PORTFOLIO 2018 by Allen John Guanzon

ALLEN JOHN GUANZON

Graphic Designer | Illustrator | Aspiring Architect

PORTFOLIO

Hi! I’m Allen! I’m a BS Architecture graduate from the University of the Philippines Diliman. I’m a graphic designer, illustrator and an aspiring architect. I dream to have a holistic career in designing visual identities, publications and experiential spaces. My stay in the university exposed me to various outlets for my creative and design skills, which helped me discover and refine my process and style. Here’s a collection of some of my works, done throughout my stay in the university. These works range from graphic design to architectural design. Hope you like it.

ALLEN JOHN T. GUANZON

A: 0243 Purok 3, Plazang Luma, Arayat, Pampanga M: +63908 473 9310 | +63966 169 4636 E: hello.allenguanzon@gmail.com

AREAS OF EXPERTISE Graphic Design, Lay-outing & Illustration

KEY SKILLS

• • • • • • •

Architectural Design & Visualization

Research, Communication & Presentation

Event Planning & Organizing

Proficiency in Adobe Illustrator, InDesign and Photoshop Proficiency in AutoCAD and Sketchup Proficiency in Microsoft Office Word and Powerpoint Outstanding Manual and Digital Illustration and Typography Excellent model-making and production skills Outstanding Research, Communication and Presentation skills Experience in Event Planning and Organizing

WORK EXPERIENCE 2017-present

Freelance Graphic Designer and Illustrator

2017-present

Project-based Graphic Artist/Researcher, DANRIO Enterprise

• Create branding and visual identities for start-up businesses • Make illustrations and vector graphics for clients • Design logos for small businesses/organizations

• Provide illustrations and layout a book entitled “Uncovering Addiction: What You Should Know About Drugs” • Re-layout and provide additional illustrations and content the book “Maging Disaster Proof” for its 3rd Edition • Create presentation materials and proposals and assist the publisher in client meetings • Provide custom cover designs and layout per specific client LGUs for the book entitled “Maging Disaster Ready: Kahandaan ay Kaligtasan”

EDUCATIONAL BACKGROUND 2012-2018

University of the Philippines-Diliman Bachelor of Science in Architecture Curriculum Highlights: Architectural Communication, Building Science Technology, Architectural Design, History, Theory and Criticism, Urban Design and Planning, Professional Practice Electives: Art Studies, Anthropology, Elementary Spanish General Weighted Average: 1.562

2011-2012

University of the Philippines-Diliman Bachelor of Arts in Journalism (Shifted out, June 2012)

2007-2011

Olongapo City National High School Special Science Curriculum Graduated with Honors and Special Awards

Contents

Campaigns & Creative Direction Haraya 2016: Annual Exposition of the UP College of Architecture Alliance of Concerned Dormitories Dormers Cup 2017

Ligayakal: Yakal Residence Hall Sports Festival 2017

Better Cities, Better Lives: A Talk on Sustainable Cities

02 03

Layout & Graphics Kahandaan ay Kaligtasan: Maging Disaster Ready Uncovering Addiction: What You Should Know About Drugs

17 21

Branding & Visual Identity Abdul: Kebab and Curry Las Piñas-Parañaque Critical Habitat and Ecotoursim Area (LPPCHEA) Drip Coffee Shop LIBrowse

27 31 32 33

Architectural Design LUSONG: Sitio Han-Ayan School for Agriculture and Community Development DOST-PAGASA National Climatological & Weather Center Olongapo-Subic Bay Urban Link: Revitalizing the City-Freeport Connection

37 41 43

Portfolio | Allen John Guanzon

Campaigns Campaigns & & Creative Creative Direction Direction

Campaigns and Creative Direction

Haraya 2016

An Annual Exposition of the UP College of Architecture Year: 2016 | Collaborator: Alanis Avenilla As Creatives Co-Head of Haraya 2016 – the annual exposition of the UP College of Architecture (UPCA), Alanis Avenilla and I decided to take a direction that is quite different but is of the same “feel” of creative direction of Haraya celebrations of past years. The 2D and 3D flat design which was used in recent Haraya iterations were used as an inspiration for the design. We also wanted to showcase something that has never been done before. This led us to the use of sketch models as the main focal point of the design. The sketch model showcases three materials; balsa wood, sintra board and acrylic which stand for a few meaning: three eagles of the UPCA icon: faculty, staff and students; three distinct building materials: wood, concrete and glass; and three periods of architecture: past, present and future.

