CONTENTS PAGE
INTRODUCTION?
ABOUT IKEA
THE IKEA STORY
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Ingvar with ikea
IKEA SUSTAINABLE PRACTISES
Goals for the future..
GEN Z..
CHAPTER FOUR MY CAMPAIGN
ALWAYS COMMITTED ALWAYS IKEA
HOW IT FITS THE BRIEF AND RELATES TO GEN Z..
iKEA X GEN Z X SUSTAINABILITY
THE CONCEPT
THE NARRATIVE
THE INSPIRATION
IMAGE?
how it fits the brief and relates to gen z..