PRECISION ENGINEERING
Identity and Visual Expression Guidelines
Summary
1.0 The Construction Brand
2.0 Brand ingredients
3.0 Bringing it to life
1.1 Introduction
2.1 Overview
3.1 Overview
1.2 The Masterbrand
2.2 Logo
3.2 Print
1.3 The Construction Brand
2.3 Colour palette
3.3 Digital
2.4 Visual expression
3.4 Hoarding
2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Please refer to the CD accompanied with this manual.
Contents
1.0 The Construction Brand
Section contents 1.1 Introduction 1.2 The Masterbrand 1.2.1 About Brighter Living 1.2.2 Masterbrand relationship 1.3
The Construction Brand 1.3.1 Our positioning 1.3.2 Strategic pillars 1.3.3 Our proposition
Contents
1.0
1.0 The Construction Brand
1.1 Introduction
1.1 Introduction
Welcome to the energetic and vibrant world of Godrej. These guidelines will tell you everything you need to know about Godrej Precision Engineering. They are designed to help you deliver our brand across any application, and as we’re such a large company, it’s vital that we follow them in order to maintain clarity about what we are and consistency in how we express that.
1.2 The Masterbrand 1.3 The Construction Brand
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
Most of all, we want you to enjoy bringing the Godrej brand to life, so we will continue to create innovative and optimistic solutions to inspire millions of our customers and employees and enable them to live even brighter lives.
Contents
1.0
1.0 The Construction Brand
1.2.1 About Brighter Living
1.1 Introduction 1.2 The Masterbrand
1.2.1 About Brighter Living
1.2.2 Masterbrand relationship
1.3 The Construction Brand
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
We symbolise Godrej, who is an optimistic Indian: a free-spirit, full of energy; a cool, vibrant person, a modern person who is knowledgeable and welltravelled. He believes in expressing himself in an endearing and warm manner. He is wise and you can trust him implicitly - a person who is always about solutions rather than problems. He believes in empathy, in trying to understand things from your point of view and shows a new, fresh way of thinking that is pleasantly surprising. He is progressive. He believes in always moving forward in life. Each moment is an experience to be lived and enjoyed. He loves to interact with people who express themselves; people who value progress too. Above all, people who share the same belief that he does - a belief in Brighter Living.
Contents
1.0
1.0 The Construction Brand
1.2.2 Masterbrand relationship
1.1 Introduction
The relationship between the Masterbrand and child brand is defined by a ratio that represents how much of the Godrej Masterbrand look and feel should be infused into the child brand. Thereby, creating a child brand that is unmistakably from the Godrej family.
1.2 The Masterbrand
1.2.1 About Brighter living
1.2.2 Masterbrand relationship
1.3 The Construction Brand
Please note, the imagery used in these guidelines is for illustration purposes only.
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
95:5 PLATFORM (95% Godrej Masterbrand : 5% Precision Engineering)
Contents
1.0
1.0 The Construction Brand
1.3.1 Our positioning
1.1 Introduction
Godrej Precision Engineering has a legacy of over 5 decades of machine tool building experience. We have built on this unique experience and developed capabilities for system integration
1.2 The Masterbrand 1.3 The Construction Brand
1.3.1 Our positioning
1.3.2 Strategic pillars
1.3.3 Our proposition
The Construction Brand
2.0
Brand ingredients
Our core strength lies in being able to carry out precision manufacturing backed by design and engineering skills. We can also provide after sales support when needed for the equipment supplied by us.
3.0
Bringing it to life
Customer “Speaks� "I trust Godrej. When they say that they will deliver on a particular date, they will. They are good with technical aspects and detailed engineering. Their reaction time to complaints and performance delivery is also excellent" "They always deliver what they say."
Please note, the imagery used in these guidelines is for illustration purposes only.
Contents
1.0
1.0 The Construction Brand
1.3.2 Strategic pillars
1.1 Introduction
We can create strong bonds with both our customers and each other by behaving in a certain way. Godrej Precision Engineering has defined a few brand levers that will help us stay true to who we are and can bring the brand to life every day.
1.2 The Masterbrand 1.3 The Construction Brand
1.3.1 Our positioning
1.3.2 Strategic pillars
1.3.3 Our proposition
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
COURAGE
CHALLENGE
We have the ability to do what frightens others, be brave enough to take risks and do what others say is impossible, a can-do attitude to overcome challenges, strong will to follow our conviction for precision. We dare to break out from conventional to deliver beyond expectations.
We continuously challenge limits, extending the realm of our abilities, be pioneers in the challenges we undertake, create excellence & set new benchmarks for others to look up to and go beyond existing conventional standards.
PASSION
We work with internal & externals stakeholders to attain precision in all our tasks to the minutest level & translate this practice to achieve precise client requirements. A model of seamless synergy between passionate teams helps us deliver expectations & achieve goals. We have a cohesive bond between the precision visionaries.
We have an intense desire or enthusiasm to meet customer requirement to the T and are dedicated towards overcoming problems to achieve end results. Our passion compels us to go beyond the brief to achieve exceptional & optimal outcomes.
COLLABORATE
Contents
1.0
1.0 The Construction Brand
1.3.3 Our proposition
1.1 Introduction
The category is demand driven and we at Godrej Precision Engineering take initiatives to understand customer’s requirements in terms of precision engineering. We believe in being passionate, courageous, collaborative and challenge ourselves to offer them exactly what they want.
1.2 The Masterbrand 1.3 The Construction Brand
1.3.1 Our positioning
1.3.2 Strategic pillars
1.3.3 Our proposition
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
Godrej Precision Engineering will deliver precision with ingenuity, producing best of products and services.
BRIGHTER LIVING
CATEGORY CONTEXT
PRECISION ENGINEERING ADVANTAGE
DELIVERING PRECISION WITH INGENUITY
Customers are seeking to make statements about their progress, but want to do so with the help of brands which he can understand & their trust in Godrej allows them to walk into this new world with reassurance and ease.
In the Precision Engineering Industry, delays from the developer's end have become customer expected norms.
Godrej Precison Engineering carries out precision manufacturing backed by design and engineering skills. It has a legacy of over 5 decades of machine tool building experience. We have built on this unique experience and developed capabilities for system integration.
Passion Courage Collaborate Challenge
The high technology domain requires customized solutions meeting exacting quality requirements and therefore the customer needs a trustworthy partner who can deliver what's expected on time.
