Riding in Style

FROM THE 1930S THOUGH THE 1950S, THE BROADMOOR OPERATED one of the largest private fleets of Cadillac vehicles in the world. The cars were used to transport guests to and from the resort, for sightseeing tours around the region, and for special occasions. The brand was also a favorite of resort founder Spencer Penrose, who personally selected several custom models for the resort and for his own personal use.

To provide guests with transportation to area attractions, Mr. Penrose purchased the local Gray Line Touring Company in 1935. He also provided luxury touring cars for the convenience of guests of The Broadmoor. Initially, he insisted on Pierce-Arrow automobiles, but by the 1930s, he had switched to Cadillacs and the eight-door touring models. By 1955, The Broadmoor had a fleet of more than 75 Cadillacs.

The luxury automobile manufacturer designed special models exclusively for the resort, including six 1959 custom Broadmoor Skyviews. The 12-passenger touring cars boasted V8 engines and Plexiglas panels that spanned the entire roof, providing panoramic views of the mountain scenery. Julie Penrose’s favorite car, a 1937 green flathead V8 sightseeing car, and a 1936 V12 hardtop belonging to the Gray Line fleet, have both been restored to new condition and are displayed at The Broadmoor’s Main and West entrances on sunny days. They are also available with chauffeurs for use by bridal parties, during corporate events, and other special occasions. Here’s a look at several notable vehicles from the resort’s history:

How It All Began

When Mr. Penrose wanted the perfect car as an anniversary present for his wife, Julie, he ordered a custom-built 1928 Cadillac Imperial Coup with a V8 engine and specially designed Hibberd & Darrin body. The Penroses traveled to France to pick up the car and enjoyed its appointments and luxurious ride during a monthlong tour of Europe.

1936 V12 Cadillac Touring Cars

Mr. Penrose purchased this model to become part of his Gray Line Touring Company, which he acquired in 1936. Guests utilized the cars for sightseeing trips, touring, and excursions to popular attractions. In pleasant weather, you will often see a fully restored version of this model parked in front of the resort’s main entrance. It’s also available for special events.

1937 Flathead V8 Cadillac Touring Car

A 1937 custom-made Cadillac was part of the original fleet that served the hotel through the 1950s. The number of these elegant vehicles reached a high of 13 in 1956. The car has been meticulously restored to mint condition and is available for viewing at the resort and for special events and weddings