We are Allerdale, we are Rugby League
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6 Community & Inclusivity
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Our vision
Allerdale leisure centre usage 2016-17
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5 Better facilities for all
8 Event experience
9 On and off the pitch
10 Boosting business
11 An important legacy
12 The wider area
13 The Rugby League World Cup
It’s in our DNA
A powerful consortia
Allerdale
We are Allerdale
We are Rugby League
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1 We are Allerdale, we are Rugby League.
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Our vision
We are Rugby League On 19 April 1952, Workington Town captain Gus Risman lifted the Rugby League Challenge Trophy at Wembley in front of 72,000 fans. This was a remarkable achievement for a team formed just 12 years earlier. Since then there have been other memorable occasions that are embedded in the consciousness of West Cumbrians and their passion for Rugby League remains. But we are looking to the future. We’re tapping into the community’s love and enthusiasm for Rugby League. And we want to engage and inspire the next generation with lasting memories and superb facilities. This is at the heart of our Rugby League World Cup England 2021 bid.
Alan Smith Leader of Allerdale Borough Council
Gary Mounsey Chairman Workington Town RLFC
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2 We are Allerdale, we are Rugby League.
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Allerdale
We are
We’re famous for
An area of sporting excellence which
Notorious Cumbrian Rugby
Inspiring cultural icons – from William
There has never been a better time
attracts competitors and spectators
League forwards and iconic sporting
Wordsworth to LS Lowry.
to live, work, visit, innovate and
from around the world.
images – such as defeating the Kiwis
A hub of international expertise energy, innovation, technology, engineering, manufacturing and science. A world-class tourist destination
and the gruelling Tour of Britain cycle stage up Honister.
A location ripe for development – from the biggest of brownfield sites, to urban and rural business parks.
invest in Allerdale. Being at the centre of time – those eponymous BBC ‘pips’ are broadcast here.
Creating the Bessemer process which revolutionised mass steel production worldwide.
mixing culture, sport, adventure and natural beauty.
Today
Our seafaring expertise – from
Part of the fastest growing economy in England – ahead of the rest of the UK in recent years.
And if you want to see a different ball
And with a new airport in Carlisle,
game… join the thousands who do battle
the area can only grow further.
in the annual Uppies and Downies. It’s a Workington institution.
A commitment to health and wellbeing, to transforming sport in
Fletcher Christian and the Mutiny on
Allerdale with strong support for
the Bounty, to Thomas Ismay, owner
sporting events.
of the White Star Line. Being the birthplace of John Dalton and nuclear science.
Top of the range sports facilities and a commitment to breaking down barriers to make them accessible to all. Where the Great Outdoors is King.
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3 We are Allerdale, we are Rugby League.
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A powerful consortia
Wide-ranging support Our bid will be a consortium effort that brings together a wide range of partners. The consortium, led by Allerdale Borough Council and Workington Town, will be finalised over the coming months as discussions progress with international businesses, institutions and other relevant bodies to secure a long lasting legacy for Cumbria. The bid will demonstrate wide ranging support and confirm that the financial resources required of a host are in place.
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4 We are Allerdale, we are Rugby League.
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It’s in our DNA
At the heart of community Rugby League is at the heart of community life in Allerdale. It’s a generational thing: from grandparents, to parents, to kids, the love of the sport is passed down the ages. The memories lasting forever. With professional clubs, Workington Town in Allerdale and Whitehaven in neighbouring Copeland, and scores of local clubs, the sport is in good health with great scope to grow its reach and participation levels. That’s why we’re bidding.
Rugby League in our area
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CLUBS IN CUMBRIA
16 CLUBS IN WEST CUMBRIA
MEN’S TEAMS IN WEST CUMBRIA (6 IN ALLERDALE)
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CUMBRIAN CLUBS IN NATIONAL CONFERENCE LEAGUE
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TEAMS
WATH BROW, KELLS & EGREMONT IN THE PREMIER DIVISION
CLUBS IN CUMBRIA HAVE RUGBY LEAGUE ACTIVITY FROM AGE:
6-16
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5 We are Allerdale, we are Rugby League.
