alison kowalski
Visual Merchandising Portfolio January 2018 - May 2018
TABLE OF CONTENTS WINDOW DIRECTIVES Lilly Pulitzer SHADOWBOX DISPLAY Lululemon Bath & Body Works Loft Lilly Pulitzer WALL DIRECTIVES Pretty Little Thing Oakley H&M
WINDOW DISPLAY UniQlo Festy Besty
MANNEQUIN STYLING Forever 21
WALL DIRECTIVES Stylenanda White House Black Market
PIN UP DISPLAY VS Pink Nasty Gal
RESUME
LILLY PULITZER MOODBOARD FLOWY
COLORFUL
SUMMER BOHO ABSTRACT SUNSHINE
LILLY PULITZER WINDOW DIRECTIVE Friday 4/30 - Monday 5/10
PRIORITY MESSAGE #3
Outfit #6 Mila Shift Dress (SKU #29529)
PRIORITY MESSAGE #1
Outfit #7 Barrington Jumpsuit (SKU #28616)
Outfit #1 Girls Kinley Dress (SKU #25869)
PRIORITY MESSAGE #2
Outfit #2 Sleeveless Essie Top (SKU #27867) Callahan Knit Ponte Short (SKU #27868)
Outfit #3 Girls Mini Mila Shift Dress (SKU #25869)
Outfit #4 Matilda Silk Tunic Dress (SKU #27755) Outfit # 5 Parigi Shift Dress (SKU #23900)
Props:
PRIORITY MESSAGE #1 DIRECTION
Graphics:
3 Tier Spotlights (x6) (SKU #9903) Lily Flower Arrangement (SKU #9906)
Logistics: Tropic Twist Hammock* (SKU #9904) - Hang with wire attatched to the ceiling - Shipped to store in original packaging - Not to be sold as merchandise (store display only) Platner Round Accent Table* (SKU #9905) - Use for folded products on display along with other props included - Do not return. Keep for future props and merchandise Lifestyle Graphic* (SKU #9907) ceiling - When done, recycle Large Banner* (SKU #9908) ceiling - When done, recycle Framed Art* (SKU #9909) ceiling - When done, recycle
Lifestyle Graphic* (SKU #9907)
Tropic Twist Getaway Lounge Chair (x2) Packable Tote (SKU #9901) (SKU #9902) Large Banner* (SKU #9908)
Tropic Twist Hammock* (SKU #9904) Platner Round Accent Table* (SKU #9905) *Refer to Logistics section for more information regarding set up
Framed Art* (SKU #9909)
LULULEMON MOODBOARD
ANYTIME STRONG INDEPENDENT ANYWHERE BEACH PEACE
Friday 4/30 - Monday 5/10
PRIORITY MESSAGE #3
Outfit #7: Rhythmic Crop (SKU #30768)
Enlite Bra (SKU #31381)
Outfit #8: Rhythmic Crop High Low (SKU #31181) Stash N’ Run Bra (SKU #32465)
PRIORITY MESSAGE #1
Outfit #1: Mesh With The Best 7/8 Pant (SKU #33048)
PRIORITY MESSAGE #2
Outfit #2: Rhythmic Tight Reversible (SKU #32400)
Outfit #4: Wunder Under Hi-Rise Tight (SKU #87805) Meant to Move Tee (SKU #21585) Outfit # 5: Run Rulu Run Pant (SKU #27783)
Outfit #3: Rhythmic Tight Reversible (SKU #32400)
Outfit #6: Dance Studio Pant (SKU #17300)
Enhearten Tank (SKU #26859)
Bring It Backbend Sweater (SKU #30437)
Sculpt Tank (SKU #32542)
PRIORITY MESSAGE #1 DIRECTION
Free To Be Serene Bra (SKU #84304
Back In Action Long Sleeve (SKU #85554)