Design for the UP Academic Oval Tarpaulins

Portfolio | Allen John Guanzon

All the campaign materials highlighted a unique sketch model painstakingly done by our team. Aside from this, each event was assigned colors derived from the four main colors of the Haraya logo â&#x20AC;&#x201C; yellow, green, cyan and magenta. The colors were toned down and reflect the material design-style colors popularized by Google. Added with very simple typography, the resulting series of campaign materials was a coherent and eye-catching.

Event Posters Portfolio | Allen John Guanzon

The models were made to become focal point and the over-all creative direction of Haraya 2016. The use of simple volumes and entourage gave the models interest without being too distracting. While I conceptualized and led the creation of the models, Alanis took and processed the photos and assigned background colors.

Online publicity was also maximized. At the planning stage of the project, Alanis and I highly prioritized the online campaign for the event. This means attracting activities in the Haraya original through original and visually-interesting posts. Video teasers and creative use of photo album previews were used. In the end, the page gained an additional 1000+ likes and the page activity soared. An example of a facebook page post taking advantage of the four-window album preview.

Portfolio | Allen John Guanzon

Haraya Facebook Page

Campaigns and Creative Direction

LigaYakal 2016

Yakal Residence Hall Sports Festival 2016 In line with Yakal Residence Hall’s semestral theme of “Barangay Yakal,” Yakal House Council decided to push for a Liga-themed Sportfest, hence the name “LigaYakal.” As the creative director for the event, I crafted the logo, conceptualized the over-all creative direction ad produced all the necessary campaign materials. The logo design was fun, youthful and active and intentionally designed not to follow typical sports-themed publicity materials. This was also the case for the over-all creative direction. The design was colorful, vibrant and fluid, bearing minimal semblance to typical sports related events. Furthermore, the design was influenced by the 2016 Rio Summer Olympics.

Sample event publicity post for the Facebook Page

Portfolio | Allen John Guanzon

Part of the campaign was to design two sets of icons. First was the team emblems and second was the sports iconography. Since we didn’t want to give animal mascots for each team (typical of any sports event), the concept for the emblems was simple: give an emblem for each “Purok” using only each of their assigned numbers – Purok Uno is Team One, Purok Dos is Team Two and so on. This led me to the design of fluid “stick figures” which body movements form the teams’ numbers. The design for the event icons likewise follow this concept.

Campaigns and Creative Direction

Dormers Cup 2017

The Alliance of Concerned Dormitories Sportsfest 2017 It’s typical for inter-dormitory wide events inside the University to have unflattering publicity campaigns. I wanted to change that with this project. As the Vice Chairperson for External Affairs of the Alliance of Concerned Dormitories (ACD), I took the helm of Publicity Head for the annual Dormers Cup, a sportsfest of all university-managed residence halls. I wanted the direction for this campaign to have the same approach as LigaYakal – a design that’s atypical of sporting events.

This project marked the first time I tried digital illustration using a Wacom Intuos tablet, and for me, the result was satisfying. While monochromatic and flat, the illustrations and typography have the elements of movement and texture, making it eye-catching, both in print (official tarpaulin design, topmost) and online.

Portfolio | Allen John Guanzon

Inspired by the recent branding and visual identity design of Dan Matutina for the UP Fighting Maroons, I conceptualized a design that is simple yet dynamic and striking. The highlights for the design were the texturized illustration and the typography.

Campaigns and Creative Direction

Better Cities, Better Lives 2030 YFPH, Inc.s’ Talk on Sustainable Cities

As the SDG 11: Sustainable Cities and Communities Ambassador of the 2030 Youth Force in the Philippines Inc (2030 YFPH), I spearheaded the event “Better Cities, Better Lives: A Talk on Sustainable Cities.” With the help of the 2030 YFPH working team this involved planning, reaching prospect speakers, and organizing the event proper. Aside from these, I also designed and produced all the event publicity materials for the event. The direction for the design is to focus on and emphasize the message. This led to a very simple design with minimal graphic elements, emphasizing the title. An interesting gradient palette was used alluding to a “clean, green and sustainable city.” Combined with an overlay of road network map of Quezon City, the finished product was given texture and graphical uniqueness.

Portfolio | Allen John Guanzon

The series of event campaign kicked off with a statement post on the celebration of the World Cities Day 2017. The design for this Facebook page post acted as some sort of an event teaser, directing the look of campaign materials that followed. Again, the same direction for the design was followed â&#x20AC;&#x201C; emphasizing on the message with very minimal design elements.

