Fall 2019
ALISON EVENT MANAGEMENT KOWAL2AA@CMICH.EDU (248) 462-5991
KOWALSKI
CONTENTS 03
RPL 318 COURSE FIELDWORK STUDY
05
SUMMER CAMP MUSIC FESTIVAL
16
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
36
PANKY RANG PRODUCTIONS L.L.C.
49
RESUME
03 THEÂ FIELDWORK PROGRAM
03
YDUTS KROW ESRUOC DLEIF
THE FIELDWORK PROGRAM The Center of Leisure Services at Central Michigan University coordinates students with a short-term work experience called fieldwork. Fieldwork is like earning internship or practical credit for work and experience in entry level positions within the recreation and tourism professions. This entitles any student, regardless of their major, to be placed at recreational facilities in an entry level or seasonal position. They may enroll for anywhere between one to 15 credits based on the job-related recreation experience. This credit offering can be applied to non-recreation majors' electives requirement or fulfill requirements for Recreation or Event Management minors. Through my experiences, I earned approximately 80 hours of fieldwork experience to further my event management skills.
From May until December 2019, through real-world experience, I was able to further my leadership, management and technology literacy skills. I chose three organizations and production companies to collaborate with. Both Summer Camp Music Festival and Panky Rang Productions L.L.C. are music-related production companies, in which I got to demonstrate strong leadership skills and show initiative as the official street team leader/coordinator. Additionally, I worked alongside the Fashion Association of Merchandising and Design, which is a registered student organization on-campus at Central Michigan University. It was with this organization that I completely planned all details surrounding our end-of-semester banquet which was hosted at an off-campus location.
05 SUMMER CAMP MUSIC FESTIVAL
05
SUMMER CAMP MUSIC FESTIVAL weekend. The event typically attracts on average
all genre music festival located at Three Sisters
20,000 visitors, of which between 8,000 and
Park in Chillicothe, Illinois. Summer Camp first
10,000 arrive before the gates even open! In
began back in May of 2001 and allowed patrons
2014, it was listed as one of the top 40 music
to enjoy a two-day event with just 15 bands. Since
festivals in Rolling Stone magazine. Despite all of
then, Summer Camp has completely transformed
its growth, Summer Camp remains the “home
the grounds and itself on an annual basis, allowing
away from home� stomping grounds for its
them to welcome in more fans, more fun, more
dedicated SCampers, welcoming in new
genres and even more music! This event now hosts
attendees each year to become a part of its
over 180 bands and musicians on nine stages over
giant, music-loving family. Each year gets larger
the three-day event (four if you make it to the
with more interactive art, galleries, vendors,
Thursday Pre-Party). Additionally, the festival has
amusement rides, swings, great food and field-
begun to offer late night shows for an additional
day activities. After three years in a row of
cost. Summer Camp is the biggest event in the
attending the festival, I don't see myself ever
Midwest that takes place each Memorial Day
going anywhere else on Memorial Day weekend!
NOITCUDORTNI
Summer Camp Music Festival is a three-day long,
RESPONSIBILITIES SUMMER CAMP MUSIC FESTIVAL Central/Western, MI markets. Here, I would have
exchange program that offers Summer Camp
the responsibility of managing the Michigan
Music Festival perks and rewards in exchange for
market, and keeping Ian and the other
promoting Summer Camp. This occurs leading up
coordinators up-to-date on the progress that the
to the festival at several concerts, special events,
team was making by reporting back with bi-
key areas in your market, bulletin boards, and
weekly updates on how things are going. This
more. As an ambassador, you are expected to
included taking initiative and making sure there
promote at concerts of Summer Camp type bands
was promotion being done at any relevant events
or those of similar genres (largely jam bands,
by creating a document that contained all
bluegrass, EDM, nationally touring bands, etc).
upcoming concerts, events or festivals. After creating this document, members of the market
Ambassadors are responsible for reaching all
could sign up for events they were interested in
major concerts in their area, especially any
attending or knew they would be at for sure.
headliners from the festival. It is expected to be promoting at a minimum of 1-2 concerts per
From March until May, I worked with seven other
month. The production team is responsible for
members in the Michigan market and assisted
sending out the handbills that are to put passed
them in all aspects by assigning specific events to
out at these events. There, you can pass out flyers
promote at. I was responsible for finding key
to guests and members within the audience. To
areas within our market to promote at, including:
show proof of your promotion efforts,
college campuses, bars, coffeeshops, restaurants
ambassadors will take pictures of the venue's
and more. Once each member received their
marquee or their ticket for that event, as well as
posters, they hung them up and submitted photo
photo evidence of attendees holding the
proof to the coordinators. Every two weeks I
handbills. Then, you submit them to the platform to
would send the team leader report over to Ian
be reviewed by the production team.
and relay any feedback they had about the ambassador team and would contact the
This was my third year attending Summer Camp
coordinators if a member needed any additional
Music Festival. The last two years I was actively
handbills and posters. I would report back if any
involved in the ambassador team and earned a
members in our market weren’t doing their part,
free ticket in exchange for promoting at concerts
as well as those who showed team initiative and
and other events in my area. At the beginning of
get things done.
February 2019, I applied once again to be a part of the ambassador team. I was accepted right
This was a rewarding and exciting experience to
away due to my previous experience and was
participate in, as I got to work with a large-scale
eager to start once again. Shortly after, Ian
festival, manage people, set regulations,
Strasser, the ambassador team coordinator,
responsibilities, requirements, and network with
reached out to me personally, letting me know
industry professionals. Additionally, the music and
that he believed I would be a good fit to take on
atmosphere is always unlike other festivals I have
the role of ambassador team leader for theÂ
attended in the past.
SEIITLIBISNOPSER
The Summer Camp Ambassador Team is a work
PERFORMANCE EVALUATION
Performance Evaluation for my Summer Camp Music Festival experience. Completed by Ian Strasser, Marketing Associate and ambassador coordinator.
NOITAULAVE ECNAMROFREP
SUMMER CAMP MUSIC FESTIVAL
DETAILS Summer Camp 2019 took place from May 23 -
Tickets for the festival will typically go on sale
May 26 in Chillicothe, IL at Three Sisters Park.
between early December - January and can be
Three Sisters Park consists of 400 acres located on
purchased up until the days of the event. Tickets
the south edge of Chillicothe, Illinois. The Pavilion
typically vary between $250-500 on average.
and special events area offer a panoramic view of
There is the option for presale then tickets go up
the Illinois river and bluffs to the east. The west
by different tier levels. You have the option to get
side of the Park is bordered by rich Illinois
a general admission ticket or VIP which includes
farmland. To the south is the community of Rome
extra amenities including skipping the lines, early
and to the north is the community of Chillicothe. It
entry, drink tickets, and more. The festival has
is also within a convenient three hour drive from
begun offering the "Thursday Pre-Party", where
Chicago, St. Louis, and Indianapolis. This provides
attendees can arrive on the grounds an entire day
a huge population base for potential Park visitors.
earlier. This gives them access to convenient camping locations wherever they may choose,
This year was larger than most, although the event
especially one that may be in the shaded area of
was nowhere near to selling out. It was crowded
the festival, away from the Porta Potties. Pre-Party
at some points but offered plenty of space to
attendees will also receive an additional day of
accommodate everyone. I attempted to get exact
music and early entry into the actual festival site.
numbers from my contact, but he relayed that he
You will typically always catch SCAMP veterans on
was not able to give out information on the
this day!
attendance or staff numbers. On average however, it is estimated that approximately
Since my role only required me to focus on
20,000 people attend the festival each year. The
preparation, promotion and ambassador
festival also attracts a large number of volunteers,
management for the event, I did not have anything
working from vehicle searches, field-day staff,
to do with the actual festival being put on or was
trash pickup, merch booth and first-aid medics. By
assigned any responsibilities during the festival. My
volunteering your time, you are able to gain
fieldwork efforts included getting people aware of
admission into the festival.
the festival by handing out flyers to people during shows or as they were leaving, posting about the
The festival is catered towards all ages. Just
festival on social media and spreading it word-of-
walking around the campgrounds will you see
mouth. I became consumed of all things Summer
children and adults of all ages getting their groove
Camp and would not stop talking about it for the
on. There is even a "kiddy-area" with playground
life of me! From March until May, I worked with the
equipment! The festival takes place on natural, flat
other street team members and we each focused
grounds and allows patrons to camp wherever
on our promotion efforts. I tried to set an example
they may please. When you're not catching a set,
by focusing on SCAMP related artists and sharing
you will most likely be participating in field day
my favorite sets and memories. Since Michigan
activities, snacking on some amazing food or
gets a lot of performances by a variety of artists, it
checking out all of the vendors.
was extremely easy to make sure we would all be able to hit our goal and get people excited!
TSOC + SLIATED TNEVE
SUMMER CAMP MUSIC FESTIVAL
EXPERIENCE The most enjoyable part of my role was getting to
For the most part, things ran very smoothly
be “in charge” and having others report back to
throughout the experience. Since majority of my
me. I was flattered when Ian had reached out to
work was to be done online, the main focus was
me personally asking if I wanted to be a team
making sure that everyone stayed in contact with
leader for the market. Normally I would not
each other and followed through with what they
describe myself as the “team leader”, but decided
were assigned. I had a few members in our
since it was going to be my third year attending
market drop out at the beginning because they
that I wanted to become more involved with the
didn’t believe they would be able to commit the
festival, so I decided to step up and become a
time it took when it came to promotion efforts or
team leader. I had already had more than enough
just wasn’t interested at all. Although our market
experience when it came to the ambassador side
became smaller, it became easier for everyone to
of things, but was looking to expand my
stay in contact with each other and not feel
communication and people skills.
overwhelmed when discussing efforts with the rest of the members.
