHUVW` J\[ [OL WLUKHU[ JHISL [V [OL KLZPYLK SLUN[O HUK Y\U [OL JHISL [OYV\NO 6UH»Z HYT ;OL HWWSPJH[PVUZ HYL HSTVZ[ SPTP[SLZZ

7SLHZL QVPU \Z PU :OV^YVVT ;4 H[ 1HU\HY` +HSSHZ 4HYRL[ [V JVTL ZLL [OL 6UH HZ ^LSS HZ V]LY UL^ 3)3 KLZPNUZ ;HRL H ZULHR WLHR H[ SISSPNO[PUN JVT Additional pendant options available. Go to lbllighting.com or contact your local showroom for more details.

©2012 LBL Lighting, LBL is a registered trademark of LBL Lighting.

Generation Brands™

When quality counts,

we’re more than the sum of our parts!

Quality, selection & service—it all adds up!

Arms Balls Bandings Bases Bobeches Bodies Bulbs Bushings Candle Covers

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Cord Sets Couplings Cross Bars Crystals Dimmers Felt Finials Fitters Flanges Glass Shades

Globes Harps Hickeys Holders Lacquer Loaders Loops Necks Nipples Nozzles

Nuts Pipe Plugs Reducers Risers Sockets Spiders Spinnings Stampings

Grand Brass Lamp Parts LLC We’re Redesigning the Lighting Industry.

51 Railroad Ave., West Haven, CT 06516 Phone: 212-226-2567 • Fax: 212-226-2573 • E-mail: sales@grandbrass.com WWW.GRANDBRASS.COM

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Safety and style in outdoor lighting Add character and style to your outdoor lighting. Our outdoor lighting fixtures will match any unique structural style as well as your project’s budget. Elco Lighting’s products are easy to install and competitively priced with quality exceeding that of more expensive lighting products.

Our wide variety of HID and CFL lighting products are designed to save you money, maintenance, and energy.

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DECEMBER 72

2012

number 237 72 Guide to the Dallas Market

104

2013 kicks off with Texas-sized excitement at the Dallas Intl. Lighting Market, Jan. 17-21. We’ll help you get the lay of the land with handy floor plan maps, event highlights and plenty of products to preview.

98 Maison’s Top Ten While scouting for her coveted Trend Album at September’s Maison & Objet show in Paris, The Trend Curve’s Michelle Lamb took note of her 10 préféré lighting picks.

104 High Point’s Best Dressed When it came to lighting at this fall’s fashion-focused market, six trends stole the show.

110 Lovely Bones Stark white lighting designs assume a skeletal elegance in elongated, delicate forms.

114 Fixture Forecast What to watch for in five key aspects of lighting design throughout 2013.

118 Transformers More than meets the eye: The enduser is in command of these kinetic designs, which twist, pull and spin into alternate identities.

122 Drift Away Recent markets have been awash in reclaimed driftwood, which creates intriguing organic shapes in lighting design.

118 RESIDENTIAL LIGHTING (ISSN 1072-1614) is published monthly by Scranton Gillette Communications, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL. 60005-5025. Subscription rates in the U.S. are $35 for one year; $50 for two years; $60 for three years. Single copies are $5 each. Canadian subscriptions: $55 for one year. Reproduction of contents forbidden. Periodicals postage paid at Arlington Heights, IL 60005 and at additional mailing offices. All other foreign subscriptions including air delivery are $150 a year. PRINTED IN THE USA. POSTMASTER: Send address changes to Residential Lighting, 3030 West Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Residential Lighting accepts no responsibility for the validity of information supplied by contributors, vendors, advertisers or advertising agencies. ABC audited.

24

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

MIRRORS! Debuted in Las Vegas!

www.PacificCoastLighting.com Corporate Headquarters, 20238 Plummer Street, Chatsworth, CA 91311 PCLcustomerservice@pacif iccoastlighting.com T | 800.709.9004 F | 818.886.5751 IHFC #M-430 Dallas W TC #10014 World Market Center #A-301

NATIONAL SPECIALTY LIGHTINGâ&#x20AC;&#x2122;S

LED eSTRIP

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LED brightness and efficiency with field cut and assembly installation ease Even, bright cove illumination

LEDs mounted to Flexible Printed Circuit Board technology, and extruded in a 6mm x 12mm PVC light strip. Crush proof to 100 psi. LEDs consume only 0.96 watts per foot. Field cuttable every 6â&#x20AC;? and reconnectable with user installed male and female connectors. Optional molded â&#x20AC;&#x153;+â&#x20AC;?, â&#x20AC;&#x153;Tâ&#x20AC;? and â&#x20AC;&#x153;Lâ&#x20AC;? connectors are available. Safe, Class 2 LED Drivers power up to 90 feet of product in a single run. ETL listed for indoor and outdoor applications. Offered in six LED colors.

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APPLICATIONS Stunning, flexible rail illumination

Coves Stairs Rails Decks Soffits Eaves Visual Merchandising Exhibit Projects Theatrical Projects LED eStrip is perfect for soffits

Six LED colors

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FEATURES s !VAILABLE IN Warm White, Cool White, "LUE 2ED 'REEN !MBER s h v h4v AND h,v connectors available s -AXIMUM SINGLE run of 90 feet s WATTS PER FOOT s 3AFE 6$# #LASS power supplies s $IMMABLE s #, AND BURIAL CORDS

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NATIONAL SPECIALTY LIGHTING A RCHITECTURAL

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www.nslusa.com 1-800-527-2923

DECEMBER

124

2012

Departments 40 We’re On 48 Double Decade of Design Web marketing ushers in a new era for lighting showrooms in the present time.

50 The Wire The lighting industry was not spared from Hurricane Sandy, which ripped through the mid-Atlantic and northeastern states in late October.

60 Live Wire Local flavor and a fashion focus defined the fall High Point Market.

62 Illuminations Eunice Noell-Waggoner of the Center of Design for an Aging Society advises about lighting design that respects seniors’ growing desire to “age in place.”

64 Think Business What keeps you up at night? Mark Richardson has suggestions for keeping those concerns in proper perspective.

66 Point of Sale Successful lighting showrooms share their secrets for selling switches and dimmers.

68

68 Design Forum

ABOUT THE COVER

70 Style We Like

Designed by Moredesign for Padua, Italy-based MyYour, Penelope floor lights were inspired by classical statues, but everything else about them is thoroughly modern. Illuminated evenly by LED, the surfaces are made of the company’s proprietary Poleasy ® material, which enables durability and easy cleaning. The outsize proportions create added drama: Each one is 2.1 meters, or nearly 7 feet tall. www.myyour.eu

32

RESIDENTIAL LIGHTING | DECEMBER 2012

Designer and Bravo TV star Jeffrey Alan Marks brings warmth and value to his new line for Palecek.

High hopes for housing at Autumn Products.

97 Light Here, Light Now 124 New Products 136 Last Word in Lighting Flattery comes first in bathroom lighting, says our expert Randall Whitehead, IALD.

www.ResidentialLighting.com

Watch the video!

See the Binger family basement transformed by light now!

Feel like the world’s best storyteller with the right LED light

Before These products have made this transformation possible:

BR30 LED Bulbs

A-shape LED Bulbs

Ledino Float Floor Lamp

See what light can do Feel the transformation. The right LED lighting can not only change the way a room looks – but can even help you feel more comfortable there! The Philips Ledino Float Floor Lamp combines breathtaking design with cutting-edge LED technology – creating the perfect cozy atmosphere for sharing a good story. Just scan the QR code above to see how light can make you feel like the world’s best storyteller, or head to: www.philips.com/beautifullight

Replacement Glass Shades Available

Would you choose this light?

When you could choose the all new

TM

FINE ART LIGHT ®

“These lights reveal subtleties in paintings unlike ordinary lights. I believe we are seeing, truly for the first time, what the artist intended us to see.”

— Pat Trenton, Ph.D. Independent Curator and Art Historian

EVEN ILLUMINATION - EXCEPTIONAL LIGHT QUALITY - CUSTOM SIZES - NO HARMFUL UV - DESIGNED AND BUILT IN THE USA

revelite.com _ 949 715 1534

WE’RE ON Style and Substance for Lighting Professionals

Power to the People

www.ResidentialLighting.com

Working on our 20th anniversary supplement this month, I found it amazing how much the business and science of lighting had changed in that timeframe.

Technology may be responsible for most major adjustments in our industry — creation of online sales channels, emergence of mobile devices and advancement of LED light sources — but no matter what electronics are in play during any given era, our retrospective research made something else quite clear: Our industry’s true energy always comes from its people.

I had the honor of working on our commemorative edition with my mentor Cori Dunn, who launched Residential Lighting. Poring through archival issues we had worked on together “back in the day” released a flood of memories for me — all of them populated by people I am still privileged to call my friends.

Every significant event we encounter in life — positive or negative — becomes defined by the individuals who participated in it with us, witnessed it for us, celebrated it with us, got us through it. Thanks to the delightfully incestuous nature of the lighting business, these are often the same people we can call upon decades later to help us remember and share a laugh ... or a tear.

We’ve been there for each other in times of tragedy — personal losses and those profound, as in the cases of 9/11 or Hurricanes Katrina and Sandy. We are an industry that takes care of our own. Some friendships have sustained over multiple generations. Some have yet to be established.

We are an industry that measures time in Dallas Markets and ALA Conferences, not just as benchmarks for our business growth or other tangible paybacks, but for the memories made together at events that bring so many friends to one city — or one hotel bar — at one time. Our relationships are the priceless commodity at the core of every transaction and every product introduction. Our relationships are everything.

I am thankful for the relationships that this magazine has enabled for me, and for the honor of sustaining a relationship between our brand and its readership.

It is our goal to use technology — digital communications, social media — to enhance those genuine relationships, not erect impersonal walls around us. And given our industry’s fundamental values, I’m confident that technology will only strengthen the bonds that built the lighting business.

If you received this issue in the mail, you will find our Double Decade of Design supplement polybagged with it. If you’ve picked us up at the Dallas Market, you’ll find the supplement distributed separately. Be sure to get a copy and see how closely our memories of the past 20 years mirror yours.

LAURA VAN ZEYL Publisher/Editorial Director

EDITORIAL Publisher/Editorial Director: Laura Van Zeyl 847.391.1026 Lvanzeyl@sgcmail.com Managing Editor: Nicole Bowling Contributing Editors: Cori Dunn, Mark L. Johnson, Jennifer Pinto, Mark Richardson, Randall Whitehead Graphic Designer: Jason Kenny Upload editorial submissions to: www.ScrantonGillette.com/PR/index.cfm ADVERTISING SALES Integrated Media Consultant: Sherwin Horowitz 847.391.1041 shorowitz@sgcmail.com Administrative Coordinator: Jill Smith Advertising Coordinators: Lynette Hennessey, Michelle Pak, Aleksa Slapsys Upload advertising material to: www.ScrantonGillette.com/adart CREATIVE SERVICES/MARKETING Director of Creative Services & Promotions: Sandi Stevenson Custom Media Manager: Todd Loesch CIRCULATION Director of Circulation: Doug Riemer List rental information: Geffrey Gardner 845.201.5331 Update or add subscription information at: www.cdsreportnow.com/renew/now?rlm Scranton Gillette Communications 3030 W. Salt Creek Ln., Ste. 201 Arlington Heights, IL 60005 847.391.1000 Fax: 847.390.0408

www.ScrantonGillette.com Chairman Emeritus (1922-2003): H. S. Gillette Chairperson: K. S. Gillette President, CEO: E. S. Gillette Senior Vice President/CFO: Dave Shreiner Senior Vice President: Ann O’Neill Vice President, Events: Harry Urban Vice President, Custom Media: Diane Vojcanin Vice President, Information Technology: Joel Hughes

CONNECT WITH US We want to hear from you!

Write: Residential Lighting 3030 W. Salt Creek Ln., Ste. 201 Arlington Heights, IL 60005 Phone: (847) 391-1026 Fax: (847) 390-0408 E-mail: Lvanzeyl@sgcmail.com

40

RESIDENTIAL LIGHTING | DECEMBER 2012

reslightingmag

ResidentialLighting

Member: Alliance for Audited Media, American Lighting Assn., ART, Sustainable Furnishings Council

BRONZE

Reimagined. Reenergized. Reinvented.

This Winter, GIFT + HOME at Las Vegas Market brings you a more inspired buying experience filled with:

at Las Vegas Market January 28–February 1, 2013

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Join the Industry at the 2013 Gift For Life Fundraiser

Party For Life Quintessential New York cuisine.

Superb libations. Have fun while raising funds to fight AIDS.

DATE: SUNDAY, JANUARY 27, 2013

FOR TICKETS, SPONSORSHIPS AND

TIME: FROM 6:30 ‘TIL 10:00 P.M.