Portfolio | Allen John Guanzon

I believe that the key to a good event campaign is cohesion. This was why the design direction was also implemented in all event-related materials. These included name tags for the volunteers, certificates for the speakers, event primer and so on. This was also the same for the online campaign materials â&#x20AC;&#x201C; from daily event updates and the post-event publicity.

Portfolio | Allen John Guanzon

Layout Layout & & Graphics Graphics

LAYOUT & GRAPHICS

Kahandaan ay Kaligtasan: Maging Disaster-Ready! A Manual on Disaster Preparedness

Last year, I was commissioned to remaster a disaster-preparedness manual entitles â&#x20AC;&#x153;Disaster Proof Tayoâ&#x20AC;? for its third edition. The client, DanRio Enterprise asked me to improve on the existing layout and to add timely contents. These involved the redesign of the cover, adjustment of each page layouts, creating necessary illustrations, researching pertinent information and writing pages of additional contents. As requested by the client, most of the illustrations from the past edition were retained.

Portfolio | Allen John Guanzon

Part of the assignment was to create additional content. This required both additional writeups and illustrations. For the content, I tried to include all pertinent information without sacrificing the layout. For the illustrations, on the other hand, the style used in the previous editions were implemented to retain the over-all design of the book.

Improved Character Design

Portfolio | Allen John Guanzon

Old Character Design

To give new life to the book for its remastered edition, all pages were relay-outed to improve legibility and design. This involved using new open-source typeface for the headings and texts and the reordering of the page contents. Also, the redesign called for the improvement of the design of the bookâ&#x20AC;&#x2122;s main character.

Portfolio | Allen John Guanzon

Custom Cover Designs

As part of my continuing involvement with the Disaster-Ready book series, I was commissioned by the clients to make custom cover designs for prospect LGU (local government unit) clients. This involved creating cartoon illustrations of key political figure of the locality, and adding design elements that reflect the LGUs own visual identity.

LAYOUT & GRAPHICS

Uncovering Addiction:

What You Need to Know About Drugs A Book on Drug Addiction for Young Readers

I was tapped by veteran psychologist Cristina Rosello to design and illustrate for the book she had written for DanRio Enterprise. The book, entitled â&#x20AC;&#x153;Uncovering Addiction: What You Should Know About Drugs,â&#x20AC;? is book about Drug Addiction geared towards young readership especially in elementary and high school. Instead of instilling further fear and taboo on the issue of drug addiction, Ms. Rosello aimed to encourage the readers to be equipped with the basic knowledge on drugs and their effects to the individual, families, communities and the nation.

Portfolio | Allen John Guanzon

This approach for the book guided the over-all design I implemented in the book. I designed visually-appealing and vibrant illustrations for the pages and the cover to attract readers. In lay-outing the pages, I needed to make a compromise between the lengthy text and the illustrations. Therefore, the graphical illustrations included were made to assist the readers in understanding the text. A bright palette and highly legible open-source typeface were used as well.

Portfolio | Allen John Guanzon

Aside from designing the book, I was tasked by the publisher to create additional material related to the book such as the layout design for a teacherâ&#x20AC;&#x2122;s guide and a presentation material for interested clients. Other materials will be produced following this design direction such as a shortened Filipino version and educational posters.

Portfolio | Allen John Guanzon

Branding Branding & & Visual Visual Identity Identity

BRANDING & VISUAL IDENTITY

ABDUL: KEBAB & CURRY Project Year: 2018

Abdul: Kebab & Curry, “Abdul” for short, is a food concept that serves as a playground for Middle Eastern and Indian flavors, and aims to be a household name for Persian-Indian fast casual dining. Abdul shall offer Middle Eastern and Indian classic dishes that are traditionally cooked and “tweaked” to have a distinct taste with modern sensibility. Abdul shall start off as a “kanto” style food stall and then eventually grow to a stand-alone operation.

LOGO DESIGN The logo design for the new Abdul brand is a play on the old logo of Abdul The Cool. By going with an actual “Abdul” character as an icon, the brand stays true to its hip and fun roots while taking into consideration clarity and familiarity. The new Abdul logo is funky yet sleek packaged in only clean lines and simple curves. The minimal design and subtle details establish an over-all look that is not too intimidating, but not too shabby - perfect for the modern “kanto”-style vibe.

Old logo of Abdul The Cool

Logo Schemes

Portfolio | Allen John Guanzon

I also designed a series of food icons highlighting the special items on Abdul’s menu. I veered away from the geometric line icons typical of contemporary branding style; instead I drew the items to give it a natural, comical and “kantostyle” look. These icons guided the design of the stall mural and will be used as patterns for future packaging materials.

