Spring 2019
VISUAL MERCHANDISING KOWAL2AA@CMICH.EDU (248) 462-5991
Pretty Little Thing Wall Directive With the use of Adobe Photoshop and Illustrator, created a merchandising directive that indicates product placement in specialty retail formats while emphasizing consistency and clear communication in multiple stores. Each directive includes product SKU numbers, prop assembly instructions, store graphics, and a overall store image summary.
Lululemon Window Directive With the use of Adobe Photoshop and Illustrator, created a merchandising directive that indicates product placement in specialty retail formats while emphasizing consistency and clear communication in multiple stores. Each directive includes product SKU numbers, prop assembly instructions, store graphics, and a overall store image summary.
Festy Besty Window Display Demonstrated competency in window design, execution, and styling by construction of a large window display within a group environment. Focus was to arrange a pleasing and effective window display, and apply sustainable approaches to merchandise presentation that encourage the reuse or repurpose of materials.
VS PINK Pin-Up Display Demonstrated style fashion product combinations via a variety of methods such as: pin-up & lay-down techniques, look-book creation, and wall/fixture product placement and adjacencies.
ALISON Ms. Alison Kowalski Fashion Merchandising & Design Major Event Management Minor Central Michigan University + (248) 462 - 5991 kowal2aa@cmich.edu
linkedin.com/alisonkowalski alisonkowalski.wixsite.com/portfolio
KOWALSKI CAD for Visual Merchandising & Presentation: Fall 2018 - Software applications specific to visual merchandising in retail and virtual environments. Emphasis on creation of merchandising directives for product display. Visual Merchandising: Spring 2018 - Visual Merchandising for fashion product promotion and branding. Techniques of styling and window display. Creation of merchandising directives. Professional practice via team-based project completion.
Fashion Show Production & Promotion: Spring 2018 - Experiential course involving aspects of fashion show production. Event design, planning, staging, and promotion. The Art of Event Planning: Spring 2018 - Responsible for the coordination and facilitation of Thread's VIP Reception. Planning Recreation Programs & Events: Fall 2018 - Focuses on planning and executing the details of an event for the community.
A college undergraduate looking for a summer 2019 internship in Visual Merchandising and Event Management. I have the ability to identify the latest and current trends, and am able to work with all departments including: sales, design, production, advertising and public relations. With prior experience in the industry, as well as my area of study, an internship will assist me for a career upon graduation in May 2020.
Visual Merchandising Computer Aided Design Graphic Design Customer Service Personal Sales
Microsoft Office Adobe Photoshop Adobe Illustrator Lectra Kaledo Mock Shop
Certiport - Microsoft PowerPoint 2010 National Retail Federation - Customer Service National Retail Federation - Sales National Restaurant Federation - ServSafe Alcohol
Sales Associate Kohl's Department Stores 2017 - 2018 • W o rke d as a t e am t o p ro vid e t h e h ig h e s t le ve l o f s e rvic e t o c u s t o m e r s • O p e rat e d a c as h re gis t e r t o p ro c e s s c as h , c h e c k & c re d it t ran s a c t io n s • Prio rit ize d o ffe rin g K o h ls c re d it c ard t o re ward lo yal s h o p p e rs • Main t ain e d kn o wle d ge o f c u r re n t p ro m o t io n s , p olic ie s an d p rac t ic e s • Balanced the needs of mult iple customers simult aneously in a fast paced environment • • • • •
C&O Sportswear Sales Associate 2017 - 2018 A n s we re d c u s t o m e r c alls an d e m ail in q u ir ie s H an d le d t h e c as h re gis t e r o n a d aily b as is Co m p lie d wit h s t ore s e c u rit y, s af e t y a n d lo s s p r e ve n t io n g u id e lin e s Re s t o c ke d an d d is p laye d ga m e d ay ap p are l Designed display windows and dressed st ore mannequins
Ann Taylor Factory Stores Sales Associate 2016 - 2017 • In s p ire d c u s t o m e rs b y o ffe rin g s t yle ad vic e t o fe e l c on fid e n t • E m b rac e d an d p rom o t e d A n n Ta ylor ’s B ran d Vis io n an d va lu e s • Cr e at e d p e rs o n al an d c o n ve r s at io n a l e xp e rie n c e s t h at c o n t r ib u t e d t o las t in g im p re s s io n s of t h e b ran d • Re c o ve re d an d re p le n is h e d s t or e wh ile m ain t ain in g vis u al m e rc h an d is e p re s e n t at ion s • D e live r e d e x c e p t io n al c lie n t e x p e rie n c e t h r ou gh re la t io n s h ip b u ild in g • K n o wle d ge o f c olle c t io n , in ve n t o ry an d lo c at io n o f s p e c ific c lo t h in g
C en tr al Mi c h i gan Un i versi ty T hr e a d' s F a s hion Sho w Com m it te e Mem ber F AMD St ude nt As soc ia tio n Me m be r NY C P r ofe s s iona l St udy T o ur e m po wHE R m e nt Movem ent E lec tr onic Mus ic F es tiva l
Re fe re n c e s availab le u p on re q u e s t .
2016 - 2018
• F as h io n Me rc h an d is in g m ajor / E ve n t Man ag e m e n t m in o r • B ac h e lo r o f A p p lie d A rt s - F as h ion Me rc h an d is in g an d D e s ign : F as h io n Me rc h an d is in g • E xp e c t e d Grad u at ion d at e : May 2020
Mid Michigan Community College
• Re c e ive d A s s oc iat e s De gr e e in May 2016
No r th wo o d Un i versi ty
2015 - 2016 2014 - 2015
• St u d e n t F as h io n De s ign e r for 2015 “ L a b e ls of L ove ” St yle Sh ow • A c t ive in organ izat ion s in c lu d in g: DE CA , A m e ric an A d ve rt is in g F e d e rat ion an d E me rgin g L e ad e rs