ISSUE 41| MARCH 2018
JUSTIN TRUDEAU DAVOS ADDRESS IN
2018
THIS MONTH FOCUSING ON: 13 Skills Every Entrepreneur Needs To Master In 2018
The Future of Social Media Marketing
Which Classic Management Theorist Are You?
How to Plan a Corporate Event
EDITOR'S NOTE MB Business Magazine’s March issues features a wide selection of articles covering topics such as business, travel, health, law and taxation, grooming tips, financial planning and advice for entrepreneurs. This month we are also bringing you exclusive features contributed by our RMA vendors and associate partners, including an interview with Nebs Deluxe Business Solutions, an article on how to Increase Sales and Customer Loyalty using WiFi Marketing - courtesy of Falcon Retail, and a very insightful piece of writing on How to Treat a Human Being by Michael Lebovic, President of Canadian Corporate legal Services. Continuing with tradition we have included the event calendar showcasing all major holidays and events set to be celebrated across Canada in March 2018. We have also included the latest and most relevant business news coverage from across the world. As always we hope this issue is an informative and entertaining experience for all our readers and that it will live up to your expectations. Our team continues to work tirelessly to improve and refine our business magazine. Your feedback is highly valuable to us, if you have suggestions or comments feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue. For Ad placements and marketing related queries, please email us at mbe-marketing@mbeforyou.com Thank you, Aurora Zabala, Editor In Chief.
Organize Yourself
06
A Leader's Way To Live Happier Life
Pick three things to do...
In today's world, we are all working hard...
09
Event Calendar
10
The Importance Of A Career Mentor In Your Long-Term Career Success
March Event Calendar
How to find a mentor...
Senior Editor Peter Z. Vaisey Managing Editors Steve Montgomery Mahmood Naqvi Design Cynthia Tolson A. Khan S. Saad Production, Technology & Print Simon Wilson R.J Advertising S. Hassan Shoeib Kamal Administration Alamdar Hussein Erum Asghar R. Adil HOW TO REACH US
CONTENTS
04
Publisher MB Enterprises Editor-in-chief Aurora Zabala
13
Choosing The Right Eyewear Colors... Light sensitivity is one of the most common triggers...
14
How To Treat A Human Being There is a lot of educating...
16 21
Website: www.mbeforyou.com Feed-back: 1-866-667-1377 E-mail: info@mbeforyou.com Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888 MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.
Data Protection On Business Trips
Printed by Vision Printers
As a business traveller...
Contents Š Copyrights 2017 by MBE, may not be reprinted without written permission.
Increase Sales And Customer Loyalty With WiFi Marketing Retailers, small or large can now bridge the divide...
Subscribe / Unsubscribe or Advertise by emailing us at mbe-marketing@mbeforyou.com
Organize Yourself
Pick three things to do each day. Running a business can be quite overwhelming, with the work truly never ending. When you have a lot to do, my philosophy is to just pick 3 things to do each day. Do those three things first in the morning, and then wherever the rest of your day takes you, you know at least you're progressing and have accomplished what you needed to.
Put in extra effort to stay organized. Making lists and setting daily goals helps us stay focused each day. There are so many fires to put out each day when you
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Courtesy: MAHMOOD NAQVI Vice President MB Enterprises
own your own business and working to
sion to wait until Monday morning to start
stay organized and task oriented helps
working again. This is about recovery and
us stay on track and meet our goals. We
time with family but it's also about
also have planning meetings to map out
creating blank space in your head so new
our vision and goals for the next six and
ideas can pop up.
12 months. This helps us focus on the big picture of growing a new business and
Never give up.
measure our success and failures over
I would always think 'Never give up!' -
the year.
Very often, we do all the hard work and when we don't see the desired results,
Protect your Sunday nights.
we turn around and walk away - even
Sunday is not a workday, so back off
though we may have been just one step
anticipatory brain!' I have to consciously
away from success. The problem is, we
force myself to protect the empty space
seldom realize we are just one step away
and recovery time. Having a small visual
from achieving our goals.
reminder gives my subconscious permis-
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MBE BUSINESS MAGAZINE MARCH 2018
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A Leader's Way to Live Happier Life
Courtesy: MANSOOR NAQVI President MB Enterprises
In today's world, we are all working hard.
all. Anyone can accomplish this by
paperwork, and meeting deadlines you
Our goals are to bring something into our
following these simple steps,
were unable to meet. What you would like
home, so that our family can enjoy the
• Staying focused
to do is take out time for yourself. Have
same success we feel at work. But slowly,
• Honesty
time to talk to your wife or husband, and
as we start becoming more successful,
• Being real
ask them how their day was. Ask your
the things that would once make us
• Having an agenda plan
kids how their day at school was, focus
happy are nothing but small goals in our
• Positivity
on what they say as sometimes it's hard
eyes. We at one point at our life, forget
for kids to build relationship, as many kids
where we started, and how hard it was to
Lets begin with your day at the office. You
nowadays only care about computerized
build from the bottom up. Because of this
need to stay focused and know what you
items. With this you can build a strong
our family slowly, unnoticeably starts to
are planning the day. You will need to
connection in the four walls of your home.
separate, we slowly stop caring about the
make a goal for the day in order to have
Talking to your family about how the day
family around us and start getting
something completed. You want to make
went by with you, and some challenges
involved in our work more. This also
sure that what happens at work, stays at
you had to overcome, shows them how
happens to us while we are working.
work. This is because when you get
hard you also work, and how hard
Many people forget what they are
home you don’t have to be flushed with
someone has to work in order to be
working for, and what their goals are. They use the power that they have gained for foolish and childish things. It is the leader’s responsibility, to remind them about the roots of where they started and make sure that they stay on track. If you fail to do so, then everything that you have
worked
for
will
slowly
start
crumbling in front of your own eyes. If you would really want to be successful and want to pass the same passion you have of your work from one generation to another, you need to work like the day you first started. You need that passion that you had in your eyes when you first started your dream job, and to work towards whatever dreams you first had. For this we need to create a balance between both our work and family life, to teach
the
younger
generation
the
difference and how they can also have it
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MBE BUSINESS MAGAZINE MARCH 2018
successful.
we pretend that we know everything, and
Being positive about your decisions and
we believe that whatever we are doing, is
the
Now this brings us to honesty, a simple
right. We slowly start building this lie
sometimes be hard, as we are not always
word that we are told as a kid. But how
around us which will only stab us in the
happy about what we do. We sometimes
would this relate to work and family? This
back when something happens to us, we
let work or family issues get the best of
does have a very big impact on these two
will need to deal with the real world and
us. This is very dangerous, as negativity
places in your life. You have to be honest
not our fantasy. This is why we need to be
only leads to negativity. Working on being
with the people around you, if you lie and
our selves a 100% of the time. With the
positive will lead us to a happier life and
try to take the easy way out then that
people who we work with and the people
this will make the people around us enjoy
person's trust for you will vanish and they
we come home to. When we are our own
what they are doing, if that is work or
will no longer see you as a role model.
self, we can understand other people
spending time together as a family.
Being honest to the people that you work
around us and build a deep relationship.
with is just as important to being honest
choices
that
you
make,
may
Overall, my message to you today is,
with your family. Telling people in your life
Now to be able to finish all the goals that
success is not always easy, and it can be
that you are having a hard time, instead
we have we need to make an agenda.
very easy to be able to forget our roots
of lying and telling them that everything
Planning what we want to do for the day,
and for the people around us to also
will be okay, will open their mind, and
and what goals we need to meet. An
forget their roots. And to make sure that
they will help you which at the end will
agenda will help you remember what you
we don’t associate success with weath
benefit you and your relationship that you
have to do at what time. This will help you
want to succeed, you need to be credible,
have built on honesty.
separate work time with family time.
and acceptable. Both of these things will
Being able to keep track of your work will
help you balance between your family
help you to make new goals that you can
and work.
Being
yourself
during
this
is
also
important. You cannot pretend to be
also work on.
someone who you are not. Many times
MBE BUSINESS MAGAZINE MARCH 2018
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08
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March
EVENT 2018 CALENDAR MAR 1
THURSDAY
MAR 12
MONDAY
St David's Day in Canada Many Canadians of Welsh descent or those with Welsh connections celebrate St David’s Day on March 1 each year. The Welsh flag is often seen during celebrations on the day, as well as daffodils or leeks pinned to clothing.
Commonwealth Day in Canada Commonwealth Day is annually held on the second Monday of March. it commemorates the Commonwealth of Nations, which is a union of some countries that used to be part of the British Empire. The date was chosen because it did not have any previous historical connotations.
MAR 17
SATURDAY
St. Patrick's Day in Canada St Patrick's Day is a public holiday in the Canadian province of Newfoundland and Labrador on the nearest Monday to March 17 each year. It remembers St Patrick, a missionary who converted many of Ireland's inhabitants to Christianity in the 5th century. His feast day also celebrates Irish culture.
MAR 25
SUNDAY
Palm Sunday in Canada Many Christians in Canada remember Jesus Christ’s triumphal entry into Jerusalem on Palm Sunday, which marks the beginning of Holy Week. This day is also on the Sunday before Easter Sunday.
MAR 29
THURSDAY
MAR 30
FRIDAY
MAR 31
SATURDAY
Maundy Thursday in Canada Maundy Thursday is a Christian observance in Canada. The day, also known as Holy Thursday, occurs during Holy Week and falls on the Thursday before Good Friday. It commemorates Jesus Christ’s last supper and the initiation of the Eucharist, which is observed in many Christian churches.
Good Friday in Canada Good Friday occurs two days before Easter Sunday. It is the day when Christians commemorate the crucifixion of Jesus Christ, which plays an important part in the Christian faith. It is also a statutory holiday in all Canadian provinces and territories except Quebec, where it is partially observed.
THoly Saturday in Canada Holy Saturday falls between Good Friday and Easter Sunday in Canada. It commemorates the day when Jesus Christ lay in the tomb after his death, according to the Christian bible. It is also known as Easter Eve.
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The Importance of A Career Mentor in Your Long-Term Career Sucess Courtesy: ALAMDAR HUSSAIN Country Head MB Enterprises
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MBE BUSINESS MAGAZINE MARCH 2018
How to Find a Mentor
they handled these situations and tell you
A great mentor relationship lasts well
It's a lot easier to find a mentor than you
what to and not to do.
The majority of
beyond your current job and grows into a
would think. Before you start your search
great industry leaders trained under
beneficial networking relationship for
though, it's good to do some preparation.
mentors and learned the trade from
both parties. You never know who your
someone else. A good mentor will teach
mentor may introduce you to and what
Write down your expectations. What do
you many lessons that will apply to both
doors those connections could open.
you want to learn? How often would you
your current and future jobs. They’ll be
like to meet with your mentor and what
able to show you the ropes and provide
will their time commitment look like? How
wisdom that only someone who has
Remember that mentorship is a two-way street
long do you anticipate this mentorship
“been there, done that” can provide. A
Too many young professionals fail to
lasting? Outlining these expectations
mentor will help you see things in a
realize that mentorship is a two-way
from the beginning will ensure that you
different light.
street. You have to deliver tremendous
and your mentor are on the same page.
value to your mentor as well, and that often means working longer and harder
Find someone you can learn from. The
To be there through important decisions.
ideal mentor is someone you respect
There will be times in your career when
that mentorship is the best path to career
professionally, with a career you'd like to
you have trouble making a big decision.
success, hands down. The benefits that
emulate. Search for someone who is
A mentor is someone not too close to the
you can gain from a good mentor relation-
successful in your field or a similar one.
source that will be able to talk you
ship can outweigh grad school, natural
Another important factor to keep in mind
through the decision making process and
ability, and even dumb luck. The key is to
is personality — find someone you like on
give their unbiased opinions. They can
have the foresight and humility to ask to
a personal level. If you actually enjoy
help you navigate your problems by
be mentored. If you start there, you’ll find
communicating with your mentor, the
giving you advice based on their own
that there are plenty of accelerators in
experience will be more fulfilling.
past experiences in similar situations.
your life who can add value. More impor-
Once you've decided what you want out
To hold you accountable.
add tremendous value for them. In doing
of your mentor relationship, there are a
The best way to ensure you achieve your
so, you’ll ensure that you get the most out
variety of sources you can consult.
career goals is to share them with
of the mentor relationship and find
someone else. A mentor will help you
success in your life and career.
than those around you. I firmly believe
tantly, you can take it upon yourself to
Your success at work is determined by
develop a career plan and set reachable
many different factors. Your skills set,
goals. You can then set up check-in times
knowledge, and how you interact profes-
where they’ll make sure you’re taking the
sionally play a role in determining on the
necessary
job success. Having a mentor to coach
those goals. You’re much more likely to
you in these areas is very beneficial. A
follow through on your career plan when
mentor is someone who has more experi-
you have someone that’s holding you
ence, a greater skill set, and is willing to
accountable.
share their knowledge and show you the
action
towards
achieving
ropes so that you too can achieve
To put your career on the fast track.
success. The benefits you can gain from
If you choose a mentor wisely, you’ll likely
a
are
choose someone who is a leader in their
immeasurable. Here are a few reasons
organization. When people are leaders
you should find a mentor to help achieve
they’re likely to be promoted quickly or
long-term career goals.
get recruited to another company. If they
mentor/mentee
relationship
know you’re a hard worker and good at
To learn their lessons.
your job, they’ll likely recommend you to
A mentor has a lot of experience in your
fill the position they are leaving or try to
field and has faced many of the same
get you on board at their new company.
problems and situations that you will face.
In either case, having a mentor means
They’ll be able to give you advice on how
significant advancement in your career.
