Service Design Academy Grows by Walking in Customers’ Shoes

Service Design Academy Grows by Walking in Customers’ Shoes

The Service Design Academy at Dundee and Angus College is growing to support the demand that organisations have to innovate and improve their businesses.

Caron Sandeman, Service Design Manager, Katie Murrie, Lead Consultant and Alison Duncan Project Administrator established the Service Design Academy (SDA) in 2017. Based at Dundee and Angus College Gardyne campus, the team has now doubled to six. Chris Muir joined from Dundee City Council and Jo McNicoll joined from the V&A Dundee as Consultants in 2018. Maralyn Boyle joined from Maggie’s in September 2019 as Business Development Executive. The team brings a breadth of experience and passion for service design, working closely with organisations across many sectors to meet complex business challenges. They do this by walking in other people’s shoes – listening to customers and colleagues, and discovering what ideas will work best through testing and adapting. For aspiring and developing service designers, SDA’s Professional Development Award (PDA) courses are building skills which are applied directly back in the workplace to make change.

The SDA team has delivered diverse workshops ranging from Insights developing their brand messaging, to Arbroath Academy’s young people defining what secondary education should look like in the future. Katie Murrie, Lead Consultant says, “I love the energy that service design brings and how powerful it can be. It is great for our team to work in this emerging sector with the opportunity to bring value to business and people’s lives.” Find out more at www.sda.ac.uk or email Maralyn.boyle@ dundeeandanguscollege.ac.uk Left to Right: Alison Duncan, Jo McNicoll, Maralyn Boyle, Chris Muir, Caron Sandeman, Katie Murrie