Design Annual 2012

DA THE CLASS OF

2012 TM

The Maharashtra Academy of Engineering and Research (MAEER) was established as a society and trust with the sole aim of creating and developing professional education facilities to train aspiring young minds and to provide dedicated, ambitious and skilled professionals in the service of society and the nation at large.

MAEER

MAEER believes that ‘The union of Science and Spirituality alone will bring Harmony and Peace to Humanity’ as uttered by Swami Vivekananda. The vision of the founders of MAEER is to create a ‘Centre of Excellence in the field of Education and Research’. Since its inception, MAEER has been striving for the betterment of society through a value based education system. With over 50,000 students across various disciplines, it has achieved tremendous success in a short span of time and leads in excellence in the fields of Engineering, Medicine, Research, Management, Design, Primary and Secondary Education, Peace Studies, Environment and towards promoting Human Values and attaining the ultimate goal of World Peace.

The motto of MAEER is - To harness the knowledge of Science and Technology for the welfare of Society.

Established in 2006, MAEER’s MIT Institute of Design has completed more than five years of bench marking Design education in India.

Design education across the world reflects a diverse spectrum of economic, regional and social dynamics. Several great traditions in design education continue to reflect regional aspirations while striving to make them a part of the modern world. Today a large number of design students and researchers are breaking regional barriers and are crossing continents in search of new sensibilities, alternative methodologies and collaborative opportunities.

MAEER’s

MIT ID MANDATE

At MIT Institute of Design, our education addresses new and emerging socio-cultural and economic realities. We believe that Design is a critical value addition that will pitchfork the country to use its culture and tradition as a legitimate basis for innovation to create new value chains for the future. There are increasing demands on design to play a key role in the domains that were traditionally considered to be the forte of technology and management. Design has major roles to play in India at this stage of evolution and maturity.

Design acts as a strategic tool for economic progress and improved competitiveness, creating employment and business opportunities and upgrading quality of life.

The emergence of design can thus bring global competitiveness to Indian industries, enhancing profits. It helps expand export volumes multifold while understanding and creating quality of life products for the national and global customer. It generates an ‘innovation culture’ and brings best practices and technology to the masses and to the needy.

ANIMATION DESIGN

Under Graduate: Devika Menon Divya Chaturvedi Indrajit Ghosh Kingshuk Chaudhary Neti Shah Nityanshu Sharma Parvati Pillai Ravi Gupta Saumitra Kabra Vaibhav Dalal Post Graduate: Aditya Saksena Abhinav Narayan Dheeraj Bangur Prathamesh Jagtap Ram Singh Ruchika Heda Shivani Shukla Stuti Gupta

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Devika Menon +91 8007650583 devika_menon@ymail.com

1 DIPLOMA PROJECT // Short Animated Gags My Diploma Project was sponsored by Nickelodeon, India. I worked on a series of short animated gags for kids between 12-16 years of age. These gags could be PJs, situational jokes, conversational jokes, one-liners and anything whacky that kids could connect with. The gags were between two characters DJ and PJ. I managed the entire process consisting of pre-production, animation and post-production.

Faculty Guide: Prof. Sham Patil Industry Guide: Mr. Girish Joshi Sponsor: Nickelodeon, India Client: Nickelodeon, India

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CLASSROOM PROJECT // The Thought Pot This film’s about finding inspiration in some of the most unexpected places. It is my take on how the term “thinking pot” came into being! This project was our first traditionally animated short film. It was a good learning experience as we independently handled each aspect of making an animated film. I particularly enjoyed working on the visuals for this film.

Faculty Guide: Prof. Sham Patil

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CLASSROOM PROJECT // Digital Painting This project dealt with learning to paint digitally using a tablet on the software Adobe Photoshop. I loved experimenting with different styles of painting, using the vast palette of colours the software offers to create interesting visuals.

Faculty Guide: Prof. Sham Patil

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Divya Chaturvedi +91 9167412452 divya31288@gmail.com

1 DIPLOMA PROJECT // Short Animated Gags Gopi Gawaiya Bagha Bajaiya is a 75min. feature film inspired

by Satyajit Ray’s film. I worked on pre-production of the film.

I did Character turn arounds, lip sync and expression chart.

Faculty Guide: Prof. Sham Patil Industry Guide: Mr. Soumitra Ranade Sponsor: Paper Boat Animation Studios, Mumbai

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CLASSROOM PROJECT // Digital Painting It is a realistic painting of a Sadhu. The Sadhu has been sketched and then taken digitally to paint on Photoshop Faculty Guide: Prof. Sham Patil

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Indrajit Ghosh +91 7738020242 devil_indrajit@hotmail.com

1 DIPLOMA PROJECT // Channel Promos, MTV The client’s brief was to animate a Promo which would be aired on Diwali and would convey a message. It needed to look easy on the eyes and yet pass on an important message. The promo would be aired during diwali and a few days in advance and later. The direction of this promo was directed at throwing light on the festival of diwali and at the same time conveying a social message.

After handling Character Design, Storyboarding and Animation, Post-Production was handed over to the MTV team.

Faculty Guide: Chandan Bhattacharya Industry Guide: Mr. Luv Kalla Sponsor: Viacom18 Media Pvt. Ltd. (MTV), Mumbai Client: Viacom18 Media Pvt. Ltd. (MTV), Mumbai

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CLASSROOM PROJECT // Character Design The final submission of the course was to design a character from a famous story. I chose “The Bet�

by Anton Chekov. The character I chose was that of a young 25 year old man who voluntarily spends 15 years of confinement for 2 Million dollars. In those 15 years he reads all sorts of books which broaden his spiritual mind to such an extent that he starts to despise materialistic comfort, hence turns down the huge amount of money by breaking out of his cell just 5 hours before the confinement term ends.

Faculty Guide: Mr. Prosenjit Ganguly

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LIVE PROJECT // Independence Day The client wanted a set of Characters and caricatures designed for an independence day promo for MTV India.

Hence a list of personalities and individuals were made that when collectively put together would describe INDIA. The characters were first sketched, then cleaned and then digitally rendered.

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Kingshuk Chaudhary +91 9372679053 kingshuk.artist@gmail.com

1 DIPLOMA PROJECT // Raj Comics, Comic Name: Tamancha (Doga) Faculty Guide: Chandan Bhattacharya Industry Guide: Mr. Sanjay Gupta Sponsor: Comic Book Client: Raj Comics

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CLASSROOM PROJECT // Character Design Character design of Baldeo from the novel ‘The Tiger in the tunnel’ by Ruskin Bond. I did the character study of tiger.

Faculty Guide: Sandesh Pawar

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CLASSROOM PROJECT // 3DS Max Rendering Cycle modelled in 3Ds max 9 and render in V-ray Faculty Guide: Sandesh Pawar

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Neti Shah +91 9923345503 neti.shah@gmail.com

1 DIPLOMA PROJECT // Martha and Friends An episodic TV/web animated series based on a 10 year old Martha Stewart, teaching children about crafting, cooking, teamwork, problem solving and independent thinking through everyday adventures. I was a part of one episode and three webisodes in the animation and lighting departments.

Faculty Guide: Prof. Sham Patil Industry Guide: Mr. Vishal Anand Sponsor: Tata Elxsi VCL Client: Tata Elxsi VCL

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CLASSROOM PROJECT // Character Design A short film about conflicts between one’s desires, fears and the diktat of society.

Faculty Guide: Prof. Sham Patil

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CLASSROOM PROJECT // No Pasa Nada A short film about learning to let go in order to discover the beauty in chaos.

Faculty Guide: Prof. Sham Patil

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Nityanshu Sharma +91 9673096209 nityanshu.sharma@gmail.com

1 DIPLOMA PROJECT // Raj Comics Faculty Guide: Prof. Sandesh Gaundalker Industry Guide: Mr. Abhishek Singh Sponsor: Raj Comics, Delhi Client: Raj Comics

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CLASSROOM PROJECT // Character Design 2D-Film Faculty Guide: Prof. Sham Patil

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Parvati Pillai +91 9739649209 pillai.parvati@yahoo.co.in

1 DIPLOMA PROJECT // Children Illustration I did my diploma Project at Pencil Sauce. Pencil Sauce is a Bangalore based Art & Design studio that provides visual communication and brand strategy services for clients in the FMCG, Advertising, Technology and Logistics sectors. They work across media and provide retail, print, web and film based deliverables as required by the overall design strategy.

One of the brief for my Diploma Project was to create a book for 7-10 year old kids. Cooked up is the outcome of my research and study on the likes and dislikes of a 7-10 years old. I have learnt from the project that a 7-10 year kid has grasping power but the way you impart knowledge should be indirect and interesting. It should have parts where the kid can learn and do things. Cooked Up is a Colourful illustrated fun way of learning new things which interest a 7-10 year old.

Faculty Guide: Chandan Bhattacharya Industry Guide: Ms. Smitha Shiv Sponsor: Pencil Sauce Illustration Studio, Bangalore Client: Pencil Sauce Illustration Studio, Bangalore

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CLASSROOM PROJECT // 2D Animated Movie A 2D animated movie project was assigned to us in our 6th semester. The concept of my movie was about a lion that scares the world with his roar but is scared of his own wife. The backgrounds are water colour and ink painting and the foreground characters are digitally painted and composed.

Faculty Guide: Prof. Sham Patil

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CLASSROOM PROJECT // Digital Painting In 8th semester we had a course on Digital Painting. The course is designed to help us understand skills and techniques of painting on a tablet. A 2 week course which I continued to practice during rest of my college period to illustrate the things happening around me.

Faculty Guide: Sandesh Pawar

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Ravi Gupta +91 9173530616 ravi.art88@gmail.com

1 CLASSROOM PROJECT // 2D Animated Movie Sansiksa is a Hindi word. In English it means pedagogy.

Sansiksa is the story of a child, who wants to learn in a playful manner.

Faculty Guide: Prof.Sham Patil Industry Guide: Mr. Abhinav Chokhavatia Sponsor: Zatun Games, Gujarat

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CLASSROOM PROJECT // 2D Animated Movie These are development sketches and designs for the project Say Cheese. Project was planned to be done in 3D, it went through development stage to modeling and texturing stage. Modeling and texturing was done in 3Ds Max. I never started animating it, as it was getting quite long and I wasn’t happy with staging of the characters in the storyboard. Plot of project was how a beggar and mouse fight for a piece of cheese. Later both realize that, why to fight for things if we can share them.

Faculty Guide: Sandesh Pawar

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Saumitra Kabra +91 8956683836 saumitrakabra@gmail.com

1 DIPLOMA PROJECT // WTF Facts & Independence Day Project WTF Facts: A pitch presentation for a new filler while interning at MTV, wherein a central character gives out humorous adult facts.

Independence Day Project: A few Illustrations and Character Developments for a project being done for Independence Day while interning for MTV. Faculty Guide: Binoj John Industry Guide: Mr. Luv Kalla Sponsor: Viacom18 Media Pvt. Ltd. (MTV), Mumbai Client: Viacom18 Media Pvt. Ltd. (MTV), Mumbai

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CLASSROOM PROJECT // 2D Animation, ‘Kaal’ India, a pluralistic, multiethnic and multilingual society, has been identified with its cultural wealth for a long time in history. But unfortunately, till today the Indian society is ravaged by Caste Discrimination, Blind Faith and Communal Hatred.

“Kaal”, a short 2D animation, is about a Sage (Sadhu) reflecting upon the current state of the Indian society through a dance form called ‘Tandav’ Faculty Guide: Prof. Sham Patil

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CLASSROOM PROJECT // 3D Animation, ‘Game On’ This is a 3D short film based on a kid’s aspirations and his dreams to score that all important last basket in front of a huge audience and winning the game for his team.

Faculty Guide: Prof. Sham Patil

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Vaibhav Dalal +91 8080888997 vaibhavrajivdalal@gmail.com

1 DIPLOMA PROJECT // Children’s Day & Safe Sex Commercial I was asked to make a children’s day commercial. The brief given to me was to make an ad that was anti-children’s day. After giving a lot of concepts one finally got approved. I worked on the whole ad. I did the pre-production and was also an assistant director for the shoot.

The safe sex ad started as a world aids day commercial. I gave only one concept for this and it got approved. I did the pre-production, the production and the post-production for this film. I was also the DOP for it. This project was a stop motion and took about 6 weeks to complete. At the end of it I had about 6000 odd pictures that I compiled to make a film.

Faculty Guide: Binoj John Industry Guide: Mr. Luv Kalla Sponsor: Viacom18 Media Pvt. Ltd. (MTV), Mumbai Client: Viacom18 Media Pvt. Ltd. (MTV), Mumbai

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CLASSROOM PROJECT // Digital Render This was one of the classroom projects. This course was called “digital rendering�. I made this using a reference image. My task was to replicate the image to the best I can. I made this using Adobe Photoshop and a Wacom. This took me about one week to complete. While making this I learnt a lot about colors. I also learnt a lot about light and shadow, and how to control the pressure of the brush and the intensity of every stroke made.

Faculty Guide: Sandesh Pawar

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CLASSROOM PROJECT // 3D Short Film This was my final years main project. Made using 3ds Max. It took about 5 months to complete. This was the 3D movie I had made. It was an individual project. Everything from the script, pre-production, production and post-production was done in 5 months. While working on this project I learnt a lot about modeling, texturing, rigging, lighting and animating in 3D. The concept of this short film was, what an animator feels like, what he goes through and how he feels.

Faculty Guide: Sandesh Pawar

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Aditya Saksena +91 9028293252 pencil.adi@gmail.com

1 DIPLOMA PROJECT // Mambo Children’s Library & Health related Animated Sks in Hospitals Mambo children’s library is an initiative by Sync design studio.

The library’s goal is to make same books available to students in village, which are available to students in towns. This service to the village students is free of cost.

I developed a short animated promotional film explaining the concept of Mambo children’s library. I worked on this film from script to completion. I also directed the production of another short video film for the same.

Along with the short films, I also worked on a few poster designs for Mambo children’s library.

Sync design studio has digital kiosks, playing health related content setup in hospitals as their product.

I was briefed to develop a plot and episodewise subjects for a series of short animation films talking about general health issues. Then I had to make a short animated episode on one of the subjects. The animated content of the film was required to be generic in nature so that most of it can be reused for the coming episodes of the series.

The finalized plot was of a grandmother and her grandchildren.

Faculty Guide: Prof. Prashant Desai Industry Guide: Mr. Sunil Chenamaneni Sponsor: Sync Design

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CLASSROOM PROJECT // Lunch Time B.C. There are three characters in the story – a tall caveman, a short and fat cave man and a huge reptilian predator.

The short and fat caveman is a cannibal. He schemes against the tall caveman and tries to draw him in a trap, where he can kill and eat him. But the reptilian predator takes advantage of the cavemen’s feud, arranging for its own lunch.

The motive of all three characters is to have their stomach filled. The short caveman wanted to eat the tall caveman so he steals his prey to draw him in his trap. The tall caveman is ready to fight to get his prey back, and the predator stalks the two caveman for its stomach sake.

This project was a great learning experience as micro design details were discussed with the faculties over the period of the project. The learning’s from this project contributed a lot to make my diploma project and other professional projects, a better design.

Faculty Guide: Prof. R.L. Mistry

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CLASSROOM PROJECT // 3D Short Film A 30 second ad meant for movie theatres. The motive of it was to promote unlimited internet scheme by Idea cellular.

Faculty Guide: Prof. Sham Patil

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Abhinav Narayan +91 8899266926 narayanabhinav@gmail.com

1 DIPLOMA PROJECT // Online game for Asvathaa Games While in Kreeda games,we got a project from Asvathaa games to make an online game called Karma Kingdom, for them.

Various assets were to be traced and coloured in software for a new game being made by this company. Sketches were made according to the guidelines given by the company. Then vectorization and colour was done by me for the following assets. Many elements were added by me to beautify the assets.

Sponsor: Kreeda Games Pvt. Ltd. Industry Guide: Mr. Anand Rajvanshi

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CLASSROOM PROJECT // Y Robot This story mainly deals with the theme that how we forget to enjoy small moments in pursuit of bigger happiness. This story revolves around a family of four. The parents are workoholic and their life is very mechanical. There is no color in their life. They care for their children but they have no time to express their love. Everything is systematic and disciplined in their life. But contrary to their parents the children are full of life and color. They are untouched with all of worries of the competitive world.

Faculty Guide: Prof. R. L. Mistry

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Dheeraj Bangur +91 9167135669 dheerajbangur@gmail.com

1 DIPLOMA PROJECT // Karma Kingdom Karma Kingdom - It is a name of an unique game, as name says itself that its soul is completely indian. Everything you see in it is inspired by small-big Indian elements & colours.

Swirly patterns & isometric view in 2.5D art style is the USP of Karma Kingdom in which you can see all Indian characters including Indian gods like Hanuman & Ganesha etc. to boost you up. Its symbolic structure & single click base makes it easy to play. There is no age limit but +8 because its very addictive & free on facebook. Much you play more you get the points. Even you can enter in other’s game play area and also collect their points.

Furry friends piano - It is a musical memory game. First I play some notes and then the players have to memorize and play the same notes in the same sequences. If the player plays the right composition the furry elephant dances in happy mood and if player goes wrong the furry elephant become sad.

Knight’s Day - A princess has been locked by a wizard in a castle far away. Help the prince to cross all the hurdles and rescue the princess.

Faculty Guide: Prof. Prashant Desai Industry Guide: Mr. Anand Rajranshi Sponsor: Kreeda Games Pvt. Ltd.

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CLASSROOM PROJECT // Character Design of Witch Basic form: eagle, broom stick Characteristics of the character: She is very ugly She is always hiding her face in a hood She is very withered old lady She loves dark She lives in a covered cave She is very dangerous She always wears a long cloth She is an ancient old lady She knows the black magic She tells the future She is a witch lady There is a big spider house in her cave There is a big old broken oak tree in her cave There is a dirty water pond in her cave There is a big crocodile in that pond Faculty Guide: Prof. Prosenjit Ganguly

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CLASSROOM PROJECT // Shadow of the Soul This film is the biography of a scarecrow. This story shows the importance and belief of the scarecrow, how different people have different perception and view towards the scarecrow. Each and every people of the family think the scarecrow as his or her ideal according to the emotions and feelings. As per the character RAJU the scarecrow is a superhero to him, as per RAJNI scarecrow is her teacher similarly as per RAMIYA he is a god and from RAMU’s point of view he is a true friend. He always standing on one leg and protect the paddy field. He doesn’t care of any weather and irrespective of time he does his duty 365 days 52 weeks and 24 hours through out the year. But for some reason Ramu sold his field to one business man. He cleaned the field, crushed the scarecrow and build a factory on that land. But beliefs never die so scarecrow still searching his soul in somewhere. And he find out his presence is still alive. “Body dies soul never” Faculty Guide: Prof. R. L. Mistry

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Prathamesh Jagtap

1 DIPLOMA PROJECT // Kali Battle An Indian martial arts game built in a comic-book style, focusing on characters inspired from Indian puppetry and miniature painting but with a unique stylization.