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Choosing the Right Eyewear Colors to Fight Off Migraine
Courtesy: KANDA OPTICAL
Light sensitivity is one of the most
is unique to each individual and you will
works. Researchers are still studying how
common triggers of migraine. You can
have to check different colors before
color affects the brain.
fight off this problem effectively by
making the right choice for yourself.
Light Sensitivity Tests
wearing the right pair of glasses.
Light Sensitivity as Trigger & Symptom
There are light sensitivity tests for other Migraines can also be triggered by repeti-
conditions like Irlen Syndrome and epilep-
tive actions like flickering light.
sy, but scientists are still studying the factor in migraine. The color that works
What makes migraine so complicated is
Pale Blue Lenses
for you may not work for another individu-
that light sensitivity can be the trigger and
Many studies indicate that colored lenses
al. Once you have tested a number of
also be the symptom of the condition. But
can be effective in “damping down” the
colored lenses and found the one that’s
with the right pair of eyewear, you can
impact of light that triggers migraine. Pale
best for you, you will feel more relaxed
make your life easier by reducing these
blue lenses, for example, have been
and there will be a reduced risk of
effects.
found to help prevent migraines in many
migraine attacks.
people. As a general guide, it is recommended to
On the other hand, you don’t want to make the wrong choices when choosing
When you wear colored lenses, they help
choose colors that help dampen the
your glasses!
in redistributing the brain excitement that
lights around you, even the indoor lights.
takes place when there is a trigger.
Brown, for example, is often found to be a
There are many colors which are perfect
Wearing colored eyewear can help in
positive lens color for reducing light
for your light sensitivity. Such colors also
reducing brain hyperactivity that occurs
induced migraines.
make it more comfortable to read.
due to the trigger.
But there are lens colors that can trigger
Studies show that some colors can also
tion of colored eyewear, it is recommend-
migraine attacks. Unfortunately, there is
trigger migraine similar to flashing light
ed to check with Kanda Optical. You can
no rule of thumb that says what color you
triggering seizures in those with epilepsy.
try all colors to ensure that you find the
should wear and what to avoid. Migraine
This will depend on the way your brain
best option.
If you are looking for an endless collec-
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How to Treat A Human Being Michael Lebovic
President (CCLS) Canadian Corporate legal Services Paralegal 30 years of Experience in the field of Collections and Small Claims Court Actions. theydidntpay@cclsinc.ca (416) 784-3770, ext. 224 www.TheyDidntPay.com
There is a lot of educating taking place
shrinking of manners and empathy.
today. How to use this app. How to use that technology.
How to communicate
without communicating.
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phone calls - sometimes to debtors, sometimes to clients, sometimes to
I am a paralegal who has run a
strangers who I need information from.
collections practice for the last 30 years. When my clients are not getting paid and
What I have learned is that being busy
Our young and not so young have been
are tired of waiting for that check in the
doesn't
reduced to “speaking� in text bites and
mail that never arrives, they call me. Like
manners and consideration for others.
photos. Along with this shrinking of
most of you reading this, what I do daily
This may strike you a peculiar notion
language has come an unfortunate
involves sending emails, texts, making
coming from someone who does
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have
to
mean
abandoning
MBE BUSINESS MAGAZINE MARCH 2018
collections and attends court regularly. It
one form or another - professionally,
a lot like the "It's Not You" break-up line.
shouldn't. I strongly believe that without
socially and, of course, the killer --
But here’s the thing -- it allows the other
empathy
romantically.
person to think about what they need to
and
real
communication
achieving your goal becomes much more of a challenge; whatever you do.
do yet not feel crushed. Bromides, whether true or not, don't take the sting out of rejection. It hurts. It feels
How about acknowledging an email from
Perhaps it’s time to add a new course to
personal even when it's not.
someone you are not all that excited to
today's social media curriculum - how to
For
management,
hear from (assuming you know them) or
treat human beings. What would that
purchasing, sales, customer service --
saying good morning to the fellow in the
curriculum be?
whatever you do -- I would like to say :
elevator instead of both of you standing
About not returning phone calls because,
It's true we're all busy and it is hard to get
well, I don't need this person right now or
back to everyone -- but not that hard. I
It
I'm not interested in that product.
think our current culture of We'll call you
acknowledge
About leaving room, in routine daily
back if we need you is awful.
resume or sales pitch with "thanks but
interactions, for tact.
diminishes you and the person you're
anyone
in
HR,
there mute.
It
takes
30
seconds receipt
or of
less
to
someone's
not now."
interacting with, or more accurately not About
remembering
the
impact
of
interacting with. There is a better way.
rejection: for a job, a promotion, a loan, the
brutality
of
dating
apps,
Manners and consideration can only make
the
marketplace
better
and
the
Whenever I need to fill a position, I
everyone's life a little more pleasant.
opaqueness and dangers of hurried
always call the candidates I am not hiring
Couldn't we all use some of that?
emails.
to tell them something positive and then
All of us have experienced rejection of
MBE BUSINESS MAGAZINE MARCH 2018
explain that there was just someone else
One word of caution. It might make you
who was a better fit. Okay, it does sound
feel better about yourself, too.
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KNOWING YOUR BUSINESS MATTERS
Data Protection on Business Trips by Mauro Di Tullio, SENIOR ACCOUNT REPRESENTATIVE, ASSOCIATIONS | www.federated.ca
As a business traveller, you are most concerned about bringing your passport, exchanging currency and packing your luggage efficiently and you may forget an important security measure – backing up and securing your work data.
Mauro Di Tullio
mauro.ditullio@federated.ca
While the Internet has made it a lot easier to attend virtual meetings with global offices, or communicate with off shore vendors, there are still instances when you’ll be required to travel for business. And if you are like most business travellers, your laptop and smartphone will always be close at hand.
Here are a few things you can do to help protect your data while you are travelling for business. 1. Backup before you leave: If you are like most of us, you keep “everything” on your laptop. So if you have not backed up your data in a while, you may want to do so before you leave on your trip. Your business automatically backs up server files? That’s great – but keep in mind that the files you have on your desktop may not be included. You can upload them to the server before you go or store them on an external drive and lock it in your desk drawer. 2. Consider ensuring your laptop has a virtual private network(VPN) installed:A VPN creates a secure connection between your local computer and a remote computer (i.e. your company’s network) via the Internet. Any
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information that is sent while you are using a VPN connection is encrypted, so even if an outsider intercepts information, it cannot be read. 3. Ensure sensitive information is protected with adequate encryption : Many enterprises will not provide employees with a laptop without full disk encryption today. Full disk encryption ensures that, if the laptop is stolen, the thief only gets to have the hardware and not the data stored on it. If you do not have full disk encryption, you can still use commercial and open source tools to encrypt files or folders that are most sensitive to you, your company and your clients. 4. Ensure anti-virus and firewall software is installed and up-to-date: This applies to both your laptop computer as well as your smartphone. There are a number of good mobile security and anti-virus apps available for mobile devices. Where possible, ensure you have enabled your local firewall in the operating system on your computer. This is another layer of defence to help resist attackers from connecting to your computer. 5. Never leave your laptop or mobile device unattended: Not even if you’re setting it down “just for a second.” Thousands of laptops and mobile devices are lost or stolen at airports each year alone – do not let yours be one of them. If you’re staying at a hotel and you are heading out for dinner, store your laptop out of sight in
your hotel room or in your room safe if you can fit it. 6. Use password protection during inactivity timeouts: Whether you are working on a PC, Mac or Linux computer, you can set a screen saver password, which locks your computer whenever you are using the screen saver. Be sure to enable password protection on your mobile devices as well. 7. Make sure your passwords are extra strong: While you should already be using strong passwords, the fact that you are travelling is a good reason to update them. A strong password should be at least eight characters long, should not contain your name or company name (in fact, avoid using any complete words in your password altogether). Make sure it is completely different from your previous password. And finally, use a mix of upper and lower case letters, numbers and symbols. If you have a 4-digit password for your mobile phone, do not use easy combinations like 1234 or 1111. 8. Do not use public Internet connections to do your online banking or shopping: While it might be tempting to take advantage of a coffee shop’s or airport’s free Wi-Fi to catch up on your online banking or to make a quick purchase, these Internet access points are not always trustworthy and may not even be provided by a legitimate business.
11. Research the destination before you go: Should you even be bringing those high tech valuables with you? Consider looking for a means to send the data ahead securely so that it is at your destination when you arrive without risking losing it along the way. © Federated Insurance Company Canada. All rights reserved.
of
This document is provided by Federated Insurance Company of Canada (“Federated”) for informational purposes only to augment your own internal safety, compliance and risk management practices, and is not intended as a substitute for assessment or other professional advice by a qualified person or entity. Federated makes no representations or warranties regarding the accuracy or completeness of the information contained in this document. Federated shall not be responsible in any manner for any loss, or any direct, indirect, consequential, special, punitive or other damages, arising out of your, or any other person’s, use or reliance on the information contained in this document. Mauro Di Tullio is the Senior Account Representative for Associations at Federated Insurance.
9. Switch off your wireless connection when not in use: Your computer will seek out Wi-Fi access points, broadcast all the ones it knows and try to associate with them. Do not make it easier for anyone around you to gather that information. Prevent illicit access to your mobile devices by disabling Wi-Fi and Bluetooth when they are not in use. You can put your phone on airplane mode to disable connectivity altogether. 10. Be aware of your surroundings: Situational awareness is always important for your own safety when travelling. Watch out for that ‘shoulder surfer’ trying to see your smartphone PIN or password. Don’t reveal your company or personal information on your screen if possible by using a privacy screen. Avoid carrying your laptop in dangerous areas or where others aren’t already doing the same. Do not stand out as a target!
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Waiting for Greedot (Two World Views)
A One Act Play The Absurd Theatre, Paris
Courtesy: BY DAVID RALPH MACKERETH DMACKERETH@CANIMAC.COM
CHARACTERS VLADY : President of a large Wall Street Broker, owner of an English Premier League soccer club, and philanthropist ESTRY : Chairman of a large New York based hedge fund, owner a Major League Baseball team, and philanthropist GANDY : lawyer, political activist, and pacifist EINSTY : scientist, mathematician, and pacifist
Scene Two
Gandy: I was reading a brief report on
Vlady:
[Another busy subway stop, even more
the Grameen Bank, which has 8 million
When will people get it? [Scanning his
people crunch in]
micro-credit borrowers, with a repayment
smartphone] I also read in Forbes the
Wow!
rate of 98 %. Of the 8 million borrowers,
GAO
Gandy: [Continuing] Wealth is so
97 % were women. It is fascinating…as I
completely overlooked, even with a
concentrated that a large segment of
do not recall any mention of women when
number as high as 16 trillion dollars
society
I
staring all of us in the face.
is
virtually
unaware
of
its
existence.(7)
was
reading
reports
about
the
audit’s
They really nailed it.
findings
were
almost
The GAO
international financial melt-down. The 98
verified these 16 trillion dollars were
% repayment is all the more impressive,
allocated to corporations and banks
Einsty: Same can be said for quantum
as Grameen Bank does not require any
internationally, purportedly for financial
physics and relativity.
collateral!
assistance during and after the 2008
They too are
fiscal crisis.(11)
virtually removed from the public.
Einsty: If there is anything that can give Gandy: Refusing to deal with numbers
a layman in the sphere of economics the
Gandy: It is a most calming feeling when
rarely serves the interests of the least
courage to express an opinion on the
one sees the goodwill coming out of the
well-off.(7)
nature
Grameen average loan of $ 357.(8)
of
the
alarming
economic
difficulties of the present day; it is the
Einsty: I read recently, that there is
hopeless confusion of opinions among
Einsty: [He raises his pointer finger in
approximately
the experts.(9)
certainty and reinforces each statement]
dollars
in
Hundred
notional
Trillion
I am absolutely convinced that no wealth
derivatives
outstanding, and that the combined
Estry: Oh right… [Pulling out his
in the world can help humanity forward,
gross national product of all countries is a
smartphone again]
One of my senior
even in the hands of the most devoted
meager
in
advisors sent me this recent quote “The
worker. The example of great and pure
Eighty
Five
Trillion
Who truly understands
president, the secretary of state, the
individuals is the only thing that can lead
what these numbers mean? Hopefully,
businessman, the preacher, the vendor,
us to noble thoughts and deeds. Money
lurking in the shadows is a quantum
the spies, the clients and managers – all
only
solution to this looming train wreck.
walking around Wall Street like chickens
irresistibly invites abuse.
with their heads cut off rushing to escape
image Moses, Jesus, or Gandhi armed
comparison!
18
Six
appeals
to
selfishness
and
Can anyone
Vlady: You know who has the REAL
bankruptcy to put more feathers in their
with the money-bags of Carnegie?(9)
problem? The people lending the money!
caps,
Gandy: Here are what I consider the
If you are going to borrow, the rule is:
certificates,
borrow too much and keep making
teaching
excuses why you can’t pay it back
creativity.”(10)
especially with your OWN money!
those air quotes]
W W W. M B E F O RYO U. C O M
|
medals,
diplomas,
honorary
stock by
Seven Social Sins [counting them on
bankrupt
each of his fingers]: politics without
[Making sure to close
principles, wealth without work, pleasure
them
how
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
doctorates to
without conscience, knowledge without MBE BUSINESS MAGAZINE MARCH 2018
character, commerce without morality,
they despise and fear economists, who
Epilogue
science without humanity, and worship
are easily pilloried as other –worldly
Funeral arrangements of the protago-
without sacrifice.(3)
academics
nists:
who
throw
around
big
equations but couldn’t meet a payroll or
Einsty: In ease of body and peace of
punch a time clock if their professional
Gandy: worldly articles in possession at
mind, all the different ranks of life are
future depended on it.
time of death - a spinning wheel, glasses,
nearly upon a level, and the beggar, who
and liberals alike cherish principles of
suns himself by the side of the highway,
economics that are as stupid and inane
possesses that security which kings are
as
fighting for.(12) It was Adam Smith who
flat-earthism.(15)
intelligent
Conservatives
design
and
a pair of leather chappals, dhoti.
