ALLYSON MATUREY
CULTIVATE Cultivate is a location-based app that connects you to local stores in your community. It will keep track of your favorite places, and as you continue to visit those places you can earn points towards free gifts, classes, etc.
NIKE MUSEUM Nike Museum showcases a collection of Nike products. By using vivid images and simple navigation it is a place where Nike enthusiasts can appreciate and share their respects to a successful brand and company.
THE STRANGER The following book covers express the rooted theme in the novel The Stranger by Albert Camus. Using Camus’s philosophy of the absurd and existentialism as inspiration, I was able to create a variety of covers.
MAKE YOUR CREATIVE DREAMS COME TRUE As a redesign, Make your creative dreams come true is a book that uses color, artwork, type and layout to interact with the reader. It encourages the reader to participate in prompts and questionnaires, as well as inspire them to be creative in their own way with a built-in journal.
HEIRLOOM Working with a group of fellow designers, Jessica Robinson, Taylor Sloup and Ross Finocchiaro, we established a new concept for an eco-friendly magazine. Heirloom is a creative, opinionated and quirky publication for people who are socially conscious and environmentally aware. It spotlights people, places and things that respect the environment.
PUT YOUR SHIRT ON Much like people, a graphic tee can tell stories. Put your shirt on! Is designed to tell the stories of specific types of graphic tees. By photographing, writing and designing the book in its entirety, I had complete control on how the story could be told.
SOIL. ROOTS. LOVE. Chive is the only traveling plant truck that supplies communities with locally sourced plants and herbs. Chive introduces gardening to urban areas in a stylish and sophisticated way. Using a clean hand-lettered logo with similar icon marks, the brand can be used in a number of ways.
FOLLOW THE FROG The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods. The following materials have been designed to continue an identity and brand for the Follow the Frog campaign.
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BULA Bula encourages communities to get out and interact with their dogs. It inspires others to give back to the dogs who can’t help themselves. Bula’s identity was inspired by the playfulness of a dog. By choosing energetic colors, derived from basic primary colors, Bula aims to inspire all ages. The logo and headline type captures a dog’s unique character.
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