The game revolves around saving the villagers from Asura with the help of a warrior, and learning the new weapons of Kalaripayattu, with guidance from Parshurama, as the player cross each stage. The player has to collect soul points to unlock a new weapon, and on collection of a few soul points, the player gets a boon from goddess Kali, which helps him with superfluous power like becoming invisible, being blessed with another life and throwing powerful weapon in defence. The mood of the game changes as it proceeds to every stage, with a Keralian music being played in its background to make the gaming experience rich.

Faculty Guide: Prof. Deepankar Bhattacharyya Industry Guide: Mr. Anila Andrade Sponsor: 99 Games

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CLASSROOM PROJECT // Endeavor Theme of this Film is to destroy terrorism.The two characters of the film are the paper (protagonist) and scissor (antagonist). The paper represents society & scissors represents terrorism.

To demonstrate the events of one’s life, I have symbolized the paper as enjoying its life in Air, Water and Sky. The scissor’s (demon) mission is to destroy the paper. Scissor chases its game and succeeds to destroy the paper into pieces.The paper is destroyed, and has become a part of another unpleasant event that has happened on this earth. There are many other papers that have been destroyed in similar manner.

But now all those pieces of papers realize the necessity to defeat the scissor, so they unite (i.e. all nations become one). Now when the demon(scissor) enters with an evil laugh to destroy the unity he faces defeats him.

Unity is the only answer to eradicate terrorism, so for the sake of humanism and the betterment of the world’s harmony.

Faculty Guide: Prof. R. L. Mistry

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CLASSROOM PROJECT // Character Design Author Sudha Murthy’s Dead Man’s Painting, has an interesting character named “Krishnakant”.

He has an appealing role and is very authoritative in nature, so I chose to work on it. Not much information was available on the appearance or age or his nature. So depending on the role which he was playing, I had to design a personality based on a few assumptions, which I thought went quite well as Krishnakant Singh. I assumed the events to take place in Rajasthan.

I doodled, explored and finalized the character, made gesture and situation drawings, sketched silhouettes to give an ultimate feel to the character. And finally designed the set and made a clay model of the character.

Faculty Guide: Prof. Prosunjit Ganguly

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Ruchika Heda +91 9619354477 ruchilucky7@gmail.com

1 DIPLOMA PROJECT // Game Design for Android Phones As a part of project, I was suppose to create artwork for time management game (casual game) for android mobiles. Game concept outline was provided by client specifying game objective to prepare a kid for school i.e. dress him/her up in uniform, pack their lunch box and school bag, within a stipulated time.

This game was to be designed for the Indian market on Android platform. Later the concept was fixed as father would be main character of the game performing all tasks in the game, whole game play would be in and around a house terrain. Game would consist of many characters including guests, thief, neighbor and family members.

Faculty Guide: Chandan Bhattacharya Industry Guide: Ms. Shraddha Shetty Sponsor: 99 Games (Robosoft Technologies) Client: 99 Games (Robosoft Technologies)

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CLASSROOM PROJECT // 2D Animation Movie People die but their love remains alive in our memories. With the above belief, my story revolves around love bonded relationships in a family. A young girl is playing around with a paper plane, which accidently reminds her grandmother about a plane crash in which she lost her beloved husband. As the paper plane hits the family photo grandmother is lost in her memories of her husband of how her husband proposed her. The grandmother is saddened by the thought as a tear rollover the checks. The young girl is disappointed to see what she has done and apologies by shooting a ‘sorry’ paper plane.

Faculty Guide: Sandesh Pawar

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CLASSROOM PROJECT // Character Design Character name: Mr. Chandrakant Character personality: Miser in nature, money minded Character Region: Lives in coastal area in South India.

Character Design Process Brief: Selected the story ‘The very expensive coconut’ written

by Sudha Murthy. Story’s main character was Mr. Chandrakant who is a miser in nature.

Taking out money from his pocket is not so easy. I started developing forms which depict the personality of the main character.

Faculty Guide: Chandan Bhattacharya

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Ram Singh +91 9560603566 ram_singh_2006@yahoo.co.in

1 DIPLOMA PROJECT // Steampunk’D Steampunk’D is a mobile platform 2D game meant for Android based smart phones.

The main plot of the game revolves around the main character Jules who went in search of ‘The Zeppelin’ ( airship ) which was sent by the Queen to communicate with ‘Icarii’.

The Icarii are a fabled science community allegedly living in isolation from the rest of the world. The technological advancement of the Icarii is said to be in a completely different direction, and the Queen who is very impressed with the rumours that she has heard, wants to discover and merge their science into the mainstream. The main character of the game ‘Jules’ who slips into a hobbyist plane unauthorized goes looking for the people who had gone in Zepplin and hopefully the Icarii as well. My role in this project was to create visual concepts like character designs, environment design, weapon and prop design and complete production of in-game cinematics.

Faculty Guide: Chandan Bhattacharya Industry Guide: Ms. Shraddha Shetty Sponsor: 99 Games (Robosoft Technologies) Client: 99 Games (Robosoft Technologies)

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CLASSROOM PROJECT // Plugged In ‘Plugged In’ is a short story based on a snake charmer from India who recently entered the profession. He blows his musical instrument desperately trying to get the snake out of the box totally unaware of what might be in store for him. The short was produced over a span of three weeks. It was a part of learning Autodesk Maya by implementing all 3D aspects provided by the software such as modelling, animation, lighting, rendering etc. and combining it with a basic cinematography skills. The short was rendered using Toon Shaders to achieve the two dimensional effect.

Softwares used : Autodesk Maya, Adobe After Effects, Adobe Photoshop, Adobe Soundbooth Faculty Guide: Prof. Sandesh Pawar

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CLASSROOM PROJECT // Bhoot Gaun The first half of the plot of this short was provided by the institute to The plot is about two Indian village kids who go in search of their lost ball in a jungle. During their search they discover and enter a prohibited area in the jungle and solve the mystery of the monster living in a cave in the same jungle.

The main character in the plot is a ten year old brave and adventurous but stubborn kid who takes the risk of entering the prohibited cave in search of his ball and discovers the facts behind the mystery surrounding it.

Faculty Guide: Prof. Sham Patil

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Shivani Shukla +91 9925848667 shivanishukla2010@gmail.com,

1 DIPLOMA PROJECT // Short Animation Film “Rajoo” My objective was to make an animated film on the subject of Children’s Rights for the general public. The film had to convey the social message – ‘Every child has a right to childhood’, and its duration had to be approximately 40 seconds. It gave me an opportunity to work on a film from conceptualization to post-production.

Scope of project: from Thumbnails, Storyboarding, Character designing, Layouts / Background designing, styling, 3D modeling, texturing, shot division, animation, etc.

Faculty Guide: Prof. Sham Patil Industry Guide: Tehzeeb Khurana Sponsor: Climb Media Client: Climb Media

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CLASSROOM PROJECT // 2D Project Animation Film 2D Project was my first short animation film. We had to take two opposite stereotype characters and show them interacting with each other.It gave me the opportunity to enhance my 2D classical animation skills.

Faculty Guide: Prof. Chandan Bhattacharya

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CLASSROOM PROJECT // Background Design The breif was to design background for a short story ‘Missing Ball’. It’s a pan shot , boy is moving deep inside the forest.

Faculty Guide: Prof. Chandan Bhattacharya

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Stuti Gupta +91 9158440081 stuti_gupta13@rediffmail.com

1 DIPLOMA PROJECT // Packaging of a Song Based Show To design packaging of a song based show which should be young, energetic, attractive and glamorous. The look and feel of the show should be simple yet attractive which reveals energy. The show is about playing current bollywood hit songs. Time duration of 15- 20 seconds 2D animation in After effects.*If using any celebrities the identity should not be revealed.

Faculty Guide: Prof. Sham Patil Industry Guide: Abhijeet Deolekar Sponsor: Zoom entertainment Ltd. (The Times Group Organization) Client: Zoom entertainment Ltd.

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CLASSROOM PROJECT // 3D Movie To make a short 3D animation movie of approx 50 to 60 seconds implementing all animation, texture, light and background modeling aspects. The movie is about a guy named Joe. He is a thief who tries to threatened a girl and not happen next was a shock to him. Software- Maya, Adobe Premier Faculty Guides: Prof. Sham Patil, Binoj John, Sandesh Pawar

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CLASSROOM PROJECT // The Missing Ball (Character Designing) Faculty Guides: Prof. Sham Patil, Binoj john, Sandesh Pawar

GRAPHIC DESIGN

Under Graduate: Aditi Tayade Amit Aggarwal Aniruddha Chatterjee Ankita Parmar Ankita Pujara Anuja Pitre Deepika Dhupar Dhruvi Tolia George Joseph Kanishka Sonthalia Manasi Nandakumar Maseeh Ali Khan Mikail Husain Prachi Lokare Riya Sirohi Saloni Soni Snigdha Kulkarni Soham Majumder Sucharita Ghosh Tanya Bhandari Varun Panesar Post Graduate: Ashwathi Nayanar Dhanashree Parekh Jeelaf Nagalia Parul Kaushal Pooja Jain Poonam Jayarajan Priyanka Bhadri Sonal Choudhary Sonia Chaudhary Tanya Dhanny

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Aditi Tayade +91 9767725451 adititayade@gmail.com

1 DIPLOMA PROJECT // Type Design Development in Devanagari Script The focus area of the project included research, analysis and development of a text typeface for contemporary use (print and publication media).

Working on developing a typeface design based on traditional and classical pen forms, the initial stages of the project included exploring the characters and forms with a reed pen and ink.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Prof. Mahendra Patel Sponsor: Prof. Mahendra Patel

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CLASSROOM PROJECT // Communication Campaign Design To study a brand, its customers and its marketing strategies to finally translate the visual language into a communication campaign promoting a product or service.

Faculty Guides: Prof. Ranjana Dani, Prof. Deepankar Bhattacharyya

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CLASSROOM PROJECT // Publication Design The project aimed at studying existing publications in order to understand their layouts, grids, typography and overall design system, and then create a cover page and contents page for the publication and also provide possible layouts for a double spread page in the magazine.

Faculty Guides: Prof. Ranjana Dani, Prof. Paresh Choudhary, Prof. Goutam Bandopadhyay

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Amit Aggarwal +91 9763317724 neoamit@gmail..com

1 DIPLOMA PROJECT // Visual Language Extension for Foster’s Art of Chilling The project dealt with creating collateral material for: • Foster’s merchandise • Foster’s strong, draught merchandise • Foster’s Art of Chilling at home parties merchandise The second brief was to translate the Foster’s Art of Chilling experience into a 3D environment. This involved extending the previously done merchandise concepts to space/lounge graphics.

Faculty Guides: Prof. Ranjana Dani, Prof. Deepankar Bhattacharyya Industry Guides: Ms. Neha Tulsian, Ms. Ayesha Adil Sponsor : Vyas Giannetti Creative, Bangalore Client: Fosters

2

CLASSROOM PROJECT // Branding Degchi Condiments: The brand deals in dynamic delivery of Indian spices seasonings and herbs. Therefore a brand architecture was developed which would differentiate spices , herbs and seasonings under the same mother brand “degchi”.

The brands aim is also to educate the consumer about different condiments and their magic.

Faculty Guides: Prof. Ranjana Dani, Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Institute Intranet Interface There was a need for a well-thought intranet interface that allows the sharing of information on different levels amongst students, administration and faculty within the institute. This product should tackle the various existing problems associated with the discourse between these different types of users. It would act as an extension to the institute’s website, giving personal space over the college server for information + knowledge sharing.

Faculty Guide: Prof. Deepankar Bhattacharyya

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Aniruddha Chatterjee +91 9922688708 a.chatterjee90@gmail.com

1 DIPLOMA PROJECT // Making of an Illustrated Publication This self-sponsored project aimed at delving into the making of an illustrated narrative. It involved understanding the various elements involved with making such a publication, exploring various illustration styles, layouting & experimenting with grid systems and finally presenting a concept for the same that exhibits the learning process and innovation that goes behind this sort of publication.

The final product is a prototype of the book which gives a glimpse of the entire look and feel of the publication and the kind of visuals and illustrative styles that it would contain.

Faculty Guide: Prof. Deepankar Bhattacharyya Industry Guide: Ms. Aparajita Ninan Sponsor: Self-sponsored

2

CLASSROOM PROJECT // Pranome - Branding To understand and develop the process that goes behind making an actual brand viable in the market. This project aimed to brand a cancer treatment centre. After conducting research on the latest technologies in this field, a clear corporate brief was set-up, brand values and tonalities were prescribed and a suitable corporate identity along with its various collaterals were designed.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Logotype Design The objective of this course was to understand and develop letter forms. After creating a set of sans-serif letters, a logotype was designed for a hypothetical graphic design studio along with a couple of business card options.

Faculty Guide: Prof. Mahendra Patel

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Ankita Parmar +91 07875058128 anki.par89@gmail.com

1 DIPLOMA PROJECT // Website Design Dhere concrete Pvt. Ltd - A concrete base company who needed an online platform for their company to establish their business worldwide.

Iweekend.org – iweekend is an intensive and innovative experience that brings together talented entrepreneurs and professionals to present ideas and create business plans. Had to design Website, facebook landing page and twitter background page.

Faculty Guide: Rajendra Thakre Industry Guide: Mr. Sagar Kogekar Sponsor: Webwingz Pvt. Ltd

2

CLASSROOM PROJECT // Folder Design for Gujarat Tourism Folder was re-designed for Gujarat Tourism. Various folds were explored. All the content had to be covered with pictures including map. A folder with three folds was designed with can open from front as well as back.

Faculty Guide: Prof. Mahendra Patel

3

CLASSROOM PROJECT // Mobile App for Habib Salon The brief was to design a mobile application for Javed Habib’s Hair Salon Faculty Guide: Prof. Deepankar Bhattacharyya

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Ankita Pujara +91 9371282332 pujara.ankita@gmail.com

1 DIPLOMA PROJECT // Rebranding of ‘KLISMA’ With real estate prices going through the roof, and good staff getting harder to find, KLISMA introduced the concept of K-Shop; an opportunity to shop just by scanning unique QR codes. This project dealt with the branding of KLISMA’s new offer and designing the interface that it would take up.

Faculty Guide: Rajendra Thakre Industry Guide: Ms. Veda Aggrawal Sponsor: Persistent SystemLtd. Client: KLISMA

2

CLASSROOM PROJECT // Publication Design The project dealt with exploring different types of folder designs using a single sheet of paper, and subsequently creating a brochure for a particular product. The chosen product for this catalogue was a gamer’s mouse designed by the popular gaming peripherals brand: Razer.

Faculty Guide: Prof. Goutam Bandyopadhyay

3

CLASSROOM PROJECT // Packaging Design The objective of this course was to select any product and design a suitable packaging solution for it, in accordance to the target audience buying it. The chosen product was cloth hangers for home use. The final design aimed to keep costs low while being something that could be used multiple times.

Faculty Guides: Prof. Arvind Merchant, Prof. Ranjana Dani

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Anuja Pitre +91 9823111489 me.anuja@gmail.com

1 DIPLOMA PROJECT // Identity for Phinnacle Wealth To develop an identity for a wealth management company that specializes in investment banking, insurance & real estate whose stock analysis is derived from the Fibonacci series. The logotype is a representation of the rising Elliot wave in stock graphs. The visual language is based on the counter form of the logo & the Fibonacci series (grids & patterns).

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Anand Mahajani Sponsor: Phinnacle Wealth Client: Phinnacle Wealth

2

CLASSROOM PROJECT // Illustration & Pattern Design for JAL Inspiration: Water Buffalo Brand : JAL instantly draws the visual imagery of fluidity and entices the feeling of shaped comfort. The logo has the hindi letter ‘ ’ from JAL as a typographic element. The water buffalo is nested in depression of the letter. The cut-out style tags create windows for the target audience to feel curious about the texture and interpret the buffalo in a varied range of colours and fabrics.

Fabric : The illustrations translate to patterns that would be screen or block printed on earthy fabric.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Informative Folder & Photography for Experience Camera : Canon EOS (Film) SLR Designed to provide insight into the lives of Masai people of Kenya. The Masai are a semi-nomadic tribe, popular amongst tourists that visit Africa’s game parks.The shield and spears in red circle, also found on the Kenyan flag, is the insignia for the tribe and used as a motif to support the photographs in the folder.

The folder can be opened from either side and it unfolds each story with charm, sentiment and logic. Each side opens in a simple piano-fold unveiling a different story. The window on the brochure arouses curiosity and symbolises the connect between the two sides of the folder.

Faculty Guide: Prof. Mahendra Patel

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Deepika Dhupar +91 9890645686 deepi13dd@yahoo.com

1 DIPLOMA PROJECT // MG’s All Day Restaurant and Bar Branding The brief was to design an identity for MG’s All Day Restaurant & Bar. Collaterals were further developed on the same lines.

Faculty Guide: Prof.Ranjana Dani Industry Guide: Mr. Vinil Rathnakaran Sponsor: Flip Design Pvt. Ltd., Bangalore Client: MG’s All Day Restaurant & Bar Branding

2

CLASSROOM PROJECT // Communication Campaign This project targets students of schools and colleges who use ECP’s irresponsibly or are prone to use it and are unaware of its long term side effects if used regularly. They forget that these pills are only to be used during emergency. Hence through this project I hope to make them realize the whole issue.

Faculty Guide: Prof. Ranjana Dani

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Dhruvi Tolia +91 9890886952 dhruvi.tolia@gmail.com

1 DIPLOMA PROJECT // Typeface Design: Devanagri Script A type design development project in the Devanagri script based on the historical type design ‘Univers’ designed in 1957 by Adrian Frutiger.

