BEST FRIENDS FUREVER
THE PROBLEM
APPROXIMATELY 7.6 MILLION PETS ENTER ANIMAL SHELTERS NATIONWIDE EVERY YEAR.
Of those pets, 3.9 million are dogs.
OWNED DOGS GENERALLY LIVE LONGER, HEALTHIER LIVES THAN THAT OF STRAYS.
MORE THAN A THOUSAND NON-PROFIT ORGANIZATIONS AND CHARITIES EXIST FOR THE WELFARE OF ANIMALS, INCLUDING DOGS.
Choosing a charity can be difficult and overwhelming, especially when it is not clear where the donation money goes and how it is spent.
THE SOLUTION
TO CREATE AN ATMOSPHERE AND IDENTITY FOR DOG LOVERS TO CONNECT AND INTERACT.
IT IS ESTIMATED THAT THERE ARE 70 TO 80 MILLION DOGS THAT ARE OWNED IN THE UNITED STATES.
Approximately 37 to 47 percent of all households have a dog.
BULA ENCOURAGES COMMUNITIES TO GET OUT AND INTERACT WITH THEIR DOGS. IT INSPIRES OTHERS TO GIVE BACK TO THE DOGS WHO CAN’T HELP THEMSELVES.
After the last shovel of dirt was patted in place, I set down and let my mind drift back through the years. I thought of the old K.C. baking powder can, and the first time I saw my pups in the box at the depot, I thought of the fifty dollars, the nickels and dimes, and the fishermen and blackberry patches. I looked at his grave and, with tears in my eyes, I voiced these words: “you were worth it, old friend, and a thousand times over.” — Wilson Rawls
DOGS MAKE US SOCIAL
Bula brings my community together to have fun and raise awareness and funds for local animal shelters.�
Bula makes me feel involved and engaged. When I get to be a part of something that benefits my dog and the dogs that need us it makes me feel good. �
Participating in Bula events shows that we value our pets, our community and the homeless dogs that rely on all of us. �
Bula provides an environment for my family and other families to collaborate with each other to have fun with our dogs and support other dogs, so we can help an animal that can’t help themselves.�
HAPPINESS IS A WARM PUPPY. WHEN YOU F
DOGS ARE THE MOST AMAZING CREATURES; T
THE ROLE MODEL FOR BEING ALIVE. DOGS L
THERE IS NO PSYCHIATRIST IN THE WORLD
ARE NOT OUR WHOLE LIFE, BUT THEY MAKE THAT MAN’S BEST FRIEND CANNOT TALK.
ALL. THERE IS NOTHING TRUER IN THIS WO
REASON A DOG HAS SO MANY FRIENDS IS
TONGUE. A DOG WILL TEACH YOU UNCOND
YOUR LIFE, THINGS WON’T BE TOO BAD. DOG
HAPPINESS IS A WARM PUPPY. WHEN YOU F
DOGS ARE THE MOST AMAZING CREATURES; T
FEEL LOUSY, PUPPY THERAPY IS INDICATED.
THEY GIVE UNCONDITIONAL LOVE. THEY ARE
LAUGH, BUT THEY LAUGH WITH THEIR TAILS.
D LIKE A PUPPY LICKING YOUR FACE. DOGS
E OUR LIVES WHOLE. IT’S NO COINCIDENCE
DOGS JUST NEED YOU AND LOVE, THAT’S
ORLD THAN THE LOVE OF A GOOD DOG. THE
S THAT HE WAGS HIS TAIL INSTEAD OF HIS
DITIONAL LOVE. IF YOU CAN HAVE THAT IN
GS ARE THE MAGICIANS OF THE UNIVERSE.
FEEL LOUSY, PUPPY THERAPY IS INDICATED.
THEY GIVE UNCONDITIONAL LOVE. THEY ARE
CAPTIVATING SOCIAL PHILANTHROPY LIVELY ENCHANTING ENGAGING
VISION CHARITABLE LOYALTY PROGRESSIVE COMMUNITY FRIENDSHIP
EQUALITY INDIVIDUALITY HUMANITY RELIABILITY HONESTY GENEROSITY
DOGS MAKE US SMILE
HOW IT WILL WORK
BEST FRIENDS FUREVER
Bula’s logo was derived from the playfulness of a dog. Each dog has a unique character, and that is what makes this logo work so well.
By choosing an energetic color palette, Bula aims to inspire all ages. The colors derived from basic primary colors with a modern twist.
DIN Alt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
DIN Cond abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ DIN Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ MrsEaves Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Icons, mimicking the style of the logo create useful patterns that can be used throughout applications.
Smaller patterns are used to create splashes of color. Most uses include stand alone or on an image.
Teaching a dog simple tricks will help build the bond between both dog and owner. The Best Friend Furever kit features items to help get new dog owners started.
Bula.com uses clean design and straight-forward navigation to communicate to its users.
By frequently updating the blog and event pages, Bula can continue to bring fresh and new information to its users and fans.
With a weekend newsletter, Bula can continue to share and update users on what’s new and trending in the world of dogs.
Social media is an important tool to use when connecting with Bula’s audience. It creates a collaboration form of communication.
#BULA #BFF #FUREVER
In addition to Facebook, Bula will also share posts through Instagram. It will allow for quick tid-bits of information, through compelling images.
Using a geofilter on Snapchat will encourage social sharing and interaction at Bula events. With sponsered filters, Bula can also reach a wider audience.
Through poster designs, Bula can spread the word about upcoming events and campaign for its brand.
BULA BUILDS BONDS BETWEEN COMMUNITIES AND DOGS.
This book is dedicated to Bella and Buehler. The inspiration behind Bula.