BARROW E S T . 2 0 1 5
THE BIG IDEA
DESIGN EQUATION Film elements with a Texan feel taking influence from the Public Enemy era.
BRAND TRUTH
VALUES
Unisex t-shirt brand that embraces personal style with a rebelious edge.
Culture inspired apparel that embraces individuality for the millennials.
Customisable clothing for ‘the selfish years’.
PERSONALITY A free spirited, individual and youthful brand for the modern outlaw.
ATTRIBUTES Casual, wearable clothing which you can customise, at an affordable price.
PROMISE Unique clothing with a standard unisex fit made from high quality cotton.
COMMERCIAL MISSGUIDED
GUESS JEANS
ASOS
URBAN OUTFITTERS
BRIDEWELL BREAKFAST
OBEY WILD FANG
RAT & BOA
HIGH STREET
HIGH END MAISON LABICHE
BITCHING & JUNKFOOD ROCK BANDIT BRAND ARKA
LAST EXIT TO NOWHERE
CONCEPTUAL
COMMERCIAL MISSGUIDED
GUESS JEANS
ASOS
URBAN OUTFITTERS
BRIDEWELL BREAKFAST
OBEY WILD FANG
RAT & BOA
HIGH STREET
HIGH END MAISON LABICHE
BITCHING & JUNKFOOD
BARROW
ROCK
BANDIT BRAND ARKA LAST EXIT TO NOWHERE
CONCEPTUAL
CONSUMER PROFILES
LOVE IT + LEAVE IT
RIP IT + TEAR IT
PLAN IT + POST IT
VISUAL CODES
INITIAL SKETCHES
CREATIVE CONCEPT
BEHIND THE SCENES
MODERN OUTLAWS A FILM BY BARROW
“SOCIAL MEDIA REPLACES NOTHING- BUT COMPLIMENTS EVERYTHING” NEAL SCHAFFER [2014], FORBES TOP 50 SOCIAL MEDIA POWER INFLUENCER + CREATOR OF BUSINESS BLOG ‘MAXIMIZE SOCIAL BUSINESS’
BARROW E S T . 2 0 1 5