Most of the type designs are done for a specific use or project, this one was planned, to create a body text font, digitally outlined, with family of weights for general use starting with normal in width and regular in weight. It was a detailed experience of systems design in the realm of type design.

Faculty Guide: Paresh Chaudhry Industry Guide: Prof. Mahendra Patel Sponsor: Prof. Mahendra Patel

2

CLASSROOM PROJECT // Infographics - LSD Trinity An infographic based on the symbology related to the three main Goddess of Hindu Mythology. LSD Lakshmi, Saraswati and Durga. It is an approach to appreciate the culture and story telling of the Hindu mythology in a fun and intresting way.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Systems Design - Death due to snake bites in rural areas This project was based in a konkan village in Devrukh. The increasing death rates mainly amoung farmers andchildren aged 10yrs and above due to lack of knowledge and identification of these snakes.

Faculty Guide: Prof. Deepankar Bhattacharyya

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George Joseph +91 9763307353 georgejoseph89@hotmail.com

1 DIPLOMA PROJECT // Brand Playbook The playbook is a 200 page ‘brand bible’ for a major backpack and apparel company. Addressing the ‘who’, ‘what’ and the ‘how’ of the brand, it covers in great detail the new positioning of the brand and its aspirational target group, a breakdown of the brand pyramid and an exhaustive list of their new design principles and how they could be implemented to align with all their touchpoints across various channels.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Ms. Andréa Mallard Sponsor: IDEO, Munich Client: Confidential

2

CLASSROOM PROJECT // Hubcab Branding Hubcab is a public transport service based in Bangalore which positions itself to be as widely utilised as autorickshaws but at the same time be a safe, reliable and comfortable way to travel within the IT hub.

This is a showcase of the brand’s aesthetic, its visual treatment and its mode of communication across various brand touchpoints.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Co-op Systems Design Co-op was the result of a collegiate system problem: How do we encourage and support the initiatives of motivated students and faculty at MITID? And how do we motivate people to take more responsibility, interact more and contribute to community at large?

The mock-organization aims at increasing the levels of creativity, criticism, co-operation, competition within the college, all while building a very distinct culture for the institute Faculty Guide: Prof. Deepankar Bhattacharyya

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Kanishka Sonthalia +91 9970041647 kanishka.sonthalia@gmailcom

1 DIPLOMA PROJECT // Supreme Group Corporate Rebranding To rejuvenate the existing identity of Supreme, a complete non-wovens and automotive trim solutions company and also define an overarching brand architecture principle that would govern the presence and appearance of the child brands in relation to the master brand.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Prashant Shingade Sponsor: DY Works, Mumbai Client: Supreme Group

A PROJECT DIPLOMA PROJECT

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Volume 01 Issue 02 | 25th November 201

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Tr ue to Form

Volume 01 Issue 02 | 25th November 201

1 Volume 01 Issue 02 | 25th November 201

Filter Bag C ontracts Page 02

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Message from M. D

SPRINT Activity

Customer Awareness

Our Vision

Employee Gallery

Blood Donatio n

Message for Group

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Filter Bag contract s

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Letterhead, Envelope, Business Card

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Newsletter

SUPREM E

NONW OV EN

Supreme Nonwoven Industries Pvt. Ltd, Supreme House, 16th Road, Chembur, Mumbai- 400 071, India.

Tel +91 22 25212323 / 25200055 , Fax +91 22 25208092

www.tercainterlinings.com www.supremegroup.co.in

Folder

Tr ue to FormTr ue to Form

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CLASSROOM PROJECT // MIT ID Brochure Redesign of the MITID brochure which covers details about the institute and its courses. This brochure serves as a prospectus for new applicants and as a brochure about the institute that would be handed out to design professionals.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // User Experience To design an email application for a 7� tablet device; one that is primarily used at homes by family members having various levels of computer literacy.

Faculty Guide: Jhumkee Iyengar

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Manasi Nandakumar +91 9960852038 manasi1188@gmail.com

1 DIPLOMA PROJECT // Brand Identity & Website Design ‘theArtown’ is an online art gallery and forum where young amateur artists can showcase and sell their artworks. It helps promoting young artists and makes art more affordable and accessible. To establish the business, the client required a brand identity; a logotype, visiting cards and a website. This project aimed at creating a visual language for the brand.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Karn Malhotra, Connect Creative (Bangalore) Sponsor: Connect Creative, Bangalore Client: Karn Malhotra & Vishvan Saran

2

CLASSROOM PROJECT // Branding Otium, which in Latin means calmness and leisure aims to recreate the experience of the ancient Roman baths.

This branding project was done for a wellness resort that provides holistic health and beauty treatments and rejuvenates the body and mind.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Systems Design Project GRB [Green Red Blue (also abbr: garbage)] is an initiative towards efficient waste management and disposal in housing societies. It is a socio-ecological campaign that aims at establishing a system of garbage segregation and managed disposal by spreading awareness amongst the residents of the respective housing societies.

Faculty Guide: Prof. Deepankar Bhattacharyya

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Maseeh Ali Khan +91 9921921069 maseeh.khan@gmail.com

1 DIPLOMA PROJECT // Swissraum Swissraum is a new business offering in real estate, developed for the one leading insurance company in Switzerland. Swissraum helps people find their dream home through the Swissraum partner network as well as provide them with interesting products and services at various stages of their journey. The goal was to create these new set of products, services and a clear visual language for this new offering.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Ms. Anne Pascual Sponsor: IDEO, Munich Client: Confidential

2

CLASSROOM PROJECT // Corex – Packaging Cough Syrup Cough syrup is currently packaged in bottle form, both glass & plastic. But bottles have their own disadvantages such as leakage, breakage, etc. A person above the age of 12, suffering with cough and other cough allergies is prescribed to have six to seven teaspoons or 35-40ml of the syrup a day. So why not package them in doses?

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // DOO – Branding for Condoms Condoms and related products are still considered a taboo in the Indian society. So how might we create a brand which makes people more comfortable?

DOO was the outcome of this question. Created as a classroom project, the process involved understanding the current market and defining various aspects of the brand such as the personality, logo, color palette, visual language, typography, & all the other collaterals. The primary focus was on the packaging of the product as it is the most important touchpoint of the brand.

Faculty Guide: Prof. Deepankar Bhattacharyya

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Mikail Hussain +91 7875117672 mikailscor@gmail.com

1 DIPLOMA PROJECT // Designomics Awards The Designomics Awards, the first of its kind was presented to businesses and their creative partners, for accepting the value of Design and incorporating strategic Design in work and profiting from it.

Creation of a design language and its application across medias like websites, newsletter, letterheads, standee, podium, event backdrop, admit card and the Designomics Awards during the promotion and the event was part of the brief.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Ms. Preeti Vyas Sponsor: VGC, Mumbai Client: VGC

2

CLASSROOM PROJECT // Communication Campaign The classroom project completed in the 4th semester was an assignment in understanding various media and their usage to communicate about a product/ brand to the target audience. The assignment involved studying the brand, its attributes, competitors and its positioning to create an effective communication.

A magazine campaign comprising of a set of 4 advertisements for a special range of V.I.P bags by was designed, showcasing the multi-utility of the bag. The same campaign was then extended to other media.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Publication Design - Folder Folder design done as a classroom project dealt with the fine nuances of print and publication design. The folder, “The life and work of Pablo Picasso”, highlights as well as stands for the Spanish painter’s style of painting and use of color. Each face of the folder has square as its dimension and while the front has a narrative about his life and work conveyed through images and text, the back contains his self-portrait, acting as a poster once the folder is opened up.

The assignment was a key learning in usage of typography, grids and understanding of paper.

Faculty Guide: Prof. Mahendra Patel

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Prachi Lokare +91 8605107525 prachi.graphicdesign@gmailcom

1 DIPLOMA PROJECT // Designing Signages for Multi - Speciality Hospitals A good, effective and simple signage system is an effective way for enhancing the image of the hospital as well as keeping the public informed of the services available. It also accounts for better navigation.

Faculty Guide: Prof. Arvind Merchant Industry Guide: Mr. Yogesh Dandekar Sponsor: Tata Elxsi Limited Client: Deenanath Mangeshkar Super Speciality Hospital

Hospital Name

Floor Directory

Hanging Sign

Direction Sign

Wing Name

Identification Sign

Door Name

2

CLASSROOM PROJECT // Wayfinding System The brief was to facilitate easy navigation in the local vegetable market of Pune, by designing a wayfinding system for the same.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Asian Paints Folder The brief was to design an interesting folder for Asian Paints.

Faculty Guide: Prof. Mahendra Patel

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Riya Sirohi +91 9999836412 sirohi.riya@gmail..com

1 DIPLOMA PROJECT // NAT GEO The brief was to create an Android based application for the NAT GEO fans who would love to carry their Nat Geo addiction with them so that they can easily access their favourite videos and shows on various subjects like animals, adventure, history, travel etc.

Faculty Guide: Rajendra Thakre Industry Guide: Mr. Anuj Bhargav Sponsor: DSYN Media Client: NAT GEO

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CLASSROOM PROJECT // Branding Branding for a radio station which plays eight genres of western music. Colours selection should not be biased towards any particular genre. The overall look and feel should provide an in depth feeling of music. The name Octave means miracle of music as it’s a musical interval of eight tones.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Publication 1. The brief was to create a hypothetical poster for Indian Tourism 2.To Create a magazine cover for a hypothetical magazine called India Today Youth.

Aim was to play with the typography- creating an interesting mast head and a youthful cover.

Faculty Guide: Paresh Choudhary

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Saloni Soni +91 9819855290 salonisoni23@gmail..com

1 DIPLOMA PROJECT // Pickpens Pikpens, the No.1 fiber tip pen manufacturer in India, wanted to relaunch their range of markers with a packaging facelift.

The plan of entering this range into international market required the design to be classy and simple. After several iterations and re-iterations with problems of navigation, colour-coding and information standardization, we have reached this design Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr.Tapan Mody Client: Pickpens

2

LIVE PROJECT // Central Saint Martins College of Art and Design Released July 2011.

CSM changed its campus from ‘Lethaby’, a heritage site in London to a new site. This gave us a reason to celebrate the charm of the heritage building that held innumerable memories. For the farewell celebrations, an invite was sent in a box sliding open to show the shift in location (hence the logo). The invite was engraved on an eraser as metaphor for our bygone Lethaby. We created Archival tags in an attempt to archive all the beautiful details that this school is best known for. At the event, the invitees were handed transparent polaroid postcards bearing archival images of specific hotspots in Lethaby.

3

LIVE PROJECT // Internship project at ‘Yes yes, why not?’

Released August ‘11 Communication for a Moroccan food festival at Olio, a Mediterranean restaurant at Novotel. Hamsa, a Moroccan souvenir and goodluck charm was used as the main element, where we incorporated tanginess, tea-pots and seafood to mark the food speciality being offered.This design was also adapted to a gate-flex, elevator poster, lobby poster, flyer, e-mailer and menu card.

UG

Snigdha Kulkarni +91 9860884492 snigdha.k89@gmail.com

1 DIPLOMA PROJECT // Communication Campaign for Coffee Jar Coffee Jar is a coffee shop located in Salunkhe Vihar, Pune.

Through the years, the owner of this humble café has received a lot of love and encouragement from his long chain of regular and dedicated customers and thus wanted to give something back to them. The campaign: ‘Moments of Life’ is a customer centric campaign that lays focus on the various joyous moments of a customer at Coffee Jar. The campaign, with its bright and colourful elements, aims to brighten up the shop space and communicate to the brand’s younger audience.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Aliasgar Maqbool Sponsor: Arsenics Media Lab Client: Coffee Jar

2

CLASSROOM PROJECT // Branding for a Brew-pub: BAR.REL ‘BAR.REL’ is a place where people enjoy brewing their own beer and drinking it too. This classroom branding project aimed at creating a suitable brand image for a brew-pub (a brew house with a pub attached to it having the tagline: ‘brew.eat.burp.’

Streaming from the visual language of the brand, the project also dealt with creating a packaged experience for the brand – the interiors, music and basic atmosphere – to give that ‘drinking in a brew house’ feel.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Publication Design ‘Photography First’ is a magazine that caters to a wide demographic of photography lovers – from amateur photographers to professionals. The magazine provides detailed information on cameras, photography techniques, tips etc. The publication design project aimed to create a suitable way of presenting all this information; from the cover design to the contents page to the inside spreads of the magazine.

Faculty Guide: Prof. Goutam Bandopadhyay

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Soham Majumdar +91 7620148136 to_soham@yahoo.co.in

1 DIPLOMA PROJECT // Fab Fab.com is an online sales site that features daily design inspiration and sales offers. It empowers consumers to discover design inspiration and believes that great design should be both approachable and affordable. The project dealt with being actively involved in the company’s branding process as well as working extensively on the user experience and graphic design for the Fab.com mobile apps.

Faculty Guide: Rajendra Thakre Industry Guide: Mrs. Deepa Shah Sponsor: True Sparrow Systems Client: Fab inc.

2

CLASSROOM PROJECT // Branding for ARC The branding project was done for Animal Rights Club (ARC), a hypothetical organization that fights for animal rights and against cruelty. Targeted primarily at the youth as its core audience, ARC’s branding did not feature any sort of gory imagery and took a completely new, fresh approach to spread its message.

This project was a semifinalist winner at Adobe Design Achievement Awards 2011.

Faculty Guides: Prof. Ranjana Dani, Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // User Experience Design The objective of this course was to understand the context and situation around dog owners who have pedigree dogs. It was important to engage in exhaustive research to find out the various types of user groups, their concerns in this space, and design a user experience that is an answer to their needs.

Faculty Guides: Jhumki Iyengar, Riya Thosar

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Sucharita Ghosh +91 09739700084 sucharita.asap@gmailcom

1 DIPLOMA PROJECT // Branding of Taj Palace Hotel The project required to create a fresh brand identity (including it’s visual language, signage and a detailed brand manual) for a Palace hotel, in keeping with the essence of Morocco and it’s rich historical, socio-cultural, geographical, architectural and natural environment.

Faculty Guide: Prof.Ranjana Dani Industry Guide: Mr. Venugopal Rao, Ms. Mrinalini Kannan, Mr. Yogesh Dandekar Sponsor: TATA Elxsi Ltd., Bangalore Client: Taj Palace Hotel

2

LIVE PROJECT // Ceramic Design for Shoppers Stop Tata Ceramics required us to work directly with their clients Shoppers Stop. Shoppers Stop briefed us to create their new Autumn Collection inspired from NATURE, LUXURY and JAZZY. Duration of the project was for 6 months, when I had joined in June, the client had selected approximately 10 designs.

Most of my design were under the Nature category.

Inspired from Casa Lillies, flowers of the wild, wild flowers growing in the concrete jungle.

3

CLASSROOM PROJECT // Packaging Design for a Tobacco Company The project involved the rebranding and creation of a new packaging design for a leading Hookah Molasses company. Working with the team responsible for the product packaging, the project required a simple grid system and set of graphic elements flexible enough to be adapted and used on all the brand’s SKUs. Faculty Guide: Prof. Ranjana Dani

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Tanya Bhandari +91 9970138427 bhandari_tanya@hotmail.com

1 DIPLOMA PROJECT // The Yearbook Project 2012 The Yearbook Project is an initiative of the Batch of 2012, MIT Institute ofDesign, Pune. It’s a tool (with various photographs, testimonials & quotes) for recording each person and how they will be remembered, in a fun, personal and slightly chaotic manner. There isn’t any sort of hierarchy, and the design of the book reflects equality.Besides the tangible book design, this is also a project that brings together an entire batch, a sort of community building exercise.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Tapan Mody Sponsor: Self-Sponsored Client: MIT Institute of Design

2

CLASSROOM PROJECT // Systems Design - Red Collar Red Collar is an organisation that serves as a middleman between the general public and NGOs/ vetenarians.This organisation functions in four phases - the collars, the database, the communication and raising awareness.Each phase of communication for red collar comes once the previous stage has been properly established in the public’s mind. They all target different things, but at the end of the day, solve a similar purpose.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Infographic - Design Process for Dummies Design Process for Dummies is an infographic created to help first year students understand the kind of process we follow. It’s an A3 poster, which is informative yet quirky, with helpful icons to depict separate topics. The tongue-in-cheek copy helps them get to the point faster, and not doubt what they are doing.

Faculty Guide: Paresh Choudhary

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Varun Panesar +91 9673232732 varun_panesar@hotmail.com

1 DIPLOMA PROJECT // Santa Maria Wines Packaging Project brief: -Create a family of fruit wines.

-Retain the personality of fruit wine (fun & playful), while elevating the brand.

-Visually communicate the wine flavours using colour and fruit imagery.

-Build a consistent brand hierarchy for consumers.

-Emphasize individual wine names.

-Introduce new logo identity.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Scott Winey Sponsor: Blue Space Creative, IOWA Client: Santa Maria

13.5% ALC. BY VOL.

Eve’s End

apple wine with natural flavor added

2

CLASSROOM PROJECT // Symbol For Direction The symbol can be placed at one point and different directions can be shown accordingly using different tones . Therefore to give a particular direction, the person have to see the darkest tone to the lightest tone.

The darkest tone will be the first step and the lightest will be the last step. In this way a number of steps can be added and guidance in a particular direction can be done with one symbol.

Faculty Guide: Prof. Ranjana Dani

S

3

For parking: Go straight > Take left > go towards north east CLASSROOM PROJECT // Website Design

It was mainly the introduction to the software Dreamweaver. Using the software I designed the website for my portfolio.

Faculty Guide: Rajendra Thakre

For MIT: Go straight > Take left > Take right

PG

Ashwathi Nayanar +91 9320755143 ashwathi_n@yahoo.co.in

1 DIPLOMA PROJECT // Brand Identity The project was to redesign the existing identity of StudioD – a graphic design studio based in Pune – and create subsequent marketing collaterals, while giving it a fresh, modern and contemporary look and feel. The desired brand image that needed to be portrayed was that of a functional and worthy design studio.

Faculty Guide: Paresh Choudhury Industry Guide: Ms. Khadija Hundekari Sponsor: Studio D Client: Studio D

2

CLASSROOM PROJECT // Tulya Store - Ayurvedic Products for Mother & Child This classroom project was done to create a new brand: an Ayurvedic products store for expecting and new mothers as well as their new-born children. The name, Tulya, is inspired from its Sanskrit origins that stand for Equality, Perfect Measurement and Perfect Balance.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Nature & Form - Sea Pirate Creature from Root of Bamboo The objective of this course was to simplify and stylize a complex shape into an object that could be easy to reproduce and also have an interest value. Using a bamboo root as a starting point, the form developed into an underwater ‘pirate’ sea creature and was rendered in various scenarios.

