Window #1 “Uniqlo” Brandi Boehm, Jordan Boyd, Alison Kowalski, Julia Webster, Chloe White FMD 356
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Uniqlo Co. [English pronunciation YOU- nee-klo] is a Japanese casual wear brand, manufacturer, and retailer. With over 830 stores worldwide, it is amongst the biggest clothing retailer in Asia and is quickly expanding to several other countries worldwide. Uniqlo focuses on the mass production of clothing at an affordable cost. The most distinctive characteristic of the brand is the basic clothing options with several color selections; giving customers and endless array of options. The brand values not only simplicity, but quality and longevity. The pieces give you a starting point to build the desire outfit you want. With two of the goals of the brand being simplicity and longevity, we decided to play with the idea of this and create a window that touches on simplistic fall wear with an added component of a campaign that touches on endangered species. The Hokkaido wolf also known as the Ezo wolf is one of Japan’s said to be extinct species, but has had sighting around parts of Japan. In efforts to promote the longevity of the brand and the importance of longevity in life in present day, we want to shine light on endangered species. All proceeds for the brand will go towards the World Wildlife Fund (WWF). In the process, we will aim to supply our ideal customer with the necessary fall wear for any occasion. It is for someone who appreciates the long lasting life of an garment with added good quality at an affordable price. This person is someone who values others and the affect that others have on the world; If they can contribute or save a life they would. With the three concepts below, we aim to inform and promote the overall essence of the brand there video of the endangered species, promotion of the brand and WWF, and most importantly the showcasing of fall wear. Whether your camping in the woods or taking a nice
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stroll through the woods; Uniqlo will provide you with multiple pieces that could compliment any clothing item you may have in your closet; whether it is a jacket, pants, dress, or skirt. Uniqlo gives you that simplistic touch to complete any outfit.
Work Plan Tuesday 3/20 Jordan- Send in background to Sue in three separate parts Everyone- Bring in product Chloe & Julia- dress mannequins Chloe- work on window vinyls, cut some vinyls out Brandi & Alison- wash windows Jordan- Send in background to Sue in three separate parts, apply vinyl’s
Wednesday 3/21- Until 3/31 Brandi- work on the projection video Chloe- Cut out vinyl for window bring in props Everyone- Assist in bringing and putting up props and vinyls , equally assist in assembling and staging window
Anticipated Materials
Trees Branches Leaves
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Wolf vinyl Japan vinyl Projection video Uniqlo logo Rocks 3 part wood background Hanging diy moon Fall clothing, shoes, & Accessories Two mannequins
Mood Board
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Concepts #1
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Concept #2
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Concept #3