Einsty: no funeral, no grave, no marker, ashes spread over a nearby river.
said that, I believe?
Gandy: The whole notion of the free Estry: Even if the days of 1928 and early
Vlady: funeral service held at St. Patrick’
market,
capitalism,
Cathedral in New York City, followed by a
1929 could be brought back again, the
globalization, is a very thin rationale for
burial service in front of a three story
economic situation would be utterly
unmitigated greed by a tiny oligarchic
mausoleum
indefensible on moral grounds.
The
elite. And they have made sure that that
complement of New York’s finest.
greedy scramble for private gain and
ideology is taught in universities across
special privilege, the gambling spirit and
the country.
the ruthless determination to gain wealth
economists,
that
estate outside of Chicago, was laid to
by means fair and foul, the callous
ideology, have been pushed aside, and
rest in a five acre personal burial ground,
indifference to how the other half lived or
become pariahs.
which will be open to the public Monday
at most the throwing of a few crumbs of
ethos of that ideology is really to justify
philanthropy, the bitter exploitation of the
the hoarding of immense amounts of
weak and the brutal suppression of the
wealth by a very tiny percentage of the
(2) The Wealth of Nations by Adam Smith
workers as they attempted to organized
upper ruling class.(16)
(3) Collected Works of Mahatma Gandhi
laissez-faire
And people, especially who
deviate
from
And yet the driving
in defense of the minimum rights, the
controlled
by
a
full
Estry: after a private ceremony at his
through Friday 9am – 5pm.
Publications Division, Ministry of Informa-
cruel assumption that there must always
Vlady: Like our old friend Adam Smith
be a wide gulf between the rich and the
would say [putting on airs] - Civil
(7) Capital in the Twenty-First Century by
poor,
send
government, so far as it is instituted for
Thomas Piketty
unnumbered victims to their doom on the
the security of property, is in reality
(8) Yunus Centre – http://muhammad-
battlefield in defense of vested interests –
instituted for the defense of the rich,
yunus.org
all these and countless other evils are
against the poor, or of those who have
(9)
inherent in the economic order which
some property against those who have
Einstein
held sway in 1929. God forbid that we
none at all.(12) [They are nearly there
(10) United States of Banana by Gianni-
should have any desire to return to that
now…]
na Braschi
the
willingness
to
living hell.(13)
Einsty: [Checking and rechecking that
tion & Broadcasting, Government of India
Ideas and Opinions by Albert
(11)
The Fed’s $ 16 Trillion Bailouts
Under-Reported at www.forbes.com
Gandy: I just don’t trust any of it. Every
he has all of his belongings, keys, and
(12) The Theory of Moral Sentiments by
time I read something about how there’s
hat] I hear AirBnB have been most
Adam Smith
been another ridiculous climb of the Dow
helpful to the budgets and planning of
(13) Individualism and Socialism by Kirby
Jones, there’s a part of me that goes,
many NGOs.
Page
“This can’t be good.” None of this is real
(14)
Starvation
can
be
Character
money. It’s just ideas. When people are
Estry: [Clapping his friend on the back]
getting richer and richer, but they’re not
let’s put a million on the World Series. I
(15) The Soulful Science: What Econo-
actually producing anything, it can’t end
take the Yankees in seven.
mists Really Do and Why It Matters, a
well.(14)
Einsty: People are generally ignorant of
Gandy: Here is our stop. [Snow is still blowing hard as they exit the station]
modern science and they know it. They are even more ignorant of the basic
Vlady: [Doorman opens the limo door as
principles of economics, but they think
they pull into the porte-cochere] First
they know more than they do. Therefore
round is on me!
MBE BUSINESS MAGAZINE MARCH 2018
W W W. M B E F O RYO U. C O M
Building by Louis C K in Vanity Fair 2009
review by Herbert Gintis at www.amazon.com (16) The Pathology of the Super-Rich, Chris Hedges interviewed by Paul Jay
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
19
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W W W. M B E F O RYO U. C O M
|
of
organizations
who
have
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
21
Deluxe NEBS Business Solutions - An Interview with Kyle Campbell the past. That role requires setting
We also have a core product on HR, it’ll
partnerships with important associations
be anywhere from employee engage-
so that we can grow our business while
ment surveys to disciplinary action, all
adding value to your membership. The
the way through to succession planning:
second role is in a sales format, where I
on what does a company want to do with
am a sales manager, meaning I will go to
an employee. It also gives companies a
clients that have anywhere from 10
snapshot on what the training dollars are
employees or more - We cater to a
being spent on in the company and then
clientele that is under the 5000 employ-
allow you to forecast effectively to run
ees mark if it’s one business and have
your business through your most impor-
the discretion on what they’re doing to
tant asset which is your employees.
pay their people, the biggest commodity
RMA. Our reader base is constituent of
in the business.
all sizes of business, including small and
RMA. So, starting off, can you give our readers an introduction about you and your company?
Kyle Campbell. I work for a company called Deluxe Nebs PAYweb. Deluxe is the parent brand which covers checks primarily and business forms. They have branched out into the payroll world knowing that most companies payroll dollars, the check industry is declining, and so, PAYweb is an online payroll solution. We handle over 9,000 clients today in Canada, moving over $100 million in payroll dollars a week. We service clients across the country and we also
service
time
and
attendance
requirements, labor management and HR facilities for companies. But the core product is payroll, from direct deposits to remittances and email paystubs.. I have two roles with the company, one is as a business development manager
RMA. So, now that we know that payroll
medium
is your biggest product, can you tell our
corporations. How can Deluxe Nebs help
readers about some of the other products
the different sizes of businesses or are
Deluxe Nebs offers?
you more specialized to cater to a
W W W. M B E F O RYO U. C O M
|
to
large
specific size?
Kyle
Campbell.
On
a
payroll
perspective, the true partnerships are
Kyle Campbell. Thank you, that is an
time and attendance. Think of time and
awesome question. Our smallest client
attendance from hiring an employee,
has 1 employee. The big thing on a single
scheduling an employee for work, into the
employee company is being compliant,
employee requesting a vacation, follow
we will help them be compliant. For their
through to the employee punching in an
remittance payments to the government,
out whether through a time clock, a
meaning CPP (Canada pension plan),
mobile
employee
payroll taxes including EHT (employer
self-service portal and then, a supervisor
health tax), we handle those on the
will approve those times which flow
client’s perspective. It does help to
directly through to the payroll solution. It’s
facilitate what is a commodity item, you
capturing the granular data on an
have to pay your employees and we can
employee’s experience on a day to day
help you in that regard. What is our sweet
operation of the business, one big one is
spot in terms of size or average client
the statutory holiday calculator, and this
size? That is 29 employees. The smallest
is a big problem for a lot of industry, are
is a single employee client as I just
you calculating the stats correctly? Our
mentioned and the largest would be
systems can help you do that.
2,500 employees. We’ve got in total over
phone
through which I’ve partnered with RMA in
22
enterprises
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
or
an
9,000 clients across Canada and 10 to
MBE BUSINESS MAGAZINE MARCH 2018
15% of those would be a 100-plus
you can get the same person to talk to
company to deal with but I ended up
employee companies.
every time, which is important when it
going back to PAYweb cause I’m an old
comes to people’s payroll dollars, it is a
client and I realized what was important
RMA. Can you shed some light on your
very
every
on the whole sale of this is that you have
connection with Nebs products and the
business, we don’t want you fumbling
to have the customer care and I had it as
US?
around with the software, although it is
an old client, I believed in the product. On
easy
to
a sales perspective I’m selling, I don’t
Kyle Campbell. Nebs is a Canadian
competitiveness, we have a new platform
have a sales background, I have a
cheques,
and
that works, that is not something we take
business background, I just saw the
promotional products company located in
lightly, it has to work. We have the same
value of this product.
Midland, Ontario. They bought PAYweb
level of security involved as in a banking
which was originally a small payroll entity,
institution because of the dollar volume
RMA. Do you have a message for our
things have since changed and PAYweb
we’re moving. But often the customer
readers, potential clients or anyone that
is growing to become a larger entity.
care is the main difference which is often
would be interested in association with
Nebs is still an industry leader in Canada
the hardest thing for a sales person to
Deluxe Payroll?
on providing cheques, whether it be
communicate. What I can speak for is our
personalized stuff or business, the prime
94% retention rate which are world class
Kyle Campbell. Well, it’s simple “just
focus being business of course, the
numbers and our 24% growth rate which
choose us”. I’m kidding, the reality is this,
programs are very strong, especially
are again world class numbers. You
if you’re doing payroll internally, do
through the RMA connection where we
mentioned one of our main competitors
yourself a favor and investigate the
have a lot of shared clients.
in the question and I loved that, I would
outsourcing payroll world. What I think
like to ask back, what are their numbers?
you’ll realize is, whether its myself and
business
forms
important
to
use,
function
that’s
a
for
piece
PAYweb or our competitors, you’ll get an
Deluxe (the US based parent company) is Nebs on a times-ten level. It is a 3.5
RMA. That was a great answer. Let me
understanding on the value of what your
billion dollar company in revenues.
ask you, how did you join this industry
time is. And that is often not looked at
Deluxe brand is buying other suites of
and how has your experience been?
when you look at our fees. Our fees are where they are, they’re very reasonable.
services in the field of business and marketing. Logo Mojo is one of our
Kyle Campbell. Thank you for that
The simple math is this, on a hard cost
businesses which helps produce logos
question. I was a former golf professional.
perspective, if you’re cutting cheques to
for other companies and there is a whole
I managed a club house in the Keswick
your employees, signing those cheques,
suite of other services under the Deluxe
area, I had 35 employees and I was
stuffing envelopes, printing the paystub,
parent brand.
handling my payroll using Quickbooks
getting
some
type
of
software
to
and I realized that was not what I was
calculate that for you, then making your
RMA. How does your company compare
being paid to do. I was being paid to bring
remittances to the government, we’re
with other companies in same region or
money into the company but I was
less expensive.
let’s say, the same industry? What makes
spending time essentially paying money.
you stand out from competitors such as
So I started with Nebs PAYweb and from
RMA. Thank you for your time, I’m sure
ADP?
the moment I did it, I thought to myself
that was a very interesting interview for
that this is a no-brainer, I can’t believe
our readers.
Kyle Campbell. I’ll share that based on
anybody with a payroll doesn’t do this. So
a sales experience. What happens often
I left the industry, I wanted a different
is that we have a competitor come to us
lifestyle. From that moment I actually
for a price quote. In a discovery level we
went to a competitor’s Payroll software
would often be much less expensive, I
and loved it, had a lot of success. Then
can’t guarantee that but having said this,
when I realized and this will come full
that is not usually the main pain point.
circle on the question before: when you
The main pain point is often on a
start to outsource your payroll to another
customer service level, our customer
company it’s not should I do this, it’s who
care is located in Cambridge, Ontario,
should I choose. I went with another
whether you want to talk to Tina or Leslie,
company and I can assure they’re a great
MBE BUSINESS MAGAZINE MARCH 2018
W W W. M B E F O RYO U. C O M
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
23
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6 Personal Income Tax Changes and Things to Know
1. The tax filing dead line is April 30,
prior year's capital gains, you must apply
income above the small business limit in
2018
that loss against the current year's gains.
the corporation.
2. The date to file your RRSP deadline is
5. Families that include at least one child
• If you anticipate that the cumulative net
March 1, 2018
under 18 will be facing a tax hike of
investment loss (CNIL) rules will affect
3. TFSA limit for 2017 is $5,500 - you to
$2,218 per year.
your ability to claim your remaining
earn tax-free income—i.e., dividends,
6. Income splitting rules are changing for
capital gains exemption, pay yourself
interest, and capital gain. You can also
2018
dividends rather than salary.
make a tax-free withdrawal from your
26
• Dividends, to the extent that the compa-
TFSA whenever you wish. Any amount
Optimal split in Salary-Dividend
ny has a balance in the capital dividend
that you withdrawal from your TFSA is
• Bonuses could be accrued to reduce
account, can be received tax free.
added to your contribution limit on
corporate income to the small business
•
January 1st of the following year.
deduction limit (the federal limit is
available, pay yourself taxable dividends.
4. Defer Capital Gains - You may want to
$500,000).
The incremental tax related to a dividend
hold off until 2018 before selling any
• Accrued bonuses must be paid within
payment is small, if any, because the
investments with accrued capital gains. If
180 days after the corporation’s year end.
dividend refund rate to the corporation is
you sell and realize those gains this year,
• Pay yourself sufficient salary or bonus
33.3% of the dividend paid.
the resulting tax payable must be sent to
to create enough earned income to
• Return paid-up capital, or pay down
the Canada Revenue Agency (CRA) by
entitle you to the maximum RRSP deduc-
shareholder advances, as an alternative
April 30, 2018. On the other hand, if you
tion next year.
to paying taxable dividends or salary.
sell and realize the gains on or after
• Pay yourself sufficient salary or bonus
•
January 1, 2018, your tax bill isn't due
to eliminate or reduce a personal
partner and/or your children to take
until April of 2019. You also reduce the
minimum tax liability.
advantage of income-splitting opportuni-
amount of any 2017 net capital losses
•
ties. Their salaries must be reasonable
that you can apply to prior tax years if you
increase provincial payroll tax.
realize capital gains in 2017. Before you
• The eligible dividend rules may create a
can apply a net capital loss against a
tax deferral advantage when retaining
W W W. M B E F O RYO U. C O M
|
Payment of salary or bonus may
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
If the company has refundable tax
Consider employing your spouse or
for the work they perform.