Ian, as well as the other coordinators, really valued my opinions and the information I would relay back
As a team leader, I was sent each members full
to them about our market. They were always there
name and email by the coordinators, but had
to assist and really made me want to move up
trouble finding everyone on Facebook to add
within the organization. Having daily
them into our group chat. Since they did not
responsibilities kept me excited and focused, and I
know me personally, I had to attach a message
became motivated on promoting all things
explaining who I was. I noticed more often than
Summer Camp.
not that members would leave my messages on read, so I would have to be persistent and reach
Overall, I would say the least enjoyable part of my
out to them individually and explain the
experience was not having face-to-face
importance of communication.
communication with members of our market. Each member lived throughout Michigan, so I did not
I felt like I was the most excited person for the
get a chance to meet up with them in person and
event throughout the experience. Although it was
discuss promotion efforts. Our market maintained
my job as team leader to be active, I was
contact with each other through a Facebook
extremely dedicated to the experience and was
group chat just in case everyone did not have an
always going out of my way to push social media
iPhone or GroupMe account. It was the easiest
promotion, concert promotion and signage
way to communicate, however, I noticed that
promotion. I was flattered that I had a chance to
people weren’t always checking it right away and
become more involved than I ever have. At the
would take a while to respond back. I can’t really
beginning, I did countless research when it came
think of a better solution to this problem because
to organizing upcoming concerts, events and
everyone lived so far away from each other,
festivals spread all over Michigan to place in our
except for being more sterner about
document. I tried to cover all major cities and
communication efforts and responding back.
would share them on my personal social media.
ECNEIREPXE TNEVE
SUMMER CAMP MUSIC FESTIVAL
EXPERIENCE I would 100% say that I was used in a role that
did not want to put in the work. It was important to
developed my professional event knowledge and
keep them motivated and remind them of the
skills. I became extremely organized by knowing
incentives they would receive in return for their
about upcoming events from all the major target
promotion efforts, including: flyering, hanging up
markets. I practiced communicating with the
posters and posting on the Sweet platform. Doing
management level and interpersonal
all of these tasks increased your points for earning
communication. This role was one of the first
rewards, including a weekend pass to the festival
opportunities I have had managing people and
or official merchandise. I had not originally
maintaining a disciplinary role. Since we were
planned on having to motivate others to try their
promoting Summer Camp and I was representing
best in their promotion efforts. I was strongly
the brand, I made sure to think before I spoke,
motivated throughout the entire experience, so I
become adaptable, and offer positive
did not really understand why they were a part of
reinforcement. The role was a great way to
the market if they truly did not want to push
demonstrate a strong work ethic by working
promotion hard. Nonetheless, I worked hard on
independently and as a team. I learned how to
remaining positive towards my market, offering
successfully build and organize a team and
words of encouragement, and interacting with
demonstrate goal setting.
them regularly to keep them updated of my own promotion efforts. Seeing this allowed them to see
I did not personally encounter any office politics
how motivated I was and would give them a push
throughout this experience because I did not
to increase their efforts.
interact with anyone face-to-face, but rather communicated and participated during my own
There is no doubt in my mind that the event was a
free time. If I were to have worked in the office, I
total success! Each year Summer Camp only
believe I would have witnessed more of the hands-
grows larger, and I have met people from
on aspects in the planning and preparation of the
everywhere (my proudest encounter: a lovely
event. I know how stressful operations are the day
gentleman from New Zealand!). They will always
of and was grateful for the chance to be able to
bring typical fan favorites, SCAMP residents, and
sit back and enjoy the festival. Working
at least one major hip-hop act each year. This
independently motivated me on my own time to
year included some of my personal favorite
produce quality work in a timely fashion. If I had
performers and the atmosphere was nothing but
the opportunity to be involved during the actual
kind and inclusive throughout. The entire duration
festival, I believe I would have had even more of
of the festival seemed as if operations and
an amazing experience working with Summer
production were running smoothly and they did not
Camp.
face many issues, except weather delaying or canceling sets which was ultimately out of
Something I learned throughout this experience
anyone's control. The decorations were less as
is motivation is key. While everyone in my market
bold and interactive as they had once been in
was excited and eager for the festival, they did
prior years and was missing the infamous “Vibe
start strong in the beginning and by the end they
Tent� this year (another of my favorites!).
ECNEIREPXE TNEVE
SUMMER CAMP MUSIC FESTIVAL
EXPERIENCE Our promotion efforts stayed strong and
who share the love for the festival and will make it
consistent, and I personally knew many people
an annual event. The festival is well known and will
who would be attending the festival already. Each
be celebrating its 20 year anniversary next year.
year that I have been an ambassador I have tended to talk it up and share it with anyone and
As a Fashion Merchandising major, I was heavily
everyone. I would say almost all of our goals were
interested in the event planning side but focused
reached through the duration of the promotion
more of my interests and efforts on Visual
period. From the beginning, I had created specific
Merchandising. Before this experience, as well as
goals related to our promotion efforts including
my other field work experiences, I was strongly
flyering, postering and posting on social media
dedicated towards fashion and knew that's the
platforms. I had created a calendar of upcoming
career field I would pursue. After these
events a few months ahead so that people knew
experiences, I just continued to replay how much
from the beginning shows to plan for and could
fun I had and how rewarding the outcomes of the
make sure they would attend. Each week I would
experiences were. Although I had prior experience
continue to check in with them via our Facebook
in events such as planning a fashion show, I knew I
Messenger chat and see where everyone was at
did not want to end up as a general manager of
for the week, what shows had been hit, and if any
some store somewhere.
new poster locations were discovered. I would then relay this information on the weekly team
This experience helped me begin to concentrate
leader reports to send to the festival coordinators.
on what I want to do and expect for my future
It was very important to me that I set up and
career. I know I am deeply invested in both fashion
followed my own goals as well as markets goals.
and event management and think it would be
This experience was important to me and I wanted
incredible to find a career that combines the two.
to make sure I was always available and ready to
I know for a fact I chose the best concentrations
solve whatever needed to be done.
for my duration at Central Michigan University. I believe they both connect with each other very
I would say Summer Camp Music Festival is a
well and the skills I pick up along the way will be
great experience for other college students
beneficial in any field I choose to pursue. They
looking to gain experience in the music festival
both allow me to equally express the arts and my
industry. This experience would work well if you do
very own creativity.
not have reliable transportation or are currently enrolled in school. The experience could be done
I sharpened a lot of transferable skills that I will be
whatever your availability is and allows you to
able to continue to apply with my future career. A
work steadily while at your own pace. Since I was
few skills include data analysis, work ethic,
located in Michigan, it became an easy way for
creativity and teamwork. I learned how to
me to still be directly involved without having to
thoroughly manage a market online rather than
travel. Summer Camp is always looking for
working with each other face-to-face. This is
ambassadors to help spread the word. There are
something I do not have as much experience with
ambassadors located all over the United States
as much of my teamwork experiences have been
ECNEIREPXE TNEVE
SUMMER CAMP MUSIC FESTIVAL
EXPERIENCE done in person. I improved on creating and
I did not have many similarities in this fieldwork
working towards business strategies and learning
experience when compared to RPL 430, however, I
to compile data based on a specific market.
believe it was still an essential opportunity to further develop my understanding of marketing
I believe this opportunity can easily be justifiable
and promoting events. I did a lot of research on
as an educational experience and worth college
my own confirming the details of a variety of
credit because it allows you to participate in an
upcoming events within our market and took note
independent setting and become directly involved
of each city’s most popular venues. I had to try
in marketing and promotion of festivals. This
and incorporate each regions environment and
experience will require you to practice
select cities that had a strong music presence to
adaptability, problem-solving, strategic thinking,
focus our promotion efforts on. Although I was not
research and prioritization skills, which are useful
the one who created the promotional materials, I
in ultimately any career choice. If you don’t have
still was responsible for the distribution of them, as
much prior leadership experience, this opportunity
well as being the main contact to reach out to if
can allow you to practice team building and
ambassadors needed extra materials. If someone
communication, constructive criticism, active
reached out to me requesting anything, I would
listening and integrity. Additionally, it is a great
reach out to the festival coordinators and inform
way to build on technology literacy skills by
them that we would need more by email.
accessing, managing, evaluating, creating and communicating materials. If you a fan of social
Overall, this was an incredible experience for me,
media already, this opportunity will allow you to
and I am so happy I got a chance to be a part of
network with people from all over.
it. Whether it counted as fieldwork as or just something to do for fun, it made this year of
According to a new Nielsen report, 32 million
Summer Camp Music Festival one of the best I’ve
people attend a music festival in the U.S. every
attended thus far. It was rewarding to enjoy and
single year. That being said, the industry is and will
relax at the festival without hesitation, but I would
continue to grow each year, and will provide
definitely love to see myself working in a more
potential job opportunities within all key areas,
permanent position with the festival in the future.
including: production, marketing, sales, hospitality,
Although I have been an ambassador for the last
tourism, etc. You name it! Music festivals are a
two years, it was an honor to see my hard work
popular way for people to spend vacations, time-
and recognition paid off by becoming an
off, and leisure all around the world. It fits right
ambassador team leader this year. I gained
into the event management world within
confidence and assurance that I know how to
recreation, parks and leisure. After completing this
effectively promote an event, as well that I can
experience on my own, I can only describe it as
motivate others, offer advice and support, and
doing what you love and, “never working a day in
communicate effectively. Before, I feel as If I
your life”. It was always fun, exciting, and a very
lacked few team building skills and really could not
rewarding experience.
motivate others to get excited for the cause.