Faculty Guide: Shirish Kathale

PG

Dhanashree Parakh +91 9960571739 dhanashreeparakh@yahoo.com

1 DIPLOMA PROJECT // Brand Identity Design The project required the design of a brand identity for a range of herbal cosmetic products under the name New Leaf Herbals. It involved creating the visual language and extension of the brand over its various collaterals.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Yuvraaj Oberoi Sponsor: BEAU|MACH design Client: New Leaf Herbals

2

CLASSROOM PROJECT // Magazine Redesign - Women’s era This classroom project aimed to re-approach the design of an existing magazine. The chosen publication was Women’s Era. Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Website Design - Photofolio The objective of the course was to design a website using the Adobe Dreamweaver software. The website created was Photofolio, a visual portfolio of the photographer Michael Nickson.

Faculty Guide: Rajendra Thakre

PG

Jeelaf Nagalia +91 9823624553 jeelaf67@gmail.com

1 DIPLOMA PROJECT // Illustrations The project involved creating illustrations to be used for the 2012 V-Resorts calendar. V-Resorts is a chain of resorts managed by the company Bliss Inns Pvt Ltd. The illustrations were developed using the basic form of the company logo.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mrs. Mini Dhawan Sponsor: Cybergraff Client: V-resort

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CLASSROOM PROJECT // Brand Identity - Flower Shop This classroom project involved creating a brand identity for a flower shop, Fuchsia. Using characteristics derived from a flower, the logo was created to denote a soft, attractive and fresh image for the brand.

Faculty Guide: Prof. Ranjana Dani

LIVE PROJECT // Illustration - Brand Value The aim of this project was to visually represent the brand values of LnT Infotech in a completely different way. The chosen direction was to represent the values using hands and illustrating them with typography.

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PG

Parul Kaushal +91 9372112839 parul_kaushal@yahoo.co.in

1 DIPLOMA PROJECT // Visual Identity - Nofuss by Besmania Apparel Nofuss is A brand by Desmania Apparel which provides B-B services. It was required to refresh the visual identity of Nofuss brand and portray. Nofuss as very vibrant & colourful brand who celebrates Indian festivity, craft and tradition.

Target audience: The New- Age people. Primarily women, living in Delhi. Age group 18 to 35 yrs.

Faculty Guide: Paresh Chaudhary Industry Guide: Mr. Abhijit Padun Sponsor: Desmania Nofuss Client: Desmania Nofuss

2

CLASSROOM PROJECT // System Design Problem Statement : Give village patients information and knowledge of how medicine works. Clear their myths related to medicines. Develop the habit of taking full course of medicine.

Solution : Generally chemists of village area give medicines in small envelopes which villagers keep with them. Informative visuals related to working of medicine can come on these envelopes.

Faculty Guide: Prof. Deepankar Bhattacharyya

3

CLASSROOM PROJECT // Brand Identity - Desi Tadka Branding identity and logo design project for a brand which produces western casual wear dresses with Indian embroidery over it. Name given to brand - Desi Tadka (DesiTadka has fusion of traditional Indian and Western culture) Faculty Guide: Prof. Ranjana Dani

PG

Pooja Jain +91 8806306337 pooh1.jain@gmail.com

1 DIPLOMA PROJECT // Brand of Satayam Gartex The Project Brief was to create a brand Identity for textile store, “Satayam Gartex” who specialises in handwoven and hand stitched garments.It involves creating a visual language and extension of the same over various collaterals.

Faculty Guide: Prof. Deepankar Bhattacharyya Industry Guide: Mr. Nachiket Gandhi Sponsor: Satyam Gartex Client: Satyam Gartex

2

CLASSROOM PROJECT // Packaging - Fastrack To provide a new varitation of packaging for Fastrack users. The packaging which is attractive and less time consuming with minimum action.

Faculty Guides: Prof. Arvind Merchant, Prof. Ranjana Dani

3

CLASSROOM PROJECT // T-shirt Illustrations Creates organic tees with Indian design flavor for International market and shares 70% the profit with NGO’s.

Client: International Gender: male and female Age:18 to 27 years Profession: student, MNC employee and self-employed Faculty Guide: Prof. Ranjana Dani

PG

Poonam Jayarajan +91 9158802697 poonam4@gmail.com

1 DIPLOMA PROJECT // Clover Branding Project The project involves working on creating the entire visual identity system from logo to elements that can be integrated into the Business Centre itself that includes designing graphics for space and signage.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Mr. Vinil Rathnakaran Sponsor: Flip Design Pvt. Ltd., Bangalore Client: Clover Business Centre

2

CLASSROOM PROJECT // Packaging - Amul Flavored Milk Package redesigning of an existing product in the market. The product selected is Amul flavored milk, create an entire different look for the product according to the target audience which is ‘youth’.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Website Redesign - Incredible India Adobe dream weaver course in which an existing website has to be redesigned. And so a redesigning for the exisiting Incredible India website.

Faculty Guide: Rajenrda Thakre

PG

Priyanka Bhadri +91 8007765840 priyanka87@hotmail.com

1 CLASSROOM PROJECT // Branding - Tropicana Twixt To create a brand experience, for a natural refreshment beverage, for youngsters (16-24 yrs), that also delivers on the ‘coolness quotient‘, and is a smarter choice over carbonated soft drinks. The identity has been created as a symbol of refreshment, fizz, health, celebration and togetherness.

Faculty Guide: Prof. Ranjana Dani

2

CLASSROOM PROJECT // Packaging & Packaging Graphics - Nilon Paste To design a package of garlic and ginger paste which will- help maintain freshness, ease access of content and have better shelf-presence Retained the yellow colour of the logo, for the brand name to stand out in contrast. Also, used it to highlight the range of products that Nilon’s offers, to make consumers aware of them too. Changed colour of body copy to black.

Faculty Guide: Prof. Ranjana Dani

PG

Sonal Choudhary +91 9987166206 sonal736@gmail.com

1 DIPLOMA PROJECT // Visual Identity for Biometric Ice Scanner In the face of this rapidly changing competitive scenario, it is imperative for Spinz to come up with modern & trendy packs and at the same time embody every aspect that the brand standsfor. Target group- Females 15-25 yrs, SEC: AB, living in Metros & Large Towns. Psychographics of the Spinz User Zesty, Trendy, Edgy, Fun loving & Youthful.

Faculty Guide: Paresh Choudhary Industry Guide: Mr. Kaustubh, Prof.Mandar Rane Sponsor: Desmania Design Pvt. Ltd., Mumbai

2

CLASSROOM PROJECT // Branding - O!ye Namkeens To create a brand for baked namkeens, for health conscious upper middle class/metro Kids to adult. Oye is a word that is commonly used in India to express surprise. As name itself have the attributes Indianness, not boring attitude and tagline conveys lite and healthiness.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Infographics Aluminum is the only material that is endlessly 100% recyclable, and that pays itself. If we recycled all our aluminum, we would never have to make more. My aim was to design the Infographics to show where all it is used and what are the advantages when it is been recycled.

Faculty Guide: Prof. Ranjana Dani

PG

Sonia Chaudhary +91 7798184639 soniasanskriti@gmail.com

1 DIPLOMA PROJECT // Visual Identity Exploring pattern language in Indian architecture & craft and giving. A modern twist to Indian graphical elements that would help to evolve pattern solutions for modern day products. Designing patterns for Mass premium range refrigerator, using modern day technology.

Faculty Guide: Prof. Ranjana Dani Industry Guide: Ms. Shruti Agarwal Sponsor: Whirlpool India Ltd. Client: Whirlpool of India, Gurgaon

2

CLASSROOM PROJECT // Branding - Manthan Manthan logo represents two hands shaping a life.

The rough edges of the outer circle represents the churning process which brings out the capacity, capability, creativity and throws away the evils to form a successful and sustainable living. The colours used represents education, warmth, happiness, security and reliability.

Faculty Guide: Prof. Ranjana Dani

3

CLASSROOM PROJECT // Signage Design To design a way finding system of MAEER’S MIT Rajbaug campus that unifies all the different school and colleges that carry the visual language of campus, helping the visitors reach their destination easily.

Faculty Guide: Prof. Ranjana Dani

PG

Tanya Dhanny +91 9767075835 tanya.dhanny@gmail.com

1 DIPLOMA PROJECT // Visual Identity The project involves creating relevant visual language of brand and extend it in various media.

Faculty Guide: Paresh Choudhary Industry Guide: Mr. Gautam Sponsor: Cybergraff, Gurgaon

FINAL ILLUSTRATIONS

BROCHURE inner view (three fold) Size -A4

The Deer & Tiger Tiger

Let your imagination wander...

Indian Romance

North

Our Top Tour Packages

About

IVAT

At International Ventures and Travel (IVAT), we make India happen. We customise journeys of fulfilment to share the wealth of the Indian Subcontinent with our many clients, frequently repeat travellers and referrals.

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It takes you on a tour of Delhi where you visit Rajghat , Jama Masjid, Qutab Minar and the Humayun’s Tomb. Lose yourself in the hustle and bustle of the markets in Old Delhi. Then proceed to Agra and visit the Itimaduddaulah’s Tomb and Mahtab Bagh. Next day , visit the marble glory, the eptome of love, the beautiful tajmahal.

Indian Romance South Indian Adventure Lands of Jungle Book Infinite India Temples and Sand Empires of the Deccan

Palaces of

Rajasthan Amber Fort is the romantic fort-palace with expressive painting scenes with carvings.

Pleasures and Pastimes Camel

Enjoy the perfect romance of Agra and the royal heritage of Rajasthan.

Pleasures &

Pastimes Feast your eyes on sand dunes and camels and explore the beautiful landscapes of Udaipur, Jaipur & Agra.

FINAL ILLUSTRATIONS C 25, M 88, Y 90, K 21

The beauty of North India will mesmerizeyou through Delhi, Agra, Jaipur and Udaipur.

C 0, M 45, Y 82, K 0 C 0, M 0, Y 12, K 0

Indian Romance (north) Taj Mahal

Options

are manifold.

Experience India at its best as we take you on a luxurious tour to different destinations.

Palaces of Rajasthan Amber Fort

BROCHURE outer view (three fold) International Ventures and Travel India Pvt. Ltd.

Size -A4

FINAL ILLUSTRATIONS

Land of Stone Konark Sun Temple wheel

www.ivatindia.com

Infinite India Qutub Minar

Temples and Sand Kathakali mask

2

CLASSROOM PROJECT // Signage - Raja Dinkar Museum To study the existing signage and redesign for Dr. Raja Kelkar Dinkar Museum with respect to the existing architectural and geographical parameters.

Faculty Directional signage Guide: Prof. Ranjana Dani (indoor)

Size - 4 feet in ht.

3 feet rod size and 1 feet board

Final concept Directional signage for approach towards the museum.285 pts Outdoor.

285 pts

Font used

184 pts

Font size - 4 cm

readable from distance of 14 m

Raja Dinkar Kelkar museum

exit..............

Size - 5x2 inches 5 feet

final design

1 km

Locational and informational signage outside the wall of the museum.

Outdoor.

Font used

text 2 cm

3 feet above the ground floor

2.5 feet

GROUND FLOOR gujarat

Size - 2.5 feet in height

Franklin Gothic Book Font Size - 2.5 cm

141 pts

229 pts

1st FLOOR utensils 2nd FLOOR toys 3rd FLOOR special exhibition GROUND FLOOR ivory doors 1st FLOOR lamps mastani mahal

gaujarat dalana

Gujarat Gallery

dalana

galleries

Font Size - heading 3 cm

Font used

2nd FLOOR textile

tL majalaa guajarat Paaihlaa majalaa BaaMNDI dalana dusara majalaa KoLNI dalana tIsara majalaa ivaSaoYa Pa`d-Sana dalana tL majalaa histdMtI dalana drvaajao dalana Paaihlaa majalaa vaaGao dalana mastanaI maahla dusara majalaa kpDo dalana

427 pts

636 pts

3

CLASSROOM PROJECT // Signage Design To design a Multimedia mobile phone application with which doctors can easily retrieve information about his patients and can give advice, when he is away from the hospital.

Faculty Guide: Prof. Ranjana Dani

Logo Design

DOC

Doc On Go Doc On Go

DOC

Patient’s Name

Enter

Done

Name : Rahul Sharma

Enter

Age : 40 yrs

Rahul Sharma

Code Enter

InvestigationsBlood sugar

Rahul Verma

ON-GO

Q W E R T Y U I O P A S D F G H J K L

Code Doc On Go

Profile

Doc On Go

ON-GO

Patient’s Name

Enter

Z X C V B N M .?123

space

return

Diagnosis

I.H.D

Treatment

Coronary Dilaters, Mono Sorbitrate Regular- 2 daily.

No

Operated

None

Allergies

Profile

Status

History

CGO O D ON-

Share

DOC History

Done

Patient’s History

Status

Done

Vital Signs

Past Illness Hypertension, History of

chest pain, Retro Sternal pain, known diabetic.

BP:

140/80

Pulse Rate:75

Respiratory Rate: E.C.G :

Past Surgery None

On Drip / Oral

Addictions

Share

Done

Smoking

Regular Doctor

on drip

echo cardiogram

Family History

per min

14 per min Patient

Back Doctor

Back

Done Doctor

Done

Back Patient

Back

Profile

Profile

Profile

Profile

History

History

History

History

Status

Status

Status

Status

Message

Message

Message

Message

Done Patient

ON-GO

normal

Send

Vitals stable, Condition satisfactory

Send

Send

Send

share information with doctor or patient

Profile

History

Status

Share

Profile

History

Status

Share

Profile

History

Status

Share

Profile

History Profile

StatusHistory Share Status

Share

Profile

History Profile

StatusHistory Share Status

ON-GO

DOC

DOC

DOC-ON-GO

ON-GO

DOC-ON-GO

ON-GO

Present Condition

Heart disease and diabetes.

DOC

Done

Share

C DOON-GO

DOC

ON-GO

DOC-ON-GO

DOC

ON-GO

DOC-ON-GO

381 pts

Akzidenz-Grotesk BQ Extra Conde Franklin Gothic Book

Size - 36 x 8 inches

WING A

Identification locational signage

WING B

Franklin Gothic Book Font Size - 0.5 cm

359 pts

Zapinfo Forte LT pro Akzidenz-Grotesk BQ Extra Conde

follow me....

184 pts

Font used

FILM & VIDEO DESIGN

Under Graduate: Aayushi Sachdeva Shaan Memon

UG

Aayushi Sachdeva +91 9373551784 aayushi.sachdeva@gmail.com

1 DIPLOMA PROJECT // Artist Alert!

An awareness film on Occupational Health Hazards of professional artists and painters. Artists belong to that section of the society who work for the love of their profession. The passion and crazy hours which takes in to make a piece of art often takes a toll on their health.

The film addresses problems faced by three women artists because of their postures and their exposure to chemicals used. Also, being women means added responsibilities of marriage and childbirth which only aggravates the situation when health is ignored. So eleminating wrong postures of work to avoid pains in back, knees and shoulders is necessary.

Also, suggesting measures like following the proper posture and maintaining a routine of taking breaks while working and regular exercises, muscle pains and other major hazards can be prevented. Pregnancy further complicates the postures as the back bends further more due to the weight forward so there should be extra care taken.

Faculty Guide: Prof. Prashant Desai Industry Guides: Prof. G. G. Ray, Prof. Mandar Rane Sponsor : Industrial Design Center, IIT-Mumbai Client: Department of Science and Technology, Government of India, New Delhi

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CLASSROOM PROJECT // Teach for India – Organisational Film Teach To Lead was formally established in 2008 as a not-for-profit organization whose mission is to create a movement of leaders who will work to eliminate educational inequity in the country. Teach For India, a project of Teach To Lead, is a nationwide movement of outstanding college graduates and young professionals who will commit two-years to teach full-time in under resourced schools and who will become lifelong leaders working within various sectors towards the pursuit of equity in education.

In June 2009, Teach For India placed its first cohort of Fellows in low-income municipal and private schools in Pune and Mumbai. The film aimed to attract more volunteers Faculty Guide: Prof. Prashant Desai

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Shaan Memon +91 8866365825 shaanmemeon@in.com

1 DIPLOMA PROJECT // Chakkar.com (Short Fiction Film) Synopsis: 23 years old Raju gets excited by watching a T.V. commercial of chakkar.com. It shows that you can resell your used stuff very swiftly through this website and get good amount of money. He decides to sell his current mobile and buy a new SAMSUNG GALAXY TAB!! by adding some more money to it. He puts the advertisement online on chakkar.com and he gets a buyer, who is a ‘hot chick’ from NIGERIA….!!!

Faculty Guide: Prof. Prashant Desai Industry Guide: Mr. Lalit Lad Sponsor: Self-sponsored

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CLASSROOM PROJECT // Colours (Documentary) Synopsis: A young traveler is on a journey to find the meaning of life through colours. As the journey unfolds, he finds a clue to the eternal happiness.

Faculty Guide: Prof. Prashant Desai

PRODUCT DESIGN

Under Graduate: Aakanksha Rajhans Aastha Parikh Aditi Bansal Akshay Bhalerao Amita Jain Ankit Tyagi Anurag Sarda Jui Kunte Kanhika Nikam Medha Tyagi Mileha Soneji Nisha Pillai Rahul Minda Rohan Saraf Rushil Jain Satbir Singh Saluja Sayli Navalakha Srishti Mokha Tanvi Pande Vedang Kulkarni Post Graduate: Ankita Trivedi Farhan Saleem Mrinal Pokharkar Neha Bijor Ritesh Sharma Swanand Kalugade Swapnil Chaudhari

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Aakanksha Rajhans +91 9011077501 aakanksha.rajhans@gmail.com

1 DIPLOMA PROJECT // Celebrations To design gifting product solutions that romantacise the process of gifting.

These products should enhance decors and create special settings.

The products should provide the user with a variety of options in arrangement.

The products should have the versatility of gracing different occasions.

The packaging of the products should have an innovative multiple uses.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Michael Foley Sponsor: TLV Product Solutions Pvt. Ltd Client: Elephant Design Pvt. Ltd

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CLASSROOM PROJECT // Eco-Cool Water Bottle The Eco-cool bottle has been designed in 3 layers.