MBE BUSINESS MAGAZINE MARCH 2018
13 Skills Every Entrepreneur Needs to Master in 2018 to
Courtesy: RYAN ROBINSON
bad
when
communication
lacks
purpose, clarity and impact. In fact, effective communication can revolutionize an idea, breathe new life into a product or brand. Steve Jobs wasn’t only a design and creative genius, he was also a powerful communicator. Take a moment to revisit his keynote speeches and marketing tag lines—you’ll understand very quickly how he turned Apple into one of the world’s most valuable companies in the world.
2. Empathy The ability to genuinely connect, understand and empathize with your customers is critical to establishing and growing your audience. In the beginning, empathy will help you assess your audience’s Most entrepreneurs and motivated profes-
skill-building goals that'll ultimately help
challenges, identify their pain points and
sionals know the importance of investing
you become more successful in your
gauge whether or not they will willingly
in themselves—building valuable skills
business. Whether it's setting aside time
pay for your solutions. This is critical
and improving their strengths over time.
to improve on your weaknesses, or hire a
because according to research, lack of
By now, many business owners have
coach to help you push into a new
market empathy is the leading factor that
made their business-related plans for
playing
your
causes startups to fail. Your customers
what
strengths—investing in your skills is
know whether or not you truly care about
never a bad move.
them. When you choose to show empa-
they
2018.Their
want
to
accomplish
new
roadmaps
in
include
field
with
one
of
growth targets to achieve, products to
thy with their difficulties, challenges, and
launch, new markets to enter, events to
It's time to choose courses, buy books,
unique situations, you unlock a complete-
participate in and relationships to build.
get a mentor and start opening your
ly different context within your relation-
mind, because here are the top 13 skills
ship with them—one that's based around
If you have these types of clear targets
entrepreneurs will need to master in
helping them solve their problems rather
and milestones built into your plan for the
2018:
than making sure you get paid.
1. Communication
3. Personal Branding
Your business can quickly go from good
Everything’s moving towards the gig
year, that's a great start. However, it's equally important to set
MBE BUSINESS MAGAZINE MARCH 2018
W W W. M B E F O RYO U. C O M
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W W W. FAC E B O O K . C O M / M B E F O RYO U 7
27
economy where entrepreneurs, freelanc-
finances is key to success both in your
support, your network of people is your
ers and even career professionals now
business and in your personal life. Lack
most valuable resource.
jump
and
of the ability to manage finances exposes
employers faster and more frequently
you to the risk of becoming unsustaina-
10. Stress Management
than ever before.
ble, which often leads to bankruptcy,
Nothing worth pursuing in life is easy. So,
regret and going back to a full-time job.
expect
That means tenure hardly matters, and
Develop
prudence,
struggles and stress. The key to staying
the new currency is your personal
especially when it comes to purchases
afloat and winning your game is to
brand—the overarching message about
for personal and business purposes.
manage stress and re-channel it towards
between
ideas,
startups
discipline
and
yourself, as gleaned from your online
of
disappointment,
a positive outcome. Whether you do that
presence, professional reputation, circle
7. Persuasive Writing
of influence and the trust you command
While
images,
mindset, or through prayer and medita-
from peers, followers, customers, employ-
infographics and hi-resolution videos are
tion, stress management will keep both
ers and general public. You wouldn’t want
becoming the staple content medium for
your
to enter the market without a strong
most social media channels, written
excellent condition.
personal brand, and you definitely can't
communication still reigns king when it
afford to have a negative online reputa-
comes to highlighting your thought leader-
11. Testing and Experimentation
tion.
ship, crafting compelling copy for sales
You won't know if you never try. That’s the
pages and inspiring people to take
rule of thumb when it comes to product
4. Strategy Formulation
action. Without persuasive writing skills,
launches, market research and pivoting
With countless commitments and distrac-
you won’t stand out from other skillful and
to new business models. Conducting
tions
wanting
monopolize
content
by being more organized, changing your like
business
and
your
health
in
our
media savvy professionals. Moreover,
regular small experiments and insightful
ever-shortening attention spans, the
you’ll need excellent writing skills for
tests can lead to huge new break-
knack for planning—from simple daily
email marketing, blog posts, on-page
throughs for your business.
checklists
copy, business proposals and more.
to
to
visual
long-term
strategic
12. Hiring and Talent Sourcing
decision-making—has become indispensable to career and business survival.
8. Sales
Because you can’t do it alone, you’ll
After all is said and done, the one skill
eventually need people to help you
In 2018, you must learn the ability to
that keeps the lights on in your business
achieve your goals. For that, you’ll need
strategize for achieving long-term goals.
is sales. A company that can’t sell its
the ability to identify the right new hires.
Start by breaking down big goals into
products or services is quickly going out
Not just anyone should make the cut and
small, incremental wins that lead to major
of business. Regardless of your craft,
you shouldn’t settle for less than what
successes over time.
even artists, software developers, writers
your business needs. If you’re not careful,
and just about everyone needs selling
you’ll end up with a new hire that drains
5. Authenticity
skills to get by in the business world. If
your energy and budget without generat-
While technically not a hard skill and
you need funding, you have to sell your
ing enough value in return.
more of a soft skill, authenticity has
idea to investors. Whether you’re a job
become a minimum requisite for provid-
applicant or hoping to close a new
13. Sharing and Collaboration
ing value and achieving excellence in
freelance client, you simply have to sell
The willingness, commitment, and skill to
today's world of business, especially
yourself.
both regularly and effectively share your
among millennials and across social
28
episodes
work will get you closer to achieving your
media channels. Being labeled disingenu-
9. Relationship Building
goals. It’s no accident that information
ous isn't something you'll be able to
In our highly connected world, lone
sharing, crowd-funding and open source
recover from anytime soon. Take every
wolves are the top candidates for extinc-
are key terms describing pillars of the
opportunity you can to connect with your
tion. In the new economy where social
new economy. Android, Wikipedia and
audience and show that you're genuinely
currency is the standard by which your
Kickstarter are just a few examples of
in the game to help.
value is assessed, you need people to
how sharing and collaboration have
make
created industry-changing products and
progress.
From
offering
up
6. Financial Management
referrals, to giving endorsements, recom-
Knowing how to manage and grow your
mendations,
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inspiration
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and
services.
moral
MBE BUSINESS MAGAZINE MARCH 2018
29
Which Classic Management Theorist Are You?
Courtesy: SAMMI CARAMELA B2B Staff Writer
There are many styles of management,
established by Frederick Taylor and
one your practices match up with. Track
and one isn't necessarily better than the
others in the early 1900s.
your answers and find your results below.
theories about how to manage people,
Based on the philosophies of four
many modern leaders still align with the
well-known management theorists and
1. What is your overall outlook on management?
classic
created this quiz to help you see which
A. Managers should value efficiency
others. Although there are numerous
30
management
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MBE BUSINESS MAGAZINE MARCH 2018
above all else.
team lunch.
rewarded for improved productivity. Learn
B. Managers should control and plan
C. By not firing them.
more about Taylor's management style
every process.
D. By vocalizing your gratitude for the
here.
C. Managers should ensure organization-
little things.
Mostly B's
al hierarchy is respected and no lines are blurred. D. Managers should always acknowledge and show appreciation for their employees.
2. An employee approaches you with a pitch. What is your initial reaction?
6. Someone interviews for a position at your company. While they are a highly qualiďŹ ed, well-rounded candidate, they lack the speciďŹ c amount of experience that is recommended for the role. What do you tell them?
You are most like Henri Fayol. To you, a
A. That they must endure training so they
management style here.
manager should control, plan and schedule every part of their team's processes, and make sure all the necessary resources
are
available.
teamwork
You
under
encourage
management's
commands. Learn more about Fayol's
A. To calculate the most efficient way to
can be as efficient as the other employ-
run with the pitch, if it's a competent plan
ees.
Mostly C's
to begin with.
B. That they must be willing to work on a
You don't have time for nonsense, much
B. To take control of the plan and sched-
tight schedule and adjust quickly to any
like Max Weber. You think that employees
ule out tasks accordingly.
changes.
are assigned roles for a reason and that
C. To scold the employee for crossing
C. That they do not meet the exact qualifi-
they should never cross boundaries. As a
their designated role.
cations.
manager, you believe you're responsible
D. To praise your employee for thinking
D. That they would make a great addition
for keeping tabs on your workers and
outside of the box and having the
to the team.
everything they do, and that only the most qualified employees should be
courage to propose an original idea.
3. What does an ideal employee look like to you?
7. An employee misses a deadline on a project. What do you do? A. Reprimand them and discuss the most
hired.
Learn
more
about
Weber's
management style here.
A. Organized, resourceful and agile.
effective solution.
Mostly D's
B. Cooperative, productive and eager to
B. Plan a meeting to discuss why they
You're a lot like Elton Mayo. You believe
learn.
missed the deadline, and how they can
that employees are more motivated by
C. Humble, mindful and loyal.
reach it in a timely manner.
social rewards than monetary rewards,
D. Supportive, receptive and passionate.
C. Give them a warning and keep a
and you make certain to vocalize your
record of how often this is an issue for
appreciation. You don't let any of your
4. A worker calls in sick. What do you do?
them.
workers feel undervalued, even in just the
D. Assure them that it's all right and you
little things they do to help the company.
A. Ask them when they think they will be
appreciate their effort.
If any employees share traits, you leverage their strengths by grouping
back, and figure out which of their projects need immediate attention while
Results
them together to encourage collaboration
they're away.
Calculate the number of A's, B's, C's and
and individual success. Learn more
B. Send them any missed work and
D's you answered, and refer to the results
about Mayo's management style here.
delegate any timely tasks to other employ-
below.
ees.
If you got:
A mix of two or more You are a well-rounded leader who
C. Check your records of their previous absences to keep tabs on them.
Mostly A's
values their employees and their compa-
D. Allow them the proper time to recover.
Your managing style is most like Freder-
ny's success equally. However, there's
ick Taylor's. You believe that the work
always room for improvement. If you want
5. How do you show appreciation to your team?
process should be broken down into
to be an even better manager.
A. By rewarding them when they're most
efficient method possible for completing
productive.
a particular job. You train your employees
B. By scheduling and treating them to a
accordingly and believe they should be
MBE BUSINESS MAGAZINE MARCH 2018
small subtasks to determine the most
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31
Want to Make More Money? Marry the Right Person
Courtesy: JEFF HADEN
Lots of things matter where your job
considered:
promotion (even after factoring in the
satisfaction, earning power, and the
Your spouse.
participants' level of conscientiousness)
success of your career are concerned.
Researchers at Washington University in
for both sexes.
Your
your
St. Louis found that people with relatively
education, the industry you've chosen,
prudent and reliable partners tend to
According
and macroeconomics.
perform better at work, earning more
"conscientious" partners perform more
promotions, making more money, and
household tasks, exhibit more pragmatic
feeling more satisfied with their jobs.
behaviors that their spouses are likely to
boss
matters. So
does
And luck. Luck definitely plays a part.
to
the
researchers,
emulate, and promote a more satisfying
32
But while those are all important factors
That's true for men and women. "Partner
home life... all of which enables their
in your career -- and your earning power
conscientiousness" predicted future job
spouse to focus more on work.
-- here's one factor you probably haven't
satisfaction, income, and likelihood of
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MBE BUSINESS MAGAZINE MARCH 2018
As one researcher said, "These results demonstrate
that
the
she can just be home.
conscientiousness and prudence. As the
dispositional
researchers
say,
"Marrying
a
characteristics of the person one marries
So, while she's still considerably more
conscientious partner could at first sound
influence important aspects of one's
conscientious and organized than I am,
like a recipe for a rigid and lackluster
professional life." (Or, in non-researcher
she's definitely rubbed off on me in a very
lifestyle."
lingo, a good partner sets a good
positive way.
example and makes it possible for you to be an even better you.)
Nor am I suggesting you end your Which of course makes sense: as Jim
relationship if you feel your partner is
Rohn (and others) likes to say, we are the
lacking in those areas. But it does appear
I know that's true for me. My wife is the
average of the five people we spend the
that having a conscientious and prudent
most organized person I know. She
most time with -- and that's particularly
partner is part of the recipe for a better
juggles family, multiple jobs, multiple
true where our significant others are
and more rewarding career.
interests...
concerned. Bad habits rub off. Poor
she's
a
goal-achieving
machine.
tendencies rub off. We all know that.
For a while her "conscientiousness" got
But great habits and great tendencies rub
about what you can do to be more
on my nerves until I realized the reason it
off too.
supportive of your significant other.
So here's what you can do. Instead of expecting your partner to change, think
bugged me was because her level of
Maybe you can take on managing
focus and drive implicitly challenged my
Plus,
inherent laziness. I finally realized the
organized and keeps the household
best way to get more done, something
trains running on time that frees the other
we all want to do, is to actually get more
up to focus more on work. (In a perfect
Since the best way to lead is to lead by
done -- and she definitely helps me do
world both would more or less equally
example, in time you may find that you
that.
share train-engineer duties so that both
and your significant other make a great,
can better focus on their careers,
mutually supportive team, each of you
And I try to do the same for her. Since my
whether those careers are inside or
genuinely, and actively, supporting each
daily commute is two flights of stairs, I
outside the home.)
other... and supporting each other's goals
if
one
person
is
extremely
take care of most of the household stuff:
finances, or take on more household chores or schedules.
and dreams.
laundry, groceries, cleaning (I don't do all
Of course I'm not recommending you
the cleaning but I make sure it gets
choose your significant other solely on
You don't need research to tell you that
done), etc, so when she comes home
the
kind of relationship would be awesome.