ECNEIREPXE TNEVE
SUMMER CAMP MUSIC FESTIVAL
EXPERIENCE I would like to work improving my task delegation
If I had the opportunity to repeat this experience, I
skills, as I am often one to complete most of the
definitely would. It allowed me to be tech-savvy,
work by myself. I would definitely say I was the
work within a leadership role, and communicate
top promoter within our market. Mostly this is
with the organizers of the festival. I believe I
because I was trying to set an example, but also
brought a lot of prior experience with my position
because I really wanted to enjoy the festival’s
and was able to effectively manage the market
rewards. I wanted the ambassadors to know I’m
and follow the exact wants from the festival.
serious, but excited and ready to help. I did not want to seem overbearing, or constantly nagging
Summer Camp continues to rise in number of
to them because I would remind them about
attendees every year, so I imagine the
promoting. I believe I did a good job of keeping a
ambassador team and the fun will only continue to
positive attitude and encouraging from a
grow even larger in the near future. Overall, I
distance, but looking back, I need to establish
believe this was a great affiliation to volunteer my
more of a system and routine to keep them in the
time with. I strongly recommend it and am already
flow of things to keep promotion efforts steady.
so excited to attend my fourth year in a row!
Summer Camp Music Festival 2020 website cover.
ECNEIREPXE TNEVE
SUMMER CAMP MUSIC FESTIVAL
SKILLS LEARNED SUMMER CAMP MUSIC FESTIVAL
TASK DELEGATION TEAM BUILDING TEAM COMMUNICATION COLLABORATION POSITIVE REINFORCEMENT CONSTRUCTIVE CRITICISM
MANAGEMENT
WORKING INDEPENDENTLY WHILE WORKING AS A TEAM INTERPERSONAL COMMUNICATION PRIORITIZATION INTEGRITY
TECHNOLOGY LITERACY ACCESS INFORMATION MANAGE INFORMATION INTEGRATE INFORMATION EVALUATE INFORMATION COMMUNICATE INFORMATION CREATE AND REVISE
ADAPTABILITY
GATHERING RESEARCH PROBLEM-SOLVING STRATEGIC THINKING ACTIVE LISTENING NEGOTIATION/PERSUASION FLEXIBILITY
ORGANIZATION
PRIORITY GOAL SETTING DEADLINE MANAGEMENT PROJECT MANAGEMENT TIME MANAGEMENT RECORD KEEPING EVENT COORDINATION
TRANSFERABLE
DATA ANALYSIS WORK ETHIC CREATIVITY BUSINESS STRATEGY LEADERSHIP TEAMWORK
DENRAEL SLLIKS
LEADERSHIP
JOURNAL + LOG SUMMER CAMP MUSIC FESTIVAL
the Facebook Messenger group chat, create Google Doc to keep track of signups (3/8/19 - 2 hours) 2. Research already announced shows/events for upcoming months within target cities, finalize Google Doc, share links with Michigan market (3/9/19 - 2 hours) 3. Continue researching upcoming shows up announced until the month of May (3/10/19 - 1 hour) 4. Fill out first Team Leader Report, brainstorm potential poster locations, poster sign-ups, confirm member addresses, send info. to coordinators (3/13/19 - 2 hours) 5. Complete weekly report, record attended shows on Google Doc, remove past shows (3/18/19 - 1 hour) 6. Receive first round of flyers, hang around locations either on/off campus (3/22/19-3/25/19 - 2 hours) 7. Complete weekly report, record attended shows on Google Doc, remove past shows, updated list of poster locations (4/1/19 - 2 hours) TOTAL = 24 HOURS
GOL + LANRUOJ
1. Setup - Add other ambassadors on social media, create
JOURNAL + LOG SUMMER CAMP MUSIC FESTIVAL
remove prior shows off Google Doc, discuss social media promo (4/3/19 - 2 hours) 9. Complete weekly report, record attended shows on Google Doc, remove past shows, updated list of poster locations (4/9/19 - 2 hours) 10. Receive additional flyers, hang on/off campus, continue social media promo (4/10/19-4/11/19 - 2 hours) 11. Complete weekly report, record attended shows on Google Doc, remove past shows, updated list poster locations (4/15/19 - 1 hour) 12. Complete weekly report, record attended shows on Google Doc, remove past shows, updated list of poster locations (4/22/19 - 1 hour) 13. Complete weekly report, updated list of poster locations, last day to submit poster proof (5/13/19 - 1 hour) 14. Review and complete ambassador evaluation, continue to update portfolio (5/13/19 - 1 hour) 15. Summary of overall experience, final email to street team coordinators (5/17/19 - 2 hours)
TOTAL = 24 HOURS
GOL + LANRUOJ
8. Gather and send in additional poster/flyer requests,
APPENDIX SUMMER CAMP MUSIC FESTIVAL
XIDNEPPA
Summer Camp Music Festival official 2019 Lineup.
APPENDIX SUMMER CAMP MUSIC FESTIVAL
XIDNEPPA
Attendees at a variety of shows within the Michigan market after interacting. Each are holding Summer Camp flyers that features the festival information and lineup.
Bulletin boards in Mount Pleasant where I hung up official Summer Camp Music Festival posters. This included locations on and off campus.
APPENDIX SUMMER CAMP MUSIC FESTIVAL
Google Doc used by the Summer Camp MI Market Street Team. This document was used to sign up to flyer/promote an event and see what SCAMP related events are coming up.
Spreadsheet of Michigan street team ambassadors that
Google form used by team leaders to relay information
I was responsible for leading and assigning promotion efforts.
and promotion efforts to Summer Camp's street team coordinators on a bi-weekly basis.
XIDNEPPA
SCampFam platform used to share posts, earn rewards and see top ambassadors.
16 FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
16
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN and are responsible for planning their meetings
Design is an on-campus organization for students
and any events on-campus. I joined FAMD my first
who are planning a career in the fashion retailing
semester attending Central Michigan University
industry on Central Michigan University’s campus.
because of my involvement in the program, as
The main goal is to establish a working relationship
well as to have the chance to network and travel.
with each other and professionals working in the
From what I witnessed beforehand, e-board had
industry. Many people within the Fashion
complete control within the organization, and
Merchandising program are a part of this
were followed by a faculty led advisor, Ian Mull. In
organization, however, it welcomes anyone with
the past, I have experienced several popular
an interest in fashion and the chance to network.
events and gotten to travel to see the real-world
The organization meets every few weeks on-
fashion industry. In the past, we have taken trips
campus with guest speakers, workshops, socials
to Detroit, Chicago, and Las Vegas, where we
and a chance to network at each meeting. The
have attended seminars, resume workshops,
organization is led by the e-board, which are all
career days, and actively assist with Central
students who have been active in the program
Michigan University's fashion show.
NOITCUDORTNI
The Fashion Association of Merchandising and
RESPONSIBILITIES FASHION ASSOCIATION OF MERCHANDISING AND DESIGN While trying to research about each venue the
board did their introduction presentation and
best I could online, I attempted to find as much
announced they were looking for chair positions
information as possible. I looked through each of
for the organization. They were looking for a
their websites to see if they offer hosting events
banquet coordinator, who would be responsible
or parties. Most websites did not display pricing
for planning the banquet and booking the venue
of any kind, so I had to reach out and contact
for our semester banquet within September to
each personally either by phone or email.
December. They would discuss and reflect ideas with the rest of e-board and would be responsible
After communicating back and forth between the
for attending all meetings. Right from the start, I
venues, I created a presentation of what I had
knew this was something I was interested in
content wise to present to the e-board. It
applying for. After the first meeting, I decided I
contained a list of our past venues, the venues I
was going to apply for the position.
came up with, decoration ideas, entertainment ideas as well as a general theme. I brought the
Since I have an Event Management minor, and
presentation with me to one of our general
already had several events under my belt, I felt
meetings so that people could see the route I
confident that I would be able to effectively
was planning to go with the event as well as help
execute this role for the Fall 2019 semester. While
finalize a venue location. I had to get eboard and
only one other person applied for the position of
other members to agree on the venue before I
banquet coordinator, e-board decided to work
could continue. They all loved my first choice
with the both of us by allowing myself to plan the
from the start and wanted me to proceed.
fall banquet, and another member would plan the spring banquet. I knew I wanted this event to be
I was then responsible for negotiating prices
memorable and unlike anything we’ve done in the
between the organization and the venue and
past, so I began to brainstorm and plan an
remain the contact for FAMD. Since we were on
eventful evening.
a budget and relied on fundraising and membership dues, I had to put the organization
The first step of my planning process was to
first and focus on needs over wants. I worked on
research about our organizations past FAMD
the proposal and came up with a list of potential
banquets, what had been done and the locations
food options to be presented. Additionally, I had
of the banquet. I already knew I didn’t want to
to find out any members dietary restrictions to
host it at a location we had used in the past, so I
relay to the venue to ensure everyone's needs
began to brainstorm venues in the area that I
were met. After the venue was chosen, I got to
knew, liked and believed would be a good fit. This
work on selecting and gathering decor, creating
venue would have to fit all of our needs, be
a snapchat filter, creating a slideshow
accessible for those on-campus and most
presentation and creating our Secret Santa
importantly, be enjoyable. In the past, we have
exchange. After we finalized attendance and
had banquets at Pisanello's Pizza, Courtyard
dietary restrictions, I sent the final headcount to
Marriott Hotels, Island Park and Riverwood Resort.
the general manager and began collecting funds.
SEITILIBISNOPSER
At the first meeting of the Fall 2019 semester, e-
PERFORMANCE EVALUATION
Performance evaluation for my Fashion Association of Merchandising and Design experience. Completed by Alyssandra Jarvis, President of Fashion Association of Merchandising and Design.
