Inspiring transferable leadership by Alice Holmberg

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WELCOME!

Creative Resilience 2.1 Leadership framework

©AliceHolmberg2015

Societal Leadership Here understood as the capability to take leadership in a societal context. This level of leadership can change how whole section of society act or interact and has a great potential to exercise influence on that respective part of societal matters.

MOON MISSION

LEADERSHIP TYPE : Societal leadership, group leadership GOAL : Global leadership, winning the space race PERFORMED BY : John Fitzgerald Kennedy as President of the USA CONTEXT : Cold war space race, post WWII nation building ACTION : Issued a statement to ‘before this decade is out, of landing a man on the moon and returning him safely to the earth’ and assigned equivalent research budget to NASA, creating the Apollo programmes.

Photo©NASA

METHODS : Politics, operational insight and full-circle implementation IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Moonlanding in 1969, first man on the Moon and returned safely to Earth. Apollo missions and continued focus on outer space programmes. Captivated the public imagination and rallied behind a cause ‘I’m helping to put a man on the moon,’ TRANSFERABLE PRINCIPLE : With an ambitious vision, set smart and realistic goals, enable the people and make their role in the big vision clear

RESILIENCE

LEADERSHIP TYPE : Societal leadership, group leadership GOAL : Peace, Indian independence PERFORMED BY : Mohandas Karamchand Gandhi aka. Mahatma Gandhi CONTEXT : Indian independence fight ACTION : Combining leadership of a movement with a tangible example, the textile production. The promotion of khaddar and the ‘branding’ with a loom provided an image of the way out of colonial dependency.

Photo©wikipedia

METHODS : Passive resistance, campaigns, activism, civil disobedience and non-cooperation with authorities, pragmatic examples, walk the walk, personal integrity, capture the imagination of a nation IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Indian independence in 1947. Captivated the imagination of the world and coined passive resistance. TRANSFERABLE PRINCIPLE : With an abstract goal, combine it with something tangible that expresses the same thing and live your ideals

VW THINK SMALL

LEADERSHIP TYPE : Industry leadership, Societal leadership GOAL : Product development and sales PERFORMED BY : Volkswagen GmbH CONTEXT : Post-WWII boom, 1960´s vision of ‘The Good Life’ ACTION : Car design marketed as palatable and affordable for a significant volume of society METHODS : Full circle design from car manufacture to print media, associating the VW with private ownership, freedom, wide access to wealth

Photo©VW

IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Recognisable brand and wide market penetration Enhanced private vehicle ownership Expanded mobility on a national and international level TRANSFERABLE PRINCIPLE : Understand the cultural behaviour of your consumers and anchor your product or service within that. Then, tell that story and spread it widely

Thought Leadership Here defined as the ablity to show leadership of thought in understanding cultural patterns and socio-economic structure without being limited by them. Far from that, thought leadership is to be able to envision an alternative future and scope unlikely spaces for solutions.

LEADERSHIP TYPE : Thought leadership, societal leadership GOAL : Raising awareness of corporate dominance of Western countries PERFORMED BY : Naomi Klein, author and activist CONTEXT : Civil protests generated media attention about the flipside of globalised corporations around the Seattle WTO Ministerial Conference, around the time when the book was published in 1999. It gained in resonance and popularity as the techbubble blast in the early 2000Â´s ACTION : Writing a book, promoting awareness and coining a phrase that became the voice of a concerned alter-globalisation generation

PhotoÂŠNaomiKlein

METHODS : Book (research, analysis, drafting, publishing, marketing) IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Captivated the imagination of a generation Widely disseminated pop-cultural and informal influence TRANSFERABLE PRINCIPLE : The analytic trawling through complex societal history and presenting it in a digestible and compelling format

IPOD

LEADERSHIP TYPE : Thought leadership, industry leadership GOAL : Product development and sales PERFORMED BY : Apple inc CONTEXT : Blasting tech-bubble at its launch, industry outrage over widespread illegal download sites, first court cases ACTION : Changing the behavioural patterns between audio content and the user; Allowing the user control over content and mixes Launching the itunes stores facilitating the purchase of single titles Adjusting technology to largest potential use: individual sports and commuting