Contents
1.0
The Construction Brand
1.0 The Construction Brand
1.3.3 Our proposition
2.0
Brand ingredients
3.0
Bringing it to life
1.1 Introduction 1.2 The Masterbrand 1.3 The Construction Brand
1.3.1 Our positioning
1.3.2 Strategic pillars
1.3.3 Our proposition
DELIVERING PRECISION WITH INGENUITY PASSION
COURAGE
COLLABORATE
CHALLENGE
2.0 Brand ingredients
2.0 Section Contents 2.1 Overview 2.2 Logo 2.2.1 2.2.2 2.2.3 2.2.4
Usage rules Logo placement Logo sizes Do nots
2.3 Colour palette 2.3.1 Ownable colour 2.3.2 Principles 2.4 Visual expression 2.4.1 Visual metaphor 2.4.2 The thought 2.5
Image style 2.5.1 Product images 2.5.2 People images 2.5.3 People + Product images
2.6
Illustration style 2.6.1 How to use it 2.6.2 Principles 2.6.3 Do nots
2.7 Typography 2.7.1 Our typefaces 2.7.2 Type style 2.7.3 Highlights 2.7.4 Do nots 2.8
Tone of voice 2.8.1 What is our T.O.V. 2.8.2 Key theme 2.8.3 Principle
2.9 Icons 2.9.1 Icons as Brand Asset 2.9.2 How to create it 2.10 Bringing it all together 2.10.1 Layout rules
Contents
1.0
2.0 Brand ingredients
2.1 Overview
2.1 Overview
Along with our proposition, these are the essential elements that make up the Godrej Precision Engineering brand. When all of them are used together, they will help build a successful brand with a strong emotional connect with the customer.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
To create consistency and be recognisable in an ever crowded marketplace, some basic elements like the logo and colours, should never be altered and the rules around them must be followed closely. Other basic elements like illustrations and image style, have more flexibility around them so you can be more creative when creating applications. However, please always follow the simple rules in these guidelines when using these basic elements. All of the basic elements are explained in more detail in the following pages.
Please note, the imagery used in these guidelines is for illustration purposes only.
2.0
Brand ingredients
3.0
Bringing it to life
Logo
Colour palette
PRECISION ENGINEERING
50%
Citrus Sky Ruby
Typography
Tone of voice
HELVETICA NEUE EXTENDED BOLD
DELVERING PRECISION WITH INGENUITY
DIN 1451 STD ENGSCHRIFT DIN 1451 STD MITTELSCHRIFT Image style
Illustration style
Colour ratio Colour rati
Contents
1.0
2.0 Brand ingredients
2.2 Logo
2.1 Overview
The new Godrej logo is full of energy and vibrancy. The Godrej Precision Engineering continues the dynamic movement, yet is subtle. After all, Godrej is the hero.
2.2 Logo
2.2.1 Usage rules
2.2.2 Logo placement
2.2.3 Logo sizes
2.2.4 Do nots
The Construction Brand
The Godrej Precision Engineering logo should always sit on White to
2.0
Brand ingredients
3.0
Bringing it to life
highlight its vibrant and colourful nature. The child brand should always be in Black and written in Helvetica Neue 63 Medium Extended. The digital version of the logo is available in the accompanying CD. Care should be taken to only use the digital version.
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
PRECISION ENGINEERING
Contents
1.0
2.0 Brand ingredients
2.2 Logo (Regional language)
2.1 Overview
There will be no regional identity. For legal and local compliance the words ‘Godrej Construction’ can be transcribed into the regional language using Shri Lipi Software.
Shree Lipi typefaces for regional languages:
There will be no element (Image, graphics or type) in the safe space around the regional language unit. The regional language unit will be always in 70% Black.
Language
Regular
Light
Gujarati Punjabi Bengali Assamese Oriya Tamil Kannada Telugu Malayalam Sindhi Arabic Sinhala Devnagari
0769 0952 0564 0546 0611 0803 0855 0938 0502 0682 0665 0547 0715
0768 0951 0562 0542 0602 0802 0854 0908 0501 0681 0664 0544 0714
2.2 Logo
2.2.1 Usage rules
2.2.2 Logo placement
2.2.3 Logo sizes
2.2.4 Do nots
The Construction Brand
2.0
Brand ingredients
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons
x x x
2.10 Bringing it all together 100%
PRECISION ENGINEERING
35%
60%
The regional identity will not be smaller than 35% or bigger than 60% of the English Godrej Precision Engineering.
3.0
Bringing it to life
All the mentioned typefaces should be used for all other regional languages. The safe space and sizes should be respected as in the Devnagri font.
Contents
2.0 Brand ingredients
2.1 Overview 2.1 Overview 2.22.2 Logo Logo 2.2.1 Usage rules 2.2.1 Usage rules 2.2.2 Logo placement 2.2.2 Logo placement 2.2.3 Logo sizes 2.2.3 Logo sizes 2.2.4 Do Nots 2.2.4 Do nots 2.32.3 Colour palette Colour palette
1.0
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
2.2.1 Usage rules 2.2.1 Usage rules
Minimum sizes The minimum size rules are dictated by the Godrej master logo which should never be smaller than 35 mm. As a result the Precision Engineering lock-up should never be less than 114 mm.
Print These sizes apply to the full colour version of the logo only, see below for Black & White minimum size. If the printing process does not allow gradation, the flat / variant version of the mark can be used.
PRECISION ENGINEERING
35 mm
Screen
79 mm
PRECISION ENGINEERING
Visualexpression expression 2.42.4 Graphic 2.5 Image style 2.5 Image style 2.6 Illustration style 2.6 Illustration style 2.7 Typography
Typography Tone of voice 2.72.8 2.9 Icons 2.8 Tone of voice 2.10 Bringing it all together 2.9 Icons
2.10 Bringing the graphics together
323 px
Exclusion zone Our logo should be treated with respect and given space to stand out on a page.The exclusion zone (the grey area, X) is the area in which no other graphic elements or text should appear. It defines the closest that the logo can come to the edge of the page.
X is the height of the letter ‘o’ of the Godrej logo. x
x
PRECISION ENGINEERING
x
x
Colour variants Use the Black and White logos where colour is restricted, or White background isn’t an option, for example on faxes newspapers etc.
The minimum width for the Black & White mark of Godrej is 10mm, therefore Godrej Precision Engineering lockup should be above 32mm.
PRECISION ENGINEERING
10 mm
22 mm
PRECISION ENGINEERING
x
Contents
1.0
2.0 Brand ingredients
2.2.2 Logo placement
2.1 Overview
The Godrej Precision Engineering logo can be positioned at two places basis the layout and content of the communication. The permissible areas are top left corner OR bottom right corner. In the event the logo cannot be placed at these two locations, consult SMG.
2.2 Logo
2.2.1 Usage rules
2.2.2 Logo placement
2.2.3 Logo sizes
2.2.4 Do nots
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
PRECISION ENGINEERING
Delivering superior solutions
PRECISION ENGINEERING
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography
Determined to deliver precision Ingeniously designed to work under high pressure
2.8 Tone of voice 2.9 Icons
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2.10 Bringing it all together
Lor
Top left The logo is placed top left on the majority of communications, the example shown here is a catalogue. Ensure the exclusion zone is clear from the edge of the page.
Bottom right Alternatively the logo can be placed bottom right corner to act as a sign off. Ensure the exclusion zone is clear from the edge of the page. Also note: The logo is provided with its safe area bounding box. The bounding box is only to guide placement during designing. It should not be recreated in any communication.
Please note, the imagery used in these guidelines is for illustration purposes only.
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Contents
1.0
2.0 Brand ingredients
2.2.3 Logo sizes
2.1 Overview
Depending on the usage, the size of the logo will change. The logo should be sized for clear legibility with the minimum amount of White space around it. This will often be more visually appealing than a logo that is sized too large for the space available, making it cluttered and harder to read.