OTHER DONATION OPPORTUNITIES,

LOCATION: CENTRAL PARK BOATHOUSE

CONTACT SWILLIAMS@DIFFA.ORG

TICKETS: $125

Join Gift For Life in Celebrating 2013 Honorees:

GLOBAL VIEWS Design for Life

WHEREOWARE Trailblazer Award

Uniting the Industry Against AIDS

Follow us.

giftforlife.org

Welcome New ALA Members of 2012 A S S O C I AT E

Bryan Taylor ____________________ Indianapolis, IN Cord Coverup by A&M Designs, Inc. ___ Cornelius, NC Ecova _________________________ Durango, CO Franklin Sales ___________________ Port Richey, FL John A. Kauth Lighting Retouching __ Summerville, SC Lamphunter.com ____________________ Encino, CA Spectra Marketing Group _________ Newmarket, ON Strategic Advance _______________ Alexandria, VA Wisell Electric _______________________ Bristol, VT COMPONENT MANUFACTURER

Advanced Lighting Technologies ________ Solon, OH Organo Bulb Inc. ____________________ Dallas, TX DESIGNER

A Kitchen That Works ________ Bainbridge Island, WA Amped Lighting Design LLC __________ Telluride, CO Britton Interiors _______________ Virginia Beach, VA CandleLighting Adviser, LLC __________ Franklin, TN DK Automation ______________________ Plano, TX Encore Audio/Video ________________ Portland, OR Heritage Electric __________________ Campbell, CA Inspired Wire Studio ________________ Portland, ME Landscape Lighting Specialist ________ Ann Arbor, MI MANUFACTURER

Armacost Lighting, LLC _____________ Baltimore, MD Arteriors Home ___________________ Carrollton, TX Califia Lighting _________________ Lake Forest, CA DiCon Lighting ___________________ Richmond, CA Illum Light Technologies ____________ Campbell, CA Illuminati Lighting USA ________________ Irvine, CA Kidde Residential & Commericial ______ Rochester, PA Leader Lighting __________________ La Verne, CA LED Inspirations ___________________ Cypress, TX LittleFootprint Lighting, Inc. _________ Santa Cruz, CA Livex Lighting Inc. _________________ Somerset, NJ Matthews Fan Company & WPT Design Libertyville, IL Northeast Lantern, Ltd. _______________ Exeter, NH

Power Electronic & Systems, Inc. _______ Torrance, CA R. Simon Design Inc. DBA Lights Up ___ Brooklyn, NY Shine Labs LLC __________________ Burlingame, CA Switch Lighting Co. ________________ San Jose, CA Vaxcel International ______________ Carol Stream, IL MANUFACTURER’S REPRESENTATIVE

Bill Ferber & Associates _______________ Dallas, TX Brad Buntz _________________________ Robins, IA Brian Slater & Associates __________ Boca Raton, FL CMJ Sales _______________________ Concord, CA Designs in Art, Inc. ________________ Hollywood, FL Dover Agency __________________ Manchester, CT Dubrow Lighting and Design ______________ Peru, IL Exclusively Lighting Inc. _______________ Aurora, ON Franklin Sales ___________________ Port Richey, FL Gilles Dupras Sales / Marketing _____ Ville D’Anjou, QC H & H Prescott __________________ Birmingham, AL Hibbs & Associates ______________ Watertown, MN Jan Kinnas Rep For The Uttermost Co. Las Vegas, NV Jan Vicain _________________________ Austin, TX Jeno Sales _______________________ Raleigh, NC Jensen Lighting Sales ___________ Bloomington, MN Joel Flesch Sales ________________ Monroeville, PA JPR Sales ____________________ Overland Park, KS JR & Associates __________________ Louisville, NE Julia Haag _______________________ Ashland, VA Kameen Hilton Wankling Ltd. _________ Winnipeg, MB KVA Associates __________________ Northford, CT LehiTech _______________________ Pottstown, PA Lighting Reps Inc. ____________________ Miami, FL Lighting Resources _______________ Stoughton, MA Lighting Solution Development _______ Pittsburgh, PA Lighting Unlimited, Inc. ____________ Columbus, OH Lightlines, Inc. _____________________ Acworth, GA Lone Star Sales ___________________ Ft. Worth, TX Marsh Sales Company ____________ St. Charles, MO Mika Sales and Marketing ____________ Toronto, ON New South Sales Group ____________ Pinehurst, NC

PC Associates Inc ______________ Salt Lake City, UT Pollart Electrical Sales Inc. ___________ Bensalem, PA R J Gould & Associates ____________ Scottsdale, AZ Shannon Payne Agencies ___________ Richmond, BC Smith Lighting Sales ___________ Oklahoma City, OK Steller Sales _____________________ Maricopa, AZ Stolzberg Associates in Lighting _ Maryland Heights, MO Stonehouse Sales _______________ St. Thomas, ON Sunburst Designs, Inc. ______________ Honolulu, HI SW Inc. ___________________________ Glencoe, IL Taylors ____________________________ Dallas, TX Terry L. Wright _____________________ Belfair, WA Total Lighting Concepts ____________ Columbia, MO Tri-Star Agencies __________________ N. Delta, BC Walsh Agency _______________________ Brick, NJ Webcan Sales and Marketing _________ London, ON MEDIA

Residential Lighting __________ Arlington Heights, IL SHOWROOM

All-Phase Electric Supply _____________ Petoskey, MI Amini’s _______________________ Chesterfield, MO Are Lighting LLC _____________________ Miami, FL Avenue Lighting & Design __________ Brantford, ON Bright Ideas _________________ Marabella, Trinidad Chatelaine Lighting Supply Ltd. ________ Guelph, ON Coburn Supply Co. Inc. ______________ Lafayette, LA Conant Custom Brass, Inc. __________ Burlington, VT Corvin’s General Store Inc. _______ Elizabethtown, KY Chown Hardware __________________ Portland, OR Dahl Lighting Showroom _____________Santa Fe, NM Dhillon Lighting Inc. _______________ Edmonton, AB Dulles Electric Supply Corp ____________ Sterling, VA Duncan Lighting & Home ____________ Bountiful, UT FanDiego, Inc. __________________ San Diego, CA Fine Line Design ___________________ Mobile, AL Hansen Lighting _____________________ Orem, UT Hardwood Specialties ____________ Morristown, TN Hobrecht Lighting Design & Décor __ Sacramento, CA

Illuminations ______________________ McAllen, TX Kay Lighting & Design __________ Conshohocken, PA Kie Supply _____________________ Kennewick, WA Lighting by Design _________________ Appleton, WI Lighting by the Sea ____________ Hampton Falls, NH Lighting Expo ______________________ Wayne, NJ Lighting Interiors & More ________ Peterborough, ON Lighting One of Cincinnati ___________ Loveland, OH Lighting World Liquidators _________ Staten Island, NY Lights on Madison ________________ Mankato, MN Littman Bros Lighting _____________ Schaumburg, IL Northtown Lighting _________________ Appleton, WI RE-Lighting Inc. ________________ Amherstburg, ON Residential Lights, Division of Aladdin Lights Inc. _____________ Twinsburg, OH Richardson House of Fixtures __________ Regina, SK Southern Electrical Company Limited _________ St. Georges, Grenada Specialty Lighting & Bulbs, Inc. ____________ North Miami Beach, FL Supreme Lighting & Electric _________ Markham, ON Surface Design & Décor Inc. __________ Sudbury, ON T- Electrical & Lighting Supply ________ Angleton, TX The Lamplighter _________________ Alexandria, VA The Light House of Lewes, Inc. _________ Lewes, DE The Lighting Center at Rockingham Electric ____________ Newington, NH The Lighting Solutions _________ Woodland Hills, CA Universal Lamp & China Mfg. _________ Toronto, ON Woolf Lighting Design _______________ Houston, TX

2050 N. Stemmons Freeway, Unit 100 Dallas, TX 75207-3206 800.60.light • www.americanlightingassoc.com

DOUBLE DECADE

OF

DESIGN

Today: Living Social Web marketing ushers in a new era for lighting showrooms.

I

f showrooms were still feeling unsure about using the latest marketing technologies to improve business, the first-ever Digital Day at the January 2012 Dallas Intl. Lighting Market put that to rest. Intended to help showrooms keep up with their larger or more tech-savvy competitors, the day of e-marketing seminars covered using e-mail, Web marketing and social media.

Residential Lighting magazine began writing about Web marketing in the late 1990s and expanded that coverage to include social media about two years ago. In a 2010 interview, media consultant Debbie Weil said using social media is “ultimately really about doing business differently.

Companies that are more engaged with customers make more money.”

The American Lighting Assn. (ALA) updated its website in 2010, making it a source of free content designed to enhance a member showroom’s own site and increase visibility in search engine rankings. As public relations maven Mary Lou Denny told RL readers, “a website isn’t just about getting hits; it’s about people hitting on good information. That’s how they stay connected to you.”

Our magazine’s Showroom of the Year Award finalists and winners are avid users of Web marketing. Although its Sacramento, CA, showroom dates back to 2004, Lumens Light + Living has become one of the country’s largest online sellers of contemporary lighting by maintaining a robust social media presence on Facebook and Twitter. For showrooms that focus on local markets, the old formula of ads in weekend newspapers and the Yellow Pages has given way to a new media mix that depends on search engine optimization (SEO) to drive store traffic. Dave Nestor of Urban Lights in Denver, a 2011 Showroom of the Year winner, reported that his showroom’s social media presence and partnership with the Denver Post website “improve our organic place in the Web world.”

Looking Forward: Like Me! Facebook timelines have become modern-day time capsules, capturing key moments and memories on companies’ pages. Here, a collection of current posts that perfectly represent the industry as this issue goes to press.

Capitol Lighting: We’re happy to announce Vanilla Ice Lighting! This line was designed by the Ice man himself and is available exclusively at Capitol Lighting and 1-800Lighting.com.

Lumens Light + Living: Friends and customers: Our thoughts are with the millions of people on or near the East Coast that have been affected by Hurricane Sandy. Because many of the brand partners that we work with ship products from warehouses located in areas affected by the storm, recent orders may ship later than estimates that have been provided.

Hermitage Lighting Gallery: We've just added a new hardware line: Ashley Norton.

Lightology: Wow! Our 10th Anniversary party was amazing! Thanks to everyone who made it out!

American Lighting Assn.: In his October Technology Newsletter, ALA’s Terry McGowan wrote a fascinating article about smart light bulbs — the newest trend in bulbs.

Lamps Plus: It’s time for the Pinterest Pin of the Week! We love a great crystal chandelier, especially when it’s dramatically and unexpectedly hung above a modern coffee table.

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RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

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THE WIRE Dispatches from the lighting industry

RECOVERING FROM SANDY damage in the afflicted area, our hearts go out to the people Hurricane Sandy, which hit mid-Atlantic and northeastern whose livelihood was impacted,” Eric and Ken Lebersfeld, states in late October, is the largest Atlantic hurricane on Capitol Lighting’s President and CEO respectively, said in a record, claiming more than 100 lives and causing up to statement. “Right now is the critical time for everyone to $50 billion in total damage, according to EQECAT. The lighting industry was not spared. Showrooms, offices take care of the basic needs and get back on their feet.”

Leviton has announced a donation of $10,000 to the and warehouses in the region sustained damage, and American Red Cross to support the relief effort. The cause power outages took several days to restore. Closures and is particularly poignant for Leviton since the company has transportation issues also delayed product shipments from called Long Island home for the past century. the area. But now, industry members are busy worrying “The devastation of Hurricane Sandy directly affected about their friends and family that were affected, and many Leviton employees and we are genuinely proud of wanting to contribute to the recovery effort. the actions that our company has taken to step up and help “Many of our distributors were closed due to flooding friends, neighbors and coworkers in need,” said Leviton CEO or blackout,” says Andrij Burchark, Marketing Manager for Jesco Lighting, Glendale, NY. “All of us have friends or family Don Hendler in a statement.

It’s not just companies that are making a difference that were affected by the storm. Watching the destruction either. Queens-based lighting designer James Bedell has on TV or seeing it in person only makes you want to do used social media to something to help.” rally support behind an The range of Sandy’s effort called Fixing Sandy. destruction is wide. Capitol Focused on rebuilding Lighting, which has four with sustainability and showrooms in New Jersey, resilience in the forefront, saw its solar panels torn off Bedell is calling on interior the roof of two locations designers, architects, and scattered around the lighting manufacturers surrounding area. Bulbrite’s and others to donate secondary warehouse services or offer discounts in northern New Jersey to small businesses and suffered moderate damage homeowners who need a due to flooding, but its helping hand to rebuild. headquarters — which The Solar Array on the roof of Capitol Lighting’s East “We’re in the very critical are located in Moonachie, Hanover, NJ, location was destroyed after Sandy. lag period now between the NJ, where a storm surge Photo courtesy of Capitol Lighting. end of the disaster and the caused a levee to break — rebuild,” Bedell says. “We only had minimal damage. need to get into gear now because the holidays are coming Several Ferguson stores in New Jersey were severely up, and then the warm weather right behind it and people damaged and the organization increased service at other will be ready to move.” nearby locations while repairs were made.

Burchak says Jesco is worried about the lasting effects on Power loss, which took days to fix, affected many. Jesco was closed for two business days. It took Bulbrite three days the lighting district in downtown New York City, where many retailers were already struggling. Upgrades in the rebuild to become fully operational, and most of Capitol Lighting’s could price some tenants out of their locations. stores were closed for almost a week without power.

Although some of that may become reality, Bulbrite’s As home restoration efforts are getting underway, President Cathy Choi says Sandy gave her a new perspective the industry in the Northeast is jumping to the aid of toward lighting. “As one of the last two people in the communities in need. Capitol Lighting will be offering company to regain power at home, I can appreciate light as a a special no-minimum-purchase $50-off gift card to source of hope, warmth and life. Each night as I drove home homeowners who need new lighting and has also partnered and saw another house in the neighborhood with lights on, with one of its vendors, Maxim Lighting, to donate 150 new I could almost hear the sound of excitement and joy they fixtures to Morris Habitat for Humanity. must have felt at the moment they regained light.”

