allsaints T RO U S E R S SS 18
Alice Johnson
contents page
CON TE N T S
CO N S UM E R T R E N D KE Y
P RO F I L E S
O V E RV I E W
I N F LU E NC E S
F I NA L BE S T PR I C E
R ANG E S E L L E R S A RC H I T E C T U R E
PHA S I N G
I N TO
CO N C LUS I ON
S TOR E
PAG E
consumer profiles
AS P I RATI ONA L
S T U D EN T
Age: 18- 21 years old Occupation: Student Lives: Student accommodation Social Activities: Lunch dates - evening drinks - music festivals - shopping trips Holidays: Sri Lanka - Ibiza- Greek Islands Also shops at: Dover street market Urban outfitters - Superme - Selfridges Extra comments: Is a consumer of Allsaints not a customer
consumer profiles
E NTE R P R I S I N G
P RO F E S S I O N A L
Age: 25-30 years old Occupation: Marketing and PR Lives: Studio flat in city centre Social Activities: Music gigs food festvials - pub lunches garden parties Holidays: Berlin - Warsaw Amsterdam- Barcelona Also shops at: Cos - Karen Millen- Levis Extra comments: Shops at Allsaints during lunchbreaks or after work for items for social events
consumer profiles
Y U PP I E
2 .0
Age: 35-40 years old Occupation: Freelance designer Lives: 4 bedroom deatched house in a town Social Activities: Family parties wine and cheese nights with friends date nights - family weekends to cottages Holidays: Greek Islands - Sri Lanka- Mexico Also shops at: Banana Republic- John Lewis Jigsaw Extra comments: Allsaints is her first choice of ocassional wear
trend overview
T R EN D
O V E RV I E W
key influences
K EY
I N F LUE NC E S
C AT WA L K A N A LY S I S W I D E C RO P P E D T RO U S E R S
C AT WA L K A N A LY S I S FASTENING - D-RING FASTENING
C AT WA L K A N A LY S I S FABRIC - TECH BASED M AT E R I A L S
C AT WA L K A N A LY S I S S I L K Y P Y J A M A PA N T
STREETSTYLE S T I R RU P T RO U S E R
COMPETITION SHOP S U E D E T RO U S E R S , WHISTLES
key influences
K EY
C AT WA L K A N A LY S I S L A RG E R O U N D E D POCKETS
COMPETITION SHOP T A L I O R E D T RO U S E R ALLSAINTS
I N F LUE NC E S
COMPETITION SHOP PREMIUM LEGGINGS, KAREN MILLEN
R E S E A R C H - O RG A N I C COTTON
C AT WA L K A N A LY S I S CONSTRAST BINDING
COMPETITION SHOP BEST SELLER ALLSAINTS
final range
F I NA L BRIX 2.0 LEGGINGS
TA L I O R E D T RO U S E R S W I T H BINDING
S T I R RU P T RO U S E R S
R A NG E C RO P P E D SUEDE T RO U S E R S
D R AW S T R I N G W I D E C RO P P E D T RO U S E R S
SILK PYJAMA T RO U S E R S
Colour options:
Navy, Black Acid Wash
Colour options:
Black With Coral
Colour options:
Black
Colour options:
Grey
Colour options:
Icy Blue, Greyscale Navy, Orange
Colour options:
Dusky pink
Fabric Composition:
45% Cotton, 45% Polyester, 10% Elastane
Fabric Composition:
72% Cotton, 18% Polyester, 10% Elastane
Fabric Composition:
48% Cotton, 42% Polyamide 10% Nylon
Fabric Composition:
100% Goat Leather
Fabric Composition:
100% Organic cotton
Fabric Composition:
100% Silk
Line Type:
Trial
Line Type:
Fashion
Line Type:
Trial
Line Type:
Core
Line Type:
Core
Line Type:
Fashion
price architecture
P R I C E BRIX 2.0 LEGGINGS
S T I R RU P T RO U S E R S
A RC H I T E C T U R E
TA L I O R E D T RO U S E R S W I T H BINDING
D R AW S T R I N G W I D E C RO P P E D T RO U S E R S
SILK PYJAMA T RO U S E R S
C RO P P E D SUEDE T RO U S E R S
Retail Selling Price:
£40
Retail Selling Price:
£75
Retail Selling Price:
£128
Retail Selling Price:
£148
Retail Selling Price:
£148
Retail Selling Price:
£345
Margin:
60%
Margin:
70%
Margin:
60%
Margin:
70%
Margin:
70%
Margin:
80%
Manufactured:
Portugal
Manufactured:
Portugal
Manufactured:
Turkey
Manufactured:
Turkey
Manufactured:
India
Manufactured:
India
best sellers
B ES T BRIX 2.0 LEGGINGS
S EL L E R S
D R AW S T R I N G W I D E C RO P P E D T RO U S E R S
CONSUMER: A S P I R AT I O N A L STUDENT ENTERPRISING P RO F E S S I O N A L
CONSUMER: YUPPIE 2.0
phasing into store
PHA S I N G
J A N U A RY Season begins end of the month after winter sales have ended- staples
F E B U R A RY