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Better facilities for all
Fit for a world cup We want fans to have the very best pre- and post-match experience at the 2021 Rugby League World Cup. And we want a lasting and sustainable legacy for all to enjoy. That’s why new and improved community facilities are at the heart of our plans. Our new leisure centre in Workington has set the bar high for quality sporting facilities. It’s been responsible for more people getting into sport, especially hard to reach groups. We want to build on this. Our bid includes the ambition to build new facilities that will be an attraction themselves and will drive ticket sales for the competition. And leave a lasting legacy for the sport and the area.
le Allerda ue e r a e ag W ugby Le R e r a e W
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6 We are Allerdale, we are Rugby League.
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Community & Inclusivity
Taking part We’re committed to sporting
The leisure centre in Workington
excellence for all. With a mix of
was also built with inclusivity and
capital and revenue investments, we
accessibility in mind. Facilities
are helping Allerdale residents lead
include a much-needed ‘Changing
healthier and active lives and in doing
Places’ toilet, a hoist and easy to use
so, reducing health inequalities.
steps to help disabled people access the swimming pool more easily, a
Our £11 million award winning
moveable pool floor and braille on
Workington Leisure Centre which
signage across the centre.
opened in 2016, complements centres in Keswick and Cockermouth and The
The feedback we’ve received
Wave in Maryport.
regarding these facilities has been fantastic, and we have seen a
The number of people taking part in
significant increase in the number
sport has increased as a result.
of disabled groups using the centre
And it’s great to see more women,
for activities.
children and elderly people joining in.
And we’re committed to do more.
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7 We are Allerdale, we are Rugby League.
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Statistics on usage of Allerdale leisure centres in 2017, compared with the previous year
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%
SENIOR PARTICIPATION INCREASE IN SENIOR PARTICIPATION | 46%
5% FEMALE PARTICIPATION
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INCREASE IN FEMALE PARTICIPATION | 5%
%
INCREASE IN JUNIOR PARTICIPATION | 5%
Workington was the top UK GLL centre for customer satisfaction and loyalty
UK’S TOP GLL FOR CUSTOMER SATISFACTION AND LOYALTY
OVERALL USAGE 26%
50% INCREASE IN OVERALL USAGE | 26%
INCREASE IN CONCESSIONARY PARTICIPATION | 50%
10% MEMBERSHIPS ACROSS ALLERDALE CENTRES INCREASE IN MEMBERSHIPS ACROSS ALLERDALE CENTRES | 10%
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8 We are Allerdale, we are Rugby League.
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Our experience of hosting major events goes back a long way. Over 14,000 fans watched Italy, Tonga and Scotland play in the Rugby League World Cup in 2013.
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Event experience
Sporting excellence Cumberland Rugby League
Today, Workington offers a unique
famously beat the first ever
destination experience. Fans will not
touring New Zealand side 21 - 9
only be able to enjoy the competition,
on a momentous day in January
but also discover the borough’s
1908 in Workington. It was over a
world-beating attractions. Couple
hundred years before the Kiwis felt
this with our great accommodation,
they could return, this time versus
and fans will not want to leave.
Scotland during the Four Nations Tournament in 2016. And this was after the Rugby League World Cup had visited Workington in 2013. Combining this with the Tour of Britain cycling race, where thousands watched the riders suffer 20% gradients in the rain, the award-winning Lakesman Triathlon attracting 400 competitors to the area, and world rally champions M-Sport based in Dovenby – you can see why we really are the home of sporting excellence.
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9 We are Allerdale, we are Rugby League.
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On and off the pitch
Stunning performances During the 2013 Rugby League World Cup our cultural programme brought Workington alive. To mark the Italy match, we saw the award-winning OperaUpClose company bring their production of Puccini’s La Bohème from London to a sell-out audience at the town’s Carnegie Theatre – proving that new audiences could be attracted to Rugby League and cultural events. The programme also included the creation of a new community choir that entertained spectators at the World Cup. And the march to the match, a visually stunning public performance by Compagnie des Quidam of Herbert’s Dream set against a backdrop of burning torches carried by fans, was an unforgettable experience.
We will be even more ambitious for 2021.
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10 We are Allerdale, we are Rugby League.
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£650,000
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BOOST FOR THE TOWN FROM THE 2 GAMES IN 2013.
Boosting business
Investment in local facilities The investment in facilities, and
The next Rugby League World Cup
the boost for local businesses, had a
will look to be even better. Bringing
lasting impact on the area when the
more people and greater investment
Rugby League World Cup last visited
into our area which will leave a
Workington in 2013.
lasting legacy for all.
The games brought some £650,000 into the local economy – boosting trade. But it also gave Workington a buzz – with 80% of tickets being bought by the local population, keen to see Rugby League’s great players in action and joining the activities off the pitch.