“After seeing and hearing about the extent of the

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RESIDENTIAL LIGHTING | DECEMBER 2012

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THE WIRE

Updates to California Energy Codes Energy-efficiency success in California is a big story these days, and new residential lighting standards are playing a significant part.

Title 24 and Title 20, two standards set by the California Energy Commission (CEC), are anticipated to continue to add to the energy-saving success of the California Public Utilities Commission’s energy programs. Title 24 serves as the basis for design and construction of buildings in California and Title 20 covers appliance efficiency regulations. Both are in the process of being amended for 2013.

Title 24, is amended every three years. According to Gary Flamm, Supervisor, Building Standards Development Unit at the CEC, there are several changes to the 2013 residential requirements in Title 24: ■ Currently, in order to determine if an LED luminaire is high- or low-efficacy, an efficacy calculation is used. With the 2013 changes, a default list is provided.

“Instead of making people do the math, we have a list that will simplify this question for most of the non-lighting people,” Flamm explains.

■ In order to be high-efficacy, a luminaire is certified by the manufacturer to the CEC under penalty of perjury, but it has to be a residential fixture. Flamm says there’s been some confusion because a number of luminaires that are certified are not residential. Beyond the efficacy requirement, certification requires a minimum of 90 CRI and a color temperature of 2700K to 4000K for indoor use and 2700K to 5000K for outdoor use.

■ Currently, bathrooms have to be outfitted with all high-efficacy luminaires or lowefficacy luminaires on a vacancy sensor. With the 2013 changes, each bathroom must have a minimum of one high-efficacy luminaire, which can be on any kind of switch, and any low-efficacy luminaires have to be on a vacancy sensor.

■ Luminaires in any rooms classified as “utility” — which include laundry rooms, garages and utility rooms — have to be both high-efficacy and fitted with vacancy sensors. Previously, the requirement was either/or.

The 2013 standards were adopted by the Energy Commission on May 31, 2012 and will be printed by the California Building Standard Committee in June 2013.

The effective date is Jan. 1, 2014. With the new 2013 standards, residential energy savings over the 2008 standards will be 23.6 GWh per year.

Title 20 requires that all regulated appliances sold or offered for sale in California be certified by manufacturers to the CEC. Portable lamps and light bulbs were affected by Title 20 in 2010, when new requirements mandated that lamps sold in the state have dedicated sockets for fluorescent light sources or be sold with a fluorescent bulb — a solution nicknamed “bulb-in-a-box.”

As an update to Title 20 in 2013, the CEC has proposed a voluntary California Quality LED lamp standard, which would function similarly to an Energy Star® Plus standard, according to Flamm. Quality LED lamps would need to meet four requirements: a minimum of 90 CRI (only 2700K and 3000K), dimmability, longevity of more than 25,000 hours and be defined as directional or omni-directional.

A workshop was hosted by the CEC on Oct. 11 to discuss the voluntary LED specification and American Lighting Assn. (ALA) Director of Engineering Terry McGowan, who is participating on a CEC task force to help develop the standard, spoke on behalf of ALA’s members: “In our view, residential lighting quality is really at the heart of the matter of what we’re discussing here. The quality of light does matter and consumers define that for themselves, especially in their own homes.”

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THE WIRE

Lightfair 2016 in San Diego Lightfair Intl. has announced that its 2016 show will take place in San Diego. The PreConference program will run April 24-25, 2016, and the Trade Show and Conference will run April 26-28, 2016, at the San Diego Convention Center.

Organizers also confirmed that the 2014 show will take place in Las Vegas and the 2015 show will take place at an undetermined East Coast location, but have not yet released the dates for either of these interim shows.

Lightfair is produced annually, alternating between large East and West Coast venues. The showâ&#x20AC;&#x2122;s San Diego debut follows its long-running staging at the Las Vegas Convention Center, which originally started in 1998 to replace Chicago.

It returned to Las Vegas in 2001 and then in even years between 2004 and 2012.

The San Diego Convention Centerâ&#x20AC;&#x2122;s size and scale, together with its proximity to extensive hotel facilities and transportation resources and services, was a defining factor in the location decision. The Center has more than 500,000 square feet of exhibit space and is located within walking distance of more than 11,000 hotel rooms and scenic San Diego Bay. The San Diego Intl. Airport is also within three miles of the Center.

The 2013 edition of Lightfair will take place at the Pennsylvania Convention Center in Philadelphia, with Pre-Conference programming April 21-22 and the Trade Show and Conference running April 23-25.

Cree-Powered LED Bulb Launches at Best Buy The Insignia LED bulb, powered by Cree, is now available exclusively at 1,000 Best Buy stores nationwide. The new bulb was developed in partnership with Dave Carroll.

The Insignia LED light bulb looks like a traditional incandescent light bulb, a familiar shape for consumers, and provides a more ambient, omnidirectional light. Additionally, the bulb offers immediate full brightness when turned on. â&#x20AC;&#x153;It was important to me to create an LED bulb that would solve some of the current pain points for consumers,â&#x20AC;? says Carroll. â&#x20AC;&#x153;Consumers have traditionally resisted other high-efficiency light bulbs due to their unattractive shapes, strange lighting and high costs. Teaming with my Insignia partners at Best Buy and the lighting experts at Cree enabled me to bring a better-quality bulb to market.â&#x20AC;?

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RESIDENTIAL LIGHTING | DECEMBER 2012

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Shown: Jayden line-voltage pendants and Unilume LED undercabinet system

Since the launch of our innovative Unilume LED undercabinet system, customer response and industry accolades have been much appreciated and have JVUĂ&#x201E; YTLK [OL ULLK MVY H [Y\L PUUV]H[PVU PU [OL 3,+ \UKLYJHIPUL[ JH[LNVY` >PUULY VM [OL ¸3PNO[PUN MVY ;VTVYYV^š H^HYK HUK ZLSLJ[LK I` 0,: [V IL MLH[\YLK PU [OLPY 7YVNYLZZ 9LWVY[ <UPS\TL KLSP]LYZ OPNO LMĂ&#x201E; JPLUJ` LHZ` PUZ[HSSH[PVU JVSVY JVUZPZ[LUJ` HUK L]LU PSS\TPUH[PVU Âś ^OPSL LSPTPUH[PUN [YHKP[PVUHS JOHSSLUNLZ Z\JO HZ SPNO[ J\[ VMM OV[ ZWV[Z HUK T\S[P ZOHKV^Z 4VZ[ NYH[PM`PUN HYL V\Y J\Z[VTLYZÂť YLX\LZ[Z MVY L]LU TVYL <UPS\TL VW[PVUZ *VTL ZLL [OL <UPS\TL WYVK\J[ L_[LUZPVUZ ^LÂť]L ILLU LUNPULLYPUN H[ [OL ;LJO 3PNO[PUN :OV^YVVT ;4 K\YPUN +HSSHZ 4HYRL[ 1HU\HY`

Š2012 Tech Lighting. All rights reserved. The â&#x20AC;&#x153;Tech Lightingâ&#x20AC;? graphic is a registered trademark of Tech Lighting.

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THE WIRE

Lighting Pinnacle Winners The Brindille table lamp from Hubbardton Forge.

At the October High Point Market, two lighting companies received Pinnacle Awards from the American Society of Furniture Desginers (ASFD): Hubbardton Forge won in the Green

Dallas International Lighting Market | January 17-21

THOUSANDS OF NEW LIGHTING STYLES HAVE JUST ARRIVED. TIME TO SHINE.

Leaf category for sustainable design and Golden Lighting won in the Lighting category.

Hubbardton Forge’s winning lamp, the Brindille, is made of recycled steel.

The round bar stock is heated to a red-hot temperature then repeatedly hammered with a vintage trip hammer to create its signature organic twig aesthetic.

“It’s an honor to be recognized, for the eighth time, by such a prestigious organization as ASFD for both our design leadership and environmental posture,” says Bruce Hathaway, National Residential Sales Manager for Hubbardton Forge. “We see product design and our ‘green awareness’ as intertwined, fundamental foundations of Hubbardton Forge.

It’s who we are as a company.

Winning the Green Leaf Pinnacle Award is confirmation that our environmental stewardship is critically important at every level of our decision-making process.”

Golden Lighting’s winning chandelier, Autumn Twilight, features steel branches sculpted with crystal to create a forest canopy, and faceted amber-tinted crystal beads and leaves that glisten when illuminated.

“We are extremely excited by this achievement,” says Danielle Dzurik, Product Development Manager at Golden Lighting.

“This award demonstrates that Golden Lighting is committed to producing creative lighting designs for our customers.

But more importantly, it has inspired us to continue developing innovative lighting, and encouraged us to push the boundaries of conventional lighting design.”

214.744.7444 | www.dallasmarketcenter.com 56

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

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THE WIRE

WHO’S WHO NICOR Lighting has hired Kristean Alcocer as the Eastern Regional Sales Manager. He comes to the company ALCOCER with extensive experience in lighting, electronics manufacturing, distribution and sales.

Louie Morales has joined Progress Lighting as Commercial Product Manager. He is responsible for MORALES all aspects of the company’s commercial products,

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RESIDENTIAL LIGHTING | DECEMBER 2012

including recessed, track and linear fluorescent categories.

Francisco Garza is MaxLite’s new Product Marketing Manager. Garza’s current responsibilities include helping design and launch new lighting fixtures, lamps, ballasts and controls, as well as modifying existing products in the line.

Generation Brands has promoted and hired several employees. Matt Vollmer has been promoted to President of Sea Gull Lighting; Steve Hurley has been promoted to Vollmer’s Vice President of Sales position for Tech Lighting and LBL Lighting; Brian Lintner

VOLLMER

HURLEY

has been named Director of Product Development and Design for Sea Gull; Srinivasa Krishna is now Sea Gull ’s Director of Sales Operations; Keith Conley was appointed Regional Sales Manager in a new region; Mark Urban has been hired as the Product Development and Sales Manager for Monte Carlo Fan Co.; and Kevin M. Fagan has been hired in the newly created position of Vice President of Engineering for Generation Brands.

www.ResidentialLighting.com

FRIDAY, JANUARY 18 AT 6:00 PM : HINKLEY PARTY Rock out with Hinkley and enjoy the party of the year with hot Dallas band Identity Theft!

SATURDAY, JANUARY 19 AT 8:00 AM : JAZZ BRUNCH Please note that these events are exclusively for the enjoyment of out reps and our customers.

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Fall Fashions At the October High Point Market, an unofficial Friday start kicked off a full week of product launches, first-time exhibitions and fresh events, like Carolina-flavored Local ART. The show’s “Fashion Focus” theme connected apparel with home décor, which was underscored by a number of designer appearances.

1. Susan Inglis from the Sustainable Furnishings Council with Mark Phillips at the Phillips Collection mixer.

2. Andrew Palecek (left) with Jeffrey Alan Marks at the press breakfast to introduce Marks’ new furniture and accessories line for Palecek.

3

3. Luca Filice (right) of Prima Lighting, Vaughan, ON, met designer Barry Dixon at Dixon’s launch for Arteriors Home.

4. Rob Warrington (middle), CEO of Solaria Lighting, snipped the ribbon for the company’s new Suites at Market Square space while Karen LaMassonne (second from left), Bennett Walton, and IMC’s Laura McSorley (left) and Rhonda Jackson joined in.

5. Lisa Kahn (left) introduced her new collection for Chelsea House, and winning High Point Market Style Spotter Lisa Mende was quick to tag a mirror as a favorite.

6. (From left) ART’s Sharon Davis, Littman Group’s Kellee Hollenback and Light by Design’s Vanessa Turney with one of High Point’s finest at the new Local ART event.

4

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RESIDENTIAL LIGHTING | DECEMBER 2012

7. (From left) Fashion designers Christian Siriano and Lela Rose, and interior designer Thom Filicia spoke at a lively press breakfast about the intersection between fashion and home furnishings. www.ResidentialLighting.com

ILLUMINATIONS

One for the Ages Eunice Noell-Waggoner advises about lighting design that respects seniors’ growing desire to “age in place.”

Residential Lighting: What lighting functionalities do we need for an aging population?

Eunice Noell-Waggoner: The key words are quantity and quality. Let’s explore quality first. What a young person might describe as “sparkling,” an older person would describe as “glare” — enemy number one for aging eyes. So ”attractive” and ”functional” will have totally different meanings for your older customers. All light sources must be shielded with a shade or a diffuser — no exposed bulbs.

Quality of light includes even and consistent ambient light levels throughout the home with the addition of task lighting. The dramatic effect of high-contrast lighting won’t be appreciated by older people.

A higher quantity of light is needed because only one-third to one-fifth of the light reaches the retina as compared to younger people.

RL: What output are we talking about? Is color important?

ENW: What’s important to an older person is the amount of light in the space, measured in footcandles with a light meter. With a light meter, every showroom could become a mini lighting lab. The recommended light level for ambient light is 30fc — measured at 30 inches above the floor with the photocell of the light meter facing the ceiling. Measure the lighting in the showroom at different locations so your customers can experience what works best for them.

Color is now a very important

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RESIDENTIAL LIGHTING | DECEMBER 2012

What a young person might describe as ’sparkling,’ an older person would describe as ’glare.’

topic. Scientific research over the last 12 years has brought a new understanding about the importance of having high levels of cool light, like daylight, during the day and low levels of warm amber light at night. Changing the color of light at night is needed to promote sleep. Older people have a high percentage of sleep disorders, so this is very important. The pathway to and from the bedroom and bathroom, and in the bathroom, must have night lighting that is amber.

