Phillips portfolio

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Alli Phillips Graphic Design Web Design Photography

AP



Typography Narrative Specimen Book Design Recipe design layout Poem design layout


Narrative Specimen Book Design The book was designed to be a modern day font foundry resource. Fonts from the different families are displayed along with an essay about typography. The designer takes inspiration from the narrative and creates a theme. This book is based off of a quote from the narrative “the role of art is to inform and delight.� The book is meant to inform the reader about font styles and delight the viewer through design and imagery.


Book Cover

Layout sketches

Final page designs


Recipe Design The goal of this project was to practice layout, typography, and to incorporate an image into the design. The Image was meant to display the ingredients as well as the final product. Experimental type layout was used. All images were taken by me.


The process

Photos

Ideas

Recipe


2

.

Final Layout

Ban ana bread

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in

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lla

ien

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al

l, m

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sa ½ tsp lt

an

1 cup

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½ tsp

gs

eg sm In a

oi

bi

a

s

Su gar

3

m

Banan

3

powder

1

2

co

Flo van ur illa 2 cups

baking ½ tsp

2

d

soda

2 tsp

½ cup

Ad

baking 1 tsp

Oil

Mi lk

l m

as

h ba nanas

h wit

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, a gr nd n i eggs. Add dry

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1 r ts, o s f Bak e at 450 degree

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Poetry Design layout The poetry department at San Diego State University asked the Graphic design department to create designs for their original works of poetry. The following is my personal interpretation of the poem through design.


Final Layout

Possible images

JILL JONES

ALLI PHILLIPS

The Poem


Graphic Design Sunrite essential oils Urban Gardening Campaign Sustainable Grocery Shopping Voyager Old Fashioned


Sunrite Essential Oils Re-brand A client wanted to re-brand their natural antiseptic essential oils product. They are based out of Hawaii and wanted to keep their Hawaiian feel while updating their design.


Final product

Original product

Final Labels


Adventures in Camping The assignment was to create graphic icons and to combine those icons together into a layout. I chose a camping theme and created a spread revolving around adventure and the outdoors.


Sketches

Black and White Icons

Final Icons in color


Layout ideas

Final Layout


Urban agriculture for small spaces The goal of this project was to promote urban agriculture. As our cities are growing we are becoming less attached to the relationship we can have with food and the process of growing it. This campaign focuses on ways in which one could garden even in small spaces. Many Vegetables and fruits can be grown in containers with very little space, The design was meant to highlight this aspect of urban gardening. There is a sticker which promotes urban agriculture, a mobile phone app that allows viewers to learn how to garden and what household containers can be used, and a reusable tote bag that can be used for harvesting vegetables at home or buying them at the grocery store.


Process Hand sketches

Sketches with type

Inspiration

Final Icon

Font

Color palette

Icon combination

Typeface:

Cooper Black

PMS: 383 C CMYK: 29 1 100 18 PMS: 215 C CMYK: 6 100 26 24 PMS 383 12% CMYK: 3.48 .12 12 0


App Design

Product and promotional items

Gardening for small spaces

How to create a small garden

How to create a small garden

Containers

Metal Buckets

vegetables

Carrots

Containers

rd Ga

Vegetables

rd Ga

e n s p ace s

1. Choose the right container.

Tin Cans

Beets

Dressers

Lettuce

2. Buy potting soil or

4. Plant seed and water.

or

s m al l p l a c e

f

3. Pick your vegetables to grow

f

e n s pa ce s

s 5. Place in a sunny area.

Five Gallon Buckcket

Tomatoes

s m all p l a c e

s


Sustainable grocery shopping An illustrated guide to grocery shopping sustain-ably This design is intended to inform young adults about the healthier options available to them at the grocery store. The goal is to educate them on sustainable products that will help the environment and keep them healthy at the same time.


Inspiration

Process

Final icon black and white

Final icon color

The icons were inspired by sustainable products in use today

Final icon black and white

Final icon color

Color icon combinations

Color variations

The style of icon s was inspired by a cartoon style of drawing.

Font

Final color

Color palette

Icon combination PMS: 7477 cp CMYK: 99 27 22 80

Typeface:

Amatic Bold

PMS: 7622 cp CMYK: 25.89 100 100 26.19 PMS 7409 cp CMYK: .18 30.13 99.84 0 PMS 124 cp CMYK: .18 30.22 99.41 0 PMS 7428 cp CMYK: 19.63 20.23 27.09 0



N W

Voyager The

S

The Old Fashioned is credited as being the first cocktail invented. This simple drink made up of whiskey, bitters, and sugar is stil just as popular today as when it was invented. The Voyager Old Fashioned was created to highlight the different flavor profiles of the whiskey. With varieties of whiskey from three different countries the consumer is able to get an understanding of the different flavor profiles while being able to drink a smooth cocktail. The design was inspired by the three different countries that the whiskey came from, Scotland, Ireland,

and Japan. each country has distinct textiles, patterns, and art. The patterns were inspiration from the different heritages and were used to build the brand and the distinct flavor varieties.


color

Preliminary sketches

pantone: 7622 C

pantone: 581C

logo ideas

pantone: 3165 C Patterns

Fonts used Bernier: Shade

Sign Painter

Goudy Old Style

abcdefghijklm nopqrstuvwxyz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Package sketches

Final Package design




Web Design

Wire Frame Navigation above the background photo

In this project I created a mock up of a usable website. I used my own pictures and made the website responsive with mobile, tablet, and desktop viewing.

Background photo

Small bio

Photo and link To adventure page Contact information

Photo and link To Wedding Page

Photo and link To people Page

Link to facebook and instagram


Photography Gabbie Fortunado Seven Grand Whiskey Bar The Litas


Stylized shoot with model/surfer Gabbie Fortunado


Seven Grand Whiskey Bar Promotional shoot for Seven Grand Whiskey Bar. North Park. The company wanted photos for social media and other marketing needs.


Photo shoot for the Litas The Litas are an all girl bike collective. We did a photo shoot at night featuring Kaelin Cassidy for social media content and other promotional needs.



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