MBE BUSINESS MAGAZINE MARCH 2018
basis
of
criteria
like
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33
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35
The Future of Social Media Marketing
Social
media,
like
technology,
is
new ones. Doing so will prepare your
Wish. "They like buying it because it feels
everchanging. The industry evolves every
company
marketing
like a TV-buying experience – it's familiar
day, and it can be difficult for companies
strategies and set you apart from other
and therefore more brands/advertisers
to keep up. However, digital marketing is
businesses. Here's what the future of
want to be a part of it."
crucial for the ongoing success of
social media marketing looks like.
for
competitive
businesses.
Video also personalizes user experience,
Video
helping you connect with your consumers
"Social media has undoubtedly become
Video is a growing marketing strategy
on a more relevant level, said McGowan.
a critical platform for marketers," said E.J.
that fares well on social media. Consum-
McGowan, vice president and managing
ers would much rather watch a short clip
"In their easily digestible format, videos
director of Campaigner. According to a
than read paragraphs of text, especially
serve as an excellent way to convey a
digital marketing forecast survey by
while browsing social platforms.
brand's message in a creative and
Campaigner, 73 percent of digital marketers believe it was a top strategy in 2017.
36
Courtesy: SAMMI CARAMELA B2B Staff Writer
interactive way," McGowan added. "As a "Video creates a longer lasting engage-
result, social networks and other media
ment and is generally more familiar to
have made it easier for individuals to
It's important to leverage these trends as
advertisers,"
consume and broadcast video. As video
they're occurring and to anticipate any
founder and creative director of BigEyed-
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said
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
Ian
Wishingrad,
continues to grow at a prodigious pace,
MBE BUSINESS MAGAZINE MARCH 2018
marketers must learn to adopt this disrup-
new, the benefits have gradually proved
willing to invest in, which they ranked as
tive technology or risk falling behind to
effective, and its implementation has only
so:
competition."
become even more seamless with new
• Facebook (48 percent)
technology," McGowan said.
• Twitter (12 percent)
To attract and retain attention, you can
• LinkedIn (11 percent)
implement video on your business's
The idea is to combine marketing
• Instagram (8 percent)
website,
or
strategies to impact a broader audience.
• Google+ (2 percent)
Snapchat, but recognize which integra-
For instance, you can broadcast your
• Snapchat (1 percent)
tions work well and which do not. Don't
Twitter feed on the side bar of your
expect as much success with video
website, or include a video of your
The remaining 18 percent do not plan on
marketing on LinkedIn as you would on
brand's mission on your company's
investing in social media.
more informal platforms.
Facebook page.
Endorsements
The most crucial integration this year,
different from the next and is intended for
A popular way for companies to promote
however, is social media and email, said
different
their brands is to get someone else to do
McGowan.
Instagram don't have the same level of
Facebook,
It's important to note that each channel is purposes.
Snapchat
and
broad search functionality that Facebook
it for them. These people are often well-known personalities or even celebri-
"When leveraged correctly, social media
does, and are geared more toward friend-
ties sponsored to endorse a business's
and email marketing can have a synergis-
ly connections than professional ones,
products or services, often on Instagram,
tic relationship for brands, with social
said McGowan. But this doesn't mean
Facebook, Snapchat and other social
media driving email subscriptions and
you should write them off entirely.
media.
emails bringing more followers to social channels," McGowan said.
"Marketers can leverage these social networking sites in 2018 by crafting
While you might think that you'll find more success with more renowned endorsers,
Marketers should coordinate the timing
media campaigns that highlight the
statistics prove otherwise. Companies
and content of posts and emails, and
strengths of each site," said McGowan.
experience a higher level of sales when
ensure congruent messages are being
"For instance, video may fare very well on
they sponsor individuals with a smaller,
sent across all channels, McGowan
Facebook; however, marketers should
yet notable, following.
added. "This will, in turn, maximize reach
pivot back to text content when launching
across the customer's journey."
campaigns on LinkedIn."
more relevant consumers than celebri-
Social media platforms
Reum suggests keeping up with platform
ties, whose audiences are primarily
The Campaigner survey outlined which
innovations
attracted by their fame. To this end,
sites marketers would most likely be
incremental changes.
Typically, lesser known influencers attract and
priorities,
and
any
Courtney Reum, co-author of "Shortcut Your Startup" (Gallery/Jeter Publishing, 2018) and co-founder of brand development and investment firm M13, advised shifting endorsements to these micro-influencers to personalize the experience for potential customers.
Social media & email marketing integration According to McGowan, one trend on the horizon is social media integration, which leverages two or more media or marketing tactics at once. "While the concept itself isn't entirely
MBE BUSINESS MAGAZINE MARCH 2018
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37
The New Role of Millennial Leaders
Courtesy: BY ETHAN SPIELMAN, Business News Daily Contributing Writer passes not only individual career aspirations but the overall success of a business. To roughly three-quarters of respondents,
a
successful
business
"should be flexible and fluid in the face of volatile working environments and not enforce a rigid structure on employees" and "will need to support employees outside of work."
to
advance in their careers. Leadership will
2. Set clear boundaries around technology.
develop their up-and-coming leaders will
take on a new form, which tomorrow's
With the ubiquity of mobile technology,
find no shortage of advice. Many discus-
leaders are in the process of defining.
many workers never truly leave the office.
sions about millennials in the workforce
The millennial leader will not be the "hero
Fifty percent of millennials surveyed feel
treat the present situation like an unprece-
CEO" of the 20th century. Rather than
the pressure to be "always available." As
dented emergency requiring a survival
taking a detached, top-down approach,
digital natives, millennials are uniquely
guide. However, a recent American
tomorrow's CEOs will foster a balanced
equipped to establish best practices for
Express survey, Redefining the C-Suite:
power structure, supporting workplaces
the use of technology in the workplace.
Business the Millennial Way, looks to the
that value fairness, integrity, openness,
This can include restricting the use of
future with a decidedly more optimistic
teamwork and empathy.
email and other digital communication
Managers
wondering
how
best
tone. The survey findings identify core
channels to office hours.
millennial values of creativity, autonomy
If you're a millennial hoping to secure a
and reciprocity as foundational to the
place in the C-suite, whatever it may look
3. Emphasize purpose-driven work.
future of business leadership.
like, here are some tips based on the
Sixty-eight percent of American millenni-
findings of the survey.
als surveyed "want to be known for
American Express' research questioned
making a positive difference in the world,"
whether millennials necessarily aspire to
1. Put employee well-being ďŹ rst.
and 81 percent say that "a successful
executive roles as previous generations
Millennials care about feeling fulfilled in
business will have a genuine purpose
have. The answer is a complicated yes.
their work, and fulfillment goes beyond a
that resonates with people." Aspiring
Seven in 10 American millennial respond-
paycheck or bottom line. A majority of
leaders should foreground corporate
ents said a C-suite role is attractive to
survey respondent defined success as
responsibility and create a standard of
them, but more than a third believe that
enjoying the work they do (62 percent)
positive change, rather than simply follow-
within 10 years, "the CEO role will no
and also having a good work-life balance
ing regulations and minimizing negative
longer be relevant in its current format."
(58 percent) – and millennial leaders will
impact relative to your competitors. Nowa-
try to engender these forms of success in
days, the public is savvy and often
others.
cynical. They can easily sniff out the
With that in mind, it's perhaps most accurate to say executive roles will evolve rather than disappear as millennials
38
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difference between doing good and good This shifting definition of success encom-
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
PR. Make sure you can too.
MBE BUSINESS MAGAZINE MARCH 2018
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Tech Skills Can Make Your Liberal Arts Resume Stand Out
If you recently graduated with a degree in
afraid to step out of your comfort zone. In
lots of experienced professionals teach
Communications, Marketing, English, or
this day and age, the more you know, the
themselves office technology on the job,
another popular but somewhat broad
more valuable you are.
but a surprising number of successful
area of study, you might feel lost as to
people still struggle with basic tasks in
the crowd. While having a degree and
Standard ofďŹ ce should know
impressive work experience is ideal,
A surprising number of college graduates
One reason standard office technology is
building some tech skills is an excellent
don't know how to use basic office
overlooked is that people tend to think
way to immediately bolster your resume,
technology,
who
that office suites aren't very powerful, but
even if you're just entering the workforce.
currently
management
that's not the case. There are far more
how to make your resume stand out from
40
Courtesy: MONA BUSHNELL B2B Tech Writer
and hold
tech
many upper
everyone
people
broadly used products.
positions in companies graduated long
features baked into these programs than
The tech you choose to learn should
enough ago that they didn't learn much
you might realize, and it's worth exploring
reflect your career goals, but don't be
technology in school, either. Of course,
them to find out what you're missing.
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MBE BUSINESS MAGAZINE MARCH 2018
Sure, you may know how to open an
with relative ease.
Excel file and use SUM to add up a
While many businesses use alternatives
column of numbers, but do you know how
WordPress is a great option for learning a
to the products listed here, these applica-
create a table that can be sorted, use
CMS; it's available for free and has so
tions are among the most popular
filters or create powerful pivot tables?
many basic and advanced features. It's
choices for SMBs, and are therefore a
Likewise, everyone knows how to create
relatively easy to start using WordPress,
good place for beginners to start.
a document in Word, but few know how to
and if you're moderately tech savvy, you
do a mail merge, which allows you to
shouldn't have any trouble choosing
Hootsuite: Hootsuite is a popular
custom address hundreds (or thousands)
templates, creating content, embedding
product that allows subscribed users to
of letters with a few clicks.
media, adding tags and categories, and
connect 20 social media profiles to one
setting up site menus.
account and then manage them all
By mastering the staples of office technol-
directly in Hootsuite (including posting,
ogy, you can seriously boost your resume
Like any system, you can dig in as deep
responding to messages, auto content
and become the go-to person for trouble-
as you want. Upgrade to a paid version
scheduling, etc.). This system, and
shooting and getting things done. If
and you can delve into adding plugins
others like it, has built-in analytics so you
you're not sure where to start, begin with
and widgets, create a dev site for testing,
can track the efficacy of social media
these business standbys:
use the analytics dashboard, and even
campaigns and overall visibility over time.
• Word
hone your HTML and CSS skills to do
Canva: This super user-friendly tool
• Excel
some custom work on your site. Other
makes it easy to make well-designed
• OneNote
popular CMS products include Weebly,
social media posts, even if you have zero
• Outlook
Wix and Squarespace.
Photoshop or graphic design skills. The
• G-Suite
photo editor is intuitive, the font catalog is
Social media
comprehensive, and it's free to sign up as
Content management
Having a curated presence on social
an individual (business subscriptions
If you play any role in content creation,
media is great, but understanding the
cost money, though). Tools like Canva are
you'll need to learn how to use a CMS.
types of tools businesses use to manage
great to familiarize yourself with because
There are many different CMS solutions,
social media is even better. SaaS
they're used broadly by small businesses
but it's not necessary to master all of
solutions (software as a service) and
that may not have a dedicated design or
them. If you learn how one CMS works,
plugins make maintaining an online
photography department.
you should be able to use other products
business presence much easier.
MBE BUSINESS MAGAZINE MARCH 2018
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42
43
44
45
Projection Mapping: What Is It and Why Businesses Love It
Courtesy: JOANNA FURLONG
quins. Clients can now take on 360-degree dome projection, create immersive theatrical experiences, deliver show-stopping concert experiences, and deliver far more
memorable
impressions
than
traditional forms of media.
The nuts and bolts of projection mapping Projection mapping is no light expense, however. Activations can easily range In an effort to connect with your heart,
ers into an experience," explained Paul
from $150,000 on the lower end to more
mind, and wallet, big brands are working
Whitney, executive producer at blueme-
than $1 million. This takes into account
hard so that every minute of your day is
dia, a Tempe, Arizona-based media
the creative gurus, engineers, on-site
jampacked with ads and multimedia
company that specializes in experiential
resources and logistics it takes to pull it
touch points. One marketing tactic in their
activations for some of the world's largest
off flawlessly.
toolbox aims to create emotional and
brands. "And research has shown that
Also, plan for some lead time: eight to 14
long-lasting impressions around events.
millennials, in particular, would rather
weeks, depending on the experience.
invest in an experience than a product." From sold out concerts to museums,
Enterprises are willing to pay for the
some events are more memorable than
When projection mapping first kicked off,
experience when they've amassed the
others – perhaps due to stunning graph-
it was limited to flat walls. Today, compa-
participants, social media followers and
ics, 3D or 4D experiences or interactive
nies that use it – often enterprises, but
brand recognition that make the ROI
installations you enjoyed there. These
not exclusively – can think far bigger and
possible. They rely heavily on social
remarkable experiences may have been
more creatively. They're no longer limited
media to piggyback on the event experi-
the result of projection mapping.
to structures or specific materials.
ence, creating massive buzz that reach-
What is projection mapping?
"Today, we have more flexibility than ever.
