How we look. BR AND GUIDELINES
BRAND BOOK 2016
Table of content INTRODUCTION About Company
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LOGO IDENTITY Final Logo Logo Color Variations
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BRAND COLORS Color Using Breakdown
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Introduction The booklet gives the user an overview about the MC+A brand and guidelines on how to use our logo, tagline, supporting elements such as our color palette, photos, illustrations and typography, as well as other stationary material needed for marketing purposes. Each section in this booklet has the necessary principles and guidelines to help you build attractive marketing collateral that follows MC+A’s branding guidelines in order to convey the right message.
About Us / Background MC+A is a technology firm dedicated to help clients gather, manage and analyze information more effectively. We are headquartered in Chicago with a presence in San Francisco and Chile. MC+A started in 2002 from the idea of flattening the management structure of a typical organization. The idea that more powered employees would help a company and its customers to¨get things done¨. Today, more than 10 years later, we are committed to enhancing business performance by helping them get more out of its business intelligence assets. We’ve been actively working to build relationships that suit our client’s needs through the implementation of sales and service portals, enterprise search, case deflection and mobile solutions.
The logo We took our time developing our brand so please be nice to it. No matter which version you choose, you may not alter or modify it in any way other than re-sizing proportionately. It is important to always display the logo as shown in this guide.
Logotype Tagline
Exclusion zone A little room to help up stand out. No element, other than out tagline may encroach on this space. The logo should always be placed with as much breathing space as possible. The minimum exclusion zone surrounding the corporate signature should be at least the half size of the height of the logo.
Minimum size
The logo must no be reproduced at a size smaller than 45px length x 330px height.
330 px
45 px
Logo Usage
Full-color MC+A logo. This is the preferred version, to be used on clear and lighter backgrounds only.
Solid Strong Blue signature. This is not a preferred usage but is a one color alternative.
Sold white reverse signature. Use on medium to dark-colored backgrounds.
Solid Warm Gray signature. This is not a preferred usage but is a one color alternative.
Incorrect Usage
Do not use the logo on an angle.
Do not alter approved colors.
Do not place it on patterned or textured backgrounds or use it as a screen or tint.
Do not use the logo upside down.
Do not use non-approved or altered colors.
Do not place it on a photograph.
Do not use the logo on backgrounds with similar colors than the logo itself.
Do not use the logo on backgrounds with similar colors than the logo itself.
Do not use the signature on backgrounds with insufficient contrast.
Sub-brand logo The MC+A square logo has two main functions. To be used in social media. Whenever the logo must be square or an icon. Do not use it in replacement of the official logo in situations that is not required.
Sub-brand logo appearance.
Sub-brand logo grid construction
Proposal Sub-brand logo Merchandising
The MC+A square logo has two main functions. To be used in merchandising. To be used in corporative branding material. Do not use it in replacement of the official logo in situations that is not required.
Proposal
Sub-brand logo Merchandising
The MC+A square logo has two main functions. To be used in merchandising. To be used in corporative branding material. Do not use it in replacement of the official logo in situations that is not required.
Tagline Connecting Business Intelligence is our tagline. The idea behind our tagline is simple, we help you connect to your own data so you can start making smarter strategic decisions for your business.
Tagline
Supporting elements Color palette
Our corporate colors reflect our brand personality, wich is a real, realiable, hardworking yet approchable. Consistent use of these colors is vital to our corporate identity. Please use only the color palette and the color gormulas and percentages as specified in this document when displaying the MC+A logos and designing other visual elements for communications materials, wheter in print or digital media.
Strong Blue
Warm Gray
Cool Gray
Web Base
Accent
White Smoke
FOR WEB USE R: 71 G: 160 B: 217 FOR PRINTING USE C: 67 M: 19 Y: 6 K: 0
FOR WEB USE R: 121 G: 113 B: 114 FOR PRINTING USE C: 53 M: 50 Y: 47 K:13
FOR WEB USE R: 147 G: 149 B: 151 FOR PRINTING USE C: 45 M: 36 Y: 36 K: 1
FOR WEB USE R: 113 G: 173 B: 210 FOR PRINTING USE C: 55 M: 19 Y: 6 K: 0
FOR WEB USE R: 247 G: 148 B: 32 FOR PRINTING USE C: 0 M: 50 Y: 99 K: 0
FOR WEB USE R: 234 G: 236 B: 237 FOR PRINTING USE C: 7 M: 4 Y: 4 K: 0
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Those can be used In case of graphics charters, steps guides, diagrams, etc.
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These are the tints of color allowed to be used in the company’s corporate design.
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Color Breakdown
Photos
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Typography
Primary font - Lato Regular
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Secondary font - Roboto Regular
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Stationery Business card
Juan Pablo Diaz-Vaz
www.mcplusa.cl
Full Stack Developer
Avda. Italia N 1439, Oficina 200, Providencia, Santiago
jpdiazvaz@mcplusa.com
CONNECTING BUSINESS INTELLIGENCE
+56 9 84265890 m +1 3126023768 f
Front
Back
TM
Pole-Sign
2550 x 600 px
Notebook
T-shirt
Michael Cizmar + Associates Ltd (XXX) XXX XXX XX facebook.com/mcplusa @mcplusa linkedin.com/company/mc-a