M A RC H
Transeaonal, weather is still cold
Begin to see lighter colours and fabric
I N TO
APRIL Summer suitable clothing comes into store
M AY Peak season
STOR E
JUNE Wedding season and summer sales begin
J U LY Sales
conclusion
CO N C LU SION
picture references
R EF ER ENC E S Contents page https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%20%2248%22%2C%20%22limit%22%3A%2048%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/65701/page/1 https://www.allsaints.com/women/trousers-and-leggings https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/68685/page/3 https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/65701/page/1 http://theimpression.com/lucio-vanotti-fashion-show-spring-2017-ready-to-wear/ Consumer profiles Aspirtional student https://uk.pinterest.com/pin/13651605094485828/ https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22market%7C49153%22%2C%20 %22category%7C18819%22%2C%20%22keywords%7C12391%22%5D%7D https://uk.pinterest.com/pin/482307441326981140/ https://uk.pinterest.com/pin/105764291221867820/ https://uk.pinterest.com/pin/265923552974857808/ Enterprising professional https://uk.pinterest.com/pin/399553798172273068/ https://uk.pinterest.com/pin/464293042809113063/ https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22market%7C49153%22%2C%20 %22category%7C28490%22%2C%20%22keywords%7C146819%22%5D%7D https://uk.pinterest.com/pin/465418942719032055/ https://uk.pinterest.com/pin/130534089177817329/ Yuppie 2.0 https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22market%7C49153%22%2C%20 %22category%7C28490%22%2C%20%22keywords%7C419%22%2C%20%22season%7C1141386%22%5D%7D https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%20%2248%22%2C%20%22limit%22%3A%2048%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%5D%7D https://uk.pinterest.com/pin/95208979600468283/ https://uk.pinterest.com/pin/445082375656152264/ https://uk.pinterest.com/pin/522628731743591746/ https://www.holidaycottages.co.uk/assets/images/hero/lg_family.jpg?v=1 Trend Overview https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/65701/page/1 https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/66060/page/4 https://patternity.org/archive/ https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22category%7C18815%22%2C%20 %22season%7C800201%22%5D%7D https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C20963%22%2C%20%22category%7C18815%22%2C%20 %22season%7C800201%22%5D%7D https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%2048%2C%20%22limit%22%3A%2048%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20%22market%7C49153%22%2C%20 %22season%7C800201%22%2C%20%22category%7C18815%22%2C%20%22colors%7C1992%22%5D%7D Key Influences https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20%22market%7C49153%22%2C%20 %22season%7C800201%22%2C%20%22category%7C18815%22%2C%20%22keywords%7C7747%22%5D%7D https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/68685/page/3 http://theimpression.com/stella-mccartney-fashion-show-spring-2017-ready-to-wear/ http://www.whistles.com/women/clothing/trousers/ http://theimpression.com/paris-couture-fashion-week-street-style-day-2-spring-2017/ Key Influences 2 https://www-wgsn-com.ezproxy.bcu.ac.uk/search/search.php#%7B%22start%22%3A%200%2C%20%22limit%22%3A%2050%2C%20%22logSearch%22%3A%20true%2C%20%22f_limit%22%3A%205%2C%20%22q%22%3A%20%22%22%2C%20%22facets%5B%5D%22%3A%20%5B%22classif_name%7C19097%22%2C%20%22market%7C49153%22%2C%20 %22season%7C800201%22%2C%20%22category%7C18815%22%2C%20%22keywords%7C7747%22%5D%7D http://www.karenmillen.com/gb/womens/clothing/trousers-and-jumpsuits/ http://theimpression.com/christopher-kane-fashion-show-spring-2017-ready-to-wear/ https://www.allsaints.com/women/trousers-and-leggings/style,any/colour,any/size,any/ https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/68685/page/3 https://www-wgsn-com.ezproxy.bcu.ac.uk/content/board_viewer/#/65869/page/4