MBE Business Magazine

ISSUE 41| MARCH 2018

JUSTIN TRUDEAU DAVOS ADDRESS IN

2018

THIS MONTH FOCUSING ON: 13 Skills Every Entrepreneur Needs To Master In 2018

The Future of Social Media Marketing

Which Classic Management Theorist Are You?

How to Plan a Corporate Event

EDITOR'S NOTE MB Business Magazine’s March issues features a wide selection of articles covering topics such as business, travel, health, law and taxation, grooming tips, financial planning and advice for entrepreneurs.

This month we are also bringing you exclusive features contributed by our RMA vendors and associate partners, including an interview with Nebs Deluxe Business Solutions, an article on how to Increase Sales and Customer Loyalty using WiFi Marketing - courtesy of Falcon Retail, and a very insightful piece of writing on How to Treat a Human Being by Michael Lebovic, President of Canadian Corporate legal Services.

Continuing with tradition we have included the event calendar showcasing all major holidays and events set to be celebrated across Canada in March 2018. We have also included the latest and most relevant business news coverage from across the world.

As always we hope this issue is an informative and entertaining experience for all our readers and that it will live up to your expectations. Our team continues to work tirelessly to improve and refine our business magazine.

Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.

For Ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.

Organize Yourself

06

A Leader's Way To Live Happier Life

Pick three things to do...

In today's world, we are all working hard...

09

Event Calendar

10

The Importance Of A Career Mentor In Your Long-Term Career Success

March Event Calendar

How to find a mentor...

Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US

CONTENTS

04

Publisher MB Enterprises Editor-in-chief Aurora Zabala

13

Choosing The Right Eyewear Colors...

Light sensitivity is one of the most common triggers...

14

How To Treat A Human Being There is a lot of educating...

16 21

Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4.

Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.

Data Protection On Business Trips

Printed by Vision Printers

As a business traveller...

Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission.

Increase Sales And Customer Loyalty With WiFi Marketing Retailers, small or large can now bridge the divide...

Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com

Organize Yourself

Pick three things to do each day.

Running a business can be quite overwhelming, with the work truly never ending. When you have a lot to do, my philosophy is to just pick 3 things to do each day. Do those three things first in the morning, and then wherever the rest of your day takes you, you know at least you're progressing and have accomplished what you needed to.

Put in extra effort to stay organized.

Making lists and setting daily goals helps us stay focused each day. There are so many fires to put out each day when you

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Courtesy: MAHMOOD NAQVI Vice President MB Enterprises

own your own business and working to

sion to wait until Monday morning to start

stay organized and task oriented helps

working again. This is about recovery and

us stay on track and meet our goals. We

time with family but it's also about

also have planning meetings to map out

creating blank space in your head so new

our vision and goals for the next six and

ideas can pop up.

12 months. This helps us focus on the big picture of growing a new business and

Never give up.

measure our success and failures over

I would always think 'Never give up!' -

the year.

Very often, we do all the hard work and when we don't see the desired results,

Protect your Sunday nights.

we turn around and walk away - even

Sunday is not a workday, so back off

though we may have been just one step

anticipatory brain!' I have to consciously

away from success. The problem is, we

force myself to protect the empty space

seldom realize we are just one step away

and recovery time. Having a small visual

from achieving our goals.

reminder gives my subconscious permis-

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MBE BUSINESS MAGAZINE MARCH 2018

05

A Leader's Way to Live Happier Life

Courtesy: MANSOOR NAQVI President MB Enterprises

In today's world, we are all working hard.

all. Anyone can accomplish this by

paperwork, and meeting deadlines you

Our goals are to bring something into our

following these simple steps,

were unable to meet. What you would like

home, so that our family can enjoy the

• Staying focused

to do is take out time for yourself. Have

same success we feel at work. But slowly,

• Honesty

time to talk to your wife or husband, and

as we start becoming more successful,

• Being real

ask them how their day was. Ask your

the things that would once make us

• Having an agenda plan

kids how their day at school was, focus

happy are nothing but small goals in our

• Positivity

on what they say as sometimes it's hard

eyes. We at one point at our life, forget

for kids to build relationship, as many kids

where we started, and how hard it was to

Lets begin with your day at the office. You

nowadays only care about computerized

build from the bottom up. Because of this

need to stay focused and know what you

items. With this you can build a strong

our family slowly, unnoticeably starts to

are planning the day. You will need to

connection in the four walls of your home.

separate, we slowly stop caring about the

make a goal for the day in order to have

Talking to your family about how the day

family around us and start getting

something completed. You want to make

went by with you, and some challenges

involved in our work more. This also

sure that what happens at work, stays at

you had to overcome, shows them how

happens to us while we are working.

work. This is because when you get

hard you also work, and how hard

Many people forget what they are

home you don’t have to be flushed with

someone has to work in order to be

working for, and what their goals are.

They use the power that they have gained for foolish and childish things. It is the leader’s responsibility, to remind them about the roots of where they started and make sure that they stay on track. If you fail to do so, then everything that you have

worked

for

will

slowly

start

crumbling in front of your own eyes.

If you would really want to be successful and want to pass the same passion you have of your work from one generation to another, you need to work like the day you first started. You need that passion that you had in your eyes when you first started your dream job, and to work towards whatever dreams you first had.

For this we need to create a balance between both our work and family life, to teach

the

younger

generation

the

difference and how they can also have it

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MBE BUSINESS MAGAZINE MARCH 2018

successful.

we pretend that we know everything, and

Being positive about your decisions and

we believe that whatever we are doing, is

the

Now this brings us to honesty, a simple

right. We slowly start building this lie

sometimes be hard, as we are not always

word that we are told as a kid. But how

around us which will only stab us in the

happy about what we do. We sometimes

would this relate to work and family? This

back when something happens to us, we

let work or family issues get the best of

does have a very big impact on these two

will need to deal with the real world and

us. This is very dangerous, as negativity

places in your life. You have to be honest

not our fantasy. This is why we need to be

only leads to negativity. Working on being

with the people around you, if you lie and

our selves a 100% of the time. With the

positive will lead us to a happier life and

try to take the easy way out then that

people who we work with and the people

this will make the people around us enjoy

person's trust for you will vanish and they

we come home to. When we are our own

what they are doing, if that is work or

will no longer see you as a role model.

self, we can understand other people

spending time together as a family.

Being honest to the people that you work

around us and build a deep relationship.

with is just as important to being honest

choices

that

you

make,

may

Overall, my message to you today is,

with your family. Telling people in your life

Now to be able to finish all the goals that

success is not always easy, and it can be

that you are having a hard time, instead

we have we need to make an agenda.

very easy to be able to forget our roots

of lying and telling them that everything

Planning what we want to do for the day,

and for the people around us to also

will be okay, will open their mind, and

and what goals we need to meet. An

forget their roots. And to make sure that

they will help you which at the end will

agenda will help you remember what you

we don’t associate success with weath

benefit you and your relationship that you

have to do at what time. This will help you

want to succeed, you need to be credible,

have built on honesty.

separate work time with family time.

and acceptable. Both of these things will

Being able to keep track of your work will

help you balance between your family

help you to make new goals that you can

and work.

Being

yourself

during

this

is

also

important. You cannot pretend to be

also work on.

someone who you are not. Many times

MBE BUSINESS MAGAZINE MARCH 2018

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07

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08

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March

EVENT 2018 CALENDAR MAR 1

THURSDAY

MAR 12

MONDAY

St David's Day in Canada Many Canadians of Welsh descent or those with Welsh connections celebrate St David’s Day on March 1 each year. The Welsh flag is often seen during celebrations on the day, as well as daffodils or leeks pinned to clothing.

Commonwealth Day in Canada Commonwealth Day is annually held on the second Monday of March. it commemorates the Commonwealth of Nations, which is a union of some countries that used to be part of the British Empire.

The date was chosen because it did not have any previous historical connotations.

MAR 17

SATURDAY

St. Patrick's Day in Canada St Patrick's Day is a public holiday in the Canadian province of Newfoundland and Labrador on the nearest Monday to March 17 each year. It remembers St Patrick, a missionary who converted many of Ireland's inhabitants to Christianity in the 5th century. His feast day also celebrates Irish culture.

MAR 25

SUNDAY

Palm Sunday in Canada Many Christians in Canada remember Jesus Christ’s triumphal entry into Jerusalem on Palm Sunday, which marks the beginning of Holy Week. This day is also on the Sunday before Easter Sunday.

MAR 29

THURSDAY

MAR 30

FRIDAY

MAR 31

SATURDAY

Maundy Thursday in Canada Maundy Thursday is a Christian observance in Canada. The day, also known as Holy Thursday, occurs during Holy Week and falls on the Thursday before Good Friday. It commemorates Jesus Christ’s last supper and the initiation of the Eucharist, which is observed in many Christian churches.

Good Friday in Canada Good Friday occurs two days before Easter Sunday. It is the day when Christians commemorate the crucifixion of Jesus Christ, which plays an important part in the Christian faith. It is also a statutory holiday in all Canadian provinces and territories except Quebec, where it is partially observed.

THoly Saturday in Canada Holy Saturday falls between Good Friday and Easter Sunday in Canada. It commemorates the day when Jesus Christ lay in the tomb after his death, according to the Christian bible. It is also known as Easter Eve.

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The Importance of A Career Mentor in Your Long-Term Career Sucess Courtesy: ALAMDAR HUSSAIN Country Head MB Enterprises

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MBE BUSINESS MAGAZINE MARCH 2018

How to Find a Mentor

they handled these situations and tell you

A great mentor relationship lasts well

It's a lot easier to find a mentor than you

what to and not to do.

The majority of

beyond your current job and grows into a

would think. Before you start your search

great industry leaders trained under

beneficial networking relationship for

though, it's good to do some preparation.

mentors and learned the trade from

both parties. You never know who your

someone else. A good mentor will teach

mentor may introduce you to and what

Write down your expectations. What do

you many lessons that will apply to both

doors those connections could open.

you want to learn? How often would you

your current and future jobs. They’ll be

like to meet with your mentor and what

able to show you the ropes and provide

will their time commitment look like? How

wisdom that only someone who has

Remember that mentorship is a two-way street

long do you anticipate this mentorship

“been there, done that” can provide. A

Too many young professionals fail to

lasting? Outlining these expectations

mentor will help you see things in a

realize that mentorship is a two-way

from the beginning will ensure that you

different light.

street. You have to deliver tremendous

and your mentor are on the same page.

value to your mentor as well, and that often means working longer and harder

Find someone you can learn from. The

To be there through important decisions.

ideal mentor is someone you respect

There will be times in your career when

that mentorship is the best path to career

professionally, with a career you'd like to

you have trouble making a big decision.

success, hands down. The benefits that

emulate. Search for someone who is

A mentor is someone not too close to the

you can gain from a good mentor relation-

successful in your field or a similar one.

source that will be able to talk you

ship can outweigh grad school, natural

Another important factor to keep in mind

through the decision making process and

ability, and even dumb luck. The key is to

is personality — find someone you like on

give their unbiased opinions. They can

have the foresight and humility to ask to

a personal level. If you actually enjoy

help you navigate your problems by

be mentored. If you start there, you’ll find

communicating with your mentor, the

giving you advice based on their own

that there are plenty of accelerators in

experience will be more fulfilling.

past experiences in similar situations.

your life who can add value. More impor-

Once you've decided what you want out

To hold you accountable.

add tremendous value for them. In doing

of your mentor relationship, there are a

The best way to ensure you achieve your

so, you’ll ensure that you get the most out

variety of sources you can consult.

career goals is to share them with

of the mentor relationship and find

someone else. A mentor will help you

success in your life and career.

than those around you. I firmly believe

tantly, you can take it upon yourself to

Your success at work is determined by

develop a career plan and set reachable

many different factors. Your skills set,

goals. You can then set up check-in times

knowledge, and how you interact profes-

where they’ll make sure you’re taking the

sionally play a role in determining on the

necessary

job success. Having a mentor to coach

those goals. You’re much more likely to

you in these areas is very beneficial. A

follow through on your career plan when

mentor is someone who has more experi-

you have someone that’s holding you

ence, a greater skill set, and is willing to

accountable.

share their knowledge and show you the

action

towards

achieving

ropes so that you too can achieve

To put your career on the fast track.

success. The benefits you can gain from

If you choose a mentor wisely, you’ll likely

a

are

choose someone who is a leader in their

immeasurable. Here are a few reasons

organization. When people are leaders

you should find a mentor to help achieve

they’re likely to be promoted quickly or

long-term career goals.

get recruited to another company. If they

mentor/mentee

relationship

know you’re a hard worker and good at

To learn their lessons.

your job, they’ll likely recommend you to

A mentor has a lot of experience in your

fill the position they are leaving or try to

field and has faced many of the same

get you on board at their new company.

problems and situations that you will face.

In either case, having a mentor means

They’ll be able to give you advice on how

significant advancement in your career.

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12

Choosing the Right Eyewear Colors to Fight Off Migraine

Courtesy: KANDA OPTICAL

Light sensitivity is one of the most

is unique to each individual and you will

works. Researchers are still studying how

common triggers of migraine. You can

have to check different colors before

color affects the brain.

fight off this problem effectively by

making the right choice for yourself.

Light Sensitivity Tests

wearing the right pair of glasses.