NOITAULAVE ECNAMROFREP
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
DETAILS On December 5th, 2019, the Fashion Association
While members enjoyed their meals and had great
of Merchandising and Design (FAMD) hosted a
conversation, I had pulled up a slideshow of FAMD
semi-formal banquet to celebrate and reflect
members and pictures throughout the semester
back on the first semester of the year, distribute
taken by our organizations photographers were
candles we sold through our fundraiser, and
displayed on the projector that Mountain Town
participate in a Secret Santa exchange between
had provided us. The slideshow was displayed
members. The event was hosted at Mountain Town
throughout the entire meal and served as
Station from 7:30-9pm. Although I have been a
memoriam for all that we have achieved during
member of FAMD for the last four years, this is by
this semester. Additionally, a Secret Santa gift
far one of the smallest turn outs of members
exchange was hosted since it we were
actually attending I’ve seen within the last few
approaching the holiday season and was the last
years. 16 people including members, faculty and e-
time we would be meeting as an organization for
board attended the event.
the semester. Members signed up through Elfster, an online Secret Santa generator and were given
There were no volunteers at this event, however,
another member's information to gift an item.
Mountain Town staff was there to assist us during
After eating, those who participated gave their
our reception. The average cost per person was
gifts away to their selected Secret Santa.
$20, which included dinner and a member certificate. Based on the proposal the general
After the activities and meals, membership
manager sent over, the food total would be $700
certificates were handed out to active members
based on 35 guests ($20 per/person). FAMD
who had completed the requirements for the
charged members $10 to gain admission to the
semester, which included participating in 1
banquet and covered the other half through the
fundraiser, 1 professional development experience,
organization. Non-active members, those who had
2 socials and attending a total 4 meetings. These
not met the member requirements or had not yet
certificates were signed by the FAMD president
paid dues, were charged $12 to attend. Others
and faculty member.
who would like to attend were charged $15 if they wanted to attend the event.
Mountain Town proved to be a great and memorable experience for our members. Many of 17
our members had not yet had the chance to visit
$774
and experience Mountain Town, and loved the
$108
atmosphere. They presented excellent customer
$36 $428
service and were there to bring our vision to life. Additionally, they were willing to work with us no matter what our budget! They represent a part of
$3.47 $1205.47
Mount Pleasant culture and are the definition of what fine dining really is. I would recommend working with this venue in any setting.
Table used to display costs of banquet.
TSOC + SLIATED TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
EXPERIENCE When planning the event, I had a clear and
The part that challenged me the most came to
focused vision with the route I wanted to go with. I
when booking the venue. I had already a clear and
wanted to focus on a formal and exciting event
established vision of where I wanted the event to
that would allow us all to wind down after a busy
be hosted, but was experiencing communication
semester. I was really excited to see my
delays between the venue and myself. They simply
brainstorming ideas come to life! Although I did
weren’t responding back to me with details or an
not have much prior experience when it came to
answer on availability. I began to hear rumors from
planning a complete banquet from start to finish, I
peers and general friends that Centennial Hall
was totally up for the challenge!
was going to be closing down in December. Although this was just a rumor, I never received
Through Central Michigan University's RPL 430
confirmation from Chelsie if this was true or not. I
course through the Department of Recreation,
had worked with this venue in the past and
Parks and Leisure, I was able to use experience I
connected with them on a personal level, so was
had previously learned from when I was the key
confused why I wasn’t getting the response I
person responsible for planning our groups
deserved.
convention dinner gala and keynote speaker. Because of this past experience, I believe I was
I began to reach out to my other venue options,
able to thoroughly and rationally brainstorm,
even though I originally anticipated swiftness with
organize and undergo preparation more easily
Centennial Hall. Mountain Town Station did not
than I would have without taking the course.
have an email listed online so that I could send over all of the information relating to our event, so
Through my own experience of past banquets, I
I had to call them instead. I filled out the contact
knew what I liked and what I didn't like on how
me form listed on Soaring Eagle’s plan an events
they organized and executed. After having the
page but never got a response back via phone or
event planning side under my belt, I believed I
email. It just seemed as if nothing was going as
could execute one for the organization smoothly,
planned, and not having the venue booked was
with little to no complications, and have fun doing
beginning to frustrate me since the event was
so. Since I had a lot of freedom of my own in
coming up within a month and a half. I tried my
planning the event and a lot of time on my hands, I
best to remain persistent, but not annoying or a
knew this project would be relatively easier than
constant bother trying to contact them.
working within a team. I know firsthand how chaotic the event I had the most fun being the main contact
management industry is so ultimately decided it
between venues and the organization. I would
would be best to really evaluate all of my options. I
reach out to members of the e-board frequently to
finally heard back from Centennial Hall and she
ensure they were updated on what was going on.
informed me that they would not be available on
This leadership experience was exactly what I
that day. Because of this, I began to shift my focus
needed for my remaining months until graduation.
completely on Mountain Town.
ECNEIREPXE TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
EXPERIENCE Once the venue was finalized and complete, I felt
aspect of the event individually. I followed the
like such a huge weight was lifted over my
standard outlines of the planning process I had
shoulders! I may have been too optimistic at the
learned in prior classes and put it to use. I learned
beginning about choosing a new venue for this
how to submit a proposal and work on
semester. After compromising over price with the
compromising of items and ideas.
rest of e-board, we decided that we would charge $10 for our members to attend and we
I knew that things could go wrong, because
would cover the other half for the banquet.
anything that can go wrong will go wrong when planning these types of events. I knew I would be
I believe I did the most when attempting to go
pushed to be persistent but realized the problem
above and beyond when it came to this
was lack of communication. Typically, I am often
experience. From the beginning, I knew I wanted
nervous when it comes to speaking on the phone,
to plan something that was unlike anything we’ve
and rarely will call businesses because of my
done in the past and preferably at a venue that
shyness. I had to get over this fear and discuss
hasn’t been used at all or as often. Additionally,
exactly what we wanted and were expecting
this was the first time I’ve ever planned a banquet
banquet wise to the general managers. Although I
completely myself, so it gave me the motivation I
was nervous, I felt accomplished that I got the
needed to go above and beyond. I only had one
answers I needed and put this together by myself.
class this semester, so I had a lot of time to brainstorm and develop ideas as I thought of
I would not say I encountered “office politics” per
them. I tried to think about things that I wanted to
say, since I was never directly involved with the
see done at a fashion related event and pursued
rest of the e-board, however, I would say that me
them the best I could. I felt extremely proud of
being involved with the rest of e-board could
myself overseeing the entire event from start to
potentially fall under this. From my understanding, I
finish.
thought I would join the e-board at their meetings and discuss things I’ve worked on, however, they
I feel confident that FAMD used me in a role that
just had me keep updated via email instead of
that effectively developed my professional event
meeting in person. Besides what I had told them
knowledge and work ethic. This opportunity was
prior, they were not fully aware of the things I had
the best of both worlds by getting to use the skills
been working on but knew I was beginning to plan.
I’ve developed from my major and my minor in a
I guess overall this would be one of my complaints.
real-world setting. Although I had never personally
I thought joining this semester would give me more
planned a banquet before, I felt as if I already had
hands-on experience with a leadership role and
all the tools I needed sitting in front of me. I felt
connect more with my peers, but that was not the
confident that I could complete an event like this
case. This wasn’t necessarily a bad thing, but just
with little to no guidance needed. E-board gave
allowed me to learn how to fully plan one on my
me complete freedom when planning the event,
own and work towards solving a problem
except for the date and time which had already
individually which is always a useful skill to work on
been established. This allowed me to plan every
in any setting.
ECNEIREPXE TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
EXPERIENCE Adaptability was the biggest lesson learned
option of having appetizers with no entrees. If the
throughout this experience. I executed the event
cost to attend was cheaper overall, it's possible a
on my own and was responsible for learning how
few more members would have signed up to
to prioritize my tasks and strengthen my deadline
attend. However, for charging only $5 more per
management skills. I learned how to communicate
person, the quality of the food only went up
and interact with several potential venues on a
drastically, as well as the variety. I really do not
regular basis. It was important for me to stay
disagree with going with the more expensive
open-minded, practical and flexible. I reached out
option and believe it helped towards the success.
to several venues in the area to potentially host our event very early on. Most of them either did
The food was excellent, and the atmosphere was
not respond until it was too late or did not respond
incomparable with any other restaurant in Mount
to me at all. The venue I was originally so eager to
Pleasant. The staff was great, extremely friendly
host the event at ended up closing business and
and were dedicated to their jobs. Everyone was
were no longer able to host us, even though they
feeling the pressures of exam week coming up, so
were eager and excited to host us at the
the banquet gave the perfect opportunity to relax
beginning. Because of this, I learned how to be
and enjoy great food and Mount Pleasant culture.
patient, yet understanding when getting denied or
Although it was small in attendance, it was
not receiving a response. It was important to try to
intimate and was a good way to finish the
stay in touch and try again with each business
semester. Almost all of our goals set beforehand
regularly, but without becoming a bother to the
were reached except for not getting as much
business. I learned how to get straight to the point,
attendance as anticipated, and we were able to
bargain, negotiate, and really learn how develop
save more off the total than we thought. This was
needs versus wants. Additionally, I learned how to
the more formal banquet of the year, as next
work within a budget, gather attendance and
semester’s will be more casual, and ultimately
communicate within an e-board.
cheaper as well.
