2015 Retail Market Guide

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2015 1


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LOWER MANHATTAN: NEW YORK’S 21ST CENTURY CROSSROADS Dynamic. Flourishing. Evolving. Lower Manhattan is changing rapidly, as more and more businesses and residents move south of Chambers Street, infusing this globally recognized business district with unrivaled energy. Home to hundreds of thousands of workers, one of New York’s most affluent and fastest-growing residential communities and a thriving international tourist destination – this kinetic square mile at New York’s southern tip has something for everybody. At the center of a regional, multi-modal transportation network, the district has experienced a dramatic transformation, with $30 billion of capital investment in transit, new office and residential towers, retail space, hotels, parks, and cultural institutions. It’s no longer business as usual in Lower Manhattan. Forget about 9 to 5 – Lower Manhattan is hopping 24/7. Fabulous stores, hot new restaurants, cozy coffee shops and inviting public parks play host to financiers and power brokers alongside a savvy tech and media crowd — and students and young families. With $5.8 billion in annual buying power, the Lower Manhattan market is on track to become New York City’s premier retail destination. Come and see what all the buzz is about. Amazing things are happening. 3

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KEY FACTS

ANNUAL SPENDING POWER OF THE LOWER MANHATTAN MARKET: $5.8 BILLION LOCATION

• Southernmost tip of Manhattan • South of Chambers Street • 1 Square Mile • 86 Million Square Feet of Office Space • 557 Stores and Storefront Services • 492 Bars and Restaurants PRIMARY MARKET AREA

• Population: 62,000 • Total Households: 31,000 • Average Household Income: $205,000

GREATER MARKET AREA (3-Mile Radius)

• Total Households: 370,000 • Average Household Income: $129,000 EMPLOYMENT

• Total Employment: 312,000 • Average Employee Annual Wage: $122,000

• Major Industries: Media, Financial

Services, Insurance, Real Estate, Government, Professional Services, Creative Services, Technology, Nonprofit

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STUDENTS

• K-12 Public and Private Schools: 21 • Total K-12 Student Enrollment: 11,400 • Institutions of Higher Learning: 23 • Total Enrollment at Institutions Of Higher Learning: 50,000

VISITORS AND TOURISM

• Annual Visitors: 14.9 Million* • Hotel Rooms: 5,100 • Hotels: 22 MASS TRANSIT

• Total Annual Transit Ridership: 127 Million

• 12 NYC Subway Lines • 30 Bus Routes • 6 Ferry Terminals & 13 Routes • PATH Train to New Jersey • 28 CitiBike stations • Free Circulator Bus (Intra-District) * Statistic

reflects Westfield’s 2017 projection


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LOWER MANHATTAN: AMAZING THINGS ARE HAPPENING Lower Manhattan is undergoing an incredible metamorphosis. From the opening of One World Trade Center — the tallest office building in North America — to two new game-changing transit hubs to a stunning, brand new waterfront esplanade on the East River to the blossoming of a robust media and technology sector – nearly every corner of Lower Manhattan’s landscape is being remade. The cumulative impact of $30 billion in public and private investment over the last 10 years is materializing and mesmerizing. 2014 was a headline year. The openings of towers 1 and 4 at the World Trade Center added another 5.3 million square feet of new space to the office market. Tower 3 will bring another 2.5 million square feet in 2018. Fulton Center’s opening became the marquee project among $6.4 billion of new transit infrastructure in the district. The National September 11 Memorial Museum welcomed more than 1 million visitors in the seven short months since its opening in May 2014. And more great things are just over the horizon. By 2018, Lower Manhattan will see another 1,380 new housing units. There are 2,813 new hotel rooms now under construction in 15 hotels, including Aloft Hotel, The Four Seasons Downtown New York and The Beekman Hotel. One World Observatory, on floors 100-102 of One World Trade Center, will open in spring 2015 — joining the district’s plethora of attractions and drawing millions of additional visitors. The potential for increased consumer spending is vast. How will Lower Manhattan meet the surge of demand? With 1.8 million square feet of new retail and dining possibilities. Lower Manhattan’s next chapter has begun. 7


WHO’S HERE NOW The market is heating up downtown, as major national and international brands contribute to the remaking of Lower Manhattan. In response to the rapid growth of residential and worker populations, the expansion of transportation options and the arrival of more and more tourists, many well-known and savvy retailers have already established a presence here. From high-end shops to boutiques to popular chains, the constellation of quality brands is varied and rich: Hermès and Burberry, Equinox and Soul Cycle, Zara and Urban Outfitters, Financier Patisserie and Gregory’s Coffee, Tiffany and Century 21 — just to name a few. Spending power in the area is strong and on the rise, and the time is ripe for a retail boom. Pioneering brands have a unique chance to be part of something big in Lower Manhattan. The time is now.