Light Sensitivity as Trigger & Symptom

There are light sensitivity tests for other Migraines can also be triggered by repeti-

conditions like Irlen Syndrome and epilep-

tive actions like flickering light.

sy, but scientists are still studying the factor in migraine. The color that works

What makes migraine so complicated is

Pale Blue Lenses

for you may not work for another individu-

that light sensitivity can be the trigger and

Many studies indicate that colored lenses

al. Once you have tested a number of

also be the symptom of the condition. But

can be effective in “damping down” the

colored lenses and found the one that’s

with the right pair of eyewear, you can

impact of light that triggers migraine. Pale

best for you, you will feel more relaxed

make your life easier by reducing these

blue lenses, for example, have been

and there will be a reduced risk of

effects.

found to help prevent migraines in many

migraine attacks.

people.

As a general guide, it is recommended to

On the other hand, you don’t want to make the wrong choices when choosing

When you wear colored lenses, they help

choose colors that help dampen the

your glasses!

in redistributing the brain excitement that

lights around you, even the indoor lights.

takes place when there is a trigger.

Brown, for example, is often found to be a

There are many colors which are perfect

Wearing colored eyewear can help in

positive lens color for reducing light

for your light sensitivity. Such colors also

reducing brain hyperactivity that occurs

induced migraines.

make it more comfortable to read.

due to the trigger.

But there are lens colors that can trigger

Studies show that some colors can also

tion of colored eyewear, it is recommend-

migraine attacks. Unfortunately, there is

trigger migraine similar to flashing light

ed to check with Kanda Optical. You can

no rule of thumb that says what color you

triggering seizures in those with epilepsy.

try all colors to ensure that you find the

should wear and what to avoid. Migraine

This will depend on the way your brain

best option.

If you are looking for an endless collec-

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How to Treat A Human Being Michael Lebovic

President (CCLS) Canadian Corporate legal Services Paralegal 30 years of Experience in the field of Collections and Small Claims Court Actions. theydidntpay@cclsinc.ca (416) 784-3770, ext. 224 www.TheyDidntPay.com

There is a lot of educating taking place

shrinking of manners and empathy.

today. How to use this app. How to use that technology.

How to communicate

without communicating.

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phone calls - sometimes to debtors, sometimes to clients, sometimes to

I am a paralegal who has run a

strangers who I need information from.

collections practice for the last 30 years.

When my clients are not getting paid and

What I have learned is that being busy

Our young and not so young have been

are tired of waiting for that check in the

doesn't

reduced to “speaking� in text bites and

mail that never arrives, they call me. Like

manners and consideration for others.

photos. Along with this shrinking of

most of you reading this, what I do daily

This may strike you a peculiar notion

language has come an unfortunate

involves sending emails, texts, making

coming from someone who does

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have

to

mean

abandoning

MBE BUSINESS MAGAZINE MARCH 2018

collections and attends court regularly. It

one form or another - professionally,

a lot like the "It's Not You" break-up line.

shouldn't. I strongly believe that without

socially and, of course, the killer --

But here’s the thing -- it allows the other

empathy

romantically.

person to think about what they need to

and

real

communication

achieving your goal becomes much more of a challenge; whatever you do.

do yet not feel crushed.

Bromides, whether true or not, don't take the sting out of rejection. It hurts. It feels

How about acknowledging an email from

Perhaps it’s time to add a new course to

personal even when it's not.

someone you are not all that excited to

today's social media curriculum - how to

For

management,

hear from (assuming you know them) or

treat human beings. What would that

purchasing, sales, customer service --

saying good morning to the fellow in the

curriculum be?

whatever you do -- I would like to say :

elevator instead of both of you standing

About not returning phone calls because,

It's true we're all busy and it is hard to get

well, I don't need this person right now or

back to everyone -- but not that hard. I

It

I'm not interested in that product.

think our current culture of We'll call you

acknowledge

About leaving room, in routine daily

back if we need you is awful.

resume or sales pitch with "thanks but

interactions, for tact.

diminishes you and the person you're

anyone

in

HR,

there mute.

It

takes

30

seconds receipt

or of

less

to

someone's

not now."

interacting with, or more accurately not About

remembering

the

impact

of

interacting with. There is a better way.

rejection: for a job, a promotion, a loan, the

brutality

of

dating

apps,

Manners and consideration can only make

the

marketplace

better

and

the

Whenever I need to fill a position, I

everyone's life a little more pleasant.

opaqueness and dangers of hurried

always call the candidates I am not hiring

Couldn't we all use some of that?

emails.

to tell them something positive and then

All of us have experienced rejection of

MBE BUSINESS MAGAZINE MARCH 2018

explain that there was just someone else

One word of caution. It might make you

who was a better fit. Okay, it does sound

feel better about yourself, too.

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KNOWING YOUR BUSINESS MATTERS

Data Protection on Business Trips

by Mauro Di Tullio, SENIOR ACCOUNT REPRESENTATIVE, ASSOCIATIONS | www.federated.ca

As a business traveller, you are most concerned about bringing your passport, exchanging currency and packing your luggage efficiently and you may forget an important security measure – backing up and securing your work data.

Mauro Di Tullio

mauro.ditullio@federated.ca

While the Internet has made it a lot easier to attend virtual meetings with global offices, or communicate with off shore vendors, there are still instances when you’ll be required to travel for business.

And if you are like most business travellers, your laptop and smartphone will always be close at hand.

Here are a few things you can do to help protect your data while you are travelling for business.

1. Backup before you leave: If you are like most of us, you keep “everything” on your laptop. So if you have not backed up your data in a while, you may want to do so before you leave on your trip. Your business automatically backs up server files?

That’s great – but keep in mind that the files you have on your desktop may not be included. You can upload them to the server before you go or store them on an external drive and lock it in your desk drawer.

2. Consider ensuring your laptop has a virtual private network(VPN) installed:A VPN creates a secure connection between your local computer and a remote computer (i.e. your company’s network) via the Internet. Any

16

information that is sent while you are using a VPN connection is encrypted, so even if an outsider intercepts information, it cannot be read.

3. Ensure sensitive information is protected with adequate encryption : Many enterprises will not provide employees with a laptop without full disk encryption today. Full disk encryption ensures that, if the laptop is stolen, the thief only gets to have the hardware and not the data stored on it. If you do not have full disk encryption, you can still use commercial and open source tools to encrypt files or folders that are most sensitive to you, your company and your clients.

4. Ensure anti-virus and firewall software is installed and up-to-date: This applies to both your laptop computer as well as your smartphone.

There are a number of good mobile security and anti-virus apps available for mobile devices. Where possible, ensure you have enabled your local firewall in the operating system on your computer. This is another layer of defence to help resist attackers from connecting to your computer.

5. Never leave your laptop or mobile device unattended: Not even if you’re setting it down “just for a second.”

Thousands of laptops and mobile devices are lost or stolen at airports each year alone – do not let yours be one of them. If you’re staying at a hotel and you are heading out for dinner, store your laptop out of sight in

your hotel room or in your room safe if you can fit it.

6. Use password protection during inactivity timeouts: Whether you are working on a PC, Mac or Linux computer, you can set a screen saver password, which locks your computer whenever you are using the screen saver. Be sure to enable password protection on your mobile devices as well.

7. Make sure your passwords are extra strong: While you should already be using strong passwords, the fact that you are travelling is a good reason to update them. A strong password should be at least eight characters long, should not contain your name or company name (in fact, avoid using any complete words in your password altogether). Make sure it is completely different from your previous password. And finally, use a mix of upper and lower case letters, numbers and symbols. If you have a 4-digit password for your mobile phone, do not use easy combinations like 1234 or 1111.

8. Do not use public Internet connections to do your online banking or shopping: While it might be tempting to take advantage of a coffee shop’s or airport’s free Wi-Fi to catch up on your online banking or to make a quick purchase, these Internet access points are not always trustworthy and may not even be provided by a legitimate business.

11. Research the destination before you go: Should you even be bringing those high tech valuables with you? Consider looking for a means to send the data ahead securely so that it is at your destination when you arrive without risking losing it along the way. © Federated Insurance Company Canada. All rights reserved.

of

This document is provided by Federated Insurance Company of Canada (“Federated”) for informational purposes only to augment your own internal safety, compliance and risk management practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity.

Federated makes no representations or warranties regarding the accuracy or completeness of the information contained in this document.

Federated shall not be responsible in any manner for any loss, or any direct, indirect, consequential, special, punitive or other damages, arising out of your, or any other person’s, use or reliance on the information contained in this document.

Mauro Di Tullio is the Senior Account Representative for Associations at Federated Insurance.

9. Switch off your wireless connection when not in use: Your computer will seek out Wi-Fi access points, broadcast all the ones it knows and try to associate with them. Do not make it easier for anyone around you to gather that information.

Prevent illicit access to your mobile devices by disabling Wi-Fi and Bluetooth when they are not in use. You can put your phone on airplane mode to disable connectivity altogether.

10. Be aware of your surroundings: Situational awareness is always important for your own safety when travelling. Watch out for that ‘shoulder surfer’ trying to see your smartphone PIN or password. Don’t reveal your company or personal information on your screen if possible by using a privacy screen. Avoid carrying your laptop in dangerous areas or where others aren’t already doing the same. Do not stand out as a target!

17

Waiting for Greedot (Two World Views)

A One Act Play The Absurd Theatre, Paris

Courtesy:

BY DAVID RALPH MACKERETH DMACKERETH@CANIMAC.COM

CHARACTERS VLADY : President of a large Wall Street Broker, owner of an English Premier League soccer club, and philanthropist ESTRY : Chairman of a large New York based hedge fund, owner a Major League Baseball team, and philanthropist GANDY : lawyer, political activist, and pacifist EINSTY : scientist, mathematician, and pacifist

Scene Two

Gandy: I was reading a brief report on

Vlady:

[Another busy subway stop, even more

the Grameen Bank, which has 8 million

When will people get it? [Scanning his

people crunch in]

micro-credit borrowers, with a repayment

smartphone] I also read in Forbes the

Wow!

rate of 98 %. Of the 8 million borrowers,

GAO

Gandy: [Continuing] Wealth is so

97 % were women. It is fascinating…as I

completely overlooked, even with a

concentrated that a large segment of

do not recall any mention of women when

number as high as 16 trillion dollars

society

I

staring all of us in the face.

is

virtually

unaware

of

its

existence.(7)

was

reading

reports

about

the

audit’s

They really nailed it.

findings

were

almost

The GAO

international financial melt-down. The 98

verified these 16 trillion dollars were

% repayment is all the more impressive,

allocated to corporations and banks

Einsty: Same can be said for quantum

as Grameen Bank does not require any

internationally, purportedly for financial

physics and relativity.

collateral!

assistance during and after the 2008

They too are

fiscal crisis.(11)

virtually removed from the public.

Einsty: If there is anything that can give Gandy: Refusing to deal with numbers

a layman in the sphere of economics the

Gandy: It is a most calming feeling when

rarely serves the interests of the least

courage to express an opinion on the

one sees the goodwill coming out of the

well-off.(7)

nature

Grameen average loan of $ 357.(8)

of

the

alarming

economic

difficulties of the present day; it is the

Einsty: I read recently, that there is

hopeless confusion of opinions among

Einsty: [He raises his pointer finger in

approximately

the experts.(9)

certainty and reinforces each statement]

dollars

in

Hundred

notional

Trillion

I am absolutely convinced that no wealth

derivatives

outstanding, and that the combined

Estry: Oh right… [Pulling out his

in the world can help humanity forward,

gross national product of all countries is a

smartphone again]

One of my senior

even in the hands of the most devoted

meager

in

advisors sent me this recent quote “The

worker. The example of great and pure

Eighty

Five

Trillion

Who truly understands

president, the secretary of state, the

individuals is the only thing that can lead

what these numbers mean? Hopefully,

businessman, the preacher, the vendor,

us to noble thoughts and deeds. Money

lurking in the shadows is a quantum

the spies, the clients and managers – all

only

solution to this looming train wreck.

walking around Wall Street like chickens

irresistibly invites abuse.

with their heads cut off rushing to escape

image Moses, Jesus, or Gandhi armed

comparison!

18

Six

appeals

to

selfishness

and

Can anyone

Vlady: You know who has the REAL

bankruptcy to put more feathers in their

with the money-bags of Carnegie?(9)

problem? The people lending the money!

caps,

Gandy: Here are what I consider the

If you are going to borrow, the rule is:

certificates,

borrow too much and keep making

teaching

excuses why you can’t pay it back

creativity.”(10)

especially with your OWN money!

those air quotes]

W W W. M B E F O RYO U. C O M

|

medals,

diplomas,

honorary

stock by

Seven Social Sins [counting them on

bankrupt

each of his fingers]: politics without

[Making sure to close

principles, wealth without work, pleasure

them

how

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

doctorates to

without conscience, knowledge without MBE BUSINESS MAGAZINE MARCH 2018

character, commerce without morality,

they despise and fear economists, who

Epilogue

science without humanity, and worship

are easily pilloried as other –worldly

Funeral arrangements of the protago-

without sacrifice.(3)

academics

nists:

who

throw

around

big

equations but couldn’t meet a payroll or

Einsty: In ease of body and peace of

punch a time clock if their professional

Gandy: worldly articles in possession at

mind, all the different ranks of life are

future depended on it.

time of death - a spinning wheel, glasses,

nearly upon a level, and the beggar, who

and liberals alike cherish principles of

suns himself by the side of the highway,

economics that are as stupid and inane

possesses that security which kings are

as

fighting for.(12) It was Adam Smith who

flat-earthism.(15)

intelligent

Conservatives

design

and

a pair of leather chappals, dhoti.

Einsty: no funeral, no grave, no marker, ashes spread over a nearby river.

said that, I believe?

Gandy: The whole notion of the free Estry: Even if the days of 1928 and early

Vlady: funeral service held at St. Patrick’

market,

capitalism,

Cathedral in New York City, followed by a

1929 could be brought back again, the

globalization, is a very thin rationale for

burial service in front of a three story

economic situation would be utterly

unmitigated greed by a tiny oligarchic

mausoleum

indefensible on moral grounds.

