BERTRAM YACHT APPOINTS ALTON HERNDON AS NEW PRESIDENT Miami, Florida. March 15, 2010 - Bertram is pleased to announce that Alton Herndon will join the Bertram team as President of Bertram Yachts. Herndon is a leading marine industry executive with more than 35 years of executive management experience. His extensive background, valued reputation and strong team-building skills will surely lead the Bertram brand to continue on its path of building the highest quality luxury sport-fishing boats in the industry. Mike Myers announced recently that he has decided to leave the company to pursue a new professional career path. Herndon has quite an extensive background which has lead him to become a nationally recognized leader in the marine industry today. He was President of Hatteras Yachts from 1985 to 1996. Herndon also held various roles in executive management positions with top brands such as Palmer Johnson, Inc., Tiara Yachts, KCS International and most recently Co-Founder and Managing Partner of Southport Boat Works. He has also served on numerous boards and committees, including his position as Chairman of the National Association of Boat Manufacturers and past member of the Executive Committee and Board of Directors of the National Marine Manufacturers Association. Herndon studied business at High Point College and is a graduate of the University of North Carolina at Chapel Hill’s Executive Program. He served as Battery Commander in the Army National Guard’s 113th Artillery Division. “I am excited about the opportunity to join such a skilled and valuable team and look forward to working closely with the Ferretti Group in building first class top quality sport-fishing vessels. Bertram has such a rich history and I am honored to become a part of it,” states Alton Herndon.
Bertram Yacht and Ferretti Group Bertram Yacht is a brand of Ferretti Group, one of the world leaders in the design, construction and sale of motoryachts with a unique portfolio of some of the most exclusive, prestigious brands in the nautical world: Ferretti Yachts, Pershing, Itama, Bertram, Riva, Mochi Craft, CRN and Custom Line. The Group, led by Chairman and Founder Norberto Ferretti and by CEO Salvatore Basile, has always been at the height of the pleasure boating market due to constant product and process innovation, continuous research and development and cutting-edge technological solutions. The extensive range of yachts that are offered is designed by highly specialized technicians and engineers at AYT - Advanced Yacht Technology, one of the most advanced naval research and design centers in the world, and are built at the Group’s modern production units in Italy and the USA. The Ferretti Group, founded in 1968, is also present in Asia, with a branch of representation and promotion in Shanghai, as well as in the United States with Allied Marine, one of the top companies operating in the North American market that specializes in the sale and marketing of these luxury yachts as well as other
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nautical services. An exclusive network of around 85 carefully selected dealers guarantees the Group’s presence in over 80 countries, thereby ensuring valued clients receive the very best assistance at marinas all over the world.
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For further Media Information: BERTRAM YACHT & ALLIED MARINE (305) 633-8011 Office Email: press@alliedmarine.footsteps.net
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