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WHAT’S IN STORE FOR LOWER MANHATTAN 11


NEW DEVELOPMENTS: Opening in late 2015, Westfield World Trade Center will emerge as an iconic destination, offering a global collection of fashion, dining and cultural offerings with an unmistakable New York sensibility. The center will host a curated mix of 150 world-renowned fashion, lifestyle and technology brands. It will also feature an exquisite compilation of dining opportunities and guest experiences powered by state-of-the-art technology. Hugo Boss, Desigual, Zadig & Voltaire, John Varvatos, Michael Kors and Eataly, the famed Italian marketplace, are a sampling of the many tenants that have signed on. Anchored by The Oculus, designed by famed Spanish architect Santiago Calatrava, Westfield World Trade Center will be a 365,000-square-foot worldclass destination with a major street-level presence along Church Street, Cortlandt Way and Dey Street, including three stories of retail in Towers 3 and 4. At Westfield World Trade Center, the opportunities for connectivity are endless. With various modes of transportation, including 13 rail lines, no place in New York City has ever felt so central.

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NEW DEVELOPMENTS: Brookfield Place is the height of luxury shopping, dining and cultural arts in Lower Manhattan. The center is uniquely positioned just south of Tribeca along the Hudson River waterfront. International fashion houses —including Hermés, Salvatore Ferragamo and Ermenegildo Zegna — and top brands, such as Theory, Michael Kors, Diane von Furstenberg, Vince, and Paul Smith, will open in 2015. 2016 will see the debut of a 75,000-square-foot Saks Fifth Avenue department store, which will anchor the entire project and revolutionize the luxury shopping experience in Lower Manhattan. Best-in-class dining options include: recently opened Hudson Eats, a collection of 14 chef-driven fast-casual eateries; Le District, a 30,000-square-foot French-inspired marketplace; and six signature restaurants, including L’Atelier de Joël Robuchon, Amada and Parm, which will provide al fresco dining. This will all be complemented by Arts Brookfield, an elite arts and events program offering exceptional cultural experiences.

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NEW DEVELOPMENTS: Opened in November 2014, the MTA’s $1.4 billion Fulton Center has become one of Lower Manhattan’s great public spaces. Combining a state-of-the-art transportation hub with shopping, dining and office space, the site will offer 65,000 square feet of commercial possibilities. The complex will improve connections between 9 subway lines and five existing subway stations and will serve 300,000 commuters, residents and tourists each day. The Fulton Building is a distinguished new LEED-certified building designed by ARUP and Grimshaw Architects. The building is organized around a grand civic space, defined by a glass-topped atrium with a distinctive cable net sculpture. Two floors of retail below ground, open retail areas at street level, and two glassenclosed upper floors will serve members of the Lower Manhattan community and transit riders alike. An extensive digital media program offers creative advertising opportunities within the Center. This transportation center also incorporates the Corbin Building, listed on the National Register of Historic Places. The ground floor provides a prominent retail space fronting on Broadway and John Street, as well as a major entrance to the Fulton building. The upper floors of the building have been leased to a single office tenant.

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NEW DEVELOPMENTS: A reimagined South Street Seaport will create a spectacular New York experience. Pier 17 is being converted into an extraordinary commercial and public space, providing Lower Manhattan’s workers, tourists and rapidly growing residential population with a welcome community anchor. The development plan includes 365,000 square feet of a unique mix of retail, dining and entertainment options. These will be highlighted by a one-and-ahalf-acre rooftop, including a top-notch restaurant, two outdoor bars and an amphitheater that will hold up to 4,000 people for concerts and special events – becoming a premier boutique entertainment venue. The pier will showcase stunning views of New York Harbor, the Statue of Liberty, the Brooklyn Bridge and Lower Manhattan. The grand reopening is planned for 2016. Along with the rooftop destination, the new Pier 17 building will feature a glass façade encompassing a compelling array of stores, restaurants and neighborhood shops. The adjacent Fulton Market Building, scheduled to open in spring 2015, will feature iPic Entertainment, an eight-screen, 500-seat luxury movie theater. The contemporary design draws from the site’s history as a thriving marketplace and renowned maritime port with the goal of creating a magnificent gathering place and unrivaled waterfront access that is available to all.

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NEW DEVELOPMENTS: DYNAMIC POSSIBILITIES In Lower Manhattan, opportunities for new stores come in all shapes and sizes and are around every corner. Exciting possibilities go far beyond the four big upcoming development projects. No less than 1.8 million square feet of retail space is on the way in numerous individual locations across the district - starting with Westfield World Trade Center, Brookfield Place, Pier 17 and includes almost every block in between. Several different buildings are undergoing major improvements at the same time, as the Lower Manhattan retail frontier continues to expand in spaces old and new. Rose Associates is converting the art deco trophy building at 70 Pine Street into 644 rental apartments and 132 extended-stay apartments; the renovated building will also include 35,000 square feet of new retail space. The former Verizon building next to the World Trade Center at 140 West Street will become a mixed-use facility with commercial offices, residential units and 91,000 square feet for retail. At the crossroads of Lower Manhattan, adjacent to Fulton Center, L&L Holding Company is creating 77,000 square feet of new and repositioned retail space at 222 Broadway and 195 Broadway, of which Zara and Anthropologie already have committed. The Dermot Company and Poulakakos Family have created a 28,000-square foot restaurant complex on the water with views of the Statue of Liberty called Harbor House at Pier A with a biergarten, oyster bar and 100-seat fine-dining restaurant. At 1 New York Plaza, Brookfield Office Properties is repositioning 42,000 square feet of retail in the concourse level of this 2.56 million-square-foot building that overlooks New York Harbor.

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The potential is everywhere — in buildings that are historic and grand and in those that are modern and open. Space is plentiful and adaptable and can accommodate the needs of stores and restaurants big and small.


