100% of profits go to deliver clean water and sanitation in coffee producing communities LATTE ART LIVE 9.45am Coaching Session - Jai Lott, Bluestone Lane 10.30am Trend-Powered Latte with the Silk Barista Collection: Golden Bee Latte 11.15am La Marzocco Latte Art Takeover COFFEE MASTERS – NEW YORK 10.00am – 12.30pm | Semi Final Battles 1.30pm – 3.30pm | Final Battle 3.45pm | Winner Announcement and Prize Giving
SUNDAY BREW BAR 10.00am Equator Coffees & Teas, California, USA 12.00pm Koppi, Copenhagen, Denmark 1.00pm Truth Coffee, Cape Town, South Africa 2.00pm Black and White Coffee Roasters, North Carolina, USA 3.00pm Nobletree Coffee Roasters, NYC, USA 4.00pm Five Elephant Coffee Roasters, Berlin, Germany STAGE TWO 10.30am Double Impact: The Power of Empowering Women Coffee Farmers – a talk and cupping by Jeanine Niyonzima, JNP Coffee 12.00pm Roasters vs. Farmers – a talk and cupping with Ockhyeon Byeon, Round K Café 12.45pm How to Brew Better Coffee at Home – Ben Kaminsky, US Cup Tasters Champion, with Breville 1.30pm Trend Masterclass: Brewing-up Experiences – Chef Rosalyn Darling with Silk Barista Collection 3.15pm Coffee and Cocktails – a workshop with Mr Black 4.00pm The Art and Craft of Chocolate – Nathan Hodge, Raaka Chocolate 4.45pm Up Your Hand-Brewing Game: The French Press – Bodum 2.30pm Ethics in Green Coffee Sourcing – Tymika Lawrence, Genuine Origin 3.15pm The New Rules of Coffee: A Book Q&A – Jordan Michelman and Zachary Carlsen, Sprudge 4.00pm Sensory Meditation – Jake Leonti, F+B Therapy 4.45pm 100/100: The Next Step for Colombian Coffee – Juan Orduz, Café de Colombia 5.30pm Colonialism in Coffee – Jenna Gotthelf, Counter Culture
SATURDAY contd.
BREW BAR 10.00am Five Elephant Coffee Roasters, Berlin, Germany 11.00am Nobletree Coffee Roasters, NYC, USA 12.00pm Truth Coffee, Cape Town, South Africa 1.00pm Koppi, Copenhagen, Denmark 2.00pm Equator Coffees & Teas, California, USA STAGE TWO 10.00am What are Fermentation Coffees? – Benjamin Weiner, Gold Mountain Coffee Growers 11.15am Exploring Different Brewing Techniques – Nobletree Coffee Roasters 12.00pm The Art of and Craft Chocolate – Nathan Hodge, Raaka Chocolate 12.45pm Coffee and Cocktails – a workshop with Mr Black 1.30pm How to Brew Better Coffee at Home – Counter Culture in partnership with Breville 4.00pm Trend Masterclass: Brewing-up Experiences – Chef Rosalyn Darling with Silk Barista Collection
EVENT GUIDE OCT 12-14, 2018
THE LAB STAGE ONE 10.00am Diversifying Competition in Coffee – T. Ben Fischer, Glitter Cat Barista 10.45am Double Impact: The Power of Empowering Women Coffee Farmers – a talk and cupping by Jeanine Niyonzima, JNP Coffee 12.15pm Coffee as a Force for Good – Gabriel Moreira, Daterra 1.00pm Colonialism in Coffee – Jenna Gotthelf, Counter Culture 2.30pm Colombian Coffee: Differentiation – Juan Orduz, Café de Colombia 3.15pm A Producer’s Perspective on Specialty Coffee and The Third Wave – Carlos Carneiro, Coffee Unite 4.00pm Flower of Flowers – a film screening by Stumptown Coffee Roasters 12.00pm 12.45pm 1.45pm 2.30pm 3.30pm
Coaching Session - Dritan Alsela Latte Art Demonstration - Frisson Espresso Latte Art Demonstration - Ujae Lee, Plant Shed Espresso State of Mind Latte Art Throwdown Trend-Powered Latte with the Silk Barista Collection: NYC Egg Cream
SCHEDULE contd. MAIN SPONSORS
FEATURE SPONSORS ®
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EXPERIENCES LATTE ART LIVE
Latte Art Live is an interactive zone dedicated to the highly popular skill of latte art. Featuring some of the world’s best latte artists, this area enables visitors to take part in 30-minute hands-on coaching sessions, freestyle demonstrations and latte art throw-downs. Stop by to try your hand at creating these beautiful designs.
