The Official Newsletter of Bertram Yacht
Winter 2007 Volume 1 Issue 1
Raising the Bar on Quality: Bertram Yacht. Bertram Yacht is committed to working as a team to ensure that each boat is built and delivered in a timely fashion and with the level of professionalism that is expected from customers. That’s why many improvements have been made within the manufacturing facility to focus on perfecting the quality and service Bertram Yacht provides. The result is a level of unsurpassed excellence and consistency. Simply stated, Bertram is built better. Quality Control Mission Statement: The name Bertram has always stood for a legendary ride, strong styling and rock-hard reliability. Employees live and breathe Bertram pride and are dedicated to the Bertram Yacht brand. This pride translates itself into exceptional products. Whether it’s reviewing boats on the production line or handling one-toone customer service issues, quality is the evidence of such pride and dedicated effort. Furthermore, Bertram promises to monitor the “health” of production with their Quality Control System while providing feedback to create a legacy of excellence. Advantages of New Quality Control System. Bertram’s Delivery Team has merged with the Quality Control System, offering a more efficient role on the production line. This new system will enforce inspection standards, requiring supervisors and foremen to meet regularly to maintain such rigorous standards. Data and analysis generated by the new Quality Control System will be utilized as a driver of change through the Bertram Product Excellence Committee.
Bertram Product Excellence Committee (B.P.E.C.)
Bertram’s First Annual
Captain’s Day
The Bertram Product Excellence Committee was formed to discuss any subjects of concern. The first Wednesday of every month, the Chairman, President and heads of all departments will gather to brief the team on various issues and solutions, customer comments, and broker and inspector input.
Seamless Deliveries Process:
Bertram is also investing major resources into developing a seamless delivery process. The new Bertram Delivery Team is 100% focused and dedicated to the development and execution of this process.
New & Improved Bertram Owners Manual. In addition to the new seamless delivery process, Bertram introduces its new and improved owner’s manual. This manual contains photographic documents tailored not just to the model, but also to each individual hull. Owners will find the manual easier to follow with precise solutions, leading to a decrease in downtime and more time to enjoy your Bertram at sea.
Bertram Yacht hosted its first annual “Captain’s Day” at the Bertram factory on September 8th, 2007. The event was designed and dedicated exclusively for Captains because Bertram knows how much Captains care about every detail that goes into the powerful sportfishing yacht they command. Approximately 35 Captains from around the world attended the event to learn about Bertram’s latest initiatives on customer service, quality and engineering straight from the Bertram executives that manage these functions.
The game is all about catching fish and having a good time, but Bertram recognizes that Captains are the eyes, ears and mouths of the sportfishing yacht industry, and decided to tap into this influential segment with a dedicated event. The event began with an in-depth seminar with Bertram’s Product Design Team followed by open discussion sessions for each topic, giving Captains the opportunity to share opinions, knowledge and know-how with Bertram’s main decision makers. The seminar was followed by a two hour guided tour of Bertram’s 17 acre
manufacturing facilities, as well as an opportunity to see two of Bertram’s latest models in action with a cruise around scenic Miami on the 570 and 630 models. After the cruise, the Captains were able to ask questions and offer additional suggestions regarding the quality and performance of the yachts while dining with the Bertram team. Bertram Yacht plans to continue hosting a Captain’s dedicated event on an annual basis, and invites anyone with product insight to write to: marketing@bertram.com.
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Announcements
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Bertram Yacht introduces its newest models at the 2007 Fort Lauderdale International Boat Show, from October 25th - 29th, 2007.
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410 570 700 Convertible
was built to be capable of catching the largest game fish in the sea without compromising its ability to deliver the ultimate big water ride.
Convertible
Already an exceptional boat revered for its superior performance that can take on seas that would keep other boats in port, is now available with mezzanine cockpit seating. The new mezzanine layout offers more seating and remarkably only reduces cockpit space by a few inches.
Look Like a Legend! A new line of Bertram Merchandise is now available this Fall, with its premier at the upcoming Fort Lauderdale International Boat Show. The new line includes fresh new items such as clothing, accessories, jewelry and, for the first time, a limited edition Bertram watch line by Krieger Watches. Please visit our web site to see all the new items.
is the new flagship of the Bertram fleet, and was designed with performance, luxury and comfort in mind.
Tell Us Your Ideas. At Bertram, we pride ourselves at being the first to bring innovations to our customers in the sport fishing industry. From the deep v hull to the spiral staircase and the zero trim fuel tank design, there are so many innovations that have stemmed from your input. As always, we highly appreciate and encourage you to send us your ideas, comments and suggestions to help us build better products in a growing market. Please send us your comments to the product development team at: marketing@bertram.com. We will listen and just might call you to get more information! 3663 N.W. 21st Street, Miami, Florida 33142 Phone (305) 633-8011 Fax (305) 635-1388
www.bertram.com BERTRAM YACHT, INC. a ferrettigroup company