6 Steps To Using Today’s Technology to Dominate Your Market! Presented By Allen F. Hainge, CRS Founder & President, The CyberStars™ Allen@AFHSeminars.com http://Blog.CyberStars.net
Complete content for today’s Webinar + supplementary material can be found at http://tinyurl.com/5bhxdf
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If It's OK With You… No “techie talk”
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If It's OK With You… No “This is a wow….this is so cool…you gotta try this…it’ll just blow your prospects away!” stuff
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www.AFHSeminars.com
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Top Tech Tools For Today…
Personal Web Site
Virtual Tours
Notebook/Table t PC
Real Estate Blog
R.E. Specific Database
Agency Logic Power Sites
Smartphone
RealProSystems
Digital Camera
Rainmaker eCentral
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It’s Time To Take The Pledge
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If you had a magic wand, what technology would you really use to build your business?
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We Have Two Choices‌ Consider the benefits of having a qualified VA do it for you!
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Implementing Your VA Strategy‌. Research a number of VA sites on the Web
Ask successful agents which VA they use
Interview potential VAs What services do you offer?
What real estate programs do you use?
What are your fees?
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Implementing Your VA Strategy…. Ask to see the VA’s contract
Hire The VA….This Week!
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Your Strategy: Finding A V.A.
= TheVirtualLink.com ConnectMe2It.com
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Why Do You Need A Web Site? Real Estate Is A Consumer Driven Industry.
Those Who Meet The Consumer’s Needs Make The Best Living! Use Of Internet To Buy/Sell 2002 = 41%
2003 = 71%
2004 = 74%
2005 = 77%
2006 = 80%
2007 = 84%
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Real estate organization site • Cost = minimal or free • Key =
Real estate template site • Cost = $200 - $1,000 • Key =
Individually designed agent site • Cost = $2,500 - $5,000 • Key =
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6 Essential Elements Of A Successful Site • Pleasant Design, Easy To Navigate • Totally Consumer Oriented • An Effective Showcase For Each Listing • At Least 8 “Contact Me For…” Links • Extensive Area/Neighborhood Information
• Link To Your Blog http://Blog.CyberStars.net
Listings: What Works?
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7 Tips For Effective Listing Treatment….
Thumbnail Photos On Listing Inventory Page
Each Listing Should Have Multiple Photos And/Or A Virtual Tour
In-Depth Property Descriptions Based On “Dominant Buying Motives”
School & Map Links For Every Listing
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7 Tips For Effective Listing Treatment‌.
Neighborhood Information Packet, Either Offer or Download
Downloadable Flyer For Each Listing
Email Links By Every Listing
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7 Tips For Effective Listing Treatment…. CyberStar™ Anthony Marguleas Amalfi Estates, Pacific Palisades, CA AM@LAEstateHomes.com
www.AgencyLogic.com 888-201-5160 x 204
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Promotion Using R.E. Magazines‌.
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Promotion Using R.E. Magazines‌.
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Promotion Using R.E. Magazines‌.
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Promotion Using R.E. Magazines‌.
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Promotion Using R.E. Magazines‌.
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Promotion Using R.E. Magazines‌.
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Implementing Your Web Site Strategy‌ Make the decision that a good, deep, consumer-oriented Web site is important to your success.
Research effective agent sites (www.AFHSeminars.com). Note site designers you like.
Decide on which type of site you want, based on budget & your desire to succeed
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Implementing Your Web Site Strategy‌ Purchase a site!
Spend one hour, five days a week, working on your site
Continually research other agentâ€&#x;s sites (local & national) for ideas
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Using The Best of Both Worlds Means Success!
New Tools
Old Tools
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9 Top Tech Tools For Today‌
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Implementing Your Tech Tool Strategy‌ Decide that, properly chosen, learned & used, todayâ€&#x;s tech tools can help you accomplish your goals
Choose one tech tool: purchase it Devote time to the learning curve, if any Work that tool into your day-to-day operations
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How Can I Possibly Integrate All This Into My Business?
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Tool #8: What Can It Do For Me?
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Dash GPS: Money-Making Strategy Step #1: Buy a Dash GPS..or two Step #2: Loan to buying prospects for their tour; let them take themselves on the tour Step #3: Call Dash’s special number, “push” property addresses to the unit by giving address
Result? One sale + 13-15 hours saved! http://Blog.CyberStars.net
Self-Interest Hype Or Money In Your Pocket? CyberStar™ Sven Andersen RE/MAX Leading Edge The Andersen Team Winchester, MA www.TheAndersenTeam.com
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Sven’s Use Of One Tech Tool‌ Bought Dash, loaned to prospects Pushed addresses to Dash before & during tour Buyers looked at 26 homes, wanted to see inside of 8. Sven showed them the 8 homes: sold them 1 Estimates time showing cut from 13 to 4 hours!
Cost = $299.99 at www.Dash.net
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Why This Works‌.
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But Web 2.0 Is Just For Tipsy College Kids, Right?
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Web 1.0
Web 2.0 Market Domination
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Web 1.0 • Web site • Web site promotion • Automatic followup
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Web 2.0 • Building communities • Pod cast & blog • YouTube (video marketing) • Facebook, MySpace (social networking)
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Do 60 Million People Know You’re There?
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CyberStar™ Sam Miller, CRS RE/MAX Stars Realty Mt. Vernon, OH www.SamMiller.com “YouTube has been good for me, and I can track more than 15 home sales directly from YouTube and other online videos since I started using it. The easiest videos to track are "Talking Head" videos that have very specific topics. My two BUYING A HOME videos have been my biggest and best videos because people actually mention „I saw your Home Buying Video‟ when they call or e-mail us.‟” http://Blog.CyberStars.net
Free Marketing Using You Tube… Video tours of listings
Area/neighborhood tours
Social events
Video tours for outof-area buyers
BPO’s
Videos for your local blog
Listing presentation
Buyer counseling session
Your Ideas?
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Taking Advantage of Web 2.0 CyberStar™ James Nellis, CRS RE/MAX Allegiance Northern Virginia YouTube Marketing Video
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Implementing Your YouTube Strategy‌ Spend time viewing real estate videos on YouTube Get a Flip Mino digital video camera & tripod Practice (hint: pan slowly!) Research videos on how to YouTube at ExpertVillage.com (free) Create your first YouTube video
Move on to other videos: short sales, choosing an agent, your listing presentation, senior information, etc. http://Blog.CyberStars.net
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Recommended Tools‌
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Now That You Know What You Can Do… Will You Do It? http://Blog.CyberStars.net
“Procrastination is the art of keeping up with yesterday.” Don Marquis
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Recognition Without Action Is Inertia‌
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Thanks For Attending! Allen F. Hainge, CRS http://Blog.CyberStars.net
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