The

elite. And they have made sure that that

complement of New York’s finest.

greedy scramble for private gain and

ideology is taught in universities across

special privilege, the gambling spirit and

the country.

the ruthless determination to gain wealth

economists,

that

estate outside of Chicago, was laid to

by means fair and foul, the callous

ideology, have been pushed aside, and

rest in a five acre personal burial ground,

indifference to how the other half lived or

become pariahs.

which will be open to the public Monday

at most the throwing of a few crumbs of

ethos of that ideology is really to justify

philanthropy, the bitter exploitation of the

the hoarding of immense amounts of

weak and the brutal suppression of the

wealth by a very tiny percentage of the

(2) The Wealth of Nations by Adam Smith

workers as they attempted to organized

upper ruling class.(16)

(3) Collected Works of Mahatma Gandhi

laissez-faire

And people, especially who

deviate

from

And yet the driving

in defense of the minimum rights, the

controlled

by

a

full

Estry: after a private ceremony at his

through Friday 9am – 5pm.

Publications Division, Ministry of Informa-

cruel assumption that there must always

Vlady: Like our old friend Adam Smith

be a wide gulf between the rich and the

would say [putting on airs] - Civil

(7) Capital in the Twenty-First Century by

poor,

send

government, so far as it is instituted for

Thomas Piketty

unnumbered victims to their doom on the

the security of property, is in reality

(8) Yunus Centre – http://muhammad-

battlefield in defense of vested interests –

instituted for the defense of the rich,

yunus.org

all these and countless other evils are

against the poor, or of those who have

(9)

inherent in the economic order which

some property against those who have

Einstein

held sway in 1929. God forbid that we

none at all.(12) [They are nearly there

(10) United States of Banana by Gianni-

should have any desire to return to that

now…]

na Braschi

the

willingness

to

living hell.(13)

Einsty: [Checking and rechecking that

tion & Broadcasting, Government of India

Ideas and Opinions by Albert

(11)

The Fed’s $ 16 Trillion Bailouts

Under-Reported at www.forbes.com

Gandy: I just don’t trust any of it. Every

he has all of his belongings, keys, and

(12) The Theory of Moral Sentiments by

time I read something about how there’s

hat] I hear AirBnB have been most

Adam Smith

been another ridiculous climb of the Dow

helpful to the budgets and planning of

(13) Individualism and Socialism by Kirby

Jones, there’s a part of me that goes,

many NGOs.

Page

“This can’t be good.” None of this is real

(14)

Starvation

can

be

Character

money. It’s just ideas. When people are

Estry: [Clapping his friend on the back]

getting richer and richer, but they’re not

let’s put a million on the World Series. I

(15) The Soulful Science: What Econo-

actually producing anything, it can’t end

take the Yankees in seven.

mists Really Do and Why It Matters, a

well.(14)

Einsty: People are generally ignorant of

Gandy: Here is our stop. [Snow is still blowing hard as they exit the station]

modern science and they know it. They are even more ignorant of the basic

Vlady: [Doorman opens the limo door as

principles of economics, but they think

they pull into the porte-cochere] First

they know more than they do. Therefore

round is on me!

MBE BUSINESS MAGAZINE MARCH 2018

W W W. M B E F O RYO U. C O M

Building by Louis C K in Vanity Fair 2009

review by Herbert Gintis at www.amazon.com (16) The Pathology of the Super-Rich, Chris Hedges interviewed by Paul Jay

|

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

19

20

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W W W. M B E F O RYO U. C O M

|

of

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W W W. FAC E B O O K . C O M / M B E F O RYO U 7

21

Deluxe NEBS Business Solutions - An Interview with Kyle Campbell the past. That role requires setting

We also have a core product on HR, it’ll

partnerships with important associations

be anywhere from employee engage-

so that we can grow our business while

ment surveys to disciplinary action, all

adding value to your membership. The

the way through to succession planning:

second role is in a sales format, where I

on what does a company want to do with

am a sales manager, meaning I will go to

an employee. It also gives companies a

clients that have anywhere from 10

snapshot on what the training dollars are

employees or more - We cater to a

being spent on in the company and then

clientele that is under the 5000 employ-

allow you to forecast effectively to run

ees mark if it’s one business and have

your business through your most impor-

the discretion on what they’re doing to

tant asset which is your employees.

pay their people, the biggest commodity

RMA. Our reader base is constituent of

in the business.

all sizes of business, including small and

RMA. So, starting off, can you give our readers an introduction about you and your company?

Kyle Campbell. I work for a company called Deluxe Nebs PAYweb. Deluxe is the parent brand which covers checks primarily and business forms. They have branched out into the payroll world knowing that most companies payroll dollars, the check industry is declining, and so, PAYweb is an online payroll solution. We handle over 9,000 clients today in Canada, moving over $100 million in payroll dollars a week. We service clients across the country and we also

service

time

and

attendance

requirements, labor management and HR facilities for companies. But the core product is payroll, from direct deposits to remittances and email paystubs..

I have two roles with the company, one is as a business development manager

RMA. So, now that we know that payroll

medium

is your biggest product, can you tell our

corporations. How can Deluxe Nebs help

readers about some of the other products

the different sizes of businesses or are

Deluxe Nebs offers?

you more specialized to cater to a

W W W. M B E F O RYO U. C O M

|

to

large

specific size?

Kyle

Campbell.

On

a

payroll

perspective, the true partnerships are

Kyle Campbell. Thank you, that is an

time and attendance. Think of time and

awesome question. Our smallest client

attendance from hiring an employee,

has 1 employee. The big thing on a single

scheduling an employee for work, into the

employee company is being compliant,

employee requesting a vacation, follow

we will help them be compliant. For their

through to the employee punching in an

remittance payments to the government,

out whether through a time clock, a

meaning CPP (Canada pension plan),

mobile

employee

payroll taxes including EHT (employer

self-service portal and then, a supervisor

health tax), we handle those on the

will approve those times which flow

client’s perspective. It does help to

directly through to the payroll solution. It’s

facilitate what is a commodity item, you

capturing the granular data on an

have to pay your employees and we can

employee’s experience on a day to day

help you in that regard. What is our sweet

operation of the business, one big one is

spot in terms of size or average client

the statutory holiday calculator, and this

size? That is 29 employees. The smallest

is a big problem for a lot of industry, are

is a single employee client as I just

you calculating the stats correctly? Our

mentioned and the largest would be

systems can help you do that.

2,500 employees. We’ve got in total over

phone

through which I’ve partnered with RMA in

22

enterprises

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

or

an

9,000 clients across Canada and 10 to

MBE BUSINESS MAGAZINE MARCH 2018

15% of those would be a 100-plus

you can get the same person to talk to

company to deal with but I ended up

employee companies.

every time, which is important when it

going back to PAYweb cause I’m an old

comes to people’s payroll dollars, it is a

client and I realized what was important

RMA. Can you shed some light on your

very

every

on the whole sale of this is that you have

connection with Nebs products and the

business, we don’t want you fumbling

to have the customer care and I had it as

US?

around with the software, although it is

an old client, I believed in the product. On

easy

to

a sales perspective I’m selling, I don’t

Kyle Campbell. Nebs is a Canadian

competitiveness, we have a new platform

have a sales background, I have a

cheques,

and

that works, that is not something we take

business background, I just saw the

promotional products company located in

lightly, it has to work. We have the same

value of this product.

Midland, Ontario. They bought PAYweb

level of security involved as in a banking

which was originally a small payroll entity,

institution because of the dollar volume

RMA. Do you have a message for our

things have since changed and PAYweb

we’re moving. But often the customer

readers, potential clients or anyone that

is growing to become a larger entity.

care is the main difference which is often

would be interested in association with

Nebs is still an industry leader in Canada

the hardest thing for a sales person to

Deluxe Payroll?

on providing cheques, whether it be

communicate. What I can speak for is our

personalized stuff or business, the prime

94% retention rate which are world class

Kyle Campbell. Well, it’s simple “just

focus being business of course, the

numbers and our 24% growth rate which

choose us”. I’m kidding, the reality is this,

programs are very strong, especially

are again world class numbers. You

if you’re doing payroll internally, do

through the RMA connection where we

mentioned one of our main competitors

yourself a favor and investigate the

have a lot of shared clients.

in the question and I loved that, I would

outsourcing payroll world. What I think

like to ask back, what are their numbers?

you’ll realize is, whether its myself and

business

forms

important

to

use,

function

that’s

a

for

piece

PAYweb or our competitors, you’ll get an

Deluxe (the US based parent company) is Nebs on a times-ten level. It is a 3.5

RMA. That was a great answer. Let me

understanding on the value of what your

billion dollar company in revenues.

ask you, how did you join this industry

time is. And that is often not looked at

Deluxe brand is buying other suites of

and how has your experience been?

when you look at our fees. Our fees are where they are, they’re very reasonable.

services in the field of business and marketing. Logo Mojo is one of our

Kyle Campbell. Thank you for that

The simple math is this, on a hard cost

businesses which helps produce logos

question. I was a former golf professional.

perspective, if you’re cutting cheques to

for other companies and there is a whole

I managed a club house in the Keswick

your employees, signing those cheques,

suite of other services under the Deluxe

area, I had 35 employees and I was

stuffing envelopes, printing the paystub,

parent brand.

handling my payroll using Quickbooks

getting

some

type

of

software

to

and I realized that was not what I was

calculate that for you, then making your

RMA. How does your company compare

being paid to do. I was being paid to bring

remittances to the government, we’re

with other companies in same region or

money into the company but I was

less expensive.

let’s say, the same industry? What makes

spending time essentially paying money.

you stand out from competitors such as

So I started with Nebs PAYweb and from

RMA. Thank you for your time, I’m sure

ADP?

the moment I did it, I thought to myself

that was a very interesting interview for

that this is a no-brainer, I can’t believe

our readers.

Kyle Campbell. I’ll share that based on

anybody with a payroll doesn’t do this. So

a sales experience. What happens often

I left the industry, I wanted a different

is that we have a competitor come to us

lifestyle. From that moment I actually

for a price quote. In a discovery level we

went to a competitor’s Payroll software

would often be much less expensive, I

and loved it, had a lot of success. Then

can’t guarantee that but having said this,

when I realized and this will come full

that is not usually the main pain point.

circle on the question before: when you

The main pain point is often on a

start to outsource your payroll to another

customer service level, our customer

company it’s not should I do this, it’s who

care is located in Cambridge, Ontario,

should I choose. I went with another

whether you want to talk to Tina or Leslie,

company and I can assure they’re a great

MBE BUSINESS MAGAZINE MARCH 2018

W W W. M B E F O RYO U. C O M

|

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

23

MBE

inc.

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6 Personal Income Tax Changes and Things to Know

1. The tax filing dead line is April 30,

prior year's capital gains, you must apply

income above the small business limit in

2018

that loss against the current year's gains.

the corporation.

2. The date to file your RRSP deadline is

5. Families that include at least one child

• If you anticipate that the cumulative net

March 1, 2018

under 18 will be facing a tax hike of

investment loss (CNIL) rules will affect

3. TFSA limit for 2017 is $5,500 - you to

$2,218 per year.

your ability to claim your remaining

earn tax-free income—i.e., dividends,

6. Income splitting rules are changing for

capital gains exemption, pay yourself

interest, and capital gain. You can also

2018

dividends rather than salary.

make a tax-free withdrawal from your

26

• Dividends, to the extent that the compa-

TFSA whenever you wish. Any amount

Optimal split in Salary-Dividend

ny has a balance in the capital dividend

that you withdrawal from your TFSA is

• Bonuses could be accrued to reduce

account, can be received tax free.

added to your contribution limit on

corporate income to the small business

•

January 1st of the following year.

deduction limit (the federal limit is

available, pay yourself taxable dividends.

4. Defer Capital Gains - You may want to

$500,000).

The incremental tax related to a dividend

hold off until 2018 before selling any

• Accrued bonuses must be paid within

payment is small, if any, because the

investments with accrued capital gains. If

180 days after the corporation’s year end.

dividend refund rate to the corporation is

you sell and realize those gains this year,

• Pay yourself sufficient salary or bonus

33.3% of the dividend paid.

the resulting tax payable must be sent to

to create enough earned income to

• Return paid-up capital, or pay down

the Canada Revenue Agency (CRA) by

entitle you to the maximum RRSP deduc-

shareholder advances, as an alternative

April 30, 2018. On the other hand, if you

tion next year.

to paying taxable dividends or salary.

sell and realize the gains on or after

• Pay yourself sufficient salary or bonus

•

January 1, 2018, your tax bill isn't due

to eliminate or reduce a personal

partner and/or your children to take

until April of 2019. You also reduce the

minimum tax liability.

advantage of income-splitting opportuni-

amount of any 2017 net capital losses

•

ties. Their salaries must be reasonable

that you can apply to prior tax years if you

increase provincial payroll tax.

realize capital gains in 2017. Before you

• The eligible dividend rules may create a

can apply a net capital loss against a

tax deferral advantage when retaining

W W W. M B E F O RYO U. C O M

|

Payment of salary or bonus may

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

If the company has refundable tax

Consider employing your spouse or

for the work they perform.

MBE BUSINESS MAGAZINE MARCH 2018

13 Skills Every Entrepreneur Needs to Master in 2018 to

Courtesy: RYAN ROBINSON

bad

when

communication

lacks

purpose, clarity and impact. In fact, effective communication can revolutionize an idea, breathe new life into a product or brand.

