Dowling, Minock, Moyer & Rausch
OUR OPPORTUNITY Coleman’s camp pad products are a neglected category within their hundreds of outdoor products, resulting in low customer awareness and therefore low retail sales for the category.
OUR GOAL To bring to life the benefits of a good night’s sleep gained by adding Coleman camp pads to your outdoor adventures. Through this heightened awareness we intend to drive purchasing in specialty retailers and double camp pad sales by 2014.
TARGET Established. Quality Oriented. Outdoor Enthusiast.
CONSUMER INSIGHT Our consumer is always on the move and needs gear they can depend on. They enjoy the thrill of exploration, and they can only enjoy nature to its fullest after a good night’s sleep on a Coleman Camp Pad.
THIS IS THE VIEW FROM YOUR COLEMAN CAMP PAD. COMFORTABLE. CONFIDENT.
PRINT CAMPAIGN
PRINT CAMPAIGN
PRINT CAMPAIGN
MAGAZINE SPREAD
MAGAZINE SPREAD
ONLINE PERSONALITY Text will go here. Ratem iditi ducil magnisto tet quatur? Agnatur sinvelest renihicto odignihit lab in nata volles et quide es ullent omniminitiae
BUILD YOUR ADVENTURE - Upload photos or take a new photo - Create a photo chain by sharing the view from your camp pad with others - Localized, find places nearby. The map becomes more complete with consumer participation
INTEGRATED MEDIA
#buildyouradventure
CAMPER TODD
CAMPER TODD
REI DISPLAY
EVENT PARTNERSHIP
Ski Resort Firework Shows
Dowling, Minock, Moyer & Rausch