Projection mapping is a video projection
The technology has grown tenfold. Back
"Activations
technology where video is mapped onto
in the day, many of the things we did were
semipermanent," Whitney
a surface, turning common objects –
not possible, but [modern] software
brands will get 10 times more media
buildings, runways, stages, even water –
allows us to do cool things," Whitney
when they create these immersive experi-
into interactive displays. These surfaces
said.
ences."
projected onto a surface, playing off of
For example, Whitney mentioned a use
Whitney has spearheaded projection
the surface's shape and textures to
case for a fashion show: Rather than
mapping experiences from the Super
create a delightful experience of light and
using 30 mannequins with 30 outfits,
Bowl to the famous Roosevelt Hotel in
illusion.
projection mapping could be leveraged to
Hollywood to a life-sized Noah's Ark that
"Projection mapping immerses consum-
show a variety outfits on two manne-
just launched in Kentucky.
es far beyond the event location. can
be
permanent
or
said. "But
become a canvas, with graphics being
46
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Commandments of Running a Successful Business With Your Spouse Courtesy: DAVID AND CARRIE MCKEEGAN
new
customer
then hold each other
Don’t assume that because you are
accountable. In our
running the company together you’ll each
particular case, we
have the same experiences day-to-day.
each own a specific
Focus your commentary not on the
KPI
perfor-
particular subject but on how your
mance indicator) for
spouse is feeling about it. Try to act as if
the business. David
they've come home from work and you
staffs our account-
really don't know how their day went and
ant
(key
and
let them talk about it. Be supportive and
ensures each one is
don’t always try to fix their problems --
performing
team
the
sometimes we all just need to vent.
highest level while
Lastly, don't talk about work all evening or
Carrie focuses on
weekend. This may be the hardest, but
acquisition
at
numbers.
While either person can and should input
unique set of challenges but running your
on approach and strategy, there is no
4. Create your own space
business jointly with your spouse can
question on who makes the final call.
Have your own working space and
take that to a whole different level. Can
routine. Just because you work together
this be a successful venture both person-
2. Setting work (and personal) hours
doesn’t mean you have to be together all
ally and professionally? Absolutely. But it
Create
(and
day long -- that could be a recipe for
must be done with a great deal of care.
non-work hours) as well as explicit
disaster in the long run. In the beginning,
meeting times to discuss the larger
we had an office and sat next to each
Here are the five commandments you
business metrics. When we first started
other, chatting each time something
need to follow:
out, we talked about business nonstop.
came up. Over the last five years, we've
specific
work
hours
But now we have a meeting each Friday
developed our own rhythm and routine
1. Division of labor
where we do the "week in review’" and
and surprisingly enough, don't interact
In your personal lives, you may have a
brainstorm areas that need a bit more
much during the work day. While that may
very casual division of labor (say, one
focus and attention. This is also the time
seem odd, it helps us stay focused on our
cooks dinner and the other helps with
to go through our specific to-do lists for
specific tasks and responsibilities and is
homework), but it’s critical that you don’t
each other. While we obviously talk
ultimately more productive for both of us.
let that stretch into your business life.
throughout
Having specific roles and responsibilities
happening, we save important conversa-
5. Reap the rewards
is key and you must ensure your team
tions, such as the strategic marketing
Appreciate your unique relationship. The
members
plan, for our meeting. We never discuss it
entrepreneurial lifestyle can be intense
over dinner or while bathing the kids!
and having someone to share it with
know
who
the
ultimate
decision-maker is to keep productivity
the
week
about
what’s
flowing.
48
most important, thing to do.
Being an entrepreneur comes with a
helps make it more manageable but also rewarding -- sharing your passion for the
As owners and spouses, you must be
3. Pretend you aren’t working together
steadfast when you divide the duties and
Ask your partner how their day went.
powerful.
W W W. M B E F O RYO U. C O M
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business with the one you love can be
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BUSINESS TRAVELER’S NEEDS.
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Rested. Set. Go.® We’ve upped our game with the Comfort® brand, investing over $300 million in updates to make these hotels even better for your company’s business travel. 100% smoke-free across the United States and Canada, our Comfort hotels feature an all-new look and feel across hundreds of renovated locations. Plus, at Comfort Suites® hotels guests get 25% more space in all-suites rooms with separate areas for work and relaxation.
Get your money’s worth. Get real value for your company’s money from affordable hotels with the key amenities your travelers expect—including free hot, fresh, and healthy breakfast, free Wi-Fi, and, of course, service that is professional, responsive and friendly.
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51
How to Plan a Corporate Event
Courtesy: SAMMI CARAMELA B2B Staff Writer
Being active in your industry is critical to
meaningful connections made through
to attendance." Book a venue in a conven-
success, especially for small businesses.
in-person communication."
ient area with a vibrant atmosphere so
To build lasting relationships with consum-
attendees feel comfortable and will to
ers, you need to get more personal than
Hosting a corporate affair allows you to
an email or social media connection.
connect with current clients and attract
make the commute.
future ones. Here are some tips on how
Be sure to involve the local community as
"Events provide businesses a personal
to plan an event that your customers
well, said Gina Argento, president and
way to build relationships with their target
won't soon forget.
CEO of Broadway Stages.
nition and loyalty," added Myke Nahor-
Choose an appropriate location
"We always use local vendors for
niak, co-founder and CEO of Localist.
According
vice
catering needs, various rentals and many
"LinkedIn messages, Facebook status
president of marketing and business
other crucial aspects to planning a
updates and tweets cannot replace the
development at enVista, "location is key
business event," Argento said. "By doing
audiences [as well as] build brand recog-
52
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to
J.J.
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
Schambow,
MBE BUSINESS MAGAZINE MARCH 2018
this, we are supporting the local commu-
trying
nity and giving them the opportunity to
exclusive for the first time."
something
new,
thrilling,
or
several long breaks and opportunities to network
network and expand their businesses."
with
clients,
partners
and
prospects."
Understand the purpose of your event
Invest in the right areas Hosting a corporate event requires a big
Additionally, don't skimp on food or
Once you decide you want to host
budget, and knowing where to invest
beverages. You want to treat your
something, your first step is to determine
most of your money is essential. If you
audience like the valuable consumers
what kind of event will resonate with your
spend more money on fancy decorations
that they are and build connections with
intended audience.
than you do on a skilled tech crew or
them through respect and consideration.
personable speakers, your event will be For example, coordinating a client event
Promote your event
lacking.
Of course, if people don't know about
with an industry expert, such as a guest
your event, no one will show up.
speaker, can position your company as a
"Choosing an A/V and technology team
trusted adviser instead of just a vendor,
can make or break an event, so we
said Heather Monahan, founder of #Boss-
always put a focus on hiring an experi-
"In today's digital age, a variety of promo-
inHeels, a career mentoring group.
enced firm to manage live presentations
tional methods are required to generate
‌ breakout session technology and
attendance," said Schambow. "We typical-
Schambow stated that its best to focus
photography, pre and post event," said
ly start by emailing our database, placing
on peer-to-peer learning with client
Schambow.
ads in industry enewsletters, add our
panels,
keynotes,
roundtables
event to industry listings and directories,
and She also noted best to provide your sales
and encourage our sales teams to
team with the registration list so they can
promote [our conference] when visiting
"Always offer up opportunities for attend-
schedule
clients or partners on-site."
ees to do something fun, memorable and
meeting spaces during the conference.
breakout session speakers.
appointments
and
private
From there, promote on your social
entertaining that they wouldn’t typically do anywhere or anytime else," she said.
"People do business with people they like
media and allow your team to spread the
"This might include hearing from a
and trust," Schambow said. "We have
word.
famous speaker, comedian or band;
found it’s very important throughout the
playing on an incredible golf course; or
conference to strategically weave in
MBE BUSINESS MAGAZINE MARCH 2018
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53
MBE
inc.
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Think Like a Customer: How customer insights can help drive your business. In business, it’s all too easy to focus on
entering the market to help retailers gain
While any tool that provides customer
the bottom line and gradually lose touch
valuable data and insights from their
insights is clearly beneficial, you also
with the ever changing and developing
customers in seconds.
need to be in a position to take action on
needs of your customers. Although 72%
your learnings. This can be tricky to do,
of businesses say that improving their
TruRating captures consumer opinion as
especially if you are a busy business
customer experience is their top priority,
an
asking
owner with a hundred things on your
it’s common to see new strategies for
customers feedback questions on the
plate at any given time. SAS found that
innovation sidelined by day to day needs.
payment terminal. A question appears
only 23% of companies were able to
This can be a huge mistake, especially in
on the terminal screen and consumers
integrate customer insights in an effective
a market like Canada, where the majority
can ‘rate’ an experience from 0-9 in
manner, in real-time.
of customers are known to be ‘silent
seconds, before continuing to payment
switchers’ – those who won’t necessarily
as usual.
Which means valuable
To get you moving in the right direction,
complain, but will simply stop using your
customer data, collected on a daily basis,
here’s four examples of how customer
business in cases of poor service.
to help manage and focus on the key
insight can drive better business, as
areas of your business, as informed by
learnt from the 15 million validated
genuine customer experiences.
ratings TruRating has collected
The good news is, that new technology is
MBE BUSINESS MAGAZINE MARCH 2018
experience
happens,
by
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55
worldwide:
just one. The impact? Over a month the
measurable way for customers to let you
program saw a 11% week on week
know what they’re thinking, every time
increase in sales.
they engage with you, can be just as important as quickly responding to the
2: Better value doesn’t just mean better prices
unfortunate case of a negative online review.
Only a third of customers believe they're The obvious solution one might think, is
4. It’s hard to please all the people all the time…
to maintain competitive prices at all
While you’re no doubt always looking to
times.
offer the best customer experience, 18%
getting great value from their purchases.
But what about all the other
factors at play here?
The value
of
customers
in
retail
still
leave
proposition of good service in itself, can
disappointed. This might initially seem
make actual cost less important.
If a
disheartening, but looked at from another
restaurant has slightly more expensive
light, it’s easy to frame this as an
prices than local competitors, but far
opportunity. By turning those customers
outshines the rest when it comes to
who qualify as ‘disappointed’ into ‘fans’
service,
food,
there’s a potential to drive a revenue
customers are much more likely to think
increase of up to 34%. You know your
their dollars are well spent. This may
business best, and you likely know your
seem obvious, but it’s important to
shortcomings as well as your strengths.
remember ‘value’ and ‘experience’ are
Focus on driving improvement that is
made up of many things – which part of
likely to have a tangible income on your
your offer are you truly proud of? Where
overall customer experience, and you’ll
might there be room for improvements?
soon see the results in your revenues. Customer experience will continue to be
Whilst a staggering 1 in 10 retail
3. Customers expect more from their experiences
customers are disappointed by the
Customers who are impressed by their
should be. What we must remember is
service they've received, those who were
overall in-store experience spend a
that you don’t have to go it alone, there
impressed by the customer service spent
whopping 43% more (on average) than
are many services which can help you
10% more on average per transaction.
those who are disappointed. Get on top
track customer experience and help
Some of the biggest bug bears of poor
of the latest business buzzword “the
implement strategies that create better,
customer service include the perception
experience economy” and create a store
more memorable experiences to improve
of rude or inadequate attention from staff.
experience better aligned with your
your customer satisfaction.
1. It’s not always about what you’re selling, but how you sell it.
atmosphere
and
a top priority for all businesses, as it
customer’s personalities. Engage all five
56
Training your staff to be kind and
of your customers’ senses; being able to
About TruRating:
attentive is clearly one immediate way to
touch and feel the products and see them
TruRating is the world's first point-of
boost performance here, but it’s the
in use is an easy first step, but there’s
purchase data collection company that
details that matter too. Working with a
more than one factor at play when it
allows
national sports retailer, we saw that a
comes to creating great experiences. It’s
feedback
‘benefits’ lead selling program made a
crucial to keep this in mind when
providing
huge impact on performance. By training
measuring customer response to your
representative feedback.
staff to focus on exactly why a given
business. Social and online can provide
product was right for the individual
great insights, but the there’s a tendency
customer, the retailer saw a notable
for these channels to be dominated by a
increase on the perception of value.
vocal few, rather than the silent majority
Sales people who took the time to show
that make up most of your customer
2-3 options, also saw a much higher
base. Think of the ‘silent switchers’…
conversion rate than those who showed
providing
W W W. M B E F O RYO U. C O M
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a
simple,
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
consistent
customers during
to
give
their
businesses
real-time
experience, with
and
MBE BUSINESS MAGAZINE MARCH 2018
true,
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From Adversity to Innovation: How Cancer Inspired the Creation of a Virtual Healing Community Courtesy: MARCIA DONZIGER Founder and executive director of MyLifeLine.org
Cancer knows no boundaries. In 1997, at
support network expanded, and she
The possibilities are endless. Cancer
the age of 27, I was diagnosed with
found comfort in messages of love and
patients can jumpstart their emotional
advanced ovarian cancer.
care, countless prayers, and offers to
healing process by connecting with
help her family.
people on a local and national level,
The initial diagnosis was a "benign
asking for help with meals and chores,
tumor" on one ovary. When I asked my
In the age of the internet, I found value in
and receiving messages of abundance
doctor if it could be cancerous, she
connecting with others via a personal
and care.
seemed to think I was too young. Hours
website. It could ease some of the stress
later, however, I woke up on a hospital
of communicating in times of crisis and
As of 2017, there were over 30,000 active
bed after an emergency hysterectomy to
channel positive energy towards healing.
people registered on MyLifeLine.org to
discover that I had been diagnosed with
I wanted to extend this opportunity to all
give or receive support. MyLifeLine
stage IIIc ovarian cancer, and stripped of
cancer patients. Thus, MyLifeLine was
partners with organizations including the
my dreams of motherhood.
born.