Steve Jobs wasn’t only a design and creative genius, he was also a powerful communicator. Take a moment to revisit his keynote speeches and marketing tag lines—you’ll understand very quickly how he turned Apple into one of the world’s most valuable companies in the world.

2. Empathy The ability to genuinely connect, understand and empathize with your customers is critical to establishing and growing your audience. In the beginning, empathy will help you assess your audience’s Most entrepreneurs and motivated profes-

skill-building goals that'll ultimately help

challenges, identify their pain points and

sionals know the importance of investing

you become more successful in your

gauge whether or not they will willingly

in themselves—building valuable skills

business. Whether it's setting aside time

pay for your solutions. This is critical

and improving their strengths over time.

to improve on your weaknesses, or hire a

because according to research, lack of

By now, many business owners have

coach to help you push into a new

market empathy is the leading factor that

made their business-related plans for

playing

your

causes startups to fail. Your customers

what

strengths—investing in your skills is

know whether or not you truly care about

never a bad move.

them. When you choose to show empa-

they

2018.Their

want

to

accomplish

new

roadmaps

in

include

field

with

one

of

growth targets to achieve, products to

thy with their difficulties, challenges, and

launch, new markets to enter, events to

It's time to choose courses, buy books,

unique situations, you unlock a complete-

participate in and relationships to build.

get a mentor and start opening your

ly different context within your relation-

mind, because here are the top 13 skills

ship with them—one that's based around

If you have these types of clear targets

entrepreneurs will need to master in

helping them solve their problems rather

and milestones built into your plan for the

2018:

than making sure you get paid.

1. Communication

3. Personal Branding

Your business can quickly go from good

Everything’s moving towards the gig

year, that's a great start.

However, it's equally important to set

MBE BUSINESS MAGAZINE MARCH 2018

W W W. M B E F O RYO U. C O M

|

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

27

economy where entrepreneurs, freelanc-

finances is key to success both in your

support, your network of people is your

ers and even career professionals now

business and in your personal life. Lack

most valuable resource.

jump

and

of the ability to manage finances exposes

employers faster and more frequently

you to the risk of becoming unsustaina-

10. Stress Management

than ever before.

ble, which often leads to bankruptcy,

Nothing worth pursuing in life is easy. So,

regret and going back to a full-time job.

expect

That means tenure hardly matters, and

Develop

prudence,

struggles and stress. The key to staying

the new currency is your personal

especially when it comes to purchases

afloat and winning your game is to

brand—the overarching message about

for personal and business purposes.

manage stress and re-channel it towards

between

ideas,

startups

discipline

and

yourself, as gleaned from your online

of

disappointment,

a positive outcome. Whether you do that

presence, professional reputation, circle

7. Persuasive Writing

of influence and the trust you command

While

images,

mindset, or through prayer and medita-

from peers, followers, customers, employ-

infographics and hi-resolution videos are

tion, stress management will keep both

ers and general public. You wouldn’t want

becoming the staple content medium for

your

to enter the market without a strong

most social media channels, written

excellent condition.

personal brand, and you definitely can't

communication still reigns king when it

afford to have a negative online reputa-

comes to highlighting your thought leader-

11. Testing and Experimentation

tion.

ship, crafting compelling copy for sales

You won't know if you never try. That’s the

pages and inspiring people to take

rule of thumb when it comes to product

4. Strategy Formulation

action. Without persuasive writing skills,

launches, market research and pivoting

With countless commitments and distrac-

you won’t stand out from other skillful and

to new business models. Conducting

tions

wanting

monopolize

content

by being more organized, changing your like

business

and

your

health

in

our

media savvy professionals. Moreover,

regular small experiments and insightful

ever-shortening attention spans, the

you’ll need excellent writing skills for

tests can lead to huge new break-

knack for planning—from simple daily

email marketing, blog posts, on-page

throughs for your business.

checklists

copy, business proposals and more.

to

to

visual

long-term

strategic

12. Hiring and Talent Sourcing

decision-making—has become indispensable to career and business survival.

8. Sales

Because you can’t do it alone, you’ll

After all is said and done, the one skill

eventually need people to help you

In 2018, you must learn the ability to

that keeps the lights on in your business

achieve your goals. For that, you’ll need

strategize for achieving long-term goals.

is sales. A company that can’t sell its

the ability to identify the right new hires.

Start by breaking down big goals into

products or services is quickly going out

Not just anyone should make the cut and

small, incremental wins that lead to major

of business. Regardless of your craft,

you shouldn’t settle for less than what

successes over time.

even artists, software developers, writers

your business needs. If you’re not careful,

and just about everyone needs selling

you’ll end up with a new hire that drains

5. Authenticity

skills to get by in the business world. If

your energy and budget without generat-

While technically not a hard skill and

you need funding, you have to sell your

ing enough value in return.

more of a soft skill, authenticity has

idea to investors. Whether you’re a job

become a minimum requisite for provid-

applicant or hoping to close a new

13. Sharing and Collaboration

ing value and achieving excellence in

freelance client, you simply have to sell

The willingness, commitment, and skill to

today's world of business, especially

yourself.

both regularly and effectively share your

among millennials and across social

28

episodes

work will get you closer to achieving your

media channels. Being labeled disingenu-

9. Relationship Building

goals. It’s no accident that information

ous isn't something you'll be able to

In our highly connected world, lone

sharing, crowd-funding and open source

recover from anytime soon. Take every

wolves are the top candidates for extinc-

are key terms describing pillars of the

opportunity you can to connect with your

tion. In the new economy where social

new economy. Android, Wikipedia and

audience and show that you're genuinely

currency is the standard by which your

Kickstarter are just a few examples of

in the game to help.

value is assessed, you need people to

how sharing and collaboration have

make

created industry-changing products and

progress.

From

offering

up

6. Financial Management

referrals, to giving endorsements, recom-

Knowing how to manage and grow your

mendations,

W W W. M B E F O RYO U. C O M

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inspiration

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

and

services.

moral

MBE BUSINESS MAGAZINE MARCH 2018

29

Which Classic Management Theorist Are You?

Courtesy: SAMMI CARAMELA B2B Staff Writer

There are many styles of management,

established by Frederick Taylor and

one your practices match up with. Track

and one isn't necessarily better than the

others in the early 1900s.

your answers and find your results below.

theories about how to manage people,

Based on the philosophies of four

many modern leaders still align with the

well-known management theorists and

1. What is your overall outlook on management?

classic

created this quiz to help you see which

A. Managers should value efficiency

others. Although there are numerous

30

management

W W W. M B E F O RYO U. C O M

theories

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W W W. FAC E B O O K . C O M / M B E F O RYO U 7

MBE BUSINESS MAGAZINE MARCH 2018

above all else.

team lunch.

rewarded for improved productivity. Learn

B. Managers should control and plan

C. By not firing them.

more about Taylor's management style

every process.

D. By vocalizing your gratitude for the

here.

C. Managers should ensure organization-

little things.

Mostly B's

al hierarchy is respected and no lines are blurred.

D. Managers should always acknowledge and show appreciation for their employees.

2. An employee approaches you with a pitch. What is your initial reaction?

6. Someone interviews for a position at your company. While they are a highly qualiďŹ ed, well-rounded candidate, they lack the speciďŹ c amount of experience that is recommended for the role.

What do you tell them?

You are most like Henri Fayol. To you, a

A. That they must endure training so they

management style here.

manager should control, plan and schedule every part of their team's processes, and make sure all the necessary resources

are

available.

teamwork

You

under

encourage

management's

commands. Learn more about Fayol's

A. To calculate the most efficient way to

can be as efficient as the other employ-

run with the pitch, if it's a competent plan

ees.

Mostly C's

to begin with.

B. That they must be willing to work on a

You don't have time for nonsense, much

B. To take control of the plan and sched-

tight schedule and adjust quickly to any

like Max Weber. You think that employees

ule out tasks accordingly.

changes.

are assigned roles for a reason and that

C. To scold the employee for crossing

C. That they do not meet the exact qualifi-

they should never cross boundaries. As a

their designated role.

cations.

manager, you believe you're responsible

D. To praise your employee for thinking

D. That they would make a great addition

for keeping tabs on your workers and

outside of the box and having the

to the team.

everything they do, and that only the most qualified employees should be

courage to propose an original idea.

3. What does an ideal employee look like to you?

7. An employee misses a deadline on a project. What do you do?

A. Reprimand them and discuss the most

hired.

Learn

more

about

Weber's

management style here.

A. Organized, resourceful and agile.

effective solution.

Mostly D's

B. Cooperative, productive and eager to

B. Plan a meeting to discuss why they

You're a lot like Elton Mayo. You believe

learn.

missed the deadline, and how they can

that employees are more motivated by

C. Humble, mindful and loyal.

reach it in a timely manner.

social rewards than monetary rewards,

D. Supportive, receptive and passionate.

C. Give them a warning and keep a

and you make certain to vocalize your

record of how often this is an issue for

appreciation. You don't let any of your

4. A worker calls in sick. What do you do?

them.

workers feel undervalued, even in just the

D. Assure them that it's all right and you

little things they do to help the company.

A. Ask them when they think they will be

appreciate their effort.

If any employees share traits, you leverage their strengths by grouping

back, and figure out which of their projects need immediate attention while

Results

them together to encourage collaboration

they're away.

Calculate the number of A's, B's, C's and

and individual success. Learn more

B. Send them any missed work and

D's you answered, and refer to the results

about Mayo's management style here.

delegate any timely tasks to other employ-

below.

ees.

If you got:

A mix of two or more You are a well-rounded leader who

C. Check your records of their previous absences to keep tabs on them.

Mostly A's

values their employees and their compa-

D. Allow them the proper time to recover.

Your managing style is most like Freder-

ny's success equally. However, there's

ick Taylor's. You believe that the work

always room for improvement. If you want

5. How do you show appreciation to your team?

process should be broken down into

to be an even better manager.

A. By rewarding them when they're most

efficient method possible for completing

productive.

a particular job. You train your employees

B. By scheduling and treating them to a

accordingly and believe they should be

MBE BUSINESS MAGAZINE MARCH 2018

small subtasks to determine the most

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31

Want to Make More Money? Marry the Right Person

Courtesy: JEFF HADEN

Lots of things matter where your job

considered:

promotion (even after factoring in the

satisfaction, earning power, and the

Your spouse.

participants' level of conscientiousness)

success of your career are concerned.

Researchers at Washington University in

for both sexes.

Your

your

St. Louis found that people with relatively

education, the industry you've chosen,

prudent and reliable partners tend to

According

and macroeconomics.

perform better at work, earning more

"conscientious" partners perform more

promotions, making more money, and

household tasks, exhibit more pragmatic

feeling more satisfied with their jobs.

behaviors that their spouses are likely to

boss

matters. So

does

And luck. Luck definitely plays a part.

to

the

researchers,

emulate, and promote a more satisfying

32

But while those are all important factors

That's true for men and women. "Partner

home life... all of which enables their

in your career -- and your earning power

conscientiousness" predicted future job

spouse to focus more on work.

-- here's one factor you probably haven't

satisfaction, income, and likelihood of

W W W. M B E F O RYO U. C O M

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MBE BUSINESS MAGAZINE MARCH 2018

As one researcher said, "These results demonstrate

that

the

she can just be home.

conscientiousness and prudence. As the

dispositional

researchers

say,

"Marrying

a

characteristics of the person one marries

So, while she's still considerably more

conscientious partner could at first sound

influence important aspects of one's

conscientious and organized than I am,

like a recipe for a rigid and lackluster

professional life." (Or, in non-researcher

she's definitely rubbed off on me in a very

lifestyle."

lingo, a good partner sets a good

positive way.

example and makes it possible for you to be an even better you.)

Nor am I suggesting you end your Which of course makes sense: as Jim

relationship if you feel your partner is

Rohn (and others) likes to say, we are the

lacking in those areas. But it does appear

I know that's true for me. My wife is the

average of the five people we spend the

that having a conscientious and prudent

most organized person I know. She

most time with -- and that's particularly

partner is part of the recipe for a better

juggles family, multiple jobs, multiple

true where our significant others are

and more rewarding career.

interests...

concerned. Bad habits rub off. Poor

she's

a

goal-achieving

machine.

tendencies rub off. We all know that.

For a while her "conscientiousness" got

But great habits and great tendencies rub

about what you can do to be more

on my nerves until I realized the reason it

off too.

supportive of your significant other.

So here's what you can do. Instead of expecting your partner to change, think

bugged me was because her level of

Maybe you can take on managing

focus and drive implicitly challenged my

Plus,

inherent laziness. I finally realized the

organized and keeps the household

best way to get more done, something

trains running on time that frees the other

we all want to do, is to actually get more

up to focus more on work. (In a perfect

Since the best way to lead is to lead by

done -- and she definitely helps me do

world both would more or less equally

example, in time you may find that you

that.

share train-engineer duties so that both

and your significant other make a great,

can better focus on their careers,

mutually supportive team, each of you

And I try to do the same for her. Since my

whether those careers are inside or

genuinely, and actively, supporting each

daily commute is two flights of stairs, I

outside the home.)

other... and supporting each other's goals

if

one

person

is

extremely

take care of most of the household stuff:

finances, or take on more household chores or schedules.

and dreams.

laundry, groceries, cleaning (I don't do all

Of course I'm not recommending you

the cleaning but I make sure it gets

choose your significant other solely on

You don't need research to tell you that

done), etc, so when she comes home

the

kind of relationship would be awesome.

