As part of my branding module in first year I had to create my own brand which was a hypothetical collaboration between Haute Couture designers, Viktor and Rolf and Premium High-Street label, Levi's. Part of the process included creating a label name, its logo, its market level, social media presence and everything else that it takes to execute a new brand. My work was then displayed into a final brand book which covered every aspect of the branding journey, from start to finish.