Outfit #9: Stop Drop & Squat Tight (SKU #36935) Outfit #10: Pace Rival Crop (SKU #37109) Outfit #11: Speed Up Crop (SKU #22983) Outfit #12: Align Cro (SKU #35359) Outfit #13: Game Point Crop (SKU #37791)
Props:
Outfit #14: Quick Feet Crop (SKU #36935) Outfit #15: Final Play Crop (SKU #37109)
Graphics:
** DO NOT THROW AWAY OR RETURN PROPS **
Marquee Message Sign [with changable letters] (SKU #4480)
Yoga Wall Clock (SKU #4481) Sunset Logo Graphic (SKU #1185)
Yoga Glass Table (SKU #4482)
Yoga Mat Display Holder (x2) (SKU #4483) Overhead in Yoga Graphic (SKU #1186)
Yoga Mat Display Case (SKU #4484)
3 Tier Spotlights (x6) (SKU #9903) Quote Vinyl (SKU #1187)
LULULEMON WINDOW DIRECTIVE
NIGHT LIFE LUXURY LOFT CITY BRIGHT LIGHTS MOODBOARD BEST FRIENDS TRAFFIC
LOFT WINDOW DIRECTIVE Friday 4/30 - Monday 5/10
PRIORITY MESSAGE #3
Outfit 1: Fireworks Flare Dress (SKU #457142) Outfit 2: Long Sleeve Swing Dress (SKU #457939) Outfit 3: Shoulder Button Flare Dress (SKU #457903) Outfit 4: Ponte Flounce Dress (SKU #452124)
PRIORITY MESSAGE #1 DIRECTION:
PRIORITY MESSAGE #1
PRIORITY MESSAGE #2
Outfit 1: Eyelet Blouse Dress (SKU #448145) Outfit 2: Blouson Knit Flare Dress (SKU #459613) Outfit 3: Collared Button Flare Dress (SKU #453303) Luxe Leather Crossbody Bag (SKU #457181)
LOGISTICS: Honeycomb Orb* (x4) (SKU #1187) - Hang with monofilament wire attatched to the ceiling - Shipped to store in original packaging - Not to be sold as merchandise (store display only) Beer Chandelier* (SKU #4404) - Shipped to store in original packaging
Outfit 1: Chevron Shift Dress (SKU #442526) Outfit 2: Floriculture Swing Dress (SKU #453319) Twill Trench Coat (SKU #45843
PROPS:
GRAPHICS:
Honeycomb Orb* (x4) (SKU #1187)
*Attach to ceiling using instructions from original packaging
- Save for future use Wine Bar* (x2) (SKU #4414) - Contains items shown in directive (wine glasses, vase, signage, wine bottles) - ***Handle with care*** - Not to be sold as merchandise (store display only) - Save for future use City Night Life Graphic* (x3) (SKU #9989) - Hang with monofilament wire attatched to the ceiling - When done, recycle Slept Late Look Great Graphic* (SKU #9900) - Attach vinyl in display window (refer to placement on directive) - When done, recycle Loft Logo Graphic* (x4) (SKU #9919) - Attach vinyl on display window (refer to placement on directive) - When done, recycle
Beer Chandelier* (SKU #4404)
Wine Bar* (x2) (SKU #4414)
3 Tier Spotlights (x6) (SKU #9903)
City Night Life Graphic* (x3) SKU #9989
Slept Late Look Great Graphic* SKU #9900
Loft Logo Graphic* (x4) SKU #9919
PRETTY LITTLE THING MOODBOARD
SIMPLICITY COMFORT NATURAL BEAUTY NUDE ELEGANCE
WALLS ZONE 1
ZONE 3
ZONE 2
ZONE 1
WALL 1
You will recieve 2 of Banner B#2201. These will be hung in their frames and then placed above the top shelves in Zones 1 and 3 of wall 1.
