ERA Convention programme

ERA Convention 2011 Growth Again!

Amsterdam 7-9 June 2011

PROGRAMME

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PICTURES

OF LAST YEAR’S CONVENTION

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Dear ERA Members, I wish to welcome you all to the association’s sixth annual convention, taking place alongside the International Rental Exhibition in Amsterdam. As the title of our convention tells us, times are improving for rental in Europe with our industry expected to start experiencing growth again in most countries.

Presentations throughout the convention will be looking at how companies are facing recovery and roundtables will discuss how rental companies can seize opportunities in various aspects of their operations.

Last year, part of our convention focused on the potential for the development of the rental industry in Central and Eastern Europe. The industry is increasingly organizing itself in those markets, notably through the creation of national rental associations in Turkey, Romania, Bulgaria and Russia. The past year has also allowed us not only to look inwardly at Europe, but also to form important ties with other rental industry associations around the world, many of whom are represented at this year’s convention.

The ERA has also been active in representing member’s interests throughout the year. Our committees have been re-organised from our experience over the years to better tackle the concerns of the rental industry in the current climate. These reformed committees have not taken it easy however, continuing the high delivery rate we have come to expect over the last 5 years.

A catalogue of the achievements and deliverables from this activity can be found at the back of this brochure. Reports from these committees will also form an important part of our convention.

I look forward to meeting as many of you as possible during our time in Amsterdam and wish you all a very interesting time.

Yours sincerely, Michel Petitjean Secretary General

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LOGISTICS / USEFUL INFORMATION The International Rental Exhibition and ERA Convention are being held at:

DIRECTIONS To reach rooms Amsterdam, The Hague and Rotterdam see Floor Plan 2, below. l

Amsterdam RAI Exhibition and Convention Centre Europaplein 22 1078 GZ Amsterdam, Netherlands

l Room D503 is located on the 5th Floor of the Elicium building. To reach the Elicium building from either the IRE Exhibition or ERA Convention, you must first return to the registration area. See Floor Plan 1, below.

FLOOR PLAN 1 Registration and Buses

FLOOR PLAN 2: International Rental Exhibition Hall

FLOOR PLAN 3: ERA Convention

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ADDITIONAL INFORMATION VISITS TO RENTAL DEPOTS

EUROPEAN RENTAL AWARDS

As part of the European Rental Association Conference participants have the opportunity to visit two leading rental companies in the vicinity of the convention centre on Tuesday 7 June.

The European Rental Awards will be presented at the European Rental Awards

BOELS is a Netherlands based

WORKX is a Netherlands

Dinner which takes place in the Okura Hotel

rental network with over 210 branches in eight European countries including 109 branches in the Netherlands alone. It employs 1700 people and its catalogue includes construction equipment and site accommodation as well as party and event furnishings and DIY tools.

based rental company with over 400 employees, providing among other things cranes and lifting machines, power temperature control, access and handheld tools as well as rental services.

on Wednesday 8th June. The Okura Hotel is located at: Ferdinand Bolstraat 333, 1072 LH Amsterdam and is only a 15 minute walk from the RAI Exhibition Centre, following the route below.

Buses will also be available to transfer attendees from the entrance to the RAI Convention Centre to the European Rental

BUSES / TRANSPORTATION

Awards Dinner. Two buses will depart

All buses for the Rental Depot Visits and European Rental Awards Dinner will depart from the Entrance to the RAI Convention Centre. See Floor Plan 1.

Dinner at 18.30 and 18.50.

Buses for the Rental Depot Visits will leave punctually at 13.10 from the entrance to the RAI Convention Centre for those participating in the depot tours and will return to the RAI Convention Centre at 15.30.

punctually for the European Rental Awards

Reception drinks will be served at 19.00.

Guests will be seated to dinner at 20.00.

Buses from the Okura Hotel to the Novotel Amsterdam City located close to the RAI Convention Centre, will depart at 23.15 and 23.45.