RL: What opportunities exist to cater to aging eyes?

ENW: The simple fact is that older eyes need more light. To provide the quality mentioned above, the lighting must be uniform, which means more lighting fixtures.

Downlights alone are not enough.

Additional lighting must be provided to light the ceilings and walls. Think in terms of lighting the spatial volume, not just the floor. Using direct-indirect lighting is a common strategy in offices

and commercial buildings — seniors would benefit from this same strategy.

Consider all the possibilities where lighting could be built on top of kitchen cabinets, above bookcases, inside cupboards. Adding more layers of light provides flexibility in a space and satisfies the demands of task lighting.

The best showroom, if space allows, has small vignettes of key areas of the home — kitchen counters, dining areas, bathrooms — with various lighting options so the customer can find the right combination that works for them.

RL: What are some do’s and don’ts for manufacturers?

ENW: Think beyond single use.

Re-think the dining table fixture.

Seniors use the table to read the newspaper, pay bills, eat meals and occasionally entertain. LEDs make it possible to provide indirect up-light to light the space and additional downlight for reading tasks, while providing an elegant fixture to set the tone for the room. Incorporate LED amber night-lights into wall sconces and vanity lights with occupancy sensors or small astronomical timers to automatically turn the light on when needed.

www.ResidentialLighting.com

THINK BUSINESS

Rest Easy What’s keeping you up at night? Mark Richardson has suggestions for putting things in proper perspective.

W

hile most of my business advice pertains to what you do or think about during the workday, sometimes a better question to ask is: “What keeps you up at night?” Or, more accurately, what wakes you up at night and makes it tough to go back to sleep?

In a recent survey of businesses in the remodeling market that were asked this question, more than 50 percent cited “uncertainty about the future.” Uncertainty about the stock market causes investors to be more conservative. Uncertainly about the weather effects what we wear.

Uncertainty is simply not knowing if the assumptions we make will apply in the future. In business, uncertainty is a tough place to be.

A low level of fear is healthy for a business and all of us personally. It can keep us sharper and help us not take for granted what we do. I also feel we all need to be rational and play the odds. But here are tips to help you frame the subject of uncertainty:

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RESIDENTIAL LIGHTING | DECEMBER 2012

Focus on the facts, not just the emotions and feelings. Your emotions are important but can keep you from being rational about the future. For example, you know that your prospects value their most important asset, their home. Their home is not going to improve itself. It is a question of when and with whom, not whether they will improve the lighting in their home. So you need to be more aggressive in your efforts to get the opportunities and convince your prospective clients that an update is not only good, but also necessary so “their home does not die.” Now is a great time to remodel. With low interest rates and uncertainty in the stock market, what better place is there to plant a few dollars?

Play the odds. If you know that past clients are a good source of new business, then you may want to pursue more marketing strategies wrapped around past clients. If you are thinking about launching a new product or service, you may want to

take a little more time to flesh it out before pulling the trigger. Again, what you want to do in more uncertain times is to increase your odds for success, not hide under your bed.

Think about the flip side. Write down all the things that uncertainty brings: your business not growing; your team becoming disillusioned; your frustration from not doing or trying new things, etc. Then follow up by writing down a question I often ask myself: “What is the worst thing that can happen?” This list will show that the worst is not so bad, and it can help you to pick the winners. This exercise brings conviction and confidence.

None of us has a crystal ball and I do not believe in psychics. It is the business leader’s job to be the guiding light and help make sense out of uncertain times. It is your job to make the right decisions regardless of uncertainty. It is the business leader’s job to inspire others and reduce some of the fog and fear they have for the future.

This is not easy, but is extremely important to not only survive but also to thrive.

Mark Richardson is a member of the NAHB Remodeling Hall of Fame and a Fellow at Harvard University’s Joint Center for Housing Studies.

He is the author of the best-selling book “How Fit Is Your Business” and the justreleased “Business Themes to Live By.”

www.ResidentialLighting.com

Hunt no further.

N

ow for the ďŹ rst time, the wild at heart can light their living spaces with a tiger-striped crystal chandelier.

The Jungle Collection by Preciosa will debut in Dallas this July, in perfect harmony with the fashion craze for jungle themes.

There are two design families. Sleek and tawny Bengal Tiger works well with neutral and earth tones. Black and white Siberian Tiger (pictured) holds its own among bold colors.

These chandeliers achieve a new sensuous minimalism.The design is highly disciplined, but the spirit remains untamed.

The chandeliers are formed of authentic Czech crystal, mouth blown and handcut at Preciosa, and ornamented with Austrian-inspired optic crystal pendeloques.The designs are original to Preciosa, Czechoslovakiaâ&#x20AC;&#x2122;s largest and oldest manufacturer of crystal chandeliers. Stop by and see The Jungle Collection at our Dallas showroom.

AUTHENTIC CZECH CRYSTAL FROM THE SOURCEâ&#x201E;˘ Š 0RECIOSA 53! s .EPPERHAN !VE 9ONKERS .9 s 4EL s WWW PRECIOSAUSA COM

POINT OF SALE

Switching It Up Successful lighting showrooms share their secrets for selling switches and dimmers. design, 32 finish options and seven unique interface designs, including a switch that uses touch-screen technology to power lights on and off. “[We designed Adorne] to help homeowners view switches and outlets not as eyesores to work around, but as beautiful yet functional design features that complement their décor and elevate the style of any room,” says Mario Gonzalez, Vice President of Marketing for the Adorne Collection.

Legrand applies the same concept to the Adorne display and marketing materials it offers its retail partners.

Designed to be attractive as well as approachable, the display allows customers to interact with the switches and dimmers and to get a feel for what they can do. That interactivity is key to selling switches effectively.

Just ask Outside (From left) Connecticut Lighting Centers’ Outside Sales Manager Jim Sales Meltzer and Vice President Neil Fleisher show off their Five-Star Showroom Manager of the Year Award from Lutron, given for the retailer’s innovative lighting controls display. Allied Lighting and M&M Lighting are also listed among Jim Lutron’s top-performing showrooms.

Meltzer of Connecswitches are smarter and more fashion- ticut Lighting Centers, where displays begin with the simplest models up to forward. And companies continue to push the envelope in terms of form and full home automation.

“Everything we have is workable, function. Most recently, Legrand shook and we encourage customers to spend up the category with its new Adorne line, which features a distinctive square time with the products and to play Front-of-house displays are prime real estate for any lighting retailer. But at Connecticut Lighting Centers in Hartford, CT, switches and dimmers — not decorative products — greet folks as they enter.

“The first thing you see is a Lutron display [with interactive] switches, shades and controls for home automation,” says David Director, President of Connecticut Lighting Centers. “Decorative lighting is decorative lighting, but how we control that light is what’s exciting and new.”

More and more lighting retailers are beginning to recognize the profit potential of this category. Once a simple wall plate with a lever, today’s

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RESIDENTIAL LIGHTING | DECEMBER 2012

around with them,” Meltzer says.

Customers who visit Costa Mesa, CA’s Allied Lighting can see what switches and other lighting controls do to create different looks in a full-scale kitchen. The retailer’s 1,500-square-foot Light Lab has become a destination for homeowners, as well as builders, contractors and interior designers.

“We sell sophisticated lighting controls, including switches and dimmers,” says General Manager Robert Hertzberg. “When people experience first-hand how those products completely transform a room, it becomes a no-brainer for them.”

While aesthetic attributes may be enough to close a sale, retailers would be remiss if they ignored switches’ energy-efficiency story, says Bryan Biga, National Showroom Manager for Lutron. “Explaining the benefits of switches and other lighting controls from an energy-savings perspective gives consumers another side of the story, and an important one at that.”

To make the most of switches on the showroom floor, category veterans like M&M Lighting’s Allan Margolin say it’s got to be all or nothing.

“As a showroom owner, if you’re going to sell lighting controls, you have to commit to it,” he says. “You have to be excited about the product and stay up-to-date on the latest innovations.

You also have to give your sales staff the proper training, and you have to actually stock the product.”

Director agrees. “You’re either in it or you’re not. It’s a commitment, but we feel it’s an integral part of the lighting business, so it’s important for us to be all in.” — Jennifer Pinto

www.ResidentialLighting.com

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©2012 Feiss and Monte Carlo, Feiss is a registered trademark of Murray Feiss. Monte Carlo is a registered trademark of Monte Carlo.

Generation Brandsâ&#x201E;¢

DESIGN FORUM

Million Dollar Baby Designer and Bravo TV star Jeffrey Alan Marks brings warmth and value to his new line for Palecek.

Marks: My process for designing a light is always dependent on the location where it’s going. Often times, I re-work vintage fixtures by changing scale, finishes, and bulb locations so that they fit the room they are designed for, and so they throw discreet but ample light.

I’m inspired by nature. I know it sounds cliché, but I get my best ideas when I’m out hiking or at the beach. I also read every European design magazine and book I can find. They do

68

RESIDENTIAL LIGHTING | DECEMBER 2012

I’m far more traditional than I am things differently in Europe. I like to contemporary. translate the European sensibility to The number-one thing affecting American design. We have much design right now is cost. People more space and different light, so need to feel that they’re getting what works in Europe does not value. Frivolous spending is gone, so necessarily work here. A lot products need real value in terms of needs to be adjusted, and that’s quality, look, innovation and function. a fun process.

Every kitchen you see has a pair You can’t compare marketof industrial lanterns hanging driven design to art-driven over the island. I’m design. It’s not an artist’s bored with that look. prerogative to be I wanted to create commercial. You something that was have to decide warm, textured what you want and simple. So I to be. If you’re designed a handgoing to be an woven pendant artist, be an light in reaction artist. For me, to the industrial form follows lighting so function — fashionable always has, now. The always will.

Green Oaks As far pendant has as style is very clean concerned, lines. The traditional and woven shade contemporary lets tiny bits are so of light shine much more through, making interesting A favorite from the High Point Market launch of it stunning together than Jeffrey Alan Marks by Palecek, the Green Oaks pendant (above) is a hand-woven design from the at night. The separate.

Palo Alto Collection. Marks’ La Jolla Collection for woven rope I don’t like Palecek has the flavor of a luxurious beach house, cord makes clinical modern with inviting textures like the Sea Ridge table lamp (left). www.palecek.com it even more interiors. handcrafted, But I feel a which makes it traditional space with no reference to modern-day feel special. This piece is hand-woven by artisans, and that to me adds value living is equally strange, unless you’re — and charm. in an 18th Century castle in England.

www.ResidentialLighting.com

ST YLE WE LIKE

welcome home With the housing market showing slow signs of recovery, a home ”hanging in the balance” is no longer an ominous reminder of recessionary woes but a playful pendant concept from Australia’s Autumn Products.

Hut fixtures are made from powdercoated steel and acrylic that slots together without screws, which is refreshing since we’ve been screwed enough lately, thank you very much. www.autumnproducts.com.au

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RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

TM

Proprietary LED Lighting Systems by Holtkoetter International, Inc. for table, floor, wall & ceiling applications www.holtkoetter.com

GUIDE

TO THE

dallas market 2013 kicks off with Texas-sized excitement at the Dallas Intl. Lighting Market, Jan. 17-21. Celebrity appearances enhance the star power of lighting’s biggest buying event of the year, which will feature plenty of new showrooms as well. We’ll help you get the lay of the land with handy floor plan maps, event highlights and plenty of products to preview.

Access Lighting 3939 Alico Industries 3664

Focalor 3656-06 Forecast 3101

Osram Sylvania 3656-02 Philips Consumer Luminaires 3101

Ambience/Metropolitan 3783

H.A. Framburg 3915

PLC Lighting 3525

Arroyo Craftsman 3915

Fredrick Ramond 3210

Preciosa 3935

Gaddis Contractors 3862

Progress Lighting 3840

Hinkley Lighting 3210

Quoizel 3200

House of Troy 3915

Quorum Intl. 3004, 3111

Hudson Valley Lighting 3902

Recesso Lights 3656-06

Artcraft 3501 Arteriors Home WTC 301-3 Avenue Lighting 3656-08 Bazz Inc. 3832 Besa Lighting 3006

Illuminati Lighting USA 3109

Regency Ceiling Fans 3915

Bethel Intl. 3220

Iris Crystal 3941

SLV Lighting 3656-01

Bruck Lighting 3309

James R. Moder Crystal Chandelier WTC 303-1

Spectrum Shared Lighting Gallery 3656

Bulbrite 3351 Capital Lighting 3931 Corbett Lighting 3902

Justice Design Group 3920 Kalco Lighting 3303

Stone Lighting 3327 Thomas Lighting 3101 Toltec Co. 3343

Crystorama 3503

LBL Lighting 3925

Trans Globe Lighting 3616

Cutting Edge Industries 3531

Lights Up! 3656-03, 3656-04

Troy-CSL 3902

Dimond 3606 Élan 3519 Elegant Lighting 3050 ELK Lighting 3606 Emerson 3907 ET2 3905 72

RESIDENTIAL LIGHTING | DECEMBER 2012

Luminance 3135

Van Teal 3060

Lutron 3301

Vaxcel Intl. 3942

Maxim Lighting 3901

Viz Glass 3656-07

Minka Lavery/Minka Aire 3725

WAC Lighting 3934

Nora Lighting 3709 Northeast Lantern 3800

Wila Lighting 3309 Worldwide Lighting 3420 www.ResidentialLighting.com

TRADE MART 3RD FLOOR H.A. Framburg/ House of Troy/Arroyo Craftsman/ Regency Fans

LBL Lighting

Preciosa WAC Lighting

ET2 Hudson Valley/ Corbett Lighting/ Troy-CSL Maxim Lighting

Vaxcel Intl.