The innermost being the copper container, which shall actually hold the water. The middle layer consists of sponge made from khus (vetiver) or agricultural fiber waste and the outermost layer is a rubber sleeve. The materials for all the layers are either biodegradable or recyclable and have been chosen keeping in mind their properties.

Faculty Guide: Prof. Pritharshv Pushkar

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CLASSROOM PROJECT // Pinch Peg It is a cloth line clip used on a daily basis. This peg is a single component unit. The clamping does not leave a mark on the clothes. Generally cloth pegs slip through wet hands. But the pich peg is provided with texture on the sides to provide an anti-slip grip. The cloth pegs can be hooked into each other to create a chain like structure. The pegs can be stored easily when not in use.

Faculty Guide: Prof. Sanjay Jain

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Aastha Parikh +91 8956775669 aastha.parikh@yahoo.com

1 DIPLOMA PROJECT // Mobile Communication Device for Children Keeping in mind the needs and desires of kids belonging to the age-group of 8-12 years (which was arrived at after an extensive research), this device offers a platform for social networking amongst kids as well as with parents. This pre-phone enables parents to stay informed about their child’s whereabouts via GPS and also to be more involved in their daily course of activities. It provides features like reading, listening to music, viewing photos, exploring places, recording short messages and sharing data.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Sahil Karkhanis Sponsor: Axiom Consulting Pvt. Ltd. Client: Axiom Consulting Pvt. Ltd.

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CLASSROOM PROJECT // Techno-aesthetic Detailing (Furniture) A set of breakfast and coffee tables for the indoors and outdoors, that is most applicable for places with space as a constraint. The indoor coffee-table is a rotating unit with stools and table-tops in a hierarchy for a family of four. The outdoor coffee table is a foldable table that turns into a sleek board and can be put into a corner when not in use.

Faculty Guides: Prof. Sanjay Jain, Prof. Gaurang Shah

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CLASSROOM PROJECT // Techno-aesthetic Detailing (Furniture) A set of breakfast and coffee tables for the indoors and outdoors, that is most applicable for places with space as a constraint. The indoor coffee-table is a rotating unit with stools and table-tops in a hierarchy for a family of four. The outdoor coffee table is a foldable table that turns into a sleek board and can be put into a corner when not in use.

Faculty Guides: Prof. Sanjay Jain, Prof. Gaurang Shah

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Aditi Bansal +91 9767915060 aditibansal77@gmail.com

1 DIPLOMA PROJECT // ‘Smart Bars’ Taking styling cues from current trends the product aims to deliver a contemporary take on cinema viewingexperience within values associated with Indian families. The intended users are mid income group families, where affording a big size television with good sound quality is more of a want than a need to be savored.

Smart bar is an innovative cinema viewing system thatuses the right and left sound activation mode;with smart bars it uses automatic activation technology to stimulate high quality sound. The smart bars could be used for its independent use.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Karma Bhutia Lendup Sponsor: Samsung Design - India Client: Samsung Design - India

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CLASSROOM PROJECT // Rajasthan Project All labour under NREGS use three basic implements: pick-axe, shovel, and the metal ‘basket’ or ‘Tagada’ used to carry head loads of earth or bricks.

Keeping in mind Use of two tools together, Fawda to scrap out the material, loading it in tagadi while digging trenches TheTagadi in hexagon facilitates scooping and picking of the material at the same time also being a tessellated form it is easy to manufacture.

Faculty Guides: Prof. Dhimant Panchal, Prof. Sanjay Jain, Prof. Amit Deshmukh

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CLASSROOM PROJECT // Tea Strainers Tea strainers have a regular usage. Cleaning of these tea strainers to maintain hygiene has always been a area of concern The product facilitates user with the outer form (the body) and the Filter, this can be removed after use and cleaned, the filter can also be disposed off and be replaced by new filter when needed.

Faculty Guide: Pritharshv Pushkar

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Akshay Bhalerao +91 9422290162 bhaleraoad@gmail.com

1 DIPLOMA PROJECT // Heart Failure Monitoring System To design: A innovative and novel product for pulmonary artery pressure monitoring for heart failure management Concept explanation: cardiosense is a device 1. Simple and easy to handle 2. Strong enough to provide a proper support for the users back and neck keeping in mind the time limit for the test i.e. 15 minutes.

3. Easy for servicing.

4. Easy to carry wherever the user goes.

5. Interactive Faculty Guide: Prof. Dhimant Panchal Industry Guides: Mr. Girish Kaushik, Mr.C.G.Suresh Sponsor: iGate Patni, Pune Client: iGate Patni, Pune

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CLASSROOM PROJECT // Design for Special Needs To design a device or a game which enable the Visually impaired to explore all their senses like hearing, touch, smell, taste etc. which makes them more active and stable.

Faculty Guide: Prof. Dhimant Panchal

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CLASSROOM PROJECT // Systems Thinking 1. Pheta mask- inspiration from “pheta� (which women wear in order to protect themselves from heat ) for designing mask for them .

2. Tools were designed to ease their segregation process 3. The revised overview of garbage disposal system Faculty Guide: Prof. Gaurang shah

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Amita Jain +91 9978909265 amitajain16@gmail.com

1 DIPLOMA PROJECT // Design Bathroom Vanity To design Bathroom Vanity for users such that it gives them optimum space for keeping toiletriesand help them organize the space,simultaneously enhance the aesthetics of wash basin area by hiding the plumbing line.

Faculty Guide: Prof: Rajan Iyer Industry Guide: Ms. Ismet Khambatta Sponsor: CERA Sanitaryware PVT.LTD Client: TDW furniture PVT.LTD

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CLASSROOM PROJECT // Simple Product Design To design manual churner which can churn large or small quantity of liquid efficiently and with less effort and time and it is easy to maintain and clean.

Concept: To reduce effort and increase efficiency there are two blades. One is clockwise and second is anti- clockwise.

With two blades both action of churning the lumps and mixing is done simultaneously which speeds up the process.

Material used for blades is Stainless steel.

Faculty Guide: Prof. Dhimant Panchal

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CLASSROOM PROJECT // Techno Aesthetic Detailing To study a product by analyzing the detail and enhance the aesthetic value and function of the product detail.

Product: A Tupperware leak proof bottle.

Concept – The form of the bottom cap is like a truncated cone. As the screw rotates, the nylon disc comes down vertically and space is created for water to escape.

The upper body of cap has P.P hinge. As the water rushes to the lid, Hinge gets open automatically due to force, hence avoiding user to touch lid. Lid is kept transparent so that user can see the action of opening and closing of bottle cap.

The bottle is translucent so that water looks fresh and clean. The form of the bottle compliments the form of the cap and also indicates the user directions for drinking.

Faculty Guides: Prof: Sanjay Jain, Prof. Gaurang Shah

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Ankit Tyagi +91 9970041658 tyagi.space@gmail.com

1 DIPLOMA PROJECT // Table Top Water Purifier To design a water purifier for urban or semi-urban dwellings in order to store it since running water, electricity and space is a concern in every house. The following were the design parameters that were to be kept in mind; colour of the water purifier, ergonomics & maintenance.

Faculty Guide: Samson Mathai Industry Guide: Mr. Kiran Kumaran Sponsor: TYCKA Design Pvt. Ltd., Bangalore Client: TYCKA Design Pvt. Ltd., Bangalore

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CLASSROOM PROJECT // System Design (Dhobi Ghat) To examine the interaction between the elements that compose the entirely of the system. Dhobi Ghat was my area of study.

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CLASSROOM PROJECT // Nature and Form To study a living object (swan) and then taking a form out of it and then converting it into a product still carrying the behaviour or the properties of the source.

Faculty Guides: Prof.Arvind Merchant, Prof. Amit Deshmukh

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Anurag Sarda +91 9011514087 anuragjdsarda@gmail.com

1 DIPLOMA PROJECT // Communication Device A device for communication and navigation assistance keeping in mind the needs of the Elderly aged 55 to 70 year who are independent and traveling alone in Germany.

Faculty Guide: Prof. Sanjay Jain Industry Guide: Mr. Marc Ruta Sponsor: WILDDESIGN Gmbh & Co. KG Client: WILDDESIGN Gmbh & Co. KG

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CLASSROOM PROJECT // Green Design - Leaf Leaf is inspired from the mechanism of a natural Leaf.

Entire structure is around 12 feet tall and works in the same way as dewdrops are formed on natural leaves. There are 4 major components in this equipment – Solar panel, Charge controller, Lead acid battery and a thermoelectric module.

All these parts work well in conjunction to create water.

The process of condensation forms dewdrops when the aluminum plate cools down its temperature with the help of the thermoelectric module. The water passing through the Sand filter gets purified and minerals are added to it.

Further passes through carbon filter and the drops then get collected in the attached earthen pot, which cools down the water. Through this process, one unit can collect up to 15 liters of water per day when humidity is relatively high.

Faculty Guide: Prof. Pritharshv Pushkar

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CLASSROOM PROJECT // Paper Sniper Paper sniper has a unique curve edge blade with 4 times higher usability and effectiveness. To use all 4 corners edges, the blade is flipped and turned up side down.

The usual blade uses only a micro point to cut the paper, where as the curved blade uses its entire edge, thus offering a better cutting experience.

Paper sniper has an ergonomic grip which gives thumb a stable support and as the form is symmetric, both the hands can use it.

Faculty Guide: Prof. Dhimant Panchal

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Jui Kunte +91 9823416163 catch.jui@gmail.com

1 DIPLOMA PROJECT // Ice-cream Vending Cart To create a non-metallic refrigerated ice cream vending container to be produced in rotational molding process as per the dimensions given.

Should evoke everyone to go and have an ice cream.

It has to look young, modern, attractive It should build a character for all the brands.

It should provide a huge branding space.

Faculty Guide: Prof. Amit Deshmukh Industry Guide: Mr. Satish Gokhale Sponsor: Design directions Pvt ltd, Pune Client: Design directions Pvt ltd, Pune

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CLASSROOM PROJECT // Simple Product Design - Apple Cutter Objective: To identify a problem in an existing product and find a solution which is simple yet practical.

Hole Slice: It is an innovative way of cutting the apple into horizontal slices with a hole in its centre It removes the core of the apple easily and slices the apples crisp.

Faculty Guide: Prof. Dhimant Panchal

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CLASSROOM PROJECT // Product: ‘Drinkin-aid-e’ Project brief: To design a device for a severely handicapped (physically impaired) child who has very little control over her hands (almost negligible) and no motor co-ordination to give her the power to independently perform her basic task of drinking water.

It is a device which is clamped to the chair and has a water bottle holder at an angle. When the handle is moved up and down, the angle of the bottle can be adjusted, as it rotates around the pivot. It can be removed and clamped to any other chair in the school or at home.

Faculty Guide: Prof. Dhimant Panchal

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Kanhika Nikam +91 8080611611 kanhika@hotmail.com

1 DIPLOMA PROJECT // Just Mehfil The design brief was to work on the development of the Food Packaging, the Home Delivery Bicycle and theRetail Mobile Kiosk (Human Powered) for the expansion of the Chain Food Retail Company: Just Mehfil.

Faculty Guide: Prof. Amit Deshmukh Industry Guide: Mr. Abhijit Bansod Sponsor: Studio ABD, Bangalore Client: Just Mehfil

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CLASSROOM PROJECT // Design for the Hearing Impaired Hearing impaired children often face speech / language problems. It’s not an illness that can be cured, it needs therapy.

Therapy happens only in the clinic, but most of the child’s learning happens at home. This is a game that the child can play with his family and friends, which accelerates the process of grasping language in the initial years when the hearing is still stronger. It can also be used as a learning aid by speech therapists.The objective of the game is to use lip reading as a medium to guess words. Difficult level of words increases depending how deep in the mouth the sound is produced. Each triangular piece is stuck together by magnets.

Faculty Guide: Prof. Dhimant Panchal

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INTERNSHIP PROJECT // Do-It-Yourself Puzzle Kit A series of ‘Do-It-Yourself’ puzzle kit for kids, highlighting the issue of endangered species.

The animal chosen was the Hawksbill Turtle. The puzzle board forms are designed to resemble the actual turtle.

This helps educate the kids about the turtle’s physical characteristics and on how to distinguish it from the other turtles.

Industry Guides: Vinil Ratnakar, Arvind Prabhakar

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Medha Tyagi +91 9763300905 tyagi.medha@gmail.com

1 DIPLOMA PROJECT // Innovative and Novel Product for Pulmonary To design innovative and novel product for pulmonary artery pressure monitoring system for heart failure management The Portable Heart failure Monitoring System needs to be designed, such a way that it will package complete heart failure monitoring system into Compact, lightweight, Intuitive unit, portable.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr Girish Kaushik Sponsor: IGATE Patni Client: IGATE Patni

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CLASSROOM PROJECT // Packaging - CFL The present packaging, were found to be using excess material in order to keep the cfl bulb safe in it, causing wastage. Thus the brief defined was to make a one piece packaging which still serves its purpose and keep cfl safe and causes awareness about it.

Faculty Guide: Prof. Arvind Merchant

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CLASSROOM PROJECT // System Thinking Topic: GARBAGE Management / Disposal system 1. Pheta mask- inspiration from ‘pheta’ (which women wear in order to protect themselves from heat ) for designing mask for them .

2. Tools were designed to ease their segregation process 3. Shoe concept which is light and comfortable and can be done by own self. The job is just to find out the suitable plastic bag and wrap it up 4. The revised overview of garbage disposal system Faculty Guide: Prof. Gaurang Shah

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Mileha Soneji +91 9021787771 milehasoneji@gmail.com

1 DIPLOMA PROJECT // Furniture for the Elderly To design a piece of Furniture or a range of Furniture items keeping in mind the needs of the Elderly aged 65 yrs and above. The Elderly of the Upper-Middle class who may be suffering from Arthritis due to which they suffer from pain in the joints. The Furniture item should be designed considering the Indian scenario and the nature of the Elderly.

Faculty Guide: Prof. Amit Deshmukh Industry Guide: Mr. Ashish Deshpande Sponsor: Elephant Design Pvt. Ltd. Client: Elephant Design Pvt. Ltd.

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CLASSROOM PROJECT // Design for Special Needs - Parkinson’s Patients To design a product for patients suffering from Parkinson’s Disease that will help them to drink a beverage without worrying about spilling it due to tremors.

Faculty Guide: Prof. Dhimant Panchal

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CLASSROOM PROJECT // Water Collecting Tanki With the growing problem of water shortage, adopting water harvesting methods is the need of the hour.

Keeping this in mind, the water tanks are modified to collect rain water and drain it directly into the main tank.

Faculty Guide: Prof. Pritharshv Pushkar

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Nisha Pillai +91 9021180843 nishapillai89@gmail.com

1 DIPLOMA PROJECT // Colour and Trim Design The brief was to frame up directions for interior colour and trim design language through visual cues, textures and material suggestions for defined car segments.

-Entry level cars -Mid segment cars -Luxury segment cars Application of above derived directions in limited edition interior packages for each tier.

Faculty Guide: Prof. Sanjay Jain Industry Guide: Ms. Parul Sharma Sponsor: General Motors (India).

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CLASSROOM PROJECT // Bicycle Design Project The brief was to design eco-friendly cycles for kids.

Material to be used- Bamboo ply Target user- children from 2 to 5 years of age. A cycle that requires less effort to be driven. Should be light in weight considering the users, kids. Should be colourful, also considering of it being an eco-friendly product. comfortable seating with backrest. Preferably a tricycle for better balance, which also reduces the manufacturing cost. Like a toy.

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CLASSROOM PROJECT // Flip-flop Packaging Design Project To develop understanding of the importance of packaging to communicate, product information and its attributes in graphical terms. To develop understanding of the packaging in terms of shelf dominance and branding in retail environment. The packaging acts as a sturdy support for the flip-flop to stay upright on the display, making the product partially visible. one gets to touch n feel the material of the flip-flop before buying it.

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Rahul Minda +91 9373676594 rahulminda@hotmail.com

1 DIPLOMA PROJECT // Infant Warmer To design an innovative, low cost Infant Warmer for use at home in rural areas thus addressing the neonatal health care issues of hypothermia and low birth weight infants.

Due to confidentiality of the project, the images displayed are of the first version, which is already in market. The one that I worked on is under development process and there are few sketches of the process.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Ms. Honey Bajaj Sponsor: Embrace Innovations Client: Embrace Innovations

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CLASSROOM PROJECT // Nature and Form Studies Sea horse was an inspiration from nature. To derive the form, I started of with taking the outer form of a Sea horse and then abstracting it by various methods like thick and thin lines, emphasis on structure and similar treatments which led to the selection of final two dimensional form. Based on the final form, multiple patterns were created by tessellation. This form was converted into a three dimensional structure which was later developed into a product which is a gardening tool.

Faculty Guide: Prof. Arvind Merchant

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CLASSROOM PROJECT // System Design Design of a home automation system with all basic facilities of controlling and operating all equipments and appliances using an iPod/iPhone application.

The design suggested has a touch switchboard along with the application to control all the appliances. The application has a plan view of the apartment, which allows the user to access any switch in minimum touch.

Faculty Guide: Prof. Gaurang Shah

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Rohan Saraf +91 9890755246 rohansaraf@gmail.com

1 DIPLOMA PROJECT // Design of ADAM 2 (Tablet PC) To design & aid in the conceptualizing / visualization phase in the development process for the next Adam tablet, also design the accessories and packaging for the same. Adam is a Tablet PC designed and maufactured by Notion Ink. This was a confidential project, hence the renders are of the first version and not my project.

Faculty Guide: Prof. Gaurang Shah Industry Guide: Mr. Rohan Shravan Sponsor: Notion Ink, Bangalore.

Client: Notion Ink

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CLASSROOM PROJECT // Bio.cell.pack Bio.cell.pack is packaging for biological cells.

Bio.cell.pack consists of a modified vial and external safety unit. The inner vial is re-designed keeping safety of cells into consideration while the outer unit is designed to minimize contamination during shipping.

After research and lot of discussions with scientists around globe it was seen that main problems that are encountered by them are contamination, labeling and safety.

