#ALFAPARFPEOPLE Collection

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#nowness

MULTI-ETHNICAL, CROSS-CULTURAL AND WITHOUT BOUNDARIES. In the world we live in today, we are connected to each other’s flow of ideas and experiences.

Everyone expresses themselves in their own way and the concept of beauty has now become broader.

Social media has become the ultimate tool for voices all over the world!

Beauty has become global.

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#noboundaries #multicultural

#diversity #globalbeauty

#womencan Dedicated to strong women, with self-confidence and free spirits.

ROSE CORAL honors the typical color of Women’s March and is inspired by women’s rights movements.

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Go girls!

#womenpower #bestrong

#gogirls

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#ALFAPARFPEOPLE love women

#ALFAPARFPEOPLE dream big #futurestar tsnow

#thinkfor ward

With ULTRAVIOLET we dream big!

#bethechange #dreamscometrue

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The color of the ultraviolet is the symbol of what exist but can’t be seen, like something awaiting to be discovered and then filling our lives with enthusiasm.

In a world with no boundaries, our roots are essential!

#inmyskin

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RUBY BROWN reminds us of earth color. A color that embodies our origins and brings us back to our roots. Never losing the history with-in us.

#dna

#ALFAPARFPEOPLE believe in roots

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#myculture #backtotheroots

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#ALFAPARFPEOPLE like it hot #blondeshavemorefun

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#blondeshell #dealwithit #sexyandiknowit

Who doesn’t like it hot? ;-) The blonde obviously, a timeless and iconic color.

This shade will be a big hit in 2018/2019 and will exalt the women of our time, appropriately sexy and ironic.

Global beauty for connected people

This is what we believe in.

But our stories don’t end here.

Follow the hashtag

#ALFAPARFPEOPLE

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to discover what our hairstylists from around the world will tell us.

What do you love?

#ALFAPARFPEOPLE share it!

#ALFAPARFPEOPLE

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