2.2 Logo
2.2.1 Usage rules
2.2.2 Logo placement
2.2.3 Logo sizes
2.2.4 Do nots
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.0
Brand ingredients
166mm166mm
3.0
Bringing it to life
135mm135mm
PRECISION ENGINEERING PRECISION ENGINEERING
We have two set sizes when placing the logo on A4 and A5 communications. The width of the logo should be 100mm on A4 and 80mm on A5. Keeping this ‘relative size’ in mind, size the logo proportionately on different sizes of communications. When placed on the edge of the format, the distance between logo and edge is calculated by 2‘x’ where ‘x’ is the height of the letter ‘o’ in Godrej logo. 2x
x
2x
x
2x
PRECISION ENGINEERING PRECISION ENGINEERING
2x
PRECISION ENGINEERING PRECISION ENGINEERING
A5 example to scale) A5 example (not to(not scale)
A4 example to scale) A4 example (not to(not scale)
Contents
1.0 Our Brand
2.0 Brand ingredients
3.0 Bringing it to life
Contents
1.0
2.0
3.0
4.0 Brand portfolio 2.0 Brand ingredients
95:5 Logo lock ups
The Construction Brand
Brand ingredients
4.0 Brand portfolio
Bringing it to life
2.2.4 Do nots
4.1 Brand portfolio 2.1 Overview 4.2 2.2 Brand Logo portfolio overviews 2.2.1 brand Usagelogos rules 4.3 Child 4.3.1 95:5 logo lock cku ups 2.2.2 Logo placement 4.3.2 2 logo lockk ups 2.2.3 70:30 Logo Platform sizes nd 4.3.3 70:30 Platform 1, 50:50 and 2.2.4 Do nots 30:70 logo lock ups 2.3 Colour palette 4.3.4 5:95 logo usage and lock ups 2.4 4.3.5 VisualCreating expression child brand logos 2.5 Image style 4.4 Secondary colour palette 2.6 Illustration style 4.5 Creating child brand illustrations 2.7 Typography
PRECISION ENGINEERING
PRECISION ENGINEERING
Do not use drop shadow on the logo. Always use the artwork provided.
Do not use logo as watermark. Make sure that the logo is bright, use the artwork provided.
PRECISION ENGINEERING
PRECISION ENGINEERING
2.8 Flexibility Tone of voice 4.6 of child brand principles 2.9 Icons
PREC
Do not encase the logo. Always use the artwork provided.
PRECISION ENGINEERING
Do not use the logo on images. Always use it on White.
PRECISION ENGINEERING
2.10 Bringing it all together
Do not crop the logo. Make sure that the entire logo can be clearly seen.
Do not change the angle of the logo. The logo should always be horizontal.
PRECISION ENGINEERING
PRECISION ENGINEERING
Do not change the ratio of the child brand with respect to the Masterbrand.
Please note, the imagery used in these guidelines is for illustration purposes only.
DESCRIPTOR Do not include a descriptor in the exclusion zone of the logo.
Do not change the proportions or skew the logo. Always use the artwork provided.
PRECISION ENGINEERING
HEADLINE Do not place text in the exclusion zone. Ensure the exclusion zone is clear.
Do not use any other colour for the child brand. The child brand should always be in Black. Always use the artwork provided.
PRECISION ENGINEERING
Do not reverse the logo on any colour, it is permissible only on primary colours or Black.
Contents
1.0
2.0 Brand ingredients
2.3 Colour palette
2.1 Overview
The combination of three colours is a unique and ownable visual element of the Godrej brand. Godrej Precision Engineering uses the same colour palette.
2.2 Logo 2.3 Colour palette
2.3.1 Ownable colour
2.3.2 Principles
2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons
The Construction Brand
These colours are supported by White and Black. No other colours should be used on Godrej Precision Engineering applications. The gradient always runs diagonally from the light point in the top left corner to the dark point in the bottom right corner.
2.10 Bringing it all together
White
The colours shown here and throughout this manual have not been evaluated by PANTONE® Inc. for accuracy and may not match the PANTONE® Colour Standards. Consult current PANTONE® Publications for accurate colour. PANTONE® is the property of PANTONE Inc.
Brand ingredients
3.0
Bringing it to life
Citrus : growth, harmony with nature and renewed life. Light point C 44 R 166 M7 G 190 Y 85 B 69 K 0
Black
Match to PANTONE© 377
Mid point Use for flat type and flat colour C 54 M9 Y 93 K 0
R 140 G 177 B 51
Sky : big ideas, blue sky thinking, technology and innovation. Light point C 62 R 92 M 10 G 183 Y 0 B 227 K 0
Supporting colours
Colour is an important and ownable element of our identity system. The breakdowns given here have been specifically calibrated and tested and should not be altered or re-configured.
2.0
Match to PANTONE© 2925
Mid point Use for flat type and flat colour C 74 M 28 Y 0 K 0
R 51 G 150 B 206
Ruby : passion, indulgence, vitality and dynamism. C0 M0 Y 0 K 0
R 255 G 255 B 255
C0 M0 Y 0 K 100
R 255 G 255 B 255
Light point R 193 C5 G 32 M 93 B 101 Y 21 K 18
Dark point R 111 C 64 G 166 M 10 Y 100 B 36 K 0
Dark point R0 C 85 G 119 M 46 B 185 Y 0 K 0
Match to PANTONE© 280
Mid point Use for flat type and flat colour R 168 C8 G0 M 96 B 82 Y 25 K 21
Dark point R 155 C 10 M 100 G 3 B 74 Y 30 K 23 Refer Colour guide book for other substrate
Contents
1.0
2.0 Brand ingredients
2.3.1 Ownable colour
2.1 Overview
Godrej Masterbrand has three colours - Citrus, Sky andlife. Ruby. Each of these Citrus : growth, harmony with nature and renewed
2.3 Colour palette 2.3.1 Ownable colour
2.3.2 Principles
2.0
Brand ingredients
3.0
colours have a deep meaning. Colour Sky (Blue) is at the heart of Godrej Precision Engineering. Light pointSky colour stands for technology, innovation, youth, truth and moderation. Mid point C 44 R 166 Use for flat type M7 190 The GodrejGPrecision Engineering Business will be commanded by Sky (Blue) and flat colour Y B 85 69 colour and the other two Masterbrand colours - Citrus and Ruby will help subsume K 0accentuate the meaning of all communications. The colour C R 140 54should and Sky be Gkey 177 9 used primarily within the Godrej Precision Engineering vertical toMhighlight points, for example, headlines. B 51 Y 93 K 0 However in the context of the subject, Citrus and Ruby can be used. For example when talking of passion, Ruby can be implemented.
2.2 Logo
The Construction Brand
2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice
Sky : big ideas, blue sky thinking, technology and innovation.
2.10 Bringing it all together
Light point C 62 R 92 M 10 G 183 Y 0 B 227 K 0
Dark point C 64 R 111 G 166 M 10 Y 100 B 36 K 0
Match to PANTONE© 2925
Mid point Use for flat type and flat colour C 74 M 28 Y 0 K 0
R 51 G 150 B 206
Ruby : passion, indulgence, vitality and dynamism.