80 £650,000 BOOST FOR THE TOWN
%
OF TICKETS BOUGHT BY LOCAL PEOPLE
80% OF TICKETS BOUGHT BY LOCAL PEOPLE
OVER
14,000 OVER 14,000 SPECTATORS IN 2013
INTERNATIONAL AUDIENCE FOCUSED ON THE TOWN AND AREA’S ATTRACTIONS
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11 We are Allerdale, we are Rugby League.
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An important legacy
Inspiring local residents As in 2013, hosting the 2021 Rugby League World Cup will inspire our local residents to take up sport – boosting our plans to improve their health and wellbeing. We work to help people live healthy and active lives and reduce health inequalities. We will encourage participation in the run up to the competition with a number of community initiatives, including a tag or touch festival with the finalists playing a curtain raiser before a World Cup game. Working with Rugby League partners and others, we will target all sections of the community, including women and girls and people with disabilities to take part in the sport.
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12 We are Allerdale, we are Rugby League.
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Welcome to Allerdale
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to escape to. As a foodie paradise, there’s quality, locally-sourced fine dining or tempting afternoon tea. After something cosier? Find a warm welcome at a Lakeland pub with delicious traditional pub grub and a good craic with the locals.
B OWDER ST ONE
Promenade Indoor karting H AYS TAC K S 5 9 7 m
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Silloth Splash Park & Amusements The Gincase Bank Mill Nurseries
Wa i nw r ight ’s f avo u r it e fe ll
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rigours of modern life, it’s the perfect place
Maryport Fleming Square
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romantic getaway or a break from the
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we also have our share of luxury. For a
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While there’s plenty of action and adventure,
Aspatria St Mungos Park
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Leisure centre
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Cockermouth Harris Park
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H ELVEL LY N 9 50 m
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and explore the beautiful villages inbetween.
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Workington Leisure centre Shopping centre Port & harbour Workington Hall
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Keswick Museum Hope Park Whinlatter Forest Park Go Ape Lingholm Estate Mirehouse
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Keswick Leisure centre
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LANCASTER YORK PRESTON LEEDS MANCHESTER LIVERPOOL SHEFFIELD
Maryport to the west, up the Solway coast to Silloth and inland to Aspatria and Wigton,
NORT H OF
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towns - Cockermouth, Workington and
CARLISLE
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DERWENT WATER
Roads Rivers Coastal Railway National Cycle Network Road Cycle Route Hadrian’s Wall World Heritage Site
NEWCASTLE
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B I RT H P L AC E OF JOH N DA LT ON
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National Park – centred on Keswick. But fans shouldn’t miss out on our other
B L ENC AT H R A 86 8m
M A RK ET S QUA RE
WORLD HERITAGE SITE
WORDSWORT H HOU S E
scenery to be found in the Lake District
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NAT IONA L PA RK
HELENA THOMPSON MUSEUM
Beauty? Allerdale boasts the most impressive
S K I DDAW 9 31 m
TH
Lake District
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WORKINGTON
RAILW AY
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COCKERMOUTH
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BA
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M6 MAIN LINE
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Park, and an Area of Outstanding Natural
PENRITH
L A K E DI S T RIC T W I L DL I F E PA RK
Café M AYO S TAT U E
Hesket Newmarket
O S PREYS
ER D ERW E N T
AQUA RI U M
UNESCO World Heritage sites, a National
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LAKES DI S T I L L E RY
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weekend. We’ve got it all: a place bursting with attractions. Where else offers two
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Don’t just come for the match, come for the
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The Rugby League World Cup in figures
GAMES
458,563 TOTAL ATTENDANCE
14 WOMEN’S GAMES
28 GAMES | 14 WOMEN’S GAMES
20
NUMBER OF TEAMS 20 | PARTICIPATING TEAMS
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HOST CITY STADIUMS 13 | HOST CITY STADIUMS
30,000 INSPIRED TO GET INVOLVED IN RUGBY LEAGUE
30,000 | INSPIRED TO GET INVOLVED IN RUGBY LEAGUE
458,563 | TOTAL ATTENDANCE
BROADCAST IN
114 COUNTRIES WORLDWIDE
114 | BROADCAST WORLDWIDE
250, 000 SOCIAL MEDIA INTERACTIONS 250,000 | SOCIAL INTERACTIONS
13.3M UK AUDIENCE
13,300,000 | UK AUDIENCE
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