Portfolio | Allen John Guanzon

I was also tasked to lead the design for the brandâ&#x20AC;&#x2122;s facebook page. The online materials made use of the special hand-written type and the menu item icons. The finished materials were clean and simple yet youthful and funky, much like the over-all branding.

Business Card Design

During the conceptualization of the brand identity, the client and I agreed on incorporating a streetstyle mural to the stall design. This led to our collaboration with street artist Auggie Fontanilla who designed and created a mural that very much became the focal point of the stall. I later digitized his design and incorporated it to the design of the menu cards.

Artist Auggie Fontanilla working on the stall mural

Portfolio | Allen John Guanzon

To complete the brand package, I designed the staff uniform for Abdul as well. This three-piece set included a cap, a ringer shirt and an apron. The color scheme was a simple monochromatic red over white which fitted perfectly to the stallâ&#x20AC;&#x2122;s design. Incorporated in the uniform was the brand elements such as the logo, wordmark and food icons. The set was coherent to the over-all direction of simplicity with a case of youthful funkiness.

BRANDING & VISUAL IDENTITY

LAS PIÑAS-PARAÑAQUE CRITICAL HABITAT AND ECOTOURISM AREA

Project Year: 2017

The concept for logo design proposal for the Las PiñasParañaque Critical Habitat and Ecotourism Area is “Experiencing LPPCHEA.” Using the studies done on the Ramsar site, the mission of LPPCHEA and the architecture of the proposed Wetland Center Complex, the logo was designed to be classic yet fresh and vibrant. It holds the professional semblance with the DENR’s logo while having a youthful look typical of contemporary logo designs. I aimed for the logo to establish familiarity of LPPCHEA and what it offers, and to highlight the endemic Philippine Duck that found its home in the area.

LOGO ELEMENTS Several graphic elements were included. Several points of interest in LPPCHEA such as the mangroves and the marsh were included in the logo. The architecture of the Wetland Center Wave was symbolized with a V-shaped grass. An image of a hand was incorporated to signify “participation” and “experience.” Interlinking all these elements create a silhouette of the Philippine Duck.

WINNER, 3RD PLACE First Logo Scheme

LPPCHEA Logo Design Contest (2017)

Project Year: 2018

I was commissioned to design a simple brand study for Drip Coffee Shop, a soon-to-open coffee shop in Makati. When I entered the scene, the client already has some brand collaterals done – shop signage, shop design, etc. This set great limitations for the design. Through a close relation with the client, I was able to make a compromise between what was already given with what I think would be great for the brand. The resulting design was a simple take on “artisan” style branding, yet youthful and fun.

BRANDING & VISUAL IDENTITY

DRIP COFFEE SHOP

The brief called for the design of a logo, menu boards, packaging and promo cards. With this, I designed an icon set which featured all the menu items of the shop and directed the over-all look of the brand. A two-colored palette was used composed of dark gray and grayish blue. A simple combination of serif and san serif typefaces were used to complement the contemporary simplicity of the brand.

BRANDING & VISUAL IDENTITY

LIBROWSE: THE ILIB SYSTEM APP

Project Year: 2018

LiBrowse

The design for the app was simple and streamlines to help usability and legibility. The visual identity for the app was derived from the existing visuals of the UP Main Library to improve user familiarity. The landing page of the app showed the app’s 4 basic functions: as an OPAC search engine, as an e-library account, as an informational resource and as a helpdesk for any library needs. A logo for the app was also created, the design of which was derived from UP Main Lib’s logo as well.

Librowse is a “conceptual” supplement app to the current iLib system, the app collates every essential data about the UP Diliman Library System. Developed as a free mobile extension of the iLib system. The app enables users to not only search for materials through the integrated OPAC system but the users can also search for available library services as well as information on specific libraries within the UP Diliman campus. Through the integrated system, the users are able to easily get information regarding the UP Diliman library networks in a one-stop app without having to search for separate websites for information on the existing library services.

Portfolio | Allen John Guanzon

Aside from the app design, I was tasked to design a publicity poster to advertise the launch of the app. This conceptual poster would be posted in UP bulletin boards, websites and social media sites.