Black
Match to PANTONE© 377
The following are the permissible different tones of Sky colour:
2.9 Icons
White
Bringing it to life
C0 M0 Y 0 K 0
R 255 G 255 B 255
C0 M0 Y 0 K 100
R 255 G 255 B 255
Light point R 193 C5 G 32 M 93 B 101 Y 21 K 18
Dark point R0 C 85 G 119 M 46 B 185 Y 0 K 0
Match to PANTONE© 280
Mid point Use for flat type and flat colour R 168 C8 G0 M 96 B 82 Y 25 K 21
Dark point R 155 C 10 M 100 G 3 B 74 Y 30 K 23
Contents
1.0
2.0 Brand ingredients
2.3.2 Principles
2.1 Overview
Please follow the below mentioned principles in all the applications of Godrej Precision Engineering.
2.2 Logo 2.3 Colour palette
2.3.1 Ownable colour
2.3.2 Principles
2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
White 50%
The ideal colours to be used should be the 3 Godrej colours with 50% White and an emphasis on colour Sky. As and when required, there can be use of colours other than Citrus, Sky and Ruby. The proportions of these ‘other’ colours should not exceed 20% when compared to Sky. All the three Godrej colours (Citrus, Sky, Ruby) should not collectively exceed 50% in comparison to the White. Emphasis on colour Sky will remain.
Example: In a Christmas communication, the Santa Claus can be in colour Red provided the 3 Godrej colours are present in correct proportions. The balance can be brought out by introducing Godrej colours in text, gift, etc.
Citrus 12.5%
Ruby 12.5% Sky 25%
Ideal Godrej Precision Engineering usage
White 50%
White 50% Citrus 12.5%
Ruby 12.5% Sky 25%
Citrus 7% Sky 16%
Any Other Colour 20% Ruby 7%
Contents
1.0
2.0 Brand ingredients
2.4.1 Visual metaphor
2.1 Overview
The visual metaphor is in the form of concentric circles in Godrej Masterbrand colours. It will help narrating important messages to customers with ease.
2.2 Logo 2.3 Colour palette 2.4 Visual expression
2.4.1 Visual metaphor
2.4.2 The thought
2.5 Image style 2.6 Illustration style
The Construction Brand
Communication is seamless and becomes effective with the help of the visual expression. The visual expression will enhance the core brand value reassuring the customer the promise to be achieved.
2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Our visual expression is a result of our brand thought - “Delivering precision through ingenuity�. Ingenuity is expressed by the circular shape - which is inclusive, focused, perfect and infinte. The emerging circular rings add value to the context. Transparency is added to enhance the core value. Visual expression is inspired from the lines, shapes and forms of tools used to deliver precision engineering.
2.0
Brand ingredients
Godrej Masterbrand
3.0
Bringing it to life
Precision Engineering
Contents
1.0
2.0 Brand ingredients
2.4.2 The thought
2.1 Overview
Delivering Precision with Ingenuity
2.2 Logo
The visual expression is derived from the abstract motifs of Precision Engineering tools and has both dynamism and flexibility. The unit is made up of three Masterbrand colours- Citrus, Sky and Ruby. The form is relevant to the scientific nature of the business. It demonstrates the generic fundamentals of the Godrej Precision Engineering business which captures analysis, planning, precision & passion.
2.3 Colour palette 2.4 Visual expression
2.4.1 Visual Metaphor
2.4.2 The thought
The Construction Brand
2.0
Brand ingredients
Ingenuity ( Step 1 )
2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons
Innovation
Insight
Creativity
Imagination
2.10 Bringing it all together
Precision ( Step 2 )
Tools of Precision Engineering
Please note, the imagery used in these guidelines is for illustration purposes only.
Motifs inspired from tools
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.5.1 Product images
2.1 Overview 2.2 Logo
Images we choose for our communication are one of the important tools with which we communicate our brand. Therefore, it is vital to choose the right images.
2.3 Colour palette
Do’s
2.4 Visual expression
The Construction Brand
2.0
Brand ingredients
2.5.1 Product images
All images used by Godrej Precision Engineering business should be from distinct camera angle that shows maximum details of the product and bring out craftsmanship of the business.
2.5.2 People images
Always use cut-out product shots.
2.5.3 People + Product images
All images used should be in evenly distributed light, avoiding flash light for photo shoots in order to avoid reflections.
2.5 Image style
2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Please note, the imagery used in these guidelines is for illustration purposes only.
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.5.1 Product images
2.1 Overview
Do nots
2.2 Logo 2.3 Colour palette
The Construction Brand
x
2.0
Brand ingredients
x
3.0
Bringing it to life
x
x
2.4 Visual expression 2.5 Image style
2.5.1 Product images
2.5.2 People images
2.5.3 People + Product images
2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons
Do not use images in which details are not evident. Avoid shadows.
Do not use images in which products are not fully shown.
Do not use cluttered images.
2.10 Bringing it all together
x
Do not use dark and gloomy images.
Please note, the imagery used in these guidelines is for illustration purposes only.
x
Do not use images with odd angles.
x
Do not use images where there are many subjects.
Do not use images with random composition. Products have to be laid properly.
x
Do not use images with reflection and where details are not sharp.
Contents
1.0
2.0 Brand ingredients
2.5.2 People images
2.1 Overview
Do’s
2.2 Logo
Images of people in isolation should always project positivity and assurance.
2.3 Colour palette 2.4 Visual expression 2.5 Image style
2.5.1 Product images
2.5.2 People images
2.5.3 People + Product images
2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Please note, the imagery used in these guidelines is for illustration purposes only.
The Construction Brand
2.0
Brand ingredients
Eye contact should be maintained always. They should always be involved effectively. Full bleed image should show people on site or with a Godrej Precision Engineering product.
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.5.2 People images
2.1 Overview
Do nots
2.2 Logo
Avoid images which show negativity and disinterest. Also avoid images where people are facing their back to the camera.
2.3 Colour palette 2.4 Visual expression 2.5 Image style
2.5.1 Product images
2.5.2 People images
2.5.3 People + Product images
The Construction Brand
2.0
Brand ingredients
x
3.0
Bringing it to life
x
x
2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Do not use images where the person is inactive and merely posing.
Please note, the imagery used in these guidelines is for illustration purposes only.
Do not use images where the person is not facing / engaging with the camera.
Do not use images where the camera angle is not at or around eye-level
Contents
1.0
2.0 Brand ingredients
2.5.3 People + Product images
2.1 Overview
Do’s
2.2 Logo
An interaction between people and product is an important part of our image style.
2.3 Colour palette 2.4 Visual expression 2.5 Image style
2.5.1 Product images
2.5.2 People images
2.5.3 People + Product images
2.6 Illustration style
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
The compositions should be bright, expressive and optimistic. Overall, these images should positively add promise and passion with the spirit of excitement.
2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Do nots
x
x
x
Avoid situations where eye contact is missing. Eye contact helps engaging the viewer. There should be an eye contact at all times. All images must capture some activity. Avoid using dull static images. Ensure that both people and product are in context and can be seen. Do not crop the image. Do not use images where the camera angle is not at or around eye-level Please note, the imagery used in these guidelines is for illustration purposes only.
Do not use images where the person is cut.
Do not use images where the person is not facing / engaging with the camera.