I believe the event was as much of a success as
This is a great opportunity for those who are active
possible. Although it wasn’t announced until closer
in the Fashion Merchandising and Design program
to the end of the semester, I feel as if a lot of
here at Central Michigan University. FAMD offers
people were not able to come up with the funds
this position every semester to members in the
to pay for it during that time. This typically
association. It is easy to apply and able to be
happens during this time of year, especially
completed no matter what your schedule. If you
around the holidays, so it played a big factor on
do not have any banquet coordination experience
why we didn’t get as much interest as originally
yet but are looking for work, this would be a great
planned. Ultimately, the chosen meal plan was the
role for you. You have to be able to work
cheapest plan that we could get for that venue,
independently and be actively listening to
and for having a somewhat above-average meal.
understand and meet the organization's needs
If we would have chosen this venue and gotten a
and wants. Additionally, if you’ve ever wanted to
cheaper meal plan, we would have only had the
pursue a leadership role, this opportunity allows
ECNEIREPXE TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
EXPERIENCE you to hold a spot on the e-board. I have tried in
After being able to plan all aspects surrounding a
the past to obtain an e-board position in other
fashion show and a reception, I believed it would
organizations but was never chosen. This
be important to go further and acquire skills
experience made me feel confident about my own
related to preparing a banquet. While I enjoyed
skills and ability to plan. Although you have 100%
seeing the event come to life and witness the
freedom in the planning, design and preparation
behind the scenes action, I would like to plan more
of the event, the e-board ultimately has to
than just a banquet. I enjoyed having complete
approve the venue and general ideas. This is an
freedom when it came to coordinating the event
excellent way to learn how to receive constructive
and be able to let my creativity shine, however,
criticism, attention-to-detail and resourcefulness.
since our event was at a restaurant, the staff were the ones responsible for attending the guests. I did
Even if not in the fashion industry, I would say this
not have much of a role on the day of the
experience would still be beneficial to
banquet, except for communicating with the
strengthening one's coordination skills. All career
general manager and assisting in payment. I am
fields participate in either a banquet, conference
typically not used to this and enjoy being a part of
or convention setting at some point, so learning
it every step of the way from start to finish.
how to plan them or decipher needs versus wants
Although it was nice to relax at the event and see
can be beneficial when attempting to get the
all the hard work come alive before my eyes, I
most out of the experience. Knowing how to relate
know now that I would enjoy a career where I am
to different personalities, how to connect with
constantly running around and can be of use
someone, and making a positive impression are
throughout the duration of the event.
keys to success. It is a good way to learn how to prioritize numerous tasks while multitasking.
A few transferable skills I have sharpened
Additionally, you can practice effectively
throughout this experience include: data analysis,
communicating your own ideas and the ability to
negotiation and sales, budget management, and
explain the scope and purpose of an event.
proposal writing. All of these skills can be applied in any career field and may be resourceful on the
As a Fashion Merchandising major, this experience
job. I demonstrated these skills by communicating
helped affirm my future educational and career
back and forth between management positions,
choices. This experience was a great way to
weighing between the pros and cons of each
intertwine my fashion and event management
meal plan, discussing with the e-board about
expertise together. I already had experience when
available options, finalizing then signing off on the
it came to planning a variety of events. In relation
final meal proposal and finalizing the budget. I
to fashion, I was a Thread’s Venue committee
was responsible for negotiating prices for the
member for Central Michigan University’s very own
attendees with Erik, the general manager of
fashion show in 2018. Additionally, I was a part of
Mountain Town Station. Erik was great and was
the Art of Event Planning class where we hosted
really willing to work with us no matter what our
the Threads reception.
budget was. Mountain Town Station is a true gem
ECNEIREPXE TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
EXPERIENCE of Mount Pleasant, and they love supporting the
Association of Merchandising and Design for the
community. I would definitely work with them
last four years and have always wanted to hold an
again in the future. I believe I have improved the
e-board position. When I saw this position was
most on the negotiation and sales skills that I
available, I knew I would be able to effectively pull
acquired throughout this experience. I have not
it off based on the skills I have learned throughout
had experience with being the main contact when
my educational experience at Central Michigan
discussing dining with a restaurant for a banquet
University.
before this. We went back and forth between a few of the available meal plan options, but we
This experience was very similar to what I
eventually settled on the one I was aiming for. The
completed in the RPL 430 course, primarily
cost of each attendee's meal would cost $20 and
because I was responsible for planning our gala
would include 2 entrees, instead of the $14 plan,
dinner and keynote speaker. Right away, I had a
which includes appetizers. Attendees would pay
clear vision of the route I wanted to go with the
FAMD $10, and FAMD would cover the other half
banquet. I wanted it hosted somewhere exciting,
for anyone who wanted to attend. After finalizing
new and never been done before. I took in the
the cost and payment, I compiled a list of
overall idea I took away from the class of really
attendees who would be coming and gave him a
embracing the city it’s hosted in culture and
final number the week of the event. The day of the
believed Mountain Town Station would be the best
event I introduced myself and was the face of the
and most intimate fit. It turns out not a lot of our
relations between the venue and our organization.
members have ever been here before which would make the perfect opportunity.
I believe this opportunity is easily justifiable as an educational experience and worth college credit
Although this not an event I would typically have
because it allows you to participate in an
planned on my own, I had a good time learning
independent setting while working on conflict
from it and completing the process independently.
management, negotiation, resilience, and
I had experience planning receptions before but
innovation. You get to practice creativity by
had not yet had a banquet under my belt. I gained
developing an event theme, synthesizing
the ability to negotiate a price and work with food
information and event presentation. I had so much
proposals. I enjoyed the fact that I got to do this
fun in the event execution of the event. This
by myself, as it made me feel as if I know exactly
included identifying, booking and direct
what the people are looking for, because I have
communication with the venue, proposal writing,
personally witnessed good and bad events, and
supervising event setup, overseeing the event
know what works versus what doesn't work. When
execution and evaluating the event success.
we first announced the location, many of the members were shocked when they found out this is
Already being a part of the organization made it
where we were going to host our banquet. A lot of
that more exciting to be included in the planning
people from Mount Pleasant know it as “the
process. I have been a member of the Fashion
fanciest place in town”.
ECNEIREPXE TNEVE
FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
SKILLS LEARNED FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
WORKING INDEPENDENTLY CONFLICT MANAGEMENT ATTENTION TO DETAIL OPEN-MINDEDNESS PRACTICALITY RESOURCEFULNESS
CREATIVITY
SYNTHESIZING INFORMATION DEVELOPING EVENT THEME ORIGINALITY + UNIQUENESS INNOVATION + DESIGN EVENT SETUP / DECOR EVENT PRESENTATION
EVENT EXECUTION IDENTIFY + BOOK VENUE DIRECT COMMUNICATION PROPOSALÂ WRITING SUPERVISE EVENT PREP. OVERSEE EVENT EXECUTION EVALUATE EVENT SUCCESS
ADAPTABILITY
PROBLEM-SOLVING STRATEGIC THINKING ACTIVE LISTENING NEGOTIATION/PERSUASION FLEXIBILITY RESILIENCE
ORGANIZATION
PRIORITIZATION OF TASKS DEADLINE MANAGEMENT RECORD + LOG KEEPING EVENT COORDINATION PRODUCT KNOWLEDGE ASSOCIATION BACKGROUND
TRANSFERABLE
DATA ANALYSIS NEGOTIATION + SALES CUSTOMER SERVICE RISK MANAGEMENT BUDGET MANAGEMENT EVENT PLANNING
DENRAEL SLLIKS
WORK ETHIC
JOURNAL + LOG FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
presentation, view past locations, decide a theme (10/13/19 - 3 hours) 2. Email Centennial Hall + present banquet overview, check availability and estimated headcount, discuss dress code (10/16/2019 - 2 hours) 3. Contact Soaring Eagle Casino, contact Centennial Hall with an estimated attendance, discuss space and catering (10/17/19 - 1 hour) 4. Contact Centennial Hall again, fill out contact form for Italian Oven, update presentation (10/22/19 - 1 hour) 5. Call Mountain Town Station, discuss food options, availability, and amenities (10/28/2019 - 2 hours) 6. Discuss with e-board Mountain Town proposal and cost, figure out cheaper budget as a backup (11/1/19 - 1 hour) 7. Update the e-board, brainstorm backup venue locations, update overview presentation (11/3/19 - 1 hour) 8. Contact Mountain Town Station about booking, present estimated timeline, make slideshow template, update presentation (11/8/19 - 2 hours) 9. Search/purchase decorations/props, create list and discuss with eboard, create Secret Santa exchange through Elfster (11/10/19 - 2 hours) 10. Gather all photography, create a slideshow presentation, create name tags + button design (11/11/19 - 3 hours) 11. Contact GM from Mountain Town, search for a decor/estimate, stay in touch with secretary with info. to put in email (11/21/19 - 1 hour) 12. See if any members have dietary restrictions, Secret Santa deadline, go through list of active members (11/22/19 - 1 hour) 13. Finalize headcount and return to manager, update/send in presentation, purchase last decorations or ISO (12/1/19 - 1 hour)
TOTAL = 21 HOURS
GOL + LANRUOJ
1. Brainstorm/research possible venue locations, prepare general
APPENDIX FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
XIDNEPPA
Mountain Town Station banquet proposal presenting
Banquet Presentation that was on display during the
the menu, amenities and estimated quote for event.
evening containing pictures taken throughout the semester.
FAMD banquet invitation created that was sent
Secret Santa exchange created through Elfster for members
to active members and FMD faculty.
to receive a partner. Gifts were then gifted at the banquet.
EVENT PHOTOS FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
SOTOHP TNEVE
Pictures of the buffet style dining setup and presentation with members enjoying their meals, hosted at Mountain Town Station.
