Game Plan! Your Step-By-Step Guide to Using Today's Technology in Real Estate Dulles Area Assn. of REALTORS速 October 15, 2008
Presented By Allen F. Hainge, CRS Reston, VA http://Blog.CyberStars.net
Having A Plan For Using Today’s Technology
Insures that you meet the needs of today’s consumer
Insures that you build a successful, profitable business
Insures that you won’t be bothered by your business!
What If You Had This Complete Set of Tools‌.
‌.But Your Job Was To Restore This Old Car?
In other words, you would be using the wrong tools for the job, right? Most agents today are using the wrong tools for today’s job…because the consumer’s needs have changed!
Our Goal Should Be To Use Today’s Tools, Tools That Meet The Needs of Today’s Consumer!
The Allen F. Hainge CyberStars™: www.AFHSeminars.com
Step 1: Hire Your First Assistant
Your Assistant’s Primary Duties • • • •
Get you organized Keep you on track and on target Automatically prospect for you Automatically followup with prospects, buyers & sellers • Enable you to make money while getting a life!
Can You Afford To Hire An Assistant?
Would you pay $39.95 a month?
Step 2: Establish A 24/7 Marketing System That Reaches Today’s Consumer
Web Centric Marketing速
Telephone
Listing/Buyer Presentation
Print Materials
Why Do You Need A Web Site? Real Estate Is A Consumer Driven Industry.
Those Who Meet The Consumer’s Needs Make The Best Living! Use Of Internet To Buy/Sell 2002 = 41%
2003 = 71%
2004 = 74%
2005 = 77%
2006 = 80%
2007 = 84%
3 Options For Getting Your Own Site‌
5 Top Characteristics Of A MoneyMaking Site… • Pleasant Design, Easy To Navigate • Totally Consumer Oriented • An Effective Showcase For Each Listing
• At Least 8 “Contact Me For…” Links • Extensive Area/Neighborhood Information
Step 3: Gradually Acquire The Tools Necessary To Effectively Market To Today’s Consumer
Top Tech Tools For Today‌
Personal Web Site
R.E. Specific Database
Digital Camera
Digital Video Camera
Notebook/ Tablet PC
Smartphone
Top Tech Tools For Today‌
Agency Logic Power Sites
RealProSystems
Virtual Tours
Real Estate Blog
Rainmaker e-Central
Step 4: Acquire An Automatic Lead Generation & Followup System
www.RealProSystems.com (Code AFHS) • Main Web site • “Stealth” sites
• Podcast & blog • Automated “backend” followup system – Listing alerts – Home’s value • Multiple drip email – Dream home notification campaigns – Short sale • Email blast tool – FSBO • Monthly newsletter • Personalized branding • Pre-programmed • Personalized stationery showing feedback via email • Buyer/seller tips
www.Gooder.com (Code 588) • 1,800 pages of Web content • Personalized banner • 127+ response offers • 168+ targeted response forms • IDX link • Unlimited micro sites for niche marketing
• Automated “backend” followup system • 100+ automated action plans/campaigns • 800+ editable, ready-touse emails organized by target prospect • 2 monthly e-newsletters • Database synchronization with Top Producer
www.MyHomeManagementClub.com • • • • • •
Enroll members as a free service Minimum 3 contacts with members per month Consumer-oriented, interactive information Newsletter Downloadable flyers Videos
Step 5: Go To Web 2.0…Where Today’s Consumers Are
Web 1.0
Information
Web site
Automatic follow-up systems
Web 2.0: Building Communities!
Personal blog & podcast
YouTube, MySpace, Facebook
Social Networking Isn’t Just For Tipsy College Kids…
Agent Videos….
• Go to YouTube.com • Type “Nellis Group” in the search field • See how a top agent uses YouTube
Step 6: Hire A Virtual Assistant
A VA can do approximately 90% of the tasks you now do!
Finding A Good VA…
= Two Recommended VA’s: TheVirtualLink.com ConnectMe2It.com
How Can I Possibly Accomplish All This?
The elevator’s broken…take the steps! Can you spare 1 hour a day to build a business? Don’t be an email slave!
Hire a techie for the “tough stuff” Hire a VA & get a life!
Recognition Without Action Is Inertia!
www.AFHSeminars.com
http://Blog.Cyberstars.net