JEWEL DETAIL SHOULDER BAG (SKU#66061) Colors: baby pink, hot pink, white
COLOR FOCUS
B#5101 AVALYN DARK ROSE
AVALYN PINK
BLACK
SECONDARY COLORS
B#9214 STONE
SUNSET BLUSH
POWDER BLUE
CUT OUT HANDLE CLUTCH BAG (SKU#88543) Colors: baby pink, silver, ash gray
The Jewel detail shoulder bags (SKU#66061) will be placed evenly apart on the top shelf in Zone 1 of wall 2. The Cut Out handle clutch bag (SKU#88543) will be placed evenly apart on the top shelf in Zone 3 of wall 2.
BABY PINK
Banner B#5101 will be hung with its frame and then placed above the top shelf in Zone 2 of wall 2.
CAMEL
BLACK
SECONDARY COLORS
STONE
MOCHA
ZONE 3
ZONE 2
WALL 3
ZONE 1 Women’s Basic Wear Top Row: ~ JEWEL DETAIL SHOULDER BAG (SKU#66061) ~ SECOND SKIN LOW CUT THONG BODYSUIT (SKU#00392) ~ SECOND SKIN LONG SLEEVE THONG BODYSUIT (SKU#33012) ~ ROSE TUX DETAIL BANDEAU THONG BODYSUIT (SKU#11711) Colors: camel, dusty pink, stone Bottom Row: ~ LUCILLA CAMEL JERSEY FLOATY SHORTS (SKU#29387) Colors: white, black, camel, stone ZONE 2 ~ TAELYN DUSTY WIDE SLEEVE THONG BODYSUIT (SKU#90218) Colors: camel, baby pink ZONE 3 Top Row: ~ CUT OUT HANDLE CLUTCH BAG (SKU#88543) ~ BLUSH VELVET GLITTER PLUNGE THONG BODYSUIT (SKU#91023) ~ SECOND SKIN BLACK LACE TRIM UNITARD (SKU#10107) ~ SECOND SKIN MAUVE LACE TRIM UNITARD (SKU#65120) Colors: baby pink, black, dusty pink, silver, ash gray Bottom Row: ~ BLACK GLITTER DISCO SHORTS (SKU#22120) ~ LUCILLA BLACK JERSEY FLOATY SHORTS (SKU#20313) Colors: black
COLOR FOCUS
B#2201 (X2)
ZONE 1
WALL 2
ZONE 1 Women’s Casual Wear Top Row: ~ WRAP FRONT TIE SIDE BLOUSE (SKU#76160) ~ SLINKY LONG SLEEVE TIE WAIST CROP TOP (SKU#99013) Colors: avalyn dark rose, powder blue Bottom Row: ~ BANDAGE FLARED TROUSER (SKU#66120) ~ HIGHTWAISTED PONTE SEAMED LEGGING (SKU#33891) ~ PRETTYLITTLETHING NUDE LEGGINGS (SKU#00192) ~ SLINKY RUCHED LEGGINGS (SKU#33201) Colors: black, powder blue, avalyn pink, stone ZONE 2 ~ PINK FLORAL VELVET KIMONO (SKU#99318) ~ SECOND SKIN FLORAL TIE UP KIMONO (SKU#50403) ZONE 3 Top Row: ~ FRILL SLEEVE BLAZER (SKU#99019) ~ SECOND SKIN LONG SLEEVE WIDE NECK CROP TOP (SKU#55401) Colors: black, stone Bottom Row: ~ PINSTRIPE SKINNY TROUSER (SKU#39394) ~ CREAM FLARED TROUSERS (SKU#27271) ~ BLUSH VELVET FLARED TROUSERS (SKU#27272) ~ PAPERBAG SKINNY TROUSERS (SKU#44938) Colors: avalyn pink, white, sunset blush, black
Banner B#9214 will be hung with its frame and then placed above the top shelf in Zone 2 of wall 1.