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WHO SHOPS IN LOWER MANHATTAN?

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WORKERS Every day, over 312,000 employees fill the streets of Lower Manhattan. With an average annual wage of $122,000, they are hungry for more shopping, dining and personal services.

With over 86 million square feet of office space, Lower Manhattan is one of the largest and most active business districts in the country. And with 7.8 million square feet of new space coming online at the World Trade Center site through 2018, the number of workers – and potential shoppers – in the district will reach new heights in the years ahead. Lower Manhattan’s workforce is becoming bigger and represents an increasingly diverse group of industries. Technology and media companies are setting up shop here in droves. The number of technology, media, advertising and information (TAMI) companies stands at over 800 today; the workforce has seen a 71% increase in TAMI employees since 2010, reaching almost 29,000 by yearend 2014. These newcomers are energizing the neighborhood and bringing more buying power and a varied gamut of tastes and retail habits. Among the media and creative companies that have recently signed on south of Chambers Street are publishing titans Condé Nast and Time, Inc., media and technology agencies GroupM and Mediamath and advertising firm Droga5. Hudson’s Bay Company and Revlon lead the pack with new companies to the neighborhood specializing in fashion and beauty. The district’s 8,836 employers span a wide range of other industries as well, including Finance, Insurance, and Real Estate; Professional Services; Government; Education and Not-for-Profits. While the creative services and technology sector continues to grow, Financial Services remains Lower Manhattan’s signature industry — with major companies including Morgan Stanley, Standard & Poor’s, American Express, Goldman Sachs, Deutsche Bank, and Bank of New York Mellon anchored in the district. The area is also home to numerous law firms and government offices, as well as a steadily growing roster of leading nonprofits such as UNICEF and Teach For America.

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RESIDENTS With 62,000 residents and an average household income of $205,000, Lower Manhattan is one of New York City’s most affluent and fastest-growing neighborhoods.

Highly educated, affluent and well-traveled, the people who call Lower Manhattan home span a wide demographic – from hip, young singles, to couples and families, to empty nesters looking to enjoy their golden years. One of New York City’s fastest growing neighborhoods, the area has seen a doubling in residents since 2001. An estimated 62,000 people live in 30,500 units south of Chambers Street. As the population grows, residents have shown a strong commitment to the area. Many who moved here as renters ended up buying homes. Almost two-thirds have lived in Lower Manhattan for five or more years, and the overwhelming majority plans to stay for at least the next three years. Many residents hold high-paying jobs, and the average household income is $205,000. The Finance, Insurance and Real Estate sector employs 26 percent of the population; Creative Services and Business Services each employ 17 percent. The area is home to a sizeable community of entrepreneurs, with 23 percent of residents identifying as self-employed. An estimated 22 percent of those living here own a second home. Lower Manhattan is increasingly popular among families with children, and new schools – both public and private – have popped up to meet the rising demand. Almost 7,000 teenagers are enrolled in high school. But the students aren’t all locals – private Léman Manhattan Preparatory School and the prestigious public schools, Millennium High and Stuyvesant High, are attracting top achievers from around the city. Education is a top priority for all ages. On average, 80 percent of residents have a college degree, and 40 percent have done post-graduate work. By comparison, across New York City, 34 percent of residents have a college degree.

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VISITORS By 2017, approximately 14.9 million visitors are projected to visit Lower Manhattan.*

Tourists are flocking to Lower Manhattan. What other neighborhood is home to so many iconic attractions? The Statue of Liberty, Ellis Island, the New York Stock Exchange, the Brooklyn Bridge, the Federal Hall National Memorial, the South Street Seaport and the National September 11 Memorial are all downtown. The area is projected to have 14.9 million tourists in 2017.* The neighborhood’s winding streets, monuments and museums, extraordinary harbor views and waterfront activities, classic architecture, stores and restaurants all add to the allure of Lower Manhattan. The National September 11 Memorial Museum has welcomed more than 1 million visitors in just seven short months after opening in May 2014. One World Observatory, on floors 100-102 of One World Trade Center, will open in spring 2015 and is projected to draw more than 3 million annual visitors. These two attractions will become preeminent New York City tourist destinations, joining the likes of Times Square and Central Park. Among the many sights visitors can take in is Governors Island. The 172-acre island in the heart of New York Harbor is undergoing a complete transformation and is one of New York’s great outdoor experiences. All this tourism activity has attracted the attention of the hotel industry, sparking a hotel building blitz in the last several years and adding new brands, ranging from luxury to boutique to budget. Today, there are 5,100 rooms in 22 hotels in the district, triple the number of hotels that existed 10 years ago. The development boom continues with 16 additional hotels scheduled for completion by 2016, which will bring the inventory to 8,146 rooms in 38 hotels. * Source:

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Westfield


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STUDENTS Lower Manhattan boasts 23 academic institutions with a combined annual enrollment of over 50,000 students.