Contents
1.0
2.0 Brand ingredients
2.6.1 How to use it
2.1 Overview
Illustration style is important and an integral part of all brand communication. The visual expression should interact with people / product and should never be disjunctive. It acts as a narrator to help understand the context. It should always be used to glorify the subject and give a strong platform to it.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style
2.6.1 How to use it
2.6.2 Principles
2.6.3 Do nots
2.7 Typography 2.8 Tone of voice 2.9 Icons
The Construction Brand
2.0
Brand ingredients
Ensure the composition does not become too busy. It is important that there is plenty of white space and the illustration is always behind the cut-out photography, never in the foreground. Visual expression + People Look for dynamic interactions between our illustration style and expressive people photography.
2.10 Bringing it all together
Visual expression + Product Visual expression should form the platform for the product thereby showcasing the product and not overpowering it.
Visual expression + People + Product The combination of the language, people and product should be used dynamically and actively wherein the viewer is directed through the communication using the visual expression.
Please note, the imagery used in these guidelines is for illustration purposes only.
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.6.2 Principles
2.1 Overview
1. Subject
2. Perspective
3. Dynamics
4. Manage white space
The visual expression should form a good composition which acts a holding unit for the product on display.
The visual expression should be used to create space integrated with the photography. Use angles and gradient at their best.
The placement of the visual expression should be dynamic within compositions. Keep it simple and clean.
Keep to ½ as white space and consider it as 4th palette colour.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
2.6 Illustration style
2.6.1 How to use it
2.6.2 Principles
2.6.3 Do nots
2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Please note, the imagery used in these guidelines is for illustration purposes only.
Deploying precision ingeniously, to deliver solutions beyond engineering
rd
Contents
1.0
2.0 Brand ingredients
2.6.3 Do nots
2.1 Overview
The Construction Brand
x
2.0
Brand ingredients
x
3.0
Bringing it to life
x
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style
2.6.1 How to use it
2.6.2 Principles
2.6.3 Do nots
2.7 Typography 2.8 Tone of voice 2.9 Icons
Do not make the vary the proportion of the rings too much. Try to maintain a balance in the composition.
x
Do not change the sequence of colours. It should be Citrus, Sky and Ruby either left to right or inside to outside.
x
Do not use solid ellipses inside the visual expression.
x
2.10 Bringing it all together
TEXT Do not overlap the visual expression with any text.
x
Do not use the circular expressions in disjunction. Keep them together in the same orientation.
Do not alter the elements of the visual expression.
x
Do not use a single color for the visual expression. Always use all three colors, that is Citrus, Sky and Ruby.
Do not use the expression in static way. Keep it dynamic and should give a sense of space.
x
Always keep the pointer arrow attached to the visual expression. Do not keep it floating in space.
ContentsContents
Contents
2.0 Brand ingredients 2.1 Overview 2.1 Overview 2.1 Overview 2.2 Logo 2.2 Logo 2.2 Logo
2.3 Colour palette 2.3 Colour palette 2.3 Colour palette 2.4 Visualexpression expression 2.4 Visual 2.4 Visual expression 2.5 Image style 2.5 Image 2.5 styleImage style 2.6 Illustration style 2.6 Illustration 2.6 style Illustration style 2.7 Typography 2.7 Typography 2.7.1 2.7 OurTypography typefaces 2.7.1 typefaces 2.7.2 Our Type styleOur typefaces 2.7.1 2.7.2 Type styles 2.7.3 Highlights 2.7.2 Type styles 2.7.3 Highlights 2.7.4 Do2.7.3 nots Highlights 2.7.4 Do Nots 2.7.4 2.8 Tone of voice Do Nots 2.8 Tone of voice 2.9 Icons2.8 Tone of voice 2.9 Icons 2.10 Bringing all together 2.9 itIcons 2.10 Bringing it all together 2.10 Bringing it all together
1.0brand The MH brand 1.0 The MH
1.0
The Construction Brand
3.0 Bringing it to life 3.0 Bringing it to life
2.0
Brand ingredients
3.0
B2B TO B2B2C 4.0 B2B TO 4.0 B2B2C
Bringing it to life
2.7.1 Our typefaces Our typefaces 2.7.1 Our2.7.1 typefaces different willtypefaces Primary Our primaryOur typeface DIN 1451 DIN 1451 Using lots ofUsing typeface lotstypefaces of different will primary typeface Primary typeface make us lookmake disordered, a Std Engschrift clean, simple and simple and us look while disordered, while a StdisEngschrift is clean, of a typeface modern. It is appropriate for all consistent use ofwill a typeface will modern. It is appropriate for all consistent use help to buildhelp consistency categories and can be and usedcan flexibly to build and consistency and categories be used flexibly the minds in of the our minds of our between technology and lifestyleand lifestyle recognition in recognition between technology Secondary typeface Secondary typeface Please see the following communications. Our secondary Please see the following communications. Our secondaryconsumers. consumers. page for advice on setting and using typeface istypeface DIN 1451isStd Mittelschrift page for advice on setting and using DIN 1451 Std Mittelschrift DIN 1451 Std DINMittelschrift 1451 Std Mittelschrift our typeface.our typeface. and shouldand be used forbe body copy. should used for body copy.
DIN 1451 Std DINEngschrift 1451 Std Engschrift
HelveticaHelvetica Neue 63 Neue Extended Medium Medium 63 Extended
Electronic typeface: ElectronicHelvetica typeface: Helvetica Neue should be used wherever Neue should be used wherever possible. However, in cases where possible. However, in cases where the font software has not been the font software has not been installed and is therefore unavailinstalled and is therefore unavailable, please use Arial able, please use Arial Bold / Regular. Bold / Regular. It is important to use a particular It is important to use a particular typeface because it has been typeface because it has been specifically chosen to reflect the specifically chosen to reflect the values of our brand. values of our brand.
Electronic typeface Electronic typeface Arial Bold Arial Bold Arial Regular Arial Regular
Contents
1.0 The MH brand
Contents
1.0
2.0 Brand ingredients
2.7.2 Type style
2.1 Overview 2.1 Overview 2.2 Logo 2.2 Logo 2.3 Colour Colourpalette palette 2.3 2.4 Visual Visualexpression expression 2.4 2.5 Image style 2.5 Image style 2.6 Illustration style 2.6 Illustration style 2.7 Typography 2.7.1 Our typefaces 2.7 Typography
2.7.2 Our Type style 2.7.1 typefaces 2.7.2 Type styles 2.7.3 Highlights 2.7.3 2.7.4 Highlights Do nots
2.7.4 Do Nots 2.8 Tone of voice 2.8 Tone of voice 2.9 Icons
The Construction Brand
3.0 Bringing it to life
2.0
Brand ingredients
3.0
4.0 B2B TO B2B2C
Bringing it to life
2.7.2 Type style
We have a few rules when setting typography, which should be followed as closely as possible.
Titles
Arrange type left. All type should be pure Black or 55% Black, except when you want to highlight a word. Please note, you must have a licence to use this typeface. The typeface is owned by Monotype who can be contacted at www.fonts.com. We recommend the OTF (Open Type Font) typeface be used which has several exclusive capabilities including support for multiple platforms and expanded character sets.
Subtitles
Titles should be written in lower case DIN 1451 Std Engschrift in 55% black, but can also be highlighted in Sky Sub-titles should be written in title case Din 1451 Std Mittelschriftin 55% black and be roughly half the size of the title.