ZONE 3
ZONE 2
DUSTY PINK
ZONE 1 Women’s DressyWear Top Row: ~ ICE GREY FAUX FUR JACKET (SKU#77742) ~ FAUX SUEDE POCKET DETAIL CROPPED JACKET (SKU#77171) Colors: dusty pink, heather gray Middle: ~ KHAKI HIKER BLOCK HEEL GHILLIE SANDAL (SKU#55155) ~ BEHATI STONE FAUX SUEDE ANKLE BOOTS (SKU#71707) ~ BEHATI BLACK FAUX SUEDE ANKLE BOOTS (SKU#71607) Colors: olive green, beige, black Bottom Row: ~ BARDOT RIBBED LONG SLEEVE MIDI DRESS (SKU#73821) ~ HIGH NECK SLEEVELESS BODYCON DRESS (SKU#73912) Colors: black, dusty pink ZONE 2 ~ GREY PEARL RIM FEDORA (SKU#00100) ~ BASIC BLACK FEDORA (SKU#00101) ~ STRAPPY PLUNGE SPLIT DETAIL BODYCON DRESS (SKU#88218) Colors: grey, black, dark mauve ZONE 3 Top Row: ~ LONGLINE FAUX FUR COAT (SKU#11191) ~ BLUSH VELVET BIKER JACKET (SKU#22102) Colors: sugar, cafe mocha, black Middle: ~ CLEAR POINTED ZIP BACK HEELED BOOT (SKU#90919) ~ PEWTER HIGH SHINE LACE UP PLATFORM BOOT (SKU#99191) ~ SILVER POINT HIGH ANKLE BOOT (SKU#67670) Colors: clear, silver, holographic COLOR FOCUS Bottom Row: ~ SQUARE NECK BODYCON DRESS (11010) ~ SEQUIN CHAIN MINI DRESS (SKU#66623) DARK BLACK HEATHER Colors: heather gray, gold MAUVE
B#1359
Banner B#1359 will be hung with its frame and then placed above the top shelf in Zone 2 left of wall 3.
Banner B#6754 will be hung with its frame and then placed above the top shelf in Zone 2 right of wall 3.
B#6754
GRAY
SECONDARY COLORS
STONE
ROSE LADDER
DUSTY PINK
PRETTY LITTLE THING WALL DIRECTIVE
SNOW WINTER ALTITUDE
MOUNTAINS OAKLEY ON THE EDGE MOODBOARD AIR
OAKLEY WALL DIRECTIVE WALLS ZONE 1
ZONE 3
ZONE 2
ZONE 1
ZONE 3
ZONE 2
ZONE 1
WALL 2
WALL 1
WALL 3
WINTER ACCESSORIES
WINTER ESSENTIALS
ZONE 1 Top Row: ~ TRAPLINE BIOZONE™ INSULATED JACKET (SKU#11394) Colors: CALIFORNIA BLUE, ARTIC WHITE, BLACKOUT
WINTER BASICS ZONE 1 Top Row: ~ FACTORY PILOT DURABLE WATER REPELLENT HOODIE (SKU#53942) Colors: BLUE SHADE, CITRUS
ZONE 1 Top Row: ~ FACTORY PARK GLOVES (SKU#77342) Colors: BURNISHED RED, ORANGE, WHITE, CORAL BLUE ZONE 2 ~ LINE MINER™ SNOW GOGGLE (SKU#37249) Colors: WHITE/PURPLE, THORN RED, YELLOW, BASIC BLUE, BLUE/BLACK FIRE RED, GREEN/PURPLE ZONE 3
Bottom Row: ~ VERTIGO BIOZONE™ SHELL PANTS (SKU#55026) ~ SUN KING BIOZONE™ SHELL PANTS (SKU#55331) Colors: FATHOM, DARK BRUSH, NEON ORANGE
Top Row: ~ FACTORY PARK GLOVES (SKU#77342) Colors: CORAL BLUE, WHITE, ORANGE, BURNISHED RED