Freight Elevators

Gaddis Contractors

Lighting Showroom

Iris Crystal Lighting Showroom

3832 Lighting Showroom

Bazz Inc.

Northeast Lantern

Minka Lavery/Minka Aire Ambience/ Metropolitan

Nora Lighting

Ă&#x2030;lan A Kichler Company

Trans Globe Imports

Artcraft

3531

Cutting Edge Industries Lite Tops

ELK Lighting/Dimond

Lighting Showroom

Spectrum Shared Lighting Gallery/ Avenue Lighting/ Viz Glass

Lighting Showroom

Bruck/ Wila 3220 Bethel Intl.

3327 Stone Lighting

Lighting Showroom

Worldwide Lighting

Tongfang Lemnis

3143

Lighting Showroom

3109 Illuminati Lighting USA

Philips Consumer Luminaires North America/ Thomas Lighting/ Forecast

Hinkley Lighting/Fredrick Ramond Van Teal

Luminance

3111 Quorum Intl.

James R. Moder Crystal Chandelier Inc.

Arteriors Home

Quorum Intl.

www.ResidentialLighting.com

Besa Lighting

Elegant Lighting

DECEMBER 2012 | RESIDENTIAL LIGHTING

73

TRADE MART 4TH FLOOR

4929 Hunter Fan Co./Prestige/ Casablanca Fan Co.

Allegri

4931 Trend Lighting

Adesso

4926 Schonbek Worldwide Lighting/ Swarovski

4902 Ellington Fans/ Jeremiah Lighting/ Craftmade

Savoy House

Fanimation

Lighting Showroom

Z-Lite

Kenroy Home

Livex Lighting

Lighting Showroom

Monter Lite

Lighting Showroom

Lighting Showroom Paulmann Ltg.

Morlee Lampshade

Lighting Showroom

Star Fire Crystal

Lighting Showroom

Lighting Showroom

Lighting Showroom

Lighting Showroom

Edge Lighting

Varaluz

Holtkรถtter

4408

Lite Master

Forte Lighting

Lighting Showroom

Lighting Showroom

Cristalstrass

DVI Lighting Lighting Showroom

Feiss/Monte Carlo Fan Co.

Lighting Showroom

Lighting Showroom

74

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

ALA SEMINARS The American Lighting Assn. (ALA) will offer a series of educational events in its conveniently located Seminar Cetner, WTC 345. For more information, contact Nicole Juneau, njuneau@americanlightingassoc.com.

Friday, Jan. 18 8-9:30 a.m.: Demystifying Low Voltage Landscape Lighting Richard Alan, CLMR 4-5:30 p.m.: How to Create Beautiful Kitchens and Baths With LED Lighting Nick Senofsky Saturday, Jan. 19 8-9:30 a.m.: Lighting a Contemporary Custom Home Daniel L. Blitzer Noon-1:30 p.m: How to Sell Energy-Efficient Lighting Daniel L. Blitzer

SHOWROOM IDEASHARE

HGTV’S JOHN GIDDING The Role of Accessories in Curb Appeal Saturday, Jan. 19, 10 a.m.

WTC Hall of Nations Join John Gidding, designer and host of HGTV’s ”Curb Appeal: The Block,” as he shares behind-thescenes secrets for boosting curb appeal using decorative accessories, as well as real-life examples from his private design firm, John Gidding Design Inc. Co-sponsored by Dallas Market Center and ART - The Creative Home Furnishings Network.

24TH ARTS AWARDS Recognizing home accessories retailers, manufacturers, designers and sales representatives, the ARTS Awards will be held on Saturday, Jan. 19, 6:30 p.m. Presented by ART The Creative Home Furnishings Network and the Dallas Market Center, the ARTS Awards will once again return to the Khmer Ballroom at the Hilton Anatole Hotel and feature elegant enhancements courtesy of sponsor Swarovski Elements.

The event will be hosted this year by HGTV designer John Gidding and the program will include a new Visionary Award, presented to ART charity partner Dwell With Dignity. Uttermost’s Cooper family will receive this year’s Academy of Achievement Award.

Single tickets may be purchased for $150 ($125 for ART members) or tables of 10 may be reserved for $1,500 ($1,125 for ART members).

For more information, visit www.accessoriesresourceteam.org.

will host the fourth Showroom IdeaShare, a roundtable discussion for lighting retailers. The dialogue will be driven by anonymous questions submitted by participants.

Space is limited, so please RSVP to Sharon Davis at sharonjdavisnc@

earthlink.net or Laura Van Zeyl at Lvanzeyl@sgcmail.com to reserve your seat. ART membership is not required to participate, but with ART Card specials for members throughout the Dallas Total Home & Gift Market, you may want to consider joining.

Fanimation 4943

Matthews Fan Co. 4737

■ Allegri 4915

Feiss 4010

Monte Carlo Fan Co. 4010

American Brass & Crystal 4503

Fine Art Lamps 4808

Monter Lite 4733

American Lighting 4745

Forte Lighting 4400

Morlee Lampshade Co. 4517

Cal Lighting 4323

Glow Lighting 4319

Casablanca Fan Co. 4929

Golden Lighting 4909

The Coppersmith 4941

Holtkötter 4600

Thursday, Jan. 17, 3 p.m.

WTC 166 Residential Lighting and ART - The Creative Home Furnishings Network

Adesso 4906

Craftmade 4902 Cristalstrass 4408 Dainolite 4303

Nuvo Lighting 4942 Paulmann Lighting 4525 Satco Products 4942

Hubbardton Forge 4921

Savoy House 4901

Hunter Fan Co. 4929

Schonbek Worldwide Lighting 4926

Jeremiah Lighting 4902

Star Fire Crystal 4509

Dolan Designs 4903

Jesco Lighting 4313

Stonegate Designs 4701

DVI Lighting 4301

Kendal Lighting 4739

Swarovski 4926

Edge Lighting 4515

Kenroy Home 4707

Tech Lighting 4705

Kichler 4103

Trend Lighting 4931

EGLO 4916 Ellington 4902

Lite Master 4311

Varaluz 4507

Eurofase 4002

Lite Source 4804

Z-Lite 4945

Eurofase Classics 4002 www.ResidentialLighting.com

Livex Lighting 4729 DECEMBER 2012 | RESIDENTIAL LIGHTING

75

WORLD TRADE CENTER 3RD FLOOR

3060 Lighting Showroom

Arteriors Home Melrose Intl.

Melrose Intl.

303-5

303-7

Lighting Showroom

Lighting Showroom Lighting Showroom

326 Gift Showroom

Reliant Ribbon

Park Hill Collections

Impact Crystal & Home

Park Hill Collections

Lighting Showroom Lighting Showroom

Lighting Showroom

322 Kraft Klub

320 Gift Showroom

Lighting Showroom

Couronne Co. Lighting Showroom Lighting Showroom

Primitives by Kathy

321 C&F Enterprises

344 Gift Showroom The Round Top Collection

339 Gift Showroom

D. Stevens

Lighting Showroom

Molly ‘n Me Gift Showroom

Rawe Mills

Gift Showroom

Lighting Showroom

Sullivan’s Inc.

Lighting Showroom

Gift Showroom

Santa’s Own

Omni Sales & Marketing Group

American Lighting Assn. 345

Inconjunction Inc. 348

Park Hill Collections 318

Arteriors Home 301-3

Primitives by Kathy 334

Autograph Foliages 398

James R. Moder Crystal Chandelier 303-1

Bearington Collection 360

Katherine’s Collection 386

Raz Imports 340

C&F Enterprises 321

Kraft Klub 322

Reliant Ribbon 308

Couronne Co. 330

Melrose Intl. 310

Robert Abbey 305-1

D. Stevens 352

Molly ’n Me 358

The Round Top Collection 346

Dale Tiffany 309-1

Old World Christmas 332

Santa’s Own 392

Impact Crystal & Home 304

Omni Sales & Marketing 331, 333

Sullivan’s Inc. 394

76

RESIDENTIAL LIGHTING | DECEMBER 2012

Rawe Mills 376

www.ResidentialLighting.com

LED Energy Solutions Nora Lightingâ&#x20AC;ŚIlluminating the future Visit our new showroom DALLAS TRADE MART #3709

Diamond Series LED Downlights 4", 5" & 6" up to 1000 lumens

LED Puck Lights 210 lumens each - Linkable

LED Bravo and LED Under Cabinet 120V Dimmable, Integral Driver

LED Track

LED Lightbar Plus Up to 425 lumens per foot

Die-Cast LED Mini Step Lights

LED Pendants

LED Tape Light RGB, Standard, Hy-Brite and High Output

Excellence since 1989

Te l 8 0 0 . 6 8 6 . 6 6 7 2

www.noralighting.com

LED Nora Rail

RoHS COMPLIANT

2008

WET

WORLD TRADE CENTER 10TH FLOOR

MSM4 Imports

Currey & Co.

Yosemite Home Decor

10087 Home Accents Showroom

Home Accents Showroom

Home Accents Showroom

Ashton Wall Decor

Decorative Arts Intl.

Home Accents Showroom

Somerset Studios Inc.

10014 Bill Reiman & Assoc./ Pacific Coast Lighting

Daria Persian Rugs & Antiques

Beau Artiste

Papila Designs

Design Showroom

Design Showroom

Santangelo Lighting & Design

Design Showroom

Roadrunners Shared Showroom

Ambiance Home Décor

Stylecraft Home Collection

Groovy Stuff

Home Accents Showroom

Home Accents Showroom

Home Accents Showroom

Ambiance Home Decor 10025

Foster’s Point 10076

American Lighting Assn. 10046

Fourteenth Colony Lighting 10016

Somerset Studios Inc. 10011

Ashton Fine Arts 10009

Groovystuff 10027

Stylecraft Home Collection 10074

Beau Artiste 10015

Lloyd Humphries 10062, 10080

Taylor’s on Ten 10010, 10034

Bill Reiman & Assoc. 10014

MSM4 Imports 10006

Touch of Silk 10058

Caravanserai 10055

Oriental Danny 10018

Uttermost 10021, 10051

Currey & Co. 10000

Pacific Coast Lighting 10014

Daria Persian Rugs & Antiques 10057

Papila Designs 10052

Decorative Arts Intl. 10040

Roadrunners Shared Showroom 10047

East Enterprises 10063

Robert Koerth & Assoc. 10030

78

RESIDENTIAL LIGHTING | DECEMBER 2012

Santangelo Lighting & Design 10060

Vista Fine Arts 10033 Yosemite Home Decor 10085

www.ResidentialLighting.com

PRODUCT PREVIEW

eARTCRAFT Retro metal spheres are back in style. This design comes in multiple configurations and is available in three finishes: Black, White and Chrome.

TM 3501. www.artcraftlighting.com

eCORBETT LIGHTING The Sublime pendant is suspended from generously sized links. A ring spans the fixture, while a spearshaped smoke crystal diffuser provides a focal point. TM 3902. www.corbettlighting.com

eKALCO The New Haven Collection’s recycled burlwood accents and shades create a lovely glow suitable for any space. The collection consists of a chandelier, mini pendant (shown), two flush mounts, a single-light sconce and two bath fixtures. They are all offered in a variety of finishes.

TM 3303. www.kalco.com

eFEISS Finished in Dark Antique Brass, the Urban Renewal lamp is inspired by the Industrial Revolution.

Featuring reproduction pieces from old factories, Urban Renewal adds an industrial-inspired aesthetic to any home. The lamp adjusts in height from 24¼ inches to 26¾ inches.

TM 4010. www.feiss.com 80

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

PRODUCT PREVIEW ePHILIPS CONSUMER LUMINAIRES The slick, cool glossiness of the Black (shown) and White Sophia pendants creates a stunning contrast to the matte gold inner finish. This distinct form offers an unexpected level of sophistication as a result.

TM 3101. www.philipsluminaires.com

cHINKLEY LIGHTING The Splendor Collection combines modern and traditional elements. Shown in Brushed Nickel, the ž-inch square arms and center column are balanced by a large solid metal ball finial and thick etched-glass bobeches.

TM 3210. www.hinkleylighting.com

eCOUTURE The base of the Solana table lamp is made of natural acacia wood and the coral is cast resin in Chalk White.

Itâ&#x20AC;&#x2122;s topped with an off-white linen shade and is 36 inches tall. WTC 536. www.couturelamps.com

EUROFASE f The Volante is constructed with three tiers of luxury. The fixture is decorated with white silk shades, hundreds of crystal adornments and a detailed frame with a silver finish. TM 4002. www.eurofase.com

eNORA LIGHTING Nicolas, a new series of hand-blown Italian art glass pendants, accepts a wide range of light sources, including 10W LED with dimmable drivers. Textural metal shavings are embedded in multiple layers of glass, creating patterns, swirls and tonal variations in Granite Brown, White and Amber.