MBE BUSINESS MAGAZINE MARCH 2018

basis

of

criteria

like

W W W. M B E F O RYO U. C O M

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33

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35

The Future of Social Media Marketing

Social

media,

like

technology,

is

new ones. Doing so will prepare your

Wish. "They like buying it because it feels

everchanging. The industry evolves every

company

marketing

like a TV-buying experience – it's familiar

day, and it can be difficult for companies

strategies and set you apart from other

and therefore more brands/advertisers

to keep up. However, digital marketing is

businesses. Here's what the future of

want to be a part of it."

crucial for the ongoing success of

social media marketing looks like.

for

competitive

businesses.

Video also personalizes user experience,

Video

helping you connect with your consumers

"Social media has undoubtedly become

Video is a growing marketing strategy

on a more relevant level, said McGowan.

a critical platform for marketers," said E.J.

that fares well on social media. Consum-

McGowan, vice president and managing

ers would much rather watch a short clip

"In their easily digestible format, videos

director of Campaigner. According to a

than read paragraphs of text, especially

serve as an excellent way to convey a

digital marketing forecast survey by

while browsing social platforms.

brand's message in a creative and

Campaigner, 73 percent of digital marketers believe it was a top strategy in 2017.

36

Courtesy: SAMMI CARAMELA B2B Staff Writer

interactive way," McGowan added. "As a "Video creates a longer lasting engage-

result, social networks and other media

ment and is generally more familiar to

have made it easier for individuals to

It's important to leverage these trends as

advertisers,"

consume and broadcast video. As video

they're occurring and to anticipate any

founder and creative director of BigEyed-

W W W. M B E F O RYO U. C O M

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said

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

Ian

Wishingrad,

continues to grow at a prodigious pace,

MBE BUSINESS MAGAZINE MARCH 2018

marketers must learn to adopt this disrup-

new, the benefits have gradually proved

willing to invest in, which they ranked as

tive technology or risk falling behind to

effective, and its implementation has only

so:

competition."

become even more seamless with new

• Facebook (48 percent)

technology," McGowan said.

• Twitter (12 percent)

To attract and retain attention, you can

• LinkedIn (11 percent)

implement video on your business's

The idea is to combine marketing

• Instagram (8 percent)

website,

or

strategies to impact a broader audience.

• Google+ (2 percent)

Snapchat, but recognize which integra-

For instance, you can broadcast your

• Snapchat (1 percent)

tions work well and which do not. Don't

Twitter feed on the side bar of your

expect as much success with video

website, or include a video of your

The remaining 18 percent do not plan on

marketing on LinkedIn as you would on

brand's mission on your company's

investing in social media.

more informal platforms.

Facebook page.

Endorsements

The most crucial integration this year,

different from the next and is intended for

A popular way for companies to promote

however, is social media and email, said

different

their brands is to get someone else to do

McGowan.

Instagram don't have the same level of

Facebook,

Instagram

It's important to note that each channel is purposes.

Snapchat

and

broad search functionality that Facebook

it for them. These people are often well-known personalities or even celebri-

"When leveraged correctly, social media

does, and are geared more toward friend-

ties sponsored to endorse a business's

and email marketing can have a synergis-

ly connections than professional ones,

products or services, often on Instagram,

tic relationship for brands, with social

said McGowan. But this doesn't mean

Facebook, Snapchat and other social

media driving email subscriptions and

you should write them off entirely.

media.

emails bringing more followers to social channels," McGowan said.

"Marketers can leverage these social networking sites in 2018 by crafting

While you might think that you'll find more success with more renowned endorsers,

Marketers should coordinate the timing

media campaigns that highlight the

statistics prove otherwise. Companies

and content of posts and emails, and

strengths of each site," said McGowan.

experience a higher level of sales when

ensure congruent messages are being

"For instance, video may fare very well on

they sponsor individuals with a smaller,

sent across all channels, McGowan

Facebook; however, marketers should

yet notable, following.

added. "This will, in turn, maximize reach

pivot back to text content when launching

across the customer's journey."

campaigns on LinkedIn."

more relevant consumers than celebri-

Social media platforms

Reum suggests keeping up with platform

ties, whose audiences are primarily

The Campaigner survey outlined which

innovations

attracted by their fame. To this end,

sites marketers would most likely be

incremental changes.

Typically, lesser known influencers attract and

priorities,

and

any

Courtney Reum, co-author of "Shortcut Your Startup" (Gallery/Jeter Publishing, 2018) and co-founder of brand development and investment firm M13, advised shifting endorsements to these micro-influencers to personalize the experience for potential customers.

Social media & email marketing integration According to McGowan, one trend on the horizon is social media integration, which leverages two or more media or marketing tactics at once.

"While the concept itself isn't entirely

MBE BUSINESS MAGAZINE MARCH 2018

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37

The New Role of Millennial Leaders

Courtesy:

BY ETHAN SPIELMAN, Business News Daily Contributing Writer passes not only individual career aspirations but the overall success of a business. To roughly three-quarters of respondents,

a

successful

business

"should be flexible and fluid in the face of volatile working environments and not enforce a rigid structure on employees" and "will need to support employees outside of work."

to

advance in their careers. Leadership will

2. Set clear boundaries around technology.

develop their up-and-coming leaders will

take on a new form, which tomorrow's

With the ubiquity of mobile technology,

find no shortage of advice. Many discus-

leaders are in the process of defining.

many workers never truly leave the office.

sions about millennials in the workforce

The millennial leader will not be the "hero

Fifty percent of millennials surveyed feel

treat the present situation like an unprece-

CEO" of the 20th century. Rather than

the pressure to be "always available." As

dented emergency requiring a survival

taking a detached, top-down approach,

digital natives, millennials are uniquely

guide. However, a recent American

tomorrow's CEOs will foster a balanced

equipped to establish best practices for

Express survey, Redefining the C-Suite:

power structure, supporting workplaces

the use of technology in the workplace.

Business the Millennial Way, looks to the

that value fairness, integrity, openness,

This can include restricting the use of

future with a decidedly more optimistic

teamwork and empathy.

email and other digital communication

Managers

wondering

how

best

tone. The survey findings identify core

channels to office hours.

millennial values of creativity, autonomy

If you're a millennial hoping to secure a

and reciprocity as foundational to the

place in the C-suite, whatever it may look

3. Emphasize purpose-driven work.

future of business leadership.

like, here are some tips based on the

Sixty-eight percent of American millenni-

findings of the survey.

als surveyed "want to be known for

American Express' research questioned

making a positive difference in the world,"

whether millennials necessarily aspire to

1. Put employee well-being ďŹ rst.

and 81 percent say that "a successful

executive roles as previous generations

Millennials care about feeling fulfilled in

business will have a genuine purpose

have. The answer is a complicated yes.

their work, and fulfillment goes beyond a

that resonates with people." Aspiring

Seven in 10 American millennial respond-

paycheck or bottom line. A majority of

leaders should foreground corporate

ents said a C-suite role is attractive to

survey respondent defined success as

responsibility and create a standard of

them, but more than a third believe that

enjoying the work they do (62 percent)

positive change, rather than simply follow-

within 10 years, "the CEO role will no

and also having a good work-life balance

ing regulations and minimizing negative

longer be relevant in its current format."

(58 percent) – and millennial leaders will

impact relative to your competitors. Nowa-

try to engender these forms of success in

days, the public is savvy and often

others.

cynical. They can easily sniff out the

With that in mind, it's perhaps most accurate to say executive roles will evolve rather than disappear as millennials

38

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difference between doing good and good This shifting definition of success encom-

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

PR. Make sure you can too.

MBE BUSINESS MAGAZINE MARCH 2018

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Tech Skills Can Make Your Liberal Arts Resume Stand Out

If you recently graduated with a degree in

afraid to step out of your comfort zone. In

lots of experienced professionals teach

Communications, Marketing, English, or

this day and age, the more you know, the

themselves office technology on the job,

another popular but somewhat broad

more valuable you are.

but a surprising number of successful

area of study, you might feel lost as to

people still struggle with basic tasks in

the crowd. While having a degree and

Standard ofďŹ ce should know

impressive work experience is ideal,

A surprising number of college graduates

One reason standard office technology is

building some tech skills is an excellent

don't know how to use basic office

overlooked is that people tend to think

way to immediately bolster your resume,

technology,

who

that office suites aren't very powerful, but

even if you're just entering the workforce.

currently

management

that's not the case. There are far more

how to make your resume stand out from

40

Courtesy: MONA BUSHNELL B2B Tech Writer

and hold

tech

many upper

everyone

people

broadly used products.

positions in companies graduated long

features baked into these programs than

The tech you choose to learn should

enough ago that they didn't learn much

you might realize, and it's worth exploring

reflect your career goals, but don't be

technology in school, either. Of course,

them to find out what you're missing.

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MBE BUSINESS MAGAZINE MARCH 2018

Sure, you may know how to open an

with relative ease.

Excel file and use SUM to add up a

While many businesses use alternatives

column of numbers, but do you know how

WordPress is a great option for learning a

to the products listed here, these applica-

create a table that can be sorted, use

CMS; it's available for free and has so

tions are among the most popular

filters or create powerful pivot tables?

many basic and advanced features. It's

choices for SMBs, and are therefore a

Likewise, everyone knows how to create

relatively easy to start using WordPress,

good place for beginners to start.

a document in Word, but few know how to

and if you're moderately tech savvy, you

do a mail merge, which allows you to

shouldn't have any trouble choosing

Hootsuite: Hootsuite is a popular

custom address hundreds (or thousands)

templates, creating content, embedding

product that allows subscribed users to

of letters with a few clicks.

media, adding tags and categories, and

connect 20 social media profiles to one

setting up site menus.

account and then manage them all

By mastering the staples of office technol-

directly in Hootsuite (including posting,

ogy, you can seriously boost your resume

Like any system, you can dig in as deep

responding to messages, auto content

and become the go-to person for trouble-

as you want. Upgrade to a paid version

scheduling, etc.). This system, and

shooting and getting things done. If

and you can delve into adding plugins

others like it, has built-in analytics so you

you're not sure where to start, begin with

and widgets, create a dev site for testing,

can track the efficacy of social media

these business standbys:

use the analytics dashboard, and even

campaigns and overall visibility over time.

• Word

hone your HTML and CSS skills to do

Canva: This super user-friendly tool

• Excel

some custom work on your site. Other

makes it easy to make well-designed

• OneNote

popular CMS products include Weebly,

social media posts, even if you have zero

• Outlook

Wix and Squarespace.

Photoshop or graphic design skills. The

• G-Suite

photo editor is intuitive, the font catalog is

Social media

comprehensive, and it's free to sign up as

Content management

Having a curated presence on social

an individual (business subscriptions

If you play any role in content creation,

media is great, but understanding the

cost money, though). Tools like Canva are

you'll need to learn how to use a CMS.

types of tools businesses use to manage

great to familiarize yourself with because

There are many different CMS solutions,

social media is even better. SaaS

they're used broadly by small businesses

but it's not necessary to master all of

solutions (software as a service) and

that may not have a dedicated design or

them. If you learn how one CMS works,

plugins make maintaining an online

photography department.

you should be able to use other products

business presence much easier.

MBE BUSINESS MAGAZINE MARCH 2018

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42

43

44

45

Projection Mapping: What Is It and Why Businesses Love It

Courtesy: JOANNA FURLONG

quins. Clients can now take on 360-degree dome projection, create immersive theatrical experiences, deliver show-stopping concert experiences, and deliver far more

memorable

impressions

than

traditional forms of media.

The nuts and bolts of projection mapping Projection mapping is no light expense, however. Activations can easily range In an effort to connect with your heart,

ers into an experience," explained Paul

from $150,000 on the lower end to more

mind, and wallet, big brands are working

Whitney, executive producer at blueme-

than $1 million. This takes into account

hard so that every minute of your day is

dia, a Tempe, Arizona-based media

the creative gurus, engineers, on-site

jampacked with ads and multimedia

company that specializes in experiential

resources and logistics it takes to pull it

touch points. One marketing tactic in their

activations for some of the world's largest

off flawlessly.

toolbox aims to create emotional and

brands. "And research has shown that

Also, plan for some lead time: eight to 14

long-lasting impressions around events.

millennials, in particular, would rather

weeks, depending on the experience.

invest in an experience than a product."

From sold out concerts to museums,

Enterprises are willing to pay for the

some events are more memorable than

When projection mapping first kicked off,

experience when they've amassed the

others – perhaps due to stunning graph-

it was limited to flat walls. Today, compa-

participants, social media followers and

ics, 3D or 4D experiences or interactive

nies that use it – often enterprises, but

brand recognition that make the ROI

installations you enjoyed there. These

not exclusively – can think far bigger and

possible. They rely heavily on social

remarkable experiences may have been

more creatively. They're no longer limited

media to piggyback on the event experi-

the result of projection mapping.

to structures or specific materials.

ence, creating massive buzz that reach-

What is projection mapping?

"Today, we have more flexibility than ever.