Body copy titles
Titles for body copy should be written in DIN 1451 Std Mittlelschrift in lower case and in 55% black or one of the three Masterbrand colors wherever necessary
Body copy
Body copy should be written in DIN Light in lower case and in 55% black.
Quotes & notes
Quotes and other information can be pulled out in DIN 1451 Std Engschrift in Sky
2.9 2.10 Icons Bringing it all together 2.10 Bringing it all together
Contents
1.0
2.0 Brand ingredients
2.7.3 Highlights
2.1 Overview
Only use Sky (C85 M46 Y0 K0) colour to highlight headlines. You can choose to emphasise one key word or highlight the entire headline basis communication.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography
2.7.1 Our typefaces
2.7.2 Type style
2.7.3 Highlights
2.7.4 Do nots
2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.7.4 Do nots
2.1 Overview
The Construction Brand
2.0
Brand ingredients
x
3.0
Bringing it to life
x
x
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography
2.7.1 Our typefaces
2.7.2 Type style
2.7.3 Highlights
2.7.4 Do nots
2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
Do not use all three primary colours for the headlines.
x
Do not distort the angle of the type.
Do not use different type weights within the same word.
x
Do not overlap the type with the supporting graphics.
Do not use different type cases within the same sentence, always use lowercase for headlines.
x
Do not add any effects, such as a drop shadow to the type.
Contents
1.0
2.0 Brand ingredients
2.8.1 What is our T.O.V.
2.1 Overview
Tone of voice means how you say what you say. It’s about finding the right words for your brand.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice
2.8.1 What is our T.O.V.
2.8.2 Key theme
2.8.3 Principle
The Construction Brand
The words you use send signals about you. They communicate to your consumers what you’re like as a brand, the things you value. The way you talk as a brand is as important as the way you look.
2.9 Icons 2.10 Bringing it all together
2.0
Brand ingredients
3.0
How can we use it? Of course, different situations will demand different types of language, but if they’re informed by the same things – your vision and values – they’ll help shape your brand just as a logo, colour or imagery can. Why is it important? Imagine walking into a room full of people you’ve never met before. Do you say ‘hello’, or ‘hi’? The people you meet might make different assumptions about you depending on which one you choose.
Bringing it to life
These assumptions would be different again if you said ‘good day’ or ‘whassup?’. The words you choose reflect a little bit of your personality. And if you can say something about yourself with one greeting, imagine how many messages you send out in a sentence, a paragraph, a letter or a report. So, it’s vital that all the words you use help to communicate your brand as consistently as possible. That doesn’t mean everyone needs to sound exactly the same. But, just as you can design different documents on different subjects with a common style, so you can use a consistent tone of voice.
Creating our tone of voice We have a simple process when creating our tone of voice. Our key theme, Illuminating life, should sit at the heart of our voice while our principles help guide our writing. Having such a strong connection to the Godrej masterbrand, Precision Engineering will have a very similar tone of voice. The principles and key theme will remain the same, with a slight shift in focus. The key theme and principles are explained in more detail on the following pages.
KEY THEME Illuminating life.
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PRINCIPLE
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OUR TONE
Principle 1 Use words that communicate a strong sense of confidence. Principle 2 Keep language active and upbeat. Principle 3 Use assuring, positive words now and then.
Examples Delivering superlative engineering solutions . Deploying precision ingeniously, to deliver solutions beyond engineering. Delivering superior solutions even in extremely shocking environments. Determined to deliver precision. Ingeniously designed to work under high pressure .
Contents
1.0
2.0 Brand ingredients
2.8.2 Key Theme
2.1 Overview
Godrej Precision Engineering believes in customer delight by delivering superlative engineering solutions to serve esteemed customers who are pioneers in their areas of business For several years, we have been delivering precision through ingenuity. Customers perceive us as a passionate, customer focused and flexible brand and we will continue to embark on this belief and continue to be passionate, courageus, collaborative and constantly challenge ourselves to surpass expectations.
2.2 Logo 2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice
2.8.1 What is our T.O.V.
2.8.2 Key theme
2.8.3 Principle
2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
Contents
1.0 The MH brand
Contents
1.0
2.0 Brand ingredients
2.8.3 Principle
2.1 Overview 2.1 Overview 2.2 Logo 2.2 Logo 2.3 Colour Colourpalette palette 2.3 2.4 Visual expression 2.4 Visual expression 2.5 Image style 2.5 Image style 2.6 Illustration style 2.6 Illustration style 2.7 Typography 2.8 Typography Tone of voice 2.7 2.8.1 What is our T.O.V. 2.8 Tone of voice 2.8.2 Key theme 2.8.1 What is our T.O.V 2.8.2 2.8.3 Principle Key Theme 2.9 Icons 2.8.3 Principle 2.10 Bringing it all together 2.9 Icons 2.10 Bringing it all together
The Construction Brand
3.0 Bringing it to life
2.0
Brand ingredients
3.0
4.0 B2B TO B2B2C
Bringing it to life
2.8.3 Principle
Use words that communicate a strong sense of confidence to grab attention and show our opinion. Keep language active and upbeat to show our positive, progressive energy.
Delivering superior solutions even in extremely shocking environments Delivering superlative engineering solutions DELIVERING BEYOND
Practical tips: 1. Keep the tone positive. Messages should feel empowering and enabling. e.g. ‘Surpassing expectations’.
5. Vary sentence length to maintain pace, and readers’ interest.
2. Use words which evoke confidence e.g. guarantee promise, utmost, certain, assure, zenith, apex, determined.
6. Use active language which adds energy to what you’re trying to communicate. Starting sentences with verbs can help, e.g. creating, delivering, designing.
3. Keep headlines short and punchy A useful guide would be no more than two short sentences in length.
7. Speak directly. Avoid words which feel too formal. For example, say ‘ask’ instead of ‘inquire’.
4. Relate to an experience. Be sure to focus on the interaction between consumer and product, or the impact it may create.
8. Where possible, avoid generic adjectives like ‘nice’, ‘best’, and ‘quality.’ Instead try to be more specific with your descriptions, e.g. why is something ‘nice’- is it because it is ‘superiorly crafted’ or ‘custom designed’? Use adjectives to qualify your descriptions.
9. Don’t over punctuate. Excessive commas and semi-colons act as literary speed-bumps. 10. Try to keep paragraphs snappy. Avoid long sections of text, it’s hard on the eyes. 11. Use language to convey confidence and potential. e.g. say ‘we will be able to’, rather than ‘we might be able to’. 12. Avoid using passive sentence. Instead of ‘it is delivered’ it’s better and more direct to say ‘we deliver’.
Contents
1.0
2.0 Brand ingredients
2.9.1 Icons as Brand Asset
2.1 Overview
Icons for the brand Godrej Precision Engineering are created in sync with the vision of the division and the thought - Delivering Precision with Ingenuity. The concentric circles is the central holding device. The current text is notional and open to adaptation (in same context) depending on the need.
2.2 Logo 2.3 Colour palette
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons
2.9.1 Icons as Brand Asset
2.9.2 How to create it
2.10 Bringing it all together
ECO RESPONSIVE
PROUDUCT INFO
Contents
1.0
2.0 Brand ingredients
2.9.2 How to create it
2.1 Overview
Godrej Precision Engineering language must be used with the subject of communication in such a way that it serves as a holding unit and it accentuates the meaning of message.