Faculty Guide: Prof. Arvind Merchant

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CLASSROOM PROJECT // Green Design - Swash Swash is a washing device which washes up to 3 kg of clothes in one go. It works on same principles of washing machine by creating agitation to remove dirt with help of detergent. It is made of silicone giving it the required flexibility for functioning. Dotted texture on outside prevents it from slipping and inside ribbed texture enhances washing.It can be used with hand or feet making washing clothes a secondary activity. It does not use electricity and also saves lot of water. It was inspired from a water container made from sheep skin. It can also be used as a laundry bag when not washing clothes. ‘SWASH’ name was derived from simple wash and also means sound of liquid against solid surface.

Faculty Guide: Prof. Gaurang Shah, Prof. Pritharshv Pushkar

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Rushil Jain +91 9967721628 rushil.jn@gmail.com

1 DIPLOMA PROJECT // Pushcart Design To design a modular system for vending ready to eat, pre-cooked organic food and beverages, which includes : Induction plate, Microwave, Refrigerator, Storage space, Display space, Washing area, Garbage disposal system for a fixed location (public spaces) and Down to Earth store.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Nachiket Gandhi Sponsor: Design Flyover, Mumbai Client: Morarka Organic

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CLASSROOM PROJECT // Nike Tupac NIKE Tupac special editions are derived from the semantics of late rap/hip-hop artist, Tupac Shakur.

The nature of the music is reflected is reflected in the form of the shoes. The headphones, in addition to enhancing the form, also provide ankle support and cushioning.

Faculty Guide: Prof. Dhimant Panchal

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Satbir Singh Saluja +91 8197996393 satbirsinghsaluja@gmail.com

1 DIPLOMA PROJECT // 5.1 Home Theatre “Audio Speaker” My project’s brief was to design audio speakers for a Home theater system for SNAP Networks Pvt. Ltd. This product was aimed to be launched for upper middle class market segment. The project involved understanding various market segments and their expectations, extensive study of competition products, cost perspective and complete understanding of the various elements of an audio speaker for best sound quality. I deduced the human quotient( i.e. aspirations in the form of functions, features and aesthetics),keeping in mind the emerging brand’s essence.

It gave me an opportunity to work with various domain experts in my endeavor to create aesthetically pleasing and practical air-conditioning Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Amardeep K. Roy Sponsor: SNAP Network Pvt Ltd, Bangalore Client: SNAP Network Pvt Ltd, Bangalore

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CLASSROOM PROJECT // Form Semantics - Army Boots The soles have been designed taking inspiration from the tracks of army tank.

Rivets on tank have been taken as inspiration for eyelets for laces. Extra padding has been given considering the activities done by Army men. Research was done about lifestyle of Army men at work and the most comfortable height for shoes.

These Army Boots were designed taking Army Tank as an inspiration.

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CLASSROOM PROJECT // Door Hinge and Stopper This door hinge design uses a very simple ‘ball and catch’ mechanism with a pivot acting as hinge.The spherical component acts as stopper to fit in the groove.

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Sayli Navalakha +91 9916369519 saylinavalakha@gmail.com

1 DIPLOMA PROJECT // Help to make the Indian Cuisine Faster This project aims to launch a range of products that help to make the Indian cuisine faster, effortless, healthy and more presentable. Through this project I will be designing products that are user friendly along with a chef’s experience for the woman of today.

In this project I experimented and came to different conclusions related to foods containing batter. This food consisting of can be given any shape and form and thus can be very appealing to the eye and well presented on the table too. The food will be cooked in the microwave and thus is very quick and easy.

The batter takes the steamers shape in less than a minute. Steaming is a very healthy option and is high in its nutrition value too.

Faculty Guide: Prof. Dhimant Panchal Industry Guides: Mr. Prashant Subhedar, Mr. Vinay Rao Sponsor: Bang Design Pvt.ltd Client: Bang Design Pvt.ltd

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CLASSROOM PROJECT // Pristine Pristine is a floor cleaner and a floor mop together. The best part of this device is that it does both of the chores at one time and also saves a lot of the users energy. It is a manually operated device. It has extremely low maintenance and lasts really long.

The mop is easily detachable and the roller can be put in the washing machine to clean. Pristine is handy as one does not have to bend down to clean as the handle can be held parallel to the ground and therefore reaches all the areas and corners. It acquires really little place and can be stored in any corner of the Faculty Guide: Prof. Dhimant Panchal

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CLASSROOM PROJECT // Techno Aesthetic Detailing Working: When the click is pressed the spring is pressed which intern makes the clutch move forward and the lead is thrown out towards the front of the pencil where it is ready to be used. Generally 1/4 of the lead is wasted as the pencil’s clutch does not reach far enough. The lead even breaks in the middle as the clutch does not have enough space. This concept allows us to use the lead till the very end without breakage. It helps us save money and time.

Form: After surveying 45% of the people wanted the pencil to have a considerable weight ahead another 15% wanted a weight behind while 20% wanted a little on both the ends. So these are the forms that have resulted of the survey.

Faculty Guide: Prof. Sanjay Jain, Prof. Gaurang Shah

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Srishti Mokha +91 9970262234 srishtimokha@gmail.com

1 DIPLOMA PROJECT // Compact Multi-Utility Office Furniture Connecting and collaborating have become critically essential in today’s world. And to help us come together, to focus on growth and team work, a new range of Office System needs to be designed. An office system that would provide you indefinite freedom with your workspace.

Faculty Guide: Prof. Gaurang Shah Industry Guide: Mr. Devesh Mistry Sponsor: Godrej Interio Client: Godrej Interio

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CLASSROOM PROJECT // Bulb Holder The brief was to hide/ enhance the detailing of an everyday product (bulb holder) Snubb is a more aesthetically pleasing product, with cleaner surfaces, less number of components and hidden details. Easy to fit and easy to manufacture, snubb is just another everyday product offering functionality and visual appeal.

Faculty Guides: Prof. Gaurang Shah, Prof. Sanjay Jain

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CLASSROOM PROJECT // Systems Design To study a system and intervene in order to make it more efficient.

System design was a team project, in which we studied ways of rain water harvesting in Pune. A system was devised to optimize rain water collection in public spaces. Hydro-Hive is a singular, modular unit, that saves up rain water, charges the ground water directly, charges water tanks installed underground, and additionally providing shelter at public spaces.

Faculty Guide: Prof.Gaurang Shah

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Tanvi Pande +91 9890886954 tanvi.a.pande@gmail.com

1 DIPLOMA PROJECT // Modular key To design a modular key that has an option of an R.F.ID to cause a key less entry if desired. The problem of grip, strength, putting the key in the ring hole, the struggle with the heavy duty doors were catered to during this project. The options of colours help in coding the keys. The idea of the project was also to bring light to the design opportunities even in the simple products like keys. A lot of detailing went into the project to create keys different from those in the market Faculty Guide: Prof.Sanjay Jain Industry Guide: Mr. Joachim Gillert Sponsor: IKON Assa Abloy Client: Assa Abloy Group, Berlin

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CLASSROOM PROJECT // Superstar Golf Shoes The shoes are designed for men who play golf. The Theme given to it was superstar golf to tap the glamour attribute in every golfer. Keeping it simple yet stark. The brand PUMA was studied to identify golf shoes as their product. The golf game, the attire, uniform, users and available options and budget was studied to make this product. I had an great experience of making leather shoes from scratch.

Faculty Guide: Prof. Pritharshv Pushkar

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CLASSROOM PROJECT // Read me The project brief was to design a book holder such that it inculcates the habit of right reading thus the reading angles needed to be kept in mind.

How it works?This book holder holds the book with two arms as inspired from the human body.

The telescopic retracting hands hold books of different widths in place. The lever is loose such that it comes back to its position once the page is flipped.

Thus stopping the page from flying and allowing the page to turn smoothly due to the ball.The legs of the stand follow a telescopic movement that is adjustable in order to hold the book in place.The packaging of a book holder is done with used corrugated boxes to give a nice ,sturdy packaging. The book like structure has the first few pages with the products pictures, information of its make and instructions for usage. The colour of the product would be displayed with the band that shuts the book.

Faculty Guides: Prof. Sanjay Jain, Prof. Gaurang Shah

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Vedang Kulkarni +91 9423094631 vedangskulkarni@gmail.com

1 DIPLOMA PROJECT // Periscope Optical Trocar Design an optical trocar (a device used to create an incision with the help of endoscopic camera in laparoscopic surgeries). by identifying the need for improvement and design interventions in current solutions by conducting thorough research process composed of interactive surgeon interviews, market studies and analysis which would evolve in to a design which is technically sound and aesthetically fitting with the clients visual brand language.

Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Mathieu Trupalut Sponsor: Bresslergroup Ltd Client: Elephant Design Pvt. Ltd

2

CLASSROOM PROJECT // Techno Aesthetic Design: Skull Ball These special edition headphones stand apart from other headphones due to their amazing feature of transforming into a sphere after use.

This key feature makes them compact and easy to store. The telescopic headband helps in inner adjustment according to the individual head size and shape. the user enjoys the process of using the headphones converting them in to a compact yet attractive form.

Faculty guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Form Semantics: Footwear Design RBK Leap are the performance shoes designed for Professional dancers for their daily routine. This light weight but efficient shoes support dancer’s ankles while the elastic and perforated walls of the shoe keep the foot fresh and let it breath. Due to being flexible the shoes give them the freedom to move their feet in all orientations. The sole of the shoe is designed keeping in mind the leg movements and footwork needed to be done while dancing hence it creates sufficient friction for the dancer while dancing on the dance floor.

Faculty guide: Prof. Gaurang Shah

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Ankita Trivedi +91 9766115919 ankitaidmit@gmail.com

1 DIPLOMA PROJECT // System Design For Fashion Retail Stores To design display systems for those retailers who wants to set up a new store without any help of installation team.

They neither wants spend a lot on the display systems nor they wants to use low cost display fixtures available in market Basic idea: To design a “do it by yourself kind of a kit� for retailers that they can take it to their store and built their own display systems.

There will be a set of components with which the following display systems can be made: a. Wall unit/ self standing display systems b. Gondolas c. Island display systems A manual will be provided with every set of component to guide you with constructing your system.

No installation team is needed to build the system.

Faculty Guide: Prof. Rajan Iyer Industry Guide: Mr. Narayanan Rajagopalan Sponsor: Featherlite Pvt. Ltd. Client: Featherlite Pvt. Ltd.

2

CLASSROOM PROJECT // Special Needs To design a beehive box.

Design considerations: • To design a beehive box keeping in mind the international standards of a beehive box.

• For commercial and residential use.

• Material limitation (wood).

• Economical design • Mass production

3

CLASSROOM PROJECT // Technical Complex Products To design an electric kettle.

Design consideration: • Target customer: students or people staying in hostels.

• Function: to make tea/coffee.

• Economic deign Faculty Guide: Prof. Dhimant Panchal

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Farhan Saleem +91 9579367101 farhandesign@gmail.com

1 DIPLOMA PROJECT To design the line machines of AF series Automatic capsule filling machines (DP100, ECS100 and MCS100 which are currently under manufacture by ACG PAM) with an objective to improve on Aesthetics, Ergonomics and Modularity among line machines, which may have a family look and compliment the AF series Machines Faculty Guide: Prof. Dhimant Panchal Industry Guide: Mr. Bhupesh Lad Sponsor: ACG Worldwide Client: ACG PAM

2

CLASSROOM PROJECT // Handy Vacuum Cleaner The project is all about Redesigning a chosen product after its thorough analysis in terms of its material from which it is been built, structure, function or operation, semantics, process of its assembly and disassembly, user ergonomics and usability, overall packaging of internal components and parts, fitments, clamping and fastening methods, wire management or cable harnessing, visual ergonomics, material finishes and textures etc.The analysis helps us to identify the pressure points or problem areas in terms of its operation, ergonomics and usability, DFA, DFD and DFM and the challenge is to aesthetically solve the above mention issues if any within the technical constrains Faculty Guide: Prof. Sanjay Jain

3

INTERNSHIP PROJECT // Technical Complicated Products Washing Machines serve a purpose but often the process of use is cumbersome as it has to be moved, connected to a tap (which often doesn’t fit and leaks) and drainage from washing may flood the bathroom or the entire washing area.

The project is to understand the user experience with different types of washing machines, their accessories and fittings and how people use it. Then identify pressure points and choke points in the eco-system of washing machine. Concepts are to be generated to solve these problems at a universal level.

Faculty Guides: Prof. Dr. Jyoti Kumar and Asst Prof. Sumer Singh (IDDC IIT-Delhi)

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Mrinal Pokharkar +91 9860444631 mrinalpokharkar@yahoo.com

1 DIPLOMA PROJECT // Pomogranate De-seeder To design an optimum & visually appealing pomegranate de-seeder. It is easy & safe to use and clean, easy to dissemble for repairing purpose & has different outlets for arils & waste material to lessen the efforts of separation.

The main consideration while conceptualization was to develop a mechanism with the least damage to the arils and skin & least wastage of the arils.

Faculty Guide: Prof. Sanjay Jain Industry Guide: Dr. Vipin Kumar Sponsor: National Innovation Foundation, Ahmedabad

2

CLASSROOM PROJECT // Green Design Design Brief: To design a solar lantern for rural area.

Application: • For reading purpose • In farms at night • Can be hung Faculty Guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Technically Complex Product To design a Cast Cutter which will be ergonomic, compact, and with impact resistant housing.

Specifications: • Motor shifted to back side for ease of use • Impact resistant housing • Compact design to enhance manoeuvrability • Ergonomic design - ensures comfort while cutting • Dual speed cutting to meet varied cast removal needs • Standard speed - Very quiet, yet powerful enough to remove most casts • High speed - Increased speed for quickly removing even the thickest casts Faculty Guide: Prof. Dhimant Panchal

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Neha Bijor +91 9960560294 neha.bijor@yahoo.com

1 DIPLOMA PROJECT // Premium Range Ceiling Fan Market demand for HIG & HMIG is more towards premium aestheic to suit contemporary lifestyle for decorative homes with controlled atmosphere (AC). The need in this scenario will be lower speeds compared with existing High speed fan with comparative Air delivery (210-220 m3/min). The growth is seem towards increasing trends. The future focus of CG will be domestic as weel as export business which will be targeted in these design Faculty Guide: Prof. Sanjay Jain Industry Guides: Mr. Sachin Joshi, Mr. Sudarshan Katti Sponsor: Crompton Greaves Ltd. Client: Crompton Greaves Ltd.

2

CLASSROOM PROJECT // Nature and Form To study the elements of a natural object, its environment and understanding of the principles and functionalities resulting in the ultimate form acquired Rocking chair Material : Framework if of stainless steel rod, Polypropylene seat, injection molded Size : 450 x 450 x 700 (mm) Faculty Guide: Samson Mathai

3

CLASSROOM PROJECT // Simple Product Design To study the elements of a natural object, its environment and understanding of the principles and functionalities resulting in the ultimate form acquired Faculty Guides: Prof. Dhimant Panchal, Prof. Arvind merchant

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Ritesh Sharma +91 9890331841 ritesharma2001@yahoo.com

1 CLASSROOM PROJECT // G-toast To design a toaster understanding the complexities involved. g-toast form was meant to give the morning with a fresh breakfast.

Faculty Guide: Prof. Dhimant Panchal

2

CLASSROOM PROJECT // Vibe To Redesign an existing product (Head massager).

Vibrations of the product was used to design Vibe so as not to keep the pleasure to your head, but to your whole body.

Faculty Guide: Prof. Sanjay Jain

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Swanand Kalugade +91 9422418400 kalugade.swanand@hotmail.com

1 CLASSROOM PROJECT // Chair for Office Lounge During the aforesaid period, I completed a project, titled ‘Chair for Office Lounge / Breakout Area’ under guidance of Mr.Nirav Shah, Assistant General Manager (Design).

Client: Goderej Interio

2

CLASSROOM PROJECT // Nature and Form - Handheld Vaccum Cleaner Appreciating the species from its form and functional aspect and converting the understanding into a physical entity.

Faculty Guide: Samson Mathai

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Swapnil Chaudhari +91 8792801566 swapnil.chaudhari@mitid.edu.in

1 CLASSROOM PROJECT // System Design The project aimed at designing EV charging infrastructure for city of Pune offering practical solutions for establishing the regulatory, technical & commercially viableinnovative infrastructures for the electromobility. In order to make EV charging convenient, inexpensive as well as hassle-free & faster. For this four different solutions are proposed.

Faculty Guide: Prof. Gaurang Shah, Prof. Amit Deshmukh

2

CLASSROOM PROJECT // Interface For Indian Farmers Design An interface for Indian farmers to aid in plantation of energy crops, whose byproducts are utilized as fuels.

Faculty Guide: Mrs. Pallavi Swaranjali

3

CLASSROOM PROJECT // Inline Speed Skates Development of more sportsmen-friendly interface between skates and the human body. Inline speed skating is one of the emerging sports in the Indian youth. The main purpose of Techno-Aesthetic detailing of inline speed skates is to aesthetically integrate the skate components by changing some technical features with the implementation of principles of visualsemantics, designfor assembly / disassembly (DFA/ DFDA) mainly to decrease the skaters fatigue & provide them an easier & smoother ride on any surface with greater stability. Also by analysing the problem areas through contextual user interviews the common problem of chassis/ frame weight & less stability of skates at higher speeds considered in this design. It has a light weight chassis/frame, new wheel hubs and end to end taper roller bearings instead of conventional deep groove ball bearing which can help the skaters to accelerate faster & gain a higher speed at higher radial & thrust loads.

Faculty Guide: Prof. Sanjay Jain

TRANSPORT DESIGN

Under Graduate: Tilak Roy Post Graduate: Bibhuti Deep Hemal Lad Rakesh Sinha Shirin Mistry

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Tilak Roy +91 9833129828 tilakroy@in.com

1 DIPLOMA PROJECT // Motorcycle Design Assets To design and develop systems, material processes, assemblies and sub assemblies that will lead to the development of newer and better motorcycles for Vardenchi.

Various components such as Underbelly Cowl, Headlight, Taillight, Speedometer, Carburetor Housing, Bar-end indicators, Swing arm assembly and fittings were developed and tested during the timeline of my project. Also more motorcycles are being made based on the developed swing arm assembly.

Product was launched as a show motorcycle by Actress Neha Dhupia at Sunburn Music Festival, Goa. It was also awarded 2nd place at custom bike competition organized by Royal Enfield at Rider Mania 2011.