The timing for buses to the European Rental Awards Dinner can be found opposite.

USEFUL ONSITE PHONE NUMBERS For Side Events, Speakers and Panels, contact: Michel Baumgartner David Howard Michel Petitjean

+32 475 961 135 +32 486 504 768 +33 607 372 403

For Registrations to the ERA Convention and Rental Awards Dinner, contact: Benedicte Lambert

+32 476 655 733

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EUROPEAN RENTAL AWARDS 2011 HEADLINE SPONSORS

SUPPORT SPONSORS

SHORTLISTED COMPANIES Large Rental Company of the year

Small Rental Company of the year

(turnover > €15 million) sponsored by

(turnover <€15 million)

GAM (Spain)

Industrial Access (Romania)

GAP Group (UK)

Dromad Hire (Ireland)

HSS Hire (UK)

Rentforce (Netherlands/Russia)

Rental IT Award

Rental Product of the Year

A-Plant

HH-Intellitech (GlasLift 500-4)

HSS Hire

JCB (3CX/4CX ECO backhoe loader)

Kiloutou

MEC Aerial Platforms (Titan Boom 40-S)

Speedy Hire

Teletower Access Solutions (Teletower) Z-Safety Services (Z-Matic)

Rental Safety Award sponsored by

Rental Marketing Award

GAP Group

HSS Hire

Hewden

Ramirent

HSS Hire Manufacturer of the Year El-Bjorn

ERA/IRN Rental Person of the Year Winner to be announced on the night

Volvo

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PROGRAMME

ERA Convention 2011

Tuesday 7 June 2011 11:00 - 16:30

Registration and visit of international rental exhibition NB: Participants make their own arrangements for lunch

13:00 - 16:00

Possibility of visit of rental depots of Boels and Workx in the vicinity of the RAI Conference and Exhibition Centre.

Departure by bus at 13.10 from the RAI’s main entrance.

16:30 - 18:00

Room Amsterdam

ROUNDTABLE: Manufacturers facing recovery How equipment manufacturers face their challenges and does this impact on the purchasing strategies of the rental companies?

Speaker

Lorenz Kleist, IHS Global Panelists Gérard Déprez, Loxam Michael Kneeland, United Rentals Pierre Boels, Boels Verhuur Martin Holmgren, Cramo Jean-Christophe Girou, Manitou Alexandre Saubot, Haulotte Anders Barreng, Volvo Europe Alan Blake, JCB Moderator Murray Pollok, International Rental News

18:00 - 19:00

ERA Stand in Exhibition Hall (lot 520)

International Rental Exhibition inauguration cocktail Open to participants to the ERA Convention and Exhibitors at IRE Show.

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PROGRAMME

Wednesday 8 June 2011 9:00 - 10:00

Room D503

Morning

ROUNDTABLE: Scaffolding Regulations and Products development - Rental by Superficie versus Rental by Weight and differences in expertise and processes Speakers Reid Cameron, Harsco Infrastructure Mika Pyntt채ri, Ramirent Moderator Gerry Cooper, National Access and Scaffolding

Confederation - UK

Room The Hague

ROUNDTABLE: IT / Software integration How new technologies impact processes in the rental industry.

Speakers Derek Robson, Result Group Edwin Wijers, Boels David Downie, HSS Moderator Gian Luca Benci, Assodimi

9:00 - 11:00

Room Amsterdam

ROUNDTABLE: National Rental Associations Speakers Graham Arundell, Hire Association Europe Stefan Ponea, Romanian Rental Association Durval Gasparetti, Brazilian Rental Association Yoshitoshi Kadoguchi, Japanese Rental and Leasing Association Moderator Michel Petitjean, European Rental Association

10:00 - 11:00

ERA Stand in Exhibition Hall (lot 520)

BREAK - Networking and visit of IRE Show

11:00 - 12:00

Room D503

COMMITTEE REPORT: Safety And Sustainability Speaker

Room The Hague

Kevin Minton, Construction Plant-hire Association

COMMITTEE REPORT: Equipment Technology And Theft Speaker

Martin Holmgren, Cramo

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PROGRAMME

Wednesday 8 June 2011 11:00 - 12:00

Room Amsterdam

Late Morning / Afternoon

ROUNDTABLE: Family-Owned Rental Companies Place, strengths and weaknesses of the family-owned rental companies - Specifications in commercial strategies and in financing - Are they more reactive and/or more profitable than the large companies?