2.2 Logo 2.3 Colour palette
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography
For example:
2.8 Tone of voice 2.9 Icons
2.9.1 Icons as Brand Asset
2.9.2 How to create it
Subject
Visual expression
Icon
2.10 Bringing it all together
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Contents
1.0
2.0 Brand ingredients
2.10 Bringing it all together
2.1 Overview
Every Godrej Precision Engineering image has something to say, either about our products, or their interaction. Here is the recipe for creating visuals that feel right.
2.2 Logo
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style
Subject
Visual expression
Representation
We must select the basic product image that needs to be on the visual communication clearly delivering the best experience to the customer.
Once the image is chosen, the next step is to device a visual expression that supports the headline and can be a supporting element for the image.
Create a dynamic and interesting illustration using the visual expression, to support our image . Ensure the visual expression is always in the background.
2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
2.10.1 Layout principles
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Please note, the imagery used in these guidelines is for illustration purposes only.
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Contents
1.0
2.0 Brand ingredients
2.10.1 Layout principles
2.1 Overview
Conceptual layout rules
2.2 Logo
Concept based layouts will contain the visual expression used dynamically. It can encompass the entire space leaving 70% White space. The layout should always give a positive and a progressive look to the context. Godrej Precision Engineering visual expression should always interact with the image and must become an integral part of the ensemble communication accentuating the meaning.
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.10.1 Layout principles brand element
concept
85%
Please note, the imagery used in these guidelines is for illustration purposes only.
15%
2.0
Brand ingredients
3.0
Bringing it to life
Contents
1.0
2.0 Brand ingredients
2.10.1 Layout principles
2.1 Overview
Content based
2.2 Logo
Content based layouts will contain minimum adaptation of the visual device
2.3 Colour palette 2.4 Visual expression 2.5 Image style 2.6 Illustration style 2.7 Typography 2.8 Tone of voice 2.9 Icons 2.10 Bringing it all together
The Construction Brand
2.0
Brand ingredients
Involvement of the Precision Engineering visual expression can be used to derive an understanding or emphasise. brand element
15%
content
85%
3.0
Bringing it to life
PRECISION ENGINEERING
INGENIOUS IDEAS THINKING BEYOND ORDINARY
SEPTEMBER 2013
2.10.1 Layout principles
Quick Reads Dear Precisioneers Value-Adds of the month Ut atem porpurus. Cras eget la oreetquam . Suspendisse posuereturpisvi tae erosconsectetu rvarius . N unc r ti stique sodalessapien quispellentesque.
Precisioneers going beyond M r.Mo hitGolli m M r.AjitAbhyankar M r.Arnab Roy M r.Vib horSingham M r.imran Patel M r.Kira n Iy er Ut atem porpurus. Cras eget la oreetquam . Suspendisse posuereturpisvi tae erosconsectetu rvarius . N unc r ti stique sodalessapien quispellentesque. t Ua tempo rpurus. Cras eget la oreetquam . Suspendisse posuereturpisvi tae erosconsectetu rvarius .
Please note, the imagery used in these guidelines is for illustration purposes only.
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What makes us truly ingenious? Cras duiaugue,porta velcomm odo ac,vestibulum eu est. Nulla etm etus lacus .Cras sitamet libero qu am, pharetraauctor risus . In rhoncus preti um tortor etcondime ntum . Vest ibulum vel convallis est.
utorci porta dictum. Ut ae tmpor purus. Cras e getlaoree t quam .Suspendisse posuereturpis vitaeeros cons ectetur varius. Nunc trist ique sodal es sapien quis pelle ntesque .
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3.0 Bringing it to life
Section content 3.1 Overview 3.2 Print 3.2.1 Brochure 3.3 Digital 3.3.1 Web animation 3.3.2 Web banner 3.4 Exhibition Panel
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.1 Overview
2.0
Brand ingredients
3.0
Bringing it to life
3.1 Overview 3.2 Print
PRECISION ENGINEERING
PRECISION ENGINEERING
3.3 Digital
Crafting Ingenious inputs to deliver precision driven outputs
3.4 Exhibition Panel
PRESENTATION SUBJECT. Presented To: Date:
Determined to deliver precision Ingeniously designed to work under high pressure Lorem ipsum dolor sit amet, consevctetur adipiscing elit. Suspendissevel risus augue. Sed ullamcorper, nisl eu imperdiet vehicula, urna est ultricies mised laoreet mauris massa vel erat.
PRESENTATION SUBJECT. • Lorem ipsum dolor sit amet, consevctetur adipiscing elit. Suspendisse vel risus augue. Sed ullamcorper, nisl eu imperdiet vehicula, urna est ultricies mised laoreet mauris massa vel erat. • Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. • Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
PRECISION ENGINEERING
PRECISION ENGINEERING
PRECISION ENGINEERING
Delivering superior solutions
INGENIOUS IDEAS THINKING BEYOND ORDINARY
SEPTEMBER 2013
Quick Reads Dear Precisioneers Value-Adds of the month Ut atem porpurus. Cras eget la oreetquam . Suspendisse posuereturpisvi tae erosconsectetu rvarius . Nunc rti stique sodalessapien quispellentesque.
Precisioneers going beyond M r.MohitGolli m M r.AjitAbhyankar M r.Arnab Roy M r.VibhorSingham M r.imran Patel M r.Kira n Iy er
PRECISION ENGINEERING
REGISTERED HEAD OFFICE
REGIONAL OFFICES
Godrej & Boyce Manufacturing Company Limited. Pirojshanagar, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-6796 5656 / 5959 Email: info@godrej.com
Godrej & Boyce Manufacturing Company Limited. Pirojshanagar, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-6796 5656 / 5959 Email: info@godrej.com
Godrej Industries Limited. Pirojshanagar, Eastern Express Highway, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-2518 8010 / 2518 8020 / 2518 8030 Fax: +91-22-2518 8074 Email: info@godrej.com
Godrej Industries Limited. Pirojshanagar, Eastern Express Highway, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-2518 8010 / 2518 8020 / 2518 8030 Fax: +91-22-2518 8074 Email: info@godrej.com
www.godrejstoragesolutions.com
Please note, the imagery used in these guidelines is for illustration purposes only.
Delivering superlative engineering solutions, because nation counts on us Lorem ipsum dolor sit amet, consevctetur adipiscing elit.
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Deploying precision ingeniously, to deliver solutions beyond engineering
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.2.1 Brochure
2.0
Brand ingredients
3.0
Bringing it to life
3.1 Overview 3.2 Print
PRECISION ENGINEERING
3.2.1 Brochure 3.2.2 Product Flash 3.3.3 Newsletter
3.3 Digital 3.4 Exhibition Panel
PRECISION ENGINEERING
REGISTERED HEAD OFFICE
REGIONAL OFFICES
Godrej & Boyce Manufacturing Company Limited. Pirojshanagar, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-6796 5656 / 5959 Email: info@godrej.com
Godrej & Boyce Manufacturing Company Limited. Pirojshanagar, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-6796 5656 / 5959 Email: info@godrej.com
Godrej Industries Limited. Pirojshanagar, Eastern Express Highway, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-2518 8010 / 2518 8020 / 2518 8030 Fax: +91-22-2518 8074 Email: info@godrej.com
Godrej Industries Limited. Pirojshanagar, Eastern Express Highway, Vikhroli, Mumbai - 400079, INDIA. Tel: +91-22-2518 8010 / 2518 8020 / 2518 8030 Fax: +91-22-2518 8074 Email: info@godrej.com
www.godrejstoragesolutions.com
Please note, the imagery used in these guidelines is for illustration purposes only.
