FASHION ADVERTISING PORTFOLIO #4
Consumer perception ALISON KOWALSKI
CLOSURE PRINCIPLE OGX
The Closure Principle occurs when people tend to perceive an incomplete picture as complete. The text at the bottom of this Ogx ad can be read with, or without, the listed brand styles that they have to offer. For example, it can be read as "Go crazy on your hair" or you add in the colored text for a longer, descriptive explanation of the ad. Either way, this ad is creative as it is informative by listing the variety of products they sell, as well as boost ones confidence by using the slogan/hashtag "rock what you got". Additionally, the colors used for the text is similar to the color of the products displayed above it. Vogue; New York Vol. 208, Iss. 3, (Mar 1, 2018): 293.
SIMILARITY PRINCIPLE DIOR
This Dior ad demonstrates the similarity principle quite well by using the same checkered design displayed between the models jacket, as well as her handbag. Typically when this principle is used, consumers will group together objects that share the same physical characteristics. The handbag, as well as the jacket, blend in perfectly together, making it difficult to see the difference between them. If you were not paying attention, you may believe that the bag is apart of the jacket. It is almost as if it is an optical illusion. The layout of the ad fits in as well, as it uses similar colors. Additionally, the model is wearing fishnets which match and relates back to the checkered print displayed in the outfit. Harper's Bazaar; New York Iss. 3661, (Mar 2018): 2-5.
FIGURE-GROUND PRINCIPLE HERNO
The figure-ground principle is represented when one part of a stimulus will dominate and other parts will recede into the background. This ad for Herno uses this principle by simply displaying a vibrant womens jacket. It is pink and stands out from the rest of the image. There are no other elements in this image besides the receding background, that almost looks as if it is acting as a "spotlight" for the jacket itself. The viewer's eye and attention would first catch the jacket, as there is not much else to notice in the background. The background easily fades into the back of the viewers sight and it is clear what the overall focus is. Vogue; New York Vol. 209, Iss. 3, (Mar 1, 2019): 209.
WORKS CITED
HARPER'S BAZAAR / VOGUE
Advertisement: (dior). (2018, 03). Harper's Bazaar, , 2-5. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/2014078715?accountid=10181 Advertisement: Herno. (2019, Mar 01). Vogue, 209, 209. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/2197112293?accountid=10181 Advertisement: OGX. (2018, Mar 01). Vogue, 208, 293. Retrieved from http://cmich.idm.oclc.org/login?url=https://search-proquestcom.cmich.idm.oclc.org/docview/2023597413?accountid=10181