TM 3709. www.noralighting.com 82

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

PRODUCT PREVIEW

ELLINGTON FANS c The massive 54-inch Centric fan illuminates a room with both up and down light. Shown in the Black Chrome finish, Centric is sold with a remote control. TM 4902. www.ellingtonfans.com

PACIFIC COAST LIGHTING f With a natural design motif and hand-applied beige-almond finish, the versatile Artichoke Collection bridges tropical and traditional styles, making it one of the companyâ&#x20AC;&#x2122;s top sellers. WTC 10014. www.pacificcoastlighting.com

VAXCEL INTL. c With a contemporary rustic design, the Meritage Collection features a Black Iron-finished frame accented with Charred Wood. Pillar candle-style glass adds an element of drama, making this piece perfect for any rustic or transitional home.

It measures 28 inches wide and 29 inches tall.

TM 3942. www.vaxcelusa.com

cROBERT ABBEY

ACCESS LIGHTING c The Rain Collection of contemporary LED pendants and chandeliers is inspired by the wonderment and fluidity of falling rain. Equipped with both functional and ambient lighting via the companyâ&#x20AC;&#x2122;s new innovative LED board design.

TM 3939. www.accesslighting.com 84

RESIDENTIAL LIGHTING | DECEMBER 2012

The Edwin table lamp features a Polished Nickel finish and Dark Walnut base. The Bisque Linen shade has a self-fabric top diffuser and houses two 60W max bulbs.

WTC 305-1. www.robertabbey.com

www.ResidentialLighting.com

PRODUCT PREVIEW

AVENUE LIGHTING c The Ventura Blvd. Collection, designed by Victor Titizian, also includes a round flush mount, wall sconce or portable lamp version. TM 3656-08. www.avenuelighting.com

eADESSO The Sedona table lantern is part of a collection that features natural cork shades and walnut-finished wood bases. The table lantern is 13 inches high and 7 inches square with a 1-inch tall base. TM 4906. www.adessohome.com.

CURREY & CO. f The Farouche lantern is made of wrought iron and shell with a Natural and Coral White finish. It has four lights and measures 23 inches in diameter and 34 inches high. WTC 10000. www.curreycodealers.com

eEDGE LIGHTING BULBRITE c Meticulously handcrafted to preserve the look of early 20th Century lighting, MiniNostalgic Collection bulbs have an antique finish, defined steeple and intricate filament design to show off within indoor or outdoor transparent fixtures. MiniNostalgic 25W Thread Filament ST15 Candelabra Base (E12) is shown.

TM 3351. www.bulbrite.com 86

RESIDENTIAL LIGHTING | DECEMBER 2012

The Audrey Vanity AC LED fixture features a lambertian white diffuser, which provides uniform light without “hot spots.” It contains very warm white, high-CRI (80+) LEDs and is sold in 3-inch increments from 12 inches up to 72 inches. TM 4515. www.edgelighting.com

www.ResidentialLighting.com

WONDERS. NEVER CEASE. “Lighting has always been like a second family to me, so my induction into the ALA Hall of Fame was a true honor. It meant so much to be recognized by those I hold in such high regard. Please accept my most humble thanks. And join me in the Varaluz/Alternating Current showroom where I can say thank-you in person this January.”

– Harry Kallick 702-792-6900 WWW.VARALUZ.COM INFO@VARALUZ.COM LAS VEGAS - DALLAS - MANILA

PRODUCT PREVIEW

REGENCY CEILING FANS c eFLAMBEAU The Birdland three-light candelabra features a two-tiered metal mounting in a Gold-Leafed finish that supports an ebony and beige patina column.

Three striped, curved arms have red and beige decorative spheres and bobeches adorned with hanging crystal drops. Designed by Paul Grüer. WTC 10014. www.flambeaulighting.com

Regal decorative accents on the Coronado’s motor housing and ornate blade arms are enhanced by the included wide designer blades. The supplemental lighting from the uplight creates a distinctive effect. The model is Select Touch compatible and remote-control adaptable, allowing independent dimming control of uplight and optional lower light. TM 3915. www.regencyfan.com

LBL LIGHTING d Made of stainless steel, the Era wall sconce has an acrylic diffuser that allows textures of light to shine through its intricately-etched, asymmetrical pattern. Available in CFL or LED, it measures 11 inches high, 10 inches wide and 4¼ inches deep where it curves outward.

TM 3925. www.lbllighting.com

SATCO PRODUCTS c LUTRON ELECTRONICS c The Maestro Dual Voltage Occupancy/Vacancy Sensing Switch works with all bulb types and either 120V or 277V applications, requires no neutral wire, and can be quickly and easily installed without the need for sophisticated programming or additional wiring. It features innovative, proprietary sensing technology to ensure lights stay on when the room is occupied and ambient light detect, which senses light in the room and only turns lights on when needed. TM 3301. www.lutron.com

88

RESIDENTIAL LIGHTING | DECEMBER 2012

KolourOne Panel Array 2.0 LED PAR lamps were designed from the ground up with longer throw distances, sleeker designs for tight spaces, higher lumen output and Energy Star ® qualification.

PAR30 short and long neck models shown here. TM 4942. www.satco.com

www.ResidentialLighting.com

212-736-4440

www.adessohome.com

Visit us in DALLAS - TM4906

PRODUCT PREVIEW WAC LIGHTING f With a silhouette originally designed as a functional fixture for stairwells, sheds and machine shops, the Bristol LED pendant blends the industrial look of yesterday with the technology of tomorrow. This well-proportioned, simple design is handcrafted with a beautiful Bronze finish. TM 3934. www.waclighting.com

NUVO c Trax, just one family in the companyâ&#x20AC;&#x2122;s Inspire LED Collection, makes both an elegant and efficient statement, using less than 15W. All Inspire fixtures use the KolourOne Motivation LED light engine. TM 4942. www.satco.com

CRAFTMADE d The Corona fan pairs crystal elements with a Bronze metal finish to turn a powerful sixspeed, 52-inch fan with an energy-efficient DC motor into an elegant fashion statement. TM 4902. www.craftmade.com

PROGRESS LIGHTING d Featuring a frame of looped rectangular tubing, Coupe is an energy-efficient fixture with an etched glass diffuser on the inside. Pendants can be mounted or stem-hung. TM 3840. www.progresslighting.com

ALLEGRI c The contemporary geometry of crystals in the Vermeer wall sconce reflect dazzling patterns on the wall. The collection also contains a chandelier and a flush mount ceiling fixture, and is offered in a Chrome finish as well as Black Pearl. TM 4915. www.allegricrystal.com 90

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PRODUCT PREVIEW ELK LIGHTING f

eSAVOY HOUSE The six-light Abagail entry light boasts a vintage-inspired forged black birdcage paired with faceted crystal pendalogues.

This collection also has two chandeliers, a sconce and two boutique pendants.

TM 4901. www.savoyhouse.com

The Jorgenson Collection was designed using solid wood that emulates the tapered angle of fine furniture legs and angular metalwork that complements its sleek style. Choose between two combinations of taupe wood, Polished Nickel metalwork and champagne fabric shades (shown), or mahogany-finished wood, Satin Brass metalwork and tan crosshatch textured linen shades.

TM 3606. www.elklighting.com

QUOIZEL c The Mercer pendant features mercury glass and a Polished Chrome finish. It measures 9 inches tall and 7½ inches wide, and comes with two 6-inch and two 12-inch rods.

TM 3200. www.quoizel.com

eELEGANT LIGHTING The Elite Class line of crystal chandeliers is new for the Dallas Market. It features Swarovski Elements with a brand logo etched onto the facets.

TM 3050. www. elegantlighting.com

LIGHT & LIVING This Dutch accessory line makes its North American debut at 2013 winter markets, including a significant presence in The Mix in Dallas. Among its many lighting offerings: The Granny hanging lamp has a Cream epoxy finish and a 20-inch diameter. WTC 520. www.light-living.com

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PRODUCT PREVIEW

eEMERSON CEILING FANS The Highpointe ceiling fan, now in a Vintage Steel finish, has an architecturally inspired design. The new finish quickly warms with reversible Honey Oak (shown) and Riverwash blades. It has a 54-inch span and an integrated light fixture (shown here in Vintage Cream), which houses two 50W halogen bulbs. TM 3907. www.emersonfans.com

SANTANGELO LIGHTING & DESIGN c The Montecito two-tier chandelier is reminiscent of classic European palaces with a combination of gold and silver leafing applied over a whitewash. It measures 71 inches tall with a 67-inch diameter and has a Golden White finish and White Onyx shade. WTC 10060. www.santangelolighting

IMAX d The Adelle Rose lamp is inspired by a vintage Parisian flea market find. It has a sculpted turquoise rose base with a linen drum shade.

WTC 6250. www.imaxcorp.com

HOLTKﾃ傍TER INTL. c LED pendant No. R-9734*LED is new for the Lichtstar System and features a suspension kit with 6 feet of coaxial cable and Quick Connect feature. Comes in Chrome, Satin Nickel, Brushed Brass and Hand-Brushed Old Bronze. TM 4600. www.holtkoetter.com

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LITE SOURCE c The 5-Lite chandelier features a chrome metal frame and laser-cut metal shade in a free-form contemporary design with full-cut crystal drops. Measures 61ﾂｼ inches long and 30 inches wide and takes five 50W bulbs. TM 4804. www.lite-source.com

www.ResidentialLighting.com

SHINE LABS INTRODUCES EIDOLON PENDANTS

Come see the Eidolon and the rest of the Shine Labs lineup at the Dallas Market in January.

Booth 319, Home Market, WTC 6th Floor.

Member

www.shinelabs.com

4 th ANNUAL

2013

DEADLINE for ALL ENTRIES:

FEB. 28, 2013

QUESTIONS? CONTACT

Laura Van Zeyl 847.391.1026 Lvanzeyl@sgcmail.com

FIXTURE: FREDRICK RAMOND

CALL FOR ENTRIES

Nominate your favorite retailer now at www.ResidentialLighting.com .

Retailers may enter their own stores, or other industry professionals may nominate a retailer for this honor.

Finalists will be featured in the May 2013 issue of Residential Lighting.

Winners will be announced at the June 2013 Dallas International Lighting Market.

ENTER TODAY AT: www.ResidentialLighting.com

SPONSORED BY:

LIGHT HERE, LIGHT NOW

the big game The inevitable playoff games projected on bigscreens in showrooms during the winter Dallas Market always feel like apt accompaniments to our own Super Bowl of style that surrounds them. Buyers draft their key

players for the year from the promising phenoms presented by exhibitors. With coaching from reps, retailers recruit

positions to round out display teams and fulfill merchandise strategies on their home fields. Consumers will ultimately determine which of these live up to their potential and which languish on the disabled list. But for now, every introduction is like a college MVP vying for the

Heisman Trophy. Let our show preview (page 72) and trend features that follow help you handicap

your next big thing. www.ResidentialLighting.com

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Nbjtpot While scouting for her coveted Trend Album at September’s Maison & Objet show in Paris, The Trend Curve’s Michelle Lamb took note of her 10 préféré lighting picks.

N 1 O

98

Light that emits a gentle glow, rather than a directed beam, gives warmth to spaces.

Aura, from Neweba, is a series of LED-powered, steel cluster-able lamps that are clean and elegant, yet slightly mysterious because of their indirect, ambient character. www.igorparis.com

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UPQ!UFO N 2 O

Faceted and fractured looks persisted for portable lighting. Art & DĂŠcors showed some of the best applications, keeping the look more textural and less abstract. www.art-decors.fr

www.ResidentialLighting.com

N 3 O

Flowers are returning to home dĂŠcor in a big way.

Mat & Jewski embraced the trend, going all-out with big, hand-tinted blossoms on linen shades. www.matejewski.com

N 4 O

Lighting forms were listing and leaning in Paris, but nothing looked unbalanced. Instead, designs from makers like FdC featured graceful sweeps to ensure that light reaches easily over a sofa or sectional. Designed by Edith Terrier. www.fdcfrance.com

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N 5 O

Faro Barcelonaâ&#x20AC;&#x2122;s Padaung lamp is nothing short of a knockout. Made of metal rings and square-cut Swarovski crystals, it also has Swarovski Crystal Fabric stripes applied inside for amazing light diffusion. www.faro.es

N 6 O

Hive is a leader in combining a passion for green products with great design. The Anemone lamp is the companyâ&#x20AC;&#x2122;s latest blend of these elements.

Made of reclaimed cocktail stir sticks, this dramatic design is available in floor, table and wall versions. www.designbyhive.com

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N 7 O

Global influences are a constant for dĂŠcor, but the looks are constantly changing. Beau & Bien tapped into a key upcoming global influence with porcelain lights called Smoon Tower, Smoon Dome and Smoon Turret. All represent a combination of historicalOriental and futuristic architecture. www.beauetbien.com

The first hints that copper could challenge gold and silver in seasons to come appeared in Paris. Original BTC was among the companies revealing that copper sales are rising. The company added more copper to its lighting assortment, including the London Copper table lamp. www.originalbtc.com

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N 9 O

After several years off the trend radar, mixed materials are being noticed again from companies like Les HĂŠritiers. The company debuted the Delano Series of ceramic-and-oak lamps. www.les-heritiers.com

N 10 O

Michelle Lambâ&#x20AC;&#x2122;s European trend reports, seasonal forecasts and color palettes are available for digital download or hard-copy order via www.trendcurve.com. www.ResidentialLighting.com

Lamps for both indoors and out connected with nature in interesting ways. Butterfly, from Hind Rabii, brought design and function together in a solid piece that can withstand wind and rain. www.hindrabii.com

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HIGH POINT’S BEST

DRESSED WHEN IT CAME TO LIGHTING AT THIS FALL’S FASHIONFOCUSED MARKET, SIX TRENDS STOLE THE SHOW.