ZONE 2 ~ TIMBER BIOZONE™ SHELL OVERALLS (SKU#01149) Colors: RYE, BLACKOUT ZONE 3 Top Row: ~ DIVISION BIOZONE™ INSULATED JACKET (SKU#77453) Colors: FATHOM, DARK BRUSH
B#398
B#439 will be placed in the center of Zone 2. B#439
B#276 will be placed in the top center of Zone 2. COLOR FOCUS
NEON ORANGE
FATHOM
BLACKOUT
SECONDARY COLORS
DARK BRUSH
Bottom Row: ~ FACTORY PILOT DURABLE WATER REPELLENT CREW (SKU#74021) ~ LONG SLEEVE THERMAL TEE (SKU#39412) Colors: BURNISHED, BLACKOUT ZONE 2 ~ TECH FLEECE (SKU#85892) ~ ICON M65 JACKET (SKU#03394) Colors: ULTRA MARINE, DARK BURNISHED ZONE 3 Top Row: ~ FACTORY PILOT DURABLE WATER REPELLENT HOODIE (SKU#53942) Colors: HEATHER GRAY, BURNISHED
Bottom Row: ~ARROWHEAD BIOZONE™ INSULATED PANTS (SKU#20202) Colors: RYE, DARK SLATE, BLACKOUT
B#398 will be placed in the top center of Zone 2.
ZONE 3
ZONE 2
RYE
CALIFORNIA BLUE
B#276
Bottom Row: ~ CHIPS THERMAL CREW SWEATER (SKU #93817) Colors: BLACKOUT, FIRED BRICK
Various snowboard collection will be placed in the top center of Zones 1 and 3. COLOR FOCUS
BURNISHED RED
CORAL BLUE
BLACKOUT
SECONDARY COLORS
STONE
DARK MOCHA
NEUE
B#3118 will be placed in the top center of Zone 2. B#118
B#398 will be placed in the top center of Zone 2. B#398
COLOR FOCUS
BURNISHED
HEATHER GRAY
BLACKOUT
SECONDARY COLORS
FIRED BRICK
ULTRA MARINE
CITRUS
H&M MOODBOARD
REFLECTION ABSTRACT PERCEPTION SHINY IRIDESCENCE SUBTLE
WALLS ZONE 1
ZONE 3
ZONE 2
ZONE 1
ZONE 3 Top Row: ~ Bodysuit with Rhinestones (SKU#77453) ~ Glittery Bodysuit (SKU#39431) Colors: BLACK, ULTIMATE GRAY Bottom Row: ~ Skinny Fit Biker Jeans (SKU#20202) ~ Bedazzled Dark Jeans (SKU#59348) ~ Silver High-Waisted Leggings (SKU#39722) Colors: CALIFORNIA BLUE, BLACK, DOVE GRAY B#742 B#308
DRESSY & FORMAL WEAR ZONE 1 Top Row: ~ Biker Jacket (SKU#10194) ~ Cummerbund Jacket (SKU#53942) ~ Silk-blend Jacket (SKU#98543) Colors: BLACK, ULTRA MARINE Bottom Row: ~ Dress with Lacing (SKU#74021) ~ Shimmery Metallic Dress (SKU#57247) ~ Sequined Velour Dress (SKU#39412) Colors: BLACK, ULTIMATE GRAY
ZONE 1 Top Row: ~ Shimmering Metallic Boots (SKU#77342) ~ Mesh Ankle Boots (SKU#18496) ~ Shimmering Ankle Boots (SKU#84534) ~ Suede Ankle Boots (SKU#22023) Colors: METALLIC, BLACK, BLUSH STONE Bottom Row: ~ Straw Tote Bag (SKU#96247) ~ Crossover Tote Bag (SKU #424794) ~ Straw Bag with Pompoms (SKU#764299) ~ Scarves (SKU#10385) Colors: DOVE GRAY, BLACK, GOLD Sun Mirror Decor (x2)