Faculty Guide: Prof. Gaurang Shah Industry Guide: Mr. AkshaiVarde

2

CLASSROOM PROJECT // Tractor- Hood Contemporary Styling of the ‘Tractor Hood’ which should exude aggression, power, reliability and be futuristic.

Here the Idea was to develop the hood of a tractor using FRP materials, and thus replacing the traditional metal hoods of the tractors, with a more reliable and lighter in weight FRP hood.

Metal Hood has a different manufacturing process than that of hood manufactured in FRP, which created constrains to develop designs that could actually be possible to be manufactured using FRP moulds.

A Scale down model was made using MDF material for understanding the angle of release of the free flowing surfaces of the Hood; and was submitted within the short timeline of the Project Completion.

Faculty guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Railway Maintenance Trolley dame To design a light weight, economical and sustainable mode of transport which would use for inspection and maintenance of Railway track for Indian railway (Central Railway). Problem such as heavy weight, too much time to get prepared, loads of people required starting off, no proper shade, totally human powered, signal disturbance, tracking/un-tracking, inefficient for night use, etc. were solved with this new design.

Also the new design has an option of getting centrally motorized.

Faculty Guide: Prof. Gaurang Shah

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Bibhuti Deep +91 9890701283 paresh.deep@gmail.com

1 DIPLOMA PROJECT // Headlamp Design The brief was to study the design language and user board for the current production Indian Bikes. Second brief was to Study Honda’s CB Unicorn Dazzler. Based on the analysis Headlamp Designing was given. The process included Concept generation, sketching on base of bike, final marker rendering and two variants proposal.

Faculty Guide: Prof. Gaurang Shah Industry Guide: Mr. Nilesh Kirtane Sponsor: Honda R&D India Ltd. Client: Honda R&D India Ltd.

2

CLASSROOM PROJECT // Vehicle Packaging The aim of the project was to understand the packaging of human in a car with all the other vehicle elements. Inspiration for form was taken from nature and floral elements. Further in the process a car line was developed to work out on the final clay model of the concept.

Faculty Guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Full scale Quad Bike Concept – XLR8 The Xlr8 is a crossover between two-wheeled and four wheeled vehicle. It is a quad bike designed for the urban jungle and meant to be driven on the roads of today’s metro cities. The bike is aimed at the youth of today’s generation. Power, aggression and stability are some of the attributes that defined the Xlr8.

Faculty Guides: Prof. Gaurang Shah, R. Donshong Koren

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Hemal Lad +91 9545673212 hemal.fad@gmail.com

1 CLASSROOM PROJECT // Portable Hydraulic Power Pack The brief was to redesign the existing power pack which can be portable and can be used on site for operating hydraulic equipment which are used for riveting, shearing and hammering.etc Faculty Guide: Prof. Gaurang Shah

2

CLASSROOM PROJECT // Vehicle Packaging The vehicle packaging course deals with study of human ergonomics in a vehicle along with packaging of engine, power train, cargo space and fuel tank.

Faculty Guide: Prof. Gaurang Shah

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Rakesh Sinha +91 9767587246 rakessi@gmail.com

1 DIPLOMA PROJECT // Honda Motorcycle Internship To study the Indian two wheeler market and scenario following which redesign the front Cowl of Honda ‘DAZZLER’ motorcycle.

Faculty Guide: Prof. Gaurang Shah Industry Guide: Mr. Nilesh Kirtane Sponsor: Honda R&D India Ltd.

2

CLASSROOM PROJECT // Design a Vehicle for Special Need of Human Beings Parkour (abbreviated PK) is a physical discipline which focuses on efficient movement around obstacles. The main purpose of the discipline is to teach participants how to move through their environment by vaulting, rolling, running, climbing, and jumping.

Parkour practitioners are known as ‘traceurs’. It is a physically demanding sports.

My idea was to design a vehicle for PARKOUR’S, which would reflect the attributes of parkous in its form.

Faculty Guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Ford Car for India The idea was to develop a car of Ford brand for India which would reflect the design language of Ford brand.

The project would include the entire package design of vehicle including the (ergonomics, vehicle-platform, engine placement and cargo area).

Faculty Guides: Prof. Gaurang Shah, R. Donshong Koren

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Shirin Mistry +91 9004688151 shirin.mistry@gmail.com

1 DIPLOMA PROJECT Hypothetical Project Faculty Guide: Prof. Gaurang Shah

2

CLASSROOM PROJECT // Vehicle Packaging A fun car for students in the United States of America of age group 18-24 who would use it daily for commuting to college and for weekend trips to trek camps and beaches.

A minimalist and fun-oriented design of a car that has asymmetric vehicle architecture.

Faculty Guide: Prof. Gaurang Shah

3

CLASSROOM PROJECT // Mahindra Composites Ltd. - Mahindra Gio The project was to redesign the Mahindra Gio. The new design was to be based on the same existing platform of the vehicle.

Faculty Guide: Prof. Gaurang Shah

RETAIL & EXHIBITION DESIGN

Under Graduate: Mamta Khanna Palak Kabra Praneti Kulkarni Rashmeet Kaur Soumya Awasthi Post Graduate: Neha Jokhe Maulik Gor Surbhi Gupta

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Mamta Khanna +91 9820712468 mamta_kk@gmail.com

1 DIPLOMA PROJECT // Set Design for Film Sets were designed and dressed for the pilot episode of ‘Mafia Queens of Mumbai’, airing on Star Plus. The story is about Archana Sharma, a girl from Ujjain, who reaches Mumbai with big dreams, but ends up in the wrong company.

It is set in the mid 1990’s. Various locations were designed; some being a Ramleela pandal, a mandir, a police station, a sleazy producer’s office, a house in Ujjain and a house in Mumbai.

Faculty Guide: Prof. Arvind Merchant Industry Guide: Mr. Bijon DasGupta Sponsor: The Design Company

2

CLASSROOM PROJECT // Modular System Design A modular retail display was made for footballs. The requisites for the stand were as follows: • Balls must be clearly visible and not overshadow each other.

• It must be easy to access the balls and place them back in the stand.

• Minimal material is to be used. A three point contact is enough to balance a spherical object (ball).

• The position of other balls must not be hampered if one ball is taken out of the stand.

•The stand must be stable, and expandable.

The final stand is made using Stainless Steel and is derived from the form of the football.

Faculty Guide: Prof. Rajan Iyer

3

CLASSROOM PROJECT // Visual Merchandising The brand ABSOLUT VODKA was studied. Based on the most iconic elements of the brand (the shape of the bottle and the logo), a kiosk was designed that would serve cocktails at high end events. The stand provides space for branding on all sides (as the bottle shapes are identified as ‘ABSOLUT’ as well). There is enough space for the bartender to prepare drinks and the unit is fashioned such that all the equipment he needs is easily accessible around him. The material finishes are inspired from that of the bottle, mirror finish aluminium composite panels and float glass are finally used.

Faculty Guides: Prof. Pritharshv Pushkar, Prof. Arvind Merchant

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Palak Kabra +91 9503026066 palak.kabra@gmail.com

1 DIPLOMA PROJECT // Fastrack Kiosk Design To design a Fastrack Kiosk and display units for various Fastrack products individually.

The kiosk design is such that it speaks of the brand loud and clear.

Visibility of the products and easy accessibility for the CRO’s.

It provides for the storage space along with the increase in product display capacity. This design is in execution stage and will be in malls across India by April, 2012.

Faculty Guide: Prof. Pritharshv Pushkar Industry Guide: Thirumal Murugan Sponsor: Titan Industries Pvt. Ltd. Client: Fastrack

2

CLASSROOM PROJECT // Samsonite Black Label Samsonite Black Label is a brand selling luxury travel gears for the discerning jetsetter. It was launched in 2005 and has stores only in 4 cities in India. There is no flagship store in India as of now.

A store designed to make the purchase highly exclusive, unique and clearly differentiated in every aspect i.e. product, price, promotion and position for the target consumer.

Positioned: Palladium Mall (Mumbai) Total Area: 41’(l) x 18’(b) x 22’(h) Faculty Guide: Prof. Pritharshv Pushkar

3

CLASSROOM PROJECT // Materials and Processes: Joinery and Fixtures The brief was to understand the materials and joineries. A bookshelf was created for the same.

Faculty Guide: Prof. Rajan Iyer

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Praneti Kulkarni +91 9867272138 pranetikulkarni@yahoo.com

1 DIPLOMA PROJECT // Set design for Marathi plays Faculty Guide: Prof. Amit Deshmukh Industry Guide: Mr. Pradeep Mulye, Mr. Mukund Kulkarni Sponsor: Butterfly Design

2

CLASSROOM PROJECT // Retail Design To study a brand, its customers and its marketing strategies to finally translate the visual language into a space depending on my observations and insights.

Mad Over Donuts ‘MOD’ is India’s first Donut chain.

The brand’s USP being egg less yet soft fluffy donuts available in at least 20 flavors at a time. After studying the brand, the strategies and customers, I found out that MOD was planning to convert their ‘Donut place’ image into ’Donut place that serves coffee too’ image.

I have designed a Coffee place for MOD with a special Donut display.

Faculty Guides: Prof. Arvind Merchant, Prof. Pritharshv Pushkar

3

CLASSROOM PROJECT // Museum Design The forward march of the Marathi Theatre has been ever progressive since its start in1843. It is difficult to narrate its past in a few words. Hence, the Museum to Celebrate the spirit of Marathi Theatre industry. Natyavalay would be an institution dedicated to celebrating, supporting and further establishing the identity of Marathi Theatre.

Faculty Guide: Jitendra Arora

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Rashmeet Kaur +91 7666737978 rashmeet.kaur10@gmail.com

1 DIPLOMA PROJECT // Corporate Exhibition Design Corporate exhibitions are about designing and building environments for corporations whose marketing strategies include exhibitions, trade shows, special events, promotional exhibits and permanent installations. This could be done via custom exhibitions, modular exhibitions, portable exhibit displays and BTL activations that help companies to promote their products, services and convey brand messages. One of the clients I worked for is YOKOHAMA Tire Corp. The conceptual objective of Yokohama’s Exhibit as a part of AutoExpo 2012, Delhi was to focus on the high levels of its product performance and highlight the quality of its tyre series.

Faculty Guide: Prof. Pritharshv Pushkar Industry Guide: Mr. Pankaj Sharma Sponsor: Insta Group, Gurgaon Client: YOKOHAMA Tire Corp.

2

CLASSROOM PROJECT // Visual Merchandising - Display System for Hidesign Bags Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This technique effectively uses the design of an environment via visual communications, lighting, colours etc to stimulate customers’ perceptual and emotional response and ultimately to affect their purchase behaviour. In this project, the objective was to design a Kiosk for displaying leather products for the brand Hidesign, which can both be for promotional and selling purposes. The kiosk should be in synch with Hidesign’s brand language.

Faculty Guide: Prof. Pritharshv Pushkar

3

CLASSROOM PROJECT // Production design - The Hunchback of Notre Dame This project requires a stage set to be designed for a one hour play based on the classic ‘The hunchback of Notre Dame’ written by Victor Hugo. The design includes a fixed backdrop which is flexible in a ccommodating performers and several props used throughout the play performance. Jamshed Bhaba Theatre is the proposed venue for a standard stage constraint.

Faculty Guide: Prof. Pritharshv Pushkar

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Soumya Awasthi +91 9503026066 awasthi.soumya@gmail.com

1 DIPLOMA PROJECT // Park Avenue Retail Store Park Avenue is a leading Indian fashion and apparel brand. Park Avenue had recently rebranded itself to reflect a more International and stylish positioning, and therefore it required a retail experience to match.

Reflecting these new values of the brand and giving it an international appeal was the objective of the project. The Inspiration for the design was its new logo which is an eagle. Frames are used throughout as it creates an International style statement.

Faculty Guide: Prof. Arvind Merchant Industry Guide: Mr. Simon Taylor Sponsor: Fitch Mumbai

2

CLASSROOM PROJECT // Museum Design This Museum is on ‘The Mumbai Suburban Railway’.

The museum has three sections; History, Information Centre and Future. I detailed the Information centre.

The approach towards this project was thematic, inspired from the old railway stations of Mumbai. The Information Centre is an area wherein one can experience how it feels to be on a platform of a crowded station.

Faculty Guide: Prof. Jitendra Arora

3

CLASSROOM PROJECT // Retail Design To study a brand, its customers and its marketing strategies to finally translate the visual language into a space as well as a display unit depending on the observations and insights. I studied Maped, which is a stationery brand for kids Faculty Guide: Prof. Arvind Merchant and Prof. Pritharshv Pushkar

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Neha Jokhe +91 9632638064 j13.neha@gmail.com

1 DIPLOMA PROJECT // Exhibition Stall for GEA To design an exhibition stall Area of 15 meter by 9 meter for GEA. This stall has design for acrex India 2012; the theme of the exhibitor is “For a Greener Tomorrow�. ACREX offers a perfect platform for Air Conditioning, Refrigeration and allied Building Services to showcase sustainable products and services to meet the ever growing, demanding market of India.

Faculty Guide: Arvind Merchant Industry Guide: Peppin Jerold Lourdes Sponsor: Idea Houze Client: GEA

2

CLASSROOM PROJECT // Tensile Structures To explore tensile strength of the fabric and use the fabric itself as a tensile Member to create a structure To understand the fabric’s tensile strength and how it contributes in giving forms to a tensile structure Material: Fork for structural member and Net fabric Faculty Guide: Prof. Jitendra Arora

3

CLASSROOM PROJECT // Simple Product Design - Baggage Counter To formulate a concept for baggage counter this would solve issues like storage, Accessibility, storage rain coats and umbrellas, visual communication, token system.

Faculty Guide: Prof. Dhimant Panchal

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Maulik Gor mpgor21@gmail.com

1 DIPLOMA PROJECT // One Wit Wonder – A Gift Shop OWW! stands for One Wit Wonders - A concept for a chain of stores that sell retail products that are unique and innovative. Designs that make you smile! I have designed the new brand identity for the OWW in terms of graphics and space.

Faculty Guide: Prof. Pritharshv Pushkar Industry Guide: Mr. Saurav Roy Sponsor: Idea Spice Design Pvt. Ltd.

2

CLASSROOM PROJECT // Retail Store Design – I DID I DID, a retail store which is open for people from all age groups, had to be designed for MIT Institute of design. I DID, being a part of the institute and sheltering the work done by its own students and faculty, it was important that the store should reflect the institute’s identity. So for the same, the concept of this store has been developed from the existing Logo of MIT ID which includes its logo (a rectangle with filleted edges) and the identity colour.

Faculty Guide: Prof. Pritharshv Pushkar

3

CLASSROOM PROJECT // System Design Maruti Suzuki the largest car manufacturer company in India. I had to redesign the retail display system for Maruti Suzuki which would help the customers to improve their knowledge related to cars as well as their buying behaviour.

Faculty Guides: Prof. Gaurang Shah, Prof. Amit Deshmukh

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Surbhi Gupta +91 9886837873 surbhi_gupta22g@rediffmail.com

1 DIPLOMA PROJECT // Retail Solution for Arttd’inox To design a store of 1600 sq ft for consumers who want a complete kitchen solution and home accessories to go with their lifestyle.

Faculty Guide: Prof. Pritharshv Pushkar Industry Guide: Mr. Sanjay Agarwal Sponsor: FRDC Client: Arttd’inox

2

CLASSROOM PROJECT // Book Shelf A detachable book shelf inspired from a garden bench made using half lap joinery and MDF as the prime material. Special feature includes two book locks which avoid the books from falling and sliding.

Faculty Guide: Prof. Rajan Iyer

3

CLASSROOM PROJECT // Model Making To replicate an existing retail outlet in a scaled down model, using different materials and workshop skills.Objective was to understand materials, properties of materials, workshop skills, scale and proportions.

Faculty Guide: Prof. Amit Deshmukh, Asst Prof Suryanarayan Rao

INTERIOR SPACE & EQUIPMENT DESIGN

Under Graduate: Pranjal Singh Thakur Uday Kiran Rajeshuni Post Graduate: Mrugesh Soni Naqshpa-e-Zainab

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Pranjal Thakur +91 7869045344 pranjalsinghthakur@gmail.com

1 DIPLOMA PROJECT // Office Space Design To Design an office space for a retail design company. The brief given was to make it look like a design space with a corporate look too. The design suggested looked very clean, spacious and was built according to every individual’s scope of work. The space was built in such a way that any changes in future would not damage any construction work at the office. The project also included the designs of furniture at the office.

Faculty Guide: Amit Deshmukh Industry Guide: Mr. Manish Chandra Sponsor: Entasis India Pvt Ltd Client: Entasis India Pvt Ltd

2

CLASSROOM PROJECT // Folding Furniture To design a relaxing foldable chair, which primarily includes support to the head and legs, without increasing on number of components. The design suggested is a chair where form plays a major role which automatically takes the contours of the body and allows you to sit in a very comfortable posture.

Faculty Guide: Prof. Rajan Iyer

3

CLASSROOM PROJECT // Hospitality Design To design a healthy and refreshing club house in a society of high income group with the capacity of 200 flats. The club house was designed keeping in mind entertainment for all age groups living in a society. The theme chosen was ‘rejuvenate’ making sure that it looks close to nature.

Faculty Guide: Prof. Vasudha Karhadkar

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Uday Kiran +91 9960842745 r.udaykiran@live.com

1 DIPLOMA PROJECT // Titan Atlas – Collection of Worlds The objective is to design watch stores for tier 2 and tier 3 towns across India. Titan has watches for people of different age-groups, mindsets, Preferences, budget and life styles. So, it’s very important that the interior of the store has to be very subtle and suit everyone’s needs.

The Concept is developed after understanding the history and the present design formats keeping the cost in mind. The watches are divided into eight main groups (Worlds) for easier segregation and to avoid confusion.

The world shown in the picture is raga world. Raga watches are inspired by the modern women who transcends roles with poise and élan, raga is a range of exquisite watches that have the perfect mix of sensuality and elegance.

In the same way, every world is designed with the same importance keeping the product and the customer in mind.

Faculty Guide: Prof. Rajan Iyer Industry Guide: Mr. Thirumal Murugan Sponsor: Titan Industries Pvt. Ltd. Client: Titan Industries Pvt. Ltd.

2

CLASSROOM PROJECT // Hospitality Design A club house is designed for a modern residential society with around 500 families in the society. First, a detailed study of the clubhouses, about their needs and requirements was done. Then a place is selected based on the area needed and worked on the selected theme.