EVENT PHOTOS FASHION ASSOCIATION OF MERCHANDISING AND DESIGN
SOTOHP TNEVE
Fashion Association of Merchandising and Design faculty and members celebrating their end-of-semester banquet.
36 PANKY RANG PRODUCTIONS L.L.C.
36
PANKY RANG PRODUCTIONS L.L.C. custom built canopy, truss system, extension
production company that offers an array of
decks for speaker mounting, mounting for
services including: mobile stage setups, artist
projection mapping hardware, a staircase,
management, equipment rental, music distribution,
seating areas, audio/visual mounting location,
renegade after parties, night club takeovers, and
tables, and an sound/visual booth. All of this was
more. Panky Rang was established in 2012 and
created for one purpose: to rock people’s worlds
since then has set the standard on RV takeovers at
with the pleasure of music made from the soul.
music festivals, specifically Electric Forest. The
Panky Rang houses many artists under their label,
Panky Rang Bus into a full-blown mobile stage
have their own shop, and are there to plan any
where we can throw epic parties at any location.
and all music related needs or events. They
The roof has been modified with a steel frame and
haven't stopped growing and are only becoming
supports to act as a stage. Further upgrades
larger in the music industry. Additionally, they
include: a new floor, DJ booth, safety railings,Â
offer sense of community by the love of the pinky!
NOITCUDORTNI
Panky Rang Productions is a electronic music
RESPONSIBILITIES PANKY RANG PRODUCTIONS L.L.C. A major requirement was being tech-savvy. Since I
did not have a solid street team set in place.
became the coordinator, I began operating as the
Through personal connections, I was able to
“face” of a brand in physical and virtual networks. I
network with Eric Chandler, a partnering manager
would promote across social media platforms,
for Panky Rang. I discussed with him on what I had
including: Facebook, Twitter and Instagram. I
been going to school for, as well as my interest in
would post attention-grabbing and creative posts
the music industry and past street team
used for viewers to preview the event page. I
experiences. He informed me that he was looking
would send out invites, share the link to purchase,
to create a solid street team for the company, was
and tag the artist and company. Posting across all
impressed by me, and would love to have
platforms ensured that it was being spread around
additional experience behind him. Previously, he
to a variety of people and create awareness.
had been looking for ways on how he wanted to organize it and appreciated the past street team
I was the main contact for street team members to
experience I had.
sign-up, submit promotion proof, and assist in handling comments or concerns. I would then be
While working together, we discussed regions in
responsible for compiling the guest list, relaying
and outside of Michigan that seemed appropriate
evidence and results to the company and other
for marketing and decided a 3-hour radius would
coordinators and sending the guest list in to the
work best. This would hit all major cities, including:
venue staff. As an admin in the Facebook group,
Detroit, Grand Rapids, Lansing, Mount Pleasant,
and would be required to respond to messages
Kalamazoo and Ann Arbor, to name a few.
and emails from members, staff and other
Additionally, we decided that Toledo, Columbus
coordinators. I used a variety of online services,
and Cincinnati seemed appropriate for regions
such as Google Sheets and Canva, to create
outside of Michigan to promote at.
monthly our calendars, spreadsheets and general presentations used to notify street team members
As the Street Team Coordinator, I was responsible
on details and updates.
for planning, directing and coordinating marketing plans and street team volunteers for Panky Rang
I was not only informing the public of upcoming
Productions. I practiced innovative solutions and
events in their area that they might have previously
ideas to service the many challenges presented by
been unaware of but was also convincing new
businesses as they evolve. To do this, I practiced
potential consumers to attend our events or
personifying and championing the company
purchase our services over others. Each month I
through word-of-mouth, social media and direct
would compile a list of all upcoming shows, place
marketing tactics. Duties I completed on a regular
in a calendar format, and send out street team
basis included advertising services and events on
members and on social media for the public. In my
social media networks, spreading brand
own leisure, I would also be found attending
awareness through word-of-mouth marketing
relevant events to promote their brand. I was
techniques. Additionally, I was also involved in the
responsible for displaying a self-motivated
distribution of posters, stickers, and flyers
attitude and engage with others on a friendly and
throughout the community.
personal basis.
SEITILIBISNOPSER
Before I joined the Panky Rang community, they
PERFORMANCE EVALUATION
Performance Evaluation for my Panky Rang Productions experience. Completed by Dan Villarreal, Panky Rang Productions.
NOITAULAVE ECNAMORFREP
PANKY RANG PRODUCTIONS L.L.C.
DETAILS Organizing and creating the street team layout
The first matter of business was creating a weekly
came naturally to me, motivated me and left me
and monthly calendar. I created this document on
more excited each day. I already had previous
Google Docs so it was easily accessible and could
experience being a part of a street team, but
be updated regularly. This document was created
never had the opportunity to assemble and lead
in the format of a checklist to help street team
one. In the past, I have been a part of Elektricity,
members follow along with promotion efforts, as
The Intersection, and React Detroit's street teams,
well as to be aware of what to expect in the
where I was rewarded with tickets to the events I
upcoming months. Each week, members would
was promoting at. Because of this, I knew how
follow along and complete the listed requirement
they worked, and personally knew what I liked and
criteria for that specific week. Criteria was listed
disliked about them. This allowed me to come up
within this document but could also be found
the with the most appropriate approach in how I
posted on Monday's each week on the Panky Rang
believed the street team would run best.
Michigan Promo Team Facebook page. These weekly posts would be pinned at the top of the
When first creating the street team, I was tasked
Facebook group for their convenience.
with finding other motivated individuals would make a great fit for the street team. I posted on
All required criteria were to be completed by
Facebook and Twitter recruiting talent and finding
street team members by the end of the following
people who were interested in joining. Panky Rang
week on Sundays by 11:59 pm. Once members had
already has a very large community, so it wasn't
completed that current week's criteria, they would
hard at all developing a team. Eric and I came up
then be required to comment “DONE” on that
with a finalized list of the street team and began
specific week’s Facebook post. This allowed
relaying how it would work. After we made a
myself and other management to stay up-to-date
general post on each of Panky Rang's groups, we
on members progress and see who was eligible for
invited members to join and become a part of the
incentives. It was important for me to create
street team.
relatively easy to follow requirements each week so that members would consistently do them
From here on out, I assisted in the day-to-day
without it becoming too much or unobtainable.
operations regarding the street team alongside
Since the team was continuing to grow, we knew
the management team. I became a moderator on
we would be able to hit all major Michigan cities
our Facebook group page and had access to
on a regular basis without question.
making the weekly promotion posts and answering members questions and concerns regarding the
While I developed both the weekly and monthly
street team. Additionally, I had access when it
calendar to get them setup and ready to go for
came to accepting or denying any invitations to
street members, I worked on a variety of tasks that
join the street team group and the ability to add
included creating and monitoring promotions such
them into our Facebook messenger group where
as giveaway posts, upcoming artists biographies,
members could chat directly. These groups blew
SoundCloud playlists, submission demo links to
up in size rather quick and allowed us to cover all
play Electric Forest, promoting exclusive Panky
major Michigan cities.
Rang merchandise and managing posts.
TSOC + SLIATED TNEVE
PANKY RANG PRODUCTIONS L.L.C.
EXPERIENCE Although I was not directly involved with planning
The least enjoyable part of my role was not
an event for the company, I helped assist in the
directly meeting with the other members of the
promotion of the event they already had coming
management team and living so far away from the
up on December 27, 2019. This is Panky Rang
action. Although my role could easily be
Production's first Detroit curated event held at
completed online, I had wished I was back closer
Tangent Gallery. I was already aware of this event
to home so I could play a more direct role. This
before I started my experience but made sure to
included things like hanging up promotion
make it a priority on my own personal social
materials around town, working together on
media. After creating the Panky Rang Michigan
completing tasks, working with the exclusive Panky
Promo page, I would make a post about the event
Rang merchandise, and other day-to-day
and have street team members share to their own
operations.
feeds. The only problems we encountered through the While continuing to promote the event, I
experience was low ticket sales and another major
presented the idea of creating a biography
show being announced on the same day as our
about each artist who would be playing at our
event, The Underground. By the time I first started
show. Every few days we would release one of
my experience, we had not yet sold a ticket to the
the artists bios on The Underground's event page
event, so I was assigned the job of thinking of
for potential attendees to gain a little more
ways that we could boost ticket sales. Although I
insight about each artist and become excited for
had brought a lot of really great and efficient
the event. I suggested to the management team
ideas to the table, a new event had been recently
that we create an exclusive Panky Rang playlist
announced on the same day that we had
on SoundCloud that would feature a few songs,
scheduled our event for. To work around this, we
mixes, or remixes by each artist and share it
discussed making a late-night show that guests
across social media, as well as in the Panky Rang
could attend if they chose to go that other show.
group chat. The event has not yet happened, but
We continued to push promotion posts and were
I believe it will be a success!
quickly working on getting the official street team set up so we could have members promote it
The most enjoyable part of my role was getting to
within their own communities.
work alongside my own personal interests and networking with the community. I have always
I definitely believe I went above and beyond when
been very active in the electronic scene and was
it came to this experience. To be honest, it didn't
very eager to become involved with the company
even feel like I was working most of the time. I was
as soon as I had a friend introduce me to the
genuinely excited to develop ways to better serve
team. I was very welcomed to the team from the
the company, as well as the community. I would
start and always had a great time when it came to complete tasks head on and in a timely fashion. discussing, developing, critiquing, and executing
The team was always thrilled by the work I
each of the tasks we worked on. I felt as if I
completed and would complement myself on how
became important to the overall success and
efficiently I was getting work done. If anything, I
efficiency of the street team.
would work on obtaining more tasks to complete!
ECNEIREPXE TNEVE
PANKY RANG PRODUCTIONS L.L.C.
