EDEN NEW COLLECTION | LIMITED EDITION HAIR COLOR
EDEN Collection
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Eden, the legendary place where men and women lived happily together, is not so far from the best of all possible worlds today. A world in which people feel free to express themselves and where diversity is honored.
EDEN IN OUR WORLD PEOPLE SHINE TOGETHER Starting from the changes that we see happening around us, we have created a contemporary collection that goes beyond conventions. Eden is balance, it is harmony and, most importantly, it is character: that of the men and women who share trends and inspirations, enhancing their individuality. Because these new colors do not distinguish by gender, in any way. The tints are neutral and basic, yet also unexpected, for her and for him, able to adapt to every personality and to enhance it.
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EDEN Collection
I team up with you for a brand new view.
EDEN Collection
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The highest point of the Eden collection is also the encounter between man and woman. A nuance for all occasions that is inspired by midsummer eclipses, rare and unforgettable beautiful moments. The intense blue, which is darker for this season, is enriched with grey and metallic tones which together make it virile and elegant. A “fake black” is attractive for all genders and also all generations: just think about the street style trends, which see blue as the distinctive feature of the GenZ.
EDEN BLUE
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EDEN Collection
I don’t want the crown if someone stays down.
EDEN Collection
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EDEN DOVE GREY + EDEN BLONDE When two different elements come together, something new and unexpected is always created. This is what happens with our new colors and Eden Blonde is the perfect example: a warm, almost beige, blonde which, when combined with a cool shade such as Eden Dove Grey, creates a new and contemporary look. The light-shadow effects also enhance looks with long hair and make them lively and surprising. Like the future that awaits us.
It is through the mix we become rich.
To change, we don’t always need to turn things upside down. The Eden Green revolution is soft and impertinent as dictated by the season trend, which sets the tone for everyone. Sophistication and an ombré finish create a green evolution which, by toning down to imitate nature and the colors of aloe, becomes an unusual addition to the most standard bases. In short: in our Eden, even a simple brown can aspire to be something more.
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EDEN Collection
EDEN GREEN
EDEN Collection
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We are all queens in the scene I dream
EDEN BROWN The variations of brown are endless and as versatile as ever this season, thanks to the chestnut and warm tone, composed of red and orange shades, a refined version of the copper.
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EDEN Collection
Already perfect for women fond of this shade, Eden Brown has become a brand new offering also suitable for the man who wants to give a touch of warmth and innovation to his brown look, breaking free from conventions.
Whatever they say we make our way
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EDEN Collection
EDEN Collection
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