The theme selected is “Expressionist modern� and basic shapes are used to represent the theme. The planning of the clubhouse was done considering the geo physical attributes and two spaces are detailed I.e. the auditorium and the waiting area.

I even designed the elevation and detailed it according to the type of activity in a particular place.

Faculty Guide: Prof. Vasudha Karhadkar

3

CLASSROOM PROJECT // Folding Furniture The objective was to design a folding chair for a restaurant with on outdoor deck/ patio or a coffee shop with outdoor seating.

During the five week course, a study of folding chairs was done in detail with their mechanisms and movements. Concepts were made, detailed out and scale down model was made. After some improvements/changes a 1:1 final prototype was made.

Faculty Guide: Prof. Rajan Iyer

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Mrugesh Soni +91 9979856404 mrugesh_soni1987@yahoo.com

1 DIPLOMA PROJECT // Design a Club house Design brief: To design a club house for a housing society. The club house should accommodate 100 to 120 people at a time including the residents of the flats and their guests, providing facilities for gym, swimming pool and a snack bar/restaurant area.

The club house should also have a gaming zone that should include pool table, air hockey and other such games as well changing room facilities.

Project summary: The project was to design a club house for Residential flats named ‘Atlantis Elegance’ located in Kampala - Uganda. The club house was designed where people can come for gym, swimming as well can have light refreshments.

The capacity of snack bar was around 50 people at a time. The ambience of the space reflected liveliness as well as people could relax & have fun.

Faculty Guide: Prof. Amit Deshmukh Industry Guide: Mr. Hemang Soni Sponsor: Madhyarth Architects and InteriorDesigners Client: P&B Infrastructure(u) Ltd., Atlantis Elegance

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CLASSROOM PROJECT // Simple Furniture Design Design a multi-purpose cradle for toddlers (0-3 years) providing safety, Comfort and Fulfilling their needs and requirements.

Babies mainly sleep and play till the first 18 months, so they need a big and specious cradle. The rocking motion of cradle can be restricted with the use of rocking stopper at bottom, so that the child can play.

The cradle can further be customized according to the need of the growing baby. The bottom of the cradle can be used as a black board for scribbling and writing.

By removing one of the side walls, it can be used as a study table when he/she reaches 3 years and above.

A modular cradle that provided easy to handling and portability.

Faculty Guide: Prof. Rajan Iyer

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CLASSROOM PROJECT // Multi-Functional Space Interior To design a contemporary multi-Functional space Interior for Tours and Travel office, providing comfort and fulfilling the needs and requirements.The office was designed in such a way that when customer enters the reception area there is a navigation compass on the floor which gives the direction with the world map and it is placed in center of the reception and waiting area. A LCD screen is provided in the waiting area. In the consulting area the wall has a digital display where the images change continuously which shows the new tourist places.

There is a spacious cabin for the managing-director and manager. The Sales department area has wallpaper on walls. There is a provision for conference and meeting room also. There good provision in pantry area for taking lunch and refreshment.

Faculty Guide: Prof. Vasudha Karhadkar

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Naqshpa-e-Zainab +91 976535055 naqshpa55555@yahoo.co.in

1 DIPLOMA PROJECT // Residence DESIGN BRIEF: To design the first floor of a bungalow of which the ground floor has already been designed. The first floor consists of two bedrooms & a study cum living lounge. Bedrooms include a master bedroom & children room.

FAMILY: 5 members Parents, grandfather & two children CONCEPT: While designing the first floor care has been taken to match it with the ground floor style. The client wanted a contemporary look to his residence. The children bedroom has been designed keeping in mind that the children can use it when they are grown up too. An extra Indian seating has been provided which can accommodate extra guests. Basic vaastu also has been kept in mind while designing it.

Faculty Guide: Prof Amit Deshmukh Industry Guide: Mr. Prateek Patadia Sponsor: Grayscale Design Studio Client: Mr. Ketul

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CLASSROOM PROJECT // Multi-Functional Space Interior DESIGN BRIEF: To design the interiors of a multinational bank & financial institute. The bank should have basic facilities & loan giving facilities for customers.

CONCEPT: The interiors of the bank has been given a contemporary look. The shape of quarter circle has been used in the space while designing the furniture it has been kept in mind to try & make it user friendly for both the staff & customers.

The information counters & the waiting area are kept in proximity to each other because the maximum people waiting will be in this area.

The information counters have one side of table extended to a height for storage. The seating & the side tables designed for waiting area are based on modular concept.

Faculty Guide: Prof. Vasudha Karhadkar

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CLASSROOM PROJECT // Simple Furniture Design To design furniture for a play group which is interactive & child friendly & helps in the growth of the child.

ACTIVITY TABLE DESCRIPTION: Usually children of this age group like sitting on the floor so the table has been given a certain height.

There is space provided to keep pencil stands of different shapes & sizes so that children learn to co ordinate. Rounded edges have been given to make it safer for children. The table can be arranged in different combinations.

MATERIAL: Polyproplyene & is injection moulded.

Same design can also be made diffrently with the top of laminated ply & legs of turned rubber wood.

Faculty Guide: Prof. Rajan Iyer

DESIGN

MANAGEMENT

Post Graduate: Datri Sodha Khushali Dave Kranti Vanjari Neha Taksale Priyanka Dhok Sayli Walke Sayli Mohane Satyajit Toragalmath Sneha Jangde Uday Gandhi

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Datri Sodha +91 9999206728 datrisodha@gmail.com

1 DIPLOMA PROJECT // Design Public - Design Thinking for Governance Innovation The objectives of the project were 1. To identify opportunities for private companies like CKS to collaborate with the government.

2. Develop an understanding of the Innovation space in India.

3. Understanding role of Design Thinking in enabling citizen to government interactions.

4. To organize Design Public: a conversation about whether and how to bring design thinking to bear upon the challenges of government so as to promote governance innovation.

5. Documentation of Case Studies, concepts and perspectives of different participants of the conclave.

Faculty Guide: Prof. Harshit Desai Industry Guide: Mr. Aditya Dev Sood Sponsor: Centre Of Knowledge Societies

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CLASSROOM PROJECT // Design Thinking There were 5 broad categories namely, People, Body, Home, Work and Play to choose from and based on this selection we had to study various aspects in human life, like what are the needs, expectations, problems and issues they face in each category and try and resolve them using design thinking and methodology.

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Khushali Dave +91 9426929106 dave_khushali@yahoo.com

1 DIPLOMA PROJECT // Shopper Research Led Design Management The scope of work for her graduation project was to understand Shopper and Market Dynamics at Retail to develop shopper insights, Translating shopper insights into key design directives based on the clients brief, Give design brief to the design team in line with project expectations and working along with the design team to develop shopper insights led Point of Purchase design solutions.

Her projects involved experiencing shoppers’ experiences, understand what exactly drives shoppers to buy a specific product or a brand, generating strategies that differentiate each brand from its competitors and create value for the shoppers.

She explored various domains like category management, plannograming, visual merchandizing & store design that affect the shoppers’ experience.

The projects have made her look beyond the products and make an attempt to create value by turning products into experiences; She delivered the solutions for various FMCG, Consumer Durables, Lifestyle Industry by creating a communication and a visual feel strategy at the retail level, which would in a way lead the shopper to buy a specific product during the point of purchase.

Faculty Guide: Prof. Harshit Desai Industry Guide: Mr. Bijitesh Malik Sponsor: Ramms India Pvt Ltd, Bangalore

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CLASSROOM PROJECT // Design Research Methods Client Brief: To increase the sales of the ready to cook and Ready to eat food packets at Food Bazaar The project was to understand what best modern environment can be designed keeping in mind the asserting customer insights, translating the insights in key research objective, studying different household’s food process, creating a design brief to develop insights in to design solution.

The project involved exploring and experiencing different family’s food process starting from the deciding what to eat to disposing of the food waste.

Various research methods like observing, interviewing, interacting, brainstorming, creating bird’s eye view, mapping the processes were explored during the project to work towards the solution. A solution was suggested, to have a ‘recipe of the day’ kiosk within food bazaar, wherein the shoppers can share and learn new recipes which in a way help increasing the sales of the RTC/RTE food packets.

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Kranti Vanjari +91 9158798313 kranti.vanjari@gmail.com

1 DIPLOMA PROJECT // Business development Toolkit for B2B Selling process To design a tool kit which can be used to identify, find or communicate contextual/promising opportunities for applications of smart products.

The above was advised to be done in two stages: 1. Broad research and defining numerous opportunities for the application of this technology intersection in terms of people, activities and business domains in line with UserINNOV’s goal. The opportunities will be backed by strong research including: business domains, markets, brands, end-users, distribution channels, technology and knowledge resources, manufacturing networks, etc.

2.To isolate a suitable market in which to commercialize TouchTone and then define a strategy for doing the same. Thus, primary brief of the project was to create strategy of commercializing such type of products i.e. smart product. However, there are many companies who are in the business of commercializing smart products or products belonging to such profiles. Therefore, it was also necessary to come up with a strategy so that USerInnov can differentiate itself in the market.

Faculty Guide: Prof. Sanjay Jain Industry Guide: Soumitra Bhat Sponsor: UserINNOV Design Company Pvt Ltd

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CLASSROOM PROJECT // Design Basics Assignmenttype:To design a bathroom for a handicap person who has lost thumbs of his both hands.

Issues:To understand userneeds as well as interpret its daily behaviour with the product.

Methods:In brainstorming activity did users roleplay in order to empathize with its interaction with the product.

Solutions: Tap arrangement with a pedal driven tap and shower,with a movable bucket.

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Neha Taksale +91 8600992645 nehataksale@gmail.com

1 DIPLOMA PROJECT // Strategy for the enhanced web presence of a leading Regional Newspaper The objective of this project was to develop strategy for the enhanced web presence of a leading regional newspaper to increase their viewership, impact and their revenue. The client served in this project is the largest independently owned media business in Maharashtra, India. It’s operations consist of regional newspapers, magazines, and Internet publishing. It is deeply rooted in the lives of Maharashtrians globally. The e version of this brand needs to be changed.

As per the client’s brief the existing e newspaper website is not designed taking into consideration the e users. Also the younger audiences who will be the future readers are not able to identify with the existing website. Thus the client wanted us to develop a strategy to overcome these shortcomings. .

Faculty Guide: Prof. Sanjay Jain Industry Guide: Ms. Ashwini Deshpande, Mr.Partho Guha Sponsor: Elephant Strategy + Design

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CLASSROOM PROJECT // Design Basics The project was about promotion of a Children’s Film Circle. The assignment involved understanding the customer segment and designing of slide show to be shown in cinema halls in Pune. A poster and logo was also designed.

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Priyanka Dhok +91 9764458558 priyanka.dhok801@gmail.com

1 DIPLOMA PROJECT // To Identify new opportunity areas for mobile phones in the Indian market Korean mobile company wanted to launch bridge phone for mid market segment in India.

• Develop a deep understanding of the mobile device market in the mid-market segment.

• Understand current trends in the mobile handset space and influence of smart phones in India.

• Understand the Indian consumers’ needs and aspirations around smart phones & high end feature phones •Market mapping of existing feature phones & low end smart phones.

• Identify the pain points in the current phones.

• Field Research in three cities Delhi, Chennai, Pune.

Faculty Guide: Prof. Harshit Desai Industry Guide: Mr. Aldo Dong Sponsor: Claro Partners

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CLASSROOM PROJECT // Awareness of Organic Food In Retail Sector • Need for Retail Industry • Changes are very much important in Retail Industry.

• The Indian Retail industry is large but unorganized.

That’s why Retail Industry Need’s to get organize.

• Small Projects help to make Industry organize In every department.

For ex. Food Industry, Textile Industry etc.

Food sector. which is growing very fast is the most important part in the Retail industry.

Need For This Project • People are generally unaware about the Organic Food.

• Inorganic Food and Junk food are unhealthy.

• Organic Food is more health Friendly.

• Organic Food Taste is better than inorganic Food.

• Organic Food helps in preventing infectious diseases.

• here Is a Rigid Mentality Of People To adapt To The Changes In Their Lifestyle.

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Satyajit Torgalmath +91 9620734007 satyajit.skt@gmail.com

1 DIPLOMA PROJECT // Research & Analysis Project Management Cushman & Wakefield wanted to understand the current market landscape of project Management industry in order to identify opportunities for growth. Bangalore was taken as the market for studying and Research & analysis of existing project Management Bangalore market was conducted.

Faculty Guide: Prof. Harshit Desai Industry Guide: Mr. Sesha Sai Sponsor: Cushman & Wakefield

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CLASSROOM PROJECT // Project Management Project Management: Renovation of a room Created documents such as Project Charter Requirements document Scope Document Risk Register WBS etc Microsoft Project Software is used for Micro scheduling of the project which involved detail scheduling like Listing the activities Dependencies Duration of each activities Listing the resources Assigning the work Base lining etc

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Sayli Walke +91 9167850035 sayliwalke@yahoo.co.in

1 DIPLOMA PROJECT // Strategies for the digital media business unit of Arc Worldwide The primary objective of the project was to understand the digital space as a medium of communication and how it could be used for advertising. Also suggest new ways of engaging customers in digital media / environment and apply gained knowledge to solve the problem. The project is an attempt to understand how the advertising media has evolved and developed in due course of time, will this change sustain or it will fade off, why this change has happened and how do we (as customers and brands) accept it and move on. Secondly to apply the gained knowledge to the brand ‘Supractiv Complete’ and suggest the digital Strategy.

Faculty Guide: Prof. Harshit Desai Industry Guide: Mr. Venky Sharma Sponsor: Arc Worldwide-TLG India Pvt Ltd

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CLASSROOM PROJECT // Design Basics Classroom Project: The Objective was to explore Design, Design thinking and identify people and their specific concerns from Design perspective.

We focused on the senior citizens and specifically tried to understand the hearing related issues for this age group. The existing products and services that cater to this issue were studied and areas for design intervention were identified.

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Sayli Mohane +91 9881271457 saylimohane@gmail.com

1 DIPLOMA PROJECT // Shopper research led point of purchase design solutions for retail To do a shopper research for understanding shopper and market dynamics at retail to translate shopper insights into key design directives based on the client brief Faculty Guide: Prof.Harshit Desai Industry Guide: Mr.Bijitesh Mallik Sponsor: Ramms India Pvt Ltd, Bangalore

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CLASSROOM PROJECT // Research Methods Live project of Food Bazaar, Future Group Client brief: • How can the sales of processed food increase?

• What is the best modern environment we can design keeping in mind theasserting customer?

Research objective: • What factors affect value offood, food processing in households?

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Sneha Jangde +91 9766852404 sneha.2814@gmail.com

1 DIPLOMA PROJECT // Identify opportunity Areas for Mobile phones in the Indian Market The project involved an in-depth research of the Indian market to identify opportunity for smart phones.

• How can company seize the market gap with other mobile brands & snatch sales from Chinese handsets and increase the market share.

• Develop a deep understanding of the mobile phone device market of feature phones as well as the smart phones.

• Current trends • To find the key triggers for the purchase so far and key barriers.

• To identify the consumer needs, pain areas so that a new and innovative value added device will be produced.

Faculty Guide: Prof.Harshit Desai Industry Guide: Mr.Richa Radka Sponsor: Claro Partners, Spain

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CLASSROOM PROJECT // Research Methods Concepts for Food Bazaar, Future Group The course on Research Methodology provided good and practical knowledge on qualitative research methods. The objective was to improve the sales of ready-to-eat and ready-to-cook food

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Uday Gandhi +91 9422338330 uday_gandhi@yahoo.co.in

1 DIPLOMA PROJECT // Systemic study of Visual Merchandising as a Business Function To study and understand the visual merchandising as a critical business function on operational as well as systemic front.

Assignment 1: Systemic study of Visual merchandising (VM) as a business function (Research, analysis & strategising) Objective: To propose the improvement strategies & recommendations for improving the efficiency of Visual merchandising function and overall business growth through VM. The focus herein is on understanding the linkages of VM with other functions (Store and HO level). This involved interactions with the key stakeholders who directly/ indirectly impact VM. Assignment 2: VM Implementation • Merchandise presentation as per VM norms.

• Styling as per the theme & latest trends.

• Training & development of frontend team on merchandise presentation norms.

Objective: Facilitate the process of event planning, implementation and VM execution.

Faculty Guide: Dr. Vikas Garud Industry Guide: Ms. Sabeena Kadaam Sponsor: Pantaloon retail (India) Ltd (Pune Central)

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CLASSROOM PROJECT // Entrepreneurship Business plan: an innovative business idea of establishing a brand for ‘professional Fashion styling, fashion shopping guide & fashion management services’. Business Plan was followed by venture screening. ‘Desire to look good’, people from every walk of life have basic but strong desire to stand out in the society. Some may wants to enhance their lifestyle to grab the most of their professional/ career life and few may find itself fulfilling. These are the few pain areas or say opportunities (to serve) among others which differ person to person.

Following students work in not included in Design Annual: Animation Design: Post Graduate Nitin Nanthikkara +91 9873181917 Aditi Garg +91 9623833601 Graphic Design: Under Graduate Kavita Thaker +91 9373645273 Vritti Agarwal +91 9970138675 Post Graduate Ekta Rengwal +91 7875688024 Film & Video Design: Under Graduate Sanjana Agarwal +91 9557341009 Product Design: Post Graduate Deepti Srivastava +91 9552162360 Retail & Exhibition Design: Post Graduate Purva Khatavkar +91 9975012143 Interior Space & Equipment Design: Post Graduate Rashmi Dasgupta +91 9850217647 Design Management: Post Graduate C Apuroop Reddy +91 9910673093 Papul Chaudhary +91 9975046851

Design, Editorial, Compilation & Production: Prof. Ranjana Dani, Yogesh Gite, Nikita Kanade, Alija Sule

MAEER’s MIT Institute of Design Rajbaug, Loni-Kalbhor, NH9, Next to Hadapsar, Pune - 412201, India Phone: 91 20 30693600 Fax: 91 20 30693601 www.mitid.edu.in © 2012 MAEERS MIT Institute of Design All rights reserved. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, whether electronic or mechanical including photocopying and recording, without the permission of the Maeer‘s MIT Institute of Design. All enquiries seeking any such permission should be addressed to the Dean, Design Habitat, Maeer‘s MIT Institute of Design.