Portfolio | Allen John Guanzon

Architectural Architectural Design Design

ARCHITECTURAL DESIGN

Aerial View of the Community Amphitheater

LUSONG

Sitio Han-ayan School for Agriculture and Community Development Project Year: 2017 Lusong, which is a Manobo term for â&#x20AC;&#x153;cooperative work,â&#x20AC;? was a project that aimed to respond to the call for urgent community rehabilitation once the militia vacated Sitio Han-Ayan and once the Lumad go back to their community through integrating the ALCADEV compound to the fabric of the community itself. It should also answer the need for rehabilitative spaces post-trauma. Furthermore, the project aimed to reestablish the role of education, in this case non-formal and community-based, in responding to the growing needs of the community by providing spaces for interaction, learning and cooperation. The complex included a main school building, community spaces, community workshop and a dormitory.

Portfolio | Allen John Guanzon

Ground Floor Plan of the Main Building

Community Production Hall

Portfolio | Allen John Guanzon

Dormitory Hall

Elevations

Sections

Section thru A

Section thru B

Flexible Class Halls

Individual Classroom

Portfolio | Allen John Guanzon

Community Hall

ARCHITECTURAL DESIGN

Aerial View of the Center

DOST-PAGASA NATIONAL CLIMATOLOGICAL AND WEATHER CENTER Project Year: 2015

DOST-PAGASA National Climatological and Weather Center was a holistic plan to synergize 4 key facilities into one collaborative structure hence improving the quality if meteorology research and education, as well as encouraging public participation and appreciation to science.

Weather Museum & Planetarium

These key facilities were as follows: the DOST-PAGASA National Headquarters which would house the National Weather Station; National Meteorology Institute, DOST-PAGASA Research Incubator, a shared research facility and lastly; the DOSTPAGASA Weather Museum and Planetarium which would be the focal point of science appreciation in Quezon City.

Education Block

Weather Science

Research

Library

Incubator

Portfolio | Allen John Guanzon

Site Development Plan for the Weather Complex

ARCHITECTURAL DESIGN

Isometric Aerial from Olongapo CBD

OLONGAPO-SUBIC URBAN LINK

BAY

Revitalizing the City-Freeport Connection Project Year: 2018 This Comprehensive Design Project explores the urban cultural landscape of Olongapo City and Subic Bay Freeport Zone, a former American Naval Base turned freeport, as a product of their unique and shared historical context, starting from the Spanish Navy Era up to the present. Through the analysis of the sitesâ&#x20AC;&#x2122; people, places, and traditions, issues of identity, movement and development arose â&#x20AC;&#x201C; issues which revolve around the remnants of the past, needs of the present and direction towards the future.

Isometric Aerial from Freeport CBD

PROJECT AGENDA The analysis of the context and the identification of its issues led to establishing the proposal’s 3-point agenda, namely Past, Present, and Future. The three agenda aims to generalize several project objectives under the premise of the site’s shared history and hopefully, shared growth in the future. Past involves emphasizing contextual elements through design and highlighting the remnants of the sites’ colorful history. Present deals into addressing several issues of the present context like economy but more importantly movement. Future delves further into establishing a shared city-freeport urban district scheme, under a theme of heritage-urban lifestyle, that is deemed beneficial to the growth of both sites as autonomous bodies.

Conceptual Revitalization Plan

DESIGN PROBLEM How can the design forward the creation of an integrated city-freeport development in the future which addresses some of the pressing needs of the present population, while highlighting the storied relationship of Olongapo City and Subic Bay Freeport Zone in the past?

As an intervention in the macro level, a conceptual revitalization plan is proposed. The main feature of the plan is to connect the two main axis of the Olongapo CBD Triangle - Magsaysay Avenue and Rizal Avenue; to the SBFZ CBD’s Aguinaldo Street, Dewey Avenue and Manila Avenue to create the CityFreeport Triangle Link, a new urban core shared by the city and freeport.

New Growth Nodes New City-Freeport Core

Creation of the CityFreeport Triangle Link

Rehabilitation and redevelopment of existing structures

Introduction of new developments and key infrastructures

Improvement of movement flow

Redevelopment of the drainage channel

SITE FOR INTERVENTION

Portfolio | Allen John Guanzon

REVITALIZATION PLAN KEY POINTS

Portfolio | Allen John Guanzon

Isometric Aerial from Olongapo CBD

Isometric Aerial from Olongapo CBD The micro-intervention is a reimagining of the Magsaysay Bridge as an urban park and the Freeport Main Gate lot as a mixed-use urban facility which would act as a both a transition and a linkage between the city and the freeport. In creating the architecture, aspects of context, scale, movement, and transition were considered. The product was a structure that fosters movement to and from the site, and a building that has a character derived from the unique built enviornment inside the freeport and along Magsaysay Drive.

Portfolio | Allen John Guanzon

ELEVATIONS

Portfolio | Allen John Guanzon