Speakers Mark Anderson, GAP Group Marzia Giusto, Nacanco Jaap Fluit, Bredenoord Moderator Michel Petitjean, European Rental Association

12:00 - 14:00

14:00 - 15:30

ERA Stand in Exhibition Hall (lot 520)

BREAK - Networking and visit of IRE Show

Room Amsterdam

PLENARY SESSION

NB: Participants make their own arrangements for lunch

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Welcome Address, GĂŠrard DĂŠprez, ERA President Construction Update, Eduardo Rodriguez Priego, IHS Global Contractor Vision of the Rental Market, Mats Paulsson, Strabag Scandinavia

15:30 - 16:30

ERA Stand in Exhibition Hall (lot 520)

BREAK - Networking and visit of IRE Show

16:30 - 18:00

Room Amsterdam

PLENARY SESSION

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19:00 - 23:00

Hotel Okura

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Leasing Accounting Standards, Jeff Eisenberg, Riwal Trends in the US Rental Industry, Chris Wehrman, American Rental Association Trends in the European Rental Industry, Murray Pollok, International Rental News

EUROPEAN RENTAL AWARDS DINNER

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PROGRAMME

Thursday 9 June 2011

Morning

9:00 - 10:00

Room Amsterdam

European Rental Association General Assembly

10:00 - 11:00

ERA Stand in Exhibition Hall (lot 520)

BREAK - Networking and visit of IRE Show

11:00 - 12:00

Room Amsterdam

ROUNDTABLE: Equipment End-of-Life Strategies What are the options for equipment at the end of life and what about final disposal?

Speakers Dr. Georg Sick, Mecalac / CECE Guylain Turgeon, Ritchie Bros. Auctioneers Dale Asplund, United Rentals David Downie, HSS Moderator Michel Petitjean, European Rental Association

Room Rotterdam

ROUNDTABLE: Review of financing Investment Analyst view of the industry in terms of financing structure and conditions and in terms of companies valuations Speakers Ari Järvinen, Danske Bank Martti Ala-Härkönen, Cramo Moderator Jeff Eisenberg, Riwal

Room The Hague

ROUNDTABLE: Social Networks What can be the impact of social media on rental companies’ marketing strategies?

Speakers Asif Latief, Ashtead Plant Hire Patrick Rizzo, Loxam Moderator Michel Baumgartner, European Rental Association

12:00 - 14:00

ERA Convention Area

LUNCHEON

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PROGRAMME

Thursday 9 June 2011 14:00 - 15:00

Afternoon

Room Rotterdam

COMMITTEE REPORT: Promotion

Room Amsterdam

COMMITTEE REPORT: Statistics

Room The Hague

ROUNDTABLE: Equipment Theft

Speakers

Jörg Bachmann

Speakers Marianne Chalcraft, Lavendon Michel Petitjean, European Rental Association

Latest developments with regards to anti-theft registers, programmes and mechanisms Speakers René Beukema, Verhuurnet Kevin Howells, Datatag Patrick Sheeran, Kosran Moderator Michel Baumgartner, European Rental Association

15:00 - 16:00

16:00 - 17:00

Room Amsterdam

ERA Stand in Exhibition Hall (lot 520)

PLENARY SESSION

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Guest Speaker, Michelle Provoost Closing Address, Gérard Déprez, ERA President

FAREWELL COCKTAIL

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PLENARY

SESSION SPEAKERS Eduardo Rodriguez Priego, IHS Global Eduardo Rodriguez-Priego is EMEA Director of IHS Global Insight Construction and Manufacturing Industries Consulting Services. He offers services related to market sizing, market potential and market growth in key construction and manufacturing related industries, such as contracting, building materials, heavy equipment, and rental services. He has hands on experience in the construction and real estate sector, where he has held positions as engineer and manager in Spain, UK, Romania and Germany. Eduardo is a qualified MSc Civil Engineer and holds an Insead MBA.