American Cancer Society and Cancer Support Community to provide social and
Like the 1.5 million Americans diagnosed
I had gone through the perils of cancer
emotional support services to all people
with cancer each year, I sought comfort
and wanted to help provide healing for
affected by cancer.
and support from friends and family. I was
others. The passion to innovate new
fortunate
the
strategies of healing coupled with my
The power of MyLifeLine is largely
overwhelming volume of concern from
entrepreneurial spirit translated into a
defined by the cancer patients and
loved ones. After a while, I became
thriving organization.
caregivers that have personalized their
to
experience
physically unable to return calls and grew
58
stories and given meaning to their
tired of repeating the same information
During times of crisis, it is only human to
journeys. Paige, a survivor of Squamous
time after time. My handicap intruded on
seek a hand to hold. As a non-profit
Cell Carcinoma – a form of tongue
my relationships. I felt guilty for not being
organization, MyLifeLine's mission is to
cancer where she lost her ability to speak
able to reconnect with loved ones during
empower cancer patients and caregivers
– found healing in her own personal
a time of uncertainty.
to build an online support community of
website, which she says was the only
family
free
way to express herself and work through
In 2003, I learned about a young woman
personalized websites, where they can
her emotions. Another user, Stephanie,
who had just been diagnosed with
foster
has been living creatively with Metastatic
cancer. Lori Arquilla was not the typical
healing.
Breast
cancer
patient;
her
friends
connection,
through inspiration
and
Cancer.
By
adopting
a
and
By tracking and sharing their progress
take-charge attitude, she found peace in
prudence inspired me to challenge my
virtually, those touched by cancer can
having good people in her life.
capabilities. Through her own struggle to
feel safe and less overwhelmed and
stay in touch with family and friends, Lori
isolated during a period of insecurity. It's
Cancer is a brutal adversary. MyLifeLine
created a personal website, a single and
the power of emotional connections with
exists
central platform where family and friends
day-to-day assistance that can see you
through
could view and follow Lori's progress. Her
through to more positive outcomes.
connections and community.
W W W. M B E F O RYO U. C O M
resilience
and
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
to
counteract
the
positive
negativity
interactions,
MBE BUSINESS MAGAZINE MARCH 2018
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Justin Trudeau's Davos Address in World Economic Annual Meeting 2018
Courtesy: WWW.WEFORUM.ORG/AGENDA/2018/01/ PM-KEYNOTE-REMARKS-FOR-WORLD-ECONOMIC-FORUM-2018/
Before I begin, it won’t surprise you that
and sustaining growth, prosperity and
I would also like to personally thank
my remarks today will address the impor-
well-paying middle-class jobs today and
Prime Minister Abe for hosting the recent
tance of progressive values in the context
for generations to come.
talks and for his leadership on reaching
of globalization.
this positive outcome. We are pleased with the progress we
On that note, today, I am pleased to
have made to make this deal more
Today is a great day for Canada and a
announce that Canada and the ten other
progressive and stronger for Canadian
great day for progressive trade.
remaining members of the Trans-Pacific
workers on intellectual property, culture
Partnership concluded discussions in
and the automotive sector.
Tokyo, Japan, on a new Comprehensive
I was last here at the World Economic Forum in 2016, two months after being
and Progressive Agreement for Trans-Pa-
Trade helps strengthen the middle class,
cific Partnership (CPTPP).
but for it to work we must ensure that the
sworn in as Prime Minister.
benefits are shared with all our citizens,
And while that might not seem like very
The agreement reached in Tokyo today is
not just the few. The Comprehensive and
long ago, in this new era of perpetual
the right deal. Our government stood up
Progressive Trans Pacific Partnership is a
change that we’re living in, two years
for Canadian interests and this agree-
new step on that path.
might as well be a lifetime.
ment meets our objectives of creating
60
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MBE BUSINESS MAGAZINE MARCH 2018
Think about it: The pace of change has
“Companies must benefit all of their
never been this fast, yet it will never be
People have been taken advantage of,
stakeholders,
this slow again.
losing their jobs and their livelihoods.
employees, customers, and the communi-
including
shareholders,
ties in which they operate.” There’s
enormous
opportunity,
and
Governments and corporations – we
enormous potential, in that realization.
haven’t done enough to address this.
Technology has always brought such
Over the past decades, citizens and
promise – a better standard of living, new
workers have been calling for change,
innovations,
but too often, their pleas have been
But sitting back and hoping some other
ignored.
corporation – or some other country
Now, I understand that the burden of change falls heavy, and you cannot be
remarkable
products.
Consider that progression from steam power, to electricity, to computers.
expected to solve all the ills of the world.
–volunteers to take the lead on this will Too many politicians become disconnect-
get us nowhere.
But it also brings dramatic shifts in our
ed – refusing to really listen, chasing
social, economic, and political cultures.
short term wins over long term, meaning-
We have to drive this change. Each and
ful solutions.
every one of us.
and AI, as the obvious examples, will
And too many corporations have put the
Forums like this one are a great way to
totally revolutionize the world of work – in
pursuit of profit before the wellbeing of
talk about how we can best work together
many ways, they already have.
their workers.
to fulfill our duty to serve.
As business leaders, I know you view
The gap between the rich and the poor is
We cannot neglect our responsibility to
these as both exciting and challenging
staggering.
the people who matter most – to the
This current step, involving automation
advancements. You are rightly anxious
people who aren’t here in Davos and
about how quickly our existing business
All the while, companies avoid taxes and
models are being disrupted.
boast record profits with one hand, while
never will be.
slashing benefits with the other.
Those are the people we’re working for.
But that approach can’t and won’t cut it
Those are the people who must be our
anymore.
priority.
benefits of economic growth, regular men
We’re in a new age of doing business –
If we do nothing, and if we operate in the
and women who are trying to grab a rung
you need to give back.
mindset of “business as usual”, the
Still, if you’re anxious, imagine how the folks who aren’t in this room are feeling. Workers, people who aren’t seeing the
on the career ladder (never mind climb it)
systems will break down, and we will all
– for them, technology is a benefit to their
You need to be part of the solution. And if
lives, but a threat to their jobs.
you don’t believe me, take it from Larry Fink.
fail. We all know that to be competitive in the
Over the past few years, we’ve seen the
modern economy, change is imperative.
ripple effects of economic uncertainty
In his most recent annual letter to CEOs,
and inequality play out around the world.
Larry writes:
The unrest we’ve witnessed is driven by
“Society is demanding that companies,
anxiety and fear.
both public and private, serve a social
And the grassroots desire for change is there – it always has been. But it’s on us to flip the switch.
purpose. Fear of what a rapidly changing world
We know what needs to be done. It is well
means for workers and their families, and
“To prosper over time, every company
past time that we listen, learn, and finally,
for those who are already struggling in
must not only deliver financial perfor-
lead.
the existing economy.
mance, but also show how it makes a positive contribution to society.
And that fear – that anxiety – is valid.
MBE BUSINESS MAGAZINE MARCH 2018
Of course, this kind of profound, societal change can seem overwhelming, and
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61
lead us to wonder where even to begin.
The GDP boost could be as much as
We should be encouraging women – and
$2.5 trillion – that’s bigger than the entire
men – to make the best decision for their
Canadian economy.
family situation.
Now, when we talk about getting more
In Canada, we’ve given parents more
women into the workforce, the issue of
options for parental leave, and invested
One that I have made a central tenet of
pay equity comes up – and it should, it’s
billions in affordable, high quality child
my leadership.
vitally important.
care.
One that is core to this year’s Forum,
In Canada, we’ll be moving forward this
We also introduced a really successful
thanks to the leadership of our seven
year with legislation to ensure equal pay
child benefit program that gives middle-
extraordinary co-chairs.
for work of equal value at the federal
and low-income parents more money
level.
every month to help with the high costs of
So I’d like to focus on a fundamental shift that every leader in this room can act on immediately.
I’m talking about hiring, promoting, and retaining more women.
raising kids. But I’m sure there are a few of you in the audience who are thinking, “I already
And since the Canada Child Benefit gives
And not just because it’s the right thing to
have equal pay policies in place. This
more money to those who need it most,
do, or the nice thing to do, but because
doesn’t apply to me.”
the financial impact on single mothers
it’s the smart thing to do.
has been significant. So while I commend your effort on this
In Canada, like all over the world, much
front, it may not be good enough.
Last year, nearly 90% of single mom's
of the economic and labour force growth
receiving the Canada Child Benefit
we've experienced over the last many
Our own government’s pay equity efforts,
earned less than $60,000 and received
decades is because of women entering
while important, are still just a first step.
about $9,000 in total benefits, tax-free.
Because equal pay for women does not
And let’s be clear: helping those families
But there is still so much room for
mean
has been a key driver of Canada’s recent
improvement,
treatment, or equal sacrifice.
economic growth.
into – and changing – the workforce.
and
such
enormous
equal
opportunity,
or
equal
benefit to be had. Paying a female employee the same as a
Companies should have a formal policy
McKinsey estimates that narrowing the
male employee doesn’t even begin to
on gender diversity, and make the recruit-
gender gap in Canada could add $150
touch issues around family planning,
ment of women candidates a priority.
billion to our economy by 2026.
promotions, or job security.
Research tells us that organizations with
Women do more part-time work, and
our
women on their corporate boards and in
more unpaid work, than men.
Cabinet in 2015.
How do we address that? When we dig a little deeper, when we
The usual suspects complained. But guess what?
In fact, The Peterson Institute for Interna-
peel back that outer layer, we see that
Two years later, Chrystia Freeland and
tional Economics found that increasing
there are a whole host of barriers facing
Maryam Monsef, who are here this week
the share of women in leadership
women in the workplace.
–
positions from 0% to 30% translates into
Removing these barriers will take effort,
colleagues in Cabinet – are serving the
a 15% boost to profitability.
leadership, and a willingness to change
country with great distinction, and have
the nature of work as we know it.
elevated the level of decision-making and
You may remember that we introduced country’s
first
gender-balanced
key leadership positions perform better than those without.
Recent estimates suggest that economic
Here’s where we need to start.
the United States’ GDP.
It’s time to take a serious look at parental
And in China?
W W W. M B E F O RYO U. C O M
with
their
many
female
debate for everyone in Cabinet and in
gender parity could add $1.75 trillion to
leave and child care policies.
62
along
government As
corporate
leaders,
consider
gender-balanced board, or gender-bal-
|
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MARCH 2018
a
anced project teams.
Folks, treat these not as piecemeal
And that’s just the tip of the iceberg.
alternatives to how things currently run. Anytime we’re looking for a new hire, we
Treat these examples as a fundamental,
should be identifying women candidates
essential shift in the way we operate.
So in reflecting on this, let me ask you: What are your challenges? And what are you doing to address them?
As governments and corporations, are
Ladies and gentlemen, the hiring, promo-
In Canada, when we look to fill appoint-
entrusted with a platform and a voice.
tion,
ments, we work to recruit people who
Let’s use them.
something we can make happen today,
at a rate equal to men.
reflect the true diversity of our country.
and
retention
of
women
is
right now. Last year, with our neighbours in the US,
And we have to recognize that aspects of
we established the Canada-US Council
More women in leadership positions
intersectionality are always at play, and
for Advancement of Women Entrepre-
won’t just grow our economy, create jobs,
require special attention.
neurs and Business Leaders.
and strengthen our communities.
Here’s an example: In 2016, among
The council just put out an important
It will also lead to innovation and change
women who were newly appointed to the
report – their first of five – focused on
in the workplace – innovation and change
boards of Fortune 500 companies, 77%
supporting and growing women-owned
that workers so desperately need.
of them were white.
businesses. The unrest that we see around the world
Race, religion, sexuality, socioeconomic
I’m pleased to announce that the
status – these are just a few of the ways
co-chairs for the G7 Gender Equality
that women are even further discriminat-
Advisory Council will be Melinda Gates
These are uncertain times. We have a
ed against.
and Isabelle Hudon.
responsibility to address people’s very
And finally, folks, here is a really big one:
Both of these women are global leaders
is palpable, and it isn’t going away.
real concerns. in the advancement of gender equality
And the only way we’ll get there is by
Me Too, Times Up, the Women’s March –
and the empowerment of women and
listening. If we listen to our workers and
these movements tell us that we need to
girls – and so will ensure that gender
our citizens, we will create solutions that
have a critical discussion on women’s
equality is a priority through everything
actually stick.
rights, equality, and the power dynamics
the G7 does this year.
of gender.
The people in this room are immensely 2018 will also see Canada hosting
privileged – we owe it to society to use
Sexual harassment, for example – in
Fortune’s Most Powerful Women Interna-
this privilege for good.
business and in government – is a
tional summit, and 2019 will bring the
systemic problem and it is unacceptable.
Women Deliver Conference to Vancouver
We should ask ourselves – do we want to
– the world’s largest gathering on health,
live in a world where the wealthy hide in
rights, and wellbeing of women and girls.
their gated enclaves, while those around
As leaders, we need to act to show that truly, time is up.
them struggle? These are just a few examples of what
We must each have a well-understood,
we’re doing to draw regular and frequent
established process in place to file allega-
attention to the untapped potential of
Or do we want to help create a world grounded in the notion of fairness?
tions of workplace harassment.
women and girls around the world.
Because right now, we are in real danger
And when we receive those complaints,
And that’s not to say that we’ve got it all
fair than the one we inherited from our
we must take them seriously.
figured out.
parents.
As women speak up, it is our responsibili-
In Canada, we need more women in
Progress of any kind takes hard work.
ty to listen, and more importantly, to
politics, more women on corporate
But by thinking big, and working together,
believe.
boards, and more women in STEM.
we will build a better world.
of leaving to our kids a world that is less
And I know we can do so much better.