Education is a booming industry in Lower Manhattan and expands the daytime population by tens of thousands. The student headcount includes those in undergraduate, graduate and continuing education programs. Every segment is growing fast. Lower Manhattan is a center of higher and continuing education. In addition to the main campus of Pace University and the Borough of Manhattan Community College (BMCC), Lower Manhattan’s institutions of higher learning also include New York University’s School of Professional Studies and Polytechnic School of Engineering and City College of New York’s Center for Worker Education. In the past year, several more — including Nyack College, The New York Film Academy, Institute of Culinary Education and the Flatiron School — have relocated some or all of their operations to the district. In total, 23 institutions offer training and degree programs that have a combined enrollment of more than 50,000 students annually. Pace University has mirrored the transformation of Lower Manhattan, with a growing residential student population, diversified academic offerings and significant capital improvements. In the fall of 2013, Pace opened another student dormitory at 180 Broadway and has an additional dormitory opening fall 2015 at 33 Beekman Street. These buildings will bring the number of Pace student residents to almost 3,000 — great news for retailers who might like a piece of the $68.4 million spent by the Pace University community in off-campus activities each year.

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SUBDISTRICTS OF LOWER MANHATTAN

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STREET

W O R

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EAST RIVER E

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SUBDISTRICTS

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A

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Statue Cruises

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P

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Pier 15

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SOUTH LAN STREET E SEAPORT & WATER STREET

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LIBE

4,5

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ROBERT F. WAGNER, JR. PARK

ID

STREE

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GRE

LA

PLACE

MA

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MORRIS

PLACE

FULTON STREET

JOHN

WALL

NEW

WTC & GREENWICH SOUTH

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2,3

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1

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WILLIAM

THAMES

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BATTERY

SOUTH COVE

PLACE

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THAMES STREET

CEDAR

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TRINITY

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CARLISLE

PLACE

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J,Z

BROADWAY

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RE D IEL OKF BRO LACE P Y

STREET

A,C

FULTON CENTER

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CORTLANDT

4 WTC

LIBERTY STREET

ALB

HUDSON RIVER

DEY

N,R

ALBANY

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FULTON STREET

3 WTC

Pedestrian Bridge C E D A R

BE

NASSAU STREET

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TRANSPORTATION HUB

NORTH COVE

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BRO

DUTCH

WE

STREET

4,5

NY Waterway

RU

A,C,E

STREET

1 WTC

ST

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FRANKFORT STREET

SP

2 WTC

Underground Pedestrian Passageway

B AT T E R Y PA R K CITY

2,3

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BROADWAY

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4,5,6

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NW

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1,2,3

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CHAMBERS STREET

TRIBECA

BATTERY PARK CITY & BROOKFIELD PLACE MURRAY

CHURCH STREET

GR

ROCKEFELLER PARK

CIVIC CENTER

STREET

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WASHINGTON MARKET PARK

Governors Island Ferry

1 Staten Island Ferry

GOVERNORS ISLAND


READE

WEST

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BROADWAY

PARK

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9. Jamba Juice

1

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ESP

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STREET

16

BARCLAY

10. Equinox 11. Game Stop 13. Aroma Café

PLACE

NORTH (Opening 2016) COVE

2 WTC

4,5 TRANSPORTATION HUB

DEY

N,R C O R T

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NGT

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STREET

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LIBERTY STREET D IEL OKF BRO LACE P

35

2,3

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B. Smyth Tribeca - A Thompson Hotel

B AT T E R Y PA R K CITY

N,R

STREET

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A. Four Seasons Downtown New York

17

A,C,E

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HOTELS:

12 13

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3

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18. Washington Market Tavern

NY Waterway

18

1 WTC

Underground Pedestrian Passageway

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17. Racines NY

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16. Kaffe 1668

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14. Soul Cycle 15. McDonald’s

VESEY

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12. Pret A Manger

2

STREET

MURRAY STREET

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8. The Palm Tribeca

11

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7. Le Pain Quotidien

4

WA

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6. Barnes & Noble

5

WARREN

H

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5. Bed Bath & Beyond

4. Whole Foods

6

1,2,3

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2. Babesta 3. Amish Market

14

TRIBECA

RIVER

NORTH END AVENUE

1. Chipotle

8

B 7

9

NW

RETAILERS INCLUDE:

STREET

BROADWAY

TRIBECA SOUTH

CHAMBERS

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CKEFELLER PARK

15

GR

SUBDISTRICT:

CHURCH STREET

WASHINGTON MARKET PARK

STREET


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24. Gregory’s Coffee 25. Lenny’s

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21. My.Suit 23. Stone Street Restaurant Row

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WA GNER, PARK 20. Sarar

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D. Club Quarters, Wall Street

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19. Potbelly Sandwich F. ROBERTShop JR.

C. Andaz Wall Street

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18. Duane Reade (2)

ENW

17. TJ Maxx

GRE

PLA

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16. Luke’sCLobster E

FIRST

NGT

15. True Religion

B. Doubletree by Hilton New York City - Financial District SHI

BPluestone L A C E Lane Coffee

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13. Canali

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BR

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12. Bobby Van’s

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THIRD

A. Hampton Inn Manhattan/ DowntownIS Financial DistrictM O R R

STRE

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HOTELS:

HAN

A

ST

ER NE 12 11 UR 21 T 13 22 14 EE E OL 22 R D S LIP T 16 20 S OL D S 18 LIP 23 ER V D A C O EL E FI N BE T 24 T E IE K R S A 10 M S L 28 IP E N VIETNAM 27 O 19 ST VETERANS 26 E 25 MEMORIAL B DG NEW

BATTERY

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9. BMW

10. Dig Inn

WILLIAM

EXC

8. Tumi AMES STREET

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PEA

33. Financier Patisserier

3

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7. L a Maison du Chocolat

29 18 WALL STR EET 2,3 4 5 67 8 9

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31. Chop’t S TOR 1 N,R REC Retro Fitness 32.

