FASHION ADVERTISING PORTFOLIO #2
COLOR
ALISON KOWALSKI
GOOD COLOR CHOICE MILLY
The Milly advertisement displays the use of color well by making red the main focus of the ad. Red is symbolic for arousal, excitement, strength, power and love. Red is a very emotionally intense color and has very high visibility. The text written with lipstick on the model is powerful and sends a strong message to the viewer about the main focus of the ad, as well as what the brand stands for. Additionally, the lipstick text color is close to the same or exact color of the background of the ad. Vogue; New York Vol. 207, Iss. 9, (Sep 1, 2017): 743.
GOOD COLOR CHOICE L'ORÉAL
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness. The lipstick color options shown in the ad resembles the colors that the models are wearing, as well was the background setting they appear in. The overall aesthetic is calming, soft and evokes happiness and femininity. The models look sincere and that they could offer us kindness, nurturance, and compassion. WWD, suppl. Beauty Inc; New York Vol. 211, Iss. 35, (Aug 26, 2016): 2-3.
POOR COLOR CHOICE GUCCI
Although the burnt orange is the main focus of the ad, it takes away from the variety of other colors that are also displayed. It is not clear what the main purpose of this ad is. While purple symbolizes power, ambition and conveys wealth and extravagance, orange is associated with enthusiasm, stimulation, happiness, and determination. The colors used together don't seem to reflect the purpose of the ad and strains the viewers eyes. I believe this ad could go from a poor color choice to a good one, and would work more efficiently if the burnt orange border was simply removed from the presentation. Harper's Bazaar; New York Iss. 3652, (Apr 2017): 6-7.
POOR COLOR CHOICE PRADA The ad uses a variety of colors and evokes different emotions throughout. Pink, blue, red and orange have entirely different meanings and it is not directly clear what the main focus of the ad is. The orange in the models outfit is the first color to stand out, while the other colors, patterns and textures seem to clash together. Additionally, it is not clear what the main selling item of the ad is, whether it is the outfit or the handbag. The neon lights don't seem to match up with the mood of the image or why she's there. Harper's Bazaar; New York Iss. 3667, (Oct 2018): 10-11
WORKS CITED VOGUE / WWD / HARPER'S BAAZAR / PROQUEST Advertisement: (gucci). (2017, 04). Harper's Bazaar, , 6-7. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/1951031522?accountid=10181 Advertisement: Colour riche (L'oréal). (2016, Aug 26). Wwd, 211, 2-3. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/1842105323?accountid=10181 Advertisement: Milly. (2017, Sep 01). Vogue, 207, 743. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/1943003733?accountid=10181 Advertisement: (prada). (2018, 10). Harper's Bazaar, , 10-11. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/2119768117?accountid=10181