Mats Paulsson, STRABAG Mats Paulsson is CEO of STRABAG for Scandinavia. A long-time civil engineer and specialist for infrastructure and industry, Mats has previously held positions with Skanska and, before becoming CEO of STRABAG, spent 10 years with PEAB where he was deputy CEO responsible for Civil Infrastructure and Industry in PEAB AB and CEO of PEAB Industry AB.

Jeff Eisenberg, Riwal Jeff Eisenberg has spent 16 years in the rental industry. He started and led Genie Financial Services in Europe, providing finance for large and small rental companies all over the world. Since 2000 he has held senior positions in a number of European rental companies, as well as his own consultancy for rental companies, financial institutions and equipment manufacturers. In July 2008 he joined Netherlands based Riwal working specifically with acquisitions and finance.

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Chris Wehrman, American Rental Association Chris Wehrman is Chief Executive Officer and Executive Vice President of the American Rental Association (ARA), representing equipment rental companies and manufacturers and suppliers of rental equipment. ARAâ&#x20AC;&#x2122;s member locations number approximately 7,500 worldwide. The Association has a 51-member staff and is headquartered in Moline, Illinois, U.S.A., with an office in Washington, D.C. to manage government affairs. Chris is responsible for the administration and management of the Association, its subsidiaries and related entities. She is also responsible for coordination of the ARA Board of Directors and implementation of policies established by the Board.

Murray Pollok, International Rental News Murray Pollok has worked as a journalist at KHL Group for 18 years. He initially worked on International Cranes magazine followed by five years editing KHLâ&#x20AC;&#x2122;s Access International title, covering the aerial platform market. In the last 10 years he has been editor of International Rental News (IRN) and was founding editor of the publication. Murray has been reporting on the construction equipment and rental industries for over 15 years. Before becoming a journalist, Murray worked as a civil engineer on projects in the UK, Asia and Africa. He holds BSc and MSc degrees in engineering from Glasgow University and Southampton University.

Michelle Provoost, Guest Speaker Dr. Michelle Provoost is an architectural historian who specialises in historic preservation, urban planning history and theory and contemporary urban development.

Since 2008 Dr. Provoost has served as Director of the International New Town Institute (INTI) in Almere, the Netherlands. INTI is now considered the leading organization related to New Towns, with an extensive lecture and conference series, global network of researchers, and considerable publications. Prior to her work with INTI, Dr. Provoost worked as Program Director for WiMBY!, an urban regeneration project in Rotterdam-Hoogvliet. This intensive eight-year project resulted in a number of buildings, art projects, an exhibition and a publication: WiMBY! Future, past and present of a New Town or: The Big WiMBY! Book (2007).

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ERA Achievements 2006 - 2011

1. PROMOTION OF RENTAL l

LAUNCH OF ERA WEBSITE

as a central focal point with information on the rental industry in Europe collected from various sources.

CONCEPT AND LAUNCH OF INTERNATIONAL RENTAL EXHIBITION

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co-organised by the ERA and International Rental News. First edition in 2008, next edition taking place in June 2011.

PUBLICATION OF 2 NEWSLETTERS:

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the web-based Rental Weekly on rental industry news and the e-mailed Association news (Every 2-3 months) destined to members only. ongoing

CONCEPT AND LAUNCH OF 3 EDITIONS OF THE EUROPEAN RENTAL AWARDS

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in partnership with International Rental News. The next edition taking place in June 2011.