EXPERIENCE I believe Panky Rang Productions offered me a
Throughout the month of December, I learned how
role that truly expanded my career options and
to stay organized, self-efficient and self-
allowed me to have fun doing so. Each day I used
motivated. I oversaw the majority of each
skills upon all areas of technology literacy and
performer's biographies, schedules, assisted in
working within a management team. I had to
creating introductions, and would send them to
demonstrate a strong social media presence, pay
management to be posted on the event page.
close attention to detail, and efficient conflict
Each post was made every few days a part to
management. I got a lot out of the opportunity by
keep the event relevant and allow for engagement
having a lot of freedom when it came to the
between attendees. Although I did not originally
organization and preparation of how the street
plan on interacting with artists directly, I learned
team would be set up. The experience was
how to stay clear, calm and collected when
rewarding because it coincided with my own
associating with each of them. While creating the
personal interests and allowed me to gain
artists biography, I had the ability to reach out to
numerous networking connections.
them directly, introduce myself and explain why I was reaching out to them. I gathered their
The management team welcomed me with open
information that they wanted to be presented on
arms and was always there to answer questions
our event page to get people aware and excited
and offer advice. I would not say that I
for the event. Everyone was nice and seemed
encountered anything that could be considered as
really excited about performing at our first Detroit
office politics throughout my experience. The team
curated event, The Underground at Tangent
seemed to really enjoy the ideas I brought to the
Gallery.
table and loved getting a fresh perspective from someone who was also involved in the electronic
Although I did not specifically plan an event on my
scene. We stayed in touch on a regular basis
own throughout this experience, I still believe I had
through our Facebook chat and worked on many
success when it came to promote their upcoming
of our objectives as a team. Everyone was already
event, The Underground, and creating a general
extremely self-motivated, had a strong work-ethic,
overview for the street team to be followed. As a
and shared a love for the music.
new member of the management team, it was up to me to develop effective ways to boost sales for
I learned how to ultimately trust my instincts and
this event. When it was first announced, there was
try not to hold back any ideas I had when
little to no engagement on the events page and
regarding to the street team. Management always
they had not yet sold a ticket. Through developing
valued my opinion and allowed me to learn how to
ideas such as giveaways, releasing artist
absorb feedback. Communication was key. While I
biographies and creating SoundCloud playlists,
did not have much experience working with them
we pushed the event to reach its full promotion
in the past, they taught me how to look forward to
potential. We each made sure to promote the
the future and begin the planning process early
event on our own and use word-of-mouth tactics.
on. I am honored to have had the experience of
While this experience is still a work in progress, we
working with them. We are no longer
are confident that the event will be a total success
acquaintances but are now lifelong friends.
when it occurs on December 27, 2019.
ECNEIREPXE TNEVE
PANKY RANG PRODUCTIONS L.L.C.
EXPERIENCE I believe this was a great production company to
Although I am a Fashion Merchandising major, I
volunteer my time with and would recommend it to
have become deeply invested in my event
any other college students looking to enter the
management minor. I had a lot of fun overseeing
music industry, in regard to event management. If
operations among several events and networking
you are a big fan of electronic music, this is the
with other individuals. I no longer see myself as
company for you! Majority of the experience was
being a store manager of a clothing store or
done independently, which allows you to show
working as a visual merchandiser, instead I would
initiative and ultimately take charge in what you
like to become involved in a career that allows me
want to do. This excited me and ultimately kept
to incorporate my love for fashion, music and party
me self-motivated each day. You get to oversee
planning. There is always a demand for all three
many production tasks from start to finish, spread
and believe that working alongside a music
the word about the mission and services of the
festival can include each one.
company, and network along the way. This experience would be beneficial if you’d like to
I have been involved in the electronic dance music
learn a little bit of everything within an event
community and attended several music festivals
production company or are looking to broaden
within the last seven years. It was always so fun
your horizons in the field. I was able to participate
getting to enjoy the experience from front row, but
within a variety of key areas and was not bound to
I knew I was always interested in what goes on
just doing one task, and wrote much of the
backstage, as well as the overall preparation and
material we posted across social media.
setup. After this experience, being on the back end of things feels like the ultimate dream and
Panky Rang Production’s was more than willing to
where I want to end up career-wise. Lately, I have
place me in an area that I wanted to focus on.
been thinking of a career that would combine
They took the time to discuss what I expected out
both the fashion and event management fields. I
of the experience and was there for any support I
see fashion vendor coordinator at a music festival
needed throughout. I was able to apply
to be very alluring and a possible future career.
fundamental skills that I had already learned
Either way, I feel as if I get less motivated with one
throughout my education experience and was
field, that I can always move to another because
able to spread social media presence.
they are both so deeply connected and will allow
Additionally, they always wanted to hear what I
me to gain networking experience. I believe I
had to say! They have opportunities within all key
would always have fun while working and focus
areas, and are now becoming popular out-of-
more on creativity.
state, which would be beneficial if you’d like to travel often. They offer a variety of services and
This fieldwork experience helped me sharpen my
are very accepting of the community and have
technology literacy, management, and time
already made an exciting name for themselves as
management skills. Each day I was very active on
the RV legends at Electric Forest. As for the future,
social media and used a variety of platforms to
Panky Rang still considers me as a valuable team
create, analyze and distribute work. I was placed
member and I will continue to work with them even
in a management position and learned how to
after my fieldwork experience.
work within a management team,
ECNEIREPXE TNEVE
PANKY RANG PRODUCTIONS L.L.C.
EXPERIENCE collaborate and execute tasks on a daily basis. I
This experience was very rewarding and has really
was required to plan accordingly for the next
helped me plan where I would like to be in the
upcoming six months, which I had to be able to
future. I was already a big fan of Panky Rang and
complete in a timely fashion to ensure all materials
it was a huge deal to me to become a part of the
could be reviewed and ready to post on time. I
team, network, experience the bus and have it
would make the weekly posts within the Facebook
count towards my education. I believe I have
group, update our member spreadsheet, and
grown as a person through the duration of the
check progress every Sunday night and relay that
experience and feel as if I have really made an
information back to management. I believe I
impact on how it will run in the future. I enjoyed
improved the most on creating checklists to follow
having the opportunity to collaborate amongst a
along with, making sure I stayed organized, and
team and develop my own ideas and
being able to simplify materials as best I could for
recommendations. I was actively a part of the
street team members.
company as a whole and gained much experience within all key areas including marketing, street
I justify this opportunity as an educational
team management, public relations, etc.
experience worth college credit because it allows you to become familiar in a variety of fields. You
I feel as if I have gained major confidence when it
will be able to use technology literacy skills,
comes to discussing and spreading my own ideas,
journalism and writing, collecting and sorting data,
professional writing, and communicating between
and leading a winning team. While working
artists. I did not necessarily lack these skills before
independently, you’re able to oversee tasks from
the experience, but feel as if they helped
start to finish and act as the main contact for your
strengthen my experience and made it
area. Additionally, you are able to work within a
memorable. I would like to continue working on
management position that will allow you to get a
developing a winning team and inspiring others to
feel for the industry, network, and have fun while
pursue the music industry. As of now, I would really
you’re working. I was always heard, my opinions
like to dive in more with my street team roles and
were valued, and they cared about any feedback
would love to experience the opportunity of talent
or advice I had to give.
buying.
I did not have many similarities in this specific
Looking back, I feel as if I helped play a crucial
fieldwork experience when compared to the RPL
role in the overall setup and organization of the
430 course, however, I consider it to be an
street team. It was originally just an idea, and now
essential opportunity that helped highlight my
it has developed into a real active street team
understanding of the marketing and promoting
with a passionate group of people. This
events. I had to do a lot of research on my own
experience came naturally to me and really
about any upcoming events within our market and
allowed me to involve my passion for music and
take note of each city’s most popular venues. I had
party planning. I am very excited to continue my
to try and incorporate each regions environment
role as the street team coordinator for the
and select cities that had a strong music presence
upcoming future and can't wait for the highlight of
to focus our promotion efforts on.
their year, Electric Forest.
ECNEIREPXE TNEVE
PANKY RANG PRODUCTIONS L.L.C.
SKILLS LEARNED PANKY RANG PRODUCTIONS L.L.C.
WORKING INDEPENDENTLY CONFLICT MANAGEMENT ATTENTION TO DETAIL OPEN-MINDEDNESS PRACTICALITY RESOURCEFULNESS
MANAGEMENT
LEADING A WINNING TEAM CONFIRMING PROGRESS ATTENTION TO DETAIL COMPLETING EVALUATIONS GIVING FEEDBACK/ADVICE MODERATING COMMUNITY
ORGANIZATION
ATTENTION TO DETAIL RESEARCHING/REVISING COLLECTING/SORTING DATA REQUIREMENT PROGRESS UP-TO-DATE ON EVENTS ACCESSIBLE FOR TEAM
TECHNOLOGY GOOGLE DOCS GOOGLE SHEETS FACEBOOK + MESSANGER SOCIAL MEDIA PRESENCE EMAIL COMMUNICATION MANAGEMENT VIDEO CHAT
SOCIAL AND COMMUNITY
TRANSFERABLE
SOCIAL MEDIA PRESENCE EMAIL COMMUNICATION ARTIST BIOGRAPHIES FLYERING/POSTERING TICKET PROMOTION WORD-OF-MOUTH
ADAPTABILITY TECHNOLOGY LITERACY SOCIAL MEDIA PRESENCE MARKETING + PROMOTION LEADING A WINNING TEAM MANAGINGÂ + ORGANIZING
DENRAEL SLLIKS
WORK ETHIC
JOURNAL + LOG PANKY RANG PRODUCTIONS L.L.C.