Projection mapping is a video projection

The technology has grown tenfold. Back

"Activations

technology where video is mapped onto

in the day, many of the things we did were

semipermanent," Whitney

a surface, turning common objects –

not possible, but [modern] software

brands will get 10 times more media

buildings, runways, stages, even water –

allows us to do cool things," Whitney

when they create these immersive experi-

into interactive displays. These surfaces

said.

ences."

projected onto a surface, playing off of

For example, Whitney mentioned a use

Whitney has spearheaded projection

the surface's shape and textures to

case for a fashion show: Rather than

mapping experiences from the Super

create a delightful experience of light and

using 30 mannequins with 30 outfits,

Bowl to the famous Roosevelt Hotel in

illusion.

projection mapping could be leveraged to

Hollywood to a life-sized Noah's Ark that

"Projection mapping immerses consum-

show a variety outfits on two manne-

just launched in Kentucky.

es far beyond the event location. can

be

permanent

or

said. "But

become a canvas, with graphics being

46

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Commandments of Running a Successful Business With Your Spouse Courtesy: DAVID AND CARRIE MCKEEGAN

new

customer

then hold each other

Don’t assume that because you are

accountable. In our

running the company together you’ll each

particular case, we

have the same experiences day-to-day.

each own a specific

Focus your commentary not on the

KPI

perfor-

particular subject but on how your

mance indicator) for

spouse is feeling about it. Try to act as if

the business. David

they've come home from work and you

staffs our account-

really don't know how their day went and

ant

(key

and

let them talk about it. Be supportive and

ensures each one is

don’t always try to fix their problems --

performing

team

the

sometimes we all just need to vent.

highest level while

Lastly, don't talk about work all evening or

Carrie focuses on

weekend. This may be the hardest, but

acquisition

at

numbers.

While either person can and should input

unique set of challenges but running your

on approach and strategy, there is no

4. Create your own space

business jointly with your spouse can

question on who makes the final call.

Have your own working space and

take that to a whole different level. Can

routine. Just because you work together

this be a successful venture both person-

2. Setting work (and personal) hours

doesn’t mean you have to be together all

ally and professionally? Absolutely. But it

Create

(and

day long -- that could be a recipe for

must be done with a great deal of care.

non-work hours) as well as explicit

disaster in the long run. In the beginning,

meeting times to discuss the larger

we had an office and sat next to each

Here are the five commandments you

business metrics. When we first started

other, chatting each time something

need to follow:

out, we talked about business nonstop.

came up. Over the last five years, we've

specific

work

hours

But now we have a meeting each Friday

developed our own rhythm and routine

1. Division of labor

where we do the "week in review’" and

and surprisingly enough, don't interact

In your personal lives, you may have a

brainstorm areas that need a bit more

much during the work day. While that may

very casual division of labor (say, one

focus and attention. This is also the time

seem odd, it helps us stay focused on our

cooks dinner and the other helps with

to go through our specific to-do lists for

specific tasks and responsibilities and is

homework), but it’s critical that you don’t

each other. While we obviously talk

ultimately more productive for both of us.

let that stretch into your business life.

throughout

Having specific roles and responsibilities

happening, we save important conversa-

5. Reap the rewards

is key and you must ensure your team

tions, such as the strategic marketing

Appreciate your unique relationship. The

members

plan, for our meeting. We never discuss it

entrepreneurial lifestyle can be intense

over dinner or while bathing the kids!

and having someone to share it with

know

who

the

ultimate

decision-maker is to keep productivity

the

week

about

what’s

flowing.

48

most important, thing to do.

Being an entrepreneur comes with a

helps make it more manageable but also rewarding -- sharing your passion for the

As owners and spouses, you must be

3. Pretend you aren’t working together

steadfast when you divide the duties and

Ask your partner how their day went.

powerful.

W W W. M B E F O RYO U. C O M

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W W W. FAC E B O O K . C O M / M B E F O RYO U 7

business with the one you love can be

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51

How to Plan a Corporate Event

Courtesy: SAMMI CARAMELA B2B Staff Writer

Being active in your industry is critical to

meaningful connections made through

to attendance." Book a venue in a conven-

success, especially for small businesses.

in-person communication."

ient area with a vibrant atmosphere so

To build lasting relationships with consum-

attendees feel comfortable and will to

ers, you need to get more personal than

Hosting a corporate affair allows you to

an email or social media connection.

connect with current clients and attract

make the commute.

future ones. Here are some tips on how

Be sure to involve the local community as

"Events provide businesses a personal

to plan an event that your customers

well, said Gina Argento, president and

way to build relationships with their target

won't soon forget.

CEO of Broadway Stages.

nition and loyalty," added Myke Nahor-

Choose an appropriate location

"We always use local vendors for

niak, co-founder and CEO of Localist.

According

vice

catering needs, various rentals and many

"LinkedIn messages, Facebook status

president of marketing and business

other crucial aspects to planning a

updates and tweets cannot replace the

development at enVista, "location is key

business event," Argento said. "By doing

audiences [as well as] build brand recog-

52

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to

J.J.

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

Schambow,

MBE BUSINESS MAGAZINE MARCH 2018

this, we are supporting the local commu-

trying

nity and giving them the opportunity to

exclusive for the first time."

something

new,

thrilling,

or

several long breaks and opportunities to network

network and expand their businesses."

with

clients,

partners

and

prospects."

Understand the purpose of your event

Invest in the right areas Hosting a corporate event requires a big

Additionally, don't skimp on food or

Once you decide you want to host

budget, and knowing where to invest

beverages. You want to treat your

something, your first step is to determine

most of your money is essential. If you

audience like the valuable consumers

what kind of event will resonate with your

spend more money on fancy decorations

that they are and build connections with

intended audience.

than you do on a skilled tech crew or

them through respect and consideration.

personable speakers, your event will be For example, coordinating a client event

Promote your event

lacking.

Of course, if people don't know about

with an industry expert, such as a guest

your event, no one will show up.

speaker, can position your company as a

"Choosing an A/V and technology team

trusted adviser instead of just a vendor,

can make or break an event, so we

said Heather Monahan, founder of #Boss-

always put a focus on hiring an experi-

"In today's digital age, a variety of promo-

inHeels, a career mentoring group.

enced firm to manage live presentations

tional methods are required to generate

‌ breakout session technology and

attendance," said Schambow. "We typical-

Schambow stated that its best to focus

photography, pre and post event," said

ly start by emailing our database, placing

on peer-to-peer learning with client

Schambow.

ads in industry enewsletters, add our

panels,

keynotes,

roundtables

event to industry listings and directories,

and She also noted best to provide your sales

and encourage our sales teams to

team with the registration list so they can

promote [our conference] when visiting

"Always offer up opportunities for attend-

schedule

clients or partners on-site."

ees to do something fun, memorable and

meeting spaces during the conference.

breakout session speakers.

appointments

and

private

From there, promote on your social

entertaining that they wouldn’t typically do anywhere or anytime else," she said.

"People do business with people they like

media and allow your team to spread the

"This might include hearing from a

and trust," Schambow said. "We have

word.

famous speaker, comedian or band;

found it’s very important throughout the

playing on an incredible golf course; or

conference to strategically weave in

MBE BUSINESS MAGAZINE MARCH 2018

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W W W. FAC E B O O K . C O M / M B E F O RYO U 7

53

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Think Like a Customer: How customer insights can help drive your business.

In business, it’s all too easy to focus on

entering the market to help retailers gain

While any tool that provides customer

the bottom line and gradually lose touch

valuable data and insights from their

insights is clearly beneficial, you also

with the ever changing and developing

customers in seconds.

need to be in a position to take action on

needs of your customers. Although 72%

your learnings. This can be tricky to do,

of businesses say that improving their

TruRating captures consumer opinion as

especially if you are a busy business

customer experience is their top priority,

an

asking

owner with a hundred things on your

it’s common to see new strategies for

customers feedback questions on the

plate at any given time. SAS found that

innovation sidelined by day to day needs.

payment terminal. A question appears

only 23% of companies were able to

This can be a huge mistake, especially in

on the terminal screen and consumers

integrate customer insights in an effective

a market like Canada, where the majority

can ‘rate’ an experience from 0-9 in

manner, in real-time.

of customers are known to be ‘silent

seconds, before continuing to payment

switchers’ – those who won’t necessarily

as usual.

Which means valuable

To get you moving in the right direction,

complain, but will simply stop using your

customer data, collected on a daily basis,

here’s four examples of how customer

business in cases of poor service.

to help manage and focus on the key

insight can drive better business, as

areas of your business, as informed by

learnt from the 15 million validated

genuine customer experiences.

ratings TruRating has collected

The good news is, that new technology is

MBE BUSINESS MAGAZINE MARCH 2018

experience

happens,

by

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55

worldwide:

just one. The impact? Over a month the

measurable way for customers to let you

program saw a 11% week on week

know what they’re thinking, every time

increase in sales.

they engage with you, can be just as important as quickly responding to the

2: Better value doesn’t just mean better prices

unfortunate case of a negative online review.

Only a third of customers believe they're The obvious solution one might think, is

4. It’s hard to please all the people all the time…

to maintain competitive prices at all

While you’re no doubt always looking to

times.

offer the best customer experience, 18%

getting great value from their purchases.

But what about all the other

factors at play here?

The value

of

customers

in

retail

still

leave

proposition of good service in itself, can

disappointed. This might initially seem

make actual cost less important.

If a

disheartening, but looked at from another

restaurant has slightly more expensive

light, it’s easy to frame this as an

prices than local competitors, but far

opportunity. By turning those customers

outshines the rest when it comes to

who qualify as ‘disappointed’ into ‘fans’

service,

food,

there’s a potential to drive a revenue

customers are much more likely to think

increase of up to 34%. You know your

their dollars are well spent. This may

business best, and you likely know your

seem obvious, but it’s important to

shortcomings as well as your strengths.

remember ‘value’ and ‘experience’ are

Focus on driving improvement that is

made up of many things – which part of

likely to have a tangible income on your

your offer are you truly proud of? Where

overall customer experience, and you’ll

might there be room for improvements?

soon see the results in your revenues.

Customer experience will continue to be

Whilst a staggering 1 in 10 retail

3. Customers expect more from their experiences

customers are disappointed by the

Customers who are impressed by their

should be. What we must remember is

service they've received, those who were

overall in-store experience spend a

that you don’t have to go it alone, there

impressed by the customer service spent

whopping 43% more (on average) than

are many services which can help you

10% more on average per transaction.

those who are disappointed. Get on top

track customer experience and help

Some of the biggest bug bears of poor

of the latest business buzzword “the

implement strategies that create better,

customer service include the perception

experience economy” and create a store

more memorable experiences to improve

of rude or inadequate attention from staff.

experience better aligned with your

your customer satisfaction.

1. It’s not always about what you’re selling, but how you sell it.

atmosphere

and

a top priority for all businesses, as it

customer’s personalities. Engage all five

56

Training your staff to be kind and

of your customers’ senses; being able to

About TruRating:

attentive is clearly one immediate way to

touch and feel the products and see them

TruRating is the world's first point-of

boost performance here, but it’s the

in use is an easy first step, but there’s

purchase data collection company that

details that matter too. Working with a

more than one factor at play when it

allows

national sports retailer, we saw that a

comes to creating great experiences. It’s

feedback

‘benefits’ lead selling program made a

crucial to keep this in mind when

providing

huge impact on performance. By training

measuring customer response to your

representative feedback.

staff to focus on exactly why a given

business. Social and online can provide

product was right for the individual

great insights, but the there’s a tendency

customer, the retailer saw a notable

for these channels to be dominated by a

increase on the perception of value.

vocal few, rather than the silent majority

Sales people who took the time to show

that make up most of your customer

2-3 options, also saw a much higher

base. Think of the ‘silent switchers’…

conversion rate than those who showed

providing

W W W. M B E F O RYO U. C O M

|

a

simple,

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

consistent

customers during

to

give

their

businesses

real-time

experience, with

and

MBE BUSINESS MAGAZINE MARCH 2018

true,

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From Adversity to Innovation: How Cancer Inspired the Creation of a Virtual Healing Community Courtesy: MARCIA DONZIGER Founder and executive director of MyLifeLine.org

Cancer knows no boundaries. In 1997, at

support network expanded, and she

The possibilities are endless. Cancer

the age of 27, I was diagnosed with

found comfort in messages of love and

patients can jumpstart their emotional

advanced ovarian cancer.

care, countless prayers, and offers to

healing process by connecting with

help her family.

people on a local and national level,

The initial diagnosis was a "benign

asking for help with meals and chores,

tumor" on one ovary. When I asked my

In the age of the internet, I found value in

and receiving messages of abundance

doctor if it could be cancerous, she

connecting with others via a personal

and care.

seemed to think I was too young. Hours

website. It could ease some of the stress

later, however, I woke up on a hospital

of communicating in times of crisis and

As of 2017, there were over 30,000 active

bed after an emergency hysterectomy to

channel positive energy towards healing.

people registered on MyLifeLine.org to

discover that I had been diagnosed with

I wanted to extend this opportunity to all

give or receive support. MyLifeLine

stage IIIc ovarian cancer, and stripped of

cancer patients. Thus, MyLifeLine was

partners with organizations including the

my dreams of motherhood.

born.

American Cancer Society and Cancer Support Community to provide social and

Like the 1.5 million Americans diagnosed

I had gone through the perils of cancer

emotional support services to all people

with cancer each year, I sought comfort

and wanted to help provide healing for

affected by cancer.

and support from friends and family. I was

others. The passion to innovate new

fortunate

the

strategies of healing coupled with my

The power of MyLifeLine is largely

overwhelming volume of concern from

entrepreneurial spirit translated into a

defined by the cancer patients and

loved ones. After a while, I became

thriving organization.

caregivers that have personalized their

to

experience

physically unable to return calls and grew

58

stories and given meaning to their

tired of repeating the same information

During times of crisis, it is only human to

journeys. Paige, a survivor of Squamous

time after time. My handicap intruded on

seek a hand to hold. As a non-profit

Cell Carcinoma – a form of tongue

my relationships. I felt guilty for not being

organization, MyLifeLine's mission is to

cancer where she lost her ability to speak

able to reconnect with loved ones during

empower cancer patients and caregivers

– found healing in her own personal

a time of uncertainty.

to build an online support community of

website, which she says was the only

family

free

way to express herself and work through

In 2003, I learned about a young woman

personalized websites, where they can

her emotions. Another user, Stephanie,

who had just been diagnosed with

foster

has been living creatively with Metastatic

cancer. Lori Arquilla was not the typical

healing.