NATIVE AMERICAN Buyers’ penchant for pattern led to new inspirations from familiar sources. Southwest style is a recurring trend touchstone and a regional classic, but the latest tribal rhythms didn’t play out in the same old way. On the Ganado lamp (far left) from Wildwood’s Museum of New Mexico Collection, a Greek key motif on wood recalls ancient artifacts, and on the IMAX Sanabria lamp, a Navajo-inspired pattern blends a woven-grass base with a bead-embellished shade. Ancient South American tribes were tapped, too, for design references. www.wildwoodlamps.com www.imaxcorp.com 104

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SUBSTANTIAL FLOOR LAMPS In the category of floor lamps at High Point, bigger was better. Whether a substantial shade sat on top, as with Palecekâ&#x20AC;&#x2122;s Joesphine Quattro floor lamp (left), or a beefy base anchored it in place, like the Frizzante lamp from Phillips Collection, proportions for these portables pushed the boundaries of what the residential market typically can handle. www.palecek.com | www.phillipscollection.com

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LILAC Soothing ”spa” colors were everywhere in High Point: soft yellows, blues and greens that were more sophisticated than pastels, but quieter than the bold brights that have been taking us for a tango. Newest of these was lilac, which looked especially crisp in portables when paired with white shades, as on Bradburn Gallery’s Miranda table lamp (above) and Port 68’s Rex Lilac lamp. www.bradburngallery.com | www.port68.com

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FILLABLE BASES Clear glass portables with bases that can contain objects — like Regina-Andrew’s Keepsake table lamp (below) and Pacific Coast Lighting’s Seascape Reflections table lamp — stood unassumingly in showrooms until their true function was revealed. End-users can add personal mementos or decorative elements to fit a room’s décor, an illuminated riff on the bell jar trend seen in several accessory lineups. www.reginaandrew.com | www.pacificcoastlighting.com

www.ResidentialLighting.com

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LINKS The latest manifestation of jewelry’s influence on lighting design appears to be the incorporation of linked elements. Evoking bracelets and necklaces, joined rings of all shapes and sizes adorned portables and fixtures alike. In Global Views’ Chain pendant (above), cascading gold links create a dramatic waterfall effect from inside the shade, while on Currey & Co.’s Orli chandelier, circular links surround the fixture’s frame. Of course, all looked most elegant in the season’s hottest finish: matte gold. www.globalviews.com www.curreycodealers.com

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HONEYCOMB High Point buyers were buzzing for honeycomb patterns. The hexagonal designs and pentagons showed up in textures, like on the base of Thumprintsâ&#x20AC;&#x2122; Jewel table lamp (below), and in silhouettes, like the Robert Abbey Pythagoras pendant by Mary McDonald. We also saw plenty of repeated hexagonal patterns printed on shades and other textiles. www.thumprints.com | www.robertabbey.com

www.ResidentialLighting.com

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L OV E LY B O N E S STARK WHITE LIGHTING DESIGNS ASSUME A SKELETAL ELEGANCE IN ELONGATED, DELICATE FORMS.

The Bailey chandelier from Oly Studio is a sculpture in its truest form. It has a Frost White finish and is made of resin. www.olystudio.com

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Lazy Susanâ&#x20AC;&#x2122;s Shimmer-Cut Marble lamp has a simple sophistication resembling a joint. It measures 5½ inches in diameter and 44 inches tall. www.lazysusanusa.com.

The Seaward chandelier from Currey & Co. takes its inspiration from coral and sand. It measures 27 inches high and 29 inches in diameter. www.curreycodealers.com

www.ResidentialLighting.com

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Made Goods’ Bruna chandelier is inspired by nature. Pairs of gently curved gesso spires radiate outward from a center ring and it’s topped with six delicate lights. www.madegoods.com

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We see vertibrae in the Modern White Coral sconce from Regina Andrew, which features a crocodile-patterned, cream-colored shade. It measures 23½ inches high, 7 inches wide and 7¼ inches deep. www.reginaandrew.com

www.ResidentialLighting.com

Arteriorsâ&#x20AC;&#x2122; Tilda chandelier is made of wood and iron, covered in a Whitewash finish. It measures 30 inches high and 21 inches in diameter. www.arteriorshome.com

www.ResidentialLighting.com

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What to watch for in five key aspects of lighting design throughout 2013.

TEC H N IQU E Yes, we know itâ&#x20AC;&#x2122;s whatâ&#x20AC;&#x2122;s on the inside that counts. Now an emerging technique for 2013 showcases what lies beneath, creating a dramatic effect.

Visible materials embedded in clear, solid castings take the layered look to a level beyond the multiple glass textures already popularized. Crystal Bakehouse (#818840-11ST) pendant from Fine Art Lamps features a setting of carnelian and citrine shards. www.fineartlamps.com

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TEC H NOLOGY LED is an obvious horse to bet on for the coming year. And experts say integral solidstate fixtures, versus traditional sockets taking LED replacements, will become more important. Engineers will be the new MVPs of design teams, ensuring high performance as the more creative types push boundaries of new forms enabled by LEDâ&#x20AC;&#x2122;s low profile.

The next frontier: improved diffusion techniques that mitigate glare without sacrificing efficacy. Ecliptic fixture from Philips Consumer Luminaires. www.philips-luminaires.com

www.ResidentialLighting.com

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S HAPE S A new generation of buyers furnishing homes in 2013 won’t be satisfied with a standard six-arm chandelier. Instead, investing in a sculptural statement fixture will be a way to express individality. The easiest way to instantly break with convention is by incorporating asymmetry. City Lights chandelier from Kichler. www.kichler.com

M ATE R IA L S The theme for 2013 will be ”keeping it real” as genuine materials continue to resonate with consumers. What’s changing on this front is that the looks involved are becoming more refined than rustic: Silhouettes are sophisticated, wood is stained and stone is polished. Dervish fixture from Eurofase. www.eurofase.com

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FIN I S H E S The style pendulum will swing back into warmer territory for 2013.

But what we will retain from our dalliance with brushed nickel is its unvarnished characteristic. Matte gold oozes glamour, eschewing the commoditized associations that continue to haunt traditional polished brass. Emperio chandelier from Schonbek. www.schonbek.com

www.ResidentialLighting.com

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transformers More than meets the eye: The end-user is in command of these kinetic designs, which twist, pull and spin into alternate identities.

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Trend Lighting's Caveletto fixtures come in six-, 10- or 14-light (shown) configurations, with bars that can swivel in a multitude of angles. A single-light pendant is also avaialble in the series. www.tlighting.com

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Hinkleyâ&#x20AC;&#x2122;s Broadway Collection from Fredrick Ramond is sleek and contemporary in Polished Aluminum. Sconces rotate for positioning options, while cable-hung ceiing fixtures can also be angled, if desired. www.fredrickramond.com

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The Vex Series from Eurofase can expand and contract to adapt to its atmosphere. The eight-light pendant is illuminated from within by miniature G4 halogen lamps, surrounded by Polished Chrome components. It measures 32½ inches long when contracted. www.eurofase.com

Kichlerâ&#x20AC;&#x2122;s Whirl lamp features multiple arched, retractable layers in walnut wood grain vinyl with a white interior shade. Dial up or down the amount and direction of light emanating from this accent lamp for the perfect focal point in a modern setting. www.kichler.com

www.ResidentialLighting.com

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DRIFT Recent markets have been awash in reclaimed driftwood, which creates intriguing organic shapes in lighting design. eWood, vine, bark and branch — what used to be discarded is now used to create lovely home décor, like the Stick Square ceiling lamp from Phillips Collection. The company works with Thai sources for its sustainable wood. www.phillipscollection.com

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AWAY d Four Hands distributes a number of pieces from the French line Bleu Nature for the North American market.

Among them: the striking Igniq pendant. www.fourhands.com

dThe Acorn table lamp from Light & Living — a Dutch line now available stateside — features a driftwood base with a brown linen shade. It measures 27 inches tall. www.light-living.com

eCurrey & Co.’s Driftwood Sphere table lamp is made of wood with a natural finish and topped with a Putty Burlap shade. It measures 27 inches tall. www.curreycodealers.com

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NEW PRODUCTS Better BR30 f The new energy-efficient LED BR30 lamp from MaxLite is an ideal lighting solution for reducing energy, maintenance and HVAC costs associated with architectural residential applications. Using just 13W, the highly efficient LED BR30 lamp replaces a 65W incandescent lamp while delivering 750 lumens maintained throughout the life of the lamp. It offers a CRI of more than 80 and is fully dimmable down to 5 percent. www.maxlite.com

Smart Lamp c The second generation of Monduluz’s task lighting with built-in intelligence allows the user to interact using gestures and adjusts to ensure maximum efficiency and optimum light output. The technical advances have allowed Mondoluz to further streamline its lamp footprint while boosting light output by a phenomenal 40 percent.

See more in Dallas: TM 3939. www.mondoluz.com

cCountryside Manner With a classic French Country style, IMAX’s Victoria table lamp features an antiqued white base, hanging bead ornamentation and a linen drum shade enhanced with elegant script typography. www.imaxcorp.com

eFinishing Touch The 3-inch Adapt-a-Trim round and square die-cast White and Brush Nickel recessed lighting trims from Emertech provide a high-end designer look at an affordable price. Depending on user need, the trim can convert from an exact 3-inch to fit into a 3½-inch recessed can and is also offered in both 4-inch round and square, along with a 6-inch conversion plate to complete the low voltage line. www.emertechlighting.com.

Designer LED f Bruck’s Titan M designer series, part of its bestselling Chroma Series, offers perfect white light with a standard deviation of color matching of only 2 through the use of a single-source remote phosphor LED module by Xicato ®. Mounting options include a field-adjustable monopoint kiss canopy, as well as fitting any Bruck track with the appropriate adapter. www.brucklighting.com

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MANUFACTURERS OF FINE CONTEMPORARY LIGHTING MADE IN CANADA Dallas Showroom WTC, Hemisphere Design Gallery Suite 9009 • 2050 Stemmons Freeway Dallas, Texas 75207 Tel: (214) 655-6141 • Fax: (214) 655-6149 10-91 Crockford Blvd. Toronto, ON. M1R 3B7 Tel: (416) 752-6800 • Fax: (416) 752-6801 www.originacanada.com • info@originacanada.com

NEW PRODUCTS Beads of Glory f Ro Sham Beaux’s Frankie Malibu chandelier is beaded with a circle accent. It comes hard-wired with four type-B bulbs and with 36 inches of chain and canopy included. www.ro-sham-beaux.com

c Nautical Mile Palecek’s Neptune pendant, part of Jeffrey Alan Marks’ new collection, features a blown-glass ball with hand-tied twisted rope details. It measures 12 inches in diameter and 12 inches high. www.palecek.com

e Hoot and Holler The Owl lamp from Midwest-CBK brings a whimsical, trendy twist to lighting. Made of ceramic, the lamp measures 11 inches by 11 inches by 17 inches. www.mwcbk.com

RESIDENTIAL LIGHTING

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â&#x20AC;&#x153;Tomorrowâ&#x20AC;&#x2122;s Antiques Todayâ&#x20AC;?ÂŽ

Visit us in Dallas WTC - Suite 9009-114

Crystal

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Series 9000 Available with: 6 Lights 1 level 6 Lights 2 levels 8 Lights 1 level 12 Lights 2 levels 15 Lights 3 levels 16 Lights 2 levels 20 Lights 2 levels 24 Lights 2 levels Also available custom

Standard Finishes:

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$W /DWWUHO &DQDGD ,QF ZH LQFRUSRUDWH (XURSHDQ %UDVV &DVWLQJV ZLWK RXU Âż QLVKLQJ DQG DVVHPEO\ LQ &DQDGD 7KLV HQVXUHV WKH KLJKHVW OHYHO RI TXDOLW\ Âż QLVK DQG FXVWRPHU VHUYLFH The drops made of 30% Lead Crystal will add brilliance and sparkle to any room.

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Lattrel Canada Inc.

Factory and Warehouse Montreal, Quebec, Canada T: 1-877-LATTREL (528-8735) F: 1-800-544-8758

www.lattrel.com

Lattrel Canada Inc. Dallas Showroom:

World Trade Center, Suite 9009-114 Hemisphere Design Center 9th Floor T: (214) 655-6141 | F: (214) 214-655-6149

info@lattrel.com

NEW PRODUCTS e Mission Accomplished The Whitewing flush mount ceiling fixture from Meyda Custom Lighting features a clean white acrylic lens with a fresh, Mission-like design accented by solid steel lines, borders and hardware. The fixture, which has a square-shaped skirt and canopy, is 36¼ inches square and 21 inches tall. It is offered in several finishes and textures. www.meyda.com

e One Direction The RXD-08 is the newest directional bullet from Focus Industries. It features a machined brass cylinder with threaded cap and cast-brass adjustable swivel. The RXD-08 comes LED ready with a 4W plug-and-play option or 20W MR16 40-degree flood standard light source. Also has a clear-tempered step glass lens. www.focusindustries.com

c Undercover Octo Lights’ fluorescent light covers reduce harsh light from run-of-the-mill fluorescent light fixtures.

