Fazenda Floresta

Luciana Fasano of

Fazenda Floresta

I love this kiss is so special, especially when there is a mare right next to him.

Elishahh and Luciana.

By BETH ELLEN HUNZIKER

Brazilian business woman, Luciana Fasano, has achieved unprecedented success in every venue she has chosen, including fashion and fabric design, interior design, building a luxury retail brand for her delicious chocolates, cakes and gelatos called LF By Lufasano, and establishing a world-class equine paradise exclusively for her national and international champion Arabian horses. Equally impressive, she accomplished all these remarkable achievements in record time.

In just a few short years, Luciana has achieved far beyond that which many people work their entire life. With every new endeavor she creates, she uses her personal formula for success that she began to develop as a young girl and which has evolved over her lifetime.

When Luciana is inspired by a thought or a vision, she researches diligently and quickly learns everything she can about the subject. As she studies, she forms a goal and a plan to achieve it. Then, when the time is right, she puts her plan into action with her formidable energy and determination of purpose. Her passion and heart inspire her actions, while her intuition, keen intellect, and laser-like focus guide her to fulfill every goal. Among the most notable aspects of each of her goals are: the creation of extraordinary beauty and the means to enhance other people’s lives.

One of Luciana’s most successful ventures is her equine program for Arabian horses, which has brought international attention to Brazil from all corners of the world in recognition of her stellar achievements. Her program is small in comparison to the large herds at national stud farms in such countries as Poland, Russia, Egypt, Kuwait, Saudi Arabia, and other countries with government supported programs. Instead, she collected a very small and very elite group of stallions, which she guided to some of the highest awards of success in show rings around the world. With each success, Luciana expanded her brand, which is recognized around the globe for its accomplished levels of quality, ingenuity, and unwavering excellence.

In 2010, Luciana saw a very young colt—it was love at first sight. She was drawn to his extraordinary beauty and at once, believed that if properly guided, he had the potential to achieve true greatness. She took up the challenge and purchased the colt. His name is AAS-Elishahh. One week later, he was named United States National Supreme Champion Yearling Colt. AAS-Elishahh is the son of a National Champion and in the first four generations of his pedigree, almost every ancestor is an International, National or Reserve National Champion, or a National Champion producer. Luciana took a calculated risk and her reward was tremendous. AAS-Elishahh went on to earn the titles of 2011 U.S. National Champion Arabian Two-Year-Old Colt, Arabian Breeders World Cup Supreme Gold Champion Junior Colt, Breeders World Cup Champion Two-Year-Old Colt and Gold Champion in Holland.

Within five years, a group of prized Arabian stallions was collected that rivaled those of royalty. This was something that went against the normal precepts of most established breeders. Yet, by following her heart and intuition, Luciana achieved unprecedented success, earning more than 17 International, National, and other highly prestigious titles.

Each stallion became a champion in her hands. In achieving this tremendous success, she brought respect, recognition, golden trophies, and red champion roses home to Brazil.

ELI makes me laugh, relax and smile.

Vortex

Royal Chocolates Throughout her global travels with her coveted Arabian stallions, Luciana has become one of Brazil’s greatest ambassadors. Royal families from the Middle East and Europe, presidents, governors, and highly successful business people around the world recognize her signature qualities: her unwavering commitment to excellence in every aspect of her life, her warm and gracious smile, her elegance and graceful demeanor, her kindness, and her genuine concern for the well-being of people everywhere.

These qualities have become the Fazenda Floresta brand and they are the foundation for each of Luciana’s creations.

Everywhere she goes, she is recognized for her elegance in fashion and décor. The hallmark of her home is her gracious hospitality and her personal touch, which elevates every aspect with intense beauty and incorporates minute details designed to delight the senses.

The Fazenda Floresta brand and signature style was used when creating LF By Lufasano. The first concept store that offered customers amazing cakes, rich chocolates, and refreshing gelatos was an instant success and now there is tremendous interest from people wanting to have a partnership.

All products are created following historic Italian traditions, yet utilizing modern approaches such as holistic wellness and environmentally conscious practices. Luciana shares her inspiration, “I am reaching back to my sweetest childhood memories. Growing up, it was always my family’s custom to have fresh, warm cakes everyday, along with incredible chocolates and delicious gelatos. Everyone knows the best gelatos come from Italy. Sharing this simple pleasure brought our family together.”

A very special moment riding Eccentric Valentino, thought I was not so young anymore for this.

When Luciana feels something deeply in her heart, she commits to it 100 percent. When LF By Lufasano was established, a unique synergy and the opportunity to touch the lives of many people began. In essence, the business model follows the ancient wisdom, “Give a person a fish and you feed them for a day. Teach them to fish and you give them an occupation that will feed them for a lifetime.” By teaching others, jobs were created for people who otherwise would have little if any means to earn a living.

Luciana’s passion is contagious. Now her employees enjoy making beautiful and delightful confections while providing for their families. They share her commitment to quality, and concern for personal health and the environment, by utilizing green practices; all products, which are gluten and lactose free, use pure and organic ingredients. In addition, indigenous fruits and ingredients that might otherwise be overlooked are used. As always, she does not copy the trends, she sets the standards for herself and others to follow.

Luciana represents the very best of Brazil: passion, energy, innovation, and heart. Only time will tell what her next achievements will be. However, there is no doubt it will be stamped with her personal brand of excellence.

As with each of her endeavors, Fazenda Floresta is a fusion of passions—for Arabian horses, for beauty, for nature, for giving, and for helping others.

THE FUTURE... Stores around Brazil, then stores around the world, all with the mission to teach people to use, enjoy, and transform what is being wasted into something truly wonderful.

Elishahh

Fasario

Please visit our new website: www.LuFasano.com FazendaFlorestaArabians.com • instagram: lufasano11 & Fazendafloresta