Delivering superlative engineering solutions, because nation counts on us Lorem ipsum dolor sit amet, consevctetur adipiscing elit.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.2.2 Product Flash
2.0
Brand ingredients
3.0
Bringing it to life
3.1 Overview 3.2 Print
3.2.1 Brochure
PRECISION ENGINEERING
3.2.2 Product Flash 3.3.3 Newsletter 3.3 Digital 3.4 Exhibition Panel
Determined to deliver precision Ingeniously designed to work under high pressure Lorem ipsum dolor sit amet, consevctetur adipiscing elit. Suspendissevel risus augue. Sed ullamcorper, nisl eu imperdiet vehicula, urna est ultricies mised laoreet mauris massa vel erat.
Please note, the imagery used in these guidelines is for illustration purposes only.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.2.2 Product Flash
2.0
Brand ingredients
3.0
Bringing it to life
3.1 Overview 3.2 Print
3.2.1 Brochure
PRECISION ENGINEERING
3.2.2 Product Flash 3.3.3 Newsletter 3.3 Digital
Delivering superior solutions
3.4 Exhibition Panel
even in extremely shocking environments Lorem ipsum dolor sit amet, consevctetur adipiscing elit. Suspendisse vel risus augue. Sed ullamcorper, nisl eu imperdiet vehicula, urna est ultricies mised laoreet mauris massa vel erat.
Please note, the imagery used in these guidelines is for illustration purposes only.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.2.3 Newsletter
2.0
Brand ingredients
3.0
Bringing it to life
3.1 Overview 3.2 Print
3.2.1 Brochure 3.2.2 Product Flash 3.3.3 Newsletter
3.3 Digital
PRECISION ENGINEERING
INGENIOUS IDEAS THINKING BEYOND ORDINARY
SEPTEMBER 2013
3.4 Exhibition Panel
Quick Reads Dear Precisioneers Value-Adds of the month Ut a tempor purus. Cras eget laoreet quam. Suspendisse posuere turpis vitae eros consectetur varius. Nunc tristique sodales sapien quispellentesque.
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Please note, the imagery used in these guidelines is for illustration purposes only.
Nullam aliquet ultrices elementum. Donec at urna neque. Aenean faucibus lacus in lectus tincidunt fermentum. Donec consequat lacus quis felis accumsan sollicitudin. Nullam porta neque venenatis odio interdum pellentesque. Praesent consectetur varius nisi, ac euismod elit pharetra sed. Nullam porta neque venenatis odio interdum pellentesq aliquet ultrices elementum Praesent luctus aliquet felis, sed interdum nisl malesuada nec.
What makes us truly ingenious? Cras dui augue, porta vel commodo ac, vestibulum eu est. Nulla et metus lacus. Cras sit amet libero quam, pharetra auctor risus. In rhoncus pretium tortor et condimentum. Vestibulum vel convallis est.
ut orci porta dictum. Ut a tempor purus. Cras eget laoreet quam. Suspendisse posuere turpis vitae eros consectetur varius. Nunc tristique sodales sapien quis pellentesque.
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Ut a tempor purus. Cras eget laoreet quam. Suspendisse posuere turpis vitae eros consectetur varius. In rhoncus pretium tortor et condimentum. Vestibulum vel convallis est. Suspendisse potenti. Quisque at nunc ut orci porta dictum.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.3.1 Presentation Templates
3.1 Overview
Title Slide
2.0
Brand ingredients
3.0
3.2 Print 3.3 Digitalr
3.3.1 Presentation Templates 3.3.2 Website
3.4 Signage 3.5 Exhibition Panel 3.6 Miscellaneous
PRECISION ENGINEERING
Crafting Ingenious inputs to deliver precision driven outputs
PRESENTATION SUBJECT. Presented To: Date:
Please note, the imagery used in these guidelines is for illustration purposes only.
Bringing it to life
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.3.1 Presentation Templates
3.1 Overview
Content Slide
2.0
Brand ingredients
3.0
Bringing it to life
3.2 Print 3.3 Digitalr
3.3.1 Presentation Templates 3.3.2 Website
PRESENTATION SUBJECT.
3.4 Signage 3.5 Exhibition Panel 3.6 Miscellaneous
• Lorem ipsum dolor sit amet, consevctetur adipiscing elit. Suspendisse vel risus augue. Sed ullamcorper, nisl eu imperdiet vehicula, urna est ultricies mised laoreet mauris massa vel erat. • Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. • Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Please note, the imagery used in these guidelines is for illustration purposes only.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.3.2 Website
2.0
Brand ingredients
3.1 Overview 3.2 Print 3.3 Digitalr
3.3.1 Presentation Templates 3.3.2 Website
3.4 Signage 3.5 Exhibition Panel 3.6 Miscellaneous
Please note, the imagery used in these guidelines is for illustration purposes only.
Deploying precision ingeniously, to deliver solutions beyond engineering
3.0
Bringing it to life
Contents
1.0
3.0 Bringing it to life
3.4 Exhibition Panel
3.1 Overview 3.2 Print 3.3 Digital 3.4 Exhibition Panel
Please note, the imagery used in these guidelines is for illustration purposes only.
The Construction Brand
2.0
Brand ingredients
3.0
Bringing it to life
Contents
1.0
3.0 Bringing it to life
3.4 Exhibition Panel
3.1 Overview
The exhibition panels bring alive the visual expression for the customers of Godrej Precision Engineering. The interplay of the visual expression and the crucial information across panels brings to the forefront the key strenghts, services and core proposition of brand.
3.2 Print 3.3 Digital 3.4 Exhibition Panel
The Construction Brand
2.0
Brand ingredients
PRECISION ENGINEERING
Delivering superior solutions even in extremely shocking environments
3.0
Bringing it to life
PRECISION ENGINEERING
Delivering superior solutions or Project Description evenTaginline extremely shocking environments
Visual Area
Please note, the imagery used in these guidelines is for illustration purposes only.
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.4 Exhibition Panel
2.0
Brand ingredients
3.0
3.1 Overview 3.2 Print 3.3 Digital 3.4 Exhibition Panel
PRECISION ENGINEERING
Determined to deliver precision Ingeniously designed to work under high pressure
Please note, the imagery used in these guidelines is for illustration purposes only.
Bringing it to life
Contents
1.0
The Construction Brand
3.0 Bringing it to life
3.4 Exhibition Panel
2.0
Brand ingredients
3.0
3.1 Overview 3.2 Print 3.3 Digital
PRECISION ENGINEERING
3.4 Exhibition Panel
Delivering superlative engineering solutions, because nation counts on us. Lorem ipsum dolor sit amet, consevctetur adipiscing elit.
Please note, the imagery used in these guidelines is for illustration purposes only.
Bringing it to life
THANK YOU
For any further queries or discrepancies, please contact Godrej Strategic Management Group (SMG).