According to a new market report published by Transparency Market Research “Chocolate Market - Asia Pacific Scenario, Trends, Industry Analysis, Size, Share and Forecast, 2013 - 2019,” the market was valued at USD 12.24 billion in 2012, which is expected to reach USD 18.23 billion by 2019, growing at a CAGR of 5.2 % from 2013 to 2019.
Chocolate consumption is projected to undergo rapid changes due to changing eating patterns and preferences followed by the impact of western eating habits in the Asia Pacific. Product innovations and development of different varieties of chocolate would provide different taste preferences to the consumers. Youth in Asia Pacific forms a large bunch of the potential consumers of chocolates, as it is one of the preferred snacks and can be consumed in one go. Chocolate complements the fast life style of youth and are the substituting desserts and other sweets with its varied types, sizes and availability. Youth prefers to experiment with new varieties avai