**Sun Mirror Decor will be displayed above the top cap shelf in Zones 1&3.
COLOR FOCUS
DOVE GRAY
ULTIMATE GRAY
CHARCHOL BLUE
Full Body Length Mirror
BLACK
SECONDARY COLORS
**B#742 will be displayed in the center of Zone 2.
ZONE 3 Top Row: ~ Boots with Glittery Heels (SKU#77484) ~ Crushed Velvet Ankle Boots (SKU#77342) ~ Dad Hats (SKU#30784) Colors: DEEP BERRY, BLACK, BLUSH STONE Bottom Row: ~ Black Sun Visor (SKU#101484) ~ Straw hat (SKU#19342) ~ Glitter Ankle Boots (SKU #547284) ~ Scarves (SKU#10385) Colors: BLACK
ASH GRAY
B#308
ZONE 3
ZONE 2
WALL 3
ACCESSORIES
CALIFORNIA BLUE
**B#308 will be displayed in the top center of Zone 2.
ZONE 1
WALL 2
WALL 1
THIS JUST IN
ZONE 1 Top Row: ~ Satin Camisole Top (SKU#11394) ~ Sequined Velour Dress (SKU #34723) Colors: DOVE GRAY, METALLIC Bottom Row: ~ Short Leather Skirt (SKU#47492) ~ Glittery Skirt (SKU#37838) ~ Faux Leather Skirt (SKU#22731) Colors: BLACK, ASH GRAY, ULTIMATE GRAY ZONE 2 ~ Sequined Bustier (SKU#01149) ~ Sequined Camisole Top (SKU#44849) ~ Flow Cropped Tank (SKU#75743) Colors: BLACK, METALLIC
ZONE 3
ZONE 2
ZONE 2 ~ Jacquard Silk Dress (SKU#03394) ~ Asymmetric Dress (SKU#85892) ~ Sleeveless Jersey Dress (SKU#794521) Colors: ULTIMATE GRAY, ULTRA MARINE, BLACK
COLOR FOCUS
DEEP BERRY
MOCHA
BLACK
SECONDARY COLORS
BLUSH STONE
DOVE GRAY
**B#308 will be displayed in the top center of Zone 2. **Full body length mirror will be displayed in the center of Zone 2.
ZONE 3 Top Row: ~ Ruffled Blazer (SKU#13954) ~ Short Satin Bomber Jacket SKU#53942) ~ Bomber Jacket with Lacing (SKU#249103) Colors: BLACK, ROSE GOLD Bottom Row: ~ Sequined Body Suit (SKU #93817) ~ Little Black Dress (SKU#475929) ~Tie Dye Wrap Dress (SKU#33931) Colors: SPICE, BLACK, DUSKY BLUE B#308
B#811
Sun Mirror Decor (x2)
**Sun Mirror Decor will be displayed above the top cap shelf in Zones 1&3.
COLOR FOCUS
ULTRA MARINE
**B#308 will be displayed in the top center of Zone 2. **B#811 will be displayed in the center of Zone 2.
H&M WALL DIRECTIVE
BLACK
SECONDARY COLORS
ROSE GOLD
GOLD
ULTIMATE GRAY
DUSKY BLUE
SPICE
FOREVER 21 MOOD Like all brands, there is a presentational lifestyle that attracts one to their product. Forever 21’s brand personality is something that we can categorize as an identity crisis. Forever 21 provides the consumer with an array of possibilities. Catering to the boho chic, casual and athletic, punk rock, or business casual lifestyle; Forever 21 allows you to explore several types of styles and trends. This is evident in their product and store layout, walking into the store you will notice that the store is broken up into different categories of styles and trends, directing each consumer to their dream wardrobe. Most importantly, the very essence of the brand name invites consumers of a particular age and gender into the brand lifestyle. The name Forever 21 is for that person who wants to forever stay in trend, style, and forever young; no matter the age, gender, Sex, or size. It’s a one-stop shop for affordable fashion, for a price conscious trendy consumer.