Breast

cancer

patient;

her

friends

connection,

through inspiration

and

Cancer.

By

adopting

a

and

By tracking and sharing their progress

take-charge attitude, she found peace in

prudence inspired me to challenge my

virtually, those touched by cancer can

having good people in her life.

capabilities. Through her own struggle to

feel safe and less overwhelmed and

stay in touch with family and friends, Lori

isolated during a period of insecurity. It's

Cancer is a brutal adversary. MyLifeLine

created a personal website, a single and

the power of emotional connections with

exists

central platform where family and friends

day-to-day assistance that can see you

through

could view and follow Lori's progress. Her

through to more positive outcomes.

connections and community.

W W W. M B E F O RYO U. C O M

resilience

and

|

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

to

counteract

the

positive

negativity

interactions,

MBE BUSINESS MAGAZINE MARCH 2018

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WHERE BENEFITS MEET REWARDS MAKE A CAREER WITH RMA / MBBP MB SERVICES

POINT

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Justin Trudeau's Davos Address in World Economic Annual Meeting 2018

Courtesy: WWW.WEFORUM.ORG/AGENDA/2018/01/ PM-KEYNOTE-REMARKS-FOR-WORLD-ECONOMIC-FORUM-2018/

Before I begin, it won’t surprise you that

and sustaining growth, prosperity and

I would also like to personally thank

my remarks today will address the impor-

well-paying middle-class jobs today and

Prime Minister Abe for hosting the recent

tance of progressive values in the context

for generations to come.

talks and for his leadership on reaching

of globalization.

this positive outcome.

We are pleased with the progress we

On that note, today, I am pleased to

have made to make this deal more

Today is a great day for Canada and a

announce that Canada and the ten other

progressive and stronger for Canadian

great day for progressive trade.

remaining members of the Trans-Pacific

workers on intellectual property, culture

Partnership concluded discussions in

and the automotive sector.

Tokyo, Japan, on a new Comprehensive

I was last here at the World Economic Forum in 2016, two months after being

and Progressive Agreement for Trans-Pa-

Trade helps strengthen the middle class,

cific Partnership (CPTPP).

but for it to work we must ensure that the

sworn in as Prime Minister.

benefits are shared with all our citizens,

And while that might not seem like very

The agreement reached in Tokyo today is

not just the few. The Comprehensive and

long ago, in this new era of perpetual

the right deal. Our government stood up

Progressive Trans Pacific Partnership is a

change that we’re living in, two years

for Canadian interests and this agree-

new step on that path.

might as well be a lifetime.

ment meets our objectives of creating

60

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MBE BUSINESS MAGAZINE MARCH 2018

Think about it: The pace of change has

“Companies must benefit all of their

never been this fast, yet it will never be

People have been taken advantage of,

stakeholders,

this slow again.

losing their jobs and their livelihoods.

employees, customers, and the communi-

including

shareholders,

ties in which they operate.”

There’s

enormous

opportunity,

and

Governments and corporations – we

enormous potential, in that realization.

haven’t done enough to address this.

Technology has always brought such

Over the past decades, citizens and

promise – a better standard of living, new

workers have been calling for change,

innovations,

but too often, their pleas have been

But sitting back and hoping some other

ignored.

corporation – or some other country

Now, I understand that the burden of change falls heavy, and you cannot be

remarkable

products.

Consider that progression from steam power, to electricity, to computers.

expected to solve all the ills of the world.

–volunteers to take the lead on this will Too many politicians become disconnect-

get us nowhere.

But it also brings dramatic shifts in our

ed – refusing to really listen, chasing

social, economic, and political cultures.

short term wins over long term, meaning-

We have to drive this change. Each and

ful solutions.

every one of us.

and AI, as the obvious examples, will

And too many corporations have put the

Forums like this one are a great way to

totally revolutionize the world of work – in

pursuit of profit before the wellbeing of

talk about how we can best work together

many ways, they already have.

their workers.

to fulfill our duty to serve.

As business leaders, I know you view

The gap between the rich and the poor is

We cannot neglect our responsibility to

these as both exciting and challenging

staggering.

the people who matter most – to the

This current step, involving automation

advancements. You are rightly anxious

people who aren’t here in Davos and

about how quickly our existing business

All the while, companies avoid taxes and

models are being disrupted.

boast record profits with one hand, while

never will be.

slashing benefits with the other.

Those are the people we’re working for.

But that approach can’t and won’t cut it

Those are the people who must be our

anymore.

priority.

benefits of economic growth, regular men

We’re in a new age of doing business –

If we do nothing, and if we operate in the

and women who are trying to grab a rung

you need to give back.

mindset of “business as usual”, the

Still, if you’re anxious, imagine how the folks who aren’t in this room are feeling.

Workers, people who aren’t seeing the

on the career ladder (never mind climb it)

systems will break down, and we will all

– for them, technology is a benefit to their

You need to be part of the solution. And if

lives, but a threat to their jobs.

you don’t believe me, take it from Larry Fink.

fail.

We all know that to be competitive in the

Over the past few years, we’ve seen the

modern economy, change is imperative.

ripple effects of economic uncertainty

In his most recent annual letter to CEOs,

and inequality play out around the world.

Larry writes:

The unrest we’ve witnessed is driven by

“Society is demanding that companies,

anxiety and fear.

both public and private, serve a social

And the grassroots desire for change is there – it always has been.

But it’s on us to flip the switch.

purpose.

Fear of what a rapidly changing world

We know what needs to be done. It is well

means for workers and their families, and

“To prosper over time, every company

past time that we listen, learn, and finally,

for those who are already struggling in

must not only deliver financial perfor-

lead.

the existing economy.

mance, but also show how it makes a positive contribution to society.

And that fear – that anxiety – is valid.

MBE BUSINESS MAGAZINE MARCH 2018

Of course, this kind of profound, societal change can seem overwhelming, and

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61

lead us to wonder where even to begin.

The GDP boost could be as much as

We should be encouraging women – and

$2.5 trillion – that’s bigger than the entire

men – to make the best decision for their

Canadian economy.

family situation.

Now, when we talk about getting more

In Canada, we’ve given parents more

women into the workforce, the issue of

options for parental leave, and invested

One that I have made a central tenet of

pay equity comes up – and it should, it’s

billions in affordable, high quality child

my leadership.

vitally important.

care.

One that is core to this year’s Forum,

In Canada, we’ll be moving forward this

We also introduced a really successful

thanks to the leadership of our seven

year with legislation to ensure equal pay

child benefit program that gives middle-

extraordinary co-chairs.

for work of equal value at the federal

and low-income parents more money

level.

every month to help with the high costs of

So I’d like to focus on a fundamental shift that every leader in this room can act on immediately.

I’m talking about hiring, promoting, and retaining more women.

raising kids.

But I’m sure there are a few of you in the audience who are thinking, “I already

And since the Canada Child Benefit gives

And not just because it’s the right thing to

have equal pay policies in place. This

more money to those who need it most,

do, or the nice thing to do, but because

doesn’t apply to me.”

the financial impact on single mothers

it’s the smart thing to do.

has been significant.

So while I commend your effort on this

In Canada, like all over the world, much

front, it may not be good enough.

Last year, nearly 90% of single mom's

of the economic and labour force growth

receiving the Canada Child Benefit

we've experienced over the last many

Our own government’s pay equity efforts,

earned less than $60,000 and received

decades is because of women entering

while important, are still just a first step.

about $9,000 in total benefits, tax-free.

Because equal pay for women does not

And let’s be clear: helping those families

But there is still so much room for

mean

has been a key driver of Canada’s recent

improvement,

treatment, or equal sacrifice.

economic growth.

into – and changing – the workforce.

and

such

enormous

equal

opportunity,

or

equal

benefit to be had.

Paying a female employee the same as a

Companies should have a formal policy

McKinsey estimates that narrowing the

male employee doesn’t even begin to

on gender diversity, and make the recruit-

gender gap in Canada could add $150

touch issues around family planning,

ment of women candidates a priority.

billion to our economy by 2026.

promotions, or job security.

Research tells us that organizations with

Women do more part-time work, and

our

women on their corporate boards and in

more unpaid work, than men.

Cabinet in 2015.

How do we address that?

When we dig a little deeper, when we

The usual suspects complained. But guess what?

In fact, The Peterson Institute for Interna-

peel back that outer layer, we see that

Two years later, Chrystia Freeland and

tional Economics found that increasing

there are a whole host of barriers facing

Maryam Monsef, who are here this week

the share of women in leadership

women in the workplace.

–

positions from 0% to 30% translates into

Removing these barriers will take effort,

colleagues in Cabinet – are serving the

a 15% boost to profitability.

leadership, and a willingness to change

country with great distinction, and have

the nature of work as we know it.

elevated the level of decision-making and

You may remember that we introduced country’s

first

gender-balanced

key leadership positions perform better than those without.

Recent estimates suggest that economic

Here’s where we need to start.

the United States’ GDP.

It’s time to take a serious look at parental

And in China?

W W W. M B E F O RYO U. C O M

with

their

many

female

debate for everyone in Cabinet and in

gender parity could add $1.75 trillion to

leave and child care policies.

62

along

government As

corporate

leaders,

consider

gender-balanced board, or gender-bal-

|

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

MBE BUSINESS MAGAZINE MARCH 2018

a

anced project teams.

Folks, treat these not as piecemeal

And that’s just the tip of the iceberg.

alternatives to how things currently run.

Anytime we’re looking for a new hire, we

Treat these examples as a fundamental,

should be identifying women candidates

essential shift in the way we operate.

So in reflecting on this, let me ask you: What are your challenges? And what are you doing to address them?

As governments and corporations, are

Ladies and gentlemen, the hiring, promo-

In Canada, when we look to fill appoint-

entrusted with a platform and a voice.

tion,

ments, we work to recruit people who

Let’s use them.

something we can make happen today,

at a rate equal to men.

reflect the true diversity of our country.

and

retention

of

women

is

right now.

Last year, with our neighbours in the US,

And we have to recognize that aspects of

we established the Canada-US Council

More women in leadership positions

intersectionality are always at play, and

for Advancement of Women Entrepre-

won’t just grow our economy, create jobs,

require special attention.

neurs and Business Leaders.

and strengthen our communities.

Here’s an example: In 2016, among

The council just put out an important

It will also lead to innovation and change

women who were newly appointed to the

report – their first of five – focused on

in the workplace – innovation and change

boards of Fortune 500 companies, 77%

supporting and growing women-owned

that workers so desperately need.

of them were white.

businesses.

The unrest that we see around the world

Race, religion, sexuality, socioeconomic

I’m pleased to announce that the

status – these are just a few of the ways

co-chairs for the G7 Gender Equality

that women are even further discriminat-

Advisory Council will be Melinda Gates

These are uncertain times. We have a

ed against.

and Isabelle Hudon.

responsibility to address people’s very

And finally, folks, here is a really big one:

Both of these women are global leaders

is palpable, and it isn’t going away.

real concerns. in the advancement of gender equality

And the only way we’ll get there is by

Me Too, Times Up, the Women’s March –

and the empowerment of women and

listening. If we listen to our workers and

these movements tell us that we need to

girls – and so will ensure that gender

our citizens, we will create solutions that

have a critical discussion on women’s

equality is a priority through everything

actually stick.

rights, equality, and the power dynamics

the G7 does this year.

of gender.

The people in this room are immensely 2018 will also see Canada hosting

privileged – we owe it to society to use

Sexual harassment, for example – in

Fortune’s Most Powerful Women Interna-

this privilege for good.

business and in government – is a

tional summit, and 2019 will bring the

systemic problem and it is unacceptable.

Women Deliver Conference to Vancouver

We should ask ourselves – do we want to

– the world’s largest gathering on health,

live in a world where the wealthy hide in

rights, and wellbeing of women and girls.

their gated enclaves, while those around

As leaders, we need to act to show that truly, time is up.

them struggle?

These are just a few examples of what

We must each have a well-understood,

we’re doing to draw regular and frequent

established process in place to file allega-

attention to the untapped potential of

Or do we want to help create a world grounded in the notion of fairness?

tions of workplace harassment.

women and girls around the world.

Because right now, we are in real danger

And when we receive those complaints,

And that’s not to say that we’ve got it all

fair than the one we inherited from our

we must take them seriously.

figured out.

parents.

As women speak up, it is our responsibili-

In Canada, we need more women in

Progress of any kind takes hard work.

ty to listen, and more importantly, to

politics, more women on corporate

But by thinking big, and working together,

believe.

boards, and more women in STEM.

we will build a better world.

of leaving to our kids a world that is less

And I know we can do so much better.

Thank you.

MBE BUSINESS MAGAZINE MARCH 2018

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63

Hiring?

Avoid These 7 Common Mistakes

Hiring new talent can be complicated and

the hiring manager, before you conduct

more successful and keep organizations

exhausting. While

your next employee search, avoid these

growing and progressing."

you're

conducting

interviews and assessing the merits of

seven common mistakes.

each candidate, applicants are evaluating you, too, and your company.

With a diversified workforce, you stand a

Being too narrow in your search

better chance of attracting different types

One of the biggest mistakes is not having

of people who wouldn't normally apply for

The hiring process is more complex than

a diverse slate of candidates, according

positions at your company.

choosing the right person for the job; it's

to Paul Wolfe, senior vice president of

attracting

human resources at Indeed.

and

securing

the

best

candidates, whose values align with your company's mission and principles.