They come in the standard 2-feet-by-4-feet, 1-foot-by 4-feet and 2-feet-by-2-feet sizes, and are simple to install in just four steps. www.decorativelightcovers.com

JudithEdwards DESIGNS

6900 South Broadway Saint Louis, MO 63111 PHONE 314.664.2021 FAX 314.664.2022 JUDITHEDWARDSDESIGNS.COM

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NEW PRODUCTS Hybrid Concept f The Levo is a hybrid LED sconce and reading light from Cerno. It features a static sconce light plus a swingarm with a rotating head light and is made of walnut, aluminum and light-diffusing polymer. The static sconce source has an output of 350 lumens and the swing-arm has an output of 75 lumens. Color temperature is 2700K. www.cernogroup.com

e The Right Track c Go With the Flow Eidolon pendants from Shine Labs are both formal and free-spirited. Organized and structured at the top, vertical strands of wire descend into an elegant, fluid pattern.

Pendants measure 12 inches in diameter and come in heights of 20 inches and 25 inches in either Black or White. www.shinelabs.com

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WAC Lightingâ&#x20AC;&#x2122;s new LEDme Reflex luminaires feature enhanced lumen output and new 2700K and 3500K color temperatures. The smaller Reflex model consumes just 8.7W and delivers up to 554 lumens, while the larger model runs at 17.5W and delivers up to 1017 lumens.

Both models have a high CRI of up to 85 and offer interchangeable reflectors in spot and flood beam spreads. www.waclighting.com

www.ResidentialLighting.com

We Help Make Your Part Easy.

Call for our Phone (718) 784-2911

new

Catalog 1-800-345-5939

Fax (718) 784-2038

Visit www.LibertyBrass.com

38-01 Queens Boulevard, Long Island City, NY 11101

AD INDEX Advertiser

Page

Website

A19

45

www.a-19.com

800.664.4204

Access Lighting

2

www.accesslighting.com

800.828.5483

Phone

Adesso

89

www.adessohome.com

800.823.3776

AH Lighting

16

www.ahlighting.com

800.422.6000

Allegri

27

www.allegricrystal.com

866.820.2665

American Lighting Assn.

46-47

www.americanlightingassoc.com

800.60.LIGHT

Artcraft Lighting

29

www.artcraftlighting.com

514.353.7200

Asheville-Schoonmaker Mica Co.

126

www.ashevillemica.com

800.385.7311

Avenue Lighting

85

www.avenuelighting.com

800.798.0409

Bock Lighting

42

www.bocklighting.com

216.912.7050

Bulbrite Industries

19

www.bulbrite.com

800.528.5555

Cal Lighting

69

www.calighting.com

800.321.6677

California Tool & Die

36

www.californiatool-die.com

626.969.1821

Cerno

37

www.cernogroup.com

949.715.1534

Copper Canyon Lighting Studio

54

www.coppercanyonlighting.com

800.275.5482

Craftmade

14, Back Cover

www.craftmade.com

800.527.1292

Dallas Market Center

56

www.dallasmarketcenter.com

800.DAL.MKTS

Eangee Home Design

18

www.defineyourspace.com

785.856.2999

Elco Lighting

23

www.elcolighting.com

800.522.2626

Elegant Lighting

12-13

www.elegantlighting.com

888.388.3390

Craftmade

14, Back Cover

www.craftmade.com

800.527.1292

Emerson

63

www.emersonfans.com

314.553.2000

Eurofase

61

www.eurofase.com

800.660.5391

Feiss

67

www.feiss.com

800.969.3347

Feit Electric

31

www.feit.com

800.543.FEIT

Flambeau

38

www.flambeaulighting.com

800.407.9008

Gift for Life

44

www.giftforlife.org

n/a

GM Lighting

1

www.gmlighting.net

866.671.0811

Grand Brass Lamp Parts

22

www.grandbrass.com

212.226.2567

Hinkley Lighting

59

www.hinkleylighting.com

800.HINKLEY

Holtkรถtter Intl.

71

www.holtkoetter.com

800.899.5444 858.695.2766

IC Sourcing & Logistics

133

www.hs-icsourcing.com

Illuminati Lighting USA

8-9

www.illuminatilightingusa.com

949.988.7939

James R. Moder Crystal Chandelier Inc.

4-5

www.jamesrmoder.com

800.663.1232

Jax Chemical Co.

129

www.jaxchemical.com

914.668.1818

Jesco Lighting Group

135

www.jescolighting.com

800.527.7796

Judith Edwards Designs

128

www.judithedwardsdesigns.com

314.664.2021

Kalco

81

www.kalco.com

800.525.2655

Kichler

6-7

www.kichler.com

866.558.5706

Kirks Lane Lamp Parts Co.

130

www.kirkslane.com

800.355.5475

Lattrel Canada Inc.

127

www.lattrel.com

877.LATTREL

LBL Lighting

20

www.lbllighting.com

800.323.3226

Liberty Brass Turning Co. Inc.

131

www.libertybrass.com

800.345.5939

Lighting Enterprises

35

www.ltgent.com

800.886.5267

Light & Living

93

www.light-living.com

n/a

Lights America

58

www.lightsamerica.com

847.915.4423

LittleFootprint Lighting

135

www.lfplighting.com

831.401.2007

Livex Lighting

91, 135

www.livexlighting.com

800.761.8056

Luminance

79

www.luminance.us

800.777.4440

Maxim Lighting

83

www.maximlighting.com

800.486.2946

Meyda Lighting

26

www.meyda.com

800.222.4009

National Specialty Lighting

30

www.nslusa.com

800.527.2923

Nora Lighting

77

www.noralighting.com

800.686.6672

Nuvo Lighting

53

www.nuvolighting.com

800.437.2826

Origina Canada

125

www.originacanada.com

416.752.6800

Pacific Coast Lighting

25

www.pacificcoastlighting.com

800.709.9004

Pedestal Express

130

www.pedestalexpress.com

888.762.7735

Philips Consumer Luminaires NA

33, 49

www.philips-luminaires.com

n/a

PLC Lighting

52

www.plclighting.com

888.357.4040

Preciosa

65

www.preciosausa.com

914.623.1001

Regency Ceiling Fans

17

www.regencyfans.com

800.659.5051

Robert Abbey Inc.

3

www.robertabbey.com

828.322.3480

Saguaro Marketing Group

28

www.saguaromarketinggroup.com

602.614.5808

Santangelo Lighting & Design

57

www.santangelolighting.com

512.301.8557

Satco

Inside Back Cover

www.satco.com

800.437.2826

Savoy House

10-11

www.savoyhouse.com

678.608.1859

Sebco

16

www.sebcoindustries.com

888.SEBCO4U

Shine Labs

95

www.shinelabs.com

650.239.9116

StarFire Crystal

43

www.starfirecrystal.com

905.660.9336

Summit Lamp Corp.

34

www.summitlamp.com

631.847.8888

Tech Lighting

55

www.techlighting.com

847.410.4400

Toshiba

15

www.toshiba.com/lighting

855.829.5959

Varaluz

87

www.varaluz.com

702.792.6900

Vaxcel Lighting Group

21

www.vaxcel.com

630.682.8767

Viribright Lighting Inc.

Inside Front Cover

www.viribright.com

877. 847.4276

Viz Art Glass Inc.

39

www.vizartglass.com

510.569.8899

WAC Lighting

51

www.waclighting.com

800.526.2588

World Market Center Las Vegas

41

www.lasvegasmarket.com

888.416.8600

132

RESIDENTIAL LIGHTING | DECEMBER 2012

www.ResidentialLighting.com

We will help you source your products direct from factories in China and the Far East.

With quality products, quality manufacturers and comprehensive on-site inspection services, the most competitive costs are available to you now.

Call today with your confidential inquiry.

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Architectural Pendants and Wall Sconces Jesco’s new architectural pendant and wall sconce series consists of modular sections that can be individually selected by the specifier. When combined, the four components all form a beautifully designed pendant or wall sconce that meets all the project requirements without the need for costly customization. www.jescolighting.com

Solid Brass Outdoor Fixture Livex Lighting’s Mansfield Collection Model No. 2168-61 is a handcrafted solid brass outdoor fixture with a Charcoal finish and seeded glass.

It measures 12 inches wide by 23½ inches high with a 13-inch extension. Also available in Black and Bronze finishes with additional wall fixtures, post heads, chain hangers and flush mounts. www.livexlighting.com

Personal Task Light LittleFootprint Lighting’s HeronLED task light combines exceptionally sustainable design with quality, functionality and style. It is the first made-in-the-USA LED desk lamp to earn Energy Star ® certification under latest spec. Constructed from recycled e-waste and steel, the HeronLED uses seven to 10 times less energy than comparable incandescent lamps and easily adjusts to provide the recommended amount of warm white light where needed. www.lfplighting.com

CLASSIFIEDS

SALES REPS WANTED

Livex Lighting is looking for reps in the following areas: Northern California Southern California Central Florida Colorado

New and Exciting Portable Lamp Manufacturer seeks EXPERIENCED SALES REPRESENTATIVE calling on Lighting Showrooms, Electrical Distributors, and Furniture Stores.

Must be self-motivated and well connected.

TERRITORIES AVAILABLE: North & South Carolina, Virginia, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Minnesota, Wisconsin, North & South Dakota, Illinois, Michigan, Pennsylvania, Florida, New York City, Nassau & Suffolk.

Lighting Inc. is seeking experienced salespeople for our Houston, Austin, San Antonio and Woodlands locations.

Join our staff that have relocated from, Florida, Kansas, Alabama into a profitable market with an opportunity for advancement.

Canada

Send your resume stating the territories you cover and the lines you carry to:

Please email your resume to: sales@livexlighting.com.

ParkMadisonLight@aol.com Attention: Stuart Goldstein Or Fax: 732-287-3375

www.ResidentialLighting.com

Have you been in Lighting Sales for at least 2 years in an inside or outside sales capacity? Do you have a proven track record or managerial experience but you’re in a market with declining sales?

Competitive salary, Matching 401k, Health Insurance, Holiday Pay, Relocation expenses considered.

Established revenue producing accounts for outside sales applicants.

Please submit resume, salary history and compensation to: Lighting Inc. Attn: Gabriel Trinidad 10401 Burnet Rd Austin, TX 78758 Or e-mail: gabrieltrinidad@lightinginc.com

DECEMBER 2012 | RESIDENTIAL LIGHTING

135

LAST WORD IN LIGHTING

by randall whitehead, iald

Mirror, Mirror Flattery will get you everywhere when it comes to bathroom lighting.

Q: My local department store has the best lighting in its dressing rooms.

The lighting is very flattering and makes me want to buy everything. The lighting appears to go the length on either side of the mirror and would lead me to believe it is fluorescent lighting. I usually hate fluorescent. What type of lighting could I use in my bathroom to achieve the same flattering light?

Is there a non-fluorescent option that is flattering?

A: You are absolutely right about having lighting on either side of the mirror. It is the most flattering because it bathes people in even illumination. Good store designers (or those that hire incredibly talented lighting designers) know that if people feel attractive when they try something on, then they are more likely to buy it. Any time there is recessed lighting above a mirror, whether it is in the dressing room of a store or in your own bathroom, you are hit with light that casts harsh shadows The Emanation fixture from Boyd Lighting can be recessed underneath your eyes, to be flush with a mirror so that it virtually disappears when nose and chin. Nobody turned off. looks good under this type of light ... unless you are lying on the floor looking up.

For your bath, find a light fixture that is vertical and linear. This gives you better coverage from the top of your head down to your ... elbows. There are lots of fixtures that use incandescent or halogen sources to provide this kind of illumination.

Take a look at the Robbia Full by Artemide (www.artimede.com) and the Dover by LBL Lighting (www.lbllighting.com).

There are also dimmable fluorescent sources, like the Emanation by Boyd Lighting (www.boydlighting.com) that I think do a very good job, especially when the correct color temperature of light is selected. I tend to recommend a lamp that is 2700K to 3000K (the color of standard incandescent and halogen light). Sometimes I specify fixtures with two parallel lamps, one of which also provides the color of daylight (5000K), like one made by Dreamscape (www.dreamscapelighting.com).

We are not seen under much incandescent light during the day, so it’s better to do your makeup and select your clothes under a daylight quality of light. Most of us are getting up and getting dressed before it is daylight outside, so we need to rely on an electric light source to provide an effective substitute. You simply can’t always wear the clothes from the night before. My limit is three times a week.

136

RESIDENTIAL LIGHTING | DECEMBER 2012

under the sea The Aurora Master Ocean Sea Waves LED light creates the look of moving water.

It’s awesomely trippy, especially after you’ve had too much eggnog. www.aliexpress.com

?

? ?

ASK RANDALL

He’s got binders full of knowledge.

Submit questions online at: www.ResidentialLighting.com Or send questions to: Residential Lighting magazine attn: Last Word in Lighting 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005 Fax: (847) 390-0408 E-mail: Lvanzeyl@sgcmail.com Randall Whitehead, IALD, is a professional lighting designer and author.

His eight books include “Residential Lighting, A Practical Guide.”

Whitehead has worked on projects worldwide, appeared on the Discovery Channel, HGTV and CNN, and he is a regular guest on Martha Stewart Living Radio. Visit his website (www.randallwhitehead.com) and follow his blog (www.lightmakesright.com) for more information on books, upcoming seminars and the latest lighting trends.

www.ResidentialLighting.com

There are many good LED lamps on the market.

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Introducing KolourOne Panel Array 2.0 Average is not something to strive for.

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s 'REATER THROW DISTANCES s (IGHER LUMEN OUTPUT s %XACTING COLOR CONSISTENCY s ,IGHTER WEIGHT

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