2. STATISTICS PUBLICATION OF “BEST ESTIMATES”

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on the rental industry with knowledge derived from various industry experts.

PUBLICATION OF EUROPEAN EQUIPMENT RENTAL INDUSTRY REPORT

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Europe-wide statistics on the rental industry. ongoing

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PARTICIPATION TO TRADESHOWS

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DEVELOPMENT OF THE “RENT VS. BUY CALCULATOR”

LAUNCH OF THE QUARTERLY “RENTAL CONFIDENCE TRACKER”

to promote the rental concept (BAUMA, Intermat, Maszbud, Samoter, Executive Hire Show…) and speeches delivered regularly to conferences on construction equipment or at meetings of national rental associations. ongoing

available on our website and used by several major rental companies on their own websites.

surveying business sentiments and trying to identify trends in the rental industry. ongoing

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PUBLICATION OF ANNUAL REPORTS ongoing

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DEVELOPMENT OF PROMOTION TOOLS

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for the use by ERA Members, such as “Good Reasons to Rent” posters and a “Discover Rental Guide”. ongoing

SUPPORT TO THE CREATION OF NATIONAL RENTAL ASSOCIATIONS IN SEVERAL COUNTIRES ongoing

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3. EU AFFAIRS ESTABLISHMENT OF RELATIONS WITH EUROPEAN COMMISSION OFFICIALS,

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European trade federations in the construction industry (FIEC, ECED, CECE), and with other bodies (CEN). ongoing

ADOPTION OF “IN-SERVICE INSPECTION OF WORK EQUIPMENT BEST PRACTICE STATEMENT”

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OPERATOR’S LICENSES AND TRAINING:

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Contacts with other European trade federations on the issue to support mutual recognition between member states in the long term.

CROSS-BORDER TRANSPORTATION OF EQUIPMENT:

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Report, Meetings and letters to the European Commission on the issue to attract its attention.

INPUT INTO THE EUROPEAN COMMISSION’S GUIDE

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on the Machinery Directive to reduce the impact of this legislation on rental companies. ongoing

PRODUCTION OF GUIDELINES FOR DRAFTING SAFETY INSTRUCTIONS/ LEAFLETS

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4. SUSTAINABILITY PRODUCTION OF A GUIDE “SUSTAINABILITY IN THE RENTAL INDUSTRY”

6. EQUIPMENT TECHNOLOGY WORKING GROUP STARTED IN NOVEMBER 2010:

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to support rental companies implementing CSR policies including factsheets which will illustrate some issues mentioned in the guide with concrete examples of achievements / actions taken by rental companies and the benefits delivered.

Two subgroups working on Operations and Maintenance (total cost of ownership, effective maintenance and spare parts management) and Equipment Design (built-in security and maintenance devices, customization of offering for rental companies). ongoing

5. GENERAL RENTAL CONDITIONS PRODUCTION OF A FRAMEWORK FOR GENERAL RENTAL CONDITIONS FOR B2B

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available in English, Italian, German, French and Spanish.

DEVELOPMENT OF A CEN WORKSHOP AGREEMENT

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on General Rental Conditions for B2C with shared copyrights and shared distribution rights with the national members of CEN. ongoing

7. EQUIPMENT THEFT PRODUCTION OF THE ERA GUIDE FOR THEFT PREVENTION:

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guidance document on best practices and on existing antitheft devices and systems for use by national rental associations and by rental companies.

EU FUNDED STUDY ON CONSTRUCTION EQUIPMENT THEFT IN EUROPE

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Contacts with FIEC, ECED, CECE and LEASEUROPE to raise the issue of equipment theft on the European agenda. Project to be launched with the European Commission on reviewing the status of equipment theft in Europe and proposing solutions and actions. ongoing

PRODUCTION OF BEST PRACTICES GUIDANCE

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ongoing

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