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30. Chipotle

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4. Tiffany & Co.

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3. Hermès

THAMES

28. Fraunces Tavern

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27. Shorty’s S T R E E TCheesesteaks

STR

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STREET

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1. Equinox

T REE

ICH

NGT

RETAILERS INCLUDE: ALBANY

CEDAR

ENW

SHI

CEDAR

TRINITY

WA

Pedestrian Bridge

GRE

FINANCIAL DISTRICT

ID

R

LIBERTY STREET

BROADWAY

T

SUBDISTRICT:

MA

A

EE

4 WTC

NASSAU STREE

TR

N,R C O R T L A N D T

Governors Island Ferry

1 Staten Island Ferry

R

EE

L


AL TR

V

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ST

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D A EL FI BE T 13 A R K E 14M 12 NE 16 S T O E 5 BRIDG

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GRE

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PLACE

NGT

37

MORRIS

SHI

C. Holiday Inn New York City - Wall Street

MORRIS

WA

PLACE

PLACE E C O N D 2016) B. Hotel IndigoS(opening

BR

NEW

BATTERY

PLACE

A. Marriott Residence Inn Manhattan World Trade Center

FIRST

12

A

GE HAN W

EXC

W22. E S TAnthropologie T H A M E S S(coming T R E E Tsoon)

SOUTH COVE

STREET

H

21. New York Sports Club

THIRD

STREE

2,3

J,Z

CE R P L A Coffee 20. Gregory’s RECTO

HOTELS:

PINE STREE

N,R

23. Saks Off Fifth (coming soon)

R STR E

PEA

ST

CEDA

E

1

WALL

4,5

ST

RTY

12

REET

TT

ON

19. Radio Shack

OR RECT

NE

PLA

ST

Pedestrian Bridge

18. City Sports

4

LIBE

LA

AM

16. Chipotle 17. Urban Outfitters

THAMES

EN

LI

END AVENUE

EET

H

STREET

EET

UT

CARLISLE

(coming soon) Y 15.N Zara

9 5

PLACE

STREET

STR

SO

ALBANY

STR

TERY 13. Loft ARK 14. Nine West E E T ITY STR

STREET

ID

IL

ON

ICH

NGT

12. Duane Reade (3)

CEDAR

ENW

SHI

CEDAR

11. Modell’s

A ALB

GRE

WA

Pedestrian 9. Men’s Wearhouse Bridge 10. Gap (coming soon)

TRINITY

LIBERTY STREET

MA

W

7. Sunglass Hut

C 5

T

H

6. Pret A Manger (2)

5

STREE

WILLIAM

23

10 A B 11 1

JOHN

UT

ET

4 WTC

CORTLANDT

17

L

L

RE

N,R

8 7 6

T

2,3

J,Z

FULTON CENTER

SO

ST

2

4. JoS. A. Bank

8. Aldo

ANN STREET

EE

DUTCH

DEY

3 WTC

5. Starbucks (5)

N S TR

FULTON STREET

4,5

5 22

TRANSPORTATION HUB

3. Staples

A,C

NASSAU STREET

RETAILERS INCLUDE:

Underground Pedestrian 1. Sephora Passageway 2. Century 21

MA

15

2 WTC

1 WTC

BROADWAY

ST

BROADWAY

EK

WILLIAM

STREET

BE

E

21 3

TH

VESEY

STREET

EA

WAY

N

SUBDISTRICT: WE

LD

BARCLAY

C

O

E

N

T

IE

S

S

L

IP


SUBDISTRICT:

BRO N,R W O

RU

CE

ST

RE

TR

C ANN STREET

23456789

19. 55 Fulton Market 20. Smashburger 21. Zeytuna CEDAR

STREET

23. Oren’s Daily Roast 24. Magic Mix Juicery

ID

RE

21

15

MA

T

EN

LIBE

LA

NE

PLA

TT

A

E

17 12 STR

EET

16 D

RTY

THAMES

HOTELS:

38 D.

E.

T

REET

Four Points by Sheraton R S2015) O(opening

ECT AKA Wall R Street (opening 2015)

WALL

4,5

2,3

MAI CEDA

R STR E

ET

PINE STREE T

STREET

J,Z H

A

NGE

JO

TCH

TER

C. Aloft Hotel Manhattan Downtown Financial District (opening 2015)

8

FLE

A. Gild Hall - A Thompson Hotel B. The Beekman Hotel (opening 2015)

ST

STREE

A

N

O

V

HN

ER

DE

EET

18. B arnes & Noble at Pace University

JOHN

STR

CORTLANDT

17. Stout

BROADWAY

15. Godiva

O

F

14. New York & Company

LT

E

IF

FULTON CENTER

DEY

CL

13. Denny’s

STREET

12. Crunch

19 FU

FULTON STREET 10 24 2,3 20 1 J,Z 22 14 23 11

WILLIAM

4,5

BE

DUTCH

11. Les Halles

NASSAU STREET

10. Burger King

ET

RL

EA TH

A,C

RE

EET

N S T

STR

MA

D

EK

E

BE

GOL

B

ET

ET

SP

WILLIAM

LE AL

5. GRK

22. Financier Patisserie

18

Y

4. Hale and Hearty

9. Bareburger

DGE

A

3. Potbelly Sandwich Shop

8. Chipotle

D

R

1

7. Melt Shop

MA

13

K P

2. CVS

6. Au Bon Pain

BRI

FRANKFORT STREET

R

2,3

1. Starbucks (2)

CITY HALL PARK A

RETAILERS INCLUDE:

16. Harry’s Italian

YN

PE

FULTON STREET

OKL


DI

SO

P

STREET

N,R

BRO

K

R

DO

ET

IT E

ICH

H

NGT

ST

A L

ON

RI

ON

E

AM

LI

ST

IL W

E ON DG

E

C

O

E

7

6

ET

RE

ET

RE R

ST P

T

WA

TE

LI

FR

LAN

5

R D ET RIV E

Hornblower

ST

RE

STR NE

Pier 15

PINE

H

NT

ER

E

UT SO

UV

20

C

EET

Pier 17 (closed for redevelopment through 2016)

T

EET

2

12

GO

UR

East River Ferry Pier 11

12

H UT SO

D

ET

RE

RL

R

EET

E

M

EL

STR

FRO

V

A

FI

E

ER

T

27

SOUTH STREET SEAPORT

EE

TCH

B S

DGE

EE

26

21

6

ST O

LI

RK

ET

ET

A

V

RE

H

ENW

SHI

M

ER

ST

W

GRE

WA

4,5

R ST

D

ET

A BE

23. Superdry

N

IL

OA

STRE

22. Abercrombie & Fitch MORRIS

GE

BR

NEW

21. Guess

HAN

A

W

EXC

FLE

CK

BRI

R S TR

27 27

N

EET

H

19. Juice Generation 20. Trading Post

RL F IF

N,R

17. Tres Carnes

ST

EET CL

J,Z

18. Soul Cycle

PE

VE

27

22 23 12 JO HN 24 25 3 ST R

TER

EET

MA

6 11 14 9 10 12 D E N CEDA 13 R STR 8 EET 4 1 PINE STREE T

WALL STRE ET 2,3

R Chicken 16.RFields S TGood

EK

MAI

STR

PLACE

EET

15. Potbelly Sandwich 4,5 Shop

EET

15 -19

RL

STR

14. Chipotle

39

STR

PEA

ICH

13. Au Bon Pain

WILLIAM

ENW

THAMES

24. Ambrose Hall

TT

C. Fairfield Inn New York Manhattan/Financial LIBE RTY District

12. Starbucks (4)

1

PLA

A

ON

STR

NE

A

LA

LT

PE

B. J ade Hotel Seaport MA (opening 2015) I D E N

11. Jersey Mike’s

ECTO

D

A. Hampton Inn JOHN STREE Manhattan-SeaportT Financial District

NASSAU STREET

TRINITY

GRE

C E Hale D A R and S THearty REET 10.

DUTCH

HOTELS:

8. Roti Mediterranean S T R E EGrill T 9. Ramen.Co

FU

2,3

J,Z

BROADWAY

Complete Body

BE

STREET

STREET

4,5

ET

WA

27. South Street Seaport F URow LTON Restaurant

5. Watermark Bar & Grill C 4 W T 7.

STREET

RE

GOL

TR

EA

TH

26. iPic Theaters A,C (opening 2015)A N N

DEY

DT R T L A N(3) 6. Duane N,R C OReade

N S T

WILLIAM

LE

AL

3. Roast Kitchen

MA

25. Haagen-Dazs

1. Dig Inn

NSPORTATION HUB 4. Chop’t

EK

E

RETAILERS T R E EINCLUDE: T 2. Gregory’s Coffee

BE

ET

EET

RE

STR

ST

PEA

CE

Y

A,C,E

YN

FD

RU

STR

SOUTH STREET SEAPORT & WATER STREET

SP

OKL

ON

O

FRANKFORT STREET

R

2,3

W

C I TY HA L L P AR K P

SUBDISTRICT:

A

TREET

MA

OL OL

D S L

D S L

IP

Seastreak

IP

New York Water Taxi N

T

IE

S

S

L

IP

VIETNAM VETERANS MEMORIAL PLAZA

EAST RIVER


IN ON

STREET

STREET 2 WTC

Temporary

DEY

14

N,R C O R T L A N D T

ET

4 WTC

PLACE

8

9

STREET

THAMES

PLACE

STREET

EET

R

Pedestrian Bridge

F

STR

RECTO

CARLISLE

EET

A. Millenium Hilton Hotel B. New York Marriott Downtown

B 10 13 12 C

ET

END AVENUE

HOTELS:

E STR

STR

H NY

STREET

ON

UT

A ALB

ALBANY

SO

B A- T T E R Y estfield World Trade Center 14. W PA R K a collection of 150 retail shops and restaurants CITY (opening late 2015)