THE LAB
The Lab program features an exciting line-up of interactive demonstrations, workshops, talks and tastings from industry experts over two stages. For exact timings, please see the full schedule.
SENSORY EXPERIENCE
The Sensory Experience is designed to wake up all five senses. With a variety of experiments derived from coffee, this is a unique sensory maze that will teach visitors to identify different flavor profiles.
COFFEE MASTERS - NEW YORK
Witness some of the world’s best baristas compete across a variety of disciplines for the prestigious title of Coffee Master - New York, a $5,000 cash prize, and generous prizes from our sponsors.
BREW BAR
2018 marks the launch of the Brew Bar, a walk-up bar on the second floor where you can try different hand-brewed coffees from roasters around the world. Immerse yourself in incredible coffee from home and away with the World Roaster Takeover Series, timetabled in the schedule.
TRUE ARTISAN CAFÉ
Be inspired by New York’s best cafés and roasters as they deliver coffee with a difference at La Marzocco’s True Artisan Café. Watch, sample and party with a line-up of top baristas who’ll be creating unique menus especially for festival goers. Stop by L20 to join in. For timings, check with La Marzocco daily.
STREET FOOD MARKET
With all that coffee we expect you’ll be hungry! The Street Food Market is your go-to spot to refuel with inspired, easy, healthy food from vendors like The Commons Chelsea and Crepe Suzette.
SCHEDULE
COFFEE COCKTAIL BAR
Stop by the Coffee Cocktail Bar and treat yourself to signature drinks from Mr Black and Grey Goose. Located in the Central Park area next to the main Music Stage, you’ll sip your drink to a soundtrack of amazing live music.
MUSIC STAGE
It wouldn’t be a festival without music, so head to the Central Park area to enjoy some of the best and most talented unsigned acts in New York City. Artists will include finalists from The Coffee Music Project – a high-profile music competition that showcases the creativity and talents of emerging musicians who share a passion for coffee culture.
THE VILLAGE
Greenwich Village on Lower Manhattan’s West Side is known as the Bohemian capital – a place full of coffee shops and cafés, quirky stores, and restaurants. The Village at The New York Coffee Festival has a similar vibe and is located on the festival’s second level, next to Coffee Masters.
THE COFFEE ART PROJECT
The Coffee Art Project is an exciting art competition linked to the theme of coffee that gives emerging artists the opportunity to be part of a growing creative community while raising money for Project Waterfall. Visit the Coffee Art Project to check out the amazing art and vote for your favorite piece.
PROJECT WATERFALL
Stop by the Project Waterfall stand for some fresh water and take a virtual trip to an Ethiopian village to experience what it’s like to have clean water for the first time. While you’re there, take part in The Water Challenge to test your strength and win some incredible prizes.
WIN A LINEA MINI
Ever wanted to make delicious espresso drinks at home? La Marzocco are giving away a Linea Mini, worth $4,900, to ONE lucky festival goer. Be sure to stop by La Marzocco’s booth and learn to pull an espresso shot for a chance to win!