SKU #10103
According to Women’s Wear Daily, transparency is one of the biggest trends for Spring 2018. We took transparency to mean sheer clothing that you could see through. In addition to the Sheer look, we decided to draw inspiration from Forever 21. We used different transparency textures, including the simple sheer, sheer mesh, and sheer lace. The overall look of our displays have an edgy theme. We incorporated many dark sheer and leather garments to convey this. Although the main theme is edgy, we wanted the outfits to also be classy. To do this, we paired the sheer tops with bralettes and made sure the outfits weren’t too revealing.
SKU #47912 SKU #27212
SKU #50326 SKU #33931 SKU #45831
SKU #76215
SKU #89472
SKU #40197
SKU #17362
SKU #93237
SKU #39381
SKU #65452
SKU #817042
FOREVER 21 MANNEQUIN STYLING
On Campus
Brandi Boehm, Jordan Boyd, Alison Kowalski, Julia Webster, Chloe White Pink Heart Ballon SKU #2001
Pink Heart Ballon SKU #2001
Tropical Sports Bra SKU #3002
Black Tropical Sports Bra SKU #3042
Black Tropical Sports Bra SKU #3042
Tropical Sports Bra SKU#3002 Outer Pink String SKU #8892 (5 yards) Pink Stickers SKU #7655 (6 total)
Black Sports Bra SKU #3040 White Converse SKU #5001 Pink Bag SKU #1001 Pink Tissue Paper SKU #1002
Pink Straw SKU #4983
Pink Banner SKU # 5590 Black Headband SKU # 3443
White Sweatshirt SKU # 6008 Black Legging SKU #9001 Lanyard SKU #700
VS PINK PIN UP DISPLAY
Brandi Boehm, Jordan Boyd, Alison Kowalski, Julia Webster, Chloe White Our theme is London streetwear, and we used the brand Nasty Gal. We played with the element of lines. There is a distinct diagonal line from the top right to the bottom left. Our main volume drive is the mustard shirt. It is the vocal point of the board and it also creates the element of radiation. We have multiple DIY graphics including the flag canvas, and the “It’s London Bitch” graphic.
Main Volume Driver The Chloe Mustard Top SKU #5053
It’s Poppin Leather Skort SKU #4680
PROPS London Flag Canvas #234 Frame around Nasty Gal Logo #423 3 Mini Records #679 5 Nasty Gal Mouth Logos #535 17 Polaroids #834 London Bitch Burned Graphic #884 Nasty Gal Burned Logo #287 Big Ben Graphic #483
Dark Night Furry Scarf SKU #2353 Not Your Mommas Plaid Pants SKU #1223 Show Stopper Pearl Boots SKU #1985
NASTY GAL PIN UP DISPLAY
Big Ben’s Girlfriend Dress SKU #9457 Eye of the Pearl Hat SKU #8543
Rare Pearl Clutch SKU #2455 Black Stomper Shoes SKU #4543
STYLENANDA WALL DIRECTIVE Brandi Boehm, Jordan Boyd, Alison Kowalski, Julia Webster, Chloe White
Zone 1
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Zone 2
Zone 3
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Julia Webster, Chloe White, Brandi Boehm, Jordan Boyd, Alison Kowalski
White Blouse SKU #139728 Bodycon Pleated skirt SKU #139729 Navy Blue Maxi SKU #139726 Cuffed Blazer SKU #139727
Blue Pleated Shorts SKU #139730 gREY MINI BAG SKU #139731 TAN BALLET FLATS SKU #139732 BLACK LACE SANDALS sku #139733 black clutch sku #139734 grey cardigan sku #139735 small front watch sku #139736 large ring sku #139737 BODYCON PLEATED SKIRT SKU #13972WHITE BLOUSE SKU #139728 cHECKERED KHAKIS SKU #139740 Tan trench coat sku #139742
White Blouse SKU #139728 CUFFED blazer SKU #139727 cHECKERED KHAKIS SKU #139740 TAN CROP KHAKIS sku #139741