the setup of street team, upcoming promotions + events, notes (11/7/19 - 1 hour) 2. Discussion regarding regions in/outside of MI to promote at with management, brainstorm/develop general ideas, reach out to other motivated individuals with an interest in promotion, begin creating portfolio (11/8/19 - 2 hours) 3. Create the official management street team chat, discuss management expectations of street team, submission proof and timeline (11/9/19 - 2 hours) 4. Management video chat, discuss layout of team, develop checklist and timeline of what needs to be done/when to release announcement (11/10/19 - 1 hour) 5. Develop ways to boost "The Underground" event, develop incentives/rewards for members, finalize member expectations with management (11/11/19 - 2 hours) 6. Begin Google Doc of requirements and general overview for the promotion team, create tally spreadsheet on Google Sheets (11/12/19 - 1.5 hours) 7. Finalize Requirements/Overview document and tally spreadsheet, seperate market regions, create street team Facebook group (11/13/19 - 2 hours) 8. Write/develop/revise post to share across social media inviting people to apply, share/discuss with management team (11/14/19 - 1.5 hours) 9. Post street team publicly on the Panky Rang Facebook group, begin accepting member applications and compile names within tally spreadsheet, forward to management (11/15/19 - 30 minutes) 10. Finalize member rewards/incentives list with management team, continue promoting street team across social media (11/16/19 - 30 minutes) 11. Launch "The Underground" earlybird campaign, work on boosting promotion efforts, personal promotion through social media (11/17/19 - 30 minutes) 12. Launch official street team to the general public, share across all Panky Rang social media platforms, continue compiling names (11/18/19 - 1.5 hours)
TOTAL = 35 HOURS
GOL + LARNUOJ
1. Introduction to company, discuss general overview of how management wants
JOURNAL + LOG PANKY RANG PRODUCTIONS L.L.C.
make it accessible only to management team (11/19/19 - 2 hours) 14. Begin creating weekly/monthly calendars for members, add in specific criteria, draft up general overview, discuss with management (11/20/19 - 2 hours) 15.Draft up a variety of incentives and rewards for the weekly/monthly calendars for street team members (11/21/19 - 30 minutes) 16. Begin creating The Underground event playlist on SoundCloud, adding in at least 10 songs, remixes and mixes by each (11/22/19 - 2 hours) 17. Draft up message to greet artists, reach out to The Undergrounds artists, begin collecting artist biographies to be shared on the event page, share document with management (11/23/19 - 2 hours) 18. Gather final artist biographies for The Underground, place each bio on the Panky Rang management Google Doc, begin writing personal introductions, include website links for each [SoundCloud/Facebook] (11/24/19 - 2 hours) 19. First artist announcement on The Underground event page, management discussion on how to push sales for Black Friday (11/25/19 - 1 hour) 20. Second artist announcement, share across social media (11/27/19 - 1 hour) 21. Third artist announcement (11/29/19 - 30 minutes) 22. Fourth artist announcement, management brainstorm call (12/2/19 - 1 hour) 23. Fifth artist announcement (12/4/19 - 30 minutes) 24. Sixth artist announcement, create draft of a giveaway post to post across social media for The Underground (12/9/19 - 1.5 hours) 25. Seventh artist announcement, management review of calendar, begin prioritizing content, update the Google Doc (12/11/19 - 2 hours) 26. Management team chat, fieldwork evaluation submission (12/12/19 - 1 hour)
TOTAL = 35 HOURS
GOL + LARNUOJ
13. Create/file master contact spreadsheet with all team members/contact info,
APPENDIX PANKY RANG PRODUCTIONS L.L.C.
XIDNEPPA
General overview of the street team member
Panky Rang Michigan Promo Team Facebook group I
expectations, incentives, forms of communication
assisted in creating and moderate for. Used for
and venues created through Google Docs.
announcements, updates and guest list opportunities.
Flyer for the first Panky Rang curated event hosted in Detroit. I worked on developing techniques when it came to boosting ticket sales and creating special promotions.
ALISON CONTACT & PORTFOLIO
KOWALSKI COURSE SKILLS
Permanent Address: 468 Crediton St, Lake Orion, MI 48362
CAD for Visual Merchandising & Presentation: Fall 2018 - Software applications specific to visual merchandising in retail and virtual environments. Emphasis on creation of merchandising directives for product display.
+ (248) 462 - 5991 kowalski2aa@gmail.com linkedin.com/alisonkowalski alisonkowalski.wixsite.com/portfolio
Visual Merchandising: Spring 2018 - Visual Merchandising for fashion product promotion and branding. Techniques of styling and window display. Creation of merchandising directives. Professional practice via team-based project completion.
The Art of Event Planning: Spring 2018 - Responsible for the coordination and facilitation of Thread's VIP Reception.
OBJECTIVE A college undergraduate looking for a full-time position in Visual Merchandising and Event Management. I have the ability to identify the latest and current trends, and am able to work with all departments including: sales, design, production, advertising and public relations. With prior experience in the industry, as well as my area of study, an internship will assist me for a career upon graduation in December 2019.
PERSONAL SKILLS Visual Merchandising Computer Aided Design Graphic Design Customer Service Personal Sales
Fashion Show Production & Promotion: Spring 2018 - Experiential course involving aspects of fashion show production. Event design, planning, staging, and promotion.
Microsoft Office Adobe Photoshop Adobe Illustrator Lectra Kaledo Mock Shop
CERTIFICATIONS
Planning Recreation Programs & Events: Fall 2018 - Focuses on planning and executing the details of an event for the community.
EMPLOYMENT Third Key Claire's 2019 - Present • Su p p o r ti n g Sto r e M an a g e r a n d A s s i s t a n t S t o r e M a n a g e r w i t h t h e a c h i e vem en t o f r etai l s t o r e t a r g e t s b y d r i v i n g s a l e s • De l i v er i n g sal es th r o u g h f r i e n d l y a n d e f f i c i e n t c u s t o m e r s e r v i c e , w h i l e en su r i n g c u sto m e r s h a v e a f u n , e n j o y ab l e s h o p p i n g e x p e r i e n c e • De m o n str ati n g Cl ai r e ' s p r o d u c t s • Assi sti n g c u sto m er s w i t h t h e i r q u e r i e s u s i n g p r o d u c t k n o w l e d g e • Assi sti n g wi th p r o c es s i n g s t o r e d e l i v e r i e s , v i s u a l m e r c h a n d i s i n g , st o c k takes, m ar kd o wn s a n d p r o m o t i o n s Sales Associate Kohl's Department Stores 2017 - 2018 • W o r ked as a team to p r o v i d e t h e h i g h e s t l e v e l o f s e r v i c e t o c u s t o m e r s • Op e r ated a c ash r egi s t e r t o p r o c e s s c a s h , c h e c k & c r e d i t t r a n s a c t i o n s • P r i o r i ti zed o f f er i n g K o h l s c r e d i t c a r d t o r ew a r d l o y a l s h o p p e r s • M a i n tai n ed kn o wl ed ge o f c u r r e n t p r o m o t i o n s , p o l i c i e s a n d p r a c t i c e s • Balanced the needs of multiple customers simultaneously in a fast paced environment
Certiport - Microsoft PowerPoint 2010 National Retail Federation - Customer Service National Retail Federation - Sales National Restaurant Federation - ServSafe Alcohol • • • PROFESSIONAL • DEVELOPMENT • Thre a d's Fashi on S ho w C o mmi t t e e M e mb er F A M D B anque t C oord i na t o r F A M D S t ude nt A ssoci a t io n M e mb e r N YC Prof e ssional S t ud y T o u r e mpowHERme nt Movement Electronic Music Festival Summer Camp Music Festival Panky Rang Productions
LEADERSHIP Organization of Women Leaders
Planned Parenthood Next Generation
PERIOD.
Sales Associate
C&O Sportswear
2017 - 2018
An swer ed c u sto m er c a l l s a n d e m a i l i n q u i r i e s Ha n d l ed th e c ash r eg i s t e r o n a d a i l y b a s i s Co m p l i ed wi th sto r e s e c u r i t y , s a f e t y a n d l o s s p r e v e n t i o n g u i d e l i n e s Re sto c ked an d d i sp l a y e d g a m e d a y a p p a r e l Designed display windows and dressed store mannequins
Ann Taylor Factory Stores Sales Associate 2016 - 2017 • I n sp i r ed c u sto m er s b y o f f e r i n g s t y l e a d v i c e t o f e e l c o n f i d e n t • E m b r ac ed an d p r o m o t e d A n n T a y l o r ’ s B r a nd Vi s i o n a n d v a l u e s • Cr e ated p er so n al an d c o n v e r s a t i o n a l e x p e r i e n c e s t h a t c o n t r i b u t e d t o l a st i n g i m p r essi o n s o f t h e b r a n d • Re c o ver ed an d r ep l en i s h e d s t o r e w h i l e m a i n t a i n i n g v i s u a l m e r c h a n d i s e p r ese n tati o n s • De l i v er ed ex c ep ti o n al c l i e n t e x p e r i e n c e t h r o u g h r e l a t i o n s h i p b u i l d i n g • K n o wl ed ge o f c o l l ec t i o n , i n v e n t o r y a n d l o c a t i o n o f s p e c i f i c c l o t h i n g
EDUCATION Central Michigan University
2016 - 2019
• F a sh i o n M er c h an d i si n g m a j o r / E v e n t M a n a g e m e n t m i n o r • Ba c h el o r o f Ap p l i ed A r t s : F a s h i o n M e r c h a n d i s i n g a n d D e s i g n : F a s h i o n M e r c h an d i si n g • Graduation date: December 14, 2019