11

NGT

13. Starbucks

CEDAR

ICH

D E

ENW

CEDAR

SHI

12. BLT Bar & Grill

GRE

11. Morton’s Steakhouse

Pedestrian Bridge

WA

D IEL OKF BRO LACE P

10. Bill’s Bar & Burger

TRINITY

LIBERTY STREET

BROADWAY

3 WTC

8. St. George’s Tavern 9. Trinity Boxing Club

4,5

A

TRANSPORTATION HUB

RE

7. Clinton Hall

C. W New York - Downtown

A,C,E

1 WTC

Underground Pedestrian Passageway

6. Medici 21

2,3

PLACE

ST

5. Dunkin Donuts

ET

GT

4. Caffe Bene

ET

RE

SH

3. Wogies

ST

2. Tajin

VESEY

LD IE KF E OO LAC P

1. Trinity Department Store

BR

RETAILERS INCLUDE:

BARCLAY

WE

WORLD TRADE CENTER & GREENWICH SOUTH

BROADWAY

ST

WA

SUBDISTRICT:

PARK

T TREE S R O R E C T6 5 1 3 N,R 1 2 7 4

4,5

E. Club Quarters, World Trade Center

WEST

THAMES STREET

THIRD

PLACE MORRIS

MORRIS

W

GRE

W

PLAC

SOUTH COVE

BATTERY

F. Holiday Inn Manhattan Financial District G. Courtyard by Marriott (opening 2015)

N

D. World Center Hotel

B


VESEY

BROOKFIELD PLACE

4. Harry’s Italian PLACE

NY

9

2 WTC

TRANSPORTATION HUB

3 WTC

N,R

ET

4 WTC

T

STR EET

STREET

EET

Pedestrian Bridge PLACE

E WEST

ICH

CARLISLE

STR

AD

R

STREET

ON

AN

RECTO

EET

END AVENUE

8

STR

CEDAR

ENW

NGT

H Y

GRE

SHI ALBANY

UT AN

CEDAR

WA

D IEL OKF BRO LACE P

ALB

Pedestrian Bridge

SO

B AT T E R Y PA R K CITY

PL

A. Conrad New York

STREET

LIBERTY STREET

ES

HOTELS:

STREET

RE

8. Chipotle 9. Brookfield Place, including • Saks Fifth Avenue (opening 2016) NORTH • Hermès COVE • Salvatore Ferragamo • Ermenegildo Zegna • Theory • Michael Kors • Diane von Furstenberg • Vince • Paul Smith • Le District - a French-inspired marketplace • Hudson Eats - a collection of 14 fast-casual eateries • Financier Patisserie • P.J. Clarke’s • Amada • Parm • L’Atelier

A,C,E

1 WTC

Underground Pedestrian Passageway

7. Regal Cinema Waterway

PLACE

ST

6. Blue Smoke

REET

5 6 7

5. El Vez

BROADWAY

4

ST

3. Shake Shack

BARCLAY

WE

2. North End Grill

ET

ADE

A

PARK

RE

3

1. Le Pain Quotidien

41

ST

LAN

1 2

ON

ESP

GT

STREET

RETAILERS INCLUDE:

• Equinox

T

H IN

MURRAY

SH

ACE

BATTERY PARK CITY & BROOKFIELD PLACE

WA

TERR

END AVENUE

VER

SUBDISTRICT:

MURRAY STREET

THAMES STREET

O RECT

R 1S

BA


ALOF T HOTEL

THE METAMORPHOSIS OF LOWER MANHATTAN The scope of change sweeping Lower Manhattan is dazzling. From Battery Park to Chambers Street, from the Hudson to the East River, the spirit of reinvention and renewal is everywhere. The impact of $30 billion in public and private investment made over the last decade is becoming visible in nearly every corner of this kinetic square mile at Manhattan’s southern tip. More residents and businesses are migrating south of Chambers Street, drawn by affordable rents, fantastic cultural events, top-notch stores and restaurants and an undeniable energy that courses through the streets.

A LOOK AT WHAT’S CHANGING MAP KEY Major development milestones Open spaces Hotels

O pening in 2015

FOUR SE ASONS HOTEL & RESIDENCES

Completion in 2016

THE BEEKMAN

Completion in 2015

FULTON CENTER & CORBIN BUILDING O pened November 2014

WORLD TRADE CENTER 1 Wor ld Trade Center

O pened November 2014

2 Wor ld Trade Center TBD

Transpor t at ion Hub Completion in 2015 3 Wor ld Trade Center Completion in 2018 4 Wor ld Trade Center Completed in 2013 Nat ional September 11 Museum O pened May 2014

BROOKFIELD PL ACE

O pening in 2014/2015

HOLIDAY INN (WORLD’S TALLES T )

O pened October 2014

SOUTH S TREE T SE APORT Pier 17 O pening in 2015/2016

70 PINE S TREE T

O pening in 2015

E AS T RIVER WATERFRONT ESPL ANADE Completed in 2013

PIER A

O pened November 2014

BAT TERY PARK RENOVATION

Completion in 2014/2015

HAMP TON INN

O pened June 2014

Residential Hotel & Residential 42

BAT TERY MARITIME BUILDING

Completion in 2015

GOVERNORS ISL AND

Completion in 2014/2015

Hudson River Ferry


READE

STREET

O

W

E H

ST

A

PEARL

ET

RE

ST

RE

ST R

IP

T

WA

TE

SL

AM

O

E

O

R

FR

LAN

EET EET

E

Pier 15

ER

NE

Hornblower

ST

STR

H

NT

UT SO

UV

STR

GO

UR

East River Ferry Pier 11

OL

D S L

IP

Seastreak

D S LIP

New York Water Taxi N

T

IE

S

S

L

IP

VIETNAM VETERANS MEMORIAL PLAZA

EAST RIVER

A

O

EET

PINE

STR

R

ET

R D REET RIV E

RL A

STR

RE

E

E

A

AT

P R

ST

Pier 17 (closed for redevelopment during 2016)