Thank you.
MBE BUSINESS MAGAZINE MARCH 2018
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63
Hiring? Avoid These 7 Common Mistakes
Hiring new talent can be complicated and
the hiring manager, before you conduct
more successful and keep organizations
exhausting. While
your next employee search, avoid these
growing and progressing."
you're
conducting
interviews and assessing the merits of
seven common mistakes.
each candidate, applicants are evaluating you, too, and your company.
With a diversified workforce, you stand a
Being too narrow in your search
better chance of attracting different types
One of the biggest mistakes is not having
of people who wouldn't normally apply for
The hiring process is more complex than
a diverse slate of candidates, according
positions at your company.
choosing the right person for the job; it's
to Paul Wolfe, senior vice president of
attracting
human resources at Indeed.
and
securing
the
best
candidates, whose values align with your company's mission and principles.
64
Courtesy: SAMMI CARAMELA B2B Staff Writer
"Don't look for someone exactly like you or the rest of your team — you shouldn't
"Think of diversity of age, experience,
be afraid to bring in someone who will
background, race and gender, all of
challenge you; an outside perspective is
It's important for companies of all sizes to
which help bring diversity of thought,"
what can help move the needle in your
implement an effective hiring strategy. As
Wolfe said. "This can make organizations
company," Wolfe said.
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MBE BUSINESS MAGAZINE MARCH 2018
job's
responsibilities
and
the
skills
and stick to your word.
Trusting ďŹ rst impressions
needed to succeed in that position,
Ted Karkus, CEO and chairman at
Hunter
ProPhase Labs, noted that employers
candidates. "Explain and prove to them
should align with your workers' ethics,
frequently judge candidates on whether
that they'll have the opportunity to
creating a culture that everyone is proud
or not they like them, as opposed to
progress within the business as the
of.
matching their strengths with the respon-
company grows," he said.
added,
be
up
front
with
Additionally,
your
company's
values
"As a brand, all employees represent
sibilities of the position. While you can't know for sure how a new employee will
Having an unclear hiring policy
you," said Hunter. "If your company
perform once hired, you can mitigate the
One of the most critical mistakes a
appears to have poor ethics or has
risk of a bad hire by not factoring first
company can make is failing to define its
perhaps received backlash for offensive
impressions into your decision.
hiring
an
behavior in the past, candidates are
employee search. An unclear policy can
unlikely to want to be associated with
"It's so easy to assume that a firm
confuse
you."
handshake and good eye contact means
candidates at best, or invite legal troubles
someone
the
at worst, especially when it comes to
Neglecting social media
board," added Jason Berkowitz, business
contract workers and exempt versus
With many companies using platforms
development executive at IBM Smarter
nonexempt employees.
like Facebook and Instagram as market-
is
competent
across
policies the
before hiring
beginning manager
and
ing tools, a weak social media presence
Workforce. "Don't use the interview to try to validate a good or bad snap judgment
"Employers should all have an employee
can actually hurt your company – and the
[of a candidate]. Hiring managers should
handbook and a hiring policy in place,"
people in it.
actually try to disprove their initial impres-
said
sion."
marketing at Qualia. "This helps identify
"Some might argue that the only thing
issues to avoid and serves as a legal
worse than not having a social media
shield to potential liability in the future."
presence is having an account that isn't
Lacking transparency
Matthew
Kaufman,
director
of
regularly updated," said Hunter. "A
Being misleading or unclear about the job (as well as the skills, traits, etc., the
Make the selection wisely to pursue
Twitter timeline that's been neglected
ideal candidate possesses) can lead to a
business
since
potentially bad hire.
positive work experience for the entire
applicants that, as a brand, you're lazy,
team.
don't interact with customers and are out
growth
while
providing
a
2012
suggests
to
potential
of touch – three things you definitely don't
Make a list of the job responsibilities and a corresponding list of the skills, knowl-
Forgetting to highlight culture
want to be known for if you want to attract
edge, experience and talent the person
One of the biggest errors you can make
the best talent."
needs to have in order to do those tasks
is not showcasing your company's style
to your expectations. By having a clear
and culture, which can include benefits,
Falling behind the technology
idea of what you need, it is easier to see
salary, perks and flexibility, Wolfe said.
Workers want to feel like they're at a competitive business rather than a
those skills in candidates. "Most of us are spending more time at
dead-end street. To recruit and retain
"Before you begin the hiring process,
work than we are with our families and
talent, you need to keep up with tech
consider the things that would attract you
friends, so people are seeking an environ-
advances.
to a job and implement them into your
ment where they feel comfortable or [that
own business," said Andrew Hunter,
provides] certain benefits that will work
"Purchasing high-quality devices and
co-founder
your
with their personal lives," Wolfe added.
technology in the workplace should be
mission statement and your company
"This can be a big differentiator for
seen as an investment, not a waste of
culture clear on your website to prevent
candidates and is especially important
money,"
unsuitable candidates [from] applying,
when you are trying to find people in a
software can enhance employees' jobs
saving both your [time] and the job
competitive industry or function."
and help them learn new skills which, in
of
Adzuna. "Make
turn,
hunter's time." Hunter advised taking time to consider If you don't have a concrete idea of the
MBE BUSINESS MAGAZINE MARCH 2018
will
said
Hunter.
undoubtedly
"Top-quality
profit
your
business."
the incentives you can offer employees,
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65
5 Ways to Build Excellent Relationships With Customers
Every entrepreneur knows how important
keep them strong, you must do all you
it is to connect with customers. Building
can to engage customers. Here are five
relationships is key to learning your
ways to build customer relationships and
If you have employees, teach them how
customers’ needs. And, you may gain
keep them coming back.
to effectively communicate with custom-
more returning customers, referrals and net income in the process.
solution to their problem.
ers. Instead of waiting for customer
1. Communicate.
service to become a problem, foster
As a key to any good relationship,
communication skills with customers
As a small business owner, you have an
communication is an essential way to
while
advantage when it comes to building
build customer relationships. Promoting
Maintain an employee policy, requiring
customer rapport. The size of your
your business and listening to your
timely follow-up, to make sure the custom-
company allows you to reach people at a
customers are equally important.
er’s needs are met. Make sure your staff
more personal level than big businesses, Rather than just telling customers about
with customers.
your business, have conversations with
W W W. M B E F O RYO U. C O M
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onboarding
new
employees.
returns voicemail messages and emails
which turns into stronger relationships
To create customer relationships, and
66
Courtesy: MIKE KAPPEL
promptly.
them. Find out what your customers
2. Exceed expectations.
need, then show them that you have a
Your customers expect great products or
W W W. FAC E B O O K . C O M / M B E F O RYO U 7
MBE BUSINESS MAGAZINE MARCH 2018
services from you. You should continue to
better your offering meets their needs,
5. Show appreciation.
raise the bar on what your company
the more your business will grow.
Reward long-time customers with a
offers.
loyalty discount program. You can hand Always listen carefully to comments and
out reward cards, or use a loyalty
To put it simply, under promise, and over
respond promptly, whether it’s a compli-
program app to track customer rewards.
deliver. When you impress customers,
ment or a complaint. The worst thing you
they keep coming back.
can do is ask for feedback then not
With a loyalty program, customers earn
address
negative
points for buying your goods or services.
To exceed customer expectations, you
feedback is valuable and can give you an
After earning a certain number of points,
can deliver a product or service faster
honest gauge of customer satisfaction.
the customer gets a reward. For example,
concerns.
Even
than anticipated. When you deliver earlier
you could reward a customer with a
than expected, the customer will be
4. Connect.
happy about the surprise. For example,
With technology, there are more ways to
tell a customer their order will be ready by
begin conversations with your customers
Also give away inexpensive branded
the end of the month, knowing you will
than ever before. There are many online
items, such as pens or notepads, or even
have it ready a week earlier.
tools and social media outlets you can
expensive items, like shirts, hats or
use to reach customers.
jackets with your logo on it. It’s a small yet
discount on their next purchase.
3. Ask for feedback.
effective way to say thank you to custom-
Whether customers have a good or bad
When you engage with customers online,
ers
opinion about your business, they will
be careful not to create a one-way conver-
top-of-mind.
make their feelings known. Invite custom-
sation. Ask customers questions, and
er feedback to show you are listening.
respond to their inquiries.
while
keeping
your
business
Place comment cards on your business counter, or conduct a survey.
Also,
make
sure
your
website
is
top-notch, and start a blog to engage Customer feedback helps you hone your
your customers and prospects. Build
customers’ specific needs so you can find
customer
the best solutions to their problems. The
online presence.
MBE BUSINESS MAGAZINE MARCH 2018
relationships
through
your
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1-877-201-3476
olu@ogunniyilawoffices.com
Address: 9 Milvan Dr, Toronto, ON M9L 1Y9
www.ogunniyilawoffices.com
Phone: (416) 902-5964 Web: www.Cloud9Partyhall.ca
DEEP CARE DENTAL CENTRE
LEGAL SERVICES PROVIDER, WHERE BENEFITS MEET REWARD
we are proud to launch FIRST DENTAL TREATMENT CARD POWERED BY MBBP AND DEEP CARE DENTAL CENTRE.
COMPLETE GUIDANCE FOR IMMIGRATION TO CANADA
3 Types of Membership LIVE
COUPLE CARD
STUDY
SOLITARY CARD work
STUDENT CARD
IMMIGRATION
DEEP CARE DENTAL CENTRE: Address: F-2/1, Block-8, Kehkashan Clifton, Karachi. Facebook: www.facebook.com/mbbppakistan
MBBP: Suit # 105, Clifton Diamond, Block 4, Clifton, Karachi. Facebook: www.facebook.com/mbbppakistan | Website: www.mbbpforyou.com.pk
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CONTACT US
Address: 4953 Dundas Street West, Suite 106 Toronto, ON M9A 1B6
Tel: (416) 234-0514
Email: alinaqvi@rogers.com
MBE BUSINESS MAGAZINE MARCH 2018
WE ALWAYS PROTECT OUR CLIENT'S INTERESTS
CALL NOW: (647) 427-2406
OUR SERVICES WILLS
NEED LEGAL ASSISTANCE?
Inhaam Law Office is a multi-discipline law practice firm providing legal representation in Real Estate Law, Family Law, Immigration, Wills & Estates, Small Claims Court and Personal Injury.
SMALL CLAIMS
ESTATES
REAL ESTATE
IMMIGRATION
FAMILY LAW
ACCIDENT CASES
CRIMINAL CASES
Address: 10 Milner Business Court, 3rd Floor, Toronto, ON. M1B 3C6 Tel: (416) 583-5205 | E-mail: info@inhaamlaw.com Web: www.inhaamlaw.com
Address: 30 Alden Road Unit 3 Markham ON L3R 2S1. Website: www.gmistone.com Call: 647-469-5555
GMI STONE
Granite / Marble / Onyx
OUR MATERIAL IS THE BEST IN CLASS WITH SUPERIOR QUALITY. Now we are offering $2000 countertop package!!
ABOUT US
Up to 45 Square Feet in Granite or Quartz Sink cutting is included
GMI Stone Inc. owns 7 quarries around the world and has open access to 45 quarries to provide unstoppable supply
Installation is included
of most exotic colors of granite, marble
4 edge profiles
and onyx. Experience the natural
One week process
stones like never before.
Free removal
World of imported natural stone...
MBE BUSINESS MAGAZINE MARCH 2018
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24/7 Propane Station For Refill Of BBQ Cylinder , Car And Truck
THE ORIGINAL SOFT CLOTH WASH
Address: 2141 Dundas St. E Mississauga, ON L4X 1M3 Phone: 905-625-1982 Website: www.cleanmaxcarwash.net
Full Service Exterior/Interior
CAR & VAN WASH LTD.
DPF System
+ tax
+ tax
+ tax
Engine Assembly
Full Service
A\C SERVICE AND ALSO SUMMER SPECIAL GAS CHARGE IN
+ tax
$120
COMPLETE SATISFACTORY REPAIRS TO ALL MAKES & MODELS Contact Us: Address: 6149 Shawson Dr., Unit # 6, Mississauga, Ontario Phone: 905-564-2424 / 647-283-6150 | Fax: 905-564-2411 Website: www.simrantruckrepairs.com E-mail: simranttc@gmail.com
AFFORDABLE BIN PRICES FOR ANY NEED
DUMP IT BINS
544L1M 1A3 5 55 ON
) 6 Brooklin chips.com 5 0 9 N nd
: ( ldwin St. ysямБsha l e T 7 Ba .stanle
,
:6 ww ess r d e: w t i s Ad b We
$99 for any size bin
$99 for every ton
Address: 5000 Yonge St, Toronto, ON M2N, Canada Tel: 416-639-1933, 647-490-2911 Email: dumpitdisposalbins@gmail.com Website: www.dumpitbins.com
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MBE BUSINESS MAGAZINE MARCH 2018
EXCEPTIONAL REAL ESTATE SERVICES
BROKERAGE INDEPENDENTLY OWNED & OPERATED
Helping you is what we do.
Opportunities
MAHMOOD NAQVI SALES REPRESENTATIVE
SYED HASSAN BROKER
SALEEM AKTHAR
SALES REPRESENTATIVE
GULZAR KHAN
SALES REPRESENTATIVE
104-100 Dynamic Drive, Toronto, ON M1V 5C4 200 Consumers Road, Suite 100, Toronto, ON M2J 4R4 (416) 939-9378 (416) 497-5949 www.mansoornaqviteam.com
SYED BAQAR KAZEMI
SALES REPRESENTATIVE