MEDIA PARTNERS
PROUDLY SUPPORTING
IN PARTNERSHIP WITH
4.00pm 4.45pm 5.30pm
FRIDAY COFFEE MASTERS – NEW YORK 11.00am – 6.00pm | Round One Battles 11.30am | 1.00pm | 2.30pm | 4.00pm Hario x Coffee Masters: Freestyle Brew (V21) 12.00pm | 1.30pm | 3.00pm | 4.30pm Silk Latte Art with the Coffee Masters (L6) LATTE ART LIVE 11.45am Trend-Powered Latte with the Silk Barista Collection: Golden Bee Latte 12.30pm Coaching Session - Dritan Alsela 1.15pm Latte Art Demonstration - Daniel Lee, Two Hands 2.00pm Latte Art Demonstration - Espresso State of Mind 2.45pm Coaching Session- Stilianos Dimitriadis, Baristanewyork 3.30pm La Marzocco Latte Art Takeover 4.15pm Latte Art Demonstration - Ujae Lee, Plant Shed 5.15pm Trend-Powered Latte with the Silk Barista Collection: NYC Egg Cream THE LAB STAGE ONE 11.30am A Roasters Panel – Ally Coffee with Fuego Coffee Roasters and Maiden Coffee Roasters 12.15pm True Sustainability - Grace Hightower De Niro, Coffee of Grace 1.00pm Advances and Detours at the Frontier of Quality Coffee – George Howell, George Howell Coffee 2.30pm Susie Locklier and Sarah Musgrave, Stumptown Coffee Roasters 3.15pm Roast Level Comparison Cupping – John Johnson, Bluestone Lane 4.00pm Consumer Loyalty and Public Benefit Corporations – Kyle Watts, Silk Barista Collection, and Chef Rosalyn Darling 4.45pm Particle Size Consistency – MAHLKÖNIG 5.30pm Managing Small Businesses: A Panel – Variety Coffee Roasters, Little Skips, The Good Batch STAGE TWO 11.30am Cut the Waste! How to Reduce Waste and Increase Profits – Dane Atkinson, SumAll 12.15pm Looking Beyond Certifications to Help the Most Vulnerable in the Coffee Supply Chain – Jason Scherr, Think Coffee 1.00pm What Does Specialty Coffee Mean in China? – Eugene Lin, Seesaw 1.45pm The High Cost of Serving Low Quality Tea – Steve Schwartz, Art of Tea 3.15pm From Barista to Bartender: Coffee Cocktails 101 – Mr Black
Specialty Coffee in Brazil: Tackling Stereotypes – Carlos Carneiro, Coffee Unite Exploring the World’s Most Beloved Beans: Coffee and Chocolate – Avril Pendergast Fisher, Neuhaus Chocolate Sustainability at Scale: Building a Legacy That Matters – Matt Swenson, Chameleon Cold Brew
BREW BAR 12.00pm Rosslyn Coffee, London, UK 1.00pm Truth Coffee, Cape Town, South Africa 3.00pm Nobletree Coffee Roasters, NYC, USA 4.00pm Five Elephant Coffee Roasters, Berlin, Germany 5.00pm Black and White Coffee Roasters, North Carolina, USA