WHITE HOUSE BLACK MARKET WALL DIRECTIVE
BATH & BODY WORKS SHADOWBOX DEVELOPMENT
Mood Board
Final Revised Concept
FINAL SHADOWBOX DISPLAY
Products used to create Shadowbox Design
44.5”
Mood Board
LILLY PULITZER SHADOWBOX DEVELOPMENT
8.625”
45.75”
Final Revised Concept
Products featured: - 3 Lilly Pulitzer Agendas - Tissue Paper - Monofiliment - Table Cloth - Leaf Vinyl - Lilly Pulitzer logo made on Cricut
FINAL SHADOWBOX DISPLAY
UNIQLO WINDOW DEVELOPMENT Mood Board
Final Revised Concept
Japan Vinyl
Products featured: - UNIQLO logo - pictures of endangered animals - Moon made out of styrofoam - Tote box - Japan vinyl - Headbands
FINAL WINDOW DISPLAY
Mood Board
FESTY BESTY WINDOW DEVELOPMENT
Final Revised Concept
FINAL WINDOW DISPLAY
EXPERIENCE AUG 2017 - PRESENT SALES ASSOCIATE @ KOHLS • Worked as a team to provide the highest level of service to customers • Operated a cash register to process cash, check and credit card transactions • Maintained knowledge of current promotions, policies and security practices • Balanced the needs of multiple customers simultaneously in a fast-paced environment
AUG 2016 - DEC 2016
A L I S O N K O WA L S K I Fashion Merchandising Major Event Management Minor
C O N TA C T
SALES ASSOCIATE @ C&O SPORTSWEAR • Answered customer calls and email inquiries • Handled the cash register on a daily basis • Complied with store security, safety and loss prevention guidelines • Restocked and displayed game day apparel • Designed display windows and dressed store mannequins
AUG 2016 - DEC 2016
3400 E Deerfield Rd, Apt D16 Mount Pleasant, MI 48858 Telephone: (248) 462-5991 Email: kowal2aa@cmich.edu
SALES ASSOCIATE @ ANN TAYLOR FACTORY • Inspired customers by offering style advice to make client feel great and confident • Embraced and promoted Ann Taylor’s Brand Vision and values
/alisonkowalski
• Created personal and conversational experiences that contributed to lasting impressions of the brand • Honored company goal of “helping women put their best selves forward every day” • Recovered and replenished store while maintaining visual merchandise presentations
SKILLS OFFICE
• Prioritized offering Perfect Rewards credit card program to reward loyal shoppers • Delivered exceptional client experience through relationship building • Presented quick and effective service during fitting • Knowledge of collection, inventory and location of specific clothing • Understood basic operational guidelines, processes and procedures
E D U C AT I O N
PHOTOSHOP
2016-2018 ILLUSTRATOR KALEDO
C E R T I F I C AT I O N S
CENTRAL MICHIGAN UNIVERSITY • • • •
Active in Venue Committee for FMD 357 Threads Production class Active member in the Fashion Association of Merchandising and Design (FAMD) Maintained a cumulative 3.3 GPA during years attended Volunteered for annual Threads Fashion Show in 2017
2015-2016 MID MICHIGAN COMMUNITY COLLEGE • Received Associates Degree in May 2016 • Maintained a cumulative 3.3 GPA during attendance
R E C O M M E N D AT I O N S
2014-2015 NORTHWOOD UNIVERSITY • Student Fashion Designer for 2015 “Labels of Love” Style Show • Active in organizations including: DECA, American Advertising Federation and Emerging Leaders • Maintained a cumulative 3.4 GPA during years of attendance
Resume