FD

E

ST

FRO

V

E

LI

ON

IL

C

ER

E P

M

N,R

K

ST RE

ET

ELLIS ISLAND

DGE ET

ET

EET RL PEA

RE O

HN

DEN

OL

ST

W D

ET

CL N

WA

A

EET

ET

GE

TE

Statue Cruises

RE

IF

F

CK

A BATTERY PARK

BRI

R S T

SOUTH STREET SEAPORT

R

L ST

Pier A

STATUE OF LIBERTY

PE

N

PE

ET

STREET

E

I BR

L

E

D

ON

MA

VE

ON

JO

TCH

PINE STREE T

M

EL

EK

ST R STR E

A

IT

E

43

STR

EET STR GOL

D

WILLIAM

STREET

CEDA

LI

FI

YN

ON

W O R K

EET

FLE

ET

ET

RE

V RK

RE

ST

A

ER

LT

MAI

GE

ST

D

H

AC

STR

IL

OA

ET

PL

HAN

BR

STRE

A M

4,5

ON

D

RY

BE

W

NGT

A

ICH

SHI

N

TE

TT

RTY

H

ENW

WA

PLACE

LA

T BA

NE

2,3

NEW

MORRIS

ROBERT F. WAGNER, JR. PARK

LA

PLA

J,Z

MORRIS

PLACE

EN

T

N,R

GRE

BATTERY

P

ID

LIBE

4,5

E S

MA

STREE

W

AD

FIRST

E

JOHN

WALL

PLACE

PLACE

SECOND

FU

RL

EET

1

ET

BE

PEA

EET

STR

PLACE

STR

ON

END AVENUE

STRE

OR RECT

ET

TER

THAMES

THAMES STREET

SOUTH COVE

R K R A P

STREET

RE

ET

2,3

WILLIAM

ICH

NGT

H

AN

HUDSON RIVER

RE

H

ENW

SHI

TRINITY

GRE

WA

UT

STREET

ANN STREET

EXC

THIRD

N S T

UT

ET

SO

PL WEST

ST

Y

RE D IEL OKF BRO LACE P

CEDAR

PLACE

R

MA

J,Z

NASSAU STREET

ST CARLISLE

Pedestrian Bridge

EK

OKL

DO

CE

DUTCH

LD IE KF E OO LAC P

LIBERTY STREET

T

ET

BRO

FULTON STREET

BROADWAY

BR

ST

ES RECTO

REE

CORTLANDT

4 WTC

STREET

A,C

FULTON CENTER

DEY

N,R

ALBANY

YST

BE

SO

WE

STREET

TRANSPORTATION HUB

CEDAR Pedestrian Bridge

RU

L

ON

ADE AN

LE

ET

GT

STREET

3 WTC

New York Water Taxi

ALB

SP

4,5

NORTH COVE

FRANKFORT STREET

A,C,E

1 WTC

RE

P

PLACE

2 WTC

Underground Pedestrian Passageway

B AT T E R Y PA R K CITY

2,3

AL

IN

LAN

VESEY

CITY HALL PARK

E

RE

SH

ESP

BARCLAY

ST

ON

N,R

TR

BROADWAY

ST

WA

ACE

STREET

PARK

MA

S DI

R

H

MURRAY STREET

4,5,6

A

IC

TRIBECA

STREET

EA

WEST

NW

WARREN

TH

EE

TERR

NORTH END AVENUE

RIVER

MURRAY

1,2,3

CHURCH STREET

GR

CHAMBERS STREET

ROCKEFELLER PARK

CIVIC CENTER

STREET

J,Z

WASHINGTON MARKET PARK

Governors Island Ferry

1

Staten Island Ferry

GOVERNORS ISLAND


LOWER MANHATTAN : WHERE THE FOOT TRAFFIC IS

Photo Credits:

Alliance for Downtown New York 120 Broadway Suite 3340 New York, NY 10271 212.566.6700 DowntownNY.com Telephone: 212-835-2787 Email: Retail@DowntownNY.com

Jaclyn Slimm - Cover Philip Greenberg - page 7 Ed Wonsek of Wonsek Art Works - page 21 Jennifer May - pages 22,23 Michael Dwornick - pages 8, 30 Pete Thompson - pages 3, 10, 11, 14, 24, 26, 32, 33 Courtesy of Westfield Group - pages 12, 13 Courtesy of NY Metropolitan Transportation Authority - pages 16, 17 Courtesy of Joe Woolhead for Silverstein Properties - pages 2, 6, 8, 28 Courtesy of Erika Koop-Philbin for Silverstein Properties - pages 4, 8 Courtesy of Brookfield Office Properties - pages 15 Courtesy of Howard Hughes Corporation - pages 18, 19 Courtesy of Rose Associates - pages 20


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