64

Courtesy: SAMMI CARAMELA B2B Staff Writer

"Don't look for someone exactly like you or the rest of your team — you shouldn't

"Think of diversity of age, experience,

be afraid to bring in someone who will

background, race and gender, all of

challenge you; an outside perspective is

It's important for companies of all sizes to

which help bring diversity of thought,"

what can help move the needle in your

implement an effective hiring strategy. As

Wolfe said. "This can make organizations

company," Wolfe said.

W W W. M B E F O RYO U. C O M

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MBE BUSINESS MAGAZINE MARCH 2018

job's

responsibilities

and

the

skills

and stick to your word.

Trusting ďŹ rst impressions

needed to succeed in that position,

Ted Karkus, CEO and chairman at

Hunter

ProPhase Labs, noted that employers

candidates. "Explain and prove to them

should align with your workers' ethics,

frequently judge candidates on whether

that they'll have the opportunity to

creating a culture that everyone is proud

or not they like them, as opposed to

progress within the business as the

of.

matching their strengths with the respon-

company grows," he said.

added,

be

up

front

with

Additionally,

your

company's

values

"As a brand, all employees represent

sibilities of the position. While you can't know for sure how a new employee will

Having an unclear hiring policy

you," said Hunter. "If your company

perform once hired, you can mitigate the

One of the most critical mistakes a

appears to have poor ethics or has

risk of a bad hire by not factoring first

company can make is failing to define its

perhaps received backlash for offensive

impressions into your decision.

hiring

an

behavior in the past, candidates are

employee search. An unclear policy can

unlikely to want to be associated with

"It's so easy to assume that a firm

confuse

you."

handshake and good eye contact means

candidates at best, or invite legal troubles

someone

the

at worst, especially when it comes to

Neglecting social media

board," added Jason Berkowitz, business

contract workers and exempt versus

With many companies using platforms

development executive at IBM Smarter

nonexempt employees.

like Facebook and Instagram as market-

is

competent

across

policies the

before hiring

beginning manager

and

ing tools, a weak social media presence

Workforce. "Don't use the interview to try to validate a good or bad snap judgment

"Employers should all have an employee

can actually hurt your company – and the

[of a candidate]. Hiring managers should

handbook and a hiring policy in place,"

people in it.

actually try to disprove their initial impres-

said

sion."

marketing at Qualia. "This helps identify

"Some might argue that the only thing

issues to avoid and serves as a legal

worse than not having a social media

shield to potential liability in the future."

presence is having an account that isn't

Lacking transparency

Matthew

Kaufman,

director

of

regularly updated," said Hunter. "A

Being misleading or unclear about the job (as well as the skills, traits, etc., the

Make the selection wisely to pursue

Twitter timeline that's been neglected

ideal candidate possesses) can lead to a

business

since

potentially bad hire.

positive work experience for the entire

applicants that, as a brand, you're lazy,

team.

don't interact with customers and are out

growth

while

providing

a

2012

suggests

to

potential

of touch – three things you definitely don't

Make a list of the job responsibilities and a corresponding list of the skills, knowl-

Forgetting to highlight culture

want to be known for if you want to attract

edge, experience and talent the person

One of the biggest errors you can make

the best talent."

needs to have in order to do those tasks

is not showcasing your company's style

to your expectations. By having a clear

and culture, which can include benefits,

Falling behind the technology

idea of what you need, it is easier to see

salary, perks and flexibility, Wolfe said.

Workers want to feel like they're at a competitive business rather than a

those skills in candidates.

"Most of us are spending more time at

dead-end street. To recruit and retain

"Before you begin the hiring process,

work than we are with our families and

talent, you need to keep up with tech

consider the things that would attract you

friends, so people are seeking an environ-

advances.

to a job and implement them into your

ment where they feel comfortable or [that

own business," said Andrew Hunter,

provides] certain benefits that will work

"Purchasing high-quality devices and

co-founder

your

with their personal lives," Wolfe added.

technology in the workplace should be

mission statement and your company

"This can be a big differentiator for

seen as an investment, not a waste of

culture clear on your website to prevent

candidates and is especially important

money,"

unsuitable candidates [from] applying,

when you are trying to find people in a

software can enhance employees' jobs

saving both your [time] and the job

competitive industry or function."

and help them learn new skills which, in

of

Adzuna. "Make

turn,

hunter's time."

Hunter advised taking time to consider If you don't have a concrete idea of the

MBE BUSINESS MAGAZINE MARCH 2018

will

said

Hunter.

undoubtedly

"Top-quality

profit

your

business."

the incentives you can offer employees,

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65

5 Ways to Build Excellent Relationships With Customers

Every entrepreneur knows how important

keep them strong, you must do all you

it is to connect with customers. Building

can to engage customers. Here are five

relationships is key to learning your

ways to build customer relationships and

If you have employees, teach them how

customers’ needs. And, you may gain

keep them coming back.

to effectively communicate with custom-

more returning customers, referrals and net income in the process.

solution to their problem.

ers. Instead of waiting for customer

1. Communicate.

service to become a problem, foster

As a key to any good relationship,

communication skills with customers

As a small business owner, you have an

communication is an essential way to

while

advantage when it comes to building

build customer relationships. Promoting

Maintain an employee policy, requiring

customer rapport. The size of your

your business and listening to your

timely follow-up, to make sure the custom-

company allows you to reach people at a

customers are equally important.

er’s needs are met. Make sure your staff

more personal level than big businesses, Rather than just telling customers about

with customers.

your business, have conversations with

W W W. M B E F O RYO U. C O M

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onboarding

new

employees.

returns voicemail messages and emails

which turns into stronger relationships

To create customer relationships, and

66

Courtesy: MIKE KAPPEL

promptly.

them. Find out what your customers

2. Exceed expectations.

need, then show them that you have a

Your customers expect great products or

W W W. FAC E B O O K . C O M / M B E F O RYO U 7

MBE BUSINESS MAGAZINE MARCH 2018

services from you. You should continue to

better your offering meets their needs,

5. Show appreciation.

raise the bar on what your company

the more your business will grow.

Reward long-time customers with a

offers.

loyalty discount program. You can hand Always listen carefully to comments and

out reward cards, or use a loyalty

To put it simply, under promise, and over

respond promptly, whether it’s a compli-

program app to track customer rewards.

deliver. When you impress customers,

ment or a complaint. The worst thing you

they keep coming back.

can do is ask for feedback then not

With a loyalty program, customers earn

address

negative

points for buying your goods or services.

To exceed customer expectations, you

feedback is valuable and can give you an

After earning a certain number of points,

can deliver a product or service faster

honest gauge of customer satisfaction.

the customer gets a reward. For example,

concerns.

Even

than anticipated. When you deliver earlier

you could reward a customer with a

than expected, the customer will be

4. Connect.

happy about the surprise. For example,

With technology, there are more ways to

tell a customer their order will be ready by

begin conversations with your customers

Also give away inexpensive branded

the end of the month, knowing you will

than ever before. There are many online

items, such as pens or notepads, or even

have it ready a week earlier.

tools and social media outlets you can

expensive items, like shirts, hats or

use to reach customers.

jackets with your logo on it. It’s a small yet

discount on their next purchase.

3. Ask for feedback.

effective way to say thank you to custom-

Whether customers have a good or bad

When you engage with customers online,

ers

opinion about your business, they will

be careful not to create a one-way conver-

top-of-mind.

make their feelings known. Invite custom-

sation. Ask customers questions, and

er feedback to show you are listening.

respond to their inquiries.

while

keeping

your

business

Place comment cards on your business counter, or conduct a survey.

Also,

make

sure

your

website

is

top-notch, and start a blog to engage Customer feedback helps you hone your

your customers and prospects. Build

customers’ specific needs so you can find

customer

the best solutions to their problems. The

online presence.

MBE BUSINESS MAGAZINE MARCH 2018

relationships

through

your

W W W. M B E F O RYO U. C O M

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HOSTING A PARTY? CONTACT US TODAY TO BOOK YOUR EVENT.

9 PARTY HALL

OLUBUNMI OGUNNIYI

Located in the heart of beautiful Toronto!

LL.B (HONS), B.L, LL.M, BARRISTER, SOLICTOR & NOTARY PUBLIC

FORECLOSURES, PURCHASE & SALE, CIVIL LITIGATION

Have You Missed a Mortgage Payment?

Or Have You Received a letter from Your Bank?

We Stand Up for the Home Owner!

Our party hall is the place where the

OUR SERVICES:

The area of the hall is 5000 square feet and

atmosphere is happy and enjoyable.

Commercial Civil Litigation Power of Attorney

can accommodate up to 350 people. Can

LIVE | WORK | STUDY

celebrations, baby shower, exhibitions,

Wills Affidavits Family Law

Corporate Immigration Real Estate

host special events such as birthday, seminars,

corporate

events,

religious

ceremonies and weddings etc.

Barrister & Solicitor, 2680 Matheson Boulevard East, Suite 102, Mississauga, ON. L4W 0A5

1-877-201-3476

1-877-201-3476

olu@ogunniyilawoffices.com

Address: 9 Milvan Dr, Toronto, ON M9L 1Y9

www.ogunniyilawoffices.com

Phone: (416) 902-5964 Web: www.Cloud9Partyhall.ca

DEEP CARE DENTAL CENTRE

LEGAL SERVICES PROVIDER, WHERE BENEFITS MEET REWARD

we are proud to launch FIRST DENTAL TREATMENT CARD POWERED BY MBBP AND DEEP CARE DENTAL CENTRE.

COMPLETE GUIDANCE FOR IMMIGRATION TO CANADA

3 Types of Membership LIVE

COUPLE CARD

STUDY

SOLITARY CARD work

STUDENT CARD

IMMIGRATION

DEEP CARE DENTAL CENTRE: Address: F-2/1, Block-8, Kehkashan Clifton, Karachi.

Facebook: www.facebook.com/mbbppakistan

MBBP: Suit # 105, Clifton Diamond, Block 4, Clifton, Karachi.

Facebook: www.facebook.com/mbbppakistan | Website: www.mbbpforyou.com.pk

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CONTACT US

Address: 4953 Dundas Street West, Suite 106 Toronto, ON M9A 1B6

Tel: (416) 234-0514

Email: alinaqvi@rogers.com

MBE BUSINESS MAGAZINE MARCH 2018

WE ALWAYS PROTECT OUR CLIENT'S INTERESTS

CALL NOW: (647) 427-2406

OUR SERVICES WILLS

NEED LEGAL ASSISTANCE?

Inhaam Law Office is a multi-discipline law practice firm providing legal representation in Real Estate Law, Family Law, Immigration, Wills & Estates, Small Claims Court and Personal Injury.

SMALL CLAIMS

ESTATES

REAL ESTATE

IMMIGRATION

FAMILY LAW

ACCIDENT CASES

CRIMINAL CASES

Address: 10 Milner Business Court, 3rd Floor, Toronto, ON. M1B 3C6 Tel: (416) 583-5205 | E-mail: info@inhaamlaw.com Web: www.inhaamlaw.com

Address: 30 Alden Road Unit 3 Markham ON L3R 2S1.

Website: www.gmistone.com Call: 647-469-5555

GMI STONE

Granite / Marble / Onyx

OUR MATERIAL IS THE BEST IN CLASS WITH SUPERIOR QUALITY. Now we are offering $2000 countertop package!!

ABOUT US

Up to 45 Square Feet in Granite or Quartz Sink cutting is included

GMI Stone Inc. owns 7 quarries around the world and has open access to 45 quarries to provide unstoppable supply

Installation is included

of most exotic colors of granite, marble

4 edge profiles

and onyx. Experience the natural

One week process

stones like never before.

Free removal

World of imported natural stone...

MBE BUSINESS MAGAZINE MARCH 2018

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24/7 Propane Station For Refill Of BBQ Cylinder , Car And Truck

THE ORIGINAL SOFT CLOTH WASH

Address: 2141 Dundas St. E Mississauga, ON L4X 1M3 Phone: 905-625-1982 Website: www.cleanmaxcarwash.net

Full Service Exterior/Interior

CAR & VAN WASH LTD.

DPF System

+ tax

+ tax

+ tax

Engine Assembly

Full Service

A\C SERVICE AND ALSO SUMMER SPECIAL GAS CHARGE IN

+ tax

$120

COMPLETE SATISFACTORY REPAIRS TO ALL MAKES & MODELS Contact Us: Address: 6149 Shawson Dr., Unit # 6, Mississauga, Ontario Phone: 905-564-2424 / 647-283-6150 | Fax: 905-564-2411 Website: www.simrantruckrepairs.com E-mail: simranttc@gmail.com

AFFORDABLE BIN PRICES FOR ANY NEED

DUMP IT BINS

544L1M 1A3 5 55 ON

) 6 Brooklin chips.com 5 0 9 N nd

: ( ldwin St. ysямБsha l e T 7 Ba .stanle

,

:6 ww ess r d e: w t i s Ad b We

$99 for any size bin

$99 for every ton

Address: 5000 Yonge St, Toronto, ON M2N, Canada Tel: 416-639-1933, 647-490-2911 Email: dumpitdisposalbins@gmail.com Website: www.dumpitbins.com

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MBE BUSINESS MAGAZINE MARCH 2018

EXCEPTIONAL REAL ESTATE SERVICES

BROKERAGE INDEPENDENTLY OWNED & OPERATED

Helping you is what we do.

Opportunities

MAHMOOD NAQVI SALES REPRESENTATIVE

SYED HASSAN BROKER

SALEEM AKTHAR

SALES REPRESENTATIVE

GULZAR KHAN

SALES REPRESENTATIVE

104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com

SYED BAQAR KAZEMI

SALES REPRESENTATIVE