PhotoÂŠAppleInc

METHODS : Full circle design from product manufacture to marketing IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Eventually massive success, huge pop-culture influence, iEverthing TRANSFERABLE PRINCIPLE : When creating a product or service that the market is not ready for, consider what you can do to ripen it

LEADERSHIP TYPE : Thought leadership GOAL : Analyse and differentiate the variety of emerging economies, on the basis of which they can be supported toward growth. PERFORMED BY : Dr Jim O‘Neill, economist CONTEXT : ‘The World Needs Better Economic BRICs‘, a paper written for Goldman Sachs‘ ‘Global Economic Paper‘ series ACTION : Clustering the developing economies of Brazil, Russia, India and China as N-11 economic level under the acronym. (40% world pop)

Photo©TheEconomist

METHODS : Research, papers, advocacy IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : An image was created for developing economies, creating coalitions. Yearly BRIC summits since 2009, finding voice toward G7 countries Nextgen BRIC was coined in 2014 MINT : Mexico, Indonesia, Nigeria, Turkey TRANSFERABLE PRINCIPLE : When working with disadvantaged groups, group them with comparable communities and redefine the conversation

Group Leadership Here seen as the skill to perform leadership in a group context. This is leadership on a human level and encompasses the capacity to formulate ideas, motivate people, inspire a sense of purpose and keep the momentum. Group leadership can be acted out on a universal level, but is just as relevant in the localised context with a team of staff group or in the medium range facilitating wider interaction.

SETH GODIN

LEADERSHIP TYPE : Group leadership, industry leadership GOAL : Personal passion, business PERFORMED BY : Seth Godin CONTEXT : Post-marketing marketer’s world ACTION : Innovation within publishing, ex. Crowd-funding for ‘The Icarus Deception’ to determine whether he should write the book; Distributing his books in packs; Or, removing the titles off the frontpage of books sold on amazon

Photo©SethGodin

METHODS : Book authoring and narrating, publishing, public speaking, teaching and lecturing, consulting IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Immense industry influence Large social media following and blog audience TRANSFERABLE PRINCIPLE : The basic commodity we are all trading is trust, consider how you can become a voice of trust to your community

LEADERSHIP TYPE : Group leadership, industry leadership GOAL : Business, spreading ideas, equality of access to ideas PERFORMED BY : Changing TED teams, The Sapling Foundation CONTEXT : Contemporary society, where content flows ACTION : Curating talks, conferences and content; Condencing content to short format, Publishing worldwide free-of-charge METHODS : Events, Publishing

PhotoÂŠTED

IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : TEDx in approx 150 countries, TEDprize, TEDed, TEDmed, TEDbooks TEDfellows, Open Translation Project, TEDu > 1b views of talks online TRANSFERABLE PRINCIPLE : Understand what your key value is and adapt it to as many different contexts as possible; give away the basic model for free and charge a high rate for the premium experience

TEAM LEADER

LEADERSHIP TYPE : Group leadership, industry leadership GOAL : Business, good team PERFORMED BY : Lisbeth Knudsen, Dr. Phil & MA Anthropology CONTEXT : MD and Editor in Chief of Weekendavisen, Danish newspaper

Photo©BerlingskeTidende

ACTION : Made the business case of having a team with a private life thus: Young ambitious journalist stays long at work, effects his/her judgement and potentially destroys social relations. He/she is in divorce batlle for 12 months, extensively outgoing and dating for 12 months (hungover, drunk or distracted) and then settles back in. That ´s 24 months of distracted workforce as a consequence of staying late - plus the ethical concerns METHODS : Team leadership IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Hopefully a team of happy people (?) TRANSFERABLE PRINCIPLE : Understand the law of unintended consequences and reverse engineer to work against it

ART OF HOSTING

LEADERSHIP TYPE : Group leadership GOAL : Spreading the craft of group leadership, Business PERFORMED BY : Art of Hosting trainers and network CONTEXT : Contemporary society with increasing desire to understand collaboration techniques ACTION : Advocating, training, awareness raising, publishing

PhotoÂŠArtofHosting.org

METHODS : Workshops and publication channels IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Increasing community of practitioners and evangelists Increased group leadership TRANSFERABLE PRINCIPLE : How things are being done is often as important as what is being done, deliver the message in a way that supports and amplifies the message, open up and collaborate

Industry Leadership Here defined as the strenght to demonstrate leadership within one‘s industry. This includes to challenge the status quo ‘behind the scenes‘, innovate and adopt practices that are fundamentally different to the convention in the industry. This ranges widely from ex. production methods over the combination of service offers to the relationship to the community of users.

LEADERSHIP TYPE : Industry leadership GOAL : Business PERFORMED BY : Hailo, three cabdrivers + three internet entrepreneurs CONTEXT : Pushed cab market in the wave of recession, more unlicensed or prebooking driving services entering the market ACTION : Combining smartphone geolocation capacity with travelling needs in an app. Essentially cuts out call-centres and utilises the fact that each cabbie is a sole trader to build trust, one person to the next

PhotoÂŠHailoInc

METHODS : App based booking business IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : New market to black cabs General innovation in the cab market, possibly overhauling Hailo TRANSFERABLE PRINCIPLE : When new technologies arrive, understand what they add to your customer relationship and establish how they offer new opportunities for your business

ED SHEERAN

LEADERSHIP TYPE : Industry leadership, group leadership GOAL : Art, self-expression, business PERFORMED BY : Ed Sheeran CONTEXT : Unsigned semi-autodidact artist making his way

ACTION : Being extremely handson, understanding every step to success ‘I put all my time and effort into making my music successful’ Busking to understand the reaction of the crowds Self-funded self-released EP´s, selling from his backpack Three gigs a week when everyone else does one Learning from the best (James Blunt´s diary) Playing for HMV staff (to get a better position on the shelve) METHODS : Everything around music, writing, performing, marketing IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Success! TRANSFERABLE PRINCIPLE : Recognise all factors in the success of your product or service and align, improve and win them over

LEADERSHIP TYPE : Industry leadership, societal leadership GOAL : Access to fomal financial system in the developing world PERFORMED BY : Mpesa (vodafone for safaricom and vodacom) CONTEXT : Traditional banking system not reaching large parts of the developing world, with increasing demand for transfer possibilities ACTION : Launching a branchless banking service, that makes use of existing infrastructure. Thus, money can be transferred via pin-secured text messages, this is paid out by agents - typically local tradesmen

PhotoÂŠVodaCom

METHODS : Service product development IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : 17M Mpesa users in Kenya, private and retail use Measurable crime reduction in otherwise cash-based society Expansion to (Tanzania) Afganistan, South Africa and Eastern Europe TRANSFERABLE PRINCIPLE : Follow developments in new target markets and offer your product or service based on what is already established

KALE

LEADERSHIP TYPE : Industry leadership, group leadership GOAL : Business, health PERFORMED BY : Oberon Sinclair of the ad-agency ’My Young Auntie’ contracted by ’The American Kale Association’ CONTEXT : Superfood hype ACTION : Cultivating a word-of-mouth type campaign, enticing hip eateries in NYC to serve kale and then feeding the momentum with superfood facts, nurturing foodie-bloggers and creating merchandise METHODS : Advertising campaign IMPACT, OR DERIVED, ESTIMATED OR EXPECTED IMPACT : Kale everywhere! TRANSFERABLE PRINCIPLE : Playing a zeitgeist or trend to your advantage from being unknown, over a hyped period aligned with communities interested in your strengths to being a popular stable in the mainstream vocabulary

YOU can show a different type of leadership at every step in your ‘production line‘

CONTACT

Alice Holmberg alice@housofholmberg.com www.houseofholmberg.com www.humancities.eu www.prideandproduce.com