SATURDAY COFFEE MASTERS – NEW YORK 9.30am – 12.00pm | Round One Battles cont. 1.15pm – 6.00pm Quarter Final Battles 10.00am | 11.00am | 12.00pm Silk Latte Art with the Coffee Masters (L6) 10.30am | 11.30am | 12.30pm Hario x Coffee Masters: Freestyle Brew (V21) LATTE ART LIVE 9.45am Trend-Powered Latte with the Silk Barista Collection: Spring Fling 10.30am Latte Art Demonstration - Ockhyeon Byeon, Round K 11.15am Latte Art Demonstration - Espresso State of Mind 12.00pm Coaching Session - Dritan Alsela 1.00pm- Bluestone Lane Latte Art Throwdown 4.00pm with Compak and La Marzocco 4.15pm Latte Art Demonstration - Ujae Lee, Plant Shed 5.15pm Trend-Powered Latte with the Silk Barista Collection: London Fog 6.00pm Coaching Session - Stilianos Dimitriadis, Baristanewyork THE LAB STAGE ONE 10.00am Diversifying Competition in Coffee – T. Ben Fischer, Glitter Cat Barista 10.45am Advances and Detours at the Frontier of Quality Coffee - George Howell, George Howell Coffee 11.30am Up Your Hand-Brewing Game: The Syphon – Bodum 12.15pm Demystifying Coffee Freshness – Edward O’Hickey, Toby’s Estate 1.45pm From Barista to Coffee Shop Owner – Barista Dritan Alsela Continued on other side
F1
F2
F3
L36
PW1
PROJECT WATERFALL
COFFEE COCKTAIL BAR
L34
L36
PW1
L32B L30
L32A L29 L31
L62
L50
L52
L52
L50 L51 L51 L58
L57
L45
L56
L26
L30 L25
L31 L29
L61 L60 L62
L27
L24
L23
L29
L1
L2
L22 L26
L21 L25
THE SHOP
L1
INFO DESK
L1
L5
L20
L6 L19 L18
L16
L8
L15 L14
L4
L18
L14
L12
L11
L3 L4
L4
INFO DESK MAIN ENTRANCE
L5
L6
L8
L9
L11
MAIN MAIN ENTRANCE ENTRANCE
VIP VIP ENTRANCE ENTRANCE
L3 L4
TRUE TRUE ARTISANARTISAN CAFÉ CAFÉ
L20
L19
L16
L58
L57
L9 L13 L12
VIP COATENTRANCE CHECK
L3 L4
L27 L4
COAT CHECK
THE SHOP
L27
L22
TRUE ARTISAN CAFÉ L2 L2
L20 L26 L22 L24 L24
L18 L21
L55
L15
L13
L58L11
L57
L56
CHALO: L63 CHAMELEON COLD-BREW: L12 COFFEE OF GRACE: L52 COMANDANTE GRINDERS: L55 THE COMMONS CHELSEA: F2 THE CREATED CO: V17 CREPE SUZETTE: F1 DANNY MACAROONS: L56 DART CONTAINER CORPORATION: L48 DATERRA COFFEE: V16 DE’LONGHI: L28 DEVOCIÓN: L22 DONA CHAI: L53 EAST ONE COFFEE ROASTERS: L16 EBEL COFFEE: L61 ECOFFEE CUP: L62 ELMHURST MILKED: L58 EPOCH TIMES: V20
INFO DESK
COAT CHECK
THE SHOP
L16
L19 L25 L21 L23 L23
L62 L60 L61 L60 L61 L55 L55
THE L53 L12 L13 L53 COFFEE COFFEE COFFEE ARTL63 ART ART L63PROJECT L54 L54 L15 L14 L54 PROJECTPROJECT
HYDRATION HYDRATION THE L53 THE STATION STATION
LATTE ART LATTE ART LATTE ART LIVE LIVE LIVE
L28
L48
HYDRATION STATION
L63 L33 L34 L33
L36
L49L48
L49 L52
L50 L51 L47L46 L47
L46
L40 L45 L41 L44 L45L44 L44 L40L39L41 L42 L43 L42 L43 L42 L43 L56
ALLY COFFEE: V13 APES AND PEACOCKS COFFEE ROASTERS / UNDERLINE COFFEE: L1 ARMENIA COFFEE CORPORATION: L23 ART OF TEA: L33 AZUCA: V6 BATTENKILL VALLEY CREAMERY: V15 BEVBAG: V18 BIOHAZARD COFFEE: L3 BLUESTONE LANE: L26 BODUM: L29 BREVILLE: L32A BROOKLYN CRAFTED: L4 BROOKYLN ROASTING COMPANY: L30 BUBBLE LAB: L19 CAFFÈ DI ARTISAN LUXURY COFFEE: L24 CAFFLANO: V4 CALIFIA FARMS: L27
EXHIBITORS
Latte Art Live Music Stage Street Food Market Coffee Cocktail Bar The Coffee Art Project Project Waterfall
L47
L41 L39
L48 L49 PW1
L46
L40
PROJECT WATERFALL
Project Project WaterfallWaterfall
L30 L32B
L31 L32A
L34
FOOD FOOD L28 MARKET MARKET L28
Project Waterfall
L32B
L33
F1 STREET STREET
F2
F3
L32A
EXPERIENCES
STREET F1 FOOD MARKET
F2
F3
MUSIC STAGE
CENTRAL PARK CENTRAL CENTRAL PARK PARK
COFFEE COCKTAIL BAR
MUSIC STAGE
COFFEE COCKTAIL BAR
MUSIC STAGE
PROJECT WATERFALL
L39
L5
L6
L8
L9
V25 HYDRATION STATION
V24
V13 V12 V23
V22 V11 V14
V21
V20 V15 V10
V19 V9 V16
THE VILLAGE V18
V17
FAEMA: L32B FLAT BREW LTD.: V1 GIESEN COFFEE ROASTERS: L11 THE GOOD BATCH: L60 GOTHAM COFFEE ROASTERS: V25 HARIO: V21 ICECOLDNOW / REGALIA COFFEE: L47 JOE COFFEE COMPANY: L54 KAAWA: V9 KITU LIFE: L45 LA MARZOCCO: L20 LIST + BEISLER CORP: V10 LUCKY JACK COFFEE: L57 MATCHAFUL: L40 MINISTRY OF KAAPI: L41 MR BLACK: L34 NAECO: V12 NEUHAUS: L8
V25
V24
V23
V22
V21
V20
V19
V18
V17 V8
V8
BREW BREW BAR BAR
V14 V3 V11
V4
V5 V10 V15
V6 V9 V16 V6
V1
V2
V3
V4
V5
V6
V7
V8
STAGE STAGE 2 2
STAGE 2
ENTRANCE
THE LAB
The Lab Sensory Experience
EXPERIENCES
SMITH TEAMAKER: L46 SOMA: L49 STRONGHOLD TECHNOLOGY: L51 STUMPTOWN COFFEE ROASTERS: L18 SUMALL: V8 TEA HEE HEE: V11 TEA LEAF READINGS: V14 TEAPIGS: L25 TOBY’S ESTATE COFFEE: L21 TOSI HEALTH: V3 TRADE COFFEE CO.: L31 TRUTH COFFEE: V19 VARIETY COFFEE ROASTERS: L5 VITA COCO: L13
ENTRANCEENTRANCE
THE LABTHE LAB
SENSORY SENSORY SENSORY EXPERIENCEEXPERIENCE EXPERIENCE
THE LABTHE LAB
THE LAB
4TH FLOOR
NOBLETREE COFFEE: L15 OATLY: L14 ORGANICS BY RED BULL: V22 ORGANO: V2 OXO: L36 PATISSERIE VANESSA: L43 PRINT CUP USA: L42 PROJECT WATERFALL: PW1 PSYCHIC READINGS BY ANGELINA: V5 RAAKA CHOCOLATE: L39 RED THREAD GOOD: L50 SAIL AWAY COFFEE: V23 SANREMO: L9 SANS BAKERY: V7 SEESAW COFFEE: L44 SEY COFFEE: L2 SILK BARISTA COLLECTION: L6 SKINNY FAT COFFEE: V24
ENTRANCEENTRANCE HYDRATION HYDRATION STATION STATION
V1
V14 V11 V3 V13 V12 V2
V4
V15 V10 V5
V16 V9
V25 ENTRANCE
V24
V1
V23 V13 V12 V2
V22
V21
V20
V19
THE THE V7 V18 V7 VILLAGEVILLAGE
V17
BREW BAR
The Village COFFEE COFFEE COFFEE Coffee Masters - New York MASTERS MASTERS - MASTERS NEW YORK NEW YORK NEW YORK Brew Bar
EXPERIENCES
STAGE 1
2ND FLOOR
STAGE 1
1ST FLOOR
STAGE 1