Coleman Camp Pad Campaign

Dowling, Minock, Moyer & Rausch

OUR OPPORTUNITY Coleman’s camp pad products are a neglected category within their hundreds of outdoor products, resulting in low customer awareness and therefore low retail sales for the category.

OUR GOAL To bring to life the benefits of a good night’s sleep gained by adding Coleman camp pads to your outdoor adventures.

Through this heightened awareness we intend to drive purchasing in specialty retailers and double camp pad sales by 2014.

TARGET Established.

Quality Oriented.

Outdoor Enthusiast.

CONSUMER INSIGHT Our consumer is always on the move and needs gear they can depend on.

They enjoy the thrill of exploration, and they can only enjoy nature to its fullest after a good night’s sleep on a Coleman Camp Pad.

THIS IS THE VIEW FROM YOUR COLEMAN CAMP PAD. COMFORTABLE. CONFIDENT.

PRINT CAMPAIGN

PRINT CAMPAIGN

PRINT CAMPAIGN

MAGAZINE SPREAD

MAGAZINE SPREAD

ONLINE PERSONALITY Text will go here.

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BUILD YOUR ADVENTURE - Upload photos or take a new photo - Create a photo chain by sharing the view from your camp pad with others - Localized, find places nearby.

The map becomes more complete with consumer participation

INTEGRATED MEDIA

#buildyouradventure

CAMPER TODD

CAMPER TODD

REI DISPLAY

EVENT PARTNERSHIP

Ski Resort